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We believe that

parents of young children and prospective

who have the problem of

hating to waste money on furniture and things kids outgrow quickly along with the environmental impact of throwing it away and the hassle and quality concerns of the used market

will want our solution,

easy, affordable leasing of quality, hygenic furnture and baby items delivered and returned at your doorstep

because it offers them
ease, peace of mind, a good feeling about saving money and the environment, the ability to effortlessly keep up with change as their child grows

This value proposition relies on the assumption that:
People need to cycle through these items regularly and that the service is worth paying for against the effort of existing DIY versions (buy, sell giveaway)

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We believe that

work teams (especially in creative, teaching, and healthcare companies)

who have the problem of

re-establishing and growing trust and connection post-covid and who are tired of the same old trainings and team drinks

will want our solution,

energetic, kick-boxing circuit combined with fitness and wellness or a hands on self-defense experience that brings teams together

because it offers them
an energised and healthy alternative to drinks with the team, challenges peoples comfort zone in a safe environment, leads to team bonding and actions that can make for a healthier team and individuals

This value proposition relies on the assumption that:
People in these types of jobs would be interested and willing to join their colleagues in relatively intense physical exercise or would be interested in self-defense as a workshop.

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Complete before Monday 5 December (30min)

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Complete before Monday 5 December (30min)

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1. What is your value proposition? Use the sentence structure below.
2. Choose 1 prototype format from the 3 suggested below

*Pro tip: Use the tool canva.com to create very quick prototypes!

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We believe that

who have the problem of

will want our solution,

because it offers them

This value proposition relies on the assumption that:

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Provide Uninterrupted mobility for an uninterrupted life

given that mass-affluent car owners lifestyles are interrupted by regular car maintenance, accidents, and/or the waiting period for their next vehicle.

Mobility on your own terms
A flexible and customised car leasing programme designed to provide uninterrupted mobility for our clients who are "in between cars"

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We believe that
office workers from FDIs and international schools

who have the problem of
waiting minimum 20min with high price for office staff lunch.

will want our solution,
fast service, nice meal with affordable price for office staff lunch which is available for a walk-in and pre-order.

because it offers them
fast and good combination for office staff without having a feeling of heavy lunch by offering international quality, good customer touch point, and grantee in food safety for health.

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UX for online ordering app

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Longer term subscription for protection

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Playground collaboration for pizzas

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Prototype: furniture leasing for parents

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Prototype: furniture leasing for parents

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Flyer with:

Team Reslience
Overview of the offer
Images of people doing our exercises together in friendly, relaxed atmosphere and images of self-defense training in business clothes
Outline of a typical session
Call to action

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Use this sentence structure:
We believe that

<<people: Your target customer>>

who have the problem of

<<the problem that you will solve for them>>

will want our solution,

<< describe solution: your service in a nutshell>>

because it offers them
<<benefit / value for customer>>

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We believe that

mass-affluent car owners who are used to using their cars to conduct their lives on a daily basis

who have the problem of

mass-affluent car owners lifestyles are interrupted by regular car maintenance, accidents, and/or the waiting period for their next vehicle.

will want our solution,

Mobility on your own terms

because it offers them
A flexible and customised car leasing programme designed to provide uninterrupted mobility for our clients who are "in between cars"

This value proposition relies on the assumption that:
Car owners do not want to go without a car for a short period of time

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Create a one page document that illustrates your offering using pictures, text, etc. It should include:
a. Working name of service/product
b. Description of product/service (image or text or both)
c. Benefit (solution to presumed problem)

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Mock-up Screens that show the key steps in the process of a customer engaging with your service (works well for apps)

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Prototype 3: A comic-book style storyboard

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Prototype 3: A comic-book style storyboard

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Showing steps in the customer process visuall (photos, sketches, etc) (works well for services with non-digital or multiple touch points - physical, phone, app, chat, etc)

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How to make use of data to choose new storefronts to be set up eg. "playbook"?

Customer: Investment committee to decide on which stores.

Harry identified as a new joiner. He focused on the GIS tool (geo tool to help analyse store location). We believe his value proposition is the store selection process. Right now it relates a lot on experience and gutfeel. They need objective metrics? A playbook? New tools to move away from the 'hunch".

What is the process to do so? What are the current criteria? more data-backed analysis

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JRG- pizza hut 1-person meal for PHD HONG KONG.

The business problem: How do we keep looking at opportunities to grow sales which is residential area? High level pressure to promote 1-person meal.

She's in residential areas, promoting 1 person meals.

Fixated to prototype if people are interested in western food. She's convinced that people are interested in western food in residential areas.

What type of "western food" should people think about?

What are the right things to be pushing out to be pushed out for 1-person meal

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Playground areas in Myanmar is popular for parents to take kids. There is a pain-point for parents to get food in an effective way.

A kiosk can do well to help pizza hut Myanmar.

The parents do not want to leave their kids in the playground. A "sample" kiosk or "snack bar" for them to snack on. They could then go to pizza hut's store to have a full meal.

There is room to create "memories" with your parents. Something fun? associate pizza with playgrounds and fun and spending time with parents.

Meaningful connection with parent-child, or playdates
take away parents' planning. perhaps a coffee for parents too?

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"fan club" with the MO. targetting high-spending income customer.

The assessment shows that they are not rewarding their most high-value customer OTAs.

They want to see how they could drive more loyalty for the OTAs. They want to provide more centralised information depository or better benefits.

Are they trying to improve the experience or the incentive for the OTAs? What is the human need for your B2B customers? smoother work flow or better incentives for them?

Maybe they could invite them to experience their properties themselves to get a better feel to service their own customers better?

They did have conversations with OTAs

Notes from Daniel:
Advised to focus on the SCQ - to enable them to sharpen the focus and the articulation of the key question to solve (for Launchpad). Also suggested to focus on B2B (as the customer) - i..e the TA. Define the TA journey as a start.

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After-sales product called PPP in Zungfu Hong Kong.

Focus on one segment if they don't have enough resources.

They try to sell this to their new customers by presenting a brochure at the point of sale.

How do they build awareness? The earlier they buy it the cheaper it is
https://www.mb.zungfu.com/web/en/general/PREMIER-Protection-Plan.php

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Mercedes-Benz | Hong Kong Official Website

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The new ‘PREMIER Protection Plan’ offers you the option of extending your vehicle’s warranty to the third year.

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What does he need to offer?

It is important for him to understand the customer journey first since the project has until 2024 to complete.

He wants to improve the customer ordering experience. In Myanmar facebook was prodimonant but a lot of people still use facebook through VPN.

He's focusing on the demographic that are used to using facebook. There are a lot of people on there that has a big following for pizzahut. They don't want to miss out on this group of people.

He might be looking for a temporary solution, and leveraging a regional app in the long run if facebook is not the right thing

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Aviation services like luggage handling services.

He had a list of projects that he could put into launchpad. They are process improvement, operational focused. He wanted to run through these with his senior management but they had covid.

When they strap the big boxes that goes into the plane. They currently take a photo in position and send it into the portal. If there is any reason that the cargo moves during the flight, they could prove that they strapped it in.

There is an operational procedure that is very manual. He believes that through a simple solution they could streamline and make it better. There is improvements that could be done. There is a higher chance of prototype.