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Made by Cassidy McMullen

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Definition:
Used a lot with alternative medicines/ therapies, it’s the idea that people used it in the past for hundreds of years. Since it is old and well- practiced in some cases, people often ignore the question of it really works or is it just wishful thinking.

Connection:
This is an image of sound therapy. It's an example of alternative therapy that rely on ancient wisdom rather than if it really works or not.

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Definition:
Energy, light and crystals used to explain what processes, feelings and emotions within the human body people can’t. They can have a positive or negative effect.

Connection:
This is a crystal energy field for healers. This connects because it is an example of energy healing.

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Definition:
Information is added and thrown at the consumer to distract from addressing the real facts and truth.

Connection:
This comic connects because it is a perfect example on how red herrings are used. Instead of answering the question, the duck distracts the other from the question by showing him how he can stand on one foot.

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Definition:
Finding patterns and connections in nothing.

Connection:
This burnt piece of toast is an example of patternicity. Because of this reason for belief, the audience would believe this burnt piece of toast that looks a little like Jesus is not just a coincidence.

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Definition:
The use of conspiracy theories to make the audience believe that authorities like ‘big pharma’ are hiding miracle cures from them which the seller is now presenting to the audience.

Connection:
The sign fosters the belief that authorities like the government and 'big pharma' is suppressing the public by hiding things from the audience. In this case, protesters are promoting the idea that 'big pharma' doesn't cure but make people sick.

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Definition:
The use of authority figures to convince you of the claim. This could be celebrity endorsements, scientists, doctors, army veterans… the list goes on.

Connection:
This is an example of appeal to authority because it's Marilyn Monroe saying she uses this shampoo. This would fit in to celebrity endorsements used to convince the audience to but the product.

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Definition:
Belief of an invisible powers that control the world. For example, angels, demons, gods etc.

Connection:
This image illustrates the idea that an invisible power (in this case an angel) is controlling the world.