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the choice and use of words and phrases in speech or writing.

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Norma left Love.
She was pregnant with his child.
He has anxiety problems. (just like my dog)
He did not want Norma to leave but she did and he couldnt bare to see any other women again so he started to stalk and kill women that share the same chacteristics as Norma and if they replied "im not norma" they die and tragic death.

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Norma left Love

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Maybe... one day Norma found out she was pregnant with loves child and love found out and he proposed with flowers. Norma then rejected Love and then killed he accidentally with a hammer.
Love has most likely experienced tragic rejections in his life with women, and it seems Norma was the tip of the iceberg to set him off on a murder spree.

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The flower vendor mentions that he can add baby's breath flowers to his bouquet....what does it represent? why?

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I think Norma is a name he gives women that he dates and then eventually kills. Blue-beard complex

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Norma was "love's" love !!

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yellow flowers mostly mention in the story...what does yellow represent?

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I believe that Norma is a woman that the young man loved, but she did not feel the same way towards him so he killed her.

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Norma was a girl that the young man loved, but not loved enough because he killed her and now he's going crazy, and out of his mind.

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Really, truly and honestly I feel as if Norma was possibly a person "The man who loved flowers" admired from afar and never even had a conversation with. And one day he decided to confess his love for Norma and the reaction he in visioned wasn't what he got. Since she denied him he killed her out of anger.

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i believe 10 years ago, the hammer murderer might have killed the real norma but feels guilt and that past experience may have been pushed back to his unconscious mind

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In my opinion norma was probably his wife, who he love a lot and that's why he killed the other girls because he thinks that they were norma . i think that he is obsessed with her and that's why he is going around and killing. The real norma probably died by accident or he killed her and that is why he going crazy for her still even if she died 10 years ago. Maybe it was the hammer man mistake that norma died and he is guilty and trying to look for her everywhere. The other possibility is that norma rejected the hammer man because she probably don't love him and it was one sided and he killed her, so that is why he goes around and kill the woman whoever rejects him which reminds him about the real norma.

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norma is his love interest

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maybe hes just honestly crazy?

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Bluebeard complex?

Strong id?

Weak superego?

Unbalance ego?

Shadow self?

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In my opinion, Norma is a friend of the hammer murderer.
I think that the young man might have proposed Norma (bring her flowers) and Norma had refused them. They then got in a fight and the young man had accidentally killed her (hammer involved).
He is not murdering women while trying to find Norma because he is crazy and upset. The reason why he killed the women was because they  claim not to be Norma.
His behaviour is due to  some repressed experiences as a child. He is now expressing those feelings in a negative way by killing women. He was always being rejected and then grew a fit/issue.

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Norma is the main character's previous partner who the audience finds out has been dead for ten years. The devious and heinous actions of Love, leave readers with the suspicion that Love himself may have murdered his lady due to his uncontrollable anger or even a split personality disorder. The grief of Norma may have been the antidote that ultimately drove Love to his insanity of pursuing numerous woman under false belief  that each woman is indeed "His" Norma.Thus, deserting the women to their gruesome fate of being bleggen to death after denying each accusation of being Norma. In addition, Love is so determined to find Norma that his Id overpowers his Superego, resulting in lost moralities and ultimately satisfying his inner blood lust with each act of rejection.