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We have mostly portrayed this through our website with news links to Casey at an "All Out" event,raising current LGBT+ issues with the audience. We have also mentioned these in her info page on the site, and also through the resolution of our music video.

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Blumler and Katz believed that some people consume media as a source of surveillance/information. This could be simply watching the news. Blumler and Katz believed that the reason people would watch these types of programmes is to ensure that they ‘stay in the loop’ with the current events.

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Blumler and Katz believed that some people consume media as a source of surveillance/information. This could be simply watching the news. Blumler and Katz believed that the reason people would watch these types of programmes is to ensure that they ‘stay in the loop’ with the current events.

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We have done this through our use of intertextual referencing of popular culture. This allows the audeicne to recognise characters in the video and allows them to discuss with other people

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I Fight Dragons have also achieved this in their music video for Save World Get Girl by taking on a Star-Trek style of narratvie, which the audeince will be able to recognise and discuss with others.

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Blumler and Katz believed that some people choose to consume media as a way tostrengthen social bonds. For some people it is a way of finding a common interest, for others it can assist with the development of social and interactive skills. It can allow the consumer to find a sense of belonging and similarities with others, be it friends or family.

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Alvvays use beauty shots like these in many of their videos to create voyeurism between the audeince and the artist.

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We have done this through the creation of voyerism via beauty shots of Casey Tyler, the lead singer.

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Blumler and Katz believed that some people choose to consume media as a source of personal identity. The consumer could watch that reinforces self values and behavior.

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We have created a sense of escapism by representing our band as happy, fun, and full of energy, distracting the audience from real word issues. Also, our fun, dream-like music video also distracts the audience from the real world via escapsim, as does the interactive aspects on our website.

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Echosmith have done this via their music videos which all have a narrative-performance based sturcture, and via their interactive website.

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Blumler and Katz believed that some members of the public choose to consume media as a source of escapism. This allows the consumer to divert from everyday life to something different of their choice.