# data[].attributes.body
He was criticized for once printing something that went up against the prevailing point of view.

# data[].attributes.body
Ben Franklin when writing articles and letters for the newspaper he would use pseudonyms or fake names. He would use names like Alice Addertoungue, Anthony Afterwit, and Busty Body. For these names, he would create an entire persona for them some times he'd be a woman, other times another man, but every time he had a specific point of view for them

# data[].attributes.body
He thought he should print the truth , even if it was unpopular.

# data[].attributes.body
Franklin excelled as a businessmen, scientist, diplomat, and inventor.

# data[].attributes.body
He consider himself first and foremost as a printer and publisher.

# data[].attributes.body
" First American Humorist" belonged to Benjamin Franklin.

# data[].attributes.body
His style was entertaining but also it carried an message.

# data[].attributes.body
Franklin decided to improve his writing abilities. He created a number of methods designed to make him a better writer.  Not only was Franklin an avid reader, he loved to discuss what he read. Franklin formed the Junto in 1727 was to have a ready forum in which to explore and discuss intellectual topics. Benjamin Franklin was into fitness when he was younger he was in great shape also fun fact, he is the only founding father in the Swimming Hall of Fame. He believed that eating a vegetarian diet was healthier than a diet filled with meat. also he was poor and meat was expensive. he made a set of thirteen virtues, which he practiced methodically.

# data[].attributes.body
Franklin established a style of journalism that became the foundation for modern American news coverage

# data[].attributes.body
Franklin approached personal problems with humor.  By making an dialogue between him and one of his gout attacks.

# data[].attributes.body
Franklin is called the "Patron Saint Of Advertising"

# data[].attributes.body
Used his ideas as a publisher to advertise ideas as well as products.

# data[].attributes.body
He tried to convince the public to "buy" his ideas.

# data[].attributes.body
When it came to selling products, he successfully marketed his redesign of a wood-burning stove through a pamphlet that used a number of sales techniques that are commonplace today.

# data[].attributes.body
His best remembered and most popular humor was found in the almanak called "Poor Richard's Almanack"

# data[].attributes.body
He sold the ideas of forming a militia to protect lives and property, of building a public hospital to minister to the sick and ailing, and of keeping the streets clean.

# data[].attributes.body
Mrs. Dogood was his first pseudonym and was created when he was 16 and was serving as a printer's apprentice to his brother James. Silence Dogood was a middle-aged widow who looked at the world with a more humorous and satiric eye. Her letters dealt with a range of topics from love and courtship to the state of education in Massachusetts. There was a total of fifteen Silence Dogood letters published in James Franklin's New England Courant.

# data[].attributes.body
He believed that he could get more work for his business if he was thought of as a hard worker. He hoped that this would perceive "hard work" as "good work."

# data[].attributes.body
Franklin freely shared his wisdom and sense of humor.

# data[].attributes.body
Ben was an apprentice at his brother's printing shop. While he was there, he tried to improve his mind to make him a better writer. He did this by reading the writings of authors whose style he liked and rewrote the essay trying to improve them. He tried to write parts of essays on slips of paper, shuffling them, and then trying to put them back in the correct order. While he was an apprentice, he read a variety of books and discussed what he read. His curiosity helped him maintain a spirit of life-long learning.

# data[].attributes.body
Franklin was the beginning of a long line of writers who created a uniquely American formed humor.

# data[].attributes.body
"Franklin is one of the first American publishers to understand that freedom of the press and tolerance are part of what it is to be a newspaper editor..."- Journalist Walter Isaacson

# data[].attributes.body
Franklin developed a satirical style of writing that examined the political, personal, and social issues of the time.

# data[].attributes.body
He wore a fur cap on his head to keep him warm. He was well-known in France as a scientist and intellectual, but the cap amused the people.

# data[].attributes.body
Franklin was a very good at convincing people. He convinced a lot of colonists that they should be free of British rule. He did this throughout the Revolutionary War, and has convinced the American, British, and French populations.