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Coolhunting is a neologism coined in the early 1990s referring to a new kind of marketing professionals who make observations and predictions in changes of new 

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The Cool hunting
What means Cool hunting
Cool hunting actually is

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Test marketing is a method that aims to explore consumer response to a product or marketing campaign by making it available on a limited basis to test markets b

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The Test marketing
What means Test marketing
Test marketing  actually is

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What are online panels? Online panels are groups of pre-recruited individuals who have agreed to take part in market research surveys, focus groups, or in-depth

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The Online panels
What means Online panels
Online panels actually are

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(of a person or their eyes) look carefully and thoroughly at (someone or something), especially so as to appraise them.

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The survey
What means survey
Survey actually is

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The concept testing
It is the concept testing
It is not the concept testing

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Secondary research, also known as desk research, is a research method that involves compiling existing data sourced from a variety of channels. This includes in

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The Secondary Research
It is the Secondary Research
It is not the Secondary Research

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Primary research is any type of research that you collect yourself. Examples include surveys, interviews, observations, and ethnographic research. A good resear

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Is the Primary Research
is not the Primary Research
It actually is Primary Research

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the commercial value that derives from consumer perception of the brand name of a particular product or service, rather than from the product or service itself.

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The Brand Equity
They have Brand Equity
They dont have Brand Equity

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put or arrange (someone or something) in a particular place or way.

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They practice the Positionating
They are Positionating
They are not Positionating