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1.4 The sources and applications of funds

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1.4 The sources and applications of funds

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1.5 New types of financial services provision

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1.5 New types of financial services provision

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2.3 The need to promote more competition

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2.3 The need to promote more competition

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2.5 The consumer environment and the determination of consumer choice

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2.5 The consumer environment and the determination of consumer choice

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3.1 The sustainability of the financial services system

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3.1 The sustainability of the financial services system

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3.2 The sustainability of individual providers within the financial services system

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3.2 The sustainability of individual providers within the financial services system

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3.3 The sustainability of financial products

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3.3 The sustainability of financial products

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4.1 How the media treat financial matters

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4.1 How the media treat financial matters

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4.2 Extreme reporting v the balanced view

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4.2 Extreme reporting v the balanced view

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5.1 The external environment and PESTEL analysis

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5.1 The external environment and PESTEL analysis

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P - Competition and consumer protection
E - Changes in interest rate, interest rates, competition and housing market
S - Changing lifestyles, Unemployment rates and demographic trends
T -

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6.8 Religious attitudes to financial products

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6.8 Religious attitudes to financial products

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7.4 The small print and regulatory requirements

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7.4 The small print and regulatory requirements

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7.7 Ethics, sustainability, corporate social responsibility and environmental issues in marketing literature

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7.7 Ethics, sustainability, corporate social responsibility and environmental issues in marketing literature

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7.9 How different approaches fit different business contexts

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7.9 How different approaches fit different business contexts

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7.10 Marketing and the wider industry context

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7.10 Marketing and the wider industry context

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7.11 Marketing and the changing financial services industry

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7.11 Marketing and the changing financial services industry

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9.1 Meeting the needs, wants and aspirations of a market segment

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9.1 Meeting the needs, wants and aspirations of a market segment

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9.2 Market research in financial services

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9.2 Market research in financial services