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Assist in the management, execution and optimization of digital marketing channels (Paid Social, Paid Search, Display).

Manage and track daily performance of ads in-platform, including creative and feed management.

Traffic the accuracy of campaign creative, linking, data.

Project coordination & collaboration with key cross-functional partners to develop campaigns and support business strategies on multiple digital properties.

Execute and evaluate reporting, with thoughtful analysis and recommendations.

Generate and maintain content planners, calendars, and tracking documents; updating as campaign elements shift and new information becomes available.

Participate in vendor partnerships, ensuring all timelines are met and content is delivered as planned.

Stay current on digital marketing best practices and industry standards; continuously recommend new approaches, ideas, and technologies to deliver on KPIs.

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Skims marketing coordinator key skills required:

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Skims marketing coordinator key skills required:

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1-2 years of advertising experience, agency or Direct-to-Consumer brand preferred

Experience working with Digital Marketing ad platforms

Experience tracking project management tools

Ability to create and QA reports, tables, and charts

Understanding of marketing funnel, tactics, KPIs

Excellent communication with a Client Service orientation

Experience working with cross-functional teams

Self-starter with a strong ability to multitask, detail oriented, can work independently, follow instructions, work on deadline

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A wealth of resources, from research insights, future opportunities and connections to potential employers

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Curated workshops and network events, led by industry experts covering a wide range of topics

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Skims - Acquisition Marketing Coordinator

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Skims - Acquisition Marketing Coordinator

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We are looking for an Acquisition Marketing Coordinator to join us in developing and executing marketing strategies to acquire new customers and grow the business.

The ideal candidate will have experience assisting on marketing campaigns across a variety of paid media channels, as well as a strong understanding of marketing principles and data-driven decision making.

In this role, you will collaborate with teams across the business including the influencer marketing, creative (design & copy), site-merchandising, and brand marketing teams to ensure that campaigns are properly executed and align with business objectives.

Attention to detail, eagerness to learn, and analytical thinking with a strong sense of project ownership are all keys to success. Candidates should have a desire to grow their career in the digital marketing landscape within the fashion vertical.

· 100% Company Paid Healthcare (medical, dental, vision)

· Kind Body Fertility Benefits

· 401(k) savings plan with up to 4% match

SKIMS is committed to continuously creating an inclusive environment for all employees and candidates, reflective of the rich diversity of the communities we serve. Equitable workplaces foster innovation and excellence, and in our commitment to culture of belonging qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.

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SKIMS - Acquisition Marketing Coordinator

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THE ROLE We are looking for an Acquisition Marketing Coordinator to join us in developing and executing marketing strategies to acquire new customers and grow the business. The ideal candidate will have experience assisting on marketing campaigns across a variety of paid media channels, as well as a strong understanding of marketing principles and data-driven decision making.

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Sisters and Seekers - Senior PR & Communications Executive

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Sisters and Seekers - Senior PR & Communications Executive

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Job Introduction

Are you looking for a new challenge that gives you the chance to use your knowledge of the Brand Marketing to take Marketing to the next level? Looking for a company that wants to help further your career, as well as provide you with an exciting, inspiring and fun place to work?

If the answer to all of these questions is 'yes' then you're just the kind of person we're looking for!

A bit about the role

As Brand Marketing Manager you will manage the development and implementation of the Selfridges brand marketing activity through a customer lens, to amplify our core brand messaging and deliver against the business's objectives to grow awareness, engagement, intent, new and repeat customers and revenue.
As Brand Marketing Manager you will:

Develop the Selfridges brand marketing strategy, ensuring key stakeholders across Customer Marketing, Insight, Stores, Digital, International, Communications, Creative and Buying teams understand the plans and objectives

Manage the planning and execution of key brand and store marketing campaigns targeting new customer acquisition, increased frequency of visit and purchase during key calendar moments - such as SALE events, CCE, Valentine's Day, Mother's Day, setting clear budgets, objectives, targets and measures of success

Manage the budget accordingly to ensure an always on Selfridges brand presence across our communications mix, working with Finance partners to ensure budget is maximised and efficient. Provide regular forecasting and reforecasting as needed

Partner closely with the relevant Customer Marketing, CRM, Communications, PR, Social, Retail, Digital and Creative teams to plan, integrate and align delivery of brand, store and service marketing activity in line with company calendar

Update the wider business on performance of brand marketing campaigns and activations, informing Retail, Digital, Creative and Editorial teams of best practice, key wins and lessons learned.

Work with Creative and Communications teams to ensure the content reinforces the Selfridges brand messaging, to build brand equity, drawing on our core values and positioning Selfridges as a unique, world class destination that stands for a sustainable future and is inclusive for all.

Amplify the Selfridges voice to grow awareness and expand reach to new target audiences and customers

Partner with the CRM and Insight teams to develop better customer insight and customer KPI measurement/tracking activity for customer segments to ensure the best targeting is selected for each campaign

With agency partners, develop and share optimised channel and media plans

Manage the amplification of the Selfridges sustainability voice, ensuring this is consistent in the always on branding

Monitor the marketplace, competitor marketing activity and keep the wider business informed of key competitor marketing innovations, industry initiatives and key developments in the marketing and media landscape.

A bit about you

A breadth of experience in brand and digital marketing, ideally gained from a large multi-channel retail business in the premium/luxury sector

Strong knowledge of media landscape for premium customer segments

Experienced in working across broad cross-functional stakeholder groups to turn strategy into actionable marketing plans.

Strong in execution and delivery orientation - able to plan, manage and adapt multiple projects at the same time.

Expert in the full marketing mix - able to plan and execute campaigns across both traditional and digital media, using an integrated combination of paid search, affiliate and influencer channels, digital display media, relevant local social media, events and animations etc.

Experienced in measuring delivery of marketing plans against customer KPIs.

Excellent in numeracy and analytical skills and ability to synthesize large amounts of data and information into concise recommendations and action for the company.

Collaborative, open and transparent - able to navigate the organisation and to be comfortable with ambiguity.

A bit about us
Our Creative Spirit
We are more than a shop. We are a social space where culture and commerce collide to release an energy that we call the Selfridges spirit. We are here to make our world brighter, and everyone is welcome.
Our Awards Cabinet
We're not ones to brag, but since you asked...Selfridges has won the award for The World's Best Department Store an unprecedented four times at the IGDS awards, with an additional award for the Best Sustainability Campaign.
Our Future
Since 1909 we have been at the forefront of retail and today our stores in London, Manchester and Birmingham - alongside selfridges.com and the Selfridges App - continue to redefine the way we shop and socialise. As a Selfridges team member, you will learn what it takes to consistently drive innovation, success and amazing customer experiences.
Everyone is welcome
We are committed to a diverse and inclusive working culture, and we see this as key to our success and our working culture. Here at Selfridges, everyone is welcome - irrespective of race, gender, ethnicity, sexuality, age or disability, we stand by equal opportunities for all. We are diverse, we are inclusive, we are Selfridges.
The Fun Stuff
There are lots of reasons to be excited about joining Team Selfridges - from our fantastic team member communities to volunteer days and behind-the-scenes Selfridges experiences throughout the year.

Other benefits and rewards include:

Generous bonus and/or commission scheme

Discounted gym memberships

Pension contributions

Annual travel pass and cycle to work schemes

A volunteer day for all team members

Access to a wide range of training programmes to help your career development

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Are you looking for a new challenge that gives you the chance to use your knowledge of the Brand Marketing to take Marketing to the next level? Looking for a company that wants to help further your career, as well as provide you with an exciting, inspiring and fun place to work?

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Sisters and Seekers senior Pr and communications executive key skills required:

# data[].attributes.subject
Sisters and Seekers senior Pr and communications executive key skills required:

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At least 2 years experience in the industry, within a PR or Comms role

A solid understanding of media and stylist outreach

Creative eye and up to date with recent trends

Excellent project management and organisational skills

An open mind and driven by results

Confidence to present and discuss ideas to a group or team and finds feedback constructive to develop ideas further

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Selfridges brand marketing manager key skills required:

# data[].attributes.subject
Selfridges brand marketing manager key skills required:

# data[].attributes.body
Experience in brand and digital marketing, ideally gained from a multi-channel retail business in the premium/luxury sector

Strong knowledge of media landscape for premium customer segmentation

Strong in execution and delivery orientation – able to plan, manage and adapt multiple projects at the same time

Expert in the full marketing mix – able to plan and execute campaigns across both traditional and digital media, using a combination of paid search, affiliate and influencer channels, digital display, relevant social media, events and animations

Excellent in numeracy and analytical skills and able to synthesise large amounts of data and information into concise recommendations and action for the company

Collaborative, open and transparent

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Sisters and Seekers key responsibilities of role:

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Sisters and Seekers key responsibilities of role:

# data[].attributes.body
Develop and maintain relationships with key journalists and media outlets

Write press release, product pieces and media alerts

Fulfil stylist outreach for increased celebrity coverage

Act as a spokesperson for the organisation

Present monthly and quarterly reports evaluating progress against set key objectives

Assist with developing PR strategies for seasonal launches and key brand activations

Provide PR ideas for each new product or campaign launch, with realistic planning skills from development through to delivery

Networking out of the setting of the office

Organising giveaways and competitions to increase brand awareness and engagement

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Building a Business & Social Media Empire with Ben Gallagher, Co-founder and Head of Social Media at Luxe Collective - Pretty Little Marketer

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Selfridges key responsibilities of role:

# data[].attributes.subject
Selfridges key responsibilities of role:

# data[].attributes.body
Develop the Selfridges brand marketing strategy, ensuring key stakeholders understand the plans and objectives

Manage the planning and execution of key brand and store marketing campaigns targeting new customer acquisition, increased frequency of visit and purchase during key calendar moments – SALE events, Valentine’s Day, setting clear budgets, objectives, targets and measures of success

Manage the budget accordingly - Provide regular forecasting and reforecasting as needed

Update the wider business on performance of brand marketing campaigns and activations, and lessons learned

Amplify Selfridges voice to grow awareness and expand reach to new target audiences and customers

Customer KPI measurement/tracking activity for customer segments - so best targeting is selected for each campaign

Monitor the marketplace, competitor marketing activity -keep the wider business informed of key competitor marketing innovations and key developments in the marketing and media landscape.

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The author has shared a Podcast. You will need to accept and consent to the use of cookies and similar technologies by our third-party partners (including: YouTube, Instagram or Twitter), in order to view embedded content in this article and others you may visit in future. Accept

Background:

Darnell Strom's professional path has wound its way from politics to Hollywood, a trajectory that started with several globe-trotting years working for former US President Bill Clinton. As partner and head of culture and leadership at entertainment agency UTA today Strom represents totemic cultural figures including Nobel Peace Prize laureate Malala Yousafzai and Edward Enninful, the outgoing editor-in-chief of British Vogue, as well as Gisele Bundchen and Michaela Cole. The breadth of his client roster reflects Strom's thesis that captivating, culturally impactful people can come from anywhere.

"My definition of talent isn't just an actor, a musician and an athlete," he says. "It's also a well-known politician or an incredible activist or a rock star CEO or someone in fashion, an artist ... I want to be able to represent all those people."

This week on The BoF Podcast, BoF founder and editor-in-chief Imran Amed sits down with Strom to discuss what his career has taught him about the power of creativity and cultural convergence - and the opportunities this is creating for top talents.

Key Insights:

It was a conversation with the late fashion designer Virgil Abloh that inspired Strom to think differently about his work as an agent and seek out clients from all types of industries. He recalls Abloh telling him: "You should be representing people like me, people who are multi-hyphenate, people who understand that there are no walls between these worlds of culture."

Strom believes social media has irrevocably democratised the entertainment industry, making it possible for even an aspiring filmmaker from anywhere to create a blockbuster movie or a fashion trend that stems from a single post. "As you look at the marketplace, both in fashion and entertainment and media, everything is moving at such a fast rate. And if you're doing the job the same way you did 10 years ago, you're going to get left behind," he says.

Strom believes the changes we are seeing is just the start of a bigger journey. "I think the future of culture is convergence, which we're seeing now. But I think it's just the beginning of it. I think the next 10 years are going to be fascinating," says Strom.

Additional Resources:

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The BoF Podcast | Why Fashion, Media and Entertainment Are Converging

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Darnell Strom speaks with BoF founder and editor-in-chief Imran Amed about the future of cultural industries and why they are becoming more interconnected than ever before.

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Index report - talks about opportunities in shifting consumer patterns, channel and digital marketing strategies, and manufacturing approaches.

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Podcasts - give you a unique, behind the scenes look at how the fashion industry operates.

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Adanola social media manager key skills required:

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Adanola social media manager key skills required:

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• You live and breathe Social Media – it is a true passion, not a job.

• You have experience leading a high-performing team.

• You have comprehensive experience of Google Analytics and Meta Insights and good analytical and numerical skills.

• You have exceptional creative eye, strong copy writing abilities and outstanding attention to detail.

• You have a can-do, problem-solving mindset. You thrive on driving positive change through collaborative working and optimising processes, to create efficiency and results.

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Strategic lead across all organic social media channels: Instagram, TikTok & YouTube.

Set clear and ambitious, specific KPIs that measure performance and provide insight to optimise future performance.

Work collaboratively with the content team to balance best practice, data lead findings, and creativity to drive strong social metrics from both planned and reactive social content.

Take responsibility for maintaining a unified brand message, image, and tone of voice between social media and all other communication channels.

Stay on the pulse of social industry developments. Identify future opportunities to develop Adanolas social media strategy and create compelling business cases.

Align your reports personal KPIs and development path to that of the team and the business. Set specific but ambitious personal KPIs.

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Skims marketing team - Gives names of workers on the marketing team and their contact information.

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RocketReach - Find email, phone, social media for 450M+ professionals

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SKIMS’s Marketing department is led by Julia Collier (Vice President, Brand Marketing) | View all 14 employees >>>

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The Business of Fashion is pleased to announce BoF VOICES 2023, our annual gathering for big thinkers, returns on November 28 - November 30, to unite the movers, shakers and trailblazers of the global fashion industry with the thought leaders, entrepreneurs and inspiring people who are shaping the wider world.

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Register Now | Vogue Business Fashion Futures

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Register below to attend the Vogue Business Fashion Futures event in London.

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Digital Marketing online course - How to be successful in digital, talks about content creation, working with influencers and engineering virality.

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Digital marketing event - Marketing insights from experts in the industry which gives you an opportunity to listen to insightful talks from them and to do some networking.

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We hosted the first ever Digital Bites event back in 2021 to an audience of 60 marketers in Manchester. Since then, the event has grown in size, with over 100 attendees joining us for the event last March. The Digital Bites community is now 500+ strong and we're proud to be a community of friendly marketers who get together a few times a year to network, share insight and promote the incredible northern marketing scene.

We've been joined by speakers from a range of brands and agencies in the north including ao.com, Northern Trains, Bottle Imagination, Lottie, Absolute, Aira Digital and of course connective3.

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Digital Bites | Digital Marketing Event | connective3 - connective3

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Digital Bites is a free digital marketing event in Manchester and Leeds with tips, hacks and actionable advice run by connective3.

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This will be helpful as one of my areas to improve on is confidence.

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Get Confident on Camera and Speak Like a Leader with Nausheen I. Chen — Pretty Little Marketer

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This will be helpful as a lot of the jobs listed require campaign planning/creation and this course will give me extra information on how to plan an effective brand awareness campaign, including effective brand building strategies, brand awareness campaign checklist, templates, launch planning schedules and examples.

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In this practical course you'll learn how to make your brand stand out from the crowd by using a variety of brand building strategies.

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Workshops, Speaking & Partnerships - Pretty Little Marketer

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Want to work together? From workshops on finding success on social media to speaking events on building engaged online communities and partnerships with some of the UK's biggest brands, I have you covered.

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This will be useful as it will be a room of marketers where they will be discussing marketing trend predictions for 2024, social media trends, changes or new features.

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Join the marketing team at Girls in Marketing as they share their 2024 industry and trend predictions. If you're a marketer who loves to keep track of what's hot and what's not, then this session is for you! It's our final one of 2023 to discuss everything we think will happen next year in the marketing world, plus a live discussion with the community.

Meet the hosts:
Keira Penney - Social Media Manager at Girls in Marketing.
With nearly 3 years of Social Media experience (and a whole lot of screen time!) under her belt, Keira is an expert in all things social media. Using her excellent knowledge of trends and algorithm changes, Keira has successfully taken Girls in Marketing from 90k to 200k LinkedIn followers in just under a year. She has also been nominated Young Apprentice of the Year 2023 by Insider NW Young Professionals Awards.
Beckie Lees - Content Marketing Assistant at Girls in Marketing.
After graduating from university with a degree in film studies, Beckie completed a digital marketing apprenticeship working in a broad role that allowed her to discover her passion for content marketing. At Girls in Marketing, Beckie uses her passion for writing and SEO to create engaging, value led content for the website, blog, and email. Since joining in 2023, her content has driven 4000+ visitors to the Girls in Marketing blog.

Here's what to expect:

Ready to receive marketing predictions from two industry thought-leaders? Here is a breakdown of what the session will cover:

Marketing trend predictions for 2024

The latest end of 2023 updates on social media trends

Recent changes or new features to social media platforms

Any Google or search industry updates

Other topics that have been on everyone's lips

After the session, we'll open up the floor to a live discussion so you can share your favourite trends and what you think next year will have to offer, throw in your own thoughts or ask the team any questions.

Become a member to join this event

Want to join this event? Become a member to join Erifili! We'd love for you to join us and by becoming a member you'll also gain access to all of our other members' events and previous webinar recordings as well as our incredible community of marketers.

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What's Trending in Marketing: Get Ready for 2024

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Join the marketing team at Girls in Marketing as they share their 2024 industry and trend predictions. If you're a marketer who loves to keep track of what's hot and [...]

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People of interest: Personalised guidance and mentorship to support you in navigating into an evolving industry

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Ben Gallagher, the CEO of Luxe Collective says “No one uses social media in a business how we use it and that’s why we’ve disrupted this industry". TikTok that has been core to the brand’s succession, with 1.5m followers and over 70m likes. The brand is really good at marketing their products on social media, especially TikTok.

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Luxe Collective CEO Ben Gallagher on becoming ‘pre-loved luxury disruptors’ with new London pop-up - Internet Retailing

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InternetRetailing chats with founder of online luxury marketplace, Luxe Collective, Ben Gallagher about the launch of its first pop-up store, social media success and competing with the likes of Ebay

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CHIEF EXECUTIVE & CO-FOUNDER, ALO YOGA

Good marketing techniques - works with a ton of social influencers whose audiences are likely to be interested in yoga clothes and takes advantage of user-generated content.

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Danny Harris is the founder and chief executive officer of Alo Yoga, a brand whose wellness-centric approach to athleisure has made it a favourite of the boutique fitness set, celebrities like Taylor Swift, Hailey Bieber and , and, increasingly, the mainstream consumer.

Alo - which stands for air, land and ocean - was founded in 2007 by close friends Harris and Marco DeGeorge, who remain co-owners and co-CEOs. Both had found solace in yoga in coping with different ailments - DeGeorge was recovering from a back injury, Harris was dealing with anxiety. Even then, wellness was already a trend in fashion, and Alo's rise helped cement the connection, purporting the "studio to street" lifestyle and Los Angeles-centric approach to yoga culture.

It further deepened its fashion ties by presenting a ski collection showcased at New York Fashion Week and serving as the event's official "wellness partner." By 2020, it had grown to $200 million in sales and today operates 34 standalone stores, many of which are equipped with yoga or fitness studios.

Going forward, Harris has global aspirations for Alo, which ships worldwide but has only a handful of permanent locations outside the US. "I was in Dubai, and I would say I saw more Alo bags than I saw Chanel bags, and we don't have a store in Dubai." said Harris. "Perhaps we are the brand for the next generation.

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Danny Harris | BoF 500 | The People Shaping the Global Fashion Industry

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Having become a favourite of the boutique fitness set the brand's founder and chief executive sets sights on global expansion.

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Created by BoF's journalists and editors, in conjunction with our wider network of leading fashion creatives, thought-leaders, and innovators, Masterclasses are in-depth webinars with supporting resources, designed to deliver key learning outcomes on critical industry topics.
After a performance marketing boom in the 2010s, marketers are recalibrating their strategies (and budgets) to focus once again on brand marketing, or the long-term efforts to build a brand identity. Though brand marketing cannot be as easily linked to purchases, brands that are able to nail their brand marketing strategies will be better off in the end, developing loyal customer bases who will evangelise their company.
Watch on demand here:
"When you think about building loyalty and consistent relationships with customers over time, when you want to experiment or grow into other categories, there's a permission when [consumers] understand you at a different level, because you're building a brand around more than a product," said Tiffany Rolfe, the chief creative officer of advertising agency R/GA.

On the latest BoF LIVE, BoF news and features editor Diana Pearl was joined by Rolfe, Nell Diamond, the founder and CEO of Hill House Home and Jon Haber, founder of creative agency Giant Spoon, to discuss the importance of brand identity and how brands can build a brand marketing strategy.

The author has shared a YouTube video. You will need to accept and consent to the use of cookies and similar technologies by our third-party partners (including: YouTube, Instagram or Twitter), in order to view embedded content in this article and others you may visit in future. Accept

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BoF Masterclass | The Essential Brand Marketing Guide

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Join us for a BoF Professional Masterclass that explores the topic in our latest Case Study, "The Essential Brand Marketing Guide."

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What is a Team Role?

Dr Meredith Belbin defines a 'Team Role' as one of nine clusters of behavioural attributes identified by his research at Henley as being effective in order to facilitate team progress.

"The types of behaviour in which people engage are infinite. But the range of useful behaviours, which make an effective contribution to team performance, is finite. These behaviours are grouped into a set number of related clusters, to which the term 'Team Role' is applied."

Meredith Belbin | Team Roles at Work

Meredith Belbin's research showed that the most successful teams were made up of a diverse mix of behaviours. To build high-performing teams, we need to represent each of the nine Belbin Team Role behaviours at the appropriate times.

What are the nine Belbin Team Roles?

The nine Belbin Team Roles are: Resource Investigator, Teamworker and Co-ordinator (the Social roles); Plant, Monitor Evaluator and Specialist (the Thinking roles), and Shaper, Implementer and Completer Finisher (the Action or Task roles). You can find more detail about each Team Role below.

How do I find out my Belbin Team Role strengths and weaknesses?

The only sanctioned way of finding out your Belbin® Team Role strengths and weaknesses is by completing the official Belbin® Self-Perception Inventory online, and receiving a Belbin® Individual report. We then recommend that you ask for feedback from people you work with, using the Observer Assessment. This gives you an updated Belbin Individual report which gives you an insight in to which Team Role behaviors others see and value.

Over 3 million Belbin® reports have been generated worldwide for individuals, managers, teams and organisations. Contact us to start your Belbin® journey, or purchase your own Belbin Individual report directly here.

Belbin Team Roles isn't just a theory, it's a practical tool to help individuals, teams and organisations work more effectively to achieve business objectives. The only wayof finding out individual Belbin Team Role strengths and weaknesses is by completing the Belbin questionnaires and receiving a fully normed and researched Belbin Individual report crammed full of advice and guidance.

Once you have the Belbin Individual reports to hand, conversations can start, and change can begin to happen.

Are all Team Roles needed at all times?

It's not always necessary to have all Team Roles working simultaneously. It's important to consider the team objectives, and then work out which tasks need to be undertaken. Once this has been done, discussions can take place regarding how and when each Belbin Team Role behaviour should be utilised.

Using the Belbin reports can give people a greater understanding of their strengths, which leads to more effective communication in the team. Managers can put together great teams, enhance the performance of existing ones, and ensure that everyone feels that they are making a difference in the workplace.

Do you need nine people in a team, each with a strength in each Belbin Team Role?

Although there are nine Belbin Team Roles, this doesn't mean that every team requires nine people. Most people will have two or three Belbin Team Roles that they are most comfortable with, and this can change over time. Each Belbin Team Role has strengths and weaknesses, and each role is equally important to the team's success. To find out the Belbin Team Role strengths of individuals and teams, you need to use the Belbin reports.

Start your Belbin journey

Over 3 million Belbin® Reports have been generated worldwide for individuals, managers, teams and organisations. Contact usto start your Belbin® journey, or purchase your own Belbin Individual Report directly here.

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The nine Belbin Team Roles; their strengths and weaknesses, and how to use the nine Belbin Team Roles when working with a team. To find out your Belbin Team Role profile you need to complete the Belbin Self-Perception Inventory and ask for feedback from those you work with.

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Podcast - explores the world of sustainable fashion

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Tara Stewart explores the world of sustainable fashion - looking at the way we currently approach buying clothes, assessing what the future holds for style influencers, and looking at how big brands are handling the climate crisis.

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Selfridges - Key connections in the brand marketing team in Selfridges and their contact information

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RocketReach - Find email, phone, social media for 450M+ professionals

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Rocketreach finds email, phone & social media links for 450M+ professionals. Try for free at rocketreach.co.

# data[].attributes.body
I really find Jacquemus' marketing campaigns inspiring as they are so creative and always tell a story. They are the talk of the marketing world at the minute.

# data[].attributes.attachment_link.readable_text
The fashion brand, Jacquemus, is known for its creative, minimalistic designs, and innovative marketing. Unlike traditional Parisian design, Jacqeumus combines simple, minimal class with childish playfulness, often using bold patterns and colours in a tasteful and fresh way.

Jacquemus was launched in 2009 by French designer Simon Porte Jacquemus. He wanted to create something more than clothes; an ode to his late mother.

He had a vision and he made it come to life.

As his designs began to be noticed in the Parisian fashion world, in 2012 he was offered a small slot in Paris Fashion Week. Whilst designing for his runway show, he worked as a sales assistant for Comme Des Garcons, whose influence you can see in some of his later designs.

Years after his Paris Fashion Week debut, he released 'La Bamba,' a playful yet sophisticated collection that featured in vogue and picked up by Selfridges. This collection caught the eye of various influential celebrities, such as Kim Kardashian and Rihanna. This sparked the turning point in the success of the fashion brand. By 2018, everyone in fashion knew his name.

The fashion brand is now worth over €200 million and is on track to double this by 2025. Wondering how he did it?

The Jacqeumus Marketing Strategy

Brand Identity and Storytelling

A brand identity is the unique personality and visual representation that sets a brand apart. It encompasses its values, messaging, aesthetics, and core, serving as a way for the brand to communicate its distinctive qualities and make them recognisable to the world.

Jacqeumus' brand extends far beyond just fashion. A huge part of Jacqeumus' success is down to their ability to evoke emotion. Jacquemus "wanted to create something: To tell a story."

Each collection has a story and takes influence from Simon's life and rural upbringing. His past can sometimes be seen in his designs; some early works have a modern spin on romantic French folklore.

Telling a story through fashion makes the brand more authentic. Blending artistry with storytelling creates an identity beyond bags and clothes, making each piece a container for emotions, experiences, and memories.

He treats each collection as a canvas for feelings, transitioning from neutral, elegant designs to bold abstract brights whilst never losing brand identity.

Experiential and Immersive Campaigns

Jacquemus are known for their immersive and creative marketing campaigns. They are the talk of the marketing world at the minute, sparking various conversations on LinkedIn, with each campaign even more creative and eccentric than the last.

They have released a branded ice cream truck in Nice, France, in the shape of a bag from their latest collection, Le Chouchou:

A branded ice cream truck not only attracts attention and foot traffic but also creates a memorable and positive association with the brand, enhancing its visibility and drawing potential customers to engage with the brand. It also creates a fun photo opportunity, potentially expanding reach on social media.

CGI

With the rise of AI, brands have been using CGI to create 3D, real-life-looking campaigns. Their CGI campaigns have excited conversations on social media, with people questioning if it's real. This leads to interaction, shares and, as a result, expanded reach.

"Bags on Wheels" went viral in April this year, and their inflatable bag most recently.
Car bags in Paris: https://www.instagram.com/p/CqqCfr-uovy/
https://www.instagram.com/p/Cu4kQEgLU0w/ Inflatable bag in the sea: https://www.instagram.com/p/CwLJBhCMxeB/ https://www.instagram.com/p/CsEZC70O8y_/
Falling Lemons teased a later confirmed beach club collab with Indie Beach Pampelonne, "When life gives you lemon..." The creativity of this post left nearly 1000 comments on the post, again creating a conversation and promoting the brand without actually showing any of their products.
Images via Instagram
To promote their newly opened store in Lake Como in May, they showed a huge, boat sized bag in the ocean: 'We just arrived in Como'

Pop-ups

Jacquemus' pop-up stores offer users a unique experience that is more fun than a usual store or online purchase. This once again adds to the playfulness and creativity of the brand's identity.
Image via Instagram
In December 2021, 24/7 pink vending machines were introduced to the streets of Paris. These vending machines were targeted at Millennials and Gen Zs, known for their love of Instagrammable photo opportunities. This interactive platform showcased the new Le Bambino Long bag colour while also creating a surge of social media interaction.

Opposing Stereotypes

Jacquemus often have a fresh and urban approach to marketing their collections.

To campaign their Spring 2022 collection, Le Splash, Jacquemus collaborated with Puerto Rican rapper, Bad Bunny. His bold character aligns with the collection and the brand.

This campaign goes against the norms of fashion, promoting modern masculinity in the media.

Within fashion, modern masculinity is an evolving concept that embraces a diverse range of styles that defy traditional gender norms.

It encourages self-expression and creativity, and rejects rigid stereotypes. It allows men to confidently explore clothing that may not be seen as "men's" fashion. It has become more popular in recent years among celebrities such as Harry Styles.

Simon Jaquemus has never conformed to the norms of society, having dropped out of Paris fashion school within months due to there being too many rules. With no formal fashion education or experience in design, he created an influential multi-million-euro brand in less than a decade.

Social Media Presence

Their social media platforms reflect the brand's creative and minimalistic aesthetic. Their Instagram acts as a gallery of art, fashion, emotion and life. Each post is more than just an image.

They showcase their minimalist yet emotionally resonant designs through captivating posts, ensuring a consistent and distinctive brand identity across platforms.

Jacquemus doesn't just promote products; they share narratives, providing glimpses into the founder's personal journey and inspirations.
https://www.instagram.com/p/CvsHI_ouA4p/
Simon has created a personal brand that aligns with Jacquemus. For example, the brand's Instagram page has photos of Simon, suggesting that he runs the page. This adds, as previously mentioned, to the brand's authenticity.

Photo dumps of Simon and friends are posted titled as a location, for example, "Ibiza " where they show random pictures, including some items from their new collection.

Posting pictures from different places, such as Nice, Marseille, and Capri, shows off the brand in a more natural and usable way, whilst also adding a personal aspect.

They get creative with their social posts, just as they do their marketing campaigns. Le Chouchou, Jacquemus' most recent collection, is subtly promoted on Instagram:

The audience is being addressed ('Someone know the name of this tree?') and there's no mention of their products. However, you can't miss the red bags hanging on the tree. The location, Provence, also reflects the brand identity and its story.

They also share all of their campaigns and insights into the brand, such as pictures and videos from their runway shows.

Beyond aesthetics, Jacquemus actively engages its audience through interactive features. From captivating stories that provide behind-the-scenes insights, to direct address that involves followers in decision-making, the brand promotes an inclusive and participatory community.

Influencer Collaborations and User-Generated Content

They've also embraced influencer marketing, strategically partnering with individuals whose style aligns with the brand's ethos, effectively expanding their reach.

These influencers, through their curated content, embody the identity of the brand, showcasing how Jacquemus integrates into their lives and personal styles. Influencers are a great marketing tool to make your brand more desirable. For example, if a Rihanna fan sees Rihanna wearing a Jacquemus bag, they want a Jacquemus bag.

Paying influencers to wear and promote your products has the same effect: Their followers look up to them and trust their style, which, depending on their follower count, results in greater reach, demand and sales.

They encourage their audience to engage with their content, by asking rhetorical questions and making their content sharable. This portrays a friendly and transparent brand, mirroring their values.

Their social media presence makes the brand seem more approachable, unlike other high-end fashion brands, such as Chanel, who continue to present themselves as unreachable.

Sustainability

When it comes to sustainability, the brand centres around transparency, mindful practices, and communication. The brand emphasises its commitment to responsible sourcing, ethical production, and reduced environmental impact.

Their leather goods make up almost 20% of their products, which aren't sustainable. However, in 2019, Jacquemus vowed to do what he can for a more sustainable brand. He announced that he'd revert to a co-ed fashion year, meaning he'd only have two collections a year (the usual is four).

In his F/W 2020-21 collection he used sustainable fabric, launching the collection with only 10 fabrics rather than his usual 100.

By highlighting materials' origins and showcasing his eco-friendly choices, Jacquemus aims to resonate with environmentally conscious consumers.

This not only appeals to a growing eco-aware audience but also aligns the brand with ethical values, creating a deeper and more meaningful connection with consumers who value both style and sustainability.

Emotional Connection

Simon's designs are often seen as a modern spin on traditional French style. Old and new blend recognisable design elements and evoke a sense of comfort and freshness, connecting with people who may remember and recognise the elements of classic style.

As Simon said himself, he doesn't want to just sell clothes, he wants to tell a story. The stories behind his designs allow people to see into his life. This, alongside his personalisation of the brand's Instagram, shows that he wants to create that important emotional connection with his audience. It's the brand that sells.

The new Jacquemus collection draws profound inspiration from Princess Diana. This could evoke a sense of nostalgia and admiration, with the shared appreciation for Diana's iconic style and personal stories.

Through familiar design elements from Diana's wardrobe, like polka dots, voluminous designs, lace, and balloon sleeves, the collection could elicit sentimentality, creating an emotional link for those who cherish her lasting influence.

Runway Shows and Media Relations

Simon Jacquemus has made his brand famous for its stunning and widely talked-about runway shows, as unique and creative as their marketing campaigns.

The shows align with Jacquemus's image of modernity and creativity, reinforcing its identity and attracting a younger, trend-conscious audience.
https://www.instagram.com/p/CuB8j9brwvE/
After previous shows in places like Rio de Janeiro on unique landscapes like salt marshes and lavender fields, the latest show was at the Palace of Versailles near Paris for the Fall 2023 "LE CHOUCHOU" collection.

"I was so inspired by this historical place during the design process that it led me to explore many new creative possibilities, different from my past shows, but still very Jacquemus."- Simon Porte

This distinctive approach generates media coverage, social media shares, and conversations, expanding the brand's reach.

High-end supermodels such as Gigi Hadid and Kendall Jenner walked the show. Guests included influential celebrities such as The Beckhams and EmRata. These personalities help with media coverage.

The brand's ability to consistently surprise and innovate in its runway presentations keeps the audience engaged and eager to see what's next. This anticipation leads to sustained interest and excitement around their collections, supporting brand loyalty and driving sales.

The Jacquemus way illustrates that effective marketing extends beyond product displays; it involves compelling stories that establish emotional bonds with the audience. By giving life to narratives through creative collections and campaigns, storytelling has the potential to transform a brand from mere transactions. A story gives your customers the chance to feel like they are a part of something.

In the ever-evolving landscape of luxury fashion, Jacquemus emerges as an example of innovation and creativity in its marketing approach. They offer a fresh stance on Parisian fashion, making them stand out.

It's been 13 years since Jacquemus launched, a small one-man brand, unknowing of its success today. Its popularity and creativity continue to grow worldwide.

Simon has made it clear that Jacquemus is here to stay.

Whatever your digital marketing needs, we at Fly High Media are ready to help your business grow! Get in touch for a free consultation.

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Fashion Marketing: The Jacquemus Way - Fly High Media

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Find out how Jacquemus evolved from a startup to a fashion powerhouse through its innovative, minimalist designs and groundbreaking marketing tactics.

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SISTERS AND SEEKERS

Are a brand that uses social media to its advantage by creating dynamic and edgy campaigns and building an engaging community. Their TikTok account creates great viral content that is a great mix of funny, relatable and fashionable.

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Why Fashion Brands Need a Social Presence — Seas Design

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In the past decade alone, social media has managed to quickly revolutionize almost every industry in the world, and fashion is certainly no exception. With over four billion social media users around the world, brands would be foolish not to utilise the platforms that are available to them

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Conna Walker - Founder of House of Cb and Mistress Rocks. Has more than 4 million followers on socials.

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Conna Walker on the 2019 30 Under 30 - Europe - Art & Culture - Conna Walker started House of CB at 17 by borrowing $3,880 from her father. Eight years

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Mary Seats is said to be the "Kris Jenner of Marketing" for her ability to spot unique and unlikely opportunities to maximize a brand’s impact, has been spearheading successful marketing strategies for more than a decade.

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Marketing Mogul, Mary Seats, Shares What It Takes To Execute A Successful Campaign

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In Atlanta, Mary Seats is a highly sought after marketing maven, known for her ability to build campaigns and strategies that generate massive brand recognition and sales

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Reflection on my role as the marketing consultant within the assignment.

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Group reflection - Driscoll's (2000) reflective model

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With the group assignment, our biggest issue was deciding on a campaign idea, and we did not know where to start. Therefore, we sat down and generated ideas and made a list. From there we discussed which ones would be successful and which ones would not be.

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Individual reflection - Gibbs’ reflective cycle is a seminal theory in reflective practice (Gibbs, 1988)

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This reflection model was useful to do as I know that when I have a job, I will be part of a team. Therefore, I know for the next time I am in a situation like this, that I should learn to work as a group and not take on the majority of the work as a group works best if all members have equal amounts of work to do. I need to learn to work better in a group rather than being independent like I am used to. Sometimes it is good to get out of our comfort zones and I have learnt this from this assignment.

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CONTENT CREATOR

Cemented herself as a force in fashion by securing first-of-their-kind partnerships with Louis Vuitton and Cartier.

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Emma Chamberlain is a content creator and YouTuber. Since starting her channel in 2017 the 21-year-old has broken the creator mould and become a bona fide celebrity with over 16.1 million Instagram followers and 11.8 million Youtube subscribers. Her partnership with Louis Vuitton in 2019 was the first time a major luxury player teamed up with a YouTuber, a now common arrangement. Since then, she has been named a Louis Vuitton and Cartier ambassador, and has hosted Met Gala red carpet interviews for Vogue since 2021.

Vlogging started as a hobby for Chamberlain, who honed a unique style characterised by long monologues, interrupted by quick quips to the camera, zooms in and out, and text-edit overlays as she moved about her day, whether it was planning Coachella outfits, reviewing fast food or getting her nose pierced. At 16, she dropped out of high-school to turn YouTube into a career. At 18, Louis Vuitton started sitting her in the front row at shows. In 2019, Chamberlain launched Chamberlain Coffee, and a podcast, "Anything Goes."

Chamberlain won the 2018 Streamy Award for Breakout Creator. In 2019, she was featured on Time magazine's Time 100 Next list, and its list of the most influential people on the internet. She has been on the cover of Harper's Bazaar, Cosmopolitan, Cosmo Girl and Allure, and has been featured in Vogue Australiaand Nylon, and is quickly becoming a front row regular. Most recently, she attended Ganni's Spring/Summer 2023 show with Vogue.

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Emma Chamberlain | BoF 500 | The People Shaping the Global Fashion Industry

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The content creator is one of YouTube's most-recognisable faces and cemented herself as a force in fashion by securing first-of-their-kind partnerships with Louis Vuitton and Cartier.

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I believe I took on the majority of the work in this assignment. Not only did I contribute to most of the sections of the portfolio but also had the job of creating the layout of it on InDesign. I believe that I contributed a lot of my time to this assignment and took on the leadership role.