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In what ways does your media products use, develop or challenge forms and conventions of real media products?

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In our music video, this narrative structure is not used 

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In our music video, this narrative structure is not used 

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There is an inkling of an idea of the artist fancying someone and we see her in various London locations hinting she is exploring London however there is not a set and structured normality - problem - resolution to narrative. You can see what I mean by this by watching our music video.

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This is "6. Maaryah, Aly, Shakeel, Kat" by 283goswellg on Vimeo, the home for high quality videos and the people who love them.

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In many of Sia's music videos, we see this iconic wig:

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Example of use of narrative in music videos

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Example of use of narrative in music videos

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Katy Perry - Last Friday Night (T.G.I.F.) (Official Music Video)

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The narrative may be loose/ open ended, or it may be complete but less complex to the narrative in films and books, (which is understandable considering that music videos are much shorter than books/ films in terms of how much time they take to be consumed, so there is often less content.

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For example, in the song Call Me Maybe - Carly Rae Jepsen, everytime the chorus repeats she is shown signing in the garage, using long shots, mid shots and close ups.

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Discover & share this Animated GIF with everyone you know. GIPHY is how you search, share, discover, and create GIFs.

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We liked the use of location especially. 

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We liked the use of location especially. 

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And considered using many of the same locations they use in theirs when we made our planning list of potential locations
Those locations were:  King's Cross light tunnel, St Paul's rooftop garden and God's own junkyard
And in our final shortlist we included: God's own junkyard and King's Cross light tunnel (however, we were unable to film at God's own junkyard in the end due to an adjustment in their filming policy).

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We also were inspired by a previous student video. 

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We also were inspired by a previous student video. 

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Group 15 - Shannon, Martyna, Rhiana, Esther (2015 - Candi Sixth Form)

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This is "4. Shannon, Martyna, Rhiana, Esther" by 283goswellg on Vimeo, the home for high quality videos and the people who love them.

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However, a video our group were influenced by was La La La - Naughty Boy ft Sam Smith 

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However, a video our group were influenced by was La La La - Naughty Boy ft Sam Smith 

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It had lots of different locations and included a simple narrative!

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Naughty Boy - La la la ft. Sam Smith (Official Video)

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We decided it wasn't quite what we wanted to go for, because while these videos showed the artist/ band walking down on ongoing street, our aim was more to show the artist exploring a few different/ separated locations around London. We found these music videos too simple/plain for what we wanted - which was different, exciting locations, different costumes and fast paced editing/ obvious edit opportunities.

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Bittersweet Symphony - The Verve

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So, we watched the music videos for these songs, which you can view here. 

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So, we watched the music videos for these songs, which you can view here. 

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Unfinished Sympathy - Massive Attack

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We explained to our teacher that we would like to show our artist journeying through London, so she recommended we watched two videos that show the artist/ band journeying through a place: Bittersweet Symphony - The Verve and Unfinished Sympathy - Massive Attack

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Close ups in various artists' music videos 

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Close ups in various artists' music videos 

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Edits in music videos are usually much more frequent than in film, many stand out as disjuncture (little connection to what is going on in the song) and match the song's timing.

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To draw attention to the artist or to make the video visually interesting and engaging - not discreet like in films where the audience are not supposed to notice them too much.

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Many videos use slow motion, giving us longer to appreciate the on screen motion.

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1) Music videos contain a multiple use of close ups 

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1) Music videos contain a multiple use of close ups 

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Close ups are often used repeatedly in music videos, drawing focus to the artist(s) and/or characters featured in the video.

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Carol Vernallis, media theorist, is also well respected for her theories on the codes and conventions of music videos. Here are some of her ideas ....

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Our music video falls under the amplification category.

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Our music video falls under the amplification category.

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Here is a screenshot from the Camtasia video we used in our Pitch, explaining why we chose the amplification style:

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Is when a literal meaning to the song lyrics is presented in visual form.

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Is when the meaning of the song according to the lyrics is completely ignored and new meanings are created. This often has abstract results.

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Is when the visuals of the music video add a new layer of meaning to the song.

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OK Go - I Won't Let You Down - Official Video

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Andra Day - Rise Up [Official Music Video] [Inspiration Version]

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Andrew Goodwin - Amplification, Disjuncture and Illustration 

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Andrew Goodwin - Amplification, Disjuncture and Illustration 

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I didn't want this to be how our artist was portrayed, as I think it can be disempowering for women. For this reason I am glad our artist in skimpy clothing. In my ancillary products I selected images of the artist which presented her as an individual rather than , in Andrew Goodwin's words, 'an object of male desire'.

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Andrew Goodwin spoke about women being presented as objects of the male's desire. 

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Andrew Goodwin spoke about women being presented as objects of the male's desire. 

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When the women cease to look at the camera, it makes them appear passive rather than when they look directly at the camera, seemingly deliberately presenting themselves to be looked at. Women are also often presented in skimpy clothing, in order to be sexually provoking for men.

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Andrew Goodwin and the representation of women in music videos 

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Andrew Goodwin and the representation of women in music videos 

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Here is an example of a music video where editing is used the whole way through, and below a music video that uses more conventional editing techniques.

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The Chainsmokers & Coldplay - Something Just Like This (Lyric)

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5) Narrative is different to films/ books 

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5) Narrative is different to films/ books 

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4) Video repeats images in the way the song repeats choruses or lines

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4) Video repeats images in the way the song repeats choruses or lines

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(Include different GIFS here)

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2) The video uses the singer as both narrator and character

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2) The video uses the singer as both narrator and character

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Many music videos use the singer as both the main character and the main storyteller. For example, Ed Sheeran's 'Castle on a Hill'

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Ed Sheeran - Castle On The Hill [Official Music Video]

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(For example, in the Disney film Inside Out, it starts off with a happy, settled family, then problems are caused by them moving out, and at the end the problems are solved.) It is a normality - problem - resolution structure.

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1) Music videos do not usually follow the traditional normality - problem - resolution narrative. 

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1) Music videos do not usually follow the traditional normality - problem - resolution narrative. 

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In many other types of media, such as books, TV and film, there is a story telling process whereby everything is normal and okay, then there is a problem that disrupts this, and then a resolution where everything is okay again. However Pop music videos do not often follow this same narrative structure.

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Here are some of his conventions with examples of existing music videos that use them. Next to these examples is evidence of our cooperation of these conventions within our own music video too. 

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Here are some of his conventions with examples of existing music videos that use them. Next to these examples is evidence of our cooperation of these conventions within our own music video too. 

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Andrew Goodwin, media theorist, wrote a book called 'Dancing in the distraction factory'. This book spoke on the forms and conventions of popular culture music videos. 

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Andrew Goodwin, media theorist, wrote a book called 'Dancing in the distraction factory'. This book spoke on the forms and conventions of popular culture music videos. 