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Maps Included:

Note. Adapted from Chance of exceeding the median rainfall for September to November 2021 by Australian Government Bureau of Meteorology, 2021, https://www.abc.net.au/news/2021-08-27/spring-weather-outlook/100410894

Note. Adapted from Queensland Land Use by Jacaranda Plus, n.d., Junior Atlas

Note. Adapted from Shipwrecks around Australia by Jacaranda Plus, n.d., Junior Atlas

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For the self-mapping activity, I wanted to communicate the target audience for my brand, new small businesses and demonstrate my skills with a diverse range of mediums as well as incorporating my own favourite styles.

The theme of Spring in this artwork is used to symbolise my focus on new small businesses, as it symbolises new beginnings and rebirth. The pressed flowers and butterflies used not only allude to the Spring season, but also express freedom and growth.

The maps incorporated into this artwork reflect my personal connection to place. I was born and have always lived in Brisbane, Australia, which has formed my cultural understanding. I also have Irish heritage and English heritage which also strongly informs my designs.

I have painted over the maps following graphs by the Australian Bureau of Meteorology that show the 'chance of exceeding the median rainfall for September to November 2021' (the months of Spring in Australia), tying them into the key theme of the work.

The figure on the right of the image is an abstract self painting replicating a body heat map. The colours used adhere with my chosen design colour palette. The film that wraps around the figures' body symbolises my love of photography.

The use of maps of place and the body heat map within this self-map symbolise my goal to delve deeper and communicate clients/businesses' values and beliefs in my designs, not just the aesthetics.

A range of mediums have been used to create this artwork including acrylic paint, paper, dried flowers (secured with hot glue), feather butterflies, cut up film and pen ink, to communicate my skills in a variety of mediums and styles.

Overall, this self-map communicates the influence of my connection to nature and place in my designs. It demonstrates my creativity and ability to work with a variety of mediums and shows my focus on working with people to communicate deeper meaning.

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For the 'one second per day' activity, I documented my favourite parts and inspiration of each day. My work is highly influenced my surroundings whether it be people, places or things.

I noticed that plants, friendships, music and appreciating being outside were key themes in my 1SE video.

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Why: I do design because I love being creative. Working in a field that I really enjoy and that I am passionate about is my goal.

How: I create designs predominantly through photography and photo-manipulation, video graphic aspects, and mixed media imagery.

What: My typical style is a bit alternative, abstract and grungy. I like to take inspiration from ordinary things and recreate them in a disorderly or unusual fashion. For example, I might take inspiration from a natural landscape and manipulate the colours to pinks and purples and alter the shapes of objects to create something entirely different and out of this world. I like to appreciate the world around me, but also manipulate it in my artworks to give them more personal meaning.

For Whom: I love to create designs for new small businesses. I love helping others bring their ideas to life and finding creative ways to represent their identity.

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My purpose is to create interesting and in individual designs that accurately represent my clients' values.

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I replaced the word 'balance' with my new keyword, 'diversity'. This is because my goal in design is to work with a diverse range of mediums, project types and clients. I love working with new clients and learning about their worldview and values. The challenge of working with different personalities and aesthetics is really exciting.

I have always said that I never want to have an office job, I want to be hands on and ever changing. I aim to work on a wide range of projects as a designer, not just within one specific category. At the moment I create through photography, videography, audio, painting, mixed media collage and drawing. I hope to expand my skills to other mediums and types of work in the future.

Focusing on new small business branding allows me to experiment with a range of different design styles specific to the individual business types and themes, using a range of mediums.  Throughout my career I would also like to work on other projects and expand my creative ability .

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- Use the rule of thirds to position the face in the centre of the frame, making my face the main focus.

- Shirt and raised elbow create triangles to demonstrate balance and strength in the photograph.

- Soft natural lighting communicates approachability and authenticity

- high saturation creates colour, alluding to creativity and gives the character personality

- clothing is white, symbolising new beginnings (relating to my target audience)

- Natural landscape in the background reflects my connection to nature. My designs often draw inspiration from nature.

- The photo is candid to give the subject more personality. It is  informal giving the subject an approachable appearance.

- The hills in background draw focus to the face

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Digital Colour Palette For My Design Identity

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Digital Colour Palette For My Design Identity

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I have chosen this colour palette for my work as it represents the mood of my work and holds personal meaning.

This analogous palette features a mix of cool and vibrant colours. The target audience for my business is upcoming small businesses. The pale pink is a playful colour that represents youthfulness. The vibrant pink represents excitement and energy. Purple represents transformation and is associated with royalty. Blue represents calmness and stability. The purpose of this colour combination is to communicate my ability to create captivating professional designs to help upcoming small businesses owners. The calm qualities of this colour wheel convey the idea of smooth process.

Personal meaning/connection to the given colours:
I have been working with the same sort of colour palette for most of my previous personal designs as the colours pink, purple and blue hold personal meaning. Pink typically represents femininity, whilst blue represents masculinity. Purple is a combination of both. I like to think that if I were to express my personality in colours, I would use these three to describe it. Whilst I identify as female, I have always felt as equally masculine as I am feminine. Therefore the key colour that I would use to describe myself with would be purple. On some days I feel more feminine ( 'pink'), on others a feel more masculine  ('blue').  I also identify as bisexual. This colour combination makes up the bisexual pride flag. The bisexual flag was designed by Michael Page in 1998. The pink stripe at the top represents same gender-attraction, the blue stripe at the bottom represents opposite-gender attraction and the purple stripe in the centre represents attraction to both.

To me this colour scheme also represents the ability to be diverse. The key colour is purple but it feeds into both vibrant and cool colours, evoking versatility.

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Own Photograph - colour theme identified using https://color.adobe.com/create/image

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Own Photograph - colour theme identified using https://color.adobe.com/create/image

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Own Photograph - colour theme identified using https://color.adobe.com/create/image

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Own Photograph - colour theme identified using https://color.adobe.com/create/image

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Text To Evoke Visual Expression - Blackout Poetry

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Text To Evoke Visual Expression - Blackout Poetry

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APPLYING THE ABOVE TO A PROFESSIONAL IDENTITY (KEYWORDS)

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APPLYING THE ABOVE TO A PROFESSIONAL IDENTITY (KEYWORDS)

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Exercises for Expressing Personas Into Logos:

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Exercises for Expressing Personas Into Logos:

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Translate Drawings Into Illustrator/Fresco: insights 

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Translate Drawings Into Illustrator/Fresco: insights 

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For the first drawing, I used Adobe Fresco to recreate it. I played around with different brush tools to create the textures look that I wanted for this drawing.

I translated the other two drawings into Illustrator. I found that when I image-traced the images, they looked very detailed and busy. I decided to draw over my sketches and create more space within them, making them look more simplified and fun. This would also allow the images to be more scalable.

I also added colour to my drawings to suit the rest of my portfolio and make the drawings more bright and fun. Through this activity I learnt how to navigate in Adobe Illustrator and Fresco and I experimented with a range of tools to create my designs. I now know that by transferring drawings into apps like Illustrator and Fresco, designers can quickly and easily make their draft drawings look much more professional and polished.

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I decided to use Adobe Portfolio as I like the layout. I have used Wordpress, Wix and bechance for previous projects so I would like to experiment with Adobe Portfolio for this project.

https://breemcgirl.myportfolio.com

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Draw An Object That You Love Every Day In A Different Style:

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Draw An Object That You Love Every Day In A Different Style:

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The icons below that I have created reflect the events of my day.

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I decided to use the drawings from my style development/experimentation images to create my logo.

Butterflies symbolise freedom, diversity, and new beginnings. If the style of the butterfly is abstract, it will also communicate creativity.

My logo experiments are as follows:

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Originally, I experimented with projecting some of my own photographic works onto my face. However, I decided that this style may be a bit daunting to clients and perhaps wouldn't be the best way to represent myself. My experiments are displayed below:

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https://breemcgirl.myportfolio.com/work

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I wanted to portray myself in a more friendly, approachable and down-to-earth way that better express my key words.
I went for a more candid, friendly, down-to-earth and relaxed approach.

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This style is edgy and disturbing but also feminine and delicate. I have decided to keep the logo in black and white, as it will stand out on a diverse range of backgrounds. I did not want to overcomplicate the logo with intricate lines and colours due to the consideration of scaleability. This logo accurately communicates my design purpose and key words (creativity, freedom and diversity).

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I chose to focus on the new butterfly neon light that I got for my bedroom. I experimented with different creative styles and different butterfly wing shapes.

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References:

Boucher, C E. (2021). Beautiful Alien Scars Tattoo [photograph]. Grimes Instagram https://www.instagram.com/p/CNjOvN0sfv4/

Phipps, M (2021). Abstract Thermal Body Painting [photograph of artwork]. Maggies Girls Instagram     https://www.instagram.com/maggies.girls/

Franta, C. (2017). Note To Self. Simon & Schuster Publishing.

Mcgirl, B. (2020). Alien Fairy Long Exposure Experiment [Photograph). From personal collection

Colour palette created using Adobe Colour Wheel: https://color.adobe.com/create/color-wheel