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In the 1970's, the travel and tourism industry experienced a significant shift, with the rise of package holidays and mass tourism. This was due to many reasons such as, economic prosperity this is when people started to earn more money therefore they had more to access to traveling and leisure. Another reason is lower costs, due to the energy crisis of the 1970's it led to lower prices and costs which meant holidays were much more cost efficient. Tour operators are also an impact as they helped make holidays more affordable and accessible. For example, package holidays which include many things such as transport, hotels and food. This makes it cheaper as it all comes as a bundle and is a great deal. The major growth came in the 1970s, as people became more prosperous and keen to see new places. Popular destinations were Spain and Portugal as they are not as far. In the 1970's there was also an increase in oversea travel. It increased by 16% with 6.7 million people traveling.

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In the 1980's it changed a lot, such as travel trends becoming a thing. Some popular travel trends were long-distance traveling

such as traveling to the US and the Caribbean. There were also many package holidays to China, Thailand and the Maldives. Another trend was economy class travel, economy class is when there was a change is seating and comfort such as the seats being more roomier and seats being reclining. Another change in the 1980's was technology. One of the areas of greatest impact through new technology has been in the way bookings are made. This increased numbers on people traveling as there was many more ways to book holidays. Another change was globalization, as international travel became more affordable, people began to explore destinations around the world which lead to the growth of tourism.

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Lots of changes happened in the 1990's. Online booking became normality, there was online travel agents. Travelweb.com was the first online catalogue of hotels all around the world, this website came out in 1994. Online booking allowed customers to compare prices and book flights and accommodation from their own homes. Another change in the 1990's was diverse destinations, there was a growing interest in diverse and exotic travel destinations. As global travel became more accessible, destinations that were previously less popular gained attention. In the 1990's there was a rise in adventure tourism and eco-tourism, with travellers seeking unique experiences and connection with nature. These changes in the 1990's helped shape the modern travel landscape, emphasizing convivence, affordability and sustainability.

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There was many technological advancements such as the rise of mobile technology and smartphones transformed how travellers booked trips and accessed information. There was apps for booking flights, accommodations and navigating destinations became easier. Another huge change in the 2000's for the travel and tourism industry was social media influence. Platforms such as Facebook, Instagram and Twitter changed how people shared travel experiences and influenced destination choices. In the 2000's there was a major increase in security measures, this started to make a massive change after the events on September 11, 2001. After that incident security protocols at airports and travel regulations became more strict. This made traveling more safe for passengers. Overall in the 2000's there was many changes that helped the industry as it allowed even easier access to accessing flights and hotels. Many more places were being explored by travellers too.

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The COVID 19 - pandemic led to unprecedented travel restrictions which brought the numbers of travellers down by a lot. Governments worldwide imposed lockdowns which restricted you to travelling as there was travel bans. Many flights were cancelled and tourist attractions were closed. A change in 2020 for the travel and tourism industry is sustainable travel trends, there has been a growing emphasis on sustainable travel, with more travellers seeking eco-friendly options and supporting local economies. In 2020 there is digital transformation, there is now virtual tours, contactless check-ins and enhanced online booking systems. These impacts have reshaped the travel landscape, emphasizing adaptability, health consciousness and sustainability as key themes move forward. Overall COVID 19 had a major impact as it decreased tourism, however as back to normal now the travel and tourism industry has changed drastically since the 1970's with online websites, travel trends with social media and different places all over the world being visited such as many different types of holidays like family friendly, adventurous and city breaks.