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More than 202,000 number of employees drives the organisation. In the stores of Woolworths there are exceeding 115,000 number of team members.

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One of the premium missions of Woolworths is to serve their customers with fresh food items. The organisation also supplies fishes and meats. In that case the organisation needs to follow the latest technique of food preservation. In order to maximize the profitability in retail business, it is necessary for Woolworths to take food, science and nutrition into account. However, it is seen that a good amount of food is spoiled in Woolworths due to lack of maintenance in food preservation (Devin & Richards, 2016).

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Woolworths is one of the major Australian companies in the retail industry. In order to serve their customers fresh fruits, vegetables and other grocery products, Woolworths works with Australian growers and farmers. One of the premium missions of Woolworths to let their customers in accessing to the fresh products in terms of conserving their good health. It is main business strategy in order to develop their brand value as well as consumer value.

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They have over 3,000 stores and counting with more than 29 Million Customers to server every week ("About Us - Woolworths Group", 2018).

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"Aldi hits new high in supermarket wars" (2018), says that in 2017, they had the highest market share among all supermarkets from all over Australia, with a whopping amount of 32.2 Billion.

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Being a retail organisation and trying to spread the market through online presence, it is necessary for Woolworths to adopt IT security. It is seen that Woolworths does not have sufficient IT security. This makes them open to threats. Marketers in the retail industry who are unable to compete with Woolworths may threaten them, both financially and to damage their fame.

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Ecommerce Security - Staying Ahead of the Threat

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Lack of awareness regarding cyber security let an organisation to put its reputation, customer trust and competitive advantage at risk. In many cases it is seen that businesses have intention to underestimate ‘Human factor’ regarding employee behavior in terms of preventing cyber risk. Due to cyber security knowledge deficit, confidential data and information of company can be leaked in the market (Garud, Tuertscher & Ven, 2015). In that case, Woolworths may receive a great threat in terms of implementing business innovation.

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Why Cybersecurity is Important! | Romeo Farinacci | TEDxGrandCanyonUniversity

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Due to lack of following superior technique in food preservation let Woolworths to consider the waste of a good amount of food items. Fishes and meats are two of them. On the other hand, lack of food preservation awareness deficit restricts the organisation to serve their customer food with good nutrition value. Hence the mission of Woolworths to develop a healthy community in Australia may receive a great threat (Herrera, 2016).

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Woolworths invites their customers for knowing their feedback. Hence, negative feedback on their shopping portal and social networking sites is considered one of the major issues regarding business expansion and sales increment of Woolworths (Prajogo & Oke, 2016) . This will not only affect the business of Woolworths, but will also leave massive marks on the entire vendor community.

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Getting negative customer feedback is considered one of the contemporary issues in business management. In the age of social networking, negative feedback leaves a major impact on business reputation. However, it is literally tough for an organisation to ensure not to have a single negative feedback. In this reference, Woolworths can what is to ensure loyal customer care service on daily basis (Oliveira et al., 2015).

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woolworths.com.au. (2018). Woolworths.com.au. Retrieved 17 March 2018, from https://www.woolworths.com.au/

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Aldi hits new high in supermarket wars. (2018). Roy Morgan. Retrieved 17 March 2018, from http://www.roymorgan.com/findings/7234-woolworths-coles-aldi-iga-supermarket-market-shares-australia-march-2017-201705171406

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About Us - Woolworths Group. (2018). Woolworthsgroup.com.au. Retrieved 17 March 2018, from https://www.woolworthsgroup.com.au/page/about-us

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De Oliveira, J. H. C., Giraldi, J. D. M. E., Jabbour, C. J. C., Netto, C. F., & Betti, K. C. M. (2015). Improving business innovation and research through the application of neuromarketing with ethics: a framework. International Journal of Business Innovation and Research, 9(1), 52-64.

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Garud, R., Tuertscher, P., & Van de Ven, A. H. (2015). 18 Business Innovation Processes. The Oxford handbook of creativity, innovation, and entrepreneurship, 339.

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Prajogo, D. I., & Oke, A. (2016). Human capital, service innovation advantage, and business performance: The moderating roles of dynamic and competitive environments. International Journal of Operations & Production Management, 36(9), 974-994.

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Devin, B., & Richards, C. (2016). Food waste, power, and corporate social responsibility in the Australian food supply chain. Journal of Business Ethics, 1-12.

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Singer, P. W., & Friedman, A. (2014). Cybersecurity: What everyone needs to know. Oxford University Press.