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Initially the look of crystal was chosen for the logo, but it was felt to be too figurative to convey the deeper meaning of the brand, so it was decided to follow the brand name PRISM.

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Initially the look of crystal was chosen for the logo, but it was felt to be too figurative to convey the deeper meaning of the brand, so it was decided to follow the brand name PRISM.

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I think the first thing the brand needs to do is to allow the audience who have some knowledge of the occult to have an outreach and understanding first, to address their primary concerns, and then consider the younger market, which is more curious and interested in the occult field, and this brand can show them how to meditate through crystals. This is why they were chosen as the main Target Audiance. This will also allow for a better integration into the younger market when designing later on, to broaden the segment. The design language will also be more youthful and modern.

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The prism is supposed to give a sense of tenderness and warmth, then there is much more to discover and keep precious in this world. Prism should preserve these qualities to convey the message "you are not alone, we are here", capturing the needs of the audience.

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refraction

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A trip to the Chinese city of Kunming to interview two occultists from northern China about Protection from Harm. (The results of the interviews have been translated and are absolutely objective and true.)

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A trip to the Chinese city of Kunming to interview two occultists from northern China about Protection from Harm. (The results of the interviews have been translated and are absolutely objective and true.)

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People who seek self-preservation and spiritual balance.

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BA GBI Assignment Brief - Major Project Studio (Route AB)

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1. Foundation Branding
2.Crystal Branding

But prefer Route 2

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The main focus is on crystal or other areas of the occult.

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The main focus is on crystal or other areas of the occult.

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Foundation, Route1

In the field of beauty like foundations, for example, rely on modern technology and are primarily responsible for protection against UV rays and for combating the slowing down of ageing in order to achieve protection from damage. However, the upper limit of this direction is too low to allow for very unique and in-depth expansion and research.

The beauty segment of Route 1 already held a lot of promise and was on the verge of saturation, many of the products already had features such as protection from the sun, were not fresh enough and could not be explored in depth for more possibilities.

Crystal, Route 2

With the pressures of life forcing people to fear that bad things will happen to them, some people will avoid harm in the future by buying crystals to ward off evil things or through tarot, for example. In the UK, where things such as the occult and divination are very well developed, there is a particularly wide range of information available for investigation in this field and I find this direction very interesting and inspiring.

Route 2 has a much wider range of exploration and accessibility. The field of the occult is a big gap in the branding market and I thought it would be challenging and interesting to take this abstract field and make a design and produce something out of it.

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Prevention equals protection from harm

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London College of Astrology, education in the field of modern occultism.

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Why are young people becoming interested in the occult?

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Why are young people becoming interested in the occult?

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Modern young people have a broader perspective, are less prejudiced and more capable of learning.
And with all the changes in modern society, the length of time people grow up and the uncertainty of life, they need tools to give themselves direction or to avoid being hurt. For example, they want to know where they are suited to work or emotional counselling. For most young people, the occult is more of a tool for self-awareness and prevention.

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I think is about the need for an unknown force from destiny to make you believe in something and stick to it when rational words can no longer convince or comfort you, and then go on bravely. And on the way back, you slowly forget what you were so torn about and discover the beauty of life again.

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Crystals have been used for centuries for their healing and protective properties. While there is no scientific evidence to support the use of crystals for protection, many people believe that they can help to ward off negative energy and promote positive energy.

Additionally, different people may experience different effects from crystals, and it's important to trust your own intuition when working with them.

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Some common crystals and their properties:

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Some common crystals and their properties:

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1. Black Tourmaline: Known for its ability to repel negative energy, black tourmaline is a popular crystal for protection. It is also believed to help with grounding and releasing tension.

2. Clear Quartz: Clear quartz is a versatile crystal that is believed to amplify energy and help with focus and clarity. It is also said to protect against negative energy and promote positivity.

3. Amethyst: Amethyst is a popular crystal for protection and purification. It is believed to help with spiritual growth, relieve stress and anxiety, and promote calm and balance.

4. Selenite: Selenite is known for its ability to cleanse and purify energy. It is believed to help with mental clarity, promote peace and tranquility, and protect against negative energy.

5. Hematite: Hematite is a grounding crystal that is said to help with protection and balance. It is also believed to help with physical and emotional healing.

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Usually a set of dice that have a horoscope symbol, planetary symbol, number or other symbol on them. Star dice can be used for divination, prediction, spiritual exploration and spiritual growth.

1. History: The Star Dice date back to the earliest Greek and Roman periods. During the Middle Ages and the Renaissance, they were often used for divination and prediction. Today, they are still one of the tools used by many people in their spiritual practice.

2. Use of the Star Dice: The method of using the Star Dice varies from individual to individual. Some people will roll the dice on a table and then explain the symbols represented by each die. Others may arrange the dice into a particular shape or layout and then interpret them according to their position and relationship.

3. Meaning of star dice: The meaning of star dice varies depending on the symbols on the dice. For example, one die may represent a certain sign or planet, while another may represent a certain energy, emotion or area of life. Interpreting the dice usually requires familiarity with the basics of the signs, planets, elements and astrology.

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Crystals are considered in the occult to be stones with special energetic and spiritual properties. Many people believe that crystals can protect people from negative energies and harm by way of absorbing, transforming and releasing energy.

Energy Absorption: Many people believe that crystals can absorb negative energies and thus protect those around them from harm. These negative energies may come from electromagnetic radiation, geomagnetic radiation, mental stress, malevolent emotions or other sources.

Energy Transformation: Some people believe that crystals can transform negative energy into positive energy, thus protecting those around them from harm. This transformation can be achieved through the molecular structure and colour within the crystal.

Energy Release: Many people believe that crystals can release energy to protect those around them. These energies may be positive, such as love, peace and calm, or negative, such as aggression, jealousy and resentment.

Spiritual Protection: Many people believe that crystals have the power of spiritual protection and can help protect people from negative emotions, malice and psychological attacks. Crystals can help people to establish better boundaries and protection on an emotional and psychological level.

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Meditation can help people reduce stress, anxiety and fatigue and enhance inner balance and stability.

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Meditation can help one to relax and think clearly. When meditating, one can remove oneself from external noises and distractions and focus on inner feelings and experiences.

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And helps people to relieve stress and anxiety. Through meditation, one can learn to relax the body and mind, thus reducing symptoms of anxiety and fatigue.

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It has improved my concentration and focus. By practising meditation, the brain becomes clearer, more agile and more flexible. And helped me to develop a deeper sense of self. During meditation I can observe my own thoughts and feelings first hand and better understand my inner world, as well as better learn and explore my relationship with the world around me. And I also felt elevated in terms of my thinking and physical health.

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Chakras are energy centers within the human body that are believed to regulate physical, emotional, and spiritual health. There are seven main chakras, each located along the spine from the base to the top of the head. They are traditionally associated with specific colors, sounds, and aspects of life.

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Meditation is often used to balance and activate the chakras. When the chakras are balanced and functioning properly, it could to bring about greater physical, emotional and spiritual well-being. This may be related to protecting the body, so I used it as a thought for research.

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1. Root Chakra (Muladhara): located at the base of the spine, associated with the color red, and related to the basic survival needs of safety, security, and stability.

2. Sacral Chakra (Svadhisthana): located just below the navel, associated with the color orange, and related to pleasure, creativity, and sexuality.

3. Solar Plexus Chakra (Manipura): located above the navel, associated with the color yellow, and related to personal power, confidence, and self-esteem.

4. Heart Chakra (Anahata): located at the center of the chest, associated with the color green, and related to love, compassion, and connection.

5. Throat Chakra (Vishuddha): located at the base of the throat, associated with the color blue, and related to communication, self-expression, and authenticity.

6. Third Eye Chakra (Ajna): located between the eyebrows, associated with the color indigo, and related to intuition, insight, and inner wisdom.

7. Crown Chakra (Sahasrara): located at the top of the head, associated with the color violet or white, and related to spiritual connection, consciousness, and transcendence.

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- Xapanã is a small crystal shop in its start-up phase. The 4 main objectives of the project were:
1. Create a humanized project.

2. To design a verbal and visual language closer to the client.

3. Develop solutions that support the company's new phase in the e-commerce environment and boost its presence on Instagram.

4. Facilitate the use and applications.

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1. Criar um projeto humanizado.

2. Projetar uma linguagem verbal e visual mais próxima do cliente.

3. Desenvolver soluções que sustentem a nova fase da empresa no ambiente e-commerce e potencialize sua presença no Instagram.

4. Facilitar o uso e as aplicações.

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1. Criar um projeto humanizado. 2. Projetar uma linguagem verbal e visual mais próxima do cliente. 3. Desenvolver soluções que sustentem a nova fase da empresa no ambiente e-commerce e potencialize sua presença no Instagram. 4. Facilitar o uso e as aplicações.

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RAJI focuses on procuring Pure and Authentic crystals and gems from around the globe and creating unique and sustainable jewelry, home decor and lifestyle interiors. RAJI creations are broadly grouped as modern, contemporary, Classic & minimalist.
We go the extra mile to bespoke your dream Jewellery.
RAJI wholeheartedly accepts corporate gifting and has luxury and unique gifting optiogs, all of which are handcrafted in pure Quartz crystals.
We create gorgeous lifestyle interiors which includes Quartz table, cabinets, wall units and various other luxury lifestyle interiors.

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A brand dedicated to using crystals to help people protect their bodies and minds through and with reference to meditation and chakra therapy. We believe that when the body and mind are in balance and harmony, we are better able to face life's challenges and avoid harm.

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People who feel emotionally and mentally exhausted under stress and challenge.

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Seeking a group of people who can enhance their self-awareness and self-reflection

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Microfilms are often a form of video with storytelling and emotion, and I believe that using microfilms as a form of advertising can be more resonant and emotionally projective for viewers. It can be used to convey the message and values that the brand wants to express through the plot and characters of the microfilm, thus enhancing the audience's awareness and goodwill towards the brand.

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K-pop is becoming increasingly dominant in the promotion of music culture today, with companies constantly working on new concepts to appeal to the masses. For example through music videos, or teasers.

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NMIXX (Korean girl groups) From JYP Official

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NMIXX (Korean girl groups) From JYP Official

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[NMIXX] Story Concept Film : Dizziness of Freedom

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When light shines through the prism, there are shadows as well as rainbows.
It represents the blocking of shadows (harm) as well as the display of rainbows (beautiful things) through the crystal as a medium.

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I bought this book at Astrology shop London. The Crystal Bible contains information on over 200 crystals and minerals, including their properties, meanings, and uses. And also includes detailed descriptions of each crystal's appearance, history, and metaphysical properties.

In addition to the crystal descriptions, the book includes sections on crystal healing, chakra balancing, and crystal grids. There are also tips on how to choose, cleanse, and use crystals for different purposes, such as meditation, manifestation, and energy healing.

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In this book I discovered that crystals have a role to play in protecting and changing one's mindset, and through this book I will be investigating specific types of crystals to determine my next branding plan.

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Seeing beyond the obvious
Seeing beyond the phenomenon
Seeing beyond from harm

Final
See the light beyond.

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Calm
Tender
protective
reassuring

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At Prism, our mission is to empower individuals on their journey to a more positive and harmonious life. We believe in the transformative power of crystals and their ability to enhance one's well-being. By offering carefully selected crystals and sharing knowledge about their energetic properties, we aim to improve the state of our customers and help them shield themselves from negativity to protection from harm. We strive to create a community where individuals can harness the energetic magnetic fields of crystals to protect themselves, cultivate positivity, and live their best lives.

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Our vision is to be a guiding light for individuals seeking positive transformation through the power of crystals. We envision a world where our clients embrace the energetic magnetism of crystals and use them as tools to protect themselves and reflect on their lives to radiate a positive light. Thus building an attitude to life that is full of harmony and abundance. Through our brand, we aspire to inspire and empower individuals to unleash their inner potential and illuminate the path to greater happiness and fulfilment.

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NewJeans (뉴진스) 'Ditto' Official MV (side A)

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Purpose:
Interview with an occultist from China
Investigate the domestic crystal market

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International Jewellery Market Trading Centre

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International Jewellery Market Trading Centre

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The most influential and largest jewellery trading market in China.

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This time, I researched one of the Bolin jewellery markets, which has the most extensive range of crystal jewellery.