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Tanvi from section H sharing her BC course experiences...

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Tanvi from section H sharing her BC course experiences...

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Manavendra from section H sharing his BC course experiences...

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Manavendra from section H sharing his BC course experiences...

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BC Poster - How Organization Communicate during crisis                                               

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BC Poster - How Organization Communicate during crisis                                               

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Group No.8      Sec K
Submitted By:
Edwin       52
Tanya       53
Fiyaz         54
Harshita   55
Balaji         56
Jyoti          57
Sahit          58

https://classroom.google.com/c/MTIwOTE4NjQ5ODc4/p/MTc0NzM1NjYzMTIz/details

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BC Presentation  - Movie Review- Padman 

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BC Presentation  - Movie Review- Padman 

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Team no. 8   Sec K
Edwin        seat no.  52
Tanya        seat no.  53
Fiyaz          seat no. 54
Harshita    seat no. 55
Balaji         seat no. 56
Jyothi        seat no. 57
Sahit          seat no. 58

Link for google class room where ppt is uploaded:
https://classroom.google.com/c/MTIwOTE4NjQ5ODc4/p/MTc0MTcxOTI5OTM1/details

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A great  learning experience. I did not Know where the my gaps are but slowly I understand those gaps and filled it with this course and off course with your guidance Sir.

Thank you once again for such a wonderful experience.

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- Form of Internal Communication
-Serve as important written records
-Helps to communicate without meetings
Types of Memos
1.Routine
2.Memo of Transmittal
3.Memo reports

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Crisis communication refers to the technologies, systems, and protocols that enable an organization to effectively communicate during an emergency situation.

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1. Define Your Purpose
2. Use Concise, Active, Engaging Language
3. Organize Your Ideas for Clarity and Coherence
4. Edit, Proofread

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A memo is actually short for Memorandum. It is one of the most used means of official communication in the business world. Its main purpose is to serve as a reminder or to give some instructions. Again these like circulars are a means of mass communication, i.e. to communicate with a large number of people within the organization.

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A memo is actually short for Memorandum. It is one of the most used means of official communication in the business world. Its main purpose is to serve as a reminder or to give some instructions. Again these like circulars are a means of mass communication, i.e. to communicate with a large number of people within the organization.

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We write a memo is for one of the following five reasons:

as a reminder

highlight an event or circumstance

to recount an event

keep an official record of anything

to pass information or instructions

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1. Look for keywords in the job postings
3. Use a professional font
4. Include only the most relevant information and put the most important information first
5. Use active language
6. Call attention to important achievements
7. Only include subheadings and sections you need
8. Choose appropriate margins
9. Proofread and edit

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Cover Letter: Just follow the basic format and make sure in total 4 paragraphs of 1-2 small lines you need to explain in the description that how your candidature will be beneficial for that particular role.

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Cover Letter: Just follow the basic format and make sure in total 4 paragraphs of 1-2 small lines you need to explain in the description that how your candidature will be beneficial for that particular role.

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Body language is a type of a nonverbal communication in which physical behaviors, as opposed to words, are used to express or convey the information. Such behavior includes facial expressions, body posture, gestures, eye movement, touch and the use of space.

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Body language is a type of a nonverbal communication in which physical behaviors, as opposed to words, are used to express or convey the information. Such behavior includes facial expressions, body posture, gestures, eye movement, touch and the use of space.

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1. Show your Passion and Connect with your Audience
2. Focus on your Audience’s Needs
3. Keep it Simple: Concentrate on your Core Message
4. Smile and Make Eye Contact with your Audience
5. Start Strongly

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Example of how company uses social media 

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Example of how company uses social media 

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Advantages :
1.broad reach
2. ability to target
3. free or low-cost
4. personal
5. fast
6. easy

Pinterest makes it easy to find new ideas and organize your own. Its feed is filled with attractive pictures and the site is easy to use. In short, people love it. But you may not be making money there.
Pinterest is widely regarded as a strong platform for ecommerce sales.

Engagement is high.

Images are often built around custom product creation.

Users intentionally use the platform to find and purchase creative products.

Ecommerce retailers particularly love the value of Pinterest’s highly targeted search engine and use Pinterest ads to promote their brand and products.

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Students sharing their experiences of Business Communication Course - Section K, MBA 2022 Batch

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Students sharing their experiences of Business Communication Course - Section K, MBA 2022 Batch

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Business Communication, Section K, MBA 2022, IBS Hyderabad

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Students sharing their experiences of Business Communication Course - Section C, MBA 2022 Batch

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Students sharing their experiences of Business Communication Course - Section C, MBA 2022 Batch

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Business Communication , Section C,  MBA 2022,  IBS Hyderabad

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Webinar on Learning Foreign languages to enhance employability skills.

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Webinar on Learning Foreign languages to enhance employability skills.

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The session was extremely informative and insightful. As a student I have always been fascinated with foreign languages however, did not recognize its importance in the corporate world. It also enlightened students about the different avenues that would open up for employment if they learnt certain foreign languages, which I'm sure a lot of us will definitely be looking into. Extremely grateful to the esteemed speaker, Dr Guarav Kumar for taking the time to help us understand the full potential of learning foreign languages. Also, really appreciate these initiatives taken by Prof. Mushtakhusen and looking forward to more sessions like these.

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7C's of COMMUNICATION
- Creativity
- Conciseness
- Courtesy
- Completeness
- Correctness
- Credibility
- Consideration

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Companies that use social media platforms for promotional activities-BYJU`S APP

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Companies that use social media platforms for promotional activities-BYJU`S APP

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Byjus App which is one of the Indian educational technology and online tutoring app uses Youtube as well as Facebook for their promotional activities.The Youtube advertisments of Byjus App is usually shown before the starting of the videos we choose to watch.Most of the times the viewer cannot skip that initial advertisment and they are forced to watch it.The theme put forward by them  during this pandemic scenario is that "Let's keep learning and keep adapting to get through this together"which is highly relevant.The students are depending on the online sources for their studies now and in such a scenario the app like this will definetely help students to make their learning effective.They also uses Facebook to share new ideas and also provide insightful thoughts.Thus Byjus app has become the most successful startup and is gaining prominence in the pandemic scenario.

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AGENDA OF MINUTES OF MEETING
Date
Time
Location
Attendees ( no bullet points)
Apologies
Items
- approval of meeting
- report/ updates
- discussion - time - person
- announcements
Action Items ( task to be assigned)
Minutes
Before the meeting
In meeting
After the meeting

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Top Five Presentation Do's and Don'ts (Infographic)

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EFFECTIVE BUSINESS WRITING
Window Pane Theory
1. Clarity
2. Waste no time
3. Be the authority
4. Design the document
5. Scaffold well write well
6. Grammar matter
7. Active voice
8. Avoid unessential
9. Good revision

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NOTES TAKING
Purpose of notes:
- for future reference
- key points
- effective listening
- helps in focusing

Requirements:
- proper understanding
- concentration
- effective listening
- should be small and have clarity rather than long sentence

Methods:
- mind mapping
- pictorial description
- drafting presentation of notes

Cornell Notes Making Method:
- it requires recording the notes and reducing it to short words or sentences.
- reflecting the main ideas and then reviewing it.

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RESUME
A written document of experience, education and skills.

Basic Elements of Resume:
- Objective/ Summary
- Experience
- Accomplishments
- Competencies
- Education

Format of Resume:
1. Chronological format:
- Header section
- Summary/ Objective
- Work history
- Education
2. Functional format:
- Header section
- Objective/ Summary
- Accomplishments
- Work history

Follow AIDA principle:
A- attention
I- interest
D- desire
A- action

We should avoid mentioning:
-Salary expectations
-Personal data
-Hobbies and interests
-Reasons for leaving previous job
-Our picture

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REPORT WRITING
Report is a document which is prepared by specific group and that presents information in an organized format for specific purpose and audience.

Focus on who are the reader:
- Internal or External
- Expert or Non- expert
- Part of project team or Outsider
- Customer or supplier
- Boss or Colleague

Structure of a Report:
Part-1 - Introductory or prefatory
Part-2 - Main body
Part-3 - Attachment and references

Part -1 ( Introductory or Prefatory)
A. Cover page
B. Title page
C. Authorization
D. Acknowledgments
E. Table of contents
F. Illustrations
G. Executive summary or Abstract
Part -2 ( Main Body)
A. Objective
B. Introduction
C. Factors considered
D. Theoretical framework
E. Procedure or Methodology
F. Interpretation or Analysis
G. Limitations
H. Findings
I. Conclusion or Recommendations
Part -3 ( Attachments and References)
A. Attachment- Appendices or Annexure
B. Bibliography
C. Glossary
D. Abbreviations

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Seat no.11
I would like to share my thoughts on Business Reports.
Key takeaways from the insightful lecture that you gave are:-
Business reports are typically assigned to enable you to:

Examine available and potential solutions to a problem, situation, or issue.

Apply business and management theory to a practical situation.

Demonstrate your analytical, reasoning, and evaluation skills in identifying and weighing-up possible solutions and outcomes.

Reach conclusions about a problem or issue.

Provide recommendations for future action.

Show concise and clear communication.

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- Business proposal is a persuasive tool to persuade an audience to accept a suggested plan.
- It is of 3 types
* Internal/ External
* Solicited/ Unsolicited
* products/services or solutions
- Business proposal should be very specific and customized according to the requirements of the customer. Hence customer analysis is very important before writing a proposal.
- proposal has basically 3 parts Introduction, body and conclusion.

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Aggressive: “I win, you lose” (aims to invade, control, take advantage)

Passive: “You lose, and it’s not my fault” (speaker allows others to control with speaker’s consent).

Passive-Aggressive: “You lose, but I win—but you don’t know I win” (manipulate by using direct and dishonest messages)

Assertive: “I win, you win” (expressing outwardly your thoughts, feelings beliefs and being open and direct)

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- Retention of information for higher period of time.
- Notes taking leads to effective listening skills, lead to understanding well , lead to implement things properly
- Also helps to improve hearing skills
- General practice in corporate

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Design Rules
1.Guy Kawasaki's : 10-20-30 Rule
   10 slide , 20 minutes , 30 as font     size.
2.The 6-6-6 rule :
*6 bullet points in each slide.
*6 words in each bullet point.
*For Each 6 slide add diagram or    graph.
3. Be consistent through out
4. Use large Font.
5.Choose Three sizes at most.

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Email and Chat Communication for International Communication

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Email and Chat Communication for International Communication

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The webinar was very much intertesting as we got to know about the communication process while communicating by email to any international team, And the prime need to be highy precise and crisp while communicating via any medium

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Email & Chat Communication for International Teams 

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Email & Chat Communication for International Teams 

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Gues Speaker - Oksana Hera

The webinar was full of learning and very insightful because when  you need tocommunicate in a different zone or country its very important to know the chain of command while framing the sentences.

The webinar has surely opened doors to curiousness towards the communication across  international teams and I would like mushtakhhusen sir for organising such an informative session, looking forwards for more such webinars in future.

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Email and Chat Communication for International Communication

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Email and Chat Communication for International Communication

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It was a great learning, it was really insightful, we were shown various examples in the form of chats which made our understanding for writing  a mail more clear. We also got to learn about value of communication skills, the priorities which were based on a LinkedIn survey,and we also learnt about the difference between email and chat communication.

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Email

Use email under the following circumstances:

1. When you need to deliver a detailed message, and urgency of the response is not a factor.
2. When you need to communicate directly with a particular person in an organization.
3. When you need to communicate with someone in a different time zone or country.
4. When you are traveling, because email can be sent and accessed from anywhere you have an internet connection.
5. When providing factual information that doesn’t require a response, such as a price quote or the specifications of a product.

While Chatting technology predates email, the phenomenon didn’t take root until the 90s, as platforms like AIM, ICQ, Yahoo, and MSN Messenger gained mainstream popularity.

As instant messaging accounts total more than 7 billion, the email vs instant messaging debate has never been hotter.

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Email and Chat Communication for International Teams

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Email and Chat Communication for International Teams

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Chat apps are instant and messaging on the fly. You are expected to respond to messages as soon as you get them. It means discussions happen at a faster pace, and you get to decisions quicker.

And in today’s fast-paced business environment, being agile and quick to make decisions can be the difference between winning and losing.

On the other hand, email users have a much more forgiving window to respond within. No one expects you to stay glued to your email accounts to receive emails or respond to emails. If you respond late to an email, it is usually assumed that you are not at your desk or you are simply not available.

It might mean discussions take a little longer to resolve, but it gives you an opportunity to finish off a task before switching to the new message. You can now dedicate your full attention to the new message and give a thought-through response.

Surveys conducted across the world bring out that people in their organizations don’t collaborate enough and we all rate teamwork and collaboration as “very important.” We know that proper internal communication within teams is the key to company success, and lack of it is counterproductive.

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Email and Chat Communication for International Teams

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Email and Chat Communication for International Teams

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Chat apps are instant and messaging on the fly. You are expected to respond to messages as soon as you get them. It means discussions happen at a faster pace, and you get to decisions quicker.
And in today’s fast-paced business environment, being agile and quick to make decisions can be the difference between winning and losing.
On the other hand, email users have a much more forgiving window to respond within. No one expects you to stay glued to your email accounts to receive emails or respond to emails. If you respond late to an email, it is usually assumed that you are not at your desk or you are simply not available.
It might mean discussions take a little longer to resolve, but it gives you an opportunity to finish off a task before switching to the new message. You can now dedicate your full attention to the new message and give a thought-through response.

Email communication tips

1. Be friendly and respectful
2. Keep it short
3. No room for “grammar” errors
4. Avoid irritating formulations
5. Email is not always appropriate

Chat communication tips

1. Keep your focus
2. Be patient and listen
3. Keep on-topic, on ONE topic
4. Keep It Short and Simple

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Use of Social media by fast food chain during weekends in the middle east 

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Use of Social media by fast food chain during weekends in the middle east 

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Instagram has been one of the social media platforms for the restaurants to connect with the public. During the Ramadan month, after each day's fast, there are a lot of combo offers, discount codes that gets released on Instagram. There is a lot of hype that is created by the company by posting their offers on social media. In the middle east, even a 10 year old child has access to social media which boosts the turnover of the company even more as children get intimidated by the offers and the posters of food.

Hashtags, it is a new trend that is created by these social media platforms. Companies have a broad reach to the public by using these hashtags. Many campaigns are scheduled which helps the customers to have the brand name in their mind whenever they think of food.

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Communication Channels
Communication is central to all meaningful collaboration and teamwork. Communication keeps a whole organization moving. There are different ways we can communicate such as written communication, verbal communication, non-verbal communication and visual communication.

It is important that whatever type of communication we choose, the information needs to be conveyed effectively. Various modes or medium to transmit and receive the information is referred as “communication channels”.

Number of communication channels
There has to be a direct channel between any of the 2 people involved in a communication. The number of direct channels which can exist with “N” number of stakeholders will be “N(N-1)/2”. As the number of stakeholder increases in a team, the number of channels increases much faster. The high number of channels can make communication very complex.

There are number of different types of communication channels exist as listed below:

Face-to-face conversations   
Videoconferencing
Audio conferencing
Emails
Written letters and memos
Chats and messaging
Blogs
Formal written documents
Spreadsheets etc.
The above channels need to identified and used effectively for achieving maximum impact and richness of information as desired.

The above communication channels further can be categorized as:

1. Formal channels
It is an official way of communicating. A formal communication channel transmits information such as the goals, policies and procedures of an organization. Messages in this type of communication channel follow a chain of command. This means information flows from a manager to his subordinates and they in turn pass on the information to the next level of staff. Some examples include company newsletters, business plans, instructions, annual reports, agreements, company-wide communications, board presentations etc.

2. Informal channels
It is also an official way of communicating, with somewhat relaxed norms. There may not be a need for a chain of command or hierarchy in this kind of communication. There will be immense official communication where such hierarchy or command is not needed, but they happen within the official framework. Some examples will include conversations on the work floor addressing queries of team members, lunch time conversations, many of the emails where formal command is not needed such as someone is seeking some quick information etc.

Under the official environment, both formal and informal channels are used as needed.

3. Unofficial channels
There exists an unofficial mode of communication as well. The employees communicate outside work environment on topics not related to work. General social, sports, political and personal communication are unofficial channels. But a manager needs to be aware about the existence of such a channel and information flowing in them. Many times rumours and gossips also provide very important information which otherwise will not be available.

Conclusion

We need to be aware of existence of number of available channels in a team or project. It is important to choose the right communication medium or channel for effectively communicating.

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1.  Use it

2. Use relevant media

3. An active social media account = increased customer loyalty

4. Using social media correctly, humanizes your company

5. You can convert on social media

“jumpstart your team’s social selling.”

Optimize your social media profiles

Research your targets

Listen

Make connections. Initiate conversations.

Be a source of excellent content

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Imagine Iron Man using a OnePlus phone! Robert Downey Jr. to feature in new OnePlus 7 Pro brand campaign

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Imagine Iron Man using a OnePlus phone! Robert Downey Jr. to feature in new OnePlus 7 Pro brand campaign

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Tony Stark has come to OnePlus. The premium smartphone maker unveiled its latest marketing and brand campaign featuring Robert Downey Jr. The long-term campaign focuses on the disruptive role OnePlus has played in the smartphone industry and reiterates the brand’s ‘Never Settle’ philosophy.

OnePlus very recently launched the OnePlus 7 and the 7 Pro in the market. Talking about this association, Pete Lau, Founder and CEO of OnePlus, said, “We, at OnePlus believe in having a laser focus in everything we do and in doing whatever it takes to create an exceptional experience for our community. Working with Robert Downey Jr, we see that these ideologies are reflected in him as well, in his creativity and dedication. This synergy has us convinced that nobody could represent what we stand for better and we are delighted to welcome Robert Downey Jr into the OnePlus family."

# data[].attributes.attachment_link.readable_text
Okay, Tony Stark has come to OnePlus. The premium smartphone maker unveiled its latest marketing and brand campaign featuring Robert Downey Jr. The long-term campaign focuses on the disruptive role OnePlus has played in the smartphone industry and reiterates the brand's 'Never Settle' philosophy.

OnePlus very recently launched the OnePlus 7 and the 7 Pro in the market. Talking about this association, Pete Lau, Founder and CEO of OnePlus, said, "We, at OnePlus believe in having a laser focus in everything we do and in doing whatever it takes to create an exceptional experience for our community. Working with Robert Downey Jr, we see that these ideologies are reflected in him as well, in his creativity and dedication. This synergy has us convinced that nobody could represent what we stand for better and we are delighted to welcome Robert Downey Jr into the OnePlus family."

Sharing his thoughts about the association, Robert Downey Jr., said, "It's cool to see a young brand disrupting the tech landscape. I was challenged to help them create an authentic campaign based on the tenets of quality and craftsmanship, and it's already proving to be a great fit creatively. In checking out the upcoming 'OnePlus 7 Pro' the attention to detail coupled with the innovative design was truly impressive."

The campaign featuring Robert Downey Jr. will be appearing in a series of brand creatives across mediums across India and China starting with the OnePlus 7 Series launch on May 14. This association with Robert Downey Jr. is yet another milestone for the young brand's growth story. This is not the first time - Robert Downey Jr. also associated with HTC earlier. Robert Downey was last seen in Avengers Endgame as the Ironman.

The premium handset maker launched their latest flagships in the market - the OnePlus 7 Pro and the OnePlus 7 globally. The 7 Pro features a 6.67-inch Quad HD+ nFluid AMOLED display with a 19.5:9 aspect ratio, display density of 516ppi, 3D curved glass with Corning Gorilla Glass protection. It is powered by Octa-core Qualcomm Snapdragon 855 processor paired with Adreno 640 GPU, 6GB of RAM with 128GB of storage, 8GB / 12GB of RAM with 256GB of storage options.

It runs Android 9.0 Pie with OxygenOS 9.5 and supports Dual SIM connectivity. For optics, the OnePlus 7 Pro features a 48-megapixel primary rear camera with Dual LED Flash, an 8-megapixel telephoto rear camera lens with f/2.4 aperture, and a 16-megapixel ultra-wide lens with f/2.2 aperture. On the front, it boasts of a 16-megapixel camera with a Sony IMX471 sensor and f/2.0 aperture.

The 7 Pro also packs a 4000mAh battery with Warp Charge 30 (5V/6A) support and an in-display fingerprint sensor. For connectivity it gets USB Type-C audio, Bluetooth 5, GPS (L1+L5 Dual Band) + GLONASS, Dual 4G VoLTE, WiFi 802.11 ac (2.4GHz + 5GHz) 2×2 MIMO, and USB Type-C.

# data[].attributes.attachment_link.title
Imagine Iron Man using a OnePlus phone! Robert Downey Jr. to feature in new OnePlus 7 Pro brand campaign

# data[].attributes.attachment_link.description
Okay, Tony Stark has come to OnePlus. The premium smartphone maker unveiled its latest marketing and brand campaign featuring Robert Downey Jr. The long-term campaign focuses on the disruptive role OnePlus has played in the smartphone industry and reiterates the brand's 'Never Settle' philosophy.

# data[].attributes.body
 Tony Stark has come to OnePlus. The premium smartphone maker unveiled its latest marketing and brand campaign featuring Robert Downey Jr. The long-term campaign focuses on the disruptive role OnePlus has played in the smartphone industry and reiterates the brand’s ‘Never Settle’ philosophy.

OnePlus very recently launched the OnePlus 7 and the 7 Pro in the market. Talking about this association, Pete Lau, Founder and CEO of OnePlus, said, “We, at OnePlus believe in having a laser focus in everything we do and in doing whatever it takes to create an exceptional experience for our community. Working with Robert Downey Jr, we see that these ideologies are reflected in him as well, in his creativity and dedication. This synergy has us convinced that nobody could represent what we stand for better and we are delighted to welcome Robert Downey Jr into the OnePlus family."

# data[].attributes.headline
Imagine Iron Man using a OnePlus phone! Robert Downey Jr. to feature in new OnePlus 7 Pro brand campaign

# data[].attributes.subject
Imagine Iron Man using a OnePlus phone! Robert Downey Jr. to feature in new OnePlus 7 Pro brand campaign

# data[].attributes.attachment_link.readable_text
Okay, Tony Stark has come to OnePlus. The premium smartphone maker unveiled its latest marketing and brand campaign featuring Robert Downey Jr. The long-term campaign focuses on the disruptive role OnePlus has played in the smartphone industry and reiterates the brand's 'Never Settle' philosophy.

OnePlus very recently launched the OnePlus 7 and the 7 Pro in the market. Talking about this association, Pete Lau, Founder and CEO of OnePlus, said, "We, at OnePlus believe in having a laser focus in everything we do and in doing whatever it takes to create an exceptional experience for our community. Working with Robert Downey Jr, we see that these ideologies are reflected in him as well, in his creativity and dedication. This synergy has us convinced that nobody could represent what we stand for better and we are delighted to welcome Robert Downey Jr into the OnePlus family."

Sharing his thoughts about the association, Robert Downey Jr., said, "It's cool to see a young brand disrupting the tech landscape. I was challenged to help them create an authentic campaign based on the tenets of quality and craftsmanship, and it's already proving to be a great fit creatively. In checking out the upcoming 'OnePlus 7 Pro' the attention to detail coupled with the innovative design was truly impressive."

The campaign featuring Robert Downey Jr. will be appearing in a series of brand creatives across mediums across India and China starting with the OnePlus 7 Series launch on May 14. This association with Robert Downey Jr. is yet another milestone for the young brand's growth story. This is not the first time - Robert Downey Jr. also associated with HTC earlier. Robert Downey was last seen in Avengers Endgame as the Ironman.

The premium handset maker launched their latest flagships in the market - the OnePlus 7 Pro and the OnePlus 7 globally. The 7 Pro features a 6.67-inch Quad HD+ nFluid AMOLED display with a 19.5:9 aspect ratio, display density of 516ppi, 3D curved glass with Corning Gorilla Glass protection. It is powered by Octa-core Qualcomm Snapdragon 855 processor paired with Adreno 640 GPU, 6GB of RAM with 128GB of storage, 8GB / 12GB of RAM with 256GB of storage options.

It runs Android 9.0 Pie with OxygenOS 9.5 and supports Dual SIM connectivity. For optics, the OnePlus 7 Pro features a 48-megapixel primary rear camera with Dual LED Flash, an 8-megapixel telephoto rear camera lens with f/2.4 aperture, and a 16-megapixel ultra-wide lens with f/2.2 aperture. On the front, it boasts of a 16-megapixel camera with a Sony IMX471 sensor and f/2.0 aperture.

The 7 Pro also packs a 4000mAh battery with Warp Charge 30 (5V/6A) support and an in-display fingerprint sensor. For connectivity it gets USB Type-C audio, Bluetooth 5, GPS (L1+L5 Dual Band) + GLONASS, Dual 4G VoLTE, WiFi 802.11 ac (2.4GHz + 5GHz) 2×2 MIMO, and USB Type-C.

# data[].attributes.attachment_link.title
Imagine Iron Man using a OnePlus phone! Robert Downey Jr. to feature in new OnePlus 7 Pro brand campaign

# data[].attributes.attachment_link.description
Okay, Tony Stark has come to OnePlus. The premium smartphone maker unveiled its latest marketing and brand campaign featuring Robert Downey Jr. The long-term campaign focuses on the disruptive role OnePlus has played in the smartphone industry and reiterates the brand's 'Never Settle' philosophy.

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Promoting
Product Launching
Virtual education
Vacancies posting
Connecting different peoples
Information sharing

# data[].attributes.body
- Retention of information for higher period of time.
- Notes taking leads to effective listening skills, lead to understanding well , lead to implement things properly
- Also helps to improve hearing skills
- General practice in corporate

# data[].attributes.body
Starbucks and hashtag

Starbucks won a silver IPA Effectiveness award for its social strategy in 2018. It was the year before this that the brand had announced the launch of its now iconic ‘Unicorn Frappuccino’, a move that spurred on the trend of brands deliberately creating ‘Instagrammable’ food and drink.

This shrewd understanding of social media (and how young people are influenced by it) is the key to Starbucks’ success on social platforms. As well as one-off recipes, the brand continues to build hype around seasonal events and related drinks. Case in point: there are now 557,232 posts using the hashtag #PumpkinSpiceLatte.

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PlayStation and Twitter

With a whopping 18.7m followers, Sony’s PlayStation is the most followed brand on Twitter. According to UnMetric, PlayStation has seen 376% growth in followers in the past five years alone, adding 12 million followers from 2014 to 2019.

One of the reasons for this is how active it is on the platform, continuously posting a mix of content to engage fans including new game trailers, gaming footage, and streaming events. PlayStation recently generated positivity on Twitter with its #PlayAtHome initiative, encouraging users to stay at home by downloading its ‘Unchartered

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with growing of social media awareness, no big brands are leaving a stone unturned to use the social media as the means of communication to connect with the customers. The top notch brand Calvin Klein uses instagram as their media of communication. any actor who wears a CK product on casual basis, trust to find their photo on CK IG page by the end of the day. CK is one brand that focuses on their target audience and makes sure to keep updating their brand ambassadors that will attract the upper middle class and elite class. but when the new collection for the year came out, CK attracted zillion fans by making BTS as their ambassadors and they sold out their entire stock through instagram. they had pictures all over the social media and easy shop now option below the picture. CK is ruling the social media sales along with it's competitors

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Educational Institutions

Many Educational institutions are organizing live sessions through various social media channels like Facebook , Instagram, etc. Under the current situation of COViD 19, we are forced to stay inside and these organizations are conducting these live shows so that people can study safely from home. Alongside, this also helps them to keep their business up and running avoiding a major loss. So it's a win-to-win situation for both the companies. So, whatever be the case, we need to adapt with the new change and the show must go on.

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now a days the overseas education consultancy such as idp, canm, global, siec. all these are using instagranm for their promtions and they are conducting virtual education fairs through the instagram live  and google meet as to connect the universities and students together through this . when we visit its page for once or website for once the ads of that could be represent in everywhere of other social media apps to while we are using.
many companies are using social media as to sell their goods as by knowing our taste and preferences.

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Use of social media by companies to promote their products

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Use of social media by companies to promote their products

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USING SOCIAL MEDIA ADVERTISING, you can build demographic audiences based on your buyer personas. Targeting your ads at these audiences allows you to ensure your content on social platforms is reaching the people.

Some OTT platforms show their ads on social media platforms and allow you to play a particular show for 5-7 mins. Once you're gripped by the content, it's likely that you'll register the customer will register for the paid version.
Takeaway from today's session
Expectations of the Employer
The employee must be adequate in
1. soft skills
2.professional competencies
3. Literacy, numeracy and language skills

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Webinar | Email and Chat Communication for International Team | Oksana Hera | 12 September 2020 | 7 pm IST

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Webinar | Email and Chat Communication for International Team | Oksana Hera | 12 September 2020 | 7 pm IST

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Very interactive session on how companies use social media to promote their products or services. I got to learn a lot about different industries and how they use marketing strategies for promotion.

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USE of social media for innovative marketing

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USE of social media for innovative marketing

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using holiday as a way to promote product for example. Staples were wishing the people happy Halloween by adding a picture in the social media in which the stapler were portrayed as Dracula and the red pen was portrayed as victim of Dracula. so they market their simple product in a very innovative way in the social media.

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- Promoting
- Product Launching
- Discounts
- Vacancies
- Work Culture
Skills
Literacy and Language skills
soft skills

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Sir there is a channel named Powerdrift on YouTube, and all the major brands of automobile companies have tie ups with them to give a review of their vehicles when they are launched in the market and tell their features etc

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Company's using social media platforms  for promotional purposes

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Company's using social media platforms  for promotional purposes

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Nowadays promotional measures are not onli limited to instagram, facebook or any other social media platform , As talkin of movies (entertainment sector) in general they align themselves with well estbalished mobile game :PUBG.Thus this helps them to target the youth and help them in enhancing the process of promotion .
A real life incident of a bolllywood movie URI , their marketing team partnered with the game and the cast of the movie was broadcasted  on youtube for their respective fans to acknowledge them
In this campaign the members targeted to promote the movie on a gaming platform and to make it pouplar among the masses the start using a hastag of "#surgicalStrikeInPochinki and when the event ended ,then again it was made popular with the usage of QRcodes on social media for the viewers to watch the event highlights."

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Social media:
I was a member of Rotaract Club of St. Xavier's College, owing to this lockdown since we could not get our farewell, our juniors decided to invite us live on an online platform(Instagram) to share our experience and the journey of being a part of Rotaract Club. This made them promote their Instagram page, as many people do not know what events, projects does the club comes up with and in which particular month which event happens. Hence besides giving us farewell they also promoted their Instagram page.

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Sir there is a channel named Powerdrift on YouTube, and all the major brands of automobile companies have tie ups with them to give a review of their vehicles when they are launched in the market and tell their features etc

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some of the coaching centers along with online sessions, they are providing the students with a pen-drive where the sessions were recorded by their faculty and were also given access to various social media platforms where they could learn more and they were also given extra sessions where the students can attend if they have queries .social media became one of the flexible platform

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Examples:
1. Uber/ola promoted safe travelling through instagram and twitter after lockdown got eased. All the safety measures were released through campaigns.
2. OTT platforms like netflix and amazon prime use excessive social media marketing to promote their platforms. They even indulge in brand war kind using instagram posts.

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Example of how company uses social media as a mode to promote products.

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Example of how company uses social media as a mode to promote products.

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So, recently Nvidea announced the launch of its 3000 series graphic card, and they claim that it will double up the performance of earlier top model cards and at half a price. They have been using many YouTuber's, Instagram pages, Facebook and other social media platforms for promoting their product. This product have not been launched into market yet, still have hyped the multimedia sector.
Its hype is so high that many of the users are eager to buy its founders edition which comes at a greater price, but with same product, its like booking early and getting product early.

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- helps to remember things for future reference
- comes as a process of effective learning tool
- corporate world use to take notes on various discussion held in the companies
- shortcuts can be used in note taking when we are using those notes for our own future reference.

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Effective use of social media platforms by the companies 

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Effective use of social media platforms by the companies 

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- promoting
- job vacancies
- new product launches
- discounts and queries
- showcase thier work culture
- celebrity endorsement
4 important skills for students
1. Literacy, numeracy and language skills
2.professional competencies
3.soft skills
4.employee communication skills
To excel in professional group discussions you can form C.I.T (common intrest teams)

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Importance of note taking
- it helps to recite
- better and effective way of understanding the topic
- capture the key terms and importent messages
- many tools are now used by the software     companies for note taking like one notes, ppt notes   and etc
- some companies strictly avoid the usage of   technology in the meetings. So, it that case be ready
with pen and pad ready
- for effective note taking we can use shortcut like eliminating vowels in the words or use symbols etc

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45- Shreya Sneh

Note Taking

Used for the purposes:

·       For future reference

·       To retain the key points

·       Assist in maintaining focus

·       Effective listening

Requirements:

·       Effective Listening

·       Proper Understanding

·       Concentration on details

·       Feedback

·       Note making should be done using small words with clarity of meaning rather than long sentences.

Methods

·       Mind mapping

·       Pictorial description (making notes through pictorial representation)

·       Presentation notes (drafting presentation of notes)

·       The cornell notes making method

Cornell note making method requires recording the notes, reducing to short words or sentences, recite and reflect the main ideas and lastly reviewing.

Example for small abbreviations: B/4 – before, etc, asap (as soon as possible)

Apps that can be used are one note, Bear, Ever note but one should be comfortable with even pen and paper depends upon the culture of he organisation.

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1. keep it concise
2. Maintain formal tone
3. Understandable
4. Avoid unnecessary
5. Grammar

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1.concise
2.clarity of tone
3.main purpose
4.avoid unessential
5.grammar
6.activate your voice

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To persuade an audience to accept a suggested plan.

Persuasive-

To buy your product/service (external)

To allocate additional funds (internal)

To Invest in a technology (external)

Written form (some might want it in non-written form ex: Presentation)

FORMATS OF BUSINESS PROPOSALS

Formal

Letter (attach doc.)

Email (attach cover letter)

TYPES OF PROPOSALS

Internal/External

Solicited/Unsolicited

Products/Service or Solutions

WRITING A PROPOSAL

Introduction

Background of problem

Scope

Analysis of the requirement

Solution

Closing

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1. First Mail: "Title"
- decide on date and time of the meeting and send a mail to the people and purpose needs to be written in the body.
-suggest a time
-can provide some options too
set some deadlines so that they revert back to you.

2. Second Mail: Notice mail

In the mail attach the Agenda
state everything from purpose , suggestions.
Prepare the Agenda well with the proper guidelines and then send.
Always specify if any action is to be taken or not. If not then no need to specify.

3. Minutes
Give a proper Title, attendees, absentees, decisions and topic discussed, Date of next meeting , documents attached if any and finally your name or the person who is drafting the mail

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7 steps to have a successful meeting
•	Start off strong
•	Set clear intention
•	Leaders speak First
•	Acknowledge and validate
•	Person asking questions is in control of conversation
•	Share and ask for feedback
•	Set clear outcomes

Structure of an Agenda:
•	Title of the meeting
•	Time
•	Location
•	Attendees (no bullets)
•	Excused apologies (absentees)
•	Agenda Items (points to be discussed) (Leading person) (Duration)
•	Action Items (Task assigned to a person).

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MOM also known as protocol or note, minutes are the live written record of a meeting. It is important to capture the essence of the meeting, including details such as:

Decisions made (motions made, votes, etc.)

Next steps planned

Identification and tracking of action items

CONTENTS OF MOM-

Date and time of the meeting

Names of the meeting participants and those unable to attend (e.g., “regrets”)

Acceptance or corrections/amendments to previous meeting minutes

Decisions made about each agenda item, for example:

Actions taken or agreed to be taken

Next steps

Voting outcomes

Motions taken or rejected

Items to be held over

New business

Next meeting date and time

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Purpose:
1. Requesting information
2. Provides Information
3. Announcing good news
4. Communicating about work and culture
5.Bad news

Process of writing:
1. Purpose
2. Add evidences in the body
3. Close with complimentary sentences
4. Self- checking
5. Check the grammar, tomes and all necessary things

Follow the basic standard format of Business letters and one important point to be noted for negative letters is that start introduction with a negative sentence and then in the body support with the facts( use indirect speech approach).

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one Page format
It can be of any type:
1. Routine Memo
2.Memo of Transmittal
3.Memo Reports

Stick to the standard pattern

Derived from memo randus- "to be remembered", form of internal communication, brief and concise, serve as important written records, help to communicate without meetings.

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Important for business purposes, to make contacts with dignified associates of various fields which can help your personal growth and opportunities. Follow the standard procedures of details in LinkedIn with a professional attitude.

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Resume:

Gives vivid idea about the candidate, about its educational background, if has work experience. We should keep in mind that in Job experience we should write the things which are relevant to the particular company for which we are applying. Everything should be in chronological order.
Freshers and 2-3 years experienced should write objective others should write summary statement.

Cover Letter:
Just follow the basic format and make sure in total 4 paragraphs of 1-2 small lines you need to explain in the description that how your candidature will be beneficial for that particular role.

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1. Concise, understandable,
2. Good Writing
3. Window Pane theory
4. Clarity, waste no time, be the authority, design your document, scaffold well to write well.
5. Purpose
6. Grammar
7.Activate your voice
8. Avoid unessential items
9. Self Revision

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NEED FOR REPORT WRITING-
1. Provide Information
2. Analyse or Recommend
3. Decision or Action

TYPES OF REPORTS-
1. Information Reports-
a) Routine Information
b) Progress of Report, work or proposal
c) Compliance to the management
d) Performance of an Individual or a team
2. Situational Reports
3. Analytical Reports

PLANNING OR BUSINESS REPORT-
1. Purpose
2. Readers
3.Report's main message
4. Structure

STRUCTURING BUSINESS REPORT-
1. Cover letter or Memorandum(optional)
2. A title page
3. An executive summary
4. Table of content
5. Introduction
6. Conclusion
7. Recommendations
8. Findings & Decisions
9. List of References
10. Appendices

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Principles of Business Writing        1. Clarity                                            2. Waste no time.                             3. Be the authority.                           4. Design your document.               5. Scaffold well to write well.                6. Write to your purpose.                    7. Grammar matters.                       8. Activate your voice.                     9. Hack away the unessential.     10.  Good writing means good revision.                               

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Principles of Business Writing        1. Clarity                                            2. Waste no time.                             3. Be the authority.                           4. Design your document.               5. Scaffold well to write well.                6. Write to your purpose.                    7. Grammar matters.                       8. Activate your voice.                     9. Hack away the unessential.     10.  Good writing means good revision.                               

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1. Provides information.
2. Analyse and/or recommend.
3. Decision or action.

Types of Report:
1. Informational Reports
- Routine information
- Progress of work
- Compliance
- Performance detail
2. Situational Reports
3. Analytical Reports

25_K_Honey Kumari

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1)use clear and perfect grammar
2) Use Active voice
3)Positive  Tone
4)Right Attitude
5) Concise and Objective
6) Importance to the reader

18_H_Mohsin Sheikh

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Business proposal and its types
Proposal is made to persuade an audience to accept a suggested plan.
Persuasive- to buy product/service and to allocate additional funds.

Types of business proposal:
Internal and external
Solicited and unsolicited
Product/services or solutions.

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Minutes of the meeting
In order to write effective minutes of the meeting, one should remember to include:-
 -The names of the participants
- Agenda items
-Calendar or due dates
- Actions or tasks
- The main points
- Decisions made by the participants

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Advantages & Disadvantages of Business Proposal 

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Advantages & Disadvantages of Business Proposal 

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Advantages -
1. Clarification of Vision
2. Evidence
3. Road Map for the organisation
4. Risk Address in future

Disadvantages -
1. Not Involving the Right People
2. Spending Too Much Time on             non-essentials aspects
3. Lack of Accountability
4. Poor Implementation

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Their are majorly 3 types of Business Proposal

1. Internal or External Business Proposal
2. Solicited and unsolicited Business Proposal
3. Formal and Informal Business Proposal.

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Begin with a title page.

Create a table of contents.

Explain your why with an executive summary.

State the problem or need.

Propose a solution.

Share your qualifications.

Include pricing options.

Clarify your terms and conditions.

Include a space for signatures to document agreement.

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Failing to qualify the deal

Not focusing on what the prospect cares about

Not structuring the document persuasively

Not differentiating your offer and your company from the bunch

Not offering a compelling value proposition

Not making it easy to understand and use

Not editing carefully to remove all potential distractions, mistakes and credibility killers

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Here are the 10 elements of a business proposal, and what to include in each section:

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Here are the 10 elements of a business proposal, and what to include in each section:

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Step 7. About us

You said hello with the cover letter, but the about us section is where you get to really show off what makes your company the best in the biz. Make it feel like your potential client is getting to know your organization by including brief bios and photos of the people they’ll be working with. Include information about your past successes, awards, and social proof in the form of client testimonials or short case studies.

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Request for Proposal Process

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The seven deadly sins of proposal writing:

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The seven deadly sins of proposal writing:

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1) Failing to qualify the deal i.e bidding which you can't win.
2) Not focusing on what the customer care about.
3) Not structuring the document persuasively.
4) Not differentiating your offer and your company.
5) Not offering a compelling value proposition.
6) Not making it easy to understand and use.
7) Not editing carefully to remove mistakes and credibility killers.

25_K_Honey Kumari

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Spend 2 min here and feel free for the next class !!!!!! 

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Spend 2 min here and feel free for the next class !!!!!! 

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BUSINESS REPORT

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Types of Business Proposal                                           

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Types of Business Proposal                                           

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1.Internal and External Proposals
2. Solicited or Unsolicited
3. Products/Services or solution

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1.Start with a header that clearly indicates that the communication is a memorandum, the intended recipients, the sender, the date and the subject.
2 .Write an introduction uses a declarative sentence to announce the main topic of the memo.
3. Include a body paragraph has discussion points that elaborate or list the main ideas associated with the memo's topic.
4. Conclude your memo with any remaining information following the body paragraph. This is a summary of the memo and should clearly inform the reader of any actions required.
Close with your name, email address and phone number in case anyone needs to contact you.