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in memory of tragedies, chronic illnesses  and related issues

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in memory of tragedies, chronic illnesses  and related issues

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(Sophie)

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(Sophie)
Eighty-four men a week commit suicide in the UK. To raise awareness of the issue, charity CALM (Campaign Against Living Miserably) and shaving brand Harry’s launched Project 84, placing 84 male statues on top of ITV’s This Morning studio and South Bank building to represent the tragic statistic.

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(Sophie)
Smirnoff is on a mission to accelerate gender parity in the music industry by 2020 through ‘Equalising Music’, a three-year global initiative tasked with doubling the number of female and female-identifying headliners, and inspiring the next generation of female DJs.
(2018)

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Smirnoff & Spotify Launch Smirnoff Equalizer

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Pantene 2014
Commercial on women's empowerment dealing with an unconscious attitude that reveals lack of self esteem.

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2016
A campaign for the Indian Ariel's market that points its fingers on cultural sexism on housework. There are different videos, here an example.

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Why is Laundry only a mother’s job? Dads #ShareTheLoad (Hindi) – Ariel

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(Noel)
Budweiser's Super Bowl LI commercial tells the story of its founder, Adolphus Busch, to celebrate the brand’s 141 years of working toward achieving the American Dream.
Aired just days after Trump´s entry ban for people from mainly muslim countries.

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(Sara)

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Apple - Diversity and Inclusion - "Open"

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Apple - Diversity and Inclusion - "Open"

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(Sara)
Apple for inclusion, diversity and openness by embracing faiths, disabilities, races, ages, ideologies, personalities as key for innovation.

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(Sara)
This H&M campaign aims to break down stereotypes and prejudices against women and empowers them to feel free to be themselves.

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2015
Real beauty, body positive and women empowerment at once!

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After the first campaign in 2006, Dove goes back on the theme of #realbeauty

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Dove Real Beauty Sketches | You’re more beautiful than you think (6mins)

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2014
Once again, a women wmpowerment commercial made by a sport clothing brand.

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Under Armour - Misty Copeland - I Will What I Want

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(Super Bowl Commercial 2017)
"Audi of America is committed to equal pay for equal work. Progress is for everyone". This is the final line of this commercial that, like others shown on this padel, reflects on unvolontary sexism happening while educating children.

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Audi - Daughter (Super Bowl 2017 Commercial)

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2014

Another commercial about empowering girls. The interesting point of this one is that talks to parents and outlights a behaviour that some of them might perform without being counscious of it

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Inspire Her Mind - Verizon Commercial 2014  (LEGENDADO)

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This commercial aims to empower little girls not to be afraid to imagine they can be and become anything they wish,

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Coca Cola - AMERICA IS BEAUTIFUL #AmericaIsBeautiful

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Coca Cola - AMERICA IS BEAUTIFUL #AmericaIsBeautiful

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(Janina)
2014 Super Bowl Commercial

It’s Beautiful — Coca-Cola’s 2014 Super Bowl commercial featuring a culturally and linguistically diverse America — was coordinated with social media outreach to 87 million people.

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Coca-Cola's America The Beautiful 2014 Super Bowl Commercial: #AmericaIsBeautiful

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(Janina)
TV2 Denmark

All That We Share, is a strategic piece created for Denmark’s most watched family of channels, TV2. The film was made to communicate the channel's new strategy internally and externally. The strategy, All That We Share, is about focusing on the things that unite us in these dividing times.

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TV2 Denmark - All that we share | The North Alliance

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NoA is an international community of creatives, built on the Nordic values of equality, diversity, and collaboration. We see ourselves as creative growth engineers, using multiple disciplines and talents to help our clients grow.

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(Janina)
Lacoste Supports IUCN

Lacoste pledges to support IUCN's work in protecting nature and wildlife through a 3-year partnership. The number of polos made of each species represents the number remaining in the wild. That’s only 3,520 of all 10 species chosen in 2019.

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Just nine days after President Trump signed an order to temporarily close America’s borders to refugees, Airbnb aired this video.

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With this campaign, Yoplait (American yogurt brand) targets prejudice against mothers. They aim at giving mothers the respect they deserve for the decisions they make.

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Barbie Fashionistas with Wheelchair doll. 

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Barbie Fashionistas with Wheelchair doll. 

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NEW Barbie Fashionistas with Wheelchair doll from Mattel! This stylish doll sits in a wheelchair with real rolling wheels! Available in Caucasian and African-American versions. Brings more diversity to the Barbie Fashionistas lineup.

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The Barbie Fashionistas doll line has been all about diversity - in skin tones and body types. Now it's including people with disabilities in the lineup through its Barbie Fashionistas with Wheelchair doll.

A wheelchair has actually been one of the most requested accessories from Barbie fans, and both the Caucasian and African-American version of the doll sit in a blue wheelchair that has real rolling wheels. Mattel worked with UCLA Mattel Children's Hospital and wheelchair experts to design the wheelchair. It's modeled after a wheelchair that is designed for an individual with a permanent physical disability. A clip keeps the doll in place while sitting in the wheelchair, and there are even brakes that stop the wheels from rolling. A pink wheelchair ramp is included for easier access into the Barbie Dreamhouse, for example.

Because this is a part of the Fashionistas line, the dolls, of course, wear a stylish outfit of blue jeans, white sneakers, and a white top with colorful stripes. A yellow watch and sunglasses complete the look.

The doll is actually very poseable, with moving arms, elbows, wrists, torso, legs, knees, and ankles. The ankle movement makes it easier to position the doll's feet on the wheelchair's footrest.

This definitely offers more diversity, and allows another group of Barbie fans to see themselves represented through Barbie. The poseability and wheelchair movement offer lots of playability for kids. And through playing with this doll, kids can see that there's nothing wrong with people who have disabilities.

The Barbie Fashionistas Wheelchair doll is for ages 3 and up.

Another inclusive doll this year is the Barbie Fashionistas with Prosthetic Leg doll, sold separately.

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Barbie Fashionistas with Wheelchair from Mattel

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The Barbie Fashionistas doll line has been all about diversity - in skin tones and body types. Now it's including people with disabilities in the lineup through its Barbie Fashionistas with Wheelchair doll. A wheelchair has actually been one of the most requested accessories from Barbie fans, and both the Caucasian and African-American version of the doll sit in a blue wheelchair that has real rolling wheels.

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Cadbury mocked for new ‘unity’ multi-flavour chocolate bar encouraging ‘diversity’ for trivialising racism
The new bar features four different flavours of chocolate to represent a range of skin colours.

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CADBURY has been slammed for its new multi-flavour "Unity" chocolate bar aimed at celebrating ethnic diversity for trivialising racism.

The new bar features four different flavours of chocolate to represent a range of skin colours.

While on the package there's several people from different cultural backgrounds all holding hands.

It's been described by Cadbury as "the first bar with dark, blended, milk and white, united in one bar".

Announcing the new product, Cadbury wrote: "This Independence Day, let's celebrate a country that stands united in its diversity."

The limited edition bar is being sold in India and was rolled out earlier this month as part of the country's Independence Day on August 15.

But the announcement of the "Unity" bar soon outraged some chocolate fans with thousands criticising the firm for making light of a serious issue.

Tejal Rao, a columnist, wrote: "Congratulations to Cadbury for solving racism."

While business student Aaron Burke sarcastically said: "Cadbury ending racism one chocolate bar at a time..."

Legal analyst Imani Gandy compared the gaffe to Pepsi advertising campaign featuring Kendall Jenner turning up to a protest and handing a cop a can of soda.

She tweeted: "This is as absurd as Kendall Jenner fighting police brutality with a Pepsi."

Lots of people also referenced India's caste system, though declining still plays a part in widespread social segregation.

Many also responded to the Cadbury's social media post referencing the oppression ongoing in Kashmir.

Cadbury started importing chocolate to India in 1948, a year after independence from the British Empire.

Although, a handful of people praised the chocolate giant for trying to spread the message of diversity.

One said: "Brilliant idea and message. Please distribute across the world."

The Sun has contacted Cadbury for a comment.

Global advertising agency Ogilvy, who worked with Cadbury to release the product, told Fox News: "India is a diverse country, with people of different castes, creed, languages, regions, religions.

"Everyone living together, but not always with love. Cadbury Dairy Milk, which is loved by everyone, wanted to send a powerful message of unity."

Elsewhere, Cadbury sent chocolate lovers into a spin with news spreading of a mint version of the Flake bar being sold in Scotland.

While Costco is selling GIANT 2kg Quality Street tins for £11.62.

Galaxy truffles are also back in the UK and you can buy them in Tesco.
We pay for your stories! Do you have a story for The Sun Online Money team? Email us at money@the-sun.co.uk

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Cadbury's new multi-flavour chocolate bar encouraging 'diversity' is causing outrage

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CADBURY has been slammed for its new multi-flavour "Unity" chocolate bar aimed at celebrating ethnic diversity for trivialising racism. The new bar features four different flavours of chocolate to represent a range of skin colours. While on the package there's several people from different cultural backgrounds all holding hands.

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CLEAN UP THE BEACH BY GETTING DOWN AND DIRTY

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Il consumo di massa della plastica monouso è diventato così comune che spesso non ci rendiamo conto di quanta di questa plastica finisca sulle nostre spiagge e nei nostri oceani, mettendo a rischio la vita di migliaia di specie.

Dobbiamo cambiare le nostre abitudini e smettere di insudiciare questi paradisi terrestri. Per aiutare, guarda per intero il video senza censure qui sopra con la coppia dei porno all'aperto per eccellenza LeoLulu, per ogni visualizzazione faremo una donazione ad Ocean Polymers per aiutarli a finanziare i loro sforzi per pulire i nostri oceani.

Guardando questo video ti sei già impegnato ad aiutarci a salvare le nostre spiagge. Grazie mille! Se vuoi fare di più, ecco 3 semplici regole da seguire:

Compra e usa meno plastica possibile

Se devi per forza comprare della plastica monouso, riciclala

Ricordati sempre di pulire dopo esserti goduto la natura

Abbiamo stretto una partnership con Ocean Polymers, la cui missione è di fornire una soluzione sostenibile per la rimozione e il trattamento dei rifiuti oceanici. Scopri di più sul loro lavoro qui

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Il consumo di massa della plastica monouso è diventato così comune che spesso non ci rendiamo conto di quanta di questa plastica finisca sulle nostre spiagge e nei nostri oceani, mettendo a rischio la vita di migliaia di specie. Dobbiamo cambiare le nostre abitudini e smettere di insudiciare questi paradisi terrestri.

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Diesel SS17 ADV Campaign: MAKE LOVE NOT WALLS

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Diesel SS17 ADV Campaign: MAKE LOVE NOT WALLS

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#makelovenotwalls is about tearing down the mental and physical walls that separate us, and let all sides come together in the name of unity and love.
Diesel takes on the Wall, a symbol of separation by definition, breaking it down to create strong storytelling throughout the imagery developed around it: walls are built and the Diesel love tank breaks it with a heart shape turning a symbol of separation into a happy place full of flowers of celebration of freedom and love.
Committed to diversity and the rights of individuals around the world, the iconic American artist and photographer David LaChapelle collaborates with Formichetti to break down barriers.

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Diesel SS17 ADV Campaign: MAKE LOVE NOT WALLS, a film directed by David LaChapelle

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A baby doesn't just change your life. A baby changes everything. And Pampers is there for all of it, helping every parent love the changes a baby brings.

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NIKE - Believe in something, even if it means sacrificing everything

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NIKE - Believe in something, even if it means sacrificing everything

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Colin Kaepernick in Nike commercial

A pre-existing deal was renegotiated into a multi-year agreement to make Colin Kaepernick one of the faces of the brand’s 30th anniversary ‘Just Do It’ campaign.

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'Believe in something, even if it means sacrificing everything': Colin Kaepernick in Nike commercial | Watch News Videos Online

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Watch 'Believe in something, even if it means sacrificing everything': Colin Kaepernick in Nike commercial Video Online, on GlobalNews.ca

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DREAM CRAZIER
Show them what crazy dreams can do. #justdoit

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by Ogilvy Brazil

Schweppes new campaign launch shows that to conquer, one must be elegant and most importantly, respectful.
...
Schweppes Brazil Made a Dress That Measures How Often Women Get Groped

In less than 4 hours, 3 women were touched 157 times

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Always launched a new leg of its epic battle to make sure that girls everywhere keep their confidence through puberty and beyond by tackling the societal limitations that stand in their way. Since then, #LikeAGirl has gone from a simple phrase to a powerful and empowering movement.

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Always strives to make sure that girls everywhere keep their confidence throughout puberty by showing them that doing it #LikeAGirl is an awesome thing.

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IBM 2009 - “Let’s Build a Smarter Planet” 

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IBM 2009 - “Let’s Build a Smarter Planet” 

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Based on this, Ogilvy New York and IBM developed the “Let’s Build a Smarter Planet” campaign concept and engaged Office to establish the visual language.

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Designing a smarter planet

In the midst of the meltdown of the U.S. financial system, the ongoing consequences of a global energy crisis, and a broken health care system, IBM recognized a unique opportunity to provide leadership. The timing was right to show the world how innovative ideas, powered by new technologies, could solve some of the world's biggest problems.

Based on this, Ogilvy New York and IBM developed the "Let's Build a Smarter Planet" campaign concept and engaged Office to establish the visual language.

Inspired by Rand's "wink"

The global campaign featured essays describing thought-provoking solutions for dozens of issues - from reducing road traffic and city crime, to improving food safety and local water supplies. Our challenge was to create a graphic language that could illustrate these complicated solutions in a way that was visually arresting and distinctive, yet simple and approachable enough to be easily understood around the world.

Inspired by the creative vision that designer Paul Rand developed for IBM several decades ago, we adopted his boldness and "wink" in a way that's unusually approachable for big tech. The icons were designed to be as provocative, vibrant and relevant as the ideas they represent.

The icons appeared around the globe, in print, digital and outdoor advertising, trade show experiences, and an attraction at Walt Disney World's Epcot.

Making smarter business decisions

Following the successful launch of the campaign, Ogilvy New York asked Office to help develop a new series of ads for IBM's business services. Based on the advanced analytics that help businesses predict what's coming next, we illustrated the concept of spotting patterns and crystallizing trends to make smarter decisions.

Increasing brand value

The Smarter Planet campaign became an overarching framework for IBM's growth strategy, generating $3 billion in revenue and double-digit growth from more than 6,000 client engagements. According to the BrandZ Top 100 Most Valuable Global Brands Study, following the campaign, IBM increased their brand value by 20% (representing $11.3 billion dollars), in a category that only grew by 2% overall in a tough economic climate. IBM's stock price increased 64% against a Dow that grew just 14%, resulting in a market cap increase of approximately $50 billion.

Project Scope

Marketing campaign (with Ogilvy)

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Designing a smarter planet In the midst of the meltdown of the U.S. financial system, the ongoing consequences of a global energy crisis, and a broken health care system, IBM recognized a unique opportunity to provide leadership.

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Fly Responsibly is KLM’s commitment to taking a leading role in creating a more sustainable future for aviation. With the introduction of Fly Responsibly, we’re making the world aware of our shared responsibility. We can only succeed if we work together, so join us today for a more sustainable tomorrow.

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KLM Fly Reponsibly - Join us in making the world aware of our shared responsibility.​ To fly responsibly.

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Go to this web-site and then click "Take action"

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Dove soap will lose its plastic wrapping after the beauty giant launched a war on waste.

Bars of its soap will instead by replaced with an alternative coating that is entirely plastic free, as part of its wider commitment to the environment.

Dove bottles of shampoo and cream will also be made from 100 per cent recycled plastic.

It forms part of the brand's commitment to reduce plastic waste by 2025. It currently uses more than 20,500 tonnes of virgin plastic globally every year.

Dove, which is sold in more than 150 countries worldwide, has said by the end of the year its bottles will be made of 100 percent recycled plastic in Europe and North America.

The introduction will be across all ranges, but they are still searching for solutions for recycled plastic caps and pumps, as current options are still not "technically feasible".

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Dove soap to lose its wrapping as beauty brand announces war on plastic

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Dove soap will lose its plastic wrapping after the beauty giant launched a war on waste. Bars of its soap will instead by replaced with an alternative coating that is entirely plastic free, as part of its wider commitment to the environment. Dove bottles of shampoo and cream will also be made from 100 per cent recycled plastic.

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Out of this study, commissioned by Unilever,
DOVE started 2006 this campaign which  never ended: DOVE became "the home of real beauty" "For over a decade, we’ve been working to make beauty a source of confidence, not anxiety, and here’s where the journey continues..." (DOVE 2019)

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Join-product with soccer-team St.Pauli (left-wing, multicultural area of Hamburg) and in collaboration with Antonio Amadeus Stiftung
(NOW – limited edition)

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Ben & Jerry's und St. Pauli bringen gemeinsam ein Eis heraus | W&V

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Die Botschaft des limitierten "Melting Pott"-Eises: Alle zusammen für eine Gesellschaft, in der kein Mensch illegal ist.

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No packaging means less plastic and also less food-waste. (Please read the comment!)
(NOW: 2-weeks-campaign)

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Please
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Please do it and insert your infos about the campaign(s) you chose.
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