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https://www.channel4.com

Channel 4 has the UK’s biggest free streaming service, All 4, plus a network of 12 television channels featuring: Channel 4, E4, More4, Film4, 4seven and The Box Plus Network, including 4Music.

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Watch your favourite shows online, from Channel 4, E4 and Walter Presents

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78%

Channel 4’s main channel reach of all UK individuals per month on average – 47m people

1.2bn+ programme views on All 4 every year

https://www.channel4.com/corporate/about-4/who-we-are/channels-and-platforms

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Channel 4 viewing share by audience demographic 2021 | Statista

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In the period between 2010 and 2021, portfolio 15-minute reach reported the highest viewing share on the Channel 4 in the United Kingdom, with approximately 70.5 percent.

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You need to live in the uk to have access to Channel 4

It is free but you do need a digital tv or internet device to stream their content.

They have a lot of adverts on their platforms that go on for a long time witch is off-putting but you can pay for a subscription to avoid this.
https://www.channel4.com/plus

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Channel 4+ | Sign up for your ad-free experience

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Join Channel 4+ to watch all your favourite telly without the ads, including 100s of box sets and exclusives only available on Channel 4.

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Many All 4 users report that the stream keeps stopping every few seconds when they are in the middle of the show. It happens intermittently and compromises the viewing experience. So let’s go through all the aspects that cause the buffering issue and troubleshoot the problem.

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All 4 Buffering During Playback: Here’s How To Fix The Service

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Are you trying to watch All 4 programs on your device but the videos keep on buffering? Find out how to fix it with quick DIY steps.

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x box live uses video and virtual online social media platform that allows people to communicate over audio and play multiplayer games together over the internet.

Barriers

have to have an Xbox or windwos computer and have internet connection, have to be able to have enough dexterity to use a games controler to interact with the game and also needs to be able to hear to use the voice chat. also Xbox live is a monthly subscription.

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these are the countries that you can use Xbox live in

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xbox live is primaraly used by young people

Most Xbox One gamers are within the 25- to 34-year-old age bracket, closely followed by the 35- to 44-year-old bracket.

56% of Xbox One owners live with a married spouse or partner.

Households with an income of $75,000-$100,000 make up 21% of Xbox One ownership, while another 21% consists of households earning $50,000-$75,000.

There were 90 million monthly users on Xbox Live in 2020.

32.2% of PlayStation 4 owners also have an Xbox One, and 18.5% of PS4 owners have the Xbox One X in their home.

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Spotify is an online music streaming platform, which focuses on audio, primarily music, however Spotify has branched out into audio books and podcasts

Spotify has a large market share and is very dominant in this field, this platform is used more by the younger demographic.

The restriction with Spotify is that is is an audio based media platform, meaning that deaf people or people who are hard of hearing will struggle to use this platform.

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Spotify is a digital music, podcast, and video service that gives you access to millions of songs and other content from creators all over the world.

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2. Audience Reach and What Might Impacts This

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2. Audience Reach and What Might Impacts This

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Spotify is a hugely popular app that is used by people everyday for a number of reasons such as Music on the go, Podcasts to detox, and Daily News to hear what is happening in the world.

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Snapchat is a popular social media platform that allows you to snap photos and chat to people on the app. On this app people are allowed to post stories, keep memories, use cute filters and immediately delete any media that is sent. Snapchat is only available on smartphones, tablets and recently laptops.

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Instagram is an American photo and video sharing social networking service owned by Meta Platforms. It allows users to upload media that can be edited with filters, be organized by hashtags, and be associated with a location via geographical tagging.

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2. Audience Reach and What Might Impacts This

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2. Audience Reach and What Might Impacts This

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Instagram is a brilliant app that is used by approx. 2 Billion people per day to connect with friends and family and for entertainment.

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This demographic shows that the larger percent of users are female.

39%

Of users are in the age range of 18-24 year olds.

3.7%

Of users are 50+ showing that the majority of people are of a younger age demographic.

Every minute, 2 million snaps are sent.

20 Snapchat Demographics That Matter to Marketers in 2022 - Amplitude Marketing (amplitudemktg.com)

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Netflix is an online streaming platform which host an array of TV shows

the limitations of this are that you must have a subscription to use it, which costs money, and you need a device which netflix can work on and an internet connection, also if you are blind then you cant watch the shows, however it does support audio descriptions so there is some way of consuming the content.

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Audio/Visual: Instagram supports both audio and visual content. While it started as a photo-sharing platform, it has evolved to include videos and live streaming. Users can upload pre-recorded videos or stream live using Instagram Live.

Live Streaming/Pre-recorded: Instagram Live allows users to broadcast in real-time, engaging with their audience.

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Snapchat is free however users can pay a subscription which allows them to have an upgraded use of the app.

Despite having audio and visuals, it could be argued that the app isn't very deaf and blind suited as there are no subtitles and the whole app relies on ability to see.

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Throughout the years, Snapchat has done through many bugs and glitches leaving users confused and frustrated.

The app also has a history of having many bots some with inappropriate content, leaving parents worried and concerned.

The app also recently added My AI ChatBot which has had a negative impact on some users as they are concerned about how much of their data is being accessed.

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Amazon music is a podcast and music streaming app which offers over 70 million songs.

It is not free and Unlimited Subscription is £10.99 a month however there are many offers and deals for those with a Prime subscription.

Despite being more expensive than Apple Music and Spotify, Amazon music opens up to a variety of subscription deals that allows users to have all branches of the amazon company.

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Audio: Spotify primarily delivers audio content to its users, including music tracks, podcasts, and audiobooks. Users can stream or download these to their devices for offline listening.

Visual: While Spotify primarily focuses on audio content, it also incorporates some visual elements, such as album covers, artist images, video podcasts, and occasionally music videos.

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Youtube is an American based platform that features homemade videos by independent creators, and is one of the most popular of its kind. It is easily accessible to everyone around the globe.

Youtube is home to both visual and audio content: people are able to upload podcasts, music, etc. but also video essays, short films, and more.

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2. Audience reach and what might impact this

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2. Audience reach and what might impact this

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Time: Spotify's audience reach is vast, as it operates globally and allows users to access content at any time, catering to various time zones and schedules.

Subject: The wide array of content available on Spotify ensures that there is something for everyone, whether it's music, news, comedy, educational podcasts, or other forms of audio entertainment.

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Amazon Music became the 3rd largest music subscription in 2017.

From a 2022 survey, Amazon Music service has around 82,2 million users.

Amazon Music grew 114.6% in 2019-2022

Amazon Music earned a total of $27,62 million from Japanese customers in 2021.

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Time: Timing is crucial on Instagram. Posting when your target audience is most active can boost visibility. Instagram's algorithm considers recency, engagement, and relevance, affecting the visibility of posts.

Style: Instagram is a visual-centric platform, so the visual style of photos or videos is essential.

Subject: The subject matter should align with the interests of your target audience.

Story: Instagram Stories, a feature for sharing temporary content, is popular. Crafting engaging, short narratives or sequences can maintain audience interest.

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2. Audience Reach and What Might Impacts This

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2. Audience Reach and What Might Impacts This

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As of 2022, majority of the users ranged from 15-35. Because of this, Youtube would want to cater and market towards that specific audience and push forward videos that would interest those groups.

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Technology: Users need compatible devices and a stable internet connection to access Spotify. Compatibility issues or outdated technology may make it harder for users to use

Financial: While Spotify offers a free tier supported by ads, premium subscriptions provide an ad-free experience and additional features. Financial constraints may limit some users' access to premium features.

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31+ Fresh Amazon Music Statistics 2024: Revenue, Users, Subs (headphonesaddict.com)

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For those who are deaf, Amazon Music offers auto-generated, synchronized transcripts for select podcasts in the US. However this feature isn't available in the UK at the moment.

Many people have reported that their Amazon Music has had many glitches and signal issues.

As previously stated, this app does cost money.

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Compared to other social media platforms, Youtube has the highest average of hours spent on it by users. This will cause Youtube to showcase more advertisement, wanting to take advantage of getting more money from advertisers.

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Text: X primarily transmits short-form text-based messages, limited to 280 characters per tweet however users can pay for a subscription (X premium) which increases the limit to 1000 . Users can share their thoughts, opinions, news updates, and more through text.

Visual: While text is the primary mode of communication on X users can also share visual content such as images, videos, GIFs, and polls to complement their tweets.

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Time: X operates in real-time, making it a platform for instantaneous communication. Posts on X can quickly reach a large audience, especially during events or breaking news situations.

Style: X's audience reach spans globally, encompassing a diverse range of demographics, interests, and cultural backgrounds. The platform allows for various styles of communication, from banter to professional discourse.

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Connectivity: Users rely on a stable internet connection to access Twitter content, engage with tweets, and post updates. Poor connectivity or network issues can disrupt the user experience.

Disability: Twitter has made efforts to improve accessibility features, including alt text for images, keyboard shortcuts, and customizable display settings. However, users with certain disabilities may still encounter barriers, such as those related to visual impairments or motor disabilities. Accessibility features may vary across different platforms and devices.

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There's many features like subtitles (though, can only be good when it's not auto-generated). If not accommodated for, though, blind users might have trouble watching videos as they can't see the visuals.

Despite this, it is very simple and easy to use, letting people to watch lots of educational and entertaining videos for free.

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Spotify is a Swedish based company that can be accessed worldwide through an app on your phone, computer, gaming console, etc. It is mainly audio content that they work with - this includes millions of songs, podcasts, and audio books.

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2. Audience Reach and What Might Impact This

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2. Audience Reach and What Might Impact This

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Majority of Spotify users range from 18-34 years old, which has resulted in an interface that is engaging and easy to use for people in these age groups. Artists that have been shown to be popular among these people will also be showcased more.

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A massive disadvantage of Spotify is how reliant it is for the user to buy premium (which is quite expensive), especially if they only use the app on their phone: functions like replaying a song, choosing your own songs, the ability to download songs, and some others are only available on premium.

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YouTube is an American online video sharing and social media platform owned by Google. Accessible worldwide, it was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim, three former employees of PayPal. Headquartered in San Bruno, California, United States, it is the second most visited website in the world, after Google Search. YouTube has more than 2.5 billion monthly users, who collectively watch more than one billion hours of videos every day.

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this platform is a store which holds a large Number of games playable on Xbox and PC

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Visual+Audio-apple TV primarily streams both audio and visual content. It offers a mix of live streaming and pre-recorded content. Live streaming allows users to watch events or programs in real-time, while pre-recorded content includes movies, TV shows, documentaries, and other on-demand media.

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Time: Apple TV's audience reach can be impacted by the timing of content release. For instance, releasing a highly anticipated show during a holiday season or weekend might attract more viewership.

Style: The style of content, whether it's drama, comedy, thriller, documentary, etc., can attract different demographics.

Subject: The subject matter of the content also influences audience reach. Content addressing trending topics or relevant social issues may attract a larger audience.

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Technology: Users must have compatible devices to access Apple TV content. This can include Apple TV set-top boxes, smart TVs with the Apple TV app, iPhones, iPads, and Mac computers.

Connectivity: High-speed internet access is essential for streaming content without interruptions. Poor internet connectivity can be a significant barrier, leading to buffering issues and a subpar viewing experience.

Financial: Subscriptions or rental fees may pose a barrier to certain audiences, particularly those with limited disposable income.

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this platform is mostly used by a younger demographic and therefor its reach will only be as such.

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2. Audience Reach and What Might Impacts This

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2. Audience Reach and What Might Impacts This

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YouTube is really accessible as it is used world wide to educate people, entertain people, or even just as a pass time, never the less it is used by millions of people daily. The technology itself is really easy to use and pretty self explanatory.

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because of the expensive prices many individuals may struggle to use this platform.

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This is a platform that you can post anything to as long as it doesn't breach TOS. although its mostly used for creative means.

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this platform attracts young and old people as it has content for kids while also hosting documentary videos for more mature audiences.

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On YouTube they attempted to discourage users of ad blockers by slowing the website and this could be a huge barrier.

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Technology: Instagram is primarily accessed through smartphones.

Connectivity: Stable internet connectivity is crucial for both uploading and viewing content.

Financial: Instagram is a free platform, but some features may be limited for users without access to a stable financial situation. Advertisements and sponsored content are avenues where financial considerations come into play.

Disability: Instagram provides accessibility features such as alternative text for images. However, challenges may still exist for users with certain disabilities, and continuous improvements are made to enhance inclusivity.

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this is a platform also used to post many different things with it being separated into designated areas called "subreddits" that are kind of like communities.

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Audio/Visual: Behance primarily supports the transmission of visual content, such as images and videos. While there might be some limitations on the length and format of videos, it is not a live streaming platform like Twitch or YouTube Live.

Live Streaming/Pre-recorded: Behance is more focused on pre-recorded content rather than live streaming. Creators can upload and showcase their finished projects, portfolios, or creative works.

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Spotify is a audio streaming and media service provider that allows listeners to play music, podcasts, audiobooks and many more things via numerous different devices.

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From evidence of this table, we see the highest audience of Spotify users are from ages 18-24, with the lowest audience reach being at the older ages of 65+, which is to be expected. Spotify is the most popular streaming platform in the world, with 350 million users and 150 million subscribers.

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Twitter is an American bases social media platform and is one of the biggest social media platforms around right now. It deals with both visual and audio content, allowing users to Tweet out: text posts, images, videos, audios recordings, host a "space" (which is like livestreaming, but it's just your voice), and more like it.

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Finance : Although Spotify allows for users to use it for free, there are a large number of adverts and downsides to not paying for a premium plan.

Technology : Music is unable to be played without Wifi (unless downloaded, which only premium users can do).

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Majority of users are grown adults. This will massively affect what is mostly shown on Twitter as it will focus what interests adults and what they are talking about, making it mostly unsuitable for kids.

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Twitter has the ability for people to add descriptions of images that have been used, making it accessible for blind people. There are guidelines set in so that people are protected from harmful media and targeted language.

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Youtube is an online video sharing website where users can create profiles, create videos, and watch, like and share other videos.

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From evidence shown via the table, the highest age demographic are males aged 25-34 years old, with the women demographic being highest at the same age. In 2024, the total number of YouTube users worldwide is forecast to hit 933.39 million.

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Visuals : Subtitles are often too slow, and if they are automatically generated it's often they are incorrect.

Finance : There are a LOT of adverts, and unless you pay for premium (or download an ad blocker, though YouTube are actively trying to stop these) you are forced to sit through 5-6 ad breaks per video.

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Amazon Music is a music streaming platform and online music store operated by Amazon.

As a Prime member, you can join Amazon Music Unlimited for £9.99 /month with a monthly subscription or £99/year with an annual subscription. Non-Prime customers pay £10.99/month.

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Amazon Music has seen high growth in the past year, with subscriptions to Amazon Music Unlimited growing by more than 50% and the streaming service reaching more than 55 million customers globally. Amazon Music has a 2023 market share of 8.2%, making it the third largest music streaming platform. The primary target market for Amazon Prime Music is 18-24-year-old college students. 

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Generation Z: 70% of this demographic group have Netflix subscriptions.

Millennials: This age group reports a 65% Netflix user rate.

Generation X: 54% of Gen X individuals are reflected in Netflix viewer demographics 3.

Baby Boomers: Despite being an older audience, 39% of Baby Boomers also have Netflix subscriptions.

techpenny.com/netflix-user-demographics/

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Finance : Prime members can join Amazon Music Unlimited for only $9.99/month for a monthly subscription or $99/year for an annual subscription. Non-Prime customers pay $10.99/month. This is quite costly however is the same as competitors pricing, Apple Music, who also charge 10.99 a month.

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Disney plus has a range of films and tv shows that fit all ages. Some of their main franchises include Pixel, Marvel, Disney, Star Wars, National Geographic and more.

All media can be accessed at any time on a range of devices depending on what subscription plan you choose.

On the app over 500 films, 350+ series are available.

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Disney Plus subscribers seemed to have peaked in 2022, according to this graph.

Disney Plus users watch an average of 19.3 hours of monthly content.

During the COVID-19 pandemic, Disney Plus saw a 62% increase in time spent streaming during Q2 2020.

Disney Plus was downloaded over 4 million times globally in its first 24 hours after launch.

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Disney Plus offers a range of helpful features that are accessible for some with disabilities like their; Audio descriptions Audio descriptions (AD) assist individuals who are blind or have visual impairments by providing additional auditory context to describe what is being shown on screen during video playback.

There has been some reports of the app crashing, however these issues do not seem to be widely experienced.

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as reddit is a platform that hosts communities of all types all ages use it though mostly middle aged folk use it.