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Why Online Privacy Matters?
After Snowden's leak, people know that privacy has eventually been destroyed. Today's culture is becoming more straightforward, which means greater transparency in all sections of life (Spivack, 2013). But people are always caught in a dilemma of whether to use social networks social networks to get in touch with others and get social support. Grimmelman (2009) claims that social networks rattle the social dynamics of privacy and threatens users’ self-determination, this does not mean that users are giving up the right to preserve their online privacy.

Why News Media Matters?
The news media plays an important role in impacting readers’ opinions and behaviors. Besides, news reports often cause readers to have some concerns. In the light of the information leaked by the whistleblower Snowden, news reports on online privacy issues emerged endlessly. However, the increase in the number of news reports does not only mean that news reports have depth, but also may conduct fear appeal (Johnston & Warkentin, 2010). Therefore, it is important to examine the portrayal of news reports on online privacy.

Speaking of COVID-19
Moreover, COVID-19 occurred in an era when communication is timelier. Therefore, it is effective that using social media to prevent the spread of coronavirus (Sharma & Bashir, 2020). As the governments of many countries are introducing some policies to track users' real-time location through social media, privacy is threatened again.

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Methodology - Quantitative Content Analysis

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Methodology - Quantitative Content Analysis

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This study employed quantitative content analysis. In the early 1950s, this method was developed by Harold Laswell in studying media propaganda. Laswell (1927) states the objective of this method is to find who says what to whom through what distribution and how the response is. For this reason I choose this method. Because in this study, journalists can spread their opinions about privacy on SNS by news reports to audiences and guide or warn them accordingly.
Due to the White House (2020) declared a national emergency concerning the COVID-19 outbreak on the 13th of March, this research investigates how The New York Times reports the issue of privacy on social media during the last 8 months from March 2020 to October 2020.
According to Burgoon's theory (1982),the concept of privacy consists of informational privacy, psychological privacy, interactional privacy and physical privacy. Therefore, there are four categories in framing online privacy on social media which are informational self-determination, psychosocial need satisfaction, security and activity.
The samples were used to randomly select 35 pieces of news from nearly 3000 ones by integer generator. After identifying, 24 articles cover only one frame.

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1. With respect to the research question, the study found that physical privacy is the most mentioned value frame of U.S news media coverage of online privacy on social media. According to rough statistics, this frame often appears at the same time as tracking applications launched for epidemic prevention and control.
2. The data did not only show that the frame of activity accounted for 38% of the total news, but also demonstrated that the psychosocial need satisfaction, which accounted for the smallest total news, increased to 13%. Comparing with the previous research made by Teutsch and Niemann in 2016, this frame had only a 6% mention rate before, but now it has more than doubled. According to the headlines of the news, it can be roughly concluded that this frame has begun to be paid more attention to how children who take online lessons at home begin to adapt to social networks prematurely and the various psychological effects that need to turn on their cameras in online class.

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Online privacy has been frequently reported by the news media, but some people do not realize that their data and time of use have been monetized for transactions when using social media. This is mainly because the erosion of online privacy is gradual. It will not endanger people’s normal lives in an instant. But today’s major social media companies are inventing clever algorithms that will eventually or already occupy users’ time.
Therefore, by observing how people pay attention to online privacy issues through news reports, we can understand what people are most concerned about. Although over-reporting can lead to extreme non-use of social networks, this can lead to people unable to positively face the challenges they are facing.
During COVID-19, when people have to use social networks more, we also have to start living with the risk of online privacy being leaked.
Finally, I want to end with Apple’s recent privacy and security ad. This interesting video wants people to convey that in a society where online privacy is not protected, people’s various online behaviors are like being broadcast in real time by a megaphone.

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Burgoon, J.K. (1982). Privacy in communication. In M. Burgoon (Eds.) Communication yearbook, 6 (pp.206-249). Sage, Beverly Hills, CA.

Grimmelmann, J. (2009). Facebook and the social dynamics of privacy. Iowa Law Review, 94, 1137-1206.

Johnston, A., & Warkentin, M. (2010). Fear appeals and information security  behaviors: An empirical study. MIS Quarterly, 34(3), 549-566. doi:10.2307/25750691

Lasswell, H. (1927). Propaganda techniques in the world war. New York: Knopf.

Spivack, N. (2013, Jul 1). The post-privacy world. The Wired, Retrieved from http://www.wired.com.

Sharma, T., & Bashir, M. (2020). Use of apps in the COVID-19 response and the loss of privacy protection. Nature Medicine, 26, 1165–1167. doi:10.1038/s41591-020-0928-y

White House. (2020, Mar 13). Proclamation of declaring a national emergence concerning the novel coronavirus disease (COVID-19) outbreak. White House, Retrieved from http://www.whitehouse.gov.