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KFC Colour scheme

Sight is the most used sense in marketing

The company can be identified  even though the customer does not see the name

Consumers are 78% more likely to remember a message printed in colour than that printed in balck and white

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Well well-known smell of 11 herbs and spices in batter

Smell is only sense with a direct link to the brain

Olfactory marketing in food industry uses artificial smells to appeal to customers

'sense of smell is linked to pleasure and well-being and is closely associated to emotions and memories'

'smell is something the customer cannot ignore'

75% of emotions are generated by smell

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Music aims to put customers in a state of mind corresponding to the articles that are sold

Music can be a way to act on the buying behavior of the customer

Slow music played will increase time spent on premises/fast will push customers to leave earlier

In a study, Younger people find music to be relaxing, exciting, and enjoying compared to people who are slightly older from the ages of 28/30

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Our skin has 4,000,000 sensory receptors that are influenced through materials, weight, smoothness, and ease of product

Sense of touch  plays a great part when it comes to packaging design

Packaging gives an enormous power on brand awareness

In a restaurant, weight of cutlery, softness of napkins, comfort of chair can affect customers overall experience

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People have five basic tastes: bitter, sour, savoury, salty, and sweet.

Taste is the sense that merges all different senses together to create a complete brand experience

Thanks to scientific advancements, this sense is now highly mastered and exploited by producers in order to adapt their products to regional preferences