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Overview

What, when, and where for your event.

Event title:

Event date(s):

Event time(s):

Event type:

eg. conference, briefing, seminar, tradeshow, public event, internal, PR event, workshop, briefing

Event format:

eg. Virtual, hybrid, or in-person

Event location (city, venue): Event attendees:

How many people are you hoping to attract to the event?

Event audience:

Who are you hoping to attract to your event? eg. what type of profession, demographics, behaviour, interests, topics or trends that they’re following.

Event description:

Describe in words what happens at your event.

What is the purpose of your event?

Why does this event exist? eg. Attracting new prospective clients and/or deepening existing customer relationships, Increasing employee engagement, reinforcing cultural values, fostering collaboration, generating leads.

Event goal:

Quantify your event’s purpose. Eg. Get 5000 people to attend our event, achieve 55% attendee satisfaction, make £15,000 worth of profit from merchandise sales, 15% increase in social media followers.

Event technology goals:

What do you want this technology to achieve? eg. increase session attendance, faster check-in experience, increase networking opportunities for attendees, increase number of visits to my exhibitors, prove ROI to my sponsors, create personalised agendas for guests.

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Budget:

How much do you wish to allocate to event technology?

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List the items you may require from your event technology partner. Event apps

Event management portal

Tracking of attendees

Wifi

Audio visual requirements A/V partner

Equipment rentals

Focus areas to capture Live streaming

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Outline your agenda for each day your event will take place. Include start and end times, duration, sessions and keynotes with their corresponding speaker(s), networking time and/or activities, breaks for your attendees. List out your plan for each day of your event. eg. Day 1 - Start time: End time:

Sessions

Keynotes - Speakers

Networking Breaks Activities