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Universidad Autónoma del Estado de Hidalgo

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Universidad Autónoma del Estado de Hidalgo

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Licenciatura en Mercadotecnia Modalidad Virtual

Student’s name:

Arleth Rodríguez Gómez

Ingrid Jimena López Borges

Ricardo José Hernández Cruz

Teacher’s name: LELI. María Mirna Segura Acosta

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Quiroga, Michoacán

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Quiroga is a town in the north of the Mexican state of Michoacán, the municipal seat of the municipality of the same name. It is located at a distance of 45 km from the state capital.

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Is a town with pre-Hispanic origins that served as a necessary passage from the capital of the Tarascos of Tzintzuntzan to the ceremonial center of Zacapu. It was known as Cocupao, meaning "place of reception."

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Since the 16th century, Quiroga was named San Diego Cocupao upon the arrival of the Spanish colonizers.

The first settlement of the town is estimated based on some chronicles from the years 1593-1598 and indicate the place today known as Calvario.

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Franciscans played a key role in evangelizing the indigenous population. Vasco de Quiroga is believed to have fostered the art of basin painting during this period.

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The most important places for all citizens and visitors, which is the main attraction and which they must visit are...

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Firstly, people should visit the Tzintzuntzan Archaeological Zone.

The site includes at least 1,000 archaeological features in an area that is at least 1,075 hectares.

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Another great place to visit is the "Reception Place", it constituted an obligatory passage from the capital of the Tarascans of Tzintzuntzan, to the ceremonial center of Zacapu and was known as Cocupao, which means "place of reception."

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In Quiroga, the climate is comfortable all year round. The rainy season is cloudy, the dry season is partly cloudy

The temperature generally ranges from 3°C to 27°C and rarely drops below -0°C or rises above 30°C.

Based on the tourism score,

To enjoy the activities that Quiroga Michoacan offers, you should visit in spring from late April to early June, when the weather is warm and temperate, with no potential rain.

The coldest month of the year in Quiroga is January, with an average minimum temperature of 3 °C and maximum of 20 °C. So if you don't like the cold you shouldn't visit this month.

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Antiguo Convento Franciscano De Santa Ana de Tzintzuntzan.

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Antiguo Convento Franciscano De Santa Ana de Tzintzuntzan.

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People should also visit this place since it is part of Michoacán's heritage.

The convent complex presents the Plateresque and Baroque architectural styles in its buildings, its architecture has presence of pre-Hispanic engravings integrated into the construction, as well as the conservation of fresco murals from the 17th and 18th centuries.

It was the first convent founded by Franciscan missionaries in Michoacán. Currently the convent complex is being restored.

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We suggest they should visiting the main carnitas plaza where the carnitas stands are located where they buy, taste and eat carnitas.

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You will not find "carnitas" as delicious as those from Quiroga in all of Mexico.

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You will not find "carnitas" as delicious as those from Quiroga in all of Mexico.

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You shouldn't miss trying the traditional Michoacan dish of "uchepos", a type of tamale made with fresh corn.

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You should appreciate the local craftsmanship, particularly in woodwork and the traditional industry of basin painting.

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Artesanías y Carnitas en Quiroga, Michoacán 4K

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You should witness the preservation of indigenous customs and cultural practices by the local population.

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If you want to enjoy the varied heritage of Mexico you should listen to the Traditional Purépecha Music that is preserved today in different communities of Michoacán. However, the different musical rhythms that the new generations listen to, the members of the Purépecha community maintain the commitment to preserve, care for and strengthen this artistic manifestation.

Among the most representative musical genres of the Purépechas we find: abajeño, son and pirekua.

The pirekua is the traditional song of the Purépechas and is generally sung with a slow and lilting rhythm. The lyrics of their songs are varied, they can range from historical events, love or courtships.

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Pirekua, traditional song of the P'urhépecha