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S. khuzwayo 21732276

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Strategic analysis and strategic planning:

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Strategic analysis and strategic planning:

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Strategic analysis is a process that involves researching an organisation environment  within which it operates. strategic analysis is essential to formulate strategic planning for making and smooth working of that organization. strategic analysis process involves  factors such as:
1. Identifying and evaluating data relevant to the company strategy.
2. Defining the internal and external environment to be  examined.
3. Using several analytic methods such as porters five forces analysis, SWOT analysis. Stated by Jordan, M. (2000).
Strategic planning is an organisations process of defining its strategy, or direction and making decisions on allocating its resources to pursue the strategy. it is executed by strategic planners who involve many parties and research sources in their analysis of the organisation and its relationship to the environment in which it completes. Stated by Martin, G. (2007).
Evaluation of strategic fitness:
The strategic fitness is defined as the capability of the mind to generate insight and set direction that leads to advantage. The strategic fitness provides managers at all levels and in all functional areas with comprehensive approach to enhancing their strategic capabilities. Strategic Fitness gives managers the concept and tools to build the essential strategy capability skill sets. Stated by Kings, C. (2012)
REFERENCES:
1. Martin, Gooner. (2007). Strategy skills.com/strategic-fitness/ available at https://www.strategyskils.com. Accessed on [ 10 August 2020]
2. Jordan Miles, Kings Carlos. (2012).  The marketing business strategies available at https//:en.m.wikipedia.org>wiki. Accessed on [10 August 2020].

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Sboniso nzama 21631597 sc

Strategic planning

Strategic planning is the road map on how we going to bridge the gap, The purpose of this tools is to help the organisation in  making decisions and finds competitive advantage through internal and external environments by using swot analysis.

Strategic is an articulated plan the organisation use to assess it resources by 1st understanding it mission, vision, goal and objectives. Most common way the organisation must ask these questions what's are strategic differentian in market place and how you different. The organisation must have what we call organizations engagement where everyone in business know what do and how we gonna achieve goal and mision and vision of the company.

Strategic analysis is a process that involves researching an organizations business environment within which it operates. It's essential in order to formulate strategic planning for decisions making and smooth operations in that particular company. On the same note strategies planning it's definined as an organizations process of difining it strategy or direction and decision making on allocation it's resources to pursue their strategy with the aim of achieving it's vision. The relation between these two phenomenon is that they aid an organization in coming up with a suitable strategy that will enable them to reach it's target whilst ecomizing on their resources.

Strategic planning needs to be flexible that's where strategic fitness comes in to play. Strategic fitness is a degree to which an organization matches its resources and capabilities with the opportunies in the external environment. The matching takes place through strategic and it is thus vital that the company has the actual resources and capabilities to execute and support the strategy.

Strategic fitness can be used to evaluate the current strategic situation of the organisation as well as opportunities, tools that can be used actively to evaluate strategies fitness are SWOT matrix values chain analysis and cashflow analysis to name a few.

According to Richard Hall strategic planning is sustainable competitive advantage results from the possession of feedstock of these capabilities differential is intangible resources which ranges from patents and licenses to reputation and know how and reputaion are perceived as the resources which make the most vital contributions to the business success and that for most campanies oparation is most important areas of employees know how.

Environment analysis is critical part of the strategic management planning process. The swot analysis is the framework,perposedby many as categories significant environmental factors both internal and external to the organization.swot analysis has been praised for it's simplicity and practical as frameworkit has been widely adapted but generally it also has been accepted uncritically.

It is evedent that swot analysis can't be viewed as a strategic analysis tool with emphasis solely on it's output, its should be used as a dynamic part of management and business development process.

References list
Richard, h, 2007 literature review strategic management. Management journals 13(2), 135-144,1992. Available at:http://foi.org/10.1002 /smj. 4250130205
(Accessed 08 August 2020)
Jen, l, 2007 manual Bauer. Journal 18,(2007)12.
Available at:http://foi.org /10.1002 /9781118858547.ch3
(Accessed 18 December 2017)

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KHOMO T. P
21605494
Task 3: STRATEGIC PLANNING

Strategy Analysis
Strategy analysis is utilized by organizations to formulate strategic planning for decision making and also to smooth the workplace of the organization as it helps managers to determine what areas to be enhanced and that are doing well. Due to that reality it allows for companies to use several analytical tools such as Porters Five Force model, SWOT Analysis, PESTEl and Value chain analysis to measure and evaluate the environment in which the business operates.(Anderson, Paul F. 1981).

Strategic planning
According to (Hofer and Schendel 1978) state that "without a clear set of objectives the strategic planning is meaningless". Strategic planning refers to the major link between the goals and objectives the organization want to achieve and the various functional areas policies and operating plans it use to guide its day to day activities.

Internal Strategic Analysis - Organization look within the organization and identify the positive and negative points and establish the set of resources that can be used to improve the company's image within the market. It's start from evaluating the performance of the organization, thus include evaluating the potential of an organization and its capabilities to grow.

External Strategic Analysis - Once the organization has successfully completed it's internal analysis, the organization need to know about external factors that can be a hindrance in their growth. To be able to achieve that, they need to know how market functions and how consumers react to certain product/Services. Measuring customer satisfaction is a common external analysis method.

Evaluation of Strategic Fitness
It refers to breaking down the strategic plan and evaluating how much an organization has done towards accomplishing their goals through strategy. An internal strategy tool that should be used as part of a broader strategy analysis for organization when making a decision about the strategy that would be followed. It provides managers to enhance their strategic capabilities. (Mert, 2016)

References
Anderson, Paul F. (1981), "Marketing investment Analysis", Research in Marketing, 4 Jagdish N. Sheth. Ed., Greenwich, C.T; JAT press, 1-37.

Adi Bhati (2020) Strategic Analysis.
Available from:

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What is Strategic Analysis?

Strategic analysis is a process that involves researching an organization's business environment within which it operates. Strategic is essential to formulate strategic planning for decision making and smooth working of that organization. With the help of strategic planning, the objective or goals that are set by the organization can be fulfilled.

In a constant strive to improve, organizations must periodically conduct a strategic analysis which will, in turn, help them determine what areas need improvement and areas that are already doing well. For an organization to function efficiently, it is important to think about how positive changes need to be implemented.

Strategic analysis is essential if a company has a goal and a mission for themselves. All leading organization who are well known for their achievements have years of strategic planning being implemented at various stages. Strategic planning is a long-term task involving continuous and systematic planning and resource investment. The main question that a company should consider when performing a strategic analysis is: How is the market constituted? How are the active clients in this sector? While conducting strategic analysis, organizations must know their competitors and thus be able to define a strategy that will help them an unbeatable player in that market. One of the most important functions of strategic planning is to predict future events and deduce alternative strategies if a certain plan doesn't work out as expected.

Types of Strategic Analysis

Internal strategic analysis: As the name suggests, through this analysis organizations look inwards or within the organization and identify the positive and negative points, and establish the set of resources that can be used to improve the company's image within the market. Internal analysis starts from evaluating the performance of the organization. This includes evaluating the potential of an organization and its capacity to grow.

The analysis of the strengths of the company should be oriented to the market, focusing on the . The strengths only make sense when they help the company to fulfill client's needs. When doing an internal strategic analysis one should also know the weaknesses and limitations that a company faces existentially or in the future.

SWOT analysis is one of the most reputed techniques for internal strategic analysis. There is no better way to benefit from a strategically performed analysis than to use it to detect the strengths, opportunities, weaknesses, and threats that your project may suffer.

Performing SWOT analysis will help you create a strong and long term vision through strategic planning for your organization. The important thing is to constantly evaluate the environment in which the company operates, and act accordingly. It is essential for an organization to take into account the SWOT principle in order to be able to plan efficiently. Through a thorough SWOT analysis companies will be able to prevent a number of problems that can arise if there is no systematic .

Learn more: SWOT Analysis for your next market research

Let us further break down these attributes and understand how an organization can conduct a complete strategic analysis to be able to plan and perform better with each passing year.

1. Strengths of a company: There are several attributes within the company that are positive, that you can control in order to obtain better results, they are your , which makes you stand out from others. Surely there are certain resources or strategies that have led to your organization's process year on year. Knowing these resources or strategies are also considered as strengths. Knowing this type of information is very important because these are the elements that give you an advantage over your competition.

2. Business weakness: It is practically impossible for an organization or a company to have only strengths and not have weaknesses. Therefore, there are certain characteristics of an organization that they need to be improved in order to be able to perform better and compete in the market. These are called business weaknesses. Most of the factors are foreseeable and an organization needs to identify them well in advance and approach the problems with a corrective measure.

3. Threats to an organization: There are going to negative factors that will affect the growth of the organization and these factors can be analyzed too. These factors need to detected and a risk management strategy needs to be put in place so that threats like stronger brand value of the competitors, better relationship of competitors with retailers etc. don't have an adverse effect on the company's growth. Also, threats like multiple players in the market with the same products, downturn in economy, better advertising of the same product by competitors are some threats that have to be dealt with carefully so that competitors don't take advantage of the situation.

4. Opportunities for the company: Detect the opportunities you have to grow. Knowing the path organizations must follow is a great step towards success. Take advantage of all those external factors that are positive for the organization. Identify all the opportunities and take advantage of them.

Learn more: Trend analysis as a strategic analysis technique

External strategic analysis: Once the organization has successfully completed its internal analysis, the organization needs to know about external factors that can be a hindrance in their growth. To do so, they need to know how the market functions and how consumers react or behave to certain products or services. Measuring customer satisfaction is a common external analysis method. PESTLE analysis is one of the most widely used external analysis techniques. The process one is most likely to adopt when using a PESTLE technique is relatively a simple one.

PESTLE analysis (Political, Economic, Social, Legal and Environmental) describes a framework of macro-environmental factors used in the environmental scanning component of external strategic analysis. The model has been extended by adding and Demographic factors. It is a part of the external analysis when conducting a strategic analysis or doing market research and gives an overview of the different macroenvironmental factors that the organization has to take into consideration. By using PESTLE analysis one can:

1. Find out the key issues beyond the organization's control, like changes in political scenario changing rules that can be implemented at any point in time.

2. Identify the impact of each issue.

3. See how important these issues are to the organization.

4. Rate the likelihood of its occurrence.

5. Briefly consider the implications if the issue did occur.

Learn more: Demographic Survey Questions Template

Strategic Analysis and Market Research

Market research can provide you with the necessary information to know the different market scenarios and suggest strategies to achieve more sales. Market research is either qualitative or quantitative in nature of conduct.Market research can provide you with the necessary information to know the different market scenarios and propose strategies to achieve more sales. For example, through market research, an organization can know the degree of recognition that the brand has and plan marketing campaign correctly.

Organizations can also bet effectively the introduction of a new product into the market, or innovate through the new ideas of customers. Ask the right questions to customers and get their .The data provided by the investigation will help you to plan correctly what you have to do, for example, in case your competitors lower their prices, or are there changes in the behavior of your consumers?

Strengths of Strategic Analysis

1. Strategic analysis allows you to have clarity of the internal positive attributes of the organization that are under control. By knowing these positive attributes an organization can focus on the factors that lead to positive performance and can replicate the strategy wherever applicable.

2. It helps identify strength of both internal as well as external resources, such that it leads to an increasing competitive advantage.

3. It offers you the internal components that add value or offer a competitive advantage to your business. When you have a reasonable competitive advantage over you competitors half the game plan is clear. The only aspect that would need clarity is what is not going the company's way.

Weaknesses of Strategic Analysis

1. Strategic analysis can generate too many ideas, but doesn't help to choose which one is the best.

2. Sometimes too much time is spent on existential problem solving, such that there is little or no time left for innovating new products or making service level changes at the organizational level.

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What is Strategic Analysis? | QuestionPro

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Strategic analysis is a process that involves researching an organization's business environment within which it operates. Learn about SWOT Analysis and its role in internal strategic analysis and PESTLE Analysis and its role in external strategic analysis. Also learn about Strategic Analysis and its role in Market Research and their strengths and weaknesses.

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Dladla. FS 21615723

According to my understanding; strategic analysis refers to the process of conducting research on a company and its operating environment to formulate a strategy. By Identifying and evaluating data relevant to the company’s strategy.They also define the internal and external environments to be analyzed and using several analytic methods such as Porter’s five forces analysis, SWOT analysis, and value chain analysis.

Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy. It is here that priorities are set. It may also extend to control mechanisms for guiding the implementation of the strategy. According to Mintzberg. H (1996) he agrees that strategic planning can help coordinate planning efforts and measure progress on strategic goals, but that it occurs "around" the strategy formation process rather than within it.

Strategic fit evaluates the current performance of an organization/industry. This is necessary to evaluate how the organization is capable to achieve its external demands.

References

1.  https://corporatefinanceinstitute.com/resources/knowledge/strategy/strategic-analysis/>blog [Accessed 14 August 2020]

2. Strategic fit: model development and fitness analysis

Volume 7, 2019 - Issue 1

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Buthelezi A.T 21604941
strategic analysis.
is the process that involves researching an organisations business environment within which it operates.
it enables the managers in the organisation to be able to analyse the business internal and external by looking at the strengths, weaknesses, opportunities, and threat(SWOT) analysis within the organisation.

internal strategic analysis
this allows the organisation to know about the internal factors that the organisation can improve on like improving the strengths of the company and also be able to avoid or deal with the company weaknesses.

external strategy analysis
this allows the organisation to know about the external factors  such as opportunities and threat that have the resistance in the organisation growth, by understanding the marketing functions and how the customers behave on certain product and also measuring the customer satisfaction.

strategic planning
is the process of documenting and establishing a direction of your small business by assessing both where you  are and where you are going. the strategic plan  gives you a place to know your mission, vision, and values, as well as the your company long term goals and your actions plans you will use to achieve those goals. strategic plan outlines the strategy for growth and success in future by using existing resources.

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The strategic analysis can be defined as a process for investigating an organization's business environment within which the enterprise is performing. Strategic analysis is needed to formulate strategic planning and smooth operation of the organization for decision-making. Priyanki Baruah (2019). Furthermore this Author r explains that With proper strategic planning the company's goals or objectives can be met.Regardless of the relentless effort to be effective in this competitive environment , business organizations perform strategic analysis regularly to assess which segments require change and which areas do extremely well. In an organization to work efficiently, it is important to know the ways to execute the positive changes.The strategic planning process is the steps you 're going through as a company to decide.The direction of your organisationWhat you are going to do, and for whomHow to calculate and direct your approach to where you want to be (Goals). It is a helpful roadmap for your staff, the organization's leadership and the stakeholders to know where you're going and why you're going.According to Rickard Hagtorn (2018) The method of evaluating the strategy includes examining the action plan and determining how well you have performed with the strategy toward achieving the targets. The assessment of a strategy is an internal analytical method that can be used when making decisions about the plan as part of a larger strategic framework for the company.The process of evaluating the Strategy typically involves answering questions such as:How much progress toward our vision have we made? Will our Strategic Focus Areas remain relevant?What of our goals have we accomplished?What goals are no longer neededDo we have enough Projects to achieve unfinished Goals?Still, are our KPIs effective in measuring progress towards our goals?ReferencesPriyanki Baruah (2019) Strategy Evaluation - How To Do It Correctly available at: https://www.executestrategy.net/blog/strategy-evaluationRickard Hagtorn (2018) Strategic Analysis | Meaning, Use, Types, Methods available at: https://planningtank.com/blog/strategic-analysis

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The strategic analysis can be defined as a process for investigating an organization's business environment within which the enterprise is performing. Strategic analysis is needed to formulate strategic planning and smooth operation of the organization for decision-making. Priyanki Baruah (2019). Furthermore this Author r explains that With proper strategic planning the company's goals or objectives can be met.Regardless of the relentless effort to be effective in this competitive environment , business organizations perform strategic analysis regularly to assess which segments require change and which areas do extremely well. In an organization to work efficiently, it is important to know the ways to execute the positive changes.The strategic planning process is the steps you 're going through as a company to decide.The direction of your organisationWhat you are going to do, and for whomHow to calculate and direct your approach to where you want to be (Goals). It is a helpful roadmap for your staff, the organization's leadership and the stakeholders to know where you're going and why you're going.According to Rickard Hagtorn (2018) The method of evaluating the strategy includes examining the action plan and determining how well you have performed with the strategy toward achieving the targets. The assessment of a strategy is an internal analytical method that can be used when making decisions about the plan as part of a larger strategic framework for the company.The process of evaluating the Strategy typically involves answering questions such as:How much progress toward our vision have we made? Will our Strategic Focus Areas remain relevant?What of our goals have we accomplished?What goals are no longer neededDo we have enough Projects to achieve unfinished Goals?Still, are our KPIs effective in measuring progress towards our goals?ReferencesPriyanki Baruah (2019) Strategy Evaluation - How To Do It Correctly available at: https://www.executestrategy.net/blog/strategy-evaluationRickard Hagtorn (2018) Strategic Analysis | Meaning, Use, Types, Methods available at: https://planningtank.com/blog/strategic-analysis

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Mthembu N.P 21731620

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Strategic Planning and strategic analysis

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Strategic analysis is a process that involves research an organization’s business environment within which it operates. Strategic analysis is essential to formulate strategic planning for decision making and smooth working of that organization. With the help of strategic planning, the objective or goals that are set by the organization can be fulfilled.

In a constant strive to improve, organizations must periodically conduct a strategic analysis which will, in turn, help them determine what areas need improvement and areas that are already doing well. Strategic planning is a long-term task involving continuous and systematic planning and resource investment.

Evaluation of strategic fitness

According to habibur and Rah-man (2018;44-46) This is analyzing the strategic plan and assessing how much you have done towards achieving your strategy your goals through your strategy. it evaluates the current performance of an organization; this is necessary to determine whether the organization is capable to achieve its external demand. firstly, the company have assessed their current state and where it wants to be in future and whether their resources are sufficient to obtaining their objectives and productivity of their strategic plan.

References

Adi Bhati (2020) strategic analysis. available from https://www.questionpro.com/blog/strategic-analysis

Habibur, M.D. Rahman, A, (2018). strategic fit: Model development and fitness analysis of a manufacturing unit. (p44-46). https://doi.org/10.1080/21693277.2019.1583143

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Strategic analysis is a process that involves research an organization’s business environment within which it operates. Strategic analysis is essential to formulate strategic planning for decision making and smooth working of that organization. With the help of strategic planning, the objective or goals that are set by the organization can be fulfilled.

In a constant strive to improve, organizations must periodically conduct a strategic analysis which will, in turn, help them determine what areas need improvement and areas that are already doing well. Strategic planning is a long-term task involving continuous and systematic planning and resource investment.

Evaluation of strategic fitness
According to habibur and Rah-man(2018;44-46) This is analyzing the strategic plan and assessing how much you have done towards achieving your strategy your goals through your strategy. it evaluates the current performance of an organisation , this is necessary to determine whether the organisation is capable to achieve its external demand. firstly the company have assess their current state and where it want to be in future and whether their resources are sufficient to obtaining their objectives and productivity of their strategic plan.

References
Adi Bhati(2020) strategic analysis. available from https://www.questionpro.com/blog/strategic-analysis

Habibur, M.D. Rahman,A, (2018). strategic fit: Model development and fitness analysis of a  manufacturing unit.(p44-46). https://doi.org/10.1080/21693277.2019.1583143

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Strategic analysis is a process that involves research an organization’s business environment within which it operates. Strategic analysis is essential to formulate strategic planning for decision making and smooth working of that organization. With the help of strategic planning, the objective or goals that are set by the organization can be fulfilled.

In a constant strive to improve, organizations must periodically conduct a strategic analysis which will, in turn, help them determine what areas need improvement and areas that are already doing well. Strategic planning is a long-term task involving continuous and systematic planning and resource investment.

Evaluation of strategic fitness
According to habibur and Rah-man(2018;44-46) This is analyzing the strategic plan and assessing how much you have done towards achieving your strategy your goals through your strategy. it evaluates the current performance of an organisation , this is necessary to determine whether the organisation is capable to achieve its external demand. firstly the company have assess their current state and where it want to be in future and whether their resources are sufficient to obtaining their objectives and productivity of their strategic plan.

References
Adi Bhati(2020) strategic analysis. available from https://www.questionpro.com/blog/strategic-analysis

Habibur, M.D. Rahman,A, (2018). strategic fit: Model development and fitness analysis of a  manufacturing unit.(p44-46). https://doi.org/10.1080/21693277.2019.1583143

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MKhize GZ
21704125

According to Wright,S (1998) strategic analysis and planning
Strategic analysis is a process that involves researching an organization's business environment within which it oparates. Strategic analysis is assential to formulate strategic planning for decision making and smooth working of that organization

Strategic planning is the process of documenting and establishing a direction of your small business by assessing both where you are and where you are going. Strategic plan gives you a place to record your mission,visions and values as well as long term goals and the action plan you will use to reach them. Priyank Baruash (2019)

Evaluation strategic fitness
Strategic fit evaluate the current performance of an organization.this is necessary to evaluate how organization is capable to achieve its external demands

The evaluation process involves:
1: are our strategic focus areas still relevent?
2: which objectives are no Longer needed?
3: Do we have sufficient projects to deliver incomplete objectives?

References
Journal.vol.3(5),p155_187
Wright, S. (1998). Strategic change, p101-109
Priyank Baruash (2019) Strategic Analysis

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A strategic analysis for a business is one of the most basic and useful tools for strategic business planning often a strategic analysis will be referred to as SWOT analysis, this is an acronym for the major divisions of the analysis: Strengths,weakness, Opportunities and Threats. Within these four areas,will define your organization's positions relative to the competition and operation environmWhile While many believe it is best used at organizational level, when property implemented, a SWOT analysis will often return targeted, productive results at division or department level of business(Sharrieff, 2012).
There are many definitions of Strategic analysis, for example, Strategic analysis is the process of conducting research on the organization itself in order to formulate strategy  (BNET Business Dictionary)

A theoretically informed understanding of the environment in which an organization is operating, together it's environment in order to improve organizational efficiency and effectiveness by increasing the organization the organizational capacity to deploy and redeploy it's resources intelligently (Worral, 1998, pp 3-4)
Definitions of Strategic analysis often differ but the following attributes are commonly associated with it
-identification and evaluation of data relavant to strategy formulation
-definition of external and internal environment to be analyzed
- rage of analytical methods that can be employed in the analysis.

References
David F.R (2009) Strategic Management concepts  12th ed Pretice Hall p.39-40

Johnson G, Scholes, K Whittngton, R (2008) exploring corporate strategy 8th ed F.T Prentice Hall, p.11-12

BNET Business Dictionary [online, accessed 2014 -03-09] Retrieved from http://www.cimaglobal.com

Worral, L (1998) management Research Center. Wolverhampton Business School, University of Wolverhampton, Uk occasional paper series, 27 may 1998, no OP 001/98-ISS 1464-1747

Ramabele S.Q 21732401

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Mlambo N 21731603

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Dlakude LS
21201142

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Msweli NB 21728529

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Without proper planning mission, vision, goal and objectives, organization won't servive it paramount that all employees must understand the mission and the vision of the organisation so they can plan effective strategies.

Strategies analysis is process that involves researching an organizations business environment within its operations. It's essential in order to formulate strategic planning for decisions making and smooth operations in that particular company,on the same note strategic planning it's is diffined as organisations process of difining it strategy or direction and decision making on allocation it's resources to pursue their strategy with the aim of achieving it's vision. The relation between these two phenomenal is that they aid an organization in coming up with a suitable strategy that will enable them to reach it's target audience whilst ecomizing on their resources.

Strategic planning needs to be flexible that where strategic fitness comes to play. Strategic fitness Isa degree to which an organization matches its resources and capabilities with the opportunities in the external environment. The matching take place through strategic planning and its is therefore important that the company has the actual resources and capabilities to execute and support the strategy.

Strategic fitness can be used actively to evaluate the current strategy situation of the company as well as opportunities. Tools that can be used actively to evaluate strategies fitness are SWOT matrix, value chain analysis and cashflow analysis to name few.

According to Richard Hall strategic planning is sustainable competitive advantage results from the possession of the relevant capabilities.Envornmental analysis is critical part of the strategic management planning process, it's critical part framework is proposed by many as categories significant environmental factors both internal and external to the organization.

SWOT analysis has been praised for it's simplicity and practical framework. it has been widely adapted.

SWOT should not be viewed as a strategic analysis tools with solely on its output. it's should be used as dynamic part of management and business processes.

Strategic  planning it should be an articulated plan that consists of mission vision people want articulated plan for their organization that means
By bringing an external information market data and what your customers think about your services or offering. Organizations engagement is vital key because you able to cascade everyone. Than organizational transformation basic it more like driven choice for specific meetings that drive decisions making and behavior as well.

References list.

H,Richard, 2012,
Strategic management tools. Journal 13(2),135-144,1992
http://doi.org/10.1002/smj.4250130205.
Leker, Jens, 2017,
Strategic management manual. Journal 16(12),230-445,1994
http://doi.org/10.1002/9781118858547.ch3.
David, w, pickton, 2012,
Strategic change. Journal 7(2),101-109,1998
http://doi.org/12.1222/978111336543.ch5

Accessed 08 August 2020

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I understood that strategic analysis is a process that involves researching a firms business environment within which it operates. This analysis is essential to formulate strategic planning for decision making. This process involves Defining the internal and external environment to be analyzed. And using analytic methods such as Porters Five Method and SWOT analysis. Companies are to ask themselves where they are and where they want to go since a business strategy will need a mission, vision and values.
Stated by Mirkovic M. 07 May 2020, Strategic ,Management

Rahaman A. 10 Oct 2018, (44-66)Strategic Fit
Argues that
firstly strategic fit expresses the degree to which an organization is matching its resources and capabilities with the opportunity in the external environment. Evaluating a strategic fitness includes the following steps;
Make sure that all your goals and strategies align with your vision and support your mission.
the plan must be realistic, integrated, balanced and complete and documents clear.

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task 3:Strategic Analysis, Strategic Planning and Strategic fit

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task 3:Strategic Analysis, Strategic Planning and Strategic fit

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Shonga T.A 21714447

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Strategic planning and strategic analysis

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Strategic planning and strategic analysis

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Strategic planning this includes top management , taking decision that will drive the organisation to the desired and planned future of the company, bearing that in mind Peter(2012:145) also agrees and describe it as an organisational management activity that is used to set priorities, focus energy and resources , strength operation in insuring  that employees and other stakeholders are working towards a common goal.According to Peter (2012:153) he describes strategic analysis as a process of conducting research on a company by understanding it operation in order to formulate a strategy.

Evaluation of strategy

Beer(2013) Elaborates having the right knowledge base and the  right tools to succeed are important when evaluating performance management. He continues to say rigid end goals without flexibility are as doomed to die as the dodo bird. Strategic planning should  always be a process of evaluation , collaboration, management and adaption. Corporations who will do this will achieve a winning strategy that is truly a process of evolution and will better stand the test of time.

Reference list
Peters , P.F 2012. Strategic Management, Planning and Control .Amsterdam: Butter-worth Heinemann
Beer , M. 2013. Strategic Management: A cross-Functional approach.New Jersey .Prentice Hall.

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1. STRATEGIC PLANNING.

This is an organizational management activity that is used to set priorities, focus energy and resources, strengthen operations, ensure that employees and other stakeholders are working toward common goals, establish agreement around intended outcomes/results, and assess and adjust the organization’s direction in response to a changing environment. It is a disciplined effort that produces fundamental decisions and actions that shape and guide what an organization is, who it serves, what it does, and why it does it, with a focus on the future. Effective strategic planning articulates not only where an organization is going and the actions needed to make progress, but also how it will know if it is successful.

2. STRATEGIC ANALYSIS.

This is a process of researching an organization and its working environment to formulate an operating strategy. The strategic analysis takes advantage of the path that is less difficult to achieve the goal. The process includes some common factors which are:

3. EVALUATION OF STRATEGIC FITNESS.

Evaluation and identification of the data that will be relevant to the strategy of an organization
Defining the external as well as internal environments of a company
Implementation of some famous analytic methods like SWOT, value chain and PESTLE analysis.
The process of strategy evaluation is often overlooked in the overall strategic management process. After the flurry of activity in the initial planning stages, followed by the reality check of executing your strategy alongside business-as-usual, strategy evaluation is often neglected. When this occurs, strategies quickly become outdated and out-of-sync with the changing face of the organization.
The strategy evaluation process involves analyzing your strategic plan and assessing how well you've done against achieving the goals in your strategy. A strategy evaluation is an internal analysis tool and should be used as part of a broader strategic analysis for the organization when making decisions about your strategy.

1. How much progress have I made towards my Vision?

2. Are my Strategic Focus Areas still relevant?

3. Which of my Objectives have I completed?

4. Which Objectives is no longer needed?

6. Do I have enough projects to deliver incomplete Objectives?

7. Where do I fell short of my targets and why did this happen?

4. REFERENCES.

https://www.bbgbroker.com/strategic-planning-process-6-steps/

https://www.tandfonline.com/doi/full/10.1080/21693277.2019.1583143

https://www.questionpro.com/blog/strategic-analysis/amp/

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1.1 Strategic analysis
Strategic analysis is an essential factor when it comes to formulating a plan for the smoother working of your company. Strategic analysis refers to the process of researching an organization and its working environment to formulate a strategy (Gonzales-Benito et al. 2014). It helps the organization to plan ahead and determine which areas need improvement. It further assists in making the organization aware of its competitors so that it will be able to define a proper and accurate strategy that creates a competitive advantage. Strategic analysis is crucial for predicting future events as well as plans for an alternative approach if plan A doesn’t work out. The strategic analysis has two components which are internal and external strategic analysis. The internal strategic analysis gives an overview of the functioning of the company, assess and analyzes the company’s strengths and weaknesses, and establish a strategy that will help you improve your company image. The external analysis makes the organization aware of how the market functions and what consumers require, it measures customer satisfaction towards the organization's products and those of competitors’. This is done to get an overview of how the market functions

1.2 Strategic Planning
The strategic planning process refers to the steps an organization goes through when planning. This process begins by first determining the mission statement, which answers why the organization exists (Boateng and Amponsah. 2015). Thereafter, it determines where you are now as a business by analyzing both internal and external data. This is achieved by utilizing a strategic thinking tool called a SWOT Analysis. The next step is to determine the organization's vision statement, which states the direction of the company, and where it wishes to be in the future. Thereafter, it focuses on articulating long term strategic objectives, and short term goals, using the SMART approach. These goals are then broken down into functional, departmental, and individual levels. The strategic plan also focuses on how the plan will be executed and ensures that the plan is clear to all organizational members.

2.0 Evaluation of strategic fitness

Strategic fitness means the meeting of the organization’s external environment  with its resources, and capabilities (Rahman and Rahman. 2019. This strategy executes organizational capabilities and indicates how much the organization utilizes its resources and its capabilities. Strategic fitness evaluates the current performance of an organization. It is necessary to evaluate how the organization is capable of achieving its external demands. Strategic fitness requires that all functions within an organization and stages in the supply chain target the same goal, one that is consistent with customer needs.

Reference List

1. Boateng, P.A., and Amponsah, E.B. (2015). Strategic Planning process: A model. Journal of business market management. 7(26). Available at: https://www.researchgate.net/publication/298793238_Strategic_Planning_Process_Formality_A_Model : [Accessed 11 August 2020]

2. Rahman, H., and Rahman, A. (2019). Strategic fit: model development and fitness analysis of a manufacturing unit. Journal of production and manufacturing research. Vol 7(1)

DIRKSE KI - 21719308

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According to Tom Wright (Dec 03, 2019) stragegic analysis also known as SWOT analysis ids an important tool that assists organizations in the evaluation and discovery phase of strategic planning. S ince it provides an all-round view of the current business.

Strategic Planning:
It's a high-level plan that provides a framework for a business overall strategy forsuccess. it is used by business owners and managers to provide the organisation a clear focus. The process of strategic planning involves analyzing the prevailing business market, setting goals and mapping out a course that will indicate hiw the business would work to achieve those goals.
Strategic evaluation fitness:
the process of strategic evaluation fitness is often overlooked in the overall strategic management process, to see the alignment between operating environment, resources and strategic.

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Strategic Analysis refers to the process of developing a business strategy by searching the business and the environment it operates in Kiechel, Walter (2010). Strategic analysis helps organisation to create an effective business strategy. Strategic analysistools that are commonly used are SWOT Analysis. Which studies the internal and external environment. In the internal environment we have employees, company policies, products manufacturing etc. Organisation has full control over it. However, in the external environment organisation has no control, which are competitors, government regulators, technology, international trade laws. Another strategic analysis is PESTEL analysis only focuses on the external environment. This tool identify and analyse problems that need to be solved. Another tool is Porters five forces which specifically focuses on the businesse's competitors.

According to George et al. (2019) strategic planning involves setting strategic goals, determining actions to achieve the goal and mobilising resources to execute the actions. A strategy describes how goals will be achieved through organisation resources. A strategy can be planned  or can be observed as a pattern of activity. Five P's can be used to have a good strategy: plans, patterns, position, perspective and ploys. Topera (2016) states that strategic planning is a process whose results should be innovative and creative ideas.

Strategic fit of an organisation defines how well the resources and capability matched with the opportunities to the external environments. According to Quinn and James B. (1996) strategy evaluation involves analysing business strategic plan and assessing how well organisation has done against achieving the goals. It is an internal tool. When organisation evaluate strategy they involve questions such as which objectives are no longer needed? Which objectives have we completed? Are organisation focuses areas still relevant? and how much progress have we made towards our vision?. Grant and Robert N. (2007) states that organisation need to evaluate strategy twice a year-or better yet every quarter.

References
1. Rumelt, Richard P. (2011). Good strategy/ Bad strategy. Crown Business. ISBN 978-0-307-8862-1
2. Quinn, James B. (1996). The Strategy Process: Concept, Contexts, Cases. Prentice Hall. ISBN 978-0-132-34304
3. Kiechel, Walter (2010). The Lords of Strategy. Haward Business Press. ISBN 978-1-59139-782-3
4. Tapera J. The Importance of Strategic Management to Business Organisation. International Journal of Social Science Management. 2016. Retrieved from http's: //www.researchgate.net/publication/301801352

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Strategic Analysis Fitness
According to Tom Wright (Dec 03, 2019) strategic analysis also known as SWOT analysis is an important tool that assists organizations in the evaluation and discovery phase of strategic planning. Since it provides an all-round view of the current business.
Strategic Planning
It's a high-level plan that provides a framework for a business overall strategy for success. It is used by business owners and managers to provide the organization clear focus. The process of strategic planning involves analyzing the prevailing business market, setting goals and mapping out a course that will indicate how the business would work to achieve those goals.
Starting analysis is a business planning tool while Strategic planning is an overall business proposal which provides directions regarding how the business will find success.
Strategic EFYIvaluation Fitness
The process of strategic evaluation fitness is often overlooked in the overall strategic management process, to see the alignment between operating environment, resources and strategy which is in the strategic planning. The strategic planning and assessing how well the organization have done against achieving the goals in the strategy. Stated by Henry Mintzberg,  (2012).

Reference list
www.pestelanalysis.com Henry Mintzberg, (2012)
www.executestrategy.net Tom Wright, (Dec 03, 2019)

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Task 3: Strategic Marketing (21202652,Dube NF)

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Task 3: Strategic Marketing (21202652,Dube NF)

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John Wiley (1998) refers to strategic analysis as the process of researching an organization and its working environment to formulate a strategy. he further describes  environmental analysis as a critical part of the strategic management planning process. The SWOT (Strengths, Weaknesses, Opportunities, Threats) framework is proposed by many as an analytical tool which should be used to categorize significant environmental factors both internal and external to the organization, there are five stages of the planning process, namely;goal-setting, analysis, strategy formation,strategy implementation and strategy monitoring."Organizations under perform and sometimes fail because their leaders are unable to learn the unvarnished truth from relevant stakeholders about how the design and behavior of the organization is misaligned with its goals and strategy." The Strategic Fitness Process was designed to enable leaders to overcome organizational silence about the misalignment with the environment and chosen strategy. By enabling an honest, organization-wide and public conversation, senior management teams, working collaboratively with scholar-consultants and organizational members, have access to valid data (the unvarnished truth), can conduct a valid diagnosis, and can develop a valid plan to change the structure, processes, and behavior of an organization while at the same time developing commitment that ensures execution. Beer Michael, Journal of Organization Design 2, no. 1 (2013)

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According to Steiner, A (2010) strategic planning is the process of documenting and establishing a direction of a small business by accessing both where you are and where you are going. Strategic olan gives you a place to record your mission, vision and values as well as your long term goals and the action plans you will use to reach them
Evaluating the strategic fittness
According to Roelens B (2019) strategic fit evaluates the current performance of an industry. This is neccessary to evaluate how the organisation is capable to achieve it external demands.

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Task 3: Brief Discussion on Strategic Analysis, Strategic Planning and Strategic Fitness

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Task 3: Brief Discussion on Strategic Analysis, Strategic Planning and Strategic Fitness

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Strategic analysis is a process that involves researching an organization’s business environment within which it operates. Strategic analysis is essential to formulate strategic planning for decision making and smooth working of that organization. With the help of strategic planning, the objective or goals that are set by the organization can be fulfilled.

In a constant strive to improve, organizations must periodically conduct a strategic analysis which will, in turn, help them determine what areas need improvement and areas that are already doing well.

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strategic analysis and strategic planning

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strategic analysis and strategic planning

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Strategic analysis is a process that involves researching  an organization’s business environment within which it operates. With the help of strategic planning, the objective or goals that are set by the organization can be fulfilled.In a constant strive to improve, organizations must periodically conduct a strategic analysis which will, in turn, help them determine what areas need improvement and areas that are already doing well.

while Strategic planning Strategic planning is the process of documenting and establishing a direction of your small business—by assessing both where you are and where you’re going. The strategic plan gives you a place to record your mission, vision, and values, as well as your long-term goals and the action plans you’ll use to reach them

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Strategic analysis and planning
What I understood about strategic analysis and planning is, it is so important to have organised business structure,having an organised structure allows the business to know and state clearly their capabilities in the market in order for it to grow.

Strategic planning also is a simply bundle of decision and acts which a manager undertakes and which decides the results of the firms performance. The manager must have a throughout knowledge and analysis of the general and competitive organisational environment so as to take right decisions. An organisation should conduct a Swot Analysis through the analysis it should make best possible utilisation of strengths minimise the organizational weaknesses make use of arising opportunities from the business environment and lastly shouldn't ignore the threats.

Kvint (2009) difines strategy as a system of finding,formulating and developing a doctrine that will ensure long-term success if followed faithfully.
According to (Root,2014:1) strategic planning is a document used to communicate with the organisation ,the organisation goals, the actions needed to achieve those goals and all of other critical elements developed during the planning exercise.an effective strategic planning articulates not only where an organisation is going and the actions needed to make profit but also how it will know if it is successful.

2. Evaluation of strategic fitnes
Strategic fit means the meeting of the organizational external environment that requires or demand to organisation by the buyers  or consumers with their Resources and capabilities.
Success depends on close and careful linkages between a firms manufacturing strategy and it's overall strategy. An evaluation of strategic fitness guide decisions about how manufacturing technologies and strategies are applied,which achieve competitive capabilities and ultimately indicate how well firms will perform (Porter,1996; Skinner,1969).

References
1.Jonas,R.(2000) Published in the handbook of business strategy. www.strategyinc.com
2.Ogunjim,A., Examples of Strategic Business Failure.Geaorge Washington University 1994
3.Amoako-Gyampah,K., &Acquaah,M. (2008) Manufacturing strateg,Competitive strategy and firm performance.

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 Task3: Strategic analysis, Strategic Planning & Strategic Fit 

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 Task3: Strategic analysis, Strategic Planning & Strategic Fit 

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Strategic Analysis Fitness

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According to a Cleverism blog article by Anastasia Belyn 2019, strategy marketing is a process of planning, developing and implementing a number of maneuvers to help gain a competitive advantage in a chosen market. In the below content I will be discussing strategic analysis and planning including evaluation of strategic fitness as a process of strategic marketing.

Strategic Analysis & Planning

Strategic analysis or environmental scanning is a process of investigating the organizational internal environment  and the external environment, which is crucial before beginning with the formulation of a new strategy.(Bhat Adi, 2020)

In the Internal Environment the marketer firstly needs to understand the mission and vision of the organisation to determine the desired direction the company wants to take and why. The process thereafter proceeds to complete a SWOT or TOWS  analysis, evaluating the strengths, weaknesses of the company and forest opportunities including threats that might avail themselves.

An internal analysis will help determine if the company has sufficient resources and the talent capable for the achievement of its vision. This will also clarify its current position in the market it operates in and how it is perceived.(Tomczak T, Reinecke S, Kuss A, 2018)

In the External Environment, the process continues after a complete internal scanning and move to understanding the market it operates in as a whole and the factors that influence it. This process often requires the use of a P.E.S.T.L.E analysis, which is conducting a look of research on factors including politics; economics; social issues; technology advancement; law and legal matters and environmental policies. A marketer should also pay attention to the behaviour of its target audience and gain a clear understanding of how they buy.(Tomczak T, Reinecke S, Kuss A, 2018)

Evaluating Strategic Fitness

After getting a proper and defined understanding of your capabilities as an organisation or marketing department and the resources that are availible, the marketer can combine that with the facts gathered from the external environment research to evaluate the strategic fitness and formulate an effective strategy. An effective strategy needs to be a thought out plan for offering value  and a solution to your market.(Belyn A 2019)

Strategic fitness is a principle that considers the degree of alignment between the resources and capabilities at the organisation's disposal for its strategy and the operating environment. This is an evaluation of strengths that the organisation has in alignment to the opportunities available in the market.

References

Belyh A 2019, The Strategic Marketing Process: A complete Guide. CLEVERISM. Viewed 12 August 2020.

https://www.cleverism.com/strategic-marketing-process-complete/

Bhat A 2020, What is Strategic Analysis. QuestionPro. Viewed 11 August 2020. amp/s/www.questionpro.com/blog/strategic-analysis/

Tomczak T, Reinecke S, Kuss A 2018. Strategic Marketing: Marketing-Oriented Corporate and Business Unit Planning. Berlin Germany. Springer Gabler. Page 19

# data[].attributes.body
Strategic analysis refers to the process of researching an organization and it's working environment to formulate a strategy. There are many other definitions of strategic analysis with a different perspective. But they all involve a lot of common factors. Strategic analysis of an organization is an essential factor when it comes to formulating a plan for the smoother working of your company. With the help of strategic planning, you can achieve the goals or objectives set by the company. Improvement is the one constant in any company. You need to keep improving your organization. So, to educate yourself, you must periodically conduct strategic analysis. This will then help your organization to plan ahead and determine which areas need improvement.

While you are conducting strategic analysis, you must have a good knowledge of your competitors, so you can define a strategy that will help you stand apart from them and remain competitive.One of the most critical functions of strategic analysis is the prediction of future events and the planning of an alternative approach if the first strategy doesn't work out.

There are a few types of strategic analysis you should consider.

Internal strategic analysis

Internal Strategic Analysis will give you an overview of the functioning of your own company. In this analysis, you assess and analyze your strengths and weaknesses, and establish a strategy that will help you improve the image of your company. The internal investigation starts with evaluating the performance and future potential of the company and its capacity to grow. Analysis of strengths and weaknesses of the company should be solely based on the market situation and client response. The strengths only make sense when they are giving your client complete satisfaction with your service. Along with the strengths, the strategist should also be aware of the weaknesses and liabilities of the company at that moment. The company can grow at an exponential rate if you have a sound strategy planned.

External strategic analysis

Once the organization has completed its internal analysis, they can move on to the external review. Many external factors can act as a roadblock to the organization's growth.To conduct an external strategic analysis, you need to know how the market functions and what the consumers require. You need to measure customer satisfaction towards your and your competitors' products so that you can get an overview of how the market functions.

Strategic analysis tools

SWOT

SWOT (Strengths, weaknesses, opportunities, and threats) is a framework used to evaluate a company's competitive position in the market and to develop strategic planning.

SWOT analysis assesses internal and external factors, as well as the present and future potential of your organization. Let's take a look at every element of the study.

PESTLE

We use the PESTLE analysis to find out the environmental factors which can impact your business. PESTLE stands for Political, Economical, Social, Technological, Legal and Economical analysis. All of these factors determine the strategic performance of your company. PESTLE analysis consists of the most impactful elements of any business.

Strategy Evaluation

The strategy evaluation process involves analyzing your strategic plan and assessing how well you've done against achieving the goals in your strategy. A strategy evaluation is an internal analysis tool and should be used as part of a broader strategic analysis for the organization when making decisions about your strategy At the very least, you need to evaluate your strategy twice a year - or better yet, every quarter.

Even if you feel as though your existing strategy is 'too far gone' and needs a fresh start, you'll want to perform a thorough strategy evaluation of what went wrong last time around. The mistake that people often make when it comes to strategy execution, is thinking of their strategy as a linear set of steps. I'm sure you've all seen those PowerPoint slides with the strategy running from left-to-right on the page? In reality, strategy is a circular process of constant iteration and evolution. A good strategy should never really 'end'. Rather, it should morph into something more ambitious and sophisticated as goals are met. The way we envisage strategy at Cascade is as a wheel said Tom Wright (2019).

1.       F.H Backer,(2018) strategic analysis and planning, Availablehttps://www.executestrategy.net/blog/strategy-evaluation#:~:text=A%20strategy%20evaluation%20is%20an,we%20made%20towards%20our%20Vision%3F

2. Tom Wright,(2019), strategic evaluation, Available at https://www.smartinsights.com/marketplace-analysis/swot-analysis/ultimate-guide-to-strategic-analysis/#:~:text=Strategic%20analysis%20of%20an%20organization,environment%20to%20formulate%20a%20strategy.

# data[].attributes.body
Strategic analysis refers to the process of researching an organization and it's working environment to formulate a strategy. There are many other definitions of strategic analysis with a different perspective. But they all involve a lot of common factors. Strategic analysis of an organization is an essential factor when it comes to formulating a plan for the smoother working of your company. With the help of strategic planning, you can achieve the goals or objectives set by the company. Improvement is the one constant in any company. You need to keep improving your organization. So, to educate yourself, you must periodically conduct strategic analysis. This will then help your organization to plan ahead and determine which areas need improvement.
While you are conducting strategic analysis, you must have a good knowledge of your competitors, so you can define a strategy that will help you stand apart from them and remain competitive.One of the most critical functions of strategic analysis is the prediction of future events and the planning of an alternative approach if the first strategy doesn't work out.
There are a few types of strategic analysis you should consider.
Internal strategic analysis
Internal Strategic Analysis will give you an overview of the functioning of your own company. In this analysis, you assess and analyze your strengths and weaknesses, and establish a strategy that will help you improve the image of your company. The internal investigation starts with evaluating the performance and future potential of the company and its capacity to grow. Analysis of strengths and weaknesses of the company should be solely based on the market situation and client response. The strengths only make sense when they are giving your client complete satisfaction with your service. Along with the strengths, the strategist should also be aware of the weaknesses and liabilities of the company at that moment. The company can grow at an exponential rate if you have a sound strategy planned.
External strategic analysis
Once the organization has completed its internal analysis, they can move on to the external review. Many external factors can act as a roadblock to the organization's growth.To conduct an external strategic analysis, you need to know how the market functions and what the consumers require. You need to measure customer satisfaction towards your and your competitors' products so that you can get an overview of how the market functions.
Strategic analysis tools
SWOT
SWOT (Strengths, weaknesses, opportunities, and threats) is a framework used to evaluate a company's competitive position in the market and to develop strategic planning.

SWOT analysis assesses internal and external factors, as well as the present and future potential of your organization. Let's take a look at every element of the study.
PESTLE
We use the PESTLE analysis to find out the environmental factors which can impact your business. PESTLE stands for Political, Economical, Social, Technological, Legal and Economical analysis. All of these factors determine the strategic performance of your company. PESTLE analysis consists of the most impactful elements of any business.
Strategy Evaluation
The strategy evaluation process involves analyzing your strategic plan and assessing how well you've done against achieving the goals in your strategy. A strategy evaluation is an internal analysis tool and should be used as part of a broader strategic analysis for the organization when making decisions about your strategy At the very least, you need to evaluate your strategy twice a year - or better yet, every quarter. 
Even if you feel as though your existing strategy is 'too far gone' and needs a fresh start, you'll want to perform a thorough strategy evaluation of what went wrong last time around. The mistake that people often make when it comes to strategy execution, is thinking of their strategy as a linear set of steps. I'm sure you've all seen those PowerPoint slides with the strategy running from left-to-right on the page? In reality, strategy is a circular process of constant iteration and evolution. A good strategy should never really 'end'. Rather, it should morph into something more ambitious and sophisticated as goals are met. The way we envisage strategy at Cascade is as a wheel said Tom Wright (2019).



1.	F.H Backer,(2018) strategic analysis and planning, Availablehttps://www.executestrategy.net/blog/strategy-evaluation#:~:text=A%20strategy%20evaluation%20is%20an,we%20made%20towards%20our%20Vision%3F

2. Tom Wright,(2019), strategic evaluation, Available at https://www.smartinsights.com/marketplace-analysis/swot-analysis/ultimate-guide-to-strategic-analysis/#:~:text=Strategic%20analysis%20of%20an%20organization,environment%20to%20formulate%20a%20strategy.

# data[].attributes.body
strategic analysis refers to the process of conducting research on a company and its operating environment to formulate a strategy. The definition of strategic analysis may differ from an academic or business perspective, but the process involves several common factors.

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Strategic planning is the process of archiving and setting up a bearing of your independent venture—by evaluating both where you are and where you're going. The key arrangement gives you a spot to record your central goal, vision, and qualities, just as your drawn out objectives and the activity plans you'll use to contact them. An elegantly composed key arrangement can assume a vital job in your independent venture's development and achievement since it lets you know and your representatives how best to react to circumstances and difficulties.Strategic Analysis is the way toward recording and setting up a bearing of your independent company—by evaluating both where you are and where you're going. The vital arrangement gives you a spot to record your central goal, vision, and qualities, just as your drawn out objectives and the activity plans you'll use to contact them. An elegantly composed vital arrangement can assume a crucial job in your independent venture's development and achievement since it lets you know and your workers how best to react to circumstances and difficulties.

the Strategic Fitness Process is so simple and elegant. TruePoint offers so much in this one process that it's really cost-effective. People may underestimate what they are getting—it's hard to imagine how much it will pay back over time, something that TruePoint makes seem very easy."

KERRI ST. JEAN, VP, COMCAST

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Strategic planning

(a) Martin, M.(2018) found that strategic planning is the process of creating the direction of an organization by assessing both where the organization is and where it wants to be. The strategic plan provides a record for an organization's mission, vision, long-term goals and the action plans an organization will utilize to reach those goals. Strategic planning can play an essential role in a small business's growth and success because it tells the manager and the employees how best to respond to opportunities and challenges that will be faced by an organization, it provides an organization's manager with a unique view or insight of the organization

(b) Strategic Analysis

Martin, M. (2018) Stated that Strategic analysis is a process that involves researching an organization's business environment within which it operates. The strategic analysis includes SWOT analysis, Porter's five forces as well as the pestle analysis as the methods of analyzing the environment. It' s essential to formulate strategic planning for decision making and smooth working or operating by an organization, with the help of strategic planning, the objectives and goals that are set by an organization can be fulfilled. Strategic analysis plays a vital role in an organization because it strives to improve and determine what are areas need improvement, it also predicts future events and deduces alternatives strategies by utilizing the internal and external environment.

2. Evaluating strategic fitness

Wright, T.(2019)Stated that the strategic evaluation process involves analyzing a strategic plan and assessing how well it has been done against achieving the goals in the strategy. Strategy evaluation is an internal analysis tool and should be used as part of strategic analysis for an organization when making informed decisions about the strategy an organization will utilize. Evaluating a strategy can be done through the understanding of how well a company did, how it can improve more on its achievements and understand what the environment requires and what did the organization gained along the way

References

Martin, M. (2018). Strategic analysis and strategic planning. Available from: https://smallbusiness.chro.com/examples-strategic analysis-marketing-25678.htm

:[Accessed 10 August 2020]

Wright, T. (2019). Strategy Evaluation. Available from: https://www.executestrategy.net/blog/strategy-evaluation [Accessed10 August 2020]

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CELE N.P 21525262

Strategic planning process

Strategic planning is the process of documenting and establishing a direction of your small business by assissing both where you are and where you are going. Strategic  plan gives you a place to record your mission, vision and values as well as your long term goals and action plans you will to reach them.

Strategic Analysis is;
The process of conducting research on the business environment within which an organization operates and on the organization itself, in order to formulate strategy. Strategic  Analysis refers to the process of developing business strategy by researching the business and environment it operates in. There are numerous strategic analysis tools that individuals as well as businesses can deploy when creating an effective business strategy.

Strategic Analysis a theoretically informed understanding of the environment in which an organization is operating, together with an understanding of the organization's interection with its environment in order to improve organizational efficiency and effectiveness  by increasing the organizations capacity to deploy and redeploy its resources  intelligently"                   Professor Les Worrall, Wolverhamption Business School.

Definitions of strategic analysis ofter differ, but the following  attributes are commonly associated with it:
1. Identification and evaluation of data relevant to strategy formulation.
2. Definition of the internal and external environment to be analysed.
3. A range of analytical methods that can be employed in the analysis;
Examples of analytical methods used in strategy analysis include:

SWOT Analysis
PEST  analysis
Porters five  forces analysis
Four corners  analysis
Value chain analysis

Evaluation  strategic fitness;  strategic fit evaluate the current performance of an organization. Strategic evaluation  is process involves analyzing your strategic plan and assessing how well you have against achieving the goals in your strateg. Strategic fitness  is the capability of the mind to generate insights and set direction  that leads to advantage.  The strategic  fitness  program  is built on a core curriculum of strategic  thinking disciplines designed to enhance one's  strategic  approach to the business on a daily basis.  To evaluate how the organization  is capable to achieve  its external demands.

References

BNET Business  Directory (2007). Strategic analysis
http://directonary.bnet.com/defination/Strategy +Analysis.html
[Accessed 12 February 2008]

Businessballs (2006).PEST market analysis  tool
www.businessbells.com/pestanalysisfreetemplate.htm
[Accessed 12 February 2008]

Mindtools (2007). SWOT analysis; discover  new opportunities. Manage and eliminate threats www.minstools.com/pages/article/newTMC_05.htm
[Accessed 12 February 2008]

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A Strategic analysis for a business is one of the most basic and useful tools for strategic business planning. Often a strategic analysis will be referred to as SWOT analysis, this is an acronym for the major divisions of the analysis: Strengths, Weakness, Opportunities and Threats. Within these four areas, you will define your organization's positions relative to the competition and operation environments. While many believe it is best used at the organizational level, when property implemented, a SWOT analysis will often return targeted, productive results at division or department level of business  (Sharrieff,2012).

They are many definitions of strategic analysis, for an example, Strategic analysis is the process of conducting research on the business environment within which an or organization operates and on the organization itself in order to formulate strategy  (BNET Business Dictionary).
Whereas according to Warral S (1998,3) definition strategic analysis is a theoretically informed understanding of the environment in which an organization is operating, together with it's environment in order to improve organizational efficiency and effectiveness by increasing the organization's capacity to deploy and redeploy it's resources intelligently. Definition of Strategic Analysis often deffer but the following attributes are commonly associated with it
-identification and evaluation of data relevant to strategic formulation
-definition of external and internal to be analyzed

Bovaid(2009,61) argue that an organisation without strategy does not have direction and lead ti being incompetent. It is not an exaggeration to say that, the use of strategic management particularly in this era, When organization are considered underperforming and uneconomical in their use public resources among other things it help to improve public organization's image and legitimacy.

References
1.Bovaid( 2009) Strategic Management: Concepts 12th  ed Prentice Hall p.39-40
2.Sharrieff S, Scholes, K whittngton, R. (2012). Exploring corporate strategy. 8th ed. F.T Prentice Hall, p.11-12
3.Dress, Gregory G, G.T Lumpkin and Marilyn L. Taylor Strategic Management 2ed New York: Mc Graw-Hill Irwin, 2005
4.BNET Business Dictionary  [online, accessed 2014-03-09] Retrieved from http://www.cimaglobal.com
5.Warral, L (1998). Management Research Center. Wolverhampton Business School, University of Wolverhampton, Uk occasional paper series, 27th may 1998, no OP 001/98-ISSN 1464-1747.

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Strategic planning and analysis

Strategic planning is an organizations process of defining it direction, strategy and decision making on allocating its resources to pursue this strategy (Ward and Griffiths, 2012). According to  Steiner, (2013) Strategic planning is the process of articulated  plan that include mission or vision. Strategic analysis of an organisation is an essential factor when it comes to formulating a plan for the smoother working of the company Ibrahim, (2013). This refers to the process of researching  an organization and is working environment to formulate a strategy. The main difference between the two concepts is that strategic planning  is an overall business proposal which provides directions on how the business will  find success while strategic analysis is the planning tool in terms of internal and external environment.

Evaluation of strategic fitness
Strategy evaluation is the process of analyzing your strategy plan and assessing how well the organization done against achieving the goals in the strategy (Porter, 2014). According to Kreez (2013), It is important to do this because you reflect on achievements and shortcomings also useful for reexamining the goals themselves, which mas have different time and under different circumstances

REFERENCES
Kreez T.C (2013), Research journal of strategic management, 3(7), pg 123-124
Ibrahim. A, (2013). Journal of academics research in economics 5(2) pg 20-24
Ward, P.A and Griffiths C.C, (2012)  strategic planning in business pg 145-146
Porter, P. (2014), international journal of economy, 13(3), pg 40

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A strategic analysis for a business is one of the most basic and useful tools for strategic business planning.Often, a strategic analysis will be referred as to a SWOT analysis , this is an acronym for the major divisions of the analysis, Strengths,Weakness, Opportunities, Threats.Within these four areas, you will define your organisation's position relative to the competition and operational environments. While many believe it is best used at organisational level, when properly implemented, SWOT analysis will often return targeted, productive or department levels of the business (Sharrieff, 2012).There are many definitions of strategic analysis,

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Strategic planning

(a) Martin, M.(2018) found that strategic planning is the process of creating the direction of an organization by assessing both where the organization is and where it wants to be. The strategic plan provides a record for an organization's mission, vision, long-term goals and the action plans an organization will utilize to reach those goals. Strategic planning can play an essential role in a small business's growth and success because it tells the manager and the employees how best to respond to opportunities and challenges that will be faced by an organization, it provides an organization's manager with a unique view or insight of the organization

(b) Strategic Analysis

Martin, M. (2018) Stated that Strategic analysis is a process that involves researching an organization's business environment within which it operates. Strategic analysis is essential to formulate strategic planning for decision making and smooth working of that organization, with the help of strategic planning, the objectives and goals that are set by an organization can be fulfilled. Strategic analysis plays a vital role in an organization because it strives to improve and determine what are area need improvement, it also predicts future events and deduces alternatives strategies by utilizing the internal and swot analysis

2. Evaluating strategic fitness

Wright, T.(2019)Stated that the strategic evaluation process involves analyzing a strategic plan and assessing how well it has been done against achieving the goals in the strategy. Strategy evaluation is an internal analysis tool and should be used as part of strategic analysis for an organization when making informed decisions about the strategy an organization will utilize. Evaluating a strategy can be done through the understanding of how well a company did, how it can improve more on its achievements and understand what the environment requires and what did the organization gained along the way

References
Martin, M. (2018). Strategic analysis and strategic planning. Available from: https://smallbusiness.chro.com/examples-strategic analysis-marketing-25678.htm

:[Accessed 10 August 2020]

Wright, T. (2019). Strategy Evaluation. Available from: https://www.executestrategy.net/blog/strategy-evaluation [Accessed10 August 2020]

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Strategic analysis is extolled as a fundamental part of the strategic management planning process, it involves researching tactics and strategies in oder to implement positive changes that would help in decision making. Business seek survival, improvement, success and to gain a view of the market and competitive position, hence there is a need to monitor operations surround using analytical methods ( environmental scanning, SWOT, PESTLE and porters five forces. this element form a part of the business planning process. (Wright et al,1998:101-109). (Bass:2010) argues that despite impressions created by many authors if strategic analysis tools is used simplistically it may lead to strategic errors.

Strategic planning is a long term task involving continuous and systematic planning and resource investment, this tool predict future events and deduce alternative strategies if certain plan doesn't work out as expected. (Lukaszewski, 2010:155).
it is management plan, an analytical process and it focuses on making optimal decision. Drucker (1954)

2. Evaluation of strategic fitness
Strategic evaluation is crucial for assessing how well an organization have done against achieving the goals in their strategy. It reflect on achievements and shortcomings. Goals are important aspect in any organisation as they give direction and way to measure success.( Gartenstein, 2019)

References
Ducker, P. (1954). The Practice of Management. Harper Row.
Bass, J.(2010). Promise of book
Wright, S.(1998). Strategic change, p101-109
Lukaszewski, E. (2010). Regan's communication
Journal.vol.3(5), p155-187
https://www.executestrategy.net>blog [Accessed on 14 August 2020]

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Strategic Analysis

Zahav and Hazzan (2017) Stated that Strategic analysis is the process of conducting research on the business environment within which an organization operates and on the organization itself, in order to formulate strategy however Worrall (1998) believes that it is a theoretically informed understanding of the environment in which an organization is operating, together with an understanding of the organization’s interaction with its environment in order to improve organizational efficiency and effectiveness by increasing the organization’s capacity to deploy and redeploy its resources intelligently. Definitions of strategic analysis often differ, but the following attributes are common:

Identification and evaluation of data relevant to strategy formulation.

Definition of the external and internal environment to be analyzed.

A range of analytical methods that can be employed in the analysis. Examples of analytical methods used in strategic analysis include:

SWOT analysis

PEST analysis
Porter’s five forces analysis

Four corner’s analysis

Value chain analysis
Early warning scans

Wargaming (Downey, 2012).

Strategic Planning

Strategic planning is the art of creating specific business strategies, implementing them, and evaluating the results of executing the plan regard to a company’s overall long-term goals or desires. It is a concept that focuses on integrating various departments such as marketing and human resources within a company to accomplish its strategic goals. The term strategic planning is essentially synonymous with strategic management (Neis, Pereira and Maccari 2017). Strategy Formulation, Strategy Implementation, Strategy Evaluation.

Strategic Fitness

strategic management is essential for long-term business success. It involves defining a business strategy with clear objectives, creating clear plans as to how these objectives will be achieved, aligning business activities to support the objectives, and allocating the resources needed to achieve the objectives however Strategic Fitness is defined as the capability of the mind to generate insights and set the direction that leads to advantage. The Strategic Fitness System provides managers at all levels and in all functional areas with a comprehensive approach to enhancing their strategic capabilities (Zuzana and Andrea 2016 )

Reference list

1.Zahav A.E., Hazzan O. 2017. Strategic Analysis. In: Risk Management of Education Systems. SpringerBriefs in Education. Springer, Cham, 14(5). Available at: https://doi.org/10.1007/978-3-319-51984-5_2
[ Accessed 08 August 2020]

2.Neis, D. F., Pereira, M. F., & Maccari, E. A. 2017. Strategic Planning Process and Organizational Structure: Impacts, Confluence and Similarities. Brazilian Business Review, 14(5), 479-492. Available at:  https://doi.org/10.15728/bbr.2017.14.5.2
[Accessed 07 August 2020]

3.Zuzana P. and Andrea G. 2016. Role of Strategic Analysis in Strategic Decision-Making, Strategic Analysis, 39 (2016) 571 – 579. Available at: https://www.researchgate.net/publication/305396345_Role_of_Strategic_Analysis_in_Strategic_Decision-Making
[Accessed at 07 August 2020]

4. Dyson, R.G., Bryant, J., Morecroft and J.,Brien, F. 2007. The Strategic Development Process, Supporting Strategy: Frameworks, Methods and Models. Available at: https://www.researchgate.net/publication/265266145_The_Strategic_Development_Process

[Accessed at 07 August 2020]

5. J. Downey 2012 Strategic Analysis tools, Gateway series, defining and concept 34(6): Available at: https://www.google.com/url?sa=t&source=web&rct=j&url=https://www.cimaglobal.com/Documents/ImportedDocuments/cid_tg_strategic_analysis_tools_nov07.pdf.pdf&ved=2ahUKEwjmo6fo6JjrAhVZURUIHX6pCxYQFjAAegQIAxAB&usg=AOvVaw1876sCt1Xtim7nyvbT2SRf
[ Accessed at 8 August 2020]

6.Worrall, L. (1998). Management Research Centre. Wolverhampton Business School, University of Wolverhampton, UK. Occasional paper series, 27th May 1998, no. OP 001/98. ISSN 1464-1747. Available at: http://cejsh.icm.edu.pl/cejsh/element/bwmeta1.element.desklight-1f3e5d27-3aa2-4367-90f4-4e04c765b2ee/c/Methods_of_strategic_analysis_and.pdf
[ Accessed at 8 August 2020]

S Thelejane
Student No: 21601530

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NGUBANE SAN

Strategic analysis is a process of conducting research on a company and it's operating environment to formulate strategies that will provide direction to how an organization can achieve it's objectives. the organization conduct an intensive research to comprehend internal environment  which consists of the organization's Strengths as well as  Weaknesses, whilst External environment consists of opportunities and treats. Porters five forces is one of the strategy that is used as it determine competitive intensity and attractiveness of a market above that PESTEL analysis can be used for evaluating market growth,position and direction for the organization.

by conducting a strategic analysis the organization will be able to formulate strategic planning for strategic decision making. "Strategic planning is an an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy. It is here that priorities are set. It may also extend to control mechanisms for guiding the implementation of the strategy"(Aeppel,T.2009). Strategic planning is used to analyze the business and setting goals and objectives of the organization.

After the analysis has been completed the organization will develop a strategy on how to utilize its resources and capabilities to meet the organization external requirements or demands(porter, 1996) .this is where the organization evaluates it strategies if they are fit to achieve goals and objectives of the company.

References
Aeppel, T .(2009) Strategic planning
Porter,P.(1996)strategy fitness evaluation
Available In https://www.strategyskills.com/strategic-fitness/

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Strategic planning is the process of documenting and establishing a direction of your  business—by assessing both where you are and where you’re going. The strategic plan gives you a place to record your mission, vision, and values, as well as your long-term goals and the action plans you’ll use to reach them. A well-written strategic plan can play a pivotal role in your  business’s growth and success because it tells you and your employees how best to respond to opportunities and challenges.

Strategic fit evaluation is an important tool to use when forming a strategic plan, because it helps businesses  for assessing how well your business has performed, relative to its goals. It's an important way to reflect on achievements and shortcomings, and is also useful for reexamining the goals themselves, which may have been set at a different time, under different circumstances.

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strategic planning is a process of  archiving and building up direction for your business —by surveying both where you are and where you're going. The strategic planning  gives you a spot to record your central goal, vision, and qualities, just as your drawn out objectives and the activity plans you'll use to contact them. An elegantly composed vital arrangement can assume a urgent job in your private company's development and achievement since it lets you know and your workers how best to react to circumstances and difficulties.

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Strategic analysis is a procedure of conducting a research about the company's business environment on how its operates. It is also important for formulating a strategic planning for decision making and flawless working of that company (Amit ; 2013). Strategic analysis is very critical in order for an organisation to be able to draw up a strategic plan. The company's business environment needs to be investigated in order to determine its SWOT analysis ( Strength & Weaknesses and Opportunities & threats). Hence, that where the company identifies or get better understanding on how they can set up the strategic plan.

Strategic Planning
According to Lorenze ( 2006), Strategic planning is an organisation's procedure of defining its strategy, direction and making decisions on allocating it resources to pursue this strategy. In simple terms, strategic planning is a process that a company uses or follow to reach a certain destination/goal that will help in allocation company's resources without liquidating its budget.

Evaluation of strategic planning fitness
Strategic evaluation is a procedure followed to determine the effectiveness of a given strategy in achieving the organisational objectives and taking rightful action where it is required.
According to Mert ( 2013), evaluation of strategy fitness is very essential in order to check the progress of the strategy implemented. The company needs to ensure that they have chosen and implemented a good strategy in line with the objectives of the company, so that they do face obstacles on the way trying to achieve their goals.

Reference
1.) M. Lorenze (2006). " Strategic Planning for Academic Library Insructional Programming." In: IIIinois Libraries 86, no.2 (Summer 2006): 22-29.
2.) Christoph Zott, Raphael Amit
Strategic Organisation 11(4), 403-411,2013
https://www.questionpro.com
3.) Ibrahim Sani Mert, TURKER BAS, Gultekin Yildiz
Journal of academic Research in Economics 5 (2), 2013 https://scholar.google.co.za/scholar?q=evaluation+of+strategic+planning+fitness&hl=en&as_sdt=0&as_vis=1&oi=scholart#d=gs_qabs&u

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strategic analysis is a process that involves researching an organisation's business environment within which it operate. Strategic analysis is essential to formulate strategic planning for decision making and smooth working of that organisation. With the help of strategic planning, the objective or goals that are set by the organisation can be fulfilled.
strategic planing is made up of SWOT analysis which is Strength, Weakness, Opportunities, and Threats.

Strategic Planning
strategic planning is an organisation's process of defining it's strategy, or direction, and making decisions on allocating it resources to pursue it strategy.
In addition planning is very useful into any organisation to determine the direction of an organisation (vision), what are you going to do and for whom (mission), and how to measure it and guide your strategy to get where you want to be (goal).

Evaluation of Strategic Planning Fitness
Evaluation and implementation studies have a well-established tradition. for evaluation in general, this traditional seems to offer a clear cut research design. this is not true for evaluation of strategic plans. First, most evaluation and implementation research  deals with specific and well-defined operational policy and not with broad and sometimes vague indicative strategic planning. second, the means - ends scheme underlying mainstream evaluation, in which conformance between a plan and final outcome is the ultimate test of effectiveness, we not apply. in trying to establish conformance, we not only ask the wrong questions but also use the wrong unit of analysis.

References
(1) institute, balanced scorecard. "Strategic Planning Basic". Balanced Scorecard institute. Retrieved 2020-05-29

(2) Ingram, Richard (2015). Ten basic responsibilities of nonprofit boards (third ed.). Washington D.C.: Board-source. p. 42. ISBN 978-1-58686-148-3.

(3) Alexander, R L , 1979b, ''Resurrecting the future of operational research'' Journal of the Operational Research Society 30 189-199

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Terrados, J et.al, (2007)state that Strategic Analysis is a process that involves researching an organizations business environment within it operations. Strategic Analysis is essential to formulate strategic planning  for decision making and smooth working of that organization. With the help of strategic planning, objectives or goals that are set by the organization can be fulfilled. Pickton, David W. et.al, ( 1998) agrees that it is a process of gathering information or data that helps the companies leaders to decide on priorities and goals, shaping a long term strategy for a business. A view of Strategic Planing by Kee-Luen, W et.al (2013) it is a process of documenting and establishing a direction of the business by assessing both where you are and where you are going. it gives place to record the company's mission, vision and values as well as the long term goals and the action plan you will use to reach them. Heracleaous, L (1998) highlighted that strategic planing is the art of creating specific business strategies, implementing them and evaluating the results of executing the plan in regards to the companies overall long term goals for desires. one of the most important functions of strategic planing is to predict future events and deduce alternative strategies if a certain plan does not work out as expected.

evolution of strategic fitness it is when the organization check the strategies that is adopted in response to the capabilities, hence why it was designed to enable leaders to overcome organizational silence about the misalignment and chosen strategies it helps to cope in the competitive advantage industry Beer, M (2013).

references
Terrados, J., Almonacid, G. and Pickton, D.W. and Wright, S., 1998. What's swot in strategic analysis?. Strategic change, 7(2), pp.101-109., L., 2007. Regional energy planning through SWOT analysis and strategic planning tools.: Renewable and Sustainable Energy Reviews, 11(6), pp.1275-1287.

Pickton, D.W. and Wright, S., 1998. Strategic change, 7(2), pp.101-109.

Kee-Luen, W., Thiam-Yong, K. and Seng-🤬, 2013, February. Strategic planning and business performance: A study of SMEs in Malaysia. In Proceedings of 3rd Asia-Pacific Business Research Conference (pp. 25-26).

Heracleous, L., 1998. Strategic thinking or strategic planning?. Long range planning, 31(3), pp.481-487.

Beer, M., Conraths, F.J. and Van der Poel, W.H.M., 2013. evaluation of strategic fitness. 141(1), pp.1-8.

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Strategic analysis focuses on scanning the environment the organisation operates in. Environmental analysis seeks information about business operations(company resources and macro-environmental factors that affect business operations), the market(customers), and its competitors. This information is essential for management planning and decision making, in order to come up with strategies that will help the organisation to improve and succeed.

After the environmental analysis has been done, the strategy is then developed and put to action. Strategy formulation depends on the feedback generated from analyzing the environment. From competitor analysis, competitive strategies can be developed to gain competitive advantage over our competitors. Resource analysis determine whether the organisation has the capacity to implement strategies that will help gain competitive advantage. The PESTLEG analysis provides threats that may prevent and opportunities that may allow the implementation of generic strategies. From customer analysis, customers can then be grouped into different segments, the process then continues to targeting customers, positioning and coming up with growth strategies that are influenced by customer analysis.

2. Evaluation of strategic fitness
This is done to observe the level of connection between the operating environment, marketing strategy and organisational resources. It observes if the organisation has enough resources to carry out the marketing strategy, are the available resources right for the market depending on feedback from external factors analysis. Finally, the marketing strategy is then modified to fit the markets' needs. The evaluation of strategic fitness assesses if the marketing strategy is fit to to meet customer's requirements and deliver the desired outcomes.

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Strategic Analysis - According to (Adi, 2020) it is a process that involves researching an organization's business environment within which it operates. Its so cruial in formulating Strategic planning for decision making and smooth working of the organization. It helps in determining areas that needs to be improved and areas that are already doing well. Its mostly crucial for an organization if it has goals or objectives to accomplish.

Strategic Planning - ( Adi, 2020) stated that it is a long-term task involving continuous and systematic planning and resource investment. It assist an organization to know its current stand and where it is going. It also help in accessing the situational analysis of the company which entails of, SWOT analysis and environmental edit by understanding the competition, customers, stuff members, colleges, knowing how the industry work, and being able to recognize a competitive advantage. It helps an organization to set it goals and objectives.

Strategic feetness - it was designed to enable leaders to overcome organizational silence about the misalignment with the environment and chosen Strategic. It helps to to cope with global competition and rapidly changing environment, organizations must formulate strategic plans that are consistent with their capabilities and manufacturing strategies ( Tracey, Vonderembse, & Lim, 1999).

References
1. Adi, Bhad  (2020) Strategic Analysis. Available at: https://www.questionpro.com/blog/strategic-analysis/

2. M.d Habibur Rahman, Azizur Rahman. (2020) Strategic fit strategy formulation: keys to enhancing competitive need and improving capabilities of a manufacturing unit. Production & Manufacturing Research 8:1, pages 59-79.

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The strategy plan and strategic analysis 

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The strategy plan and strategic analysis 

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I have understood that strategic planning is the process of documenting and establishing a direction of your small business by assessing both where you are and where you are going. the strategic plan fives you a place to record your mission, vision and values as well as your long term goals and the action plans you use to reach them.

I have also found  Steiner, G. A., (2010), clarifying that a well written strategic plan can play a pivotal role in your small business growth and success because it tells you and your employees how to respond to opportunities and challenges. Despite the benefit of having a strategic plan in place, a growing number of small business owners are not focusing on the long term strategies of their business. The fact that in a 2008 constant contact survey of 1005 small business owners, 63% said they plan only a year (or less) in advance, It has brought an understanding to me that strategic plan is crucial as it can take some time but it is beneficial to everyone involved.

Further to the above statement I have also understood strategic analysis as a process that involves researching an organisation's business environment within which it operates. Strategic analysis is essential to formulate strategic planning for decision making and smooth working of the organisation, strategic analysis also include SWOT analysis which are internal strategic analysis and PESTEL analysis which is then the external strategic analysis scenario planning.

I have also understood that the strategic analysis is the crucial role in decision making process, strategic analysis often brings often the important information about evaluation and development of environment inside and outside the economy and reveals possible opportunities and treats that need to be considered in strategic decision making.

Evaluation of strategic fitness
The strategic evaluation process involves analysing the strategic plan and assessing how well you have done against achieving the goals in the strategy. It is a broader internal analysis tool and should be used as part a broader strategic analysis for the organisation when making decision about the strategy Hall, R., (1992).

Strategic fit can be used actively to evaluate the current strategic situation of a company as well as opportunities, it is an important tool for assessing how the business has perfumed, relative to it goals. It is an important way to reflect on achievements on shortcoming and it is also useful for re-examining the goals themselves which may have been set at a different time under different circumstances.

Strategic fit expresses the degree to which an organisation is matching its resources and capabilities with the opportunities in the external environmental. the matching takes place trough strategy and it is vital that the company has the actual resources and capabilities to execute and support the strategy, it requires that all functions within a firm and stages in the supply chain target the same goals, one that is consistent with customer needs.

References
Steiner, G.A., 2010. Strategic planning. Simon and Schuster.
Hall, R., 1992. The strategic analysis of intangible resources. Strategic management journal, 13(2), pp.135-144.

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1.Strategic Analysis

Downey (2007) define Strategic Analysis as the process of conducting a study on the business environment within which a company operates and on the organisation itself, in order to formulate strategy.

Strategic Planning

According to Jim and Patty(1999) strategic planning focuses on establishing your organizational direction,setting priorities and recovering obstacles and opportunities that may limit or enable you to carry out your mission. An effective strategic planning process provides a structure to make decisions on how to allocate organizational resources, examine challenges and take advantage of opportunities that arise along the way.

2.Evaluation of Strategic fitness

Ellen,Nada andTrish(2011) define strategic fit as correspond firm's strategy, formation capabilities and resources with it's external context to positively impact performance

The process of strategy evaluation is often overlooked in the overall strategic management process. After the blast of activity in the initial planning stages, followed by the reality check of executing your strategy alongside business-as-usual, strategy evaluation is often neglected. When this occurs, strategies quickly become outdated and out-of-sync with the changing face of the organization.The strategy evaluation process involves analyzing your strategic plan and assessing how well you've done against achieving the goals in your strategy. A strategy evaluation is an internal analysis tool and should be used as part of a broader strategic analysis for the organization when making decisions about your strategy

Reference list.

1. J. Downey 2007 Strategic Analysis tools, Gateway series, defining and concept 34(6): Available at:

https://www.google.com/url?sa=t&source=web&rct=j&url=https://www.cimaglobal.com/Documents/ImportedDocuments/cid_tg_strategic_analysis_tools_nov07.pdf.pdf&ved=2ahUKEwjmo6fo6JjrAhVZURUIHX6pCxYQFjAAegQIAxAB&usg=AOvVaw1876sCt1Xtim7nyvbT2SRf

[ Accessed at 8 August 2020]

2. J.Rouse and P.Rouse 1999 Enterprise Foundation, Effective Strategic Planning. What is strategic Planning, 20(7): Available at:

https://www.google.com/url?sa=t&source=web&rct=j&url=http://my2.ewb.ca/site_media/static/library/files/403/the-enterprise-foundation-effective-strategic-planning.pdf&ved=2ahUKEwi6x4q48ZjrAhUxVBUIHbvaCQ8QFjAAegQIAhAB&usg=AOvVaw1aVT99Ggh9-2ERnM8vIK8q

[ Accessed at 8 August 2020]

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Martin, M. (2018) found that Strategic planning is the process of creating a direction of an organization by assessing both where the organization is and where it wants to be. The strategic plan provides record for an organization’s mission, vision, and values, as well as long-term goals and the action plans an organization will utilize to reach those goals. A strategic plan can play an essential role in a small business’s growth and success because it tells the manager as well as the employees how best to respond to opportunities and challenges that will face an organisation in the near future. The strategic planning process should involve the employees because they are involved in the day-to-day operations and can provide a manager with a unique view or insight of the organization.

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1(a) Martin, M.(2018) found that strategic planning is the process of creating the direction of an organization by assessing both where the organization is and where it wants to be. The strategic plan provides a record for an organization's mission, vision, long-term goals and the action plans an organization will utilize to reach those goals. Strategic planning can play an essential role in a small business's growth and success because it tells the manager and the employees how best to respond to opportunities  and challenges that will be faced by an organization, it provides an organization's manager with a unique view or insight of the organization

(b) Strategic Analysis
Martin, M. (2018) Stated that Strategic analysis is a process that involves researching an organization's business environment within which it operates. Strategic analysis is essential to formulate strategic planning for decision making and smooth working of that organization, with the help of strategic planning, the objectives and goals that are set by an organization can be fulfilled. Strategic analysis plays a vital role in an organization because it strives to improve and determine what are area need improvement, it also predicts future events and deduces alternatives strategies by utilizing the internal and swot analysis

2. Evaluating strategic fitness
Wright, T.(2019)Stated that the strategic evaluation process involves analyzing a strategic plan and assessing how well it has been done against achieving the goals in the strategy. Strategy evaluation is an internal analysis tool and should be used as part of strategic analysis for an organization when making informed decisions about the strategy an organization will utilize. Evaluating a strategy can be done through the understanding of how well a company did, how it can improve more on its achievements and understand what the environment requires and what did the organization gained along the way

References
Martin, M. (2018). Strategic analysis and strategic planning. Available from: https://smallbusiness.chro.com/examples-strategic analysis-marketing-25678.htm

:[Accessed 10 August 2020]

Wright, T. (2019). Strategy Evaluation. Available from: https://www.executestrategy.net/blog/strategy-evaluation [Accessed10 August 2020]

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Drucker, Peter(1954) define strategic planning as a process and thus has inputs, activities , outputs and outcomes. This process, like all processes, has constraints . It may be formal or informal and is typically iterative , with feedback  loops throughout the process . some elements of the process of the process may be continuous and others may be executed as discrete projects with a definitive  start and end during a period. Strategic  planning  provides inputs for strategic thinking , which guides the actual strategy formation. Typical strategic planning efforts include the evaluation of the organisation's mission and strategic issues to strengthen current  practices and determine the need for new programming.
2. Kiechel, Water ( 2010) strategic fitness  evaluates the current performance of an organization/industry. This is necessary to evaluate how the organisation is capable to achieve its external demands. This strategy executes the organizational capability and indicates how much the organization  utilizes its resources and its capabilities.

Reference list
^Kiechel, Water (2010). The Lords of Strategy. Harvard Business Press. ISBN 978-1-59139-782-3.
^Drucker, Peter (1954). The Practice of Management . Harper& Row . ISBN 978-0-06-091316-8.

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The strategic analysis can be defined as a process for investigating an organization's business environment within which the enterprise is performing. Strategic analysis is needed to formulate strategic planning and smooth operation of the organization for decision-making. Priyanki Baruah (2019). Furthermore this Author r explains that With proper strategic planning the company's goals or objectives can be met.Regardless of the relentless effort to be effective in this competitive environment , business organizations perform strategic analysis regularly to assess which segments require change and which areas do extremely well. In an organization to work efficiently, it is important to know the ways to execute the positive changes.
The strategic planning process is the steps you 're going through as a company to decide.
The direction of your organisation
What you are going to do, and for whom
How to calculate and direct your approach to where you want to be (Goals). It is a helpful roadmap for your staff, the organization's leadership and the stakeholders to know where you're going and why you're going.

According to Rickard Hagtorn (2018) The method of evaluating the strategy includes examining the action plan and determining how well you have performed with the strategy toward achieving the targets. The assessment of a strategy is an internal analytical method that can be used when making decisions about the plan as part of a larger strategic framework for the company.
The process of evaluating the Strategy typically involves answering questions such as:
How much progress toward our vision have we made? Will our Strategic Focus Areas remain relevant?What of our goals have we accomplished?What goals are no longer needed
Do we have enough Projects to achieve unfinished Goals?
Still, are our KPIs effective in measuring progress towards our goals?

References
Priyanki Baruah (2019) Strategy Evaluation - How To Do It Correctly available at:
https://www.executestrategy.net/blog/strategy-evaluation

Rickard Hagtorn (2018) Strategic Analysis | Meaning, Use, Types, Methods available at:
https://planningtank.com/blog/strategic-analysis

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Bhat, A.(2018), strategic planning is the process that involves researching an organisation's business environment within which it operates. strategic analysis is essential to formulate strategic planning for decision making and smooth working of that organisation
The strategic planning process, it is the process because it involve different levels namely, corporate strategy, business strategy, functional strategy and operating strategy. Also involve the several common factors need to be followed when you strategies firstly, identifying and evaluating data relevant to the company's strategy to make clear for everyone, secondly, define the internal and external environments to be analyzed by knowing what current happening in the organisation together wit the external factors about the competitors what are they like and what are they do not like to gain a competitive advantage and market share.

2. Strategic Planning
The term strategy planning was widely believed to be the answer for all problems facing organisation. on his part Hughes (2012) states strategic planning is a process that focuses on strategic and operational goals, programs and activities that are designed to achieve the aims and desired results. in other words strategic planning it a guide to the leaders to determine what is needed to be in a future and how they are going to reach this targeted level and position. In other hand it is a fundamental decision that comes with the discipline effort that can produce the straight forward direction of the organisation
Therefore, a strategic plan is a tool for defining the organisational direction and determines the objectives, goals of the organisation that are realistic as possible and attainable but also challenging enough( Tapera, 2016).
By doing all that is mention above you unable your organisation to perform in a level that no competitors can beat them and be a market leader and profitability as organisations get valuable insights of market trends, consumer segments and available product/ service or program offering.

3. Evaluation of strategic fitness.

Evaluation of strategy is all about analyzing your strategic plan and assessing how well you have done against achieving the goals, objectives and how much progress have we made towards our vision, are our strategic focus areas still relevant, which of our objectives is completed and which one are no longer needed and lastly where we fell short of our targets, why did this happen so that we will be effective and efficient in the organisation(Hill , Jones, 2019).

REFERENCE LIST
Tanuja A. (2017) strategic planning: meaning. retrived from https://www.businessmanagementideas.com/management/strategic-planning/strategic-planning-meaning-importance-and-limitation/4771

Tapera J. (2016) the importance of strategic management to busibess organization.internatonal Journal of social science Management. Retrieved from https://www.researchgate.net/publication

Hill CW, Jones GR. (2019) Strategic management, 4th Edition, Boston: Houghton Mifflin Company.

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Strategic Analysis and Planning

Strategic planning is operationalised systematic process in which an organisation formulate to analyse its strategic goals (George,2017). Strategic planning can also be known as an objective, logical systematic way in which the decision makers make major decisions in an organisation. (David et.al, 2009). Strategic planning has a good effect, a positive performance across certain industries where management make decisions in response to changing environmental conditions to enhance performance (Anderson, 2000). Stating further that strategic planning may be popular because it seems to work in certain circumstances where its helps decision makers to have a clear understanding of what the organisation should be doing how and why, in other words strategic planning may give a way of knowing how to help decision makers make decision in some circumstances (Bryson et.al, 2009). Strategic planning analyses elements such as organisation mandate, mission, vision and values should be analysed, organisation analyses internal and external environment identification of issues is based on the analyses and formulation of goals, strategies and plans on how to address the issues (Monster et.al, 2019).

Evaluation of Strategic Fitness

Proper linkage is the key between manufacturing operations and strategy to sustain competitive advantage, for the organisation to cope with global competition and rapid change in environment they must formulate strategic plan that are consistent with their manufacturing strategies and capabilities these rapid change in markets and technology can increase uncertainty and complexity will create a new competitive environment (Rahman and Rahman, 2019). Strategic fit plays a very important role in the structuring and planning of strategic operations, new products are being introduced if the organisation is strategic fit and improve productive capacity, strategic fit enables the organisation to respond to the rapid change, strategic fic enables the organisation to meet or matches or meet market requirements and the operational capabilities (Hashen and Almaan, 2019). Strategic fit can be aligned with one hand to another hand of the organisation internal and external organisational resources, external fit refers to business strategy and operational strategy – the alignment between the two and internal fit refers to company practices, policies and duties (George, 2017). Explaining further in order for an organisation to maximize it competitive advantage it must first look and match it resources and it internal capabilities with elements of change in the external environment (Alshebli, 2016). Strategic fitness objective is to promote within the organisation and other organisation, it also aims at stirring the organisation into achieving stability and developing in an ongoing manner (Hashen and Al maan, 2019). Also strategic fit is the match between similar variables, strategic fit is defined as an internal alignment or internal consistency, strategic fit plays an important role in building and developing strategic management theories (Aila, et.al, 2015).

References.

1.Ojera, P., Ochieng, I. and Aila, F. 2015. Literature review on strategic fit and performance of public universities in Western Kenya. International journal of scientific research and innovative technology, 2(6). Available at: https://www.google.com/url?q=https://www.ijsrit.com/uploaded_all_files/1445502161_z1.pdf&sa=U&ved=2ahUKEwilu77AqYbrAhVyqnEKHebnAiYQFjAAegQIBRAB&usg=AOvVaw0VLB1daWcH7eUQ4v7bTuOR [Accessed 07 August 2020]

2. Anderson, J. 2000. Strategic planning, autonomous action and corporate performance. Long range planning, 33(2): 184-200. Available at: https://www.google.com/url?q=http://scholar.google.co.za/scholar_url?url=https://www.sciencedirect.com/science/article/pii/S0024630100000285&hl=en&sa=X&scisig=AAGBfm2ZLYS9k7_uCFg7m-4s9o-uej8dFQ&nossl=1&oi=scholarr&sa=U&ved=2ahUKEwjbq8Kap4brAhVBt3EKHSrbCnQQgAN6BAgJEAI&usg=AOvVaw2MFU-yXRFMoBPVqa6zuRST [Accessed 06 August 2020].

3. George, B. 2017. Does strategic planning works in public organisation: Insight from flemish municipalities. Public money and management, 37(7): 527-530. Available at https://www.google.com/url?q=https://www.tandfonline.com/doi/full/10.1080/09540962.2017.1372116&sa=U&ved=2ahUKEwio-5XhpYbrAhXFUMAKHaYeAngQFjABegQIChAB&usg=AOvVaw3Z02dV3ycvJVcijaA1FYB5 [Accessed 07 August].

4. Bryson, M., Crosby, B. and Bryson, J. 2009 Understanding strategic planning and the formulation and implementation of strategic plans as a way of knowing: The contribution of actor – network theory. International public management journal, 12(2): 172-207 Available at: https://www.google.com/url?q=https://www.tandfonline.com/doi/full/10.1080/10967490902873473&sa=U&ved=2ahUKEwid0oD8pIbrAhUMXsAKHWRRAnkQFjABegQICBAB&usg=AOvVaw0ReI5W8GjsqD9Cfn40z3cG [Accessed 07 August 2020]

5. David, M., David, F and David, F. 2009. The quantitative strategic planning matrix (QSPM) applied to a retail computer store. The coastal business journal, 8(1). Available at: https://www.google.com/url?q=https://www.strategyclub.com/CBJ%20Article.pdf&sa=U&ved=2ahUKEwjm4s6Jo4brAhVks3EKHcOfClgQFjABegQIBxAB&usg=AOvVaw1vwpQfGuoyACP8jhnyzYCV [Accessed 08 August 2020].

6. Alshebli, A. 2016. Improving capabilities and strategic fit in governmental agencies: The case of Abu Dhabi government infrastructure sector  Available at: https://www.google.com/url?q=https://core.ac.uk/download/pdf/42606595.pdf&sa=U&ved=2ahUKEwiYu9KVnIbrAhXWUhUIHQcuC4YQFjAAegQICBAB&usg=AOvVaw2LtsoKCFoKTEy3WLhmRuKO [Accessed 08 August 2020].

7. Nashen, T. and Al maani, A. 2019. The impact of strategic fit on marketing performance of the industrial corporation in Jordan. International journal of business and management, 14(2). Available at: https://www.google.com/url?q=https://www.researchgate.net/publication/330669835_The_Impact_of_Strategic_Fit_on_the_Marketing_Performance_of_the_Industrial_Corporations_in_Jordan&sa=U&ved=2ahUKEwiQyeGbn4brAhUTilwKHeFxAH8QFjAAegQIARAB&usg=AOvVaw3mPZ_VISYjrWnH44QtYhm2 [Accessed 07 August 2020].

8. Monster, J., George, B. and Walker, R. 2019. Does strategic planning improve organisational performance? Ameta Analysis. Public administration review. Available at: https://www.google.com/url?q=https://onlinelibrary.wiley.com/doi/full/10.1111/puar.13104&sa=U&ved=2ahUKEwjJosyhoIbrAhXGX8AKHZcCAxMQFjABegQIChAB&usg=AOvVaw1ZxMcO-MFerSvIB2SUuvol [Accessed 06 August 2020].

9. Rahman, H. and Rahman, A. 2019. Strategic fit: Model development and fitness analysis of manufacturing unit. Production and manufacturing research. 7(1): 44-66. Available at: https://www.google.com/url?q=https://www.researchgate.net/publication/331458395_Strategic_fit_model_development_and_fitness_analysis_of_a_manufacturing_unit&sa=U&ved=2ahUKEwjntvnAoYbrAhXloXEKHXp8DJIQFjACegQICBAB&usg=AOvVaw2lRS3MA2JIfcZrNYVu0KqK [Accessed 08 August 2020].

# data[].attributes.body
According to Zuzana, P. (2015), Strategic Analysis is essential since it brings the crucial information about evaluation and development of environment internal and external in the company. It also shows possible opportunities and threats that need to be considered in strategic decision making,  Hinyappa, B.(2015), Also emphasis that strategic analysis and planning is done to analyse the environment problems and opportunities for development, in order to identify the capabilities and define strategic goals at the early stage.

according to Hinyappa, P. (2015), SWOT Analysis

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Ngubane L 21704126
STRATEGIC ANALYSIS
Strategic analysis is the process of conducting a research on an organization and its working environment to formulate a strategy( corporat  finance Institute 2015)
STRATEGIC PLANNING
strategic planning is the process of documenting and establishing a direction of your business- by assigning both where you are and where you are going. The strategic plan gives you a place to record your mission, vision and values as well as your long- term goals and the action plan you will use to reach them(lucidchart 2017).
EVALUATION OF STRATEGIC FITNESS
Strategic fitness is the degree to which the organization  is matching its resources and capabilities with the external environment. The matching takes place through strategy and it is therefore victual resources and capabilities to execute and support the strategy( Grant, Robert M,( 2007)
REFERENCE LIST
1.https:www.executestrategy.net/blog/strategyevaluation.
2.http://corporatefinanceinstitute.com/resources/knowledge/strategic/analysis2015
3.Grant,Robert M. (2007) contemporary strategy analysis: concept technique Application, 6th Edition, wiley- blachwell

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According to Priyanki Baruah (2019) Strategic analysis can be defined as a process for the research of the business environment of an organization within which the company performs. Strategic analysis is required to formulate decision making strategic planning and smooth operation of the organization. With proper strategic planning, the goals or aims of the company can be fulfilled.

Strategic planning is an organizational management activity that is used to set priorities, focus energy and resources, strengthen operations, ensure that employees and other stakeholders are working toward common goals, establish agreement around intended outcomes and assess and adjust the organization's direction in response to a changing environment.
Evaluation strategic fitness: Strategic fit evaluate the current performance of an organization. This is necessary to evaluate how the organization is capable to achieve it's external demands. To evaluate these organizational capabilities there few strategic fitness that needs to be developed. A strategy evaluation is an internal analysis tool and should be used as part of a broader strategic analysis for the organization when making decisions about your strategy.(Amoako-Gympah et al.,2008)

REFERENCES:
Priyanki Baruah/Market research (2019) Strategic analysis available from: htts://Planningtank.com
Tom Wright (2019) Strategic Evaluation available from: https:www.executestrategy.net/blog
Amoako-Gympah,K.,& Acquaah,M.(2008). manufacturing strategy, competitive strategy and firm performance: an empirical study in a development. International journal of Production Economics, 575-592

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Strategic analysis is an analysis done by the organisation or strategic planners to analyse the internal and external environment. In the internal environment you do an audit on the shareholers and employees of the organisation, you collect information about what do they think about the organisation and what they think is working and not working. It is also an analysis on the strengths and weaknesses of the firm.

In the external environment the strategic planners or organisations does an analysis on what their consumer are responding to their marketing campaigns, also analysis on what thier competitors are doing.
It is also an analysis on the firms opportunities and threats in market.

Evaluating the organisations strategic fittness, is when an organisations want to find out whether the firm can carry out its strategics plans and goals.

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Priyanki Baruah (2019) state Strategy is a plan of action taken by managers to achieve the company's overall goal and other subsidiary goals. Strategic analysis planning helps marketers determine organizational success, make effective operational decisions and set organizational goals. Strategic analysis should be conducted continuously to determine organizational success and where improvement is needed. It is also known as a long-term duty that involves systematic planning and resource investment. Strategic analysis planning involves three levels which are:

1.      Corporate level- focuses on high level strategic decisions which help the      sustain it profitability.
2.      Business level- focus on a market position to help a company gain a competitive advantage in the industry.
3.      Functional level- this planning level focus on activities that occurs within different functions with the aim of improving efficiency.

Furthermore, Bhadi (2020), elaborate planning process provides better understanding of internal and external environmental factor that may have impact on the company. The internal environmental factors are analyzed using the company's SWOT analysis. SWOT analysis give a better understand of the weaknesses and threats of the company such limitations that currently exist as well as that may exist in the near future.  Internal factors give clarity about competitors, employees opinions, partner/client's likes & dislikes and financial constraints. However, the external environmental factors are analyzed using PESTLE variables to provide an insight of opportunities and threats such as customer preferences, economic fluctuation and customer preferences.

According to Shannon sage (2019) after putting a plan is in place, the next step is to evaluate the variable aspect to guide  in process, re-look if your plan connect vision with vision, if your plan is realistic,, balanced, complete and is the document clear.
References
1. Priyanki Baruah (2019) Strategy Analysis, https:// planningtank.com/market-research/strategies,analysis.
2. Shannon sage (2020) Strategy, Planning; Process Evaluating your Strategy Plan, https;//onstrategyhy.com/resources/evaluating,your;strategy.plan.
3. Adi Bhadi (2020)Strategic analysis-Available from:http://www.questionpro.com/blog/strategic-analysis

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SIKHAHLANE N.M 21726023
According to Middleton, J. (2003), strategic analysis refers to the process of conducting research on business environment within which an organization operates and on the organization itself, in order to formulate the strategy. Worrell, L. (2010) agree with Middleton, J. (2003) a theoretically informed understanding of the environment in which a company is operating, together with its environment in order to improve organizational efficiency and effectiveness by increasing the company’s capacity to deploy and redeploy its resources intelligently”. Strategic analysis basically includes evaluating of data relevant to formulate the strategy, analyzing the internal and external environment and a range of analytical methods to be deployed in the analysis, SWOT analysis, Porters Five, and PEST analysis of the organization.

According to Quick M. B. A (2001), strategic planning is the vital tool for a business as it provides companies with measurable objectives that aid in daily decision-making. This planning process helps prevent companies from aimlessly performing business tasks without set priorities or a real purpose. There are several key components that make up the strategic planning process, including common phases like strategic analysis and strategy formulation, along with implementation and monitoring. Strategic planning it when an organization formulate a plan for the smoother operating of the company and help to achieve the goals and objectives set by the organization. Evolution of strategic fitness it when an organization check the strategy adopted in response to the environment requirements, resources are suited to the markets strategy, structure, and capabilities (Boulton, Dr. W. R. 2001).

References

Boulton, Dr. W. R. (2001). Understanding the strategic analysis model. www.auburn.edu/-boultwr/index.html[ Accessed in 2012]

Middleton, J. (2003). The ultimate strategy library. the 50 most influential strategic ideas of all time. Oxford: Capstone.

Quick, M. B. A. (2007). Porters five forces. www.quickmba.com/strategy/porter.shtm [Accessed 12 February 2008]

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Strategic analysis
According to Robert,M.(2007) it is refers to the process of conducting a research on a company and its own operating environment. Strategy identifying and evaluating data that is relavant to the company's strategy.Its also defines an external and internal environment of the company and implementation of some famous analytic methods like SWOT analysis,value chain and Pastel analysis

Strategic planning
According to  Mintzburg,H.(1996).it is an organization process of defining its strategy or direction,and making decisions on allocating its resources to persue the strategy.Its also may extend to control mechanisms for guiding the implemantation of a strategy.It gives an organization a plan on how the current and future of an organization will be and how the organization is going to make a business to be sucessful.

Evaluation strategic fitness
It is refers to evaluation of the current performance of an organization and evaluate how the organization is willing to achieve its external demands.its also express the degree to an organization by matching resources and capabilities with opportunities in an external environment.

References
Rorbet,Mate.(2007).Contemporary Stategic Analysis
Mintzburg,Henry.(1996).The Strategic Process

# data[].attributes.body
Strategy is a plan of action taken by ,managers to achieve the company's overall goal  and other subsidiary goals. Strategic analysis planning helps marketers determine organizational success, make effective operational decisions and set organizational goals. Strategic analysis should be conducted continuously  to  determine organizational success and where improvement is needed. It is also known as a long-term duty that involves systematic planning and resource investment. Strategic analysis planning involves three levels which are: 

# data[].attributes.body
According to Boulton, Dr. W.R. (2001) strategic analysis refers to the process of conducting research on a company and its operating environment to formulate a strategy. It basically involves using several methods such as SWOT analysis, PEST analysis and porters five forces analysis to research information relevant to the company's strategy and analyzing the internal and external enviromnent in order to ensure the company achieve its overall goals and objectives. While strategic analysis involves researching and analyzing the company to formulate a strategy, strategic planning involves actually planning, implementing and evaluating the marketing plan

Evaluating the strategic fitness involves checking if the company has accurate operating enviromnet and enough resources in order to fulfill a certain strategy. It means checking whether the company has met the requirements or demands of the market, customers and shareholders with their resources and capabilities.

References

BNET Business Directory (2007). strategic analysis. http://dictionary.bnet.com/definition/Strategic+Analysis.html [Accessed 12 February 2008]

Boulton, Dr. W.R (2001). Understanding theb strategic analysis model. www.businessballs.com/pestanalysisfreetemplate.htmml [Accessed 12 February 2008]

# data[].attributes.body
Strategy is a plan of action taken by ,managers to achieve the company's overall goal  and other subsidiary goals. Strategic analysis planning helps marketers determine organizational success, make effective operational decisions and set organizational goals. 

# data[].attributes.body
The Strategy analysis is the process of conducting research of the company and its operating environment to draw up a strategy. Strategy analysis is required to formulate decision making strategic planning and smooth operation of the organisation. It is a long-term task involving continuous and systematic planning and resource investment. Strategic analysis is not just about understanding changes, it is about turning everything into concrete actions through creating options and choices, making decisions and taking all of this into your organisations planning process.Strategy have three levels of plan, Corporate level, Business level, and Functional level.

A SWOT analysis is a high-level model used at the beginning of an organisations strategic planning. For an organisation to achieve it goal through strategic planning they need to go through the following process; Evaluating and identification of the data that will be relevant to the strategy of an organisation, defining the external as well as internal environments of a company, and implementation of some famous analytic methods like SWOT, Value, PASTEL analysis. Explained Priyanki Buruah (2019).

According to Shannon Sage (2020), Once the strategy plan is all together in one place, the next process is to evaluate, the aspects you need to look at in the process, does your plan connect your mission to your vision, is your plan realistic, is your plan integrated,is your plan balanced, is your plan complete and is the document clear.

References
1. Priyanki Baruah (2019) Strategy Analysis, https//planningtank.com/market-research/strategic-analysis/

2. Shannon Sage (2020) Strategy Planning Process: Evaluating your Strategy Plan, https://onstrategyhq.com/resources/evaluating-your-strategy-plan/

3. Richard Lannon (2016) Steps to Strategic Analysis, Planning and Implementation Success. https//:braveworld.ca//steps-to-strategic-analysis-implementation-success/

# data[].attributes.body
Priyanki Baruah (2019) states that strategy is a plan of action taken by ,managers to achieve the company's overall goal  and other subsidiary goals. Strategic analysis planning helps marketers determine organizational success, make effective operational decisions and set organizational goals. Strategic analysis should be conducted continuously  to  determine organizational success and where improvement is needed. It is also known as a long-term duty that involves systematic planning and resource investment. Strategic analysis planning involves three levels which are:

1. Corporate level- focuses on high level strategic decisions which help the company sustain it profitability.

2. Business level- focus on a market position to help a company gain a competitive advantage in the industry.

3. Functional level- this planning level focus  on activities that occurs within different functions with the aim of improving efficiency.

Furthermore, this planning process provides better understanding of internal and external environmental factor that may have impact on the company. The internal environmental factors  are analyzed using the company's SWOT  analysis. SWOT analysis give a better understand of the weaknesses and threats of the company such limitations that currently exist as well as that may exist in the near future.  Internal factors give clarity about competitors, employees opinions, partner/client's likes & dislikes and financial constraints. However,  the external environmental factors are analyzed using PESTLE variables to provide an insight of opportunities and threats such as customer preferences , economic fluctuation and customer preferences.

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Strategic planning is the process of documenting and establishing a direction of your small business by assessing both where you are and where you are going. The strategic planning gives you a place to record your mission, vision, and values as well as your long term goals and the action plan you'll use to reach them. A well-written strategic plan can play a pivotal role in your small business's  growth and success because it tells you and your employees how best to respond to opportunities and challenges. (Eric,2018)

In strategic planning process, you'll examine and analyze your entire business.You take a look at what your business does well and the areas where it still needs to improve. By identifying your business's current strength and weaknesses, the process gives you and your employees an opportunity to improve in the future and becoming a durable business by minimizing risks. Strategic planning needs to be flexible while it's necessary to have goals and objectives for your business you also have to be able to adopt changes.
(Habibur,2018)
EVALUATION OF STRATEGIC FITNESS PROCESS.

Strategic fit evaluates the current performances of an organization/ industry. This is necessary to evaluate how the organization is capable to achieve its external demands. Strategic fit means the meetings of the organization by buyers or customers with their resources and capabilities. This strategy exercise the organizational capability and indicates how much the organization utilize its resources and its capabilities. (Anand et al,2004)
Strategic fit evaluates the current performances of an organization/ industry.
This is necessary to evaluate how the organization is capable to achieve its external demands. To evaluates these organizational capabilities this paper developed few models of strategic fitness.(Rahman,2012)

REFERENCE LIST
Eric,Vo,(2018) Strategic planning available at: sba.thehartford.com
Azizura, Rahaman,(2012) strategic fit available at: tandfonline.com
Md, Habibur,(2018) Benefits of strategic planning available at: sba.thehartford.com

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According to (Gyampah, 2017), he defined strategy as a crucial tool of companies to differentiate from competitors and create a sustainable advantage for the company. Strategic planning is the way forward of setting and establishing a direction for your business, by evaluating both where you are and where you are going. Strategic planning gives you a place to set your main mission, vision, values, long/short term goals and a way you will be able to reach them. A good strategic plan plays a vital role in understanding and the growth, as it is beneficial on how you should respond to opportunities and challenges by conducting a SWOT analysis which is a tool to conduct your strengths, weaknesses, opportunities and threats.

Strategic analysis according to (Mehta, 2017)May be looked upon as the starting point of strategic management process, it is a technique used to assist companies to identify their SWOT analysis which will help to attack business competition and the project planning. It is Vital for an organization to analyze organizational goals and objectives, analyze the external environment, assess the internal environment and assess a firms intellectual assets.

Evaluating strategic fitness
Refers to analyzing the strategic plan and organizational goals which have to be evaluated whether they are fit enough for the company to achieve external demands (YP, 2015). The company has to have enough resources and capabilities.

References

Amoako Gyampah, K. (2017). In K. Amoako Gyampah, Manufacturing strategy.

Mehta, S. (2017). Handbook of strategic management.

YP, G. (2015). Exploring linkages between manufaturing strategy, business strategy and organisational strategy. In Production and operations management (pp. 243-264).

# data[].attributes.body
Strategic analysis is a process of researching an organization's working environment to formulate a strategy. It is an essential factor when it comes to formulating a plan for a smoother working of a company. It works effectively with the help of strategic planning to achieve goals and objectives set by a company.
Strategic planning refers to  a disciplined effort to produce fundamental decisions and actions that shape and guide what an organization is, what it does, and why it does that. It requires a broad scale yet effective information gathering and development of strategies. ( John M. Bryson :2004)

2. Evaluation of  Strategic fitness refers to   expressing the degree to which an organization is matching its resources  and capabilities with the opportunities in the external environment. It takes place through strategy and it is therefore vital that the company has actual resources and capabilities to execute and support the strategy. ( Michael B. 2013).

REFERENCES
Beer, Michael. "The strategic Fitness Process, Journal of Organization Design 2, no.1 (2013)
John M. Bryson : Strategic planning for public an non profit organizations, 2004.

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According to Mehta (2007, 18) Strategic analysis is process of developing theoretically informed understanding of the environment in which an organization is operating, together with an understanding of the organization's interaction with its environment in order to improve organizational efficiency and effectiveness by increasing the organization's capacity to deploy and redeploy its resources intelligently.

strategic planning is an organization's process of defining its strategy, or direction, and making decision on allocating its resources to pursue this strategy ( Sharma, 2015, 37).

Evaluation of strategic fitness
refers to process of analyzing and evaluating a strategic plan in order to determine the efficiency and effective of strategic plan, it includes assessing how well the organization have done against achieving the goals in strategic plan.

Reference list
1. Mehta, P. 2007. Strategic management, 4th ed. Mason, OH: South-western Cengage learning
2. Sharma, M. 2015. strategic analysis, 2nd ed. McGraw-Hill education

# data[].attributes.body
Strategic analysis is a process of conducting a research in a company and its operating environment to formulate the strategy. Strategic analysis is important when the company has a goal and a mission for themselves. With the help from strategic planning the objectives or goals that are set by the organization can be fulfilled.

Strategic planning is an organization's process of defining its strategy and making decisions on allocating it resources to Pursue this strategy. Strategic planning is also important in an organization because it provides a sense of direction and outlines measurable goals. Strategic planning also gives you a place to record mission, vision and values as well as your long-term goals and the action plan you'll use to reach them. It also a discipline effort where it produces fundamental decisions and action that shape and guide what an organization is, who it serves, what it does and why it does it with the focus on the future.

Evaluation of strategic fitness
It involves analyzing strategic plan and by evaluating how well you've done against achieving the goals in your strategy. Usually this can be an internal analysis tool which should be used as a part of a boarder strategic analysis for the organization when making the decision about your strategy. It also involves in answering question such as:
1. How much progress have we made towards our vision?
2. Which of our objectives have we completed?
3. Which objectives are no longer needed?

References
Michael Allison & Jude Kade (2005) 2nd Edition. Strategic planning for non-profit organization

Adi Bhati (2020) Strategic analysis. Available from: https://www.questionpro.com/blog/strategic-analysis/

Tom Wright (2019) Strategic evaluation. Available from: https://www.executestrategy.net/blog /strategy-evaluation

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NTSHANGASE N 21720282               Task 1     

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NTSHANGASE N 21720282               Task 1     

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Strategic marketing
Anastasia Belyh (2019) strategic marketing is a procedure of designing, expanding and applying operations to gain a competitive advantage in your job/organization.

Strategic analysis and Strategic planning.
Strategic analysis
Adi Bhat, strategic analysis is a procedure that require having information and knowledge of the conditions the company utilizes. Strategic analysis is important to develop a strategyic planning to help decisions and easy the function of the business . For example SWOT Analysis is the tool that is use to analyze the internal factors affecting the businesss. SWOT analysis is a comprehensive consideration tool that is used to merge the company`s strengths, weaknesses, opportunities and threats (Philip Kotler:2010). Moreover, businesses also utilizes PESTEL tool to analyze the external factors affecting the business.

Strategic planning
Philip Kotler (2010:691) is the everlasting procedure of designing and sustaining a strategic fit allying the company`s aim and abilities and its changing marketing occasions in the firm`s territory. However, Adi Bhat stated that it the everlasting engagement mean steady structured arrangement and assets interest. Still, Balanced Scorecard Institute agreed with Kotler and Bhat that indeed  strategic planning is the firm`s administration work that is used to settle most important consireration, distinct power as well as wealth nourish applications secure that workers as well as added contributors are functioning with respect to the same purpose, build unity all over planned effect, and evaluate and balance the firm`s supervision in response to a changing territory. Strategic planning is also defined as an objective, logical systematic way in which the decision makers makes major decision in an organization ( David:2009)

Evaluation of strategic fitness
Strategic fitness objective is to promote within the organization and other organizations. It aim is also at stirring the organization into achieving stability and developing an ongoing manner ( Hashen and Al maan; 2019). Strategic fitness evaluationis when you monitoring the strategic performance if they are working accordingly if not what is it that need to be changed? or what to continue using?

References
1. Anastasia Belyh, September 19, 2019 THE STRATEGIC MARKETING PROCESSS: A COMPLETE GUIDE www.cleverism.com
2. Adi Bhat GLOBAL VP-SALES AND MARKETING QUESTIONPRO
3. Philip Kotler, 2010 PRINCIPLES OF MARKETING

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1. According to (Skinner, 2016) Strategic planning is an organizational management activity that is used to set priorities, focus  energy and resources, strengthen operations, ensure that employees and other stake holders are working together towards common goals, establish agreement around intended outcomes/results. Creating a strategic plan is key component of planning for growth.  It will help you prepare a realistic vision for the future of your business and in doing so can maximize your business and in doing so can maximize your business potential for growth. Strategic planning is about positioning your business as effectively as possible in the market place. So you need to make sure that you conduct as thorough as possible and analysis of both of your business.

2. Strategic analysis is a process that is a process that involves researching on organization business environment within which it operates (Roth, 2015). Strategic analysis is essential if a company has a goal and a mission for themselves. There are two types of strategic analysis:

Internal strategic analysis- This analysis is when organizations look within the organization and identify the positive and negative points. Internal analysis starts from evaluating the performance of the organization. This includes evaluating the potential of an organization. SWOT analysis is one of the techniques for internal strategic analysis.

External strategic analysis: When the organization needs to know about external factors that can be a hindrance in their growth. The organization needs to know how the market functions and consumers react or behave to certain products or services. PESTLE analysis is one of the most widely used external macro-environmental scanning component of external analysis.

3.  (Zhou, 2018) Strategic fit evaluates the current performance of an organization/industry. This is necessary to evaluate how the organization is capable to achieve it’s external demands. The matching takes through strategy has the actual resources and capabilities to execute and support the strategy. Strategic fit can be used actively to evaluate the current strategic situation of a company as well as opportunities. A unique combination of resources and competitive advantage which the company can profit from. However, it is important to differentiate between resources and capabilities. Resources relate to the inputs to production owned by the company where as capabilities describe the accumulation of learning the company possesses.

References

Roth, A. (2015). In Achieving strategic agility through economies of Knowledge. (pp. 30-36).

Skinner, W. (2016). In Manufacturing-missing link in corporate strategy. (pp. 136-145).

Zhou, K. Z. (2018). Technological capability, strategic flexibility, and product innovation. Strategic Management journal, 547-561.

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Strategic planing is an organisational management activity that is used to set priorities.  Focus energy and resources, strengthen operations, ensure that employees and other stakeholders are working toward common goals, establish agreement around intended outcomes or results, and assess and adjust the organisationas diurection in response to a changing environment.

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Strategic planing is an organisational management activity that is used to set priorities.  Focus energy and resources, strengthen operations, ensure that employees and other stakeholders are working toward common goals, establish agreement around intended outcomes or results, and assess and adjust the organisationas diurection in response to a changing environment.

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Strategic analysis is a process tha involves researching an organisations business  environment within which it operates.  It is essintial to formulate strategic planning for decision making and smooth working of the organisation.With the help of strategic planning the objectives or goals that are set by the organisation can be fullfilled.

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From my point of view strategic analysis refers to the process of conducting research on a business/firm and its operating environment to formulate a strategy. Strategic analysis also involves few common factors; namely 1. Identifying and evaluating data relevant to the company's strategy. 2. Defining the internal and external environments to be analysed.
Strategic Planning. My understanding regarding strategic planning is that it is a process of documenting and establishing a direction of your small business, by assessing both where you are and where you are going. The strategic plan gives you a place to record your mission, vision, and values, as well as your long-term goals and the action plans you will use to reach them.

2. Strategic fitness shows the degree to which an organisation is matching its resources and capabilities with the opportunities in the external environment. Strategic fit is related to the resource-based view of the firm which suggests that the key to profitability is not only through positioning and industry selection.

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According to Robert, M. (2007). Strategic analysis is a process of researching an organisation and its working environment to formulate an operating strategy. The strategic analysis takes advantage the path that is less difficult to achieve the goal.
The process includes some common factors which are, evaluation and identification of the data that will be relevant to the strategy of an organisation, defining external and internal environment of a company, and implementation of some famous analytic methods likes SWOT, value  chain and PESTLE analysis. Stated by Robert, M. (2007).
Strategic planning is an organisations process of defining its strategy and making decisions on allocating its resources to pursue this strategy. it may also extend to control mechanisms for guiding the implementation of strategy. Stated by Mintzberg, H. (1996)

Evaluation of strategic fitness:
According to Mintzberg, H. (1996). Strategic fitness expresses  the degree to which an organisation is matching its resources and capabilities with the opportunities in the external environment. The matching takes through strategy  and it is there for vital that the company and support the strategy. strategy fit can be used actively to evaluate the current situation of a company as well as opportunities such divestitures of organisation and division.

References:
1. Mintzberg, Henry. (1996).The Strategy Process.
Available at:
https://balanceddscorecard.org/resources/environment
2. Robert, Mate. (2007). Contemporary Strategy Analysis: Techniques, Applications, Concept/
available at:
https://en.m.wikkipedia.org>wiki

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According to Bouton, Dr. WR. (2001) strategic analysis refers to the process of conducting research on a company and its operating environment to formulate a strategy. It involves using several methods such as SWOT analysis, PEST analysis and porters five forces analysis to research information relevant to the company's strategy and analysing the internal and external environment in order to ensure the company achieve its overall goals and objectives. Strategic planning involves the actual planning, implementing and evaluating the marketing plan

Evaluating the strategic fitness involves checking if the company has accurate operating environment and enough resources in order to fulfill a certain strategy. It means checking whether the company has met the requirements or demands of the market, customers and shareholders with their resources and capabilities.

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Strategic analysis is a process that involves identifying, evaluating and analyzing internal and external environmental data to formulate a strategy for a company. The tools used are SWOT ANALYSIS, PORTERS FIVE FORCES, VALUE CHAIN, PESTLE etc.

Strategic planning is a process that is compiled into a detailed document which provides direction for the company from where it stands to where it want to be. It clearly gives a structured guideline on how the business will get to their desired goals.

Strategic fitness is the alignment between operational environment, organisation resources and marketing strategy. It can be said that a strategy is only fit when it is adoptable to the environmental conditions and backed up by resources the organisation possess. Strategic fitness can be evaluated after conducting strategic analysis and planning process.

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According to Middleton, J. (2003), strategic analysis refers to the process of conducting research on business environment within which an organization operates and on the organization itself, in order to formulate the strategy. Worrell, L. (2010) agree with Middleton, J. (2003) a theoretically informed understanding of the environment in which a company is operating, together with its environment in order to improve organizational efficiency and effectiveness by increasing the company’s capacity to deploy and redeploy its resources intelligently”. Strategic analysis basically includes evaluating of data relevant to formulate the strategy, analyzing the internal and external environment and a range of analytical methods to be deployed in the analysis, SWOT analysis, Porters Five, and PEST analysis of the organization.

According to Quick M. B. A (2001), strategic planning is the vital tool for a business as it provides companies with measurable objectives that aid in daily decision-making. This planning process helps prevent companies from aimlessly performing business tasks without set priorities or a real purpose. There are several key components that make up the strategic planning process, including common phases like strategic analysis and strategy formulation, along with implementation and monitoring. Strategic planning it when an organization formulate a plan for the smoother operating of the company and help to achieve the goals and objectives set by the organization. Evolution of strategic fitness it when an organization check the strategy adopted in response to the environment requirements, resources are suited to the markets strategy, capabilities and structure (Boulton, Dr. W. R. 2001).

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Strategic analysis is a process that involves researching on an organization business environment which the business operates , strategic analysis it formulate strategic planning for decision making and smooth working in the company with strategic analysis and planning every objective or goal is archieved. Each organization always has to improve and help them determine what areas need improvement and areas that are already doing well.

Evaluation of strategic fitness it analysis the strategic plan and what has been done to achieve your goal through strategy , it also determine the efficiency and effectiveness of a given strategy in achieving the organization objective.

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Strategic analysis is the systematic process that entails researching an organization's business environment within which it works. Strategic analysis is important in formulating strategic planning, meaning without the analysis it is difficult to plan strategically, with that said, strategic planning is crucial for decision making and smooth working of an organization, with the help of strategic planning the goals and objectives put by the organization can be fulfilled.

To constantly strive to improve, organizations must periodically work out a strategic analysis which will help the organization in question to determine what areas are already doing well and for the organization to function efficiently it is vital to think about how positive changes need to be put to work or implemented.

Strategic analysis is essential if an organization has goals and mission already in line. All existing and leading organizations, well known for their success have years of strategic planning being put to work at different stages, strategic planning is a long-term task that involves on-going and systematic planning and resource investment. The main question any company should consider when performing a strategic analysis is (strategic differentiation, market data) : how is the market constituted? How are the active clients in this sector? While conducting strategic analysis, organizations must know their competitors and be able to define a strategy in that market. A strategy is the determination of the basic long-term goals and objectives of an enterprise, and the adoption of courses of action and the allocation of resources necessary for carrying out those goals. (Nickols, 2016).

Evaluation of the strategic fitness
After intensive analysis and planning of strategy a strategic fitness tool is put in place to evaluate the current being or performance of an organization, this is to see how the organization is capable in achieving the external demands in place, in other words the strategic fit determines the degree to which the organization is matching its resources and its capabilities and the external environment.

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Strategic planning
This is a process that involves planning, implementation, and evaluation marketing programs by assessing both, where the organization is and where it is headed. The strategic plan gives an organization a place to record their mission, vision and values as well as their long term goals and action plans to use to reach their aimed goals (Vo, 2018). A well planned and written strategic plan plays a pivotal role in an organization because it tells how best to respond to opportunities and threats.
Strategic analysis

Strategic analysis is essential when a company has a vision and mission for themselves. It is a process that focuses on researching an organization’s business environment within which it operates and it also formulates the decision making process and allows work in the organization to go smoothly (Bhat, 2020).
Evaluation of strategic fitness

It refers to analyzing the strategic plan and assessing how much an organization has done towards achieving their goals through their strategy. An internal strategy tool that should be used as part of a broader strategic analysis for organizations when making a decision about the strategy that would be followed (Mert, 2016).

References
Bhat, A. (2020). Marketing Research. What is strategic analysis.
Mert, I. S. (2016). evaluation of strategic fitness. Journal of academic research, 197-208.
Vo, E. (2018). Strategic planning process. What is strategic planning.

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 Strategic analysis and Strategic planning

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 Strategic analysis and Strategic planning

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Strategic analysis is a process of researching an organisation and its working environment to formulate a strategy, the process of strategic analysis involves several common factors which are: Identifying and evaluating data to the company strategy, Defining the internal and external environments to be analyzed, Using several analytic methods such a SWOT analysis and value chain analysis.  Elgersma(2010)
Strategic planning Kotler (2014) is an organizational management activity that is used to set priorities, focus energy and resources strengthen operations, ensure that employees and other stakeholders are working towards common goals, establish agreement around intended outcomes and assess the organizations direction in response to changing environment. Klopper(2012)
Evaluating strategic fitness  The process of strategy evaluation is often overlooked in the overall strategic management process and involves analyzing strategic plan and assessing how well you done against achieving the goals in a strategy it an internal analysis tool it should be used as part of a broader strategic analysis for organisation when making decision about strategy .Rahman(01:2019)
References
HB Klopper.(2012)4th edition strategic planing cape town.
Philip kotler gary armsrong.(214) 1st edHJition principles of marketing

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Strategic analysis it is the process of gathering data that helps a company's leader to decide on priorities and goals by shaping a long term strategy for the business. By collecting all marketing information based on SWOT analysis and assessing data about what happened in the implication of performance and predict what is likely to happen in future. Fry and Killing (2004) strategic planning is the process of documenting and establishing a direction of your business by assessing both where you are and where you are going, a well strategic plan can play a greatest role in business growth and success because it tells you and employees how best to responds to opportunities and challenges.

The strategic evaluation is an important strategy formation because it throws light on the efficiency and effective of the comprehensive plans in achieving the desired results. Evaluation can also include the fixing benchmark of performance measurement and analysing variance. Strategic fitness it refers to aligning the firm's strategy, structure, capabilities and resources with its external context to positive impact performance ( Charles et al, 2012 : 441).

Reference

Charles W. Lamb JR. Joseph F. Hair JR. Carl Mc Daniel. Christo Boshoff Nic Terblancle. Roger Elliott. HB Klopper. (2012) 4th edition. strategic planning. Cape Town.

Fry JN and Killing K.P. (2004). Strategic analysis. Available from www.pearsoncanada.ca.

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A strategic plan is a systematic process that involves planning,implementing and evaluation of a companies vision. This is a documented direction that the business wants to take in order to achieve it desired future goals and a set of steps on how to achieve them it includes a the companies mission, vision and values and an action plan to attain their vision. it increases the productivity, identify the organisations strengths and weaknesses. (Vo,2018)

Strategic Analysis  Is a process that involves researching an organisations business environment within which it operates, it is used to to formulate strategic planning for decision making and smooth working of an organisation, t is essential for a company that has goals and a mission for themselves. it also assists to determine areas that needs improvements and the ones that are already doing well.

Evaluating strategic fitness
According to Habibur and Rah-man(2018;44-46)This is analyzing the strategic plan and assessing how much you have done towards achieving  your goals through your strategy. It evaluates the current performance of an organisation, this is necessary to determine whether the organisation is capable to achieve its external demands.
Firstly the company the company have to assess their current state and where it wants to be in future and whether their resources are sufficient to obtaining their objectives and productivity of their strategic plan.

References
1. Habibur, M.D., Rahman, A., (2018). Strategic fit: Model development and fitness analysis of a manufacturing unit. p(44-46). https://doi.org/10.1080/21693277.2019.1583143

2. Vo,E. (2018). what is strategic planning.
https://sba.thehartford.com/business-management/what-is-strategic-planning/

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STRATEGIC PLANNING AND ANALYSIS
Strategy analysis is a process of conducting research on a company and its operating environment to formulate a strategy. Strategy analysis may be looked upon as the starting point of the strategic management process. It consists of advance work that must be done in order to effectively formulate and implement strategies. The purpose of strategic analysis is to analyze an organizations external and internal environment, assess current strategies, generate and evaluate the most successfully strategic alternatives.

STRATEGIC PLANNING
It is whereby leaders of an organization determine what it intends to be in future and how it will reach this targeted level or position. Strategic planning is concerned with development of the organizational vision and determines the necessary priorities, procedures and activities necessary to realize this stated vision. Strategic planning involves planning, implementation and evaluation marketing programs.

STRATEGIC FORMULATION
Includes developing a vision and mission, identifying an organizations external opportunities and threats, determining internal strengths and weaknesses, as well as establishing long-term objectives of the firm.

STRATEGY IMPLEMENTATION
Is the process that turns strategies and plans into action in order to accomplish strategic objectives and goals.

STRATEGY EVALUATION
Is the final stage of strategy management process. Strategy evaluation activities are to examining the underlying bases of a firms strategies, comparing actual results with expected results and taking corrective action. It's also determine the effectiveness of a given strategy in achieving the organizational objectives, make sure that the organizational strategy as well as its implementation meets the organizational objectives.

EVALUATION OF STRATEGIC FITNESS
Is the capability of the mind to generate insights and set direction that leads to advantage. It gives managers the concepts and tools to build the essential strategy capability skill sets

# data[].attributes.body
Strategic analysis is a process that involves identifying, evaluating and analyzing internal and external environmental data to formulate a strategy for a company. The tools used are SWOT ANALYSIS, PORTERS FIVE FORCES, VALUE CHAIN, PESTLE etc.

Strategic planning is a process that is compiled into a detailed document which provides direction for the company from where it stands to where it want to be. It clearly gives a structured guideline on how the business will get to their desired goals.

Strategic fitness is the alignment between operational environment, organisation resources and marketing strategy. It can be said that a strategy is only fit when it is adoptable to the environmental conditions and backed up by resources the organisation possess. Strategic fitness can be evaluated after conducting strategic analysis and planning process.

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khambule 21707710 SS                                                                                           1.strategic analysis and planning                      

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khambule 21707710 SS                                                                                           1.strategic analysis and planning                      

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A strategic analysis is a process of analyzing the environment in which you operate it as an organization, this form of an analysis is needed to formulate a plan coming up with strategies that will be used to move the organization towards a specific direction. it answers to the following:
1. which markets are we be competing in and who are we competing with
2. who is our target market  and what do our consumers think of the organization
3. our internal staff/employees looking at what opinions do they have with regards to what is working and what is not
4. also our partners and investors views in terms of how we do business

The analysis is done to determine which areas could lead to problems, which areas require improvement and also those that are in good conditions contributing to the success of an organization. "it often brings the important information about evaluation and development of the environment inside and outside the company and reveals possible opportunities and threats that need to be considered in the strategic decision making process, Papulovaz. Z and Gazova. A (2016).
The analysis helps you understand the organizations current state and what is happening around you for you to be able to come up with an effective plan and strategic objectives for the future clearly understanding where we are now and formulating strategies based on the analysis. the analysis can be done using :
SWOT analysis(internal). PESTEL(external), market research and porter's five forces.

Morrison. M (2012), states that strategic planning is the process of developing a shared vision of your organization's future and deciding upon the major steps you will take to move the organization in that direction" of which comes as a result of understanding your current state and the environment's for you to to formulate effective strategies to get the organization where you want it to be in future.

2. Evaluation of strategic fitness
The strategies generated as the plan to achieve organizational goals they are to be evaluated to determine whether they are fit for the organization and whether they will be effective,.
this looks at;
1. do we have a distinctive strategy that people believe in
2. do we have organization design capabilities, business processes, leadership, culture and commitment to execute

3. if not what is getting in the way?

references:
1. Papolovaz Z & Gazova A (2016) THE IMPORTANCE OF STRATEGIC ANALYSIS,
available at:
https://opentextbc.ac/usinessopentax/chapter/understanding-the-business-environment/
2. Morrison M (2012) STRATEGIC ANALYSIS AND PLANNING
available at:
https://corporatefinanceinstitude.com/resources/knowledge/strategiy/strategic-analysis

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A strategy is a plan of actions taken by managers to achieve the company’s overall goal. Strategic analysis refers to the process of conducting research on a company and its operating environment to formulate a strategy and Strategic planning is important to an organization because it provides a sense of direction and outlines measurable goals.

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A strategy is a plan of actions taken by managers to achieve the company’s overall goal. Strategic analysis refers to the process of conducting research on a company and its operating environment to formulate a strategy and Strategic planning is important to an organization because it provides a sense of direction and outlines measurable goals.

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Strategic analysis and planning
Strategic analysis is a process that involves researching an organization's business environment within which it oparates. Strategic analysis is assential to formulate strategic planning for decision making and smooth working of that organization

Strategic planning is the process of documenting and establishing a direction of your small business by assessing both where you are and where you are going.strategic plan gives you a place to record your mission, vision, and values as well as long term goals and the action plan you will use to reach them

Evaluating strategic fitness
Strategic fit evaluate the current performance of an organization. This is necessary to evaluate how organization is capable to achieve its external demands.

The evaluation of process involves
1. Are our strategic focus areas still relevent?
2. Which objectives are no Longer needed?
3.Do we have sufficient projects to deliver incomplete objectives?

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We have covered a lot in Chapter 1, Discuss what you understand about;
1. Strategic analysis and planning, and
2. Evaluation of strategic fitness as part of the above (in 1) process.

To participate, click on pink plus sign. A padlet like this one will ope up and you put your answer there. Please ensure you reference your sources.