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My video presentation

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This pie chart shows the pressure put on men to constantly workout, exercise, and be muscular to prove their masculinity to society.

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By making the majority of the advertisements in the Men’s Health magazine to be focused on working out and growing muscles gives men and adolescent boys the idea that their physical health is the only health that they need to maintain. This idea makes them completely disregard the importance of mental health. The stigma around men and their emotions has always been a prominent issue in society. Phrases like “Boys don’t cry” constantly diminish all emotions that men have which is extremely unhealthy and this magazine’s focus on physical strength only amplifies social pressures.

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This chocolate milk advertisement pictures professional basketball player, Klay Thompson, as their advocate for the wonders that this drink can do. Not only is this commercial giving young, developing boys unrealistic body standards but it creates a connection between this drink and having a fit body. By portraying a professional athlete as an advocate for their product, they only amplify societal pressure put on adolescent boys to look a certain way, a way that is almost impossible to attain, especially at a young age.

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This advertisement matches the common theme of the entire magazine: adventurism, athleticism, and pure masculinity. Nowhere in the magazine does the reader see a commercial for anything that is even closely connected to women or femininity unless it is in a sexual context. This emphasis on everything that is typically considered to be related to men forces them and pushes them to fit into society’s box that defines men as dominant and tough and professional and emotionless.

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Strutting the Football Field with my Slip-on Skechers.

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Strutting the Football Field with my Slip-on Skechers.

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This Skechers shoe advertisement, which has no relation to football, pictures Tony Romo, a professional football quarterback, sporting the slip-ons. By choosing to have a professional athlete as the face of the advertisement, Skechers can form the idea in young mens minds that by wearing this shoe, they will be better at football or more athletic. Although this may be a successful marketing tactic, the use of Romo gives readers the impression that they don’t even come close to comparing to this professional if they aren’t wearing these specific shoes. Not only does this promote materialistic beliefs but it concretes ideas that boys and men have to be athletic and play sports.

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On the right hand side of the image, an advertisement for a fitness tracking ring is shown. The ring is described as made with “subtle titanium - and yes, masculine...”. By including “and yes, masculine” into the description of the ring, men can get the notion that everything in their life needs to present masculinity, otherwise they will be seen as lesser or less valued in society. Additionally, as mentioned the in the film “Guyland”, men who present themselves as the slightest bit feminine can subject themselves to homophobia. Within “Guyland”, anything that portrays femininity is considered for gays and, therefore, lesser of a value to society.

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Although this may just look like an advertisement for a Gucci perfume, the image shown can give the viewer a sense that this perfume will make them more physically desirable by men or sexual partners. The use of an intimate image paired with the logo and product can, falsely, make women feel less desirable without the extremely expensive perfume and, therefore, less confident in themselves. Additionally, the flawlessness of the woman’s face; her makeup, lipstick, white teeth, perfect skin, and perfectly plucked eyebrows paint the image that this perfume will make a woman match society’s beauty standards.

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This pie chart combines the 30 advertisements that I initially analyzed from the InStyle magazine and categorizes them into five groups of advertisement focus: Makeup/Skincare products, clothing/shoes, food, jewelry, and other. Out of the 30 advertisements, 19 of them had a focus of makeup and skincare. This emphasis on women to look young and innocent can give young, developing girls the wrong impression and lead to an unhealthy lifestyle.

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This shoe commercial does an amazing job of making women feel like they need a big, strong man to come and save them. The muscular man shown on the bottom right of the ad is shown with a shoe in his left hand, indicating that he is coming to the rescue to save the “helpless” woman, as if her biggest concern in life is that she lost a shoe. This portrayal of women as incapable of functioning without a man in their life can have extremely influencial impacts on developing girls who come to think that they always need a man at their side to be valid and taken seriously in the world.

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This breast cancer advertisement, although maybe having been created with the right intentions, portrays cancer as something that is beautiful when in reality, it is a painful, scary, and sometimes fatal disease. By romanticizing breast cancer, the severity of a situation where someone actually has this disease is completely diminished.

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Throughout the magazine, there are dozens of ads which all seem to have a common theme: provocative photos of women in the background or posing with the product. Every other ad follows suit to this theme except for this seemingly singled out ad that has to do with food. By excluding this photo from the common theme, food can be seen as something that doesn’t match society’s definition of a desirable or sexy woman. The portrayal of food as something that isn’t connected to women can lead to young girls having eating disorders like anorexia or bulimia.

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This advertisement for makeup that describes the color as “pure” can give women the idea that they constantly need to portray themselves and their lives as clean and readily available for men. But this description of the color, in reality, has no connection to eyeshadow or lipstick. Instead, the use of the word “pure” is being used to trap women into a box and further push them to fit society’s definition of what a woman should be, which is youthful yet sexual at the same time.

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The advertisement for a “youthful lip and contour treatment” in the lower right hand corner of the page only further emphasizes society’s obsession with women who look youthful and innocent yet at the same time sexual. This double bind makes it impossible for women to present themselves without either being called a “prude” or a “slut”.

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This article about fashion designer, Matthew Williamson, is titled, “Matthew and His Muses”. Not only does this title completely degrade the women who modeled for Williamson, but it also paints them as nameless bodies. On the lower right hand side of the article, there are three images of models wearing the fashion designers creations yet instead of labelling them by name, they are labelled “Matthew Williamson”, followed with the year the piece was made. This blatant disregard for these women as human beings continues to give young women the idea that their only contributions to society will be through the use of their bodies.