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The total number of website visitors worldwide from April 2024 to June 2024 is 8697, down 27.69% compared to the previous month. Customers around the world access via desktop computers accounting for 88.21%, the remaining 11.79% belongs to mobile web.

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The total number of website visitors worldwide from April 2024 to June 2024 is 8697, down 27.69% compared to the previous month. Customers around the world access via desktop computers accounting for 88.21%, the remaining 11.79% belongs to mobile web

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=> Ananas' website has adequate traffic and good global rankings. However, website traffic is trending down and the website's national ranking is not really outstanding.

Until last month, Ananas lost 37,96% of their followers on their website (serious decline).

=> To improve the efficiency of the website, it is necessary to take a number of measures such as:

+ Optimize website for mobile devices.

+ Implement marketing campaigns to attract more users.

+ Improve website content to attract users and increase time spent on the website.

=> Competitors: Sneakerdaily, Shooz, Bitis

Affinity: Sneakerdaily (100%), Shooz (88.27%), Bitis (66.89%)

Monthly Visits: Sneakerdaily (274.470), Shooz( 17.837), Bitis (391.138)

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Nosbyn has received positive reviews and established a solid reputation both domestically and internationally. Founded by Nancy Le, Nosbyn initially aimed to provide simple, beautiful and affordable fashion to young professionals and students, filling a gap in the local market for trendy clothing page but affordable price. The brand's commitment to quality and sustainability is evident in its practices, such as using high-quality fabrics, limiting the use of plastic, and avoiding overproduction to minimize waste. This approach has helped Nosbyn maintain a loyal customer base who appreciate the brand's character and style. Nosbyn's reputation on platforms such as Google and social media is generally positive. Customers often praise the brand for its minimalist design, affordable price, and quality of materials used. The brand's active engagement on Instagram and Facebook also contributes to its strong online presence and growing international customer base, especially in Japan, Korea and the United States. Nosbyn has also collaborated with various influencers to expand her reach and enhance her brand image. These collaborations often highlight the brand's unique designs and lifestyle elements, resonating well with its target audience of young, modern women.

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Website Performance:

Traffic: Less than 5,000 visits in the last 3 months, with most of the traffic coming from direct traffic.

Engagement: Low engagement with a short average session duration of 7 minutes and 41 seconds, high bounce rate of 23.88%, and few pages viewed per visit (8.18).

Ranking: High global ranking of #5,724,147, but much lower national ranking of #93,752 in Vietnam and sector ranking of #35,339.

User Experience:

The low engagement metrics suggest a poor user experience.

The high bounce rate indicates that users are leaving the website quickly, likely because they are not finding what they are looking for or the site is not engaging.

The low number of pages viewed per visit suggests that users are not navigating through the site, potentially indicating a poor site structure or lack of engaging content.

Type & Quality of Content:

Limited information is available about the website content. However, the low traffic and engagement suggest that the website may not be offering valuable or engaging content.

The website needs to improve its content quality and offer more engaging content to attract more users and improve user experience..

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Influencer collaborations: Blue Peach collaborates with influencers to expand the reach of its brand, while cultivating a sense of community and trust among potential customers, driving engagement and brand loyalty​. By partnering with influencers whose aesthetics and values align with the brand, Blue Peach leverages their followers trust and engagement. These collaborations often include influencers showcasing Blue Peach jewelry in their posts and stories, and creating relatable content that resonates with their audience.

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Reviews & reputation: Blue Peach Jewelry receives positive reviews on various platforms like Tiktok, Facebook, and Shopee. Customers often praise the quality, design, and affordability of the jewelry. Many reviewers appreciate the detailed craftsmanship and variety of designs available, making it a popular choice for different occasions. On Shopee, Blue Peach has high ratings across multiple products.

In terms of responding to reviews, Blue Peach is proactive. They thank customers for positive feedback and address any issues raised in negative reviews promptly and courteously. This approach not only shows their commitment to customer satisfaction but also helps build trust and loyalty among their customers​.

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Website Analysis of Blue Peach

Website Performance

Blue Peach Media: This site performs adequately, featuring a streamlined interface that loads quickly and is responsive across various devices. It offers a well-organized menu, facilitating easy navigation through different sections such as services, work portfolio, team information, and contact details​ (BLUE PEACH)​.

Blue Peach Jewelry on Shopee: This e-commerce platform also performs well, designed to handle high traffic with smooth navigation. It showcases a variety of products efficiently with clear images and descriptions, which enhances user engagement and potentially boosts sales​ (Shopee)​.

User Experience

Blue Peach Media: The user experience is strong, characterized by an engaging design that effectively highlights their video and animation services. The use of visuals and testimonials throughout the site helps in establishing credibility and trust with potential clients. Their emphasis on clear communication and detailed service descriptions makes it easy for users to understand what they offer and how they can benefit from their services​ (BLUE PEACH)​.

Blue Peach Jewelry on Shopee: The user experience on this platform is tailored for online shopping convenience. It provides a straightforward browsing experience with filters and categories that help users find products quickly. The site’s layout is user-friendly, with easy access to customer reviews and ratings, which assist shoppers in making informed decisions​ (Shopee)​.

Type & Quality of Content Published

Blue Peach Media: The content on this site is highly professional and focused on their core competencies in video production and animation. They provide detailed descriptions of their services, case studies, and client testimonials that demonstrate their expertise and successful project outcomes. Their blog or news section, however, seems limited, indicating a potential area for content expansion to engage visitors further​ (BLUE PEACH)​.

Blue Peach Jewelry on Shopee: The content here is primarily product-focused, featuring high-quality images, detailed product descriptions, and specifications. This type of content is crucial for an e-commerce site as it helps in providing necessary information to potential buyers. The inclusion of customer reviews also adds value, offering social proof to support purchasing decisions​ (Shopee)​.

Overall, both websites exhibit strong performance and user experience tailored to their respective audiences. Blue Peach Media excels in presenting their professional services, while Blue Peach Jewelry on Shopee effectively caters to online shoppers with detailed product information and a smooth browsing experience.

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Engagement Rate: The current engagement rate is 0%, indicating no interaction from followers (average likes and comments are both 0).

Performance in the Last 30 Days

Followers Lost: -75 (down 23.5%)

Media Uploads: 14 posts (down 33.3%)

Following: No change

Follower Growth Chart

The chart shows slight fluctuations in the number of followers, with some peaks and dips over the months.

Monthly follower growth ranges from 0 to 2,000, with some spikes.

Media Upload Growth Chart

The number of media uploads per month is relatively stable, but there was a significant drop around mid-2022.

The chart shows some months with sharp declines, but it stabilizes afterward.

Type & Quality of Published Content

The content is primarily images, as indicated by the 481 media uploads.

However, the quality of content and current engagement rate are quite low, with no interaction from followers.

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Floralpunk's total social media traffic for the period of April to June 2024 is 5,000 visits. The distribution of traffic by platform is as follows:

Instagram: 55.83%

YouTube: 24.91%

Facebook: 19.26%

Performance

It can be seen that Floralpunk is performing well on social media platforms. Their total social media traffic of 5,000 visits is a relatively high number for a small business. Among these, Instagram is the most effective platform for Floralpunk, accounting for 55.83% of traffic. YouTube and Facebook are also effective platforms for Floralpunk, with traffic rates of 24.91% and 19.26%, respectively.

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=> With traffic reaching approximately half of the number of followers that Ananas has, this can be considered a temporary number but not excellent. In addition, the average page entry time is less than 5 minutes, which is not a very excellent number. The average number of pages that visitors visit on the website is 5.4, however, nearly half of the visitors exit the website right from the first page, proving that Ananas' website does not really attract viewers.

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=> During the period from April until now, Ananas's number of visitors increased approximately 1.5 times in May compared to the other two months. This comes from the fact that in May Ananas organized a free skateboard shoe event, a sport that is deeply connected to Ananas' main product, shoes. This helps attract more attention to them.

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In addition, this sudden increase in reach also comes from Ananas' deep discount campaign

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=> The number of Vietnamese users accounts for the majority of the total (92.25%), but is on a decreasing trend. followed by many other countries such as Korea, Finland, Malaysia and America, but the number is not significant. However, when looking at bounced rate, Vietnam has a high rate of 43.12%, while Malaysia has a low rate and also has the highest average web access time of 17.27%. This shows that Malaysia could be a promising market for Ananas.

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=> Gender distribution on Ananas Vietnam's website has a slight difference between men and women, with the proportion of men accounting for 41.08% and women accounting for 58.92%. Women make up the majority on Ananas Vietnam's website. The gender gap is not too large.

=> Ananas can launch marketing campaigns that target both gender or each gender individually (e.g Women's day, White Valentine,...)

=> The age group 25-34 is the age group with the highest proportion of users, followed by the age group 18-24. This suggests that the brand may be gaining interest among young adults.

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=> Ananas' website has the majority of users accessing it through Organic search (37.74%), followed by Social channels (29.85) and Direct (16.24%). Paid search and display ads account for a relatively low rate, 14.46% and 3.5% respectively. This shows that Ananas has not really invested in paid advertising. However, Email marketing is something that ananas can completely improve as this category is extremely low, only 0.76%. Ananas can completely improve this completely free of charge.

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Facebook (Source: Socialblade.com):

Grade: B

Total likes (Last 30 days): +196

Total talking about (Last 30 days): +637

=> The analysis showed social media drives 17,55% of the website's traffic, with Facebook (90,89%) being the top source. YouTube follows at 6,75% and Facebook Messenger at 2,36%.

=> On Facebook, Ananas regularly make posts that target certain subculture groups like rap communities, dancing communities, skateboarding communities, LGBTQ+ groups.... many of which are situated in the Southern region, the main region that Ananas operate in. Based on this, it's recommended to keep focusing on Facebook and reaching out to other (local) communities, preferably in the Northside.

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Sentiment Analysis:

Positive: customers often praise the stylish design, shoes shape, product durability and reasonable price

Negative: Others complain about shoe sizes being inconsistent, hard shoes causing foot pain, and not having many physical stores to make it convenient to buy products directly.

Common themes: Product quality (materials made of shoes, does it cause foot pain), customer services, price and size

Source:

https://voz.vn/t/sneaker-thim-nao-di-ananas-roi-vao-cho-em-xin-it-review.241962/

https://motreview.com.vn/review-giay-ananas/

https://yody.vn/post/review-giay-ananas

https://sneakerdaily.vn/review-giay-ananas-track-6/

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Influencer collaborations on the internet

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Influencer collaborations on the internet

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reviews & reputation (check reviews on Google & other relevant platforms )

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reviews & reputation (check reviews on Google & other relevant platforms )

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Review Highlights

“Awesome hidden gem”

Awesome store with great variety of accessories!! Perfect to find gifts for friends! The store was...

Reviewed May 23, 2019

“Unique monochrome fashion accessories store”

Floralpunk is a popular local fashion store that sells contemporary bags and shoes and also a large...

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This website has relatively low organic traffic, accounting for only 24.24% of total traffic. This could be because the website has just been created or is not well optimized for SEO.

The top 3 most used organic search keywords show that this website is focusing on selling ananas products, especially ananas shoes.

Branded has a higher rate than non-branded shows that this website has good brand recognition. Despite the high growth rate of keywords (408% and 93%), the low proportions of total search traffic (2-6%) those keywords account for indicates that the “ananas” keyword is overlapped by similar brands.

Low non-brand traffic shows that this website has not attracted many new potential customers.

=> Conclusion: Ananas needs to invest more in SEO activities.

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Floralpunk, an established fashion accessories brand based in Vietnam, focuses on minimalist style and consistent brand identity. Their email marketing strategy aligns with their sophisticated aesthetics and premium customer experience

Frequency:

Floralpunk’s email frequency vary based on their marketing calendar, product launches, and promotions.

They likely send emails strategically, avoiding excessive communication to prevent user fatigue.

Design:

Clean, visually appealing designs consistent with their brand identity.

Monochrome aesthetics and high-quality visuals feature prominently.

Attention to detail and elegance are reflected in their email layouts.

Content:

Floralpunk’s emails may include:

New product announcements.

Exclusive offers or discounts.

Fashion tips or styling inspiration.

Stories about their brand journey.

Customer testimonials.

Their content aims to inspire women’s fashion and lifestyle while empowering Vietnamese consumers.

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This is a very small number of monthly visits for a website like Floralpunk, a fashion and apparel brand.

Page/Visits:

The average number of pages viewed per visit is 3.74. This is a pretty good average, showing that visitors are actively engaging and exploring a variety of items on the site.

Visit duration:

The average visit duration is 00:05:40 (5 minutes 40 seconds). This is a relatively short visit period, which may indicate that the visitor didn't find what they were looking for or that the site was difficult to navigate.

Bounce rate:

The bounce rate is 31.53%. Bounce rate is the percentage of visitors who leave a website after viewing just one page. The 31.53% bounce rate is on the higher side, which could be a cause for concern. It suggests that a significant portion of visitors will leave the website soon after arriving.

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Google Reviews:
The Floral Punk brand has a 4.2 out of 5 star rating on Google based on over 1,200 reviews. Many customers praise the brand's unique aesthetic, high-quality materials, and ethical manufacturing practices. Positive reviews mention the brand's creative designs, comfortable fit, and responsive customer service.

However, there are also some critical reviews. Some customers complain about inconsistent sizing, long shipping times, and a few issues with the durability of certain products. The brand seems to generally respond to negative reviews in a professional and empathetic manner, offering to make things right.

Other Review Platforms:
On sites like Trustpilot and Reseller Ratings , Floral Punk maintains a similar 4-4.5 star average rating. Reviewers again praise the brand's unique style, sustainability efforts, and responsive support team. Occasional complaints cite problems with order fulfillment or product quality.

The brand appears to make a concerted effort to address customer concerns across review platforms. Their replies acknowledge issues and offer solutions, demonstrating a commitment to customer satisfaction.

Overall, the Floral Punk brand seems to have built a generally positive reputation, with customers appreciating the brand's creative vision and ethical business practices. The occasional quality or logistics issues are common for a growing label, but the brand's transparent and proactive responses help mitigate concerns.