# data[].attributes.body
Giulia (graphic design)

Sara (Animation)

Ivana (Animation)

# data[].attributes.body
it's erotic but at the same time it's innocent because it is just fruit - we can play with this idea more in deep and create a story from it maybe

# data[].attributes.body
of course we decided to use diverse couples

# data[].attributes.body
one of my ideas was to use photos of animals being in love to make the campaign fun and light

# data[].attributes.body
Photo used in billboard mockup

# data[].attributes.body
each photo should include some illustrated element - for example the wave to link the social media content more with the animation

# data[].attributes.body
Social media post

# data[].attributes.body
Social media post - for the final photos we decided to use happy couples laying in bed, smiling, seem to be happy, white and light surroundings

On top of the photo is a gradient filter

on this photo is also a low opacity blur circle

# data[].attributes.body
Instagram post

# data[].attributes.body
social media mockup

# data[].attributes.body
I implemented some of Giulia's illustrations to link all together

# data[].attributes.body
photo with the filter I created

# data[].attributes.body
For this photo I tried to play around some line element + I add gradient filter to add same vibe as the rest of the branding

# data[].attributes.body
We created a condom box mockup - as part of the campaign we will sell branded condoms with a partnership of durex - on the back of the box is a qr code to download the app, inside of the box can be a small card with a question to ask your partner to enjoy sex more

# data[].attributes.body
Poppins

CO Text Bold

# data[].attributes.body
by two circles I tried to represent two partners getting know each other better

# data[].attributes.body
by creating a circle -> the logo can be used without the blur background in some places

# data[].attributes.body
maybe create a blurred logo? - gives it more calm vibes

# data[].attributes.body
I wanted to try to create a logo which can be used in different combinations

The assets can be used as a design languages in other departments

That's why I created logo made by circles - so they can be moved around and create new patterns

# data[].attributes.body
It should represent vibrations - we can create a nice animation out from this

# data[].attributes.body
Illustration idea

# data[].attributes.body
From this experiment we build on to our final logo

# data[].attributes.body
For the photos I chose zoom in pictures of bodies - maybe too much -> we are representing happy couples by enjoying sex together - rather present smiling couple, not erotic much

# data[].attributes.body
Circles to be used as part of photos to keep with the branding visuals

# data[].attributes.body
Create a visual identity - does not need to have a static logo - can be playful and have many variations - the circles can move around, get bigger and smaller etc.

# data[].attributes.body
Here I decided to try to simplify the logo a little

# data[].attributes.body
Lines elements - to connect more with durex logo which is using cross made from 4 lines

# data[].attributes.body
I was trying to recreate my previous experiment in black and white to see if it's generic and can be used in different locations and for different purposes - does not really work I think

# data[].attributes.body
I liked the idea of using circle as an element - maybe two circles to represent 2 partners

# data[].attributes.body
I was trying to represent here two bodies/ovals coming together and create a heart.