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I didn't see this last week!

It's so important to understand your client or they will go elsewhere. Making sure you're enjoying you work and that it suites your personality is key. Research. Research. Research.

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I thought these articles explained how to understand your audience really well. Your number one goal should be to find your target audience and try to use that to your advantage. Not considering your audience can be really damaging to your brand.

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These articles have a lot of good insight. You need to always understand why your selling your product. If we don't consider our audience we will never make the product the customer really wants. The more research you have on the audiences general preferences the easier it becomes to make correct assessments, and orient your work for them. It also helps you in that you can find work that fits you well. Playing to your audience is key. It benefits both sides.

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The articles have a lot of great information.  If you don't understand who your target audience is - the potential client may move onto your competition.
Don't try to appeal to everyone.  Your time, energy and money are better invested in a target audience.
https://www.quicksprout.com/the-complete-guide-to-building-your-personal-brand-chapter-2/

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These articles were very informative on knowing your target audience. In the Graphic Design tips article I liked how it stated who you were designing for and who you were marketing to. That is a very difficult task when you start researching your target audience with their demographics and psychographics. You want to encompass the business and the product but you also have to be designed to grab a new customers attention or keep a current client interested. All of which is very intriguing and gives the world of design a different outlook versus just getting a job and designing without knowledge.

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I thought these articles were very insightful. They made good points about why it is so important to know and understand your audience. Knowing and understanding your audience could mean the difference between keeping a loosing a client because the work you do can affect the amount of business they receive.

Knowing these things will help you to create a design something that will be better received by the audience because the design may include things that they relate to or are familiar with and this benefits both you and the company you work for.

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I thought these articles were very insightful

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I thought these articles were

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I thought these articles

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Creative blog

I think it is a reliable source for information on good research and how to understand your audience. I think Rob Mills did an outstanding job on teaching people how to research about their audience. He shows you step by step on what to do and I think this article is great for anyone that needs to know how to research about their audience.

Discover about target audience

I like this article it gives you a lot of information on how to attract your audience and to attempt them to buy. It gives you some information on how to do that in section so it is pretty good article.

How to Define Your Target Audience in Design Projects

I like this article also because it also has a lot of information on how to define your target audience.

Consider your audience

I like how they also break down everything in this blog on to how to understand your audience and how it effects the design overall. So, I think it is a great article for people to read.

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Understanding your audience is a key factor in marketing.
Surveymonkey will be the resource I go to conduct my own survey; when I'm ready to target an audience.
Color scheme by extro and introverted people and by age is not something I would have thought to do, but it makes excellent sense. I will definitely remember that.
You also need them to stop and take notice. A great website will do that with the proper research.

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Know who you’re clients brand and business.

Know who you’re target audience and what designs will attract their attention.

To learn more about your audience determine their demographic and psychographic.

Learn about your clients competitors, analyze how their design projects are working or what could be improved.

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Understand your audience with good research

http://www.creativebloq.com/web-design/understand-your-audience-good-research-9134657

Although this article is from 2013, I feel it made some valid points about knowing your target audience vs understanding them and the iceberg analogy was a wonderful way to illustrate this topic.

What Must You Discover About the Target Audience Prior to Graphic Design?

http://smallbusiness.chron.com/must-discover-target-audience-prior-graphic-design-70062.html

I found it odd that this article touched on the importance of a demographics of a target audience, but did not mention the psychographics? In my opinion, this article was a bit weak and not very well written.

https://naldzgraphics.net/target-audience-in-design-projects/

How to Define Your Target Audience in Design Projects

This article was well written, concise, and covered a lot of valid information in easy to understand terminology. I was happy to see the importance of a psychographic study was discussed. However, I feel it was a bit dated (circa 2012).

https://www.kwikkopy.com.au/blog/graphic-design-tips-4-consider-your-audience

Graphic Design Tips #4 – Consider Your Audience

I liked that this article mentioned how understanding your audience can help you find balance between what we as designers like to design, what is expected by the company we are employed by, and what elements of design will appeal to the audience you are designing for. Also, happy to see this article was written in 2015. However, I felt the article struggled to focus on considering the audience as the focus.