# data[].attributes.body
Ora's collaboration hinges on a vision of "versatility for everyone"

Beyonce earlier this year partnered with French fashion house Balmain

Billie Eilish partnered with Nike this year to design two pairs of Alpha Force shoes that went on sale in August

Dua Lipa stepped in to co-design Versace's summer line, a 40-look women's wear collection that included everything from chainmail bikinis to crystal encrusted bags, earlier this year

# data[].attributes.attachment_link.readable_text
Topline

A new collection designed by musician Rita Ora will hit Primark stores next week, the fast fashion giant announced Tuesday, making the BET Award-nominated artist the latest star to launch a fashion collaboration that experts say can help brands reach a new demographic, connect celebrities to their fans and bring in millions of dollars.

Primark announced a collaboration with musicial Rita Ora on Tuesday, Sept. 12, 2023.
Primark

Key Facts

Ora's collaboration hinges on a vision of "versatility for everyone," Primark said in its announcement Tuesday, and Ora said the retailer's affordability-pieces will cost between $5 to $70-is a nod to her pre-fame days, but not all celebrity collaborations are meant for the masses.

Beyonce earlier this year partnered with French fashion house Balmain (after her deal with Adidas fizzled) to design a couture collection inspired by her "Renaissance" album, and pieces include a structural gown made from pink velvet, a black-and-red velvet cape coat styled over a 3D-printed chest bustier and and a macrame gown complete with black-dyed pheasant feathers.

The couture pieces are not listed for purchase, but the pair also designed three pieces available for sale: A $290 graphic T-shirt and two hoodies that retailed for between $550 and $1,790, Paper Magazine reported.

Billie Eilish partnered with Nike this year to design two pairs of Alpha Force shoes that went on sale in August-the latest collaboration between the two that also saw a four-piece capsule collection featuring the star's spin on the Nike Air Force 1 drop in April and a line of Barbie inspired shoes, clothing and accessories.

Supermodel Rosie Huntington-Whiteley designed a set of nine swimsuits with London-based sustainable swimwear label Hunza G after a photo she posted in the brand's pieces went viral in 2019-each is priced at $225.

Dua Lipa stepped in to co-design Versace's summer line, a 40-look women's wear collection that included everything from chainmail bikinis to crystal encrusted bags, earlier this year, with parts of the collection reminiscent of the design house's 1995 looks, and the star worked closely with Donatella Versace herself to create the holiday-inspired pieces.

Dua Lipa and fashion designer Donatella Versace walk the runway during the Versace Ready to Wear ... [+]
Gamma-Rapho via Getty Images

Billie Eilish models the Air Force Ones she designed for Nike.
Nike

Big Number

$2,025. That's how much the Versace mini dress designed by Dua Lipa retails for at Neiman Marcus.

Crucial Quote

"The best-performing collections come from the talent who knows their audience and engage with them on a more intimate level," Hilda Batayneh, the founder of Reunited Clothing, said of celebrity collaborations last year. "They truly not only know what they are looking for but also take into account their feedback and apply it to the collection."

Forbes Valuation

Beyoncé was listed at No. 48 on Forbes' list of the richest self-made women this year, with an estimated net worth of $540 million. In addition to her career in music, she designed a line of clothing with Adidas called Ivy Park that earned her roughly $20 million for years before it was canceled earlier this year, according to the Wall Street Journal. Billie Eilish was a member of the Forbes 30 Under 30 Class of 2019 at just 18 years old and is estimated to have earned $53 million in 2020, including a reported $25 million from Apple for a documentary about her life and career.

Beyonce wearing a custom lace bodysuit by Balmain performs onstage during 'The Formation World Tour' ... [+]
WireImage

Rosie Huntington-Whiteley attends the "Asteroid City" red carpet during the 76th annual Cannes film ... [+]
Getty Images

Further Reading

Beyonce Announces $160 Perfume-Can Her New Venture Live Up To These Big-Time Celebrity Brands? ( Forbes)

The Secrets Of Successful Brand Collaborations ( Forbes)

How Celebrities Use Fame To Fuel Their Startups-And Then Hide Behind It ( Forbes)

The Power Of Celebrity Brands ( Forbes)

# data[].attributes.attachment_link.title
Here Are 2023's Biggest Celebrity Fashion Collaborations So Far-Starring Beyonce, Billie Eilish, Dua Lipa And Now Rita Ora

# data[].attributes.attachment_link.description
Beyonce, Billie Eilish Dua Lipa and other stars have embarked on new collaborations in clothing, shoes and accessories this year.

# data[].attributes.attachment_link.readable_text
Apple Vision Pro

While the Apple Vision Pro is definitely a headset, Apple does not use that word when referring to it. Instead, Apple calls it a spatial computer because of its ability to blend digital content with the physical world.

For a virtual reality experience, Apple shuts off those cameras and can make it seem like you are completely isolated from what's going on around you, allowing you to focus solely on what's being displayed on the headset's screens. This shift between the "real" and the "immersive" can be controlled with an on-device Digital Crown.

Design wise, Apple Vision Pro is not unlike a pair of ski goggles, featuring a singular piece of laminated glass for the front that melds into an aluminum alloy frame. A soft, fitted Light Seal attaches magnetically to the frame and conforms to your face to block out light.

Inside the frame, there are two micro-OLED displays that deliver over 4K resolution to each eye for a total of 23 million pixels. There's also an external display called EyeSight that projects an image of your eyes so people can tell whether you're using the headset in an immersive mode or if you can see what's going on around you. For glasses wearers, there are custom prescription Zeiss Optical Inserts that can be attached magnetically to the headset's lenses.

More than a dozen cameras and sensors in Apple Vision Pro map out the world around you, keeping track of your hand and eye movements. Optic ID, which scans your iris with infrared lights and cameras, is used for authentication. Each person has a unique iris pattern, and Optic ID is akin to Face ID and Touch ID. It can be used for unlocking the device, making purchases, and as a password replacement.

There is a main Home View that has all of your favorite Apple apps like Mail, Messages, Music, Safari, Photos, and more, with your data synced through iCloud. The interface is similar to the iPhone interface, but you can open apps and arrange them virtually. Apple is updating its main apps for visionOS and has created APIs for developers, plus Apple is providing Vision Pro test kits to developers for app testing. Apple Vision Pro offers an immersive experience for entertainment like TV and movies. Content can be expanded to feel like it's in your own personal theater, complete with spatial audio.

Apple Vision Pro is priced starting at $3,499 and it is set to launch in early 2024. It will be available on Apple.com when it launches, and in stores only in the United States to begin with.
Note: See an error in this roundup or want to offer feedback? Send us an email here.

How It Works

Apple Vision Pro is a "mixed reality" headset, meaning it can display both virtual and augmented reality content. It is not like augmented reality glasses, however, as it is designed to completely cover the eyes and block out all of your surroundings.

Apple is using exterior and interior cameras for the augmented reality component of the device. The cameras are able to map the space around you and project the real world back to you, so though you're not actually looking at what's around you using see-through glasses, you are effectively seeing an accurate picture of your real world environment.

With this capability, Apple can show you 3D windows, objects, and content in your actual space, or the cameras can be turned off to shut out the world to provide an entirely virtual setting. Apple is focusing on the headset's ability to allow for working, content consumption, gaming, communication and other activities to be done "anywhere" with just the Vision Pro.

Design

Vision Pro is Apple's wearable "spatial computing" device, and while Apple does not refer to it as a headset, that's exactly what it is. The Apple Vision Pro is worn over the head, and it is a virtual/augmented reality headset with similar to the PlayStation VR or Meta Quest.

Design wise, the Vision Pro looks similar to a pair of ski goggles, albeit high-end goggles. It features a laminated glass front, which Apple says was "three-dimensionally formed." The glass is attached to a curved aluminum alloy frame that wraps around the face. As of now, the headset is only available in silver with matching gray Light Seals and bands.

The frame connects magnetically to a Light Seal that sits on the face, and Apple offers the Light Seal in a range of sizes and shapes to fit different faces. A tight fit with the Light Seal is essential for blocking out light and proper operation of the headset. Apple designed the Light Seal to be flexible so that it can conform to individual face shapes.

At the side of the headset, there are two audio straps that are equipped with speakers that support spatial audio. The audio straps connect to a 3D braided fabric strap that secures the headset to the back of the head, with an adjustable dial for tightening it up for a customizable fit. The main braided headband is detachable so users will be able to swap in different sizes, and perhaps different designs if Apple makes those available in the future.

Apple created the rib structure of the headband to provide cushioning, breathability, and stretch so that it would be comfortable to wear for long periods of time.

There is also a secondary strap that can go over the head for better weight distribution. Apple has not provided much info about this secondary strap, and the design is reportedly not finalized and the design is reportedly not finalized. Apple added a second strap after learning that people with smaller body sizes and heads struggle to wear the headset for more than half an hour.

Physical controls include a Digital Crown at the top that changes your level of "immersion" and to show you more or less of your real world surroundings through "Environments," and a top button that serves as a camera button for capturing 3D "spatial" videos and photos.

On the left side of the headset, there is a space to attach a braided cable that provides power to the device. The round charging puck looks like an Apple Watch charging puck, but it clicks into the headset securely with a rotation gesture.

The charging cable attaches to either an external battery pack worn at the waist or a power adapter connected to the wall.

Display

Apple Vision Pro is equipped with two custom micro-OLED displays that provide a total of 23 million pixels, which Apple says is "more pixels than a 4K TV." The headset displays feature a 90Hz refresh rate, but there is a 96Hz refresh rate that can be activated when watching 24 fps movies.

The displays have been describe as the size of a postage stamp, but specific hardware information is not known yet.

There's also an external "EyeSight" display that shows the headset wearer's eyes to the people in the room around them. The feature is designed to allow people to know if the headset wearer is using a less immersive augmented reality mode or a fully immersive virtual reality mode.

The eye display that is shown on the exterior display comes from an interior camera that is monitoring the wearer's eyes. It can also alert people when you are recording video with the external camera.

Lens Inserts

Apple Vision Pro customers who wear glasses will be able to order Zeiss Optical inserts with their prescription. This will be a separate cost, but pricing has not yet been announced. The lenses will attach magnetically to the displays inside the headset.

Cameras and Sensors

Apple Vision Pro includes 12 cameras and five sensors for monitoring hand gestures and mapping the external environment.

Two of the cameras transmit more than a billion pixels per second to the display to depict the real world around the wearer when using augmented reality mode, while the others are used for head tracking, hand tracking, and real-time 3D mapping.

Infrared flood illuminators enhance hand tracking in low-light conditions, and LiDAR depth sensors determine the size and location of objects in the room around you.

Four infrared cameras and LED lights are inside the headset for eye tracking purposes. With this technology, the Vision Pro is able to tell exactly where the wearer is looking for navigation purposes.

There are no physical controls for the Vision Pro. Navigation is done through eye movements, hand gestures, and voice-based commands. In visionOS, for example, you can highlight an element like an app icon by looking at it, using a quick hand gesture to launch the app.

Bluetooth keyboards, mice, trackpads, and game controllers can be connected to Vision Pro as an alternative navigation method, though these are mainly designed to be used with a connection to the Mac and for Apple Arcade games.

Optic ID

The infrared cameras and LED lights inside the Vision Pro are used for a security feature called Optic ID. Optic ID is similar to Touch ID or Face ID, but it uses iris scanning instead of a facial scan or a fingerprint scan.

Each person has a unique iris pattern, which the headset is able to detect to keep sensitive data on the headset secure. Optic ID can be used like Face ID for unlocking the device, authenticating purchases, and as a password alternative.

3D Camera

Apple included an exterior camera that is able to capture 3D video and 3D photos that are viewable in 3D on the Vision Pro. Apple says that these are like reliving a memory in person because of the "incredible depth" that's available.

The camera gives a clear indicator when recording is turned on so that the headset cannot be used to secretly record video.

Audio

There are speakers on either side of the headset, with the speakers built into the straps that are connected to the frame. The speakers feature dual-driver audio pods that are positioned next to each ear, and they are able to analyze a room's acoustic properties to adapt the sound to match the space.

The speakers support spatial audio for an immersive surround sound experience, plus there are also six microphones for phone calls, video calls, and voice commands.

The Apple Vision Pro will pair with the AirPods for a superior audio experience, and the USB-C AirPods Pro released in September 2023 support 20-bit, 48 kHz lossless audio with ultra-low latency when connected to the Vision Pro.

Processors and RAM

Apple Vision Pro is powered by a pair of chips. The main processor is the M2, which is the same chip that was first introduced in the 2022 MacBook Air. It is responsible for processing content, running the visionOS operating system, executing computer vision algorithms, and providing graphical content.

A second R1 chip is responsible for all of the information coming from the cameras, sensors, and microphones. Apple says that it can stream images to the displays within 12 milliseconds, providing a "virtually lag-free" view of the world.

There is a thermal system inside the Vision Pro that is designed to quietly move air through the headset to control heat and optimize performance.

The Vision Pro headset will use dynamic random access memory or DRAM that is custom designed to support the R1 input processing chip. SK hynix will supply Apple with 1-gigabit low latency DRAM chips that have an increased number of input and output pins to minimize delays.

Battery Life

With the external battery pack, the Vision Pro can run for approximately two hours. Battery packs can be swapped out for additional power on the go, but the device ships with a single battery pack. When plugged in to a power adapter, the Vision Pro can run all day.

The battery pack designed for the Vision Pro could be called the "Magic Battery" based on code references found in tvOS 17.

visionOS

Apple Vision Pro runs visionOS, an operating system that Apple designed specifically for the headset. visionOS is designed to provide an "infinite canvas" with app windows able to go anywhere in the space surrounding the user.

Apple redesigned apps like Safari, FaceTime, Messages, and more to work in a 3D environment, plus the headset is able to run the full catalog of iPhone and iPad apps. iPhone and iPad apps aren't optimized for 3D, but can be used on the virtual canvas.

Movies and TV shows are available through Apple TV+ and other apps, and can be adjusted to look they're on a screen that's "100 feet wide." visionOS has its own App Store, and specially created immersive 3D content created by Apple.

visionOS is described as the first spatial operating system because it can be controlled with eyes and hand gestures, with no physical controls necessary.

Mac Integration

visionOS can be used with a Mac, serving as a display. It works as a giant external display for Mac content, with familiar controls available through connected keyboards, mice, and trackpads.

Full details on visionOS can be found in our visionOS roundup.

iPhone Integration

The iPhone will also work with the Vision Pro headset, though specific details on iPhone integration are not known at this time. The iPhone may be able to be used for text input and other similar functions.

How to Buy

The Vision Pro is not available as of yet. Apple plans to release it sometime in early 2024, and it will be available first in the United States before expanding to other countries. Apple has made Vision Pro Developer Kits available, but these are limited to select developers and are designed for app testing.

Production Forecasts

The Apple Vision Pro reportedly has such a complex design that Apple has been forced to make "drastic cuts" to its production forecasts because of difficulties with manufacturing. Apple is expected to make fewer than 400,000 units in 2024.

A Cheaper Second-Generation AR/VR Headset?

Apple is already working on a new version of the Apple Vision Pro that will be priced more affordably. Apple plans to charge $3,499 for the Vision Pro when it launches in 2024, but some rumors suggest the company wants to create a model that has a lower cost to broaden the appeal of the device.

Apple engineers could use more affordable components to bring the price down, but the lower-priced headset will have the same general AR/VR "mixed reality" functionality of the Vision Pro. The chips in the device will be on par with the iPhone rather than the Mac-level chips used in the first AR/VR headset, and Apple may also use lower resolution internal displays and cheaper materials.

Bloomberg's Mark Gurman believes that Apple is working on a lower-cost headset that could come out as soon as 2025, but Apple analyst Ming-Chi Kuo in September 2023 said that he believes Apple may have canceled the device.

Gurman has said that Apple is working on multiple new models, exploring a low-cost version and a second-generation version. The Apple Vision Pro 2 headset could focus on reduced size and weight to make it more comfortable, plus Apple is also working to streamline how prescription lenses are purchased.

Apple uses snap-in prescription lenses that are manufactured by Zeiss for the first Vision Pro, but for the next-generation model, the company could produce custom-built headsets with pre-installed prescription lenses. A second-generation Vision Pro headset is not expected until 2027.

# data[].attributes.attachment_link.title
Apple Vision Pro: Just announced! Features, First Impressions and Price

# data[].attributes.attachment_link.description
Apple Vision Pro is Apple's first wearable headset device, offering a mixed reality experience. Vision Pro is priced starting at $3,499 and...

# data[].attributes.attachment_link.readable_text
The Vision Pro is Apple's latest groundbreaking product, ushering in a new age of "spatial computing." Apple's Vision Pro offers an all-encompassing virtual real estate using virtual reality and an interactive augmented reality experience that enhances your surroundings. This results in a coherent transition between physical and virtual realms, and Apple claims this experience to be highly superior to any other AR, VR, or mixed-reality headset available in the market.

The Cupertino-headquartered giant calls the Vision Pro "the most advanced electronics device ever" and claims that 5,000 patents have gone into creating its unique and unmatched experience. At WWDC 2023, five top Apple executives, including CEO Tim Cook, and several engineers spent time detailing the artistry that makes the Vision Pro, encompassing the longest session during the virtual event.

The Apple Vision Pro will cost $3,499 and will be available in early 2024. The months leading up to the market launch have been reserved to entice developers to the new visionOS platform, built ground-up for this and future headsets from Apple. The Vision Pro is unequivocally cool, and besides the usual benefits of immersive video and gaming, it offers several other features that make up for a unique experience. Based on the demos Apple showed, here are the top cool features of the Apple Vision Pro.

Rotating crown to increase or decrease immersiveness

The Apple Vision Pro features an immersive three-dimensional interface displayed on tiny micro OLEDs for each eye. The incredibly sharp displays offer a realistic visual quality, while the virtual object simulated through the software is complemented by effects like shadows over real objects in your physical reality. These aspects give these virtual elements a realistic presence, making them feel natural in your surroundings.

At the same time, the Vision Pro headset allows you to choose the level of immersion with a rotating crown similar to the Apple Watch. The crown helps you tune in or out of a virtual setting based on how attentive or focused you want to be.

For instance, if you are working and want to be able to present for your colleagues, you can dial down the level of immersion. However, when watching a movie or playing a game, you can surround yourself fully in virtual spaces called "Environments" with the rotating dial.

The Environments are dynamic imagery from actual locations and are captured volumetrically with high-resolution 3D cameras to make it appear like you are physically present in the setting. The idea is to replace your natural surroundings with something more soothing so you can operate in peace, watch a video, or play games without distractions.

Seamless eye tracking

Quite interestingly, the Apple Vision Pro lets you interact with the interface simply by using your sense, such as vision, voice, and touch. Your eyes play a crucial role in navigating through the interface and act as a mouse pointer, allowing you to point at any part of the immersive landscape simply by looking.

This is possible with infrared cameras and a ring of LEDs that project invisible light patterns on your eye. Simply by detecting minute movements in the eye, the Apple Vision Pro can precisely determine where you are looking, even without requiring you to move your head the slightest. This is enabled by an initial calibration performed when you use the headset for the first time.

But Apple's fine-tuning goes far beyond just sophisticated hardware. Sterling Crispin, a former neurotechnology prototyping researcher at Apple, points out in a tweet the nuances that make this eye tracking possible.

The tiny cameras not only track but also anticipate slight movements in your pupils to accurately predict when you will click. With the help of AI, Apple has deeply studied physiological and emotional responses while developing eye-tracking features to ensure users enjoy immersive experiences in all ways possible.

Apple claims the data related to eye-tracking is limited to a separate background process and not visible to third-party apps or websites. It does not elaborate if it can see and analyze that data to train those models as it acquires more data sets from real-world usage.

Intuitive hand gestures to control the interface

Apple also takes an uncommon approach to control the interface on the Vision Pro. It uses physical cues from your hands to perform actions like clicking, scrolling, or zooming in and out, eliminating the need for a bulky external controller that engages your wrist. For instance, you can tap your index finger on your thumb to click an object or flick a finger to scroll. The headset also supports gestures to scale or move open windows or zoom in or out on media. Apple says this allows for a seemingly natural experience when interacting with virtual objects.

This is possible with a broad and comprehensive array of sensors that record and transmit visual data. These sensors include primary front-facing cameras alongside downward- and side-facing cameras - one each for the left and right sides of the headset. This means your hand can rest in your lap and need not be held up in the air while interacting.

Apple

While the cameras alone give a sense of where your hand is located, the Vision Pro has additional sensors that improve its real-time perception of 3D depth, even in dim ambiances. These include infrared illuminators that act as floodlights along with LiDAR scanners and TrueDepth cameras.

Apple did not say how hand gestures work inside games, but it will be interesting to see how instantly and effectively the Vision Pro can read hand movements in real-life scenarios, especially against complex backgrounds.

Seemingly transparent display

Apple wants to provide an engrossing experience with the Vision Pro without alienating or isolating you from the people around you. It emphasizes eyes are essential in presenting you in a conversation, which is why the Vision Pro shows your eyes through the headset when you are not immersed in an alternate reality. The headset appears to have a translucent screen that shows your eyes, but this is only a digital representation displayed on an external OLED display. Called " Eyesight," the feature turns on automatically as a person approaches you.

The cameras inside the Vision Pro's eyepieces will draw an actual feed of how your eyes move when talking to another person. Meanwhile, the person wearing the headset will be able to look at others, as well as the surrounding realm, through the suite of cameras relaying a live feed inside the headset.

The external display will also send a clear signal to others when you are using the Vision Pro. Compared to Eyesight, the live feed of your eyes will be hazier when you are engaged in an augmented reality experience and will be replaced by animations when you are wrapped in a more captivating virtual reality setting. That is, of course, from a long distance, as the headset will accommodate anyone within your virtual realm when they come close or start talking to you.

Realistic avatars in a 3D Facetime

Apple also introduced a new way to engage in Facetime on the Vision Pro, where the headset will place other participants in virtual tiles floating in your surroundings. You will be able to physically scale each tile or relocate them based on your preferences. Facetime will also utilize the Vision Pro's spatial audio capabilities and deliver each participant's audio from the same position as their tile and let you share screens from web browsers and apps.

However, the most exciting aspect of spatial Facetime is not how it shows other participants but how it shows you. Apple wants to redeem you from holding a phone in front of your face - or relying on any other device - when you Facetime while wearing the Vision Pro over your head. To do this, the Vision Pro creates an "authentic representation" of you with the help of the TrueDepth cameras, just like iPhones and iPads do with Memojis.

Apple

Apple says it will use neural networks to create your seemingly real persona that can be displayed on the Facetime call instead of your actual face. This persona will match your facial expressions, eye movements, and hand gestures, all recorded with the inline sensors. Additionally, while regular iPhone, iPad, and Mac users will see a 2D depiction of your face, other Vision Pro users will see a 3D version of your persona. This 3D image will have volume and depth, making it look more realistic than on other devices.

Apple Vision Pro is an independent computer

As Apple puts it, the Vision Pro is designed to free your creativity from the confines of a single display. The headset runs a new operating system, visionOS, and Apple claims to make it easy for developers to port apps that are intended for iOS or macOS. You will be able to run multiple apps on the Vision Pro effectively while placing them either stacked next to each other in a virtual space. The headset even pairs with your Mac and automatically projects the display for a private session.

Apple is incredibly confident of the performance because the Vision Pro runs on an M2 chip, which also powers multiple MacBook models and the latest iPad Pro. In addition, the headset is equipped with a second chip - the Apple R1 - explicitly designed to process real-time data from its 12 cameras and four depth sensors, thereby eliminating latency that may otherwise lead to motion fatigue.

The Vision Pro can also serve as a 3D camera with spatial audio capturing, allowing you to capture memories and revisit them later on the headset or any other Apple device. For security, the headset features an iris recognition system - called " Optic ID" - that will allow only its owner to unlock and use the headset.

In all, Apple's new headset opens countless new possibilities for a spellbinding experience, making it an extremely desirable futuristic device - if you are not among the majority dissuaded by its chunky price tag.

# data[].attributes.attachment_link.title
6 Coolest Features Of Apple's Vision Pro Headset - SlashGear

# data[].attributes.attachment_link.description
The Apple Vision Pro headset bring a ton of advanced technology together. Here are some of our favorite features that Apple showed off at WWDC.

# data[].attributes.attachment_link.readable_text
Christian Dior PESTLE (or PESTEL) Analysis assesses the brand on its business tactics across various parameters. PESTLE Analysis of Christian Dior examines the various external factors like political, economic, social, technological (PEST) which impacts its business along with legal & environmental factors. Let us start the Christian Dior PESTLE Analysis:

Political Factors:

The political factors in the Christian Dior PESTLE Analysis can be explained as follows:

Christian Dior, popular within its customers as just Dior, is a luxury brand with a wide range of Political stability is utmost important for a luxury brand to operate efficiently worldwide. Since it operates in multiple nations, it has to take into account all of their political scenarios. But since its parent nation is France, it should keep a close eye on political proceedings in France. Major things to be considered in France' s political situation is the elections that are going to be conducted. The change of power means a change in ideology. The way new leader things about business and what policies may get affected is a thing Christian Dior should keep an eye on.

The level of corruption and how strict the laws against the same are followed or not. There should be no risk of military invasion since it will disrupt the complete flow of supply chain. The main reason political stability is desired in a fashion manufacturing sector is to have a smooth flow of raw materials, affordable labor laws, and stable export and import rate. All in all, to have profit in business.

Image: pixabay

Economic Factors:

Below are the economic factors in the PESTLE Analysis of Christian Dior:

There are multiple economic factors that affect business of Christian Dior. The level of unemployment in the nation they have their manufacturing plant being setup plays a crucial role.

Higher unemployment means greater number of labors available for one job. Thus, the labor cost can be minimized as per the company demands since the supply of job in that case would be very less than its actual demand. The rates of loan in the country affects the overall financial of company. Higher loan makes it difficult for Dior to take loan from banks for raw material procurement or to cover the setup cost of extra manufacturing plant. Then comes the important exchange rates with which the Christian Dior trades across the world. it should have a healthy rate against the US dollar. This century has seen a significant rise in the amount of disposable income among people across the world. This fact is an added advantage for Dior.

Read more about Christian Dior

Social Factors:

Following are the social factors impacting Christian Dior PESTLE Analysis:

The change is population mix is a major advantage for fashion and luxury brands like Christian Dior. Younger generation has higher affiliation towards fashion. People these days have considerable amount of money at their disposal for leisure purpose. And thus, they don't compromise in quality of products they use. They think of their products as their identity and sign of status. These brands are promoted by celebrities and their fan following automatically is attracted towards its products. The demographic division based on gender, age and most importantly income level should be focused. If the company markets a very costly product to the public who can afford to buy it at all, then it would be a loss of investment for Dior.

Technological Factors:

The technological factors in the PESTLE Analysis of Christian Dior are mentioned below:

Fashion and luxury products have been under the grill of advanced technology this decade. Be the role of technology in manufacturing, supply chain using block chains, improving the quality of production via automated manufacturing plants, or marketing the product to the public by using advanced marketing tools including social media, technology played a decisive role in each field. Christian Dior has recently introduced cushion compact technology in luxury cosmetics. This technology comprises of a foam sponge that reserves and preserves the liquid formula in cosmetics.

Also, to make it interesting experience for people Dior has to make its store more interactive with AR and VR in its store.

Legal Factors:

Following are the legal factors in the Christian Dior PESTLE Analysis:

Fashion industry is regulated by multiple laws, which also impacts Christian Dior. The laws which take care of labor in the work force. The minimum wage that a labor is entitled to is decided by the government of that particular region. The hours of job that are just for a worker, ensuring safe working conditions for worker, ensuring equal pay for equal and similar kind of job is all part of labor law. The waste disposal into water bodies or carbon emission back into the air is also regulated b strict environment laws. Taxation laws, import and export laws and regulations change from nation to nation but they are to be adopted in the business model to avoid hefty penalties. Intellectual property law to protect self-developed technology from wrongful use from competitor. There is a separate legal arm of big firms that deals with legal issues at corporate level since all this are critical for business.

Environmental Factors:

In the Christian Dior PESTLE Analysis, the environmental elements affecting its business are as below:

Christian Dior is a part of LVMH group who are conscious about the environment we live in. They are concerned about the effect their products have on surrounding society. They have taken steps to minimize the water and energy usage wherever possible. The sites of manufacturing are designed in such a way that it matches its ideology. In fact, each of the resource at Dior is given training at work place for the same purpose of serving the environment in right manner.

There was a huge drop in the amount of energy consumed in in 1999 and in 2003. In 1999 14.2 MWh was used and in 2003 it was reduced to 8.6 MWh. Recycling of product is one thing which Christian Dior can definitely work towards in future.

To conclude, the above Christian Dior PESTLE Analysis highlights the various elements which impact its business performance. This understanding helps to evaluate the criticality of external business factors for any brand.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse analysis of more brands and companies similar to Christian Dior PESTLE Analysis. This section covers many brands and companies.

Continue Reading:

Share this Page on:

# data[].attributes.attachment_link.title
Christian Dior PESTLE Analysis - Detailed PESTEL Factors | MBA Skool

# data[].attributes.attachment_link.description
Christian Dior PESTLE (or PESTEL) Analysis assesses the brand on its business tactics across various parameters. PESTLE Analysis of Christian Dior examines the various external factors like political, economic, social, technological (PEST) which impacts its business along with legal & environmental factors.

# data[].attributes.attachment_link.readable_text
By S.K. Gupta | Last updated: April 30, 2023

Company: Apple Inc.
CEO: Tim Cook
Year founded: 1976
Headquarter: Cupertino, California, USA
Employees (FY2022): 164,000
Type: Public
Ticker Symbol: AAPL
Market Cap (Mar, 2023): $2.29 Trillion
Annual Revenue (FY2022): $394.32 Billion
Profit | Net income (FY2022): $99.8 Billion

Products & Services: Computers | Software | Phones | Watches | Tablets | Cloud Technology | Accessories | Music Platform | Cashless payment
Competitors: | Lenovo | | | Toshiba | Dell | | HP | Acer | | | | Chase | Wells Fargo | Paypal | CitiBank | U. S. Bank |

Did you know?
In 2013, one of the original Apple computers was sold for more than at German auction.

Apple, Inc. is one of the most successful companies in the world. The company has been providing robust technology products and exceptional software services. Apple is headquartered in Cupertino, California and was founded by Steve Jobs.

Apple launched its first product ' Apple 1 computer ' in 1976. Since then, Apple has grown exponentially in terms of products and services.

Today, one of the most successful products of Apple is the 'iPhone'. In the fiscal year 2022, iPhone sales of $205 Billion represent over half ( 52%) of apple's overall revenue of $394 Billion .

Tim Cook is the current CEO of the company.

SWOT analysis of Apple

Here's a detailed analysis of Apple's strengths, weaknesses, opportunities, and threats.

Apple's Strengths

Apple is ranked - with a brand value of #1 position for the 9th consecutive year by Interbrand $408 Billion. Followed by ranked at #2 with a brand value of $249 Billion , and ranked at #3 with a brand value of $210 Billion .

Apple is one of the most reliable company when it comes to personalized advanced computers and smart technology devices. It has millions of loyal customers with steady increment.

Apple was the first to introduce some of the most that have changed the world (iPhones, iPads, AirPods). Apple is still determined to build and craft better, more proficient technology devices.

Apple puts dedication into its product designs. Careful study and extensive research is performed to help understand customer needs and market trends. Apple continues to invest a substantial amount of money in research and development for future growth and a competitive edge. For example, Apple spends $26.25 Billion (about 7%) of its revenue in R&D.

Liam is designed to yield as many reusable parts as possible. These reusable parts are then categorized and safely stored so they can be used for new manufacturing.

Apple has been expanding its services portfolio for many years. For example, about 20% of Apple's annual revenue ($78 B out of $394 B in FY 22) came from its services, which is the second biggest contributor to its revenue after the iPhone (52% of its revenue).

Apple's services include digital content stores, streaming services, iCloud, AppleCare, and payment services etc. Recently, Apple has introduced many new services, such as , Apple news+ , Apple Card (credit card services), Apple Arcade ( game subscription), and Apple Fitness+ etc.

Apple's Weaknesses

Due to their premium pricing, only middle or high-earning individuals can afford their products.

Apple has solidified their grounds by establishing loyal customers, even with limited advertising resources. Apple marketing relies heavily on its iconic and flagship retail stores.

Because of their success, Apple does not feel the need to have excessive spending towards advertisement in comparison to other big brands such as P&G, , , and

Apple is rapidly expanding into new services such as video content streaming, game streaming, payment services (credit cards) - competing with the dominant players such as , , etc.

They might be entering into areas in which they lack competencies; remember the failure of Apple maps.

When a customer buys an apple product, they enter the Apple universe. Apple's products do not support other software or technologies making them incompatible with other devices.

Customers have to exclusively purchase Apple apps or accessories to continue using their Apple products.

Tracking users undermines trust. Apple has been accused of using tracking apps in its phones, which revealed the precise location of users.

Parents allege that Apple's parental control software isn't good enough. And that's true because popular apps such as Instagram, YouTube, TikTok, etc., are integrated with independent control systems, which make it a technological nightmare to monitor and track children's social media activity. Although and have both boasted that their parental control is the best, kids easily find numerous ways to bypass those controls.

Apple's Opportunities

Apple has been dominating the technology sector for years now. They provide top quality and cutting-edge technology that offers a breakthrough in customer experience.

Apple's researchers, developers, and product specialists are a team of highly qualified professionals that have years of experience in branding consumer products. With the expansion of their team, Apple can continuously build new opportunities.

Apple Inc. has the opportunity to expand its distribution network. Currently, the distribution network that Apple has is very limited and leaves room for minimal growth.

Apple can generate higher revenue and sales if it focused on creating an expansive distribution network. Furthermore, the company can benefit from diligent marketing and promotions.

Smart wearable technology will soon dominate the world. , smart wearable technology device sales will double by 2022. It will become a According to Forbes $ 27 billion+ market with 233 million unit sales.

Apple has the opportunity to continue to grow beyond just Apple watch and AirPods into other wearable categories.

To increase its profit margins and have a strong market position, Apple should utilize artificial intelligence. Recently, the company has extended its AI portfolio.

In the year 2017, Apple acquired Regaind, a French AI startup and DeskConnect, an AI tool. The former acquisition helps Apple to integrate intelligent search to the photos app on the iPhone, while the latter acquisition automates tasks by helping the consumers to arrange apps and features with a string of commands.

The company should focus on extending its AI portfolio to have a strong foothold in the future.

The demand for autonomous is increasing rapidly. Apple has the expertise needed to deliver self-driving car technology rather than fully-functional autonomous or electric cars.

Apple has the opportunity to focus on delivering self-driving software technology instead of building an actual car like does.

" We are focusing on autonomous systems. And clearly, one purpose of autonomous systems is self-driving cars. There are others. And we start to see it as a mother of all A.I. projects. It's probably one of the most difficult A.I. projects actually to work on."

9. Kia Motors to build Apple's driverless car

Apple announced that it's going to start manufacturing its own chips and semi-conductors going forward, competing with and Broadcom etc. The tech giant is already on-boarding engineers for a new South California location.

Apple's continually expanding silicone team to make next-gen wireless silicone. The company's chip manufacturing maneuver boosted its total market value, propelling it close to $3 trillion.

11. Dominating in Smart Speakers

Apple is dominating the market for smart speakers. The tech giant's HomePod mini has been a massive success. According a report by Strategy Analytics, Apple now has a 10.2% market share after selling 4 million smart speakers.

While the Apple Watch's activity rings are a neat feature that allows you to monitor your exercise routine and frequency, users say that it's time Apple incorporates a readiness score feature like the Oura and .

One of the best benefits of a readiness score is that it helps prioritize when to rest and recover. While Fitbit and Oura have had this feature for a long time, Apple is yet to incorporate a feature like this, and users can only access this feature via third-party apps such as AutoSleep.

Apple introduced a new service called "Apple Pay Later" in the US, enabling customers to buy and pay for products over time. With this new service, users can split their purchases into four payments spanning six weeks without additional charges or interest fees.

Moreover, they can quickly and conveniently repay their loans through Apple Wallet. Users can apply for loans ranging from $50 to $1,000 and use them for in-app and online purchases made through iPad and iPhone devices from merchants who accept payments via Apple Pay.

More than 85% of American retailers currently accept Apple Pay - a figure likely to increase. However, the service is only available to a select group of users, with plans to roll it out more widely.

Tim Cook (Apple CEO) he is " very bullish on India. "

Since Covid, Apple has seen substantial revenue growth in India because a record number of people are switching from android to iOS devices. To further increase its growth and market share in India:

Apple has established its retail store (Mumbai and Delhi) and expanded its online presence.

Apple is figuring out trade-ins and other financial options to make its product more accessible to Indian consumers.

Apple's Threats

Apple is highly dependent on China for its manufacturing and supply chain. The recent events have significantly affected and disrupted its operations. In addition, about 19 % of its $394 billion in revenue came from China (a big market for Apple). The outbreak has significantly affected and may continue to disrupt Apple's business in coming years.

While Apple's AirTags are meant to help people find frequently misplaced items using Bluetooth, the technology is also being used with malicious intent. There have been a lot of instances where criminals have used AirTags to steal cars and, worst, stalk people.

Apple commented that the Find My app will immediately let users know if an unknown accessory is tracking them. However, there is yet to be a more permanent solution.

Apple has become vulnerable to third world countries illegally utilizing the brand image to sell counterfeit products. The illegal dealers sell Apple counterfeit products at the same value as an original Apple product.

Counterfeit products can make potential customers believe that it is a product made by Apple with low quality. big news can result in negative reviews and bad publicity for the company.

Although Apple as a brand has solidified itself, it still faces threats from competitors. With the advancement in technology, brands like , and are giving Apple tough competition.

There has been a significant change in penetration by other brands in the smartphone market. Companies like Samsung, HTC, and Lenovo are using Android software to create new smartphones.

Currently, Android has captured 72.23% of the market share, while Apple has only 24.55% of the market share globally.

US government has imposed a higher tariff on imports from China, increasing the overall cost of the products. Consequently, it adversely affects the gross margin on the products and may make the product more expensive for customers.

60 class-action lawsuits have been filed against Apple. Consumers were upset and baffled when Apple announced that it deliberately throttles CPU performance on iPhone models with older and degraded batteries.

The tech giant said that it did so to prevent unexpected shutdowns. Despite the clarification, consumers felt betrayed because they that Apple does not believe in transparency. This led to a number of people filing lawsuits against the company.

Apple has been under constant pressure by government agencies to unlock the iPhone via a backdoor, which means unlocking the encryption of the iPhone and giving access to its data.

In several instances, Apple has denied providing the backdoor mechanism because it can be exploited by the bad guys, which eventually exposes the security of millions of iPhone users.

9. Mark Zuckerberg Criticized Monopoly of iPhone's App Store

iPhone App Store " blocks innovation, blocks competition," and "allows Apple to charge monopoly rents."

Apple charges a 30% cut for in-app purchases through its app-store. The company is often criticized because a 30% cut is a significant commission for small businesses or app developers.

10. Apple Motions for Case Dismissal

The CCI (Competition Commission of India) recently alleged that Apple is eyeing for a complete monopoly, dominating with its app development in the country. The CCI filed the complaint after going through numerous allegations, stating that Apple is compelling developers to use its proprietary system, wiping out existing competitors.

However, Apple responded by stating that the allegations are completely baseless because they have a relatively smaller market share compared to Google, which clearly dominates the Indian tech market. Apple has moved to have the case dismissed.

European Union has passed a that requires all electronic devices (phones and tablets) to have USB-C chargers by the end of 2024. However, Apple uses lightning chargers (a proprietary technology) in all its iPhone devices. The company will have to comply with the mandate to sell its products in the European Union.

The new law will reduce production and disposal as consumers will not have to buy different chargers for different devices.

As part of its plan to completely phase out gas-powered vehicles by 2035, General Motors has announced it will no longer include Apple CarPlay and Android Auto in its future electric cars, starting with the 2024 Chevrolet Blazer.

CarPlay and Android Auto allow drivers to access their phone's features on their car's dashboard screens, but GM intends to replace them with its own Google-based software.

According to Reuters, this new firmware will come with Google Maps, Google Assistant, and other popular apps like Spotify and Audible. While CarPlay and Android Auto will be removed from electric vehicles, they will remain available in gas-powered cars.

Final Thoughts

Through this Apple SWOT Analysis report, one can learn the exclusive details of Apple. This SWOT report is ideal for case studies. This report closely examines Apple's strengths, weaknesses, opportunities, and threats.

Tell us what you think? Did you find this article interesting? Share your thoughts and experiences in the comments section below.

# data[].attributes.attachment_link.title
Apple SWOT 2023 | SWOT Analysis of Apple

# data[].attributes.attachment_link.description
By S.K. Gupta | Last updated: April 30, 2023 [wp-svg-icons icon="office" wrap="i"] Company: Apple Inc.[wp-svg-icons icon="user-4" wrap="i"] CEO: Tim Cook[wp-svg-icons icon="calendar

# data[].attributes.attachment_link.title
Samsung | Overview, Mission, Vision, Values, Principles

# data[].attributes.attachment_link.description
Learn everything about Samsung including overview, mission, vision, values, principles, roles, salaries, vesting schedule, interview process, interview questions, interview experience, benefits. This page will help you get an overview along with other basic information about Samsung

# data[].attributes.attachment_link.readable_text
IANS
The A-series is Samsung's largest selling portfolio of smartphones, which ranges from Rs 7000 to Rs 40,000.

Samsung will focus more on 5G smartphones in 2023, increasing the share of revenues from 5G smartphones from 61% in 2022 to 75%, as it looks to consolidate its market leadership in revenue terms this year, a company executive told ET.

The company plans to introduce 1.6 times more 5G smartphones than what it had last year.

"It will be a 5G-first approach for Samsung this year. We are starting (our launches) much ahead of time," said Raju Pullan, senior vice president, Samsung India.

Samsung is launching two new 5G models under its A-series banner Friday, earlier than it usually does every year.

The A-series is Samsung's largest selling portfolio of smartphones, which ranges from Rs 7000 to Rs 40,000.

"We see a stronger demand for 5G today in the market and our strategy is going to be to ensure that we democratise 5G in the market," Pullan said.

"That will happen through new, affordable product launches this year, backed by strong affordability programs," he added.

Pullan said the installment schemes for the 5G smartphones will be as close as that of 4G smartphones in a similar price segment, which ranges at around Rs 1,400 per month.

Typically, EMI for a 5G phone is much higher than 4G phones in the market.

Pullan said Samsung registered a 24% growth in revenue terms in 2022, where the industry grew in single digits, adding that the company intends to grow at similar double-digit rates in 2023.

Samsung became the market leader in shipment terms in Q4 2022 for the first time since Q3 2017, cornering 21% market share after shipping 6.7 million units, at a time when the overall shipments declined 27% on-year, according to a report by Canalys.

Pullan added that Samsung's average selling prices in 2022 was 16% higher than the industry average, growing 22% on-year. He attributed it to the company's presence across all price segments.

Going forward in 2023, Samsung sees the low penetration of 5G smartphones - 15% of 600 million smartphone users - as an opportunity to push its ASPs further up, softened by affordability schemes.

Pullan said while 40% of the industry business happens through consumer finance, for Samsung it is 60%, out of which almost 75-80% is through Samsung Finance Plus, the company's own finance offering.

Even as the company continues to consolidate its leadership in the smartphone market, the company continues to be in a tussle with the government over incentive payouts for the production-linked incentive scheme for smartphones.

Samsung is the only company to have met the incremental sales targets for the first year of the PLI scheme in FY2020-21, and has claimed Rs 900 crore as incentive from the government.

The government, however, said it will only pay Rs 165 crore as incentive, asking Samsung to produce more information and documents to support its claim.

While Pullan did not comment on the matter, a Samsung spokesperson said the company is in discussions with the government, and added that the company is working with various stakeholders to make the PLI program successful.

# data[].attributes.attachment_link.title
'Samsung aims to strengthen top position in 2023 with 5G-first approach, affordability plans'

# data[].attributes.attachment_link.description
"It will be a 5G-first approach for Samsung this year. We are starting (our launches) much ahead of time," said Raju Pullan, senior vice president, Samsung India. Samsung is launching two new 5G models under its A-series banner Friday, earlier than it usually does every year.

# data[].attributes.attachment_link.readable_text
Louis Vuitton Malletier is a French luxury fashion house, also known as Louis Vuitton, established in 1854. The majority of the brand's goods, including ready-to-wear, shoes, perfumes, watches, jewellery, accessories, sunglasses, and books, bear the LV monogram. It is one of the top international fashion houses. It offers its goods through upscale department stores, and through independent shops. It also offers goods online.

Gucci is a high-end, luxurious fashion brand having its headquarters in Florence. Handbags, ready-to-wear, shoes, accessories, and home décor are among its product categories. It also licences its name and trademark to Coty, Inc. for fragrance and cosmetics under the Gucci Beauty banner.

Guccio Gucci founded Gucci in Florence, in 1921. Under the leadership of Aldo Gucci (Guccio's son), Gucci became a household name and symbolized the Italian Dolce Vita.

Thomas Burberry founded the Burberry Group plc, a British luxury fashion house with its headquarters in London, England, in 1856. Currently, it creates and sells ready-to-wear items like footwear, leather accessories, and trench coats-for which it is well known.

Commonly referred to as Dior (stylized DIOR), Christian Dior SE is a French international luxury fashion house that is controlled and directed by French businessman Bernard Arnault, who also serves as the CEO of LVMH. Dior has 59.01% of the voting rights and 42.36% of the shares in LVMH.

Christian Dior, a French fashion designer, established the business in 1946. Only footwear and apparel sold under this brand are exclusive to Dior retail locations. The Christian Dior Couture division manages haute couture. Since 2023, Delphine Arnault is the CEO of Christian Dior Couture.

Marketing Strategy of Chanel

The marketing strategy of Chanel is a set of actions or tactics that a company uses to promote itself in the market. The marketing strategy of Chanel depends on the 4Ps which are Price, Product, Promotion, and Place.

Product Strategy of Chanel

The product strategy in the marketing strategy of Chanel is as follows:

Chanel targets affluent consumers. As a high-end luxury premium category brand, Chanel provides a variety of clothing items. Although most of Chanel's goods are marketed towards women, the company also offers a line of cologne and scents for males. The following are the product categories in its marketing mix:

- Fashion: Ready-to-wear clothing, handbags, and haute couture

- Jewellery: Jewellery and watches

- Fragrance: colognes and perfumes

- Other: Sunglasses, Skincare, and Makeup

Source: logomyway.com

Chanel's goods enjoy widespread recognition among affluent consumers, including well-known Hollywood stars and others.

Because any minor flaw could seriously harm the reputation of the high-end luxury brand, Chanel places a premium on product quality. Many people with extensive experience in various fields produce the goods.

Chanel avoids mass production and instead creates limited editions of its goods, particularly in the fashion apparel and fine jewellery markets. The business is renowned for its straightforward, chic items manufactured from pricey and precious raw materials. Black and Beige are the most likely used pastel colours in its clothing range. The Chanel suit, No. 5 de Chanel perfume, and the little black dress are a few of its notable goods. The business has vowed to refrain from producing anything made of fur or skin in order to protect the environment.

Price/Pricing Strategy of Chanel

The price plan used in the marketing strategy of Chanel is as follows:

Since the opening of the first Chanel store, the company has catered to the fashion requirements of upper-class aristocrats who value indulgence and satisfying the thirst for finer goods.

The same specialised and wealthy customer base continues to be its target market. Chanel uses an extortionate pricing strategy for its marketing mix as a result, yet most of the time the prices are justifiable because-

Chanel items are made from unique and excellent raw materials.

The finished goods exhibit style and elegance and are of the highest quality.

The target market is affluent and so willing to pay

Given how highly coveted the Chanel brand is, even upper-middle-class people will spend money to buy a Chanel item since it will elevate their social standing.

Different pricing techniques are used by Chanel's various product categories; for instance, Haute Couture is highly priced in the high-end market.

Place & Distribution Strategy of Chanel

Chanel serves the upper-class high-end market, and its stores are typically found in luxurious areas. Given that the majority of potential customers travel there, it also has storefronts at airports. The boutiques are also found in lobbies of five-star luxury hotels. The stores are found in popular cities like New York, Amsterdam, Sydney, Cannes, Miami, Geneva, Tokyo, Los Angeles, Paris, Dubai, London and many more.

There are around 300 Chanel stores around the globe, with a distribution of 120 in North America, 90 in Asia, and 70 in Europe. There are counters for its skincare and fragrance products throughout upscale luxury malls. Chanel products are also available on its and other online source.

Promotion & Advertising Strategy of Chanel

The following describes the promotional and advertising approach in the marketing strategy of Chanel:

Chanel runs advertisements for its items in upscale fashion publications like Marie Claire, Harper's Bazaar, Vogue, Elle, etc. In addition to using elegant store designs and inventive mannequin usage to entice clients into their boutiques, Chanel also uses point-of-sale marketing. It also hires Hollywood actresses and supermodels to model for their brand, who in turn gain from Chanel's brand value, resulting in a brand synergy between them.

A lot of attention is drawn to Chanel when popular celebrities carry its accessories or wear its Haute Couture on the red carpets of award shows and film festivals. This attracts the attention of fashion magazine journalists and critics, who then mention the company and its products in publications like magazines, blog posts, newspapers, and television programmes. The company employs video material to market its product line and has an effective social media and digital marketing strategy.

Marketing Campaigns of Chanel

Along with the promotion of products in various fashion publications, Chanel is leading with millions of followers across all its social media outlets. The brand's product-focused films and images have an elite theme. The interaction they get is mostly a result of their content approach.

It has 2.27 million subscribers on YouTube, where it connects with clients primarily. According to the brand's history, the main narrative that is emphasised across all of its marketing is a young woman who has gained her freedom.

Along with videos of its Shows, Chanel's content focuses on the tales rather than aggressively promoting its products, this helps them to establish trust. Chanel likely has the most interesting material with creative video clips starring people like Pharrell Williams and Keira Knightley.

One of its projects is ' Inside Chanel,' which explores Coco Chanel's life and times, covering everything from her early years to the colours she favoured to her musical influences.

Another fantastic example is the short film " The Tale of a Fairy," which is a tale about three wealthy but sad sisters told during a family gathering. It features the best Chanel outfits, of course, and is set against the lovely setting of a mansion in the south of France.

As another marketing strategy of Chanel, it recently unveiled a free virtual lipscanner app in addition to its cosmetics in department stores preferred by youthful consumers. One can use the app to select a colour from your surroundings, find a match in the catalogue, and virtually try it on.

# data[].attributes.attachment_link.title
Iconic Marketing Strategy of Chanel:Comprehensive Analysis

# data[].attributes.attachment_link.description
In this blog, we will learn about the marketing strategy of Chanel including its marketing mix, competitors analysis, etc.

# data[].attributes.body
https://services.chanel.com/i18n/en_US/pdf/Report_to_Society.pdf

# data[].attributes.attachment_link.title
Environmentally Conscious Activites | Environment | Samsung US

# data[].attributes.attachment_link.description
Samsung devices are recognized around the world as environmentally conscious. Discover how we consider the environment at every part of the process.

# data[].attributes.attachment_link.readable_text
Coco Chanel started in 1910 what is now known as one of the most luxurious brands with the maxim that "luxury must be comfortable, otherwise it's not luxury". She opened her first shop in Paris selling hats. She later added several stores and expanded her products to clothes and perfumes. Her first perfume, Chanel No. 5, became the world's best-selling perfume. Chanel is famous for its timeless designs, trademark suits, and little black dresses (Biography, 2014). Today, Chanel is a powerhouse fashion brand, with 310 boutiques worldwide, over 20,000 employees, high-profile clients, and a variety of products including clothes, eyewear, fragrance, beauty, jewelry, and watch accessories (Apperly, 2021). Chanel's FY 2020 revenue is $10.1 billion, an 18 percent decrease from the previous year. The operating profit is $2.05 billion, down 41.4 percent compared to 2019. The highest revenue comes from the Asia Pacific with $5.25 billion, then Europe with $2.88 billion, and the Americas with $1.96 billion (GCI Magazine, 2021).

Growing audience base.

Luxe Digital published a list of the top luxury brands online ordered by popularity. Chanel took the second spot after Gucci. It is the luxury brand with the highest number of social media followers with a total of 81.4 million across Instagram, YouTube, Facebook, and Twitter (Beauloye, 2021).

Pandemic hits.

In 2020, when the Covid-19 pandemic started, Chanel had to adapt to the situation by stopping all factory production and closing all stores worldwide. This, and considering they don't deal with e-commerce, resulted in low sales volume, recording a 98% loss in just one week. Chanel is optimistic that in 2022 when borders are open again and tourists are able to travel again, they can recover (Bottoni, 2021). They also had to change some strategies to digital. Beauty, sunglasses, and fragrances are sold well through digital platforms. However, they struggled at first when selling fashion as they were used to showcasing it in person.

Online conversation.

Even before the pandemic, e-commerce has already been taking over the traditional shopping of consumers. The new normal, post-pandemic suggests that most consumers would want to shop online due to safety and convenience. Chanel should strengthen their online presence and tap affluent consumers and influencers to advertise its products. The digital transformation is accelerating and relevancy is the new legacy (Beauloye, 2021).

Counterfeits.

Being a popular but expensive brand, a lot of consumers resort to selling or buying counterfeits or imitations. To show how much they take this concern seriously, Chanel dedicates considerable financial and human resources to monitor especially those selling on social network websites and e-commerce marketplace. In 2018, Chanel files a lawsuit against RealReal, an online consignment store for luxury products, after they have uncovered at least seven counterfeit Chanel bags listed on their website (Easterling, 2021).

Intense competition.

The globalization of the entertainment industry through television and social networks changed the consumer preference toward luxury goods. The luxury brands take the necessary steps such as mergers and acquisitions, store expansions, new products launches, and adopting other strategic options to remain competitive (Business Wire, 2020). The top competitors of Chanel are Gucci, Louis Vuitton, Hermès, Dior, and Rolex.

Chanel is a classic brand adapting to the modern world. Chanel's wide variety of timeless designs providing luxury and comfort makes it one of the most popular brands in the luxury brands market. Although its simplicity can be easily imitated, one can tell the difference from its overall look and material. As with any other brand, Chanel has also been impacted by the global pandemic. They are more accustomed to boutiques, fashion shows, and showrooms that when travel restrictions and physical distancing were implemented, they struggled and experienced financial loss. But as always, Chanel transcends time. They are adapting to the digital initiatives well. They are preparing for what might come in the coming years, especially in the hyper-competitive market of luxury brands. It looks like Chanel has no plans to take a step back as the leading luxury brand.

Bottoni, C. and Roncato, S. (2021). Chanel's Challenge. [online]. MF Fashion.

# data[].attributes.attachment_link.title
SWOT Analysis of Chanel: Strengths & Weaknesses 2021 | Swot Analysis Template

# data[].attributes.attachment_link.title
Chanel’s Social Media Strategy: Fashioning Engagement Via Online Platforms

# data[].attributes.attachment_link.description
Discover the secrets to Chanel’s captivating social media strategy. From authentic engagement to luxury storytelling, unlock the art of brand allure.

# data[].attributes.attachment_link.readable_text
It's well known that out-of-home (OOH) advertising is an increasingly effective tool for building brand awareness, with this backed up by the fact that up to 71% of customers regularly absorb the messages posted on roadside billboards.

However, it's thought that bus shelter advertising is even more accessible, with content of this type reaching as much as 92% of the population every single week.

But what are the main advantages of bus shelter advertising, and is it really right for your business? We'll explore the answers to these questions in the article below.

What is Bus Shelter Advertising?

Bus shelter advertising is a relatively self-explanatory concept. Also referred to as transit shelter ads, this describes promotional and marketing content that's published on bus stops and stations nationwide, with a view to targeting commuters as they go about their daily business.

Typically, the most coveted bus shelters and spaces exist in busy and bustling high streets, particularly those in central locations that benefit from high levels of traffic.

The frequency of bus stops in bustling city locations continues to underpin the viability of bus shelter advertising, which enables brands to directly target and communicate to their ideal audience along heavily commuted roadways.

What Types of Bus Shelter Advertising are Available?

Typically, suppliers segregate bus shelter advertising into two distinct categories; namely classic and digital.

We'll explore these categories in a little more detail below, while asking what separates one from the other.

Classic 6 and 16-Sheet Posters

Classic or traditional bus shelter ads utilise affordable materials such as paper, while differently sized billboards are commonly used to advertise brands at individual bus shelters and stations.

For example, compact, 6-sheet ads are often used at individual bus shelters, with these ads typically measuring 1800mm x 1200mm (or 1.8m x 1.2m).

According to a study from 2014, this poster size actively doubles brand recall, while simultaneously boosting purchase intent by as much as 47%. So, it packs a genuine punch from a brand perspective, while bus stop iterations can arguably help businesses to reach a more targeted audience effectively (we'll touch more on this later in the piece).

Similarly, you may see 16-sheet traditional ads inside larger bus and train stations, with these entities boasting considerably bigger dimensions (3048mm x 2032mm).

This type of ad will typically be elevated above the floor, while it's most likely to be used in high-traffic locations in major city centres such as London, Birmingham, Manchester and Leeds.

There are thousands of classic bus shelter ad panels in use across the length and breadth of the UK, and you'll find that, as with other forms of paper outdoor advertising, it's typically more cost effective to book these ads for a booking of two weeks or longer.

Digital Bus Shelter Ads

Interestingly, there are far fewer digital bus shelter ads available in the UK, although the exponential growth of the underlying technology and the rising popularity of the media is helping to gradually correct this imbalance over time.

In general terms, digital bus shelter ads may be more expensive than classic alternatives, which is true of digital out-of-home (DOOH) media channels as a whole.

These displays are also referred to as 'interactive' ads, as they're equipped with contemporary technologies that allow for far greater levels of engagement between customers and brands.

For example, digital posters may feature motion detection, which can trigger a specific sound or animation when potential consumers pass by.

In 2015, an interactive bus shelter ad was erected in Ayr's town centre (Sandgate), with this using motion sensors to trigger the sound of a man coughing when people passed by or came to a standstill at the stop.

This is followed by the voice of a woman urging people to contact their GP if they've had an unexplained cough for three weeks or more. Similarly, they were compelled to encourage others to visit their doctor if they've had similar symptoms, as part of a campaign to build lung cancer awareness and boost early detection rates.

Digital ads can also feature touch screen and facial recognition technologies, allowing for various types of real-time interaction at times when customers may be more inclined to engage with brands.

Of course, it's these cutting-edge technologies that contribute to the additional cost of digital bus shelters and DOOH as a whole, but in theory this can be compensated by increased engagement levels and a higher ROI on your total marketing spend.

What are the Potential Benefits of Bus Shelter Ads?

We touched earlier on the potential advantages of using 6-sheet posters as part of your marketing campaign, but this is just one of numerous benefits available to brands when they engage in bus shelter advertising.

We've outlined some of the other advantages below, while asking why they're so important from the perspective of advertisers.

You Can Reach a Large Number of People

We've already discussed the fact that bus shelter ads can reach as much as 92% of the UK population each and every week, and this is undoubtedly one of the main selling points for this type of outdoor advertising.

To put this into further context, it's thought that up to 6.5 million bus commuters are served every day in London alone, with this highlighting a huge target audience for businesses to communicate with.

Of course, reaching this volume of customers means little unless you're able to engage them effectively, which is one of the reasons why tech-led digital displays have become so popular in recent times.

Even on a fundamental level, however, all bus shelter ads can work by targeting key demographics at specific times of the day, which is highly beneficial when promoting products or services amongst commuters.

For example, those who commute to and from work by public transport every day (particularly in large city centres such as London) are most likely to be young professionals. Members of this demographic will travel to and from work at specific times of the day (depending on the primary employers in any given location), creating a detailed insight into a core target market and its typical behaviour.

In this instance, a local fast-food outlet could look to create content aimed at promoting their menu to commuters as they make their way home from work.

This way, they're adopting a targeted approach that seeks to reach customers at a time when they're most likely to engage with the brand (and the core product that they're attempting to sell). This can result in increased sales and conversion rates over time, all through a relatively simple marketing premise.

Of course, digital bus shelter ads may be even more impactful in this instance, as their content is controlled remotely by a CMS and they're able to display changeable messages at different times of the day.

You Can Reach Out to Customers in Your Target Geographic Area

Bus shelter ads (both classic and digital) are particularly beneficial to small and medium-sized businesses, and there's a very simple reason for this.

More specifically, SMEs or start-up ventures typically serve a regional community before they begin to scale, which means that they tend to draw customers from a restricted, local catchment area.

Given this and the high levels of exposure provided by bus shelters within most regions of the UK, this type of ad channel enables businesses to achieve large numbers of targeted and tangible leads over the course of a particular campaign.

This can lead to increased sales conversion rates over time, while ensuring that you achieve the best possible return on your total marketing spend.

The reach of bus shelter ads also provides new businesses with an immense opportunity to build brand awareness within the local area, which can provide a solid foundation for future campaigns that may be focused on a particular product, service or promotion.

To fully capitalise on this, you may also want to consider investing in moving or mobile billboards. This term refers to billboard ad that's placed on the side of a bus or similar vehicle, in order to mobilise your marketing efforts and maximise the reach of a specific message.

This, when combined with classic or digital bus shelter ads, can quickly build brand awareness within even large catchment areas without requiring you to compromise on your key demographic reach.

You Can Create Visually Appealing and Eye-Catching Ads

Earlier in the piece, we talked about how digital bus shelter ads can use motion sensors and similar technologies to develop effective and genuinely creative ads.

This translates into the creation of ads that are memorable and eye-catching, while it also lends itself to the development of content that stimulates multiple senses simultaneously.

The latter point is particularly telling, with one particular study showing that sensory marketing techniques increased sales volumes by 10% overall. This represents a tangible benefit for businesses to keep in mind, particularly from the perspective of bottom-line profits.

However, even classic bus shelter ads can be visually appealing and engaging, as they essentially provide a blank canvas on which you can deploy high quality imagery and striking colour contrasts to catch the eye of commuters.

Remember, commuters often look for content to engage with during their daily travels, which means that bus shelter ads offer an immersive and non-intrusive medium through which to communicate with customers.

This fact, combined with the use of striking and eye-catching visual designs, can really optimise the impact of your bus shelter ads in the minds of target consumers.

Bus Shelter Ads vs. Billboards - What's the Difference?

The lines between bus shelter ads and classic billboards are blurred to say the least, as they all belong to the same family of OOH media - where 6 and 16-sheet bus shelter ads sit on the smaller end of the spectrum, 48 and 96-sheet billboards sit on the larger, more striking side.

Of course, smaller bus shelter ads afford you less marketing real estate to work with, with more compact displays demanding concise text and the careful selection of images. You'll need to select the right type and size of font for 6 and 16-sheet posters, and creating striking and eligible ads can be a difficult balance to achieve.

Conversely, larger billboards generate much more space for your imagery and primary marketing messaging, along with any contact details that you'd like to include. The nature of the larger format leaves a significant impact, and allows for you to create bold, eye-catching ads that clearly communicate your message to a bigger audience.

48 and 96-sheet billboards tend to be elevated off the ground, and are widely used to target consumers at busy roadside locations. So, you may use them as part of the same, integrated campaign when promoting your brand, depending on your budget and the precise audiences that you intend to target.

The Last Word - Are Bus Stop Ads Right for You?

Ultimately, bus shelter ads are a compact and affordable marketing option, which are ideal for SMEs who want to build awareness amongst a large local audience.

It's also great for brands that want to target commuters and young professionals in particularly busy central locations, which typically see a large number of people use public transport on a daily basis.

However, much depends on the precise audience that you want to target, as some demographics are less likely to use buses than others. And with the number of buses in rural communities having been reduced slightly in recent years, larger, roadside billboards may offer more value in many locations.

You'll need to understand your target market in detail prior to investing in bus shelter advertising, while also ensuring that public transport usage is prominent in specific areas. And in areas where bus shelter advertising may not reach your target audience, traditional roadside billboards will always be a reliable choice.

# data[].attributes.attachment_link.title
Bus Shelter Advertising: Is It Right For Your Business? - 75Media

# data[].attributes.attachment_link.description
What is bus shelter advertising, what formats are available, and are bus stop ads right for your business? Outdoor advertising specialists, 75Media explain.

# data[].attributes.attachment_link.title
100 Best Apple Blogs and Websites To Follow in 2023

# data[].attributes.attachment_link.description
Top 100 Apple blogs 100 Best Apple Blogs and Websites Total Views 34K⋅ Nov 16, 2023⋅Contents Follow Top 100 Apple Blogs from one place on Feedspot Reader The best Apple blogs from thousands of blogs on the web and ranked by traffic, social media followers & freshness.

# data[].attributes.headline
Types of emails a brand may send to customers 

# data[].attributes.subject
Types of emails a brand may send to customers 

# data[].attributes.body
Welcome Emails: Sent to new subscribers or customers to introduce them to the brand, provide a warm welcome, and set expectations.

Promotional Emails: These include sales, discounts, special offers, or promotions aimed at encouraging customers to make a purchase.

Newsletter Emails: Regular updates containing curated content, industry news, company updates, or valuable information to keep customers engaged.

Abandoned Cart Emails: Sent when a customer adds items to their cart but doesn't complete the purchase, often including a reminder or incentive to encourage completion.

Survey or Feedback Emails: Requesting feedback, reviews, or participation in surveys to gather customer opinions and improve services/products.

Educational/Informational Emails: Providing helpful tips, guides, tutorials, or educational content related to the products/services offered.

Event or Webinar Invitations: Informing customers about upcoming events, webinars, or workshops hosted by the brand.

Birthday or Anniversary Emails: Personalized messages or offers sent on a customer's birthday or anniversary to make them feel special.

Referral or Loyalty Program Emails: Encouraging customers to refer friends or rewarding loyal customers with exclusive perks, points, or discounts.

Cross-Selling/Upselling Emails: Suggesting related or upgraded products/services based on the customer's previous purchases or interests.

# data[].attributes.body
1. Brands collaborate so they can do things such as
- Share resources, information, exposure (marekt share)
- Challenge the ideas of fashion through relying on each other
- Express their view

2. Types of fashion collaborations can be

Two (or more) luxury brands.

Luxury brand + celebrity/ies.

Luxury brand + surprise collaborator.

Collaborations with artists and photographers

3. A collaboration can say many things about a brand such as:

Which market segment they're trying to target

Which other brands they resonate values with

4. How a consumer relates to a brand collaboration:
If they are familiar with one or both of the brands then theyll be able to recognise both and be more incluned to purchase because they are

# data[].attributes.body
6 Types of content:

Blogs

Podcasts

Social media posts

User generated

Email newsletters

Interactive content

4 benefits of content marketing:

Builds loyalty through customer interaction

Drives organic traffic

Relationships with audience may lead to conversions

Cost effective

3 Strategies that help make good content:

Understanding your audiences interests

Setting clear goals

Maintaining consistency

3 ways content success can be measured:

Conversion rates

Social media engagement

Website traffic

# data[].attributes.body
Email marketing continues to be a powerful tool in today's digital landscape, excelling at engaging audiences, fostering connections, and driving business growth. Its strength lies in its ability to communicate directly and personally with recipients, tailoring content to suit individual preferences and behaviors. This personalized approach creates meaningful interactions, ultimately boosting engagement and loyalty among customers.

One of the standout advantages of email marketing is its cost-effectiveness. Unlike traditional marketing methods, sending emails incurs minimal expenses, making it an affordable option for businesses of all sizes. Despite its budget-friendly nature, email marketing often delivers impressive returns on investment when executed thoughtfully and strategically.

The beauty of email marketing also lies in its measurable nature. Marketers can track vital metrics like open rates, click-through rates, and conversions, allowing them to evaluate campaign performance and make informed decisions to optimize future strategies.

Moreover, the segmentation and targeting capabilities of email marketing enable businesses to divide their audience into specific segments, ensuring that messages resonate more effectively with different groups. This targeted approach significantly increases relevance and engagement, leading to better results.

However, amidst its effectiveness, legal compliance is essential in email marketing. Meeting legal requirements involves obtaining explicit consent from recipients before sending commercial emails, clearly identifying the sender, providing an easy opt-out mechanism, including a physical address in emails, and adhering to anti-spam laws.

Central to legal compliance is the concept of permission-based marketing, wherein recipients willingly opt-in to receive communications. This could be through a simple opt-in checkbox or a confirmed opt-in process, ensuring that subscribers genuinely want to receive emails. Additionally, all emails must accurately identify the sender or the company behind the communication and include a valid physical postal address.

Not adhering to these legal requirements can have serious consequences, including penalties, reputational damage, and a loss of trust from customers. Therefore, businesses must prioritize legal compliance alongside creating engaging, targeted, and personalized content to ensure the long-term effectiveness and success of their email marketing endeavors.

# data[].attributes.body
Palm angels x Moncler Jacket
1.  The collaboration was the mocler maya 70 Jacket
The story behind it was to celebrate moncler's 70th anniversary

2. Over 100 sales on Stock X Which would indicate a sales revenue of $400,000+ on that sellingn platform alone

Jordan 1 x Dior
1.  Made in Italy and edge-painted by hand, the cult silhouette pays tribute to Dior's excellence and savoir-faire in leather goods while drawing inspiration from the Jumpman's rich heritage.

2. There are only 8500 pairs in existence – and this number pays homage to the year the original Jordan 1 was released in 1985

Gucci x north face
1. The North Face x Gucci collection was predominantly inspired by the 1970s, which is when The North Face was a successful outdoor retailer based in Berkeley, California, as opposed to the global brand it is today.

2.