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To reflect upon this assignment, I have used the Driscolls What model.  

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To reflect upon this assignment, I have used the Driscolls What model.  

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Driscoll, J. (ed.) (2007) Practicing Clinical supervision: A reflective approach for healthcare professionals. Edinburgh: Elsevier.

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Country : United Kingdom

County : Nottinghamshire

Contract type : Permanent

Availability : Full time

At Frasers Group we're rethinking retail. Through digital innovation and unique store experiences, we're serving our consumers with the world's best sports, premium and luxury brands globally. As a leader in the industry, we're elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.

Assist the wider retail marketing team on a daily basis with organisation and implementation of key marketing campaigns and objectives

Support on implementation of retail marketing campaigns including in store POS, promotional activity including SALE and Black Friday, seasonal campaign launches, brand activations and new store openings

Work with the wider team to ensure all store openings run smoothly, from pre-opening, to POS ordering and delivery, to opening activity and post-opening support

Liaising with the Comms team and Store Management teams to communicate relevant marketing information and give marketing support at Retail level

Compiling, reviewing and actioning store marketing requests

POS - maintaining the POS ordering system (daily) and organising the seasonal POS refresh

Implementing the digital screen content updates to the estate, and tracking changes in the Digital Screen Tracker document

Maintaining the individual store window guide information and master breakdown document

Ad hoc tasks including raising POs and invoicing, updating the marketing calendar, competitor activity tracking, maintaining gift card quantities and compiling presentations

Maintain marketing administration for the department

An opportunity like this at Frasers Group is for the fearless. The potential is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles:

Think without limits - Think fast, think fearlessly and take the team with you

Own it and back yourself - own the basics, own your role and own the results

Be relevant - Relevantto our people, our partners and the planet

Skilled organiser and administrator

Excellent attention to detail

Good interpersonal and communication skills

Excellent organisational skills

Reliable, supportive and positive with a committed and hardworking attitude

The ability to cope under pressure and work effectively towards deadlines

Proficiency in Microsoft Word, Powerpoint, Excel and Outlook

A proactive problem solver

Keen interest in and understanding of fashion and the retail industry

University degree preferred, but not essential

Previous experience in a Marketing Assistant role preferable

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Retail Marketing Assistant, FRASERS GROUP, MANSFIELD - FashionJobs Jobs for fashion, luxury and beauty professionals

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Retail Marketing assistant: Frasers Group

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Retail Marketing assistant: Frasers Group

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Skilled organiser and administrator

Excellent attention to detail

Good interpersonal and communication skills

Excellent organisational skills

Reliable, supportive and positive with a committed and hardworking attitude

The ability to cope under pressure and work effectively towards deadlines

Proficiency in Microsoft Word, Powerpoint, Excel and Outlook

A proactive problem solver

Keen interest in and understanding of fashion and the retail industry

University degree preferred, but not essential

Previous experience in a Marketing Assistant role preferable

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Marketing Experience with strong leadership skills preferably within a fast-paced, entrepreneurial environment, with a passion for beauty

Strong analytical skills with high attention to detail – able to articulate and decipher complex data points to inform and justify recommendations

Vision – able to create and develop strong vision and action plans, taking the lead on engaging retailers & the wider business

Strong communication skills (written and verbal) and excellent presentation skills

Collaborative spirit – working alongside multiple cross-functional teams (commercial, marketing, finance, product) & ability to manage multiple stakeholders

Resilience and flexibility – the ability to adapt to dynamic business and market demands, overcoming challenges and driving success in an innovative way

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About the role...

To be an ambassador for the brand, connecting and building relationships

To have input into the overall Harvey Nichols Events planning and delivery process in Knightsbridge

Work with Event Production Manager and the Media and Events Manager to assist with development of events from concept, through briefing, project management and post-event reporting.

Provide support for all Knightsbridge events with occasional support for wider regional events - with concept development, approval of event plans, creation of event assets and materials - ensure adherence to brand guidelines.

Build and regularly maintain cultural calendar - national events and culturally relevant activations (across fashion, cinema, art, design, sports, and music) in line with event strategy.

Work closely with the Knightsbridge hospitality team to produce proposals in line with event guidelines- support and monitor with event budgets.

Work cross-functionally with Marketing and Creative to develop and deliver the event specification ensuring that all objectives are fulfilled.

Help maintain timelines and roles and responsibilities on all projects.

Assist with managing and developing supplier relationships.

Support our brand partner relationships and provide suggestions for new relationships.

Maintain and demonstrate a high level of informed, strategic industry knowledge.

Manage a contact database for event suppliers.

Organise travel, logistics when needed for attendees / VIPs for events.

Take charge of all the Ad-Hoc duties.

We are looking for individuals who embrace diversity, love a challenge, are passionate about luxury retail and are looking for something uniquely different.

Do you have excellent organisation, communication, and presentation skills?

Do you enjoy being hands on?

Are you a strong negotiator?

Are you persuasive and articulate?

Do you have a passion for fashion?

If this sounds like you, we want to hear from you!

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Apply now at Vogue Business Talent for the Senior Events Assistant role at Harvey Nichols in London

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Senior Events Assistant: Harvey Nichols 

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Senior Events Assistant: Harvey Nichols 

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We are looking for individuals who embrace diversity, love a challenge, are passionate about luxury retail and are looking for something uniquely different.

Do you have excellent organisation, communication, and presentation skills?

Do you enjoy being hands on?

Are you a strong negotiator?

Are you persuasive and articulate?

Do you have a passion for fashion?

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Key strengths

Teamwork

Adaptability

Limited Adobe skills

Emotional Intelligence

Customer Service

Reliable

Creative

Areas to Improve

Time management

Leadership

Adobe skills

organisation

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Retail Marketing Assistant: Frasers Group 

# data[].attributes.subject
Retail Marketing Assistant: Frasers Group 

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Assist the wider retail marketing team on a daily basis with organisation and implementation of key marketing campaigns and objectives

Support on implementation of retail marketing campaigns including in store POS, promotional activity including SALE and Black Friday, seasonal campaign launches, brand activations and new store openings

Work with the wider team to ensure all store openings run smoothly, from pre-opening, to POS ordering and delivery, to opening activity and post-opening support

Liaising with the Comms team and Store Management teams to communicate relevant marketing information and give marketing support at Retail level

Compiling, reviewing and actioning store marketing requests

POS - maintaining the POS ordering system (daily) and organising the seasonal POS refresh

Implementing the digital screen content updates to the estate, and tracking changes in the Digital Screen Tracker document

Maintaining the individual store window guide information and master breakdown document

Ad hoc tasks including raising POs and invoicing, updating the marketing calendar, competitor activity tracking, maintaining gift card quantities and compiling presentations

Maintain marketing administration for the department

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Lead product marketing across the business.

Craft REFY’s product storytelling vision and voice with a brand first approach.

Set the tone of voice to be used across all channels in the business, when talking about product.

Work with the PD team from an early stage to determine strong USP’s, marketing story and product names for all new product launches.

Ensuring marketing messaging and the REFY look is confirmed pre launch.

Product copy is complete pre launch for NPD and copy redone for existing product across DTC and Retail.

Understand the customer. Use insights to understand the REFY customer and personas for DTC and Retail.

Lead product marketing and then present to brand team for customer execution.

Revise current product marketing and update across all channels.

Sit in the Product team but work closely with brand, marketing and retail teams.

Use data to understand product performance.

Drive understanding and data insights around retailer performance - what's working by retailer/store, what’s not, reviews on site and differences by retailer vs our own reviews, customer profile by retailer, differences between retailers store based shopper behaviour and online

Owning the look - Work with MUA on creating signature ‘looks’ for REFY new products and application

Understand the product life cycle.

Build a strong product marketing strategy based on performance data.

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Senior Events Assistant: Harvey Nichols 

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Senior Events Assistant: Harvey Nichols 

# data[].attributes.body
To be an ambassador for the brand, connecting and building relationships

To have input into the overall Harvey Nichols Events planning and delivery process in Knightsbridge

Work with Event Production Manager and the Media and Events Manager to assist with development of events from concept, through briefing, project management and post-event reporting.

Provide support for all Knightsbridge events with occasional support for wider regional events - with concept development, approval of event plans, creation of event assets and materials - ensure adherence to brand guidelines.

Build and regularly maintain cultural calendar - national events and culturally relevant activations (across fashion, cinema, art, design, sports, and music) in line with event strategy.

Work closely with the Knightsbridge hospitality team to produce proposals in line with event guidelines- support and monitor with event budgets.

Work cross-functionally with Marketing and Creative to develop and deliver the event specification ensuring that all objectives are fulfilled.

Help maintain timelines and roles and responsibilities on all projects.

Assist with managing and developing supplier relationships.

Support our brand partner relationships and provide suggestions for new relationships.

Maintain and demonstrate a high level of informed, strategic industry knowledge.

Manage a contact database for event suppliers.

Organise travel, logistics when needed for attendees / VIPs for events.

Take charge of all the Ad-Hoc duties.

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Build a Direct-to-Consumer Brand with Jen Rubio | Online Sho | Online Course | #BoFEducation

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Learn the creative brand strategy and entrepreneurial skills needed to launch, scale and sustain a DTC brand in 4 simple steps.

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Learn the Art of Fashion Styling Online

FREE Online Fashion Stylist Courses Image consultant training Course You are searching for a Online Fashion Styling Course.
The first step towards the Fashion world! A small taste of Women Fashion Styling arguments. Discover the Free Fashion Styling Lesson.

Online Fashion Styling Course.Italian Cloud Based Online Fashion Styling Courses Study wherever you are. Learn at home from your computer or on the go from any mobile device. Our programs are flexible, no age limitations or requirements.
Online Courses for Fashion Stylist of the next Future.

Listen Angelo Russica responsible of Milan Fashion Campus talking about the Online Course.

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Online Fashion Styling Short Courses - Online courses for fashion stylist How to become stylist ? Searching for a Online Fashion Styling Course. TRY Free Sample Fashion Styling Lesson The first step towards the Fashion world! A small taste of Women Fashion Styling arguments. By Milan Fashion Campus

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Saul Maslavi is CEO of Jovani Fashions, the famous designer of prom dresses, with thousands of wholesale partners across the country.
With the rise of artificial intelligence (AI), the future of fashion tech is looking brighter than ever. From automated shopping experiences to voice-activated fittings, AI is revolutionizing how we shop and interact with fashion. I want to explore how AI is transforming markets, helping fashion entrepreneurs get closer to their customers by providing greater personalization and convenience, discover what's in store for the future of fashion tech, as well as provide some tips on leveraging AI in your business operations.

AI is enabling fashion tech to move beyond the traditional shopping experience. AI-enabled chatbots offer customers the opportunity to shop in the convenience of their own homes by providing personalized recommendations, interactive product displays and styling advice. AI also offers insights into customer behavior, empowering fashion entrepreneurs to create more relevant and better-targeted marketing campaigns.

I want to discuss the role of virtual try-on apps in increasing online shopping and helping shoppers to try on clothes virtually without leaving their homes. Virtual try-on apps can use AI and computer vision technology to give customers an accurate 3D representation of their bodies. This can give shoppers a better sense of how clothes fit them, reducing the risk of buying items that don't fit or are unsatisfactory.

Using a virtual try-on app may simplify the shopping process and allow consumers with various body types or sizes to virtually try on clothing without distorting the image. It could also let them see how an article of clothing looks with their own accessories or shoes.

When designers and brands launch new collections, they often use photoshoots or videos to showcase their lines. However, this can be problematic when all the models are small or some brands feature plus sizes, leaving out other groups such as petite.

As a business owner who has been active in the formal dress industry for many years and has launched multiple collections of prom, mother-of-the-bride, wedding guest and wedding dresses, I have observed that many groups, particularly mothers-of-the-bride, face difficulties in making purchase decisions due to issues such as fitting and size.

Consumers often want to see how a dress will fit their body and like to view it from different angles. Sometimes they may find a style they like that is not available in stores nearby, so they either have to choose something available or order the dress online and potentially go through the hassle of exchanging or returning it if it fits poorly. This can be inconvenient for stores, designers and online shoppers. If a realistic virtual try-on app is developed, I believe it could significantly impact the market and benefit stores in several ways by incorporating this technology.

This sort of technology has the potential to drive a large amount of traffic to the site as shoppers try on dresses, and may lead to faster and more confident purchase decisions. It may also be accessible for shoppers to match the dress with shoes or accessories they already own or plan to purchase. The API can be enhanced to show which color the dress is available in, reducing the return and exchange policy. Overall, an app like this can increase sales by providing consumers with a more convenient and personalized shopping experience.

To find the right virtual try-on app for your fashion website, be sure to follow these tips:

* Consider what features are important to you and make sure the app meets those needs.

* Look at reviews from other users to get an idea of how well the app works, as well as its overall usability.

* Make sure that it is compatible with your existing platform or e-commerce system before making a final decision.

Take into consideration that the technology you choose should really work for all kinds of users and not only for one type. Make sure to ask yourself these questions:

* Is the picture distorted or does it look accurate on some plus-size or petit?

* Is the app going to deliver on its promise?

* Is the app user-friendly, particularly for older consumers who may have a hard time executing complicated technical processes?

* Is the app compatible with all devices, such as iPhones or desktop users?

I believe partnering with a virtual try-on app can be an exciting and innovative step for fashion businesses. It can give shoppers a better sense of how clothing fits their bodies without having to try on clothes in stores or risk ordering items online that don't work correctly. Furthermore, it could help designers and brands create more inclusive collections that meet the needs of a broader range of body types.

With this technology, consumers can virtually "try on" clothing items in their homes with an accurate representation of how the item would look on their bodies. There are a few challenges to developing a virtual try-on app, such as designing an accurate and easy-to-use program. Another issue is ensuring the app works with different sizes and shapes while maintaining accuracy.

Additionally, it will be essential to ensure that brands and designers can easily use the API to create realistic images of their products. For businesses, it has the opportunity to drive a large amount of traffic to their website as shoppers can virtually "try on" clothing and make quick and confident purchase decisions. Ultimately, a virtual try-on app could be a great way to boost sales and provide consumers with an enjoyable shopping experience.

Forbes Business Council is the foremost growth and networking organization for business owners and leaders. Do I qualify?

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Council Post: The Future Of Fashion: Exploring How Artificial Intelligence Is Transforming The Market

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AI is enabling fashion tech to move beyond the traditional shopping experience.

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18 Of Fashion's Most Influential Designers Reflect On A Change Of Pace

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Forced from their studios under lockdown, in this exclusive portfolio from the September 2020 issue, leading designers from Miuccia Prada to Donatella Versace, Virgil Abloh to Olivier Rousteing, John Galliano to Maria Grazia Chiuri describe how they learnt to embrace the quietude of home - and take the time to rethink the future of fashion itself.

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The most important thing for me is looking at my two children and knowing that everything I do is for them - they are the generation of tomorrow. For me, having a purpose in my job is non-negotiable.

What are the main changes that you'd like to see in the industry moving forward?

I want to see circularity taking more and more space in public conversations and I want brands to start entering circularity across the world to create more impact globally. I also want to start seeing more policymakers talking about the topic. We all know that hundreds of studies and articles have already emerged on the impact of fashion on the environment. It's now time to take action.

Natasha Franck, CEO & founder at Eon

When did you first become interested in sustainability?

I started my career in smart cities and urban planning. The more I studied the city, the more I saw the interconnected systems at play. I was dedicated to creating a future city and world where our environment and economy benefited human health, happiness and well-being. I asked: how do we build business models that sustain our health and economy? I spent over a year researching and it became clear to me that smart, connected products could change the rules and incentives in which businesses operate today. Once that idea came into being for me, it took hold - and I knew I wanted to start Eon.

What does your job entail?

My role crosses over a number of areas, from tech and product strategy to business development and team building to raising capital. Day to day, my team and I partner with brands, resellers, recyclers, policymakers, and other stakeholders to integrate digital ID technology into their existing ecosystem. Like with any new technology, a big part of our work is education and preparing the industry for this shift. Seeing the rapid progress over the last couple of years has been empowering. We're in the midst of a new wave of digital transformation and it's exciting to play a role in architecting this infrastructure.

What are you most excited about when it comes to sustainable fashion?

This year, in an industry first, Eon launched Instant Resale through our partnership with Chloé and Vestiaire Collective. Just like one-click shopping automated the checkout [process], Eon Instant Resale is bringing automation to the resale customer journey. Imagine how it will change our economy when it is just as easy to sell, as it is to buy? Customers can scan their products' digital ID and instantly resell: the listing is pre-filled with data from the ID and the price proposal is immediate, creating a frictionless experience. We are powering the "global barcode" of the world's products.

Hana Kajimura, head of sustainability at Allbirds

When did you first become interested in sustainability?

I became interested in sustainability, and climate change in particular, when I was working on an urban farm in Cape Town, South Africa in college. I saw how directly people relied on the land for food and how that was getting harder and harder each year, particularly as access to water became more scarce. I decided to study Earth Systems at Stanford because I felt that climate change was going to be the biggest issue of my lifetime and I wanted to dedicate my energies to being part of the solution.

What does your job entail? What do you love most about your job?

I was excited to join Allbirds as an early employee because it represented the chance to reimagine the role of a company if it put sustainability at the centre. Instead of retrofitting products and supply chains for sustainability, we could build them from scratch. I think businesses can be a force for good and create tangible, positive change in the world. My favourite part of my job is building a business that balances the needs of all stakeholders, including the environment, and not just shareholders. This can mean collaborating with competitors, open sourcing material innovations, advocating for policy change, or educating customers about carbon footprints.

What are the main changes that you'd like to see in the industry moving forward?

I'd like to see more accountability in the industry moving forward. Over the past few years, there have been no shortage of pledges to get to net zero, but very few proof points that the industry is making progress towards those goals. If a company is going to make a commitment, they should have to show their progress annually towards that goal. We label all of our products with their carbon footprints, and report on our progress annually within our Flight Status report. On our way to zero emissions, we also think companies should be accountable for their pollution, which is why we've committed to being a carbon neutral company.

Dr Amanda Parkes, chief innovation officer at Pangaia

When did you first become interested in sustainability? How did your journey begin?

My journey in sustainability was a gradual evolution that began with my studies at Stanford in mechanical engineering - building an understanding of how products are manufactured and the complex material and process supply chains involved. During my PhD at the MIT Media Lab, when I was doing hybrid research across smart materials and computer science, I came to see how the overwhelming focus of material technology development was around functionality and performance but without consideration of end-of-life or sustainability.

Throughout all my studies, I have always loved and appreciated fashion as a wonderful art form and important cultural means of personal expression, but at this point, I came to realise that involvement in fashion could be a definitive part of my scientific career - shifting materials inside fashion to a place that combined innovation and sustainability was a feasible place to make massive industry impact.

What does your job entail? What do you love most about your job?

My overall focus is to set our scientific strategy and R&D [research & development]. This may involve creating partnerships around emerging innovations, tapping early-stage ideas to bring them to commercialisation, or identifying holes or opportunities in the market to begin research from scratch. I also spend a significant portion of time on communication - working on making our scientific messaging accessible and representing Pangaia across industries.

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"I Don't Want To Waste Any More Time": 6 Female Eco-Pioneers Shaking Up The Fashion Industry From Within

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From Stella McCartney's former head of sustainability Claire Bergkamp to Pangaia's Dr Amanda Parkes, a wave of female sustainability leaders are working behind the scenes to create a more sustainable fashion industry.

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Chief Marketing Officer at Launchmetrics, a leading Brand Performance Cloud in Fashion, Luxury and Beauty.
The fashion industry is known for its ability to implement trends that have the power to shape society and affect the buying habits of consumers at large. But what is, at times, forgotten is the impact everyday consumers have on the industry. The truth is that the industry is largely dictated by consumer demand, and right now the demand for sustainable practices appears to be high. In a survey conducted by McKinsey during the beginning of the Covid-19 pandemic, "67 percent [of respondents] consider the use of sustainable materials to be an important purchasing factor, and 63 percent consider a brand's promotion of sustainability in the same way." Thus, consumers could push the fashion industry to reckon with its impact on our environment.

Not only is the demand for sustainability high, but so is the conversation surrounding the subject. Data provided by Launchmetrics' proprietary algorithm that measures Media Impact Value reveals that the MIV for sustainability grew by 54% during the first semester of 2022 compared to the first semester of 2021, accounting for $2 billion and $1.3 billion in value, respectively. (MIV is a monetary representation my company uses for brand performance.) This data looked into how much conversation "sustainability" generated in the media, as well as how many placements the term generated across sectors. When we compared the growing MIV to the placements that the industry generates, it became clear that consumers are starting to make changes. This shift means brands should reevaluate their operations to project the right brand image. And to achieve this, fashion brands should now look to take more concrete steps to embrace sustainability, a process which goes beyond brand image and campaigns.

Before we look into how the industry is embracing sustainability, we first have to understand what exactly sustainability means in the fashion industry. In this context, sustainability refers to creating and consuming clothes in a "sustained" way that protects the environment and those producing the clothes. Additionally, true sustainability should ensure that the creation process is environmentally and socially sound, from materials to manufacturing all the way to workers' conditions and fair pay. Needless to say, this is a big change for an industry that for years has struggled with wasteful operations and negative environmental consequences. The fashion industry is responsible for the production of up to 10% of the global carbon dioxide output and accounts for one-fifth of the 300 million tons of plastic produced globally each year, according to the United Nations Environment Programme ( via Bloomberg). So naturally, embracing sustainable practices is a challenge for the industry. However, this does not mean that the industry is not open to change; quite the opposite.

During the past few years, the fashion industry has become more conscious of its issues and has started to address the problem. In fact, fashion accounted for $618 million in MIV when it comes to sustainability during the first semester of 2022, according to Launchmetrics' sustainability report, "Making Sense of Sustainability," which was produced in partnership with the Camera Nazionale della Moda Italiana. (The report analyzed data from multiple platforms between January 2021 and October 2022.) The fashion industry accounted for one-third of the overall sustainability conversations. To me, this indicates how open it is to change.

By taking a closer look at the conversation and consumer demand surrounding sustainability, we can see that there are several areas of focus to these conversations. These areas include awareness, materials and processes. According to respondents to a survey of U.S. consumer attitudes on sustainable shopping by First Insight and the Baker Retailing Center at the Wharton School of the University of Pennsylvania ( via the World Economic Forum), consumers from all generations are willing to spend more on sustainable products now than they were two years ago. And just over a third of respondents said they choose brands demonstrating environmentally sustainable practices or values. Additionally, 28% said they had stopped buying from brands with poor ethical or sustainability values.

To respond to this new demand, brands across the industry have done their best to incorporate sustainable practices into their operations. This is a prime example of what a driving force global awareness truly is when it comes to sustainable development in the fashion industry. Brands that focus on providing true sustainability are likely to see positive results in their communities. One brand that has done particularly well on this front is Levi's, particularly with its campaign "Buy Better, Wear Longer." The global campaign raised awareness and encouraged consumers to be more intentional about their apparel choices while reaffirming Levi's longstanding commitment to making quality clothing that can last for generations. Earlier this year, Levi's also participated in another impactful campaign in collaboration with Gannì. The campaign showed Emma Chamberlain with her friends and featured clothing made with natural dyes, water-saving techniques and other sustainability measures.By having a YouTube star at the center of the campaign, I believe the company appealed to the younger generation about sustainability. Another benefit of using an influencer as the centerpiece of a campaign is the impact their voice can drive in the media. Forty-nine percent of consumers in a 2016 Twitter and Annalect survey said they relied on influencers when looking for product recommendations.

Another example, as Forbes contributor Blake Morgan explains, is Patagonia. The company not only uses sustainable materials in its clothing but also helps customers repair their clothing instead of buying new items. This could encourage customers to wear clothing for a lifetime.

What we could have dismissed as a fleeting trend just a few years ago is proving to be anything but as the sustainability movement continues to drive change in the fashion industry. With this continued development, brands should learn that surface-level actions to appear sustainable are unlikely to work and that in order to stay profitable, they should initiate real change. The good news is that the fashion industry appears to be open to change, and for this to continue, the industry has to take responsibility and there has to be complete transparency from samples to the sales rack. This could benefit both the consumer and the industry long term. As the industry continues to grow, it could provide new sustainability solutions that will fuel this growth.

Forbes Communications Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Do I qualify?

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Council Post: The State Of Sustainability In The Fashion Industry (And What It Means For Brands)

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What could have been dismissed as a fleeting trend just a few years ago is proving to be anything but as the sustainable movement continues to drive change in the fashion industry.

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Overview: This is a specialized masterclass designed to equip fashion designers with the knowledge and skills needed to accurately cost their designs for both direct-to-consumer sales and retail distribution. Participants will gain valuable insights and practical strategies to ensure profitability while maintaining competitive pricing in the fashion market. This one-hour session will cover five essential sections, including an introduction to costing in fashion, breakdown of cost elements, materials sourcing and costing, labour cost calculation, pricing strategies for direct-to-consumer sales and retail distribution, and financial analysis and profitability. By the end of this masterclass, participants will have the necessary skills and tools to confidently determine the cost and pricing of their fashion products, ensuring profitability and success in the industry.

Section 1: Introduction to Costing in Fashion

Understanding the importance of accurate costing in the fashion business

Exploring the key components of the cost structure and different pricing strategies

Section 2: Breakdown of Cost Elements

Identifying direct and indirect costs involved in fashion production

Understanding the impact of quantity and scale on costs

Section 3: Materials Sourcing and Costing

Evaluating fabric and trims costs

Efficient material sourcing and negotiating with suppliers

Section 4: Labour Cost Calculation

Determining labour costs for different processes

Considering time and motion studies, wage rates, and production efficiency

Section 5: Pricing Strategies for Direct-to-Consumer Sales and Retail Distribution

Understanding target customers and market positioning

Exploring pricing methods, profit margin considerations, and negotiating with retailers

Q and A

Conclusion: By the end of this masterclass, participants will have gained the necessary skills and knowledge to accurately cost their fashion designs, make informed pricing decisions, and optimize profitability. This masterclass is suitable for emerging fashion designers and established brands seeking to enhance their pricing strategies and ensure success in the competitive fashion industry.

This masterclass takes place Wednesday 10th January, 10 - 11.00am via Zoom. Add to basket to register your free place and a Zoom link will be emailed to you closer to the date.

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Profitable Pricing: Strategies for Accurate Costing and Pricing in the Fashion Industry - Fashion Capital

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Overview: This is a specialized masterclass designed to equip fashion designers with the knowledge and skills needed to accurately cost their designs for both direct-to-consumer sales and retail distribution. Participants will gain valuable insights and practical strategies to ensure profitability while maintaining competitive pricing in the fashion market.

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Another fashion icon, the late Karl Lagerfeld, is connected to the Chanel brand.

Chanel saw considerable growth, thanks in part to Karl Lagerfeld, who took over as chief designer in 1983. Lagerfeld was known for being inspired by Chanel's past designs, such as tweed, gold chain detailing, and leather, which he incorporated into his collections. He also redesigned the Chanel bag, making the Chanel Double Flap bag one of the brand's most successful products.

Chanel's shows during the Lagerfeld era were known for their grand set designs and were highly influential in the fashion world. Lagerfeld's talent lay in maintaining Chanel's consistent brand identity while bringing new life and interest to the brand.

Following Lagerfeld's death in 2019, Virginie Viard took over as Chanel's creative director. However, her initial collections were met with mixed reviews, with some critics finding them uninspiring. Chanel's fashion line was criticized for not evolving or offering fresh, creative designs.

There were concerns about Chanel's product quality and price increases, especially in comparison to its competitors. Chanel's image was seen as consistent but stagnant, lacking the innovation that Lagerfeld had brought to the brand.

The brand's creative and commercial direction became a topic of discussion and criticism in the fashion industry.

This lack of creative innovation and decreasing product quality had an impact on Chanel's sales, which began to decline.

Despite this, the brand remains financially successful, but there is growing awareness of these shortcomings. It remains to be seen whether Chanel will address these concerns and continue to thrive or face further criticism in the future.

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CASE STUDY: THE INFLUENCE OF COCO CHANEL ON FASHION - Word Nerd

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Another fashion icon, the late Karl Lagerfeld, is connected to the Chanel brand. Chanel saw considerable growth, thanks in part to Karl Lagerfeld, who took over as chief designer in 1983. Lagerfeld was known for being inspired by Chanel's past designs, such as tweed, gold chain detailing, and leather, which he incorporated into his collections.