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Case Study of Netflix

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Laili

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Netflix Case Study

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Topic Of The Day : Chapter 10 -Online Content & Media

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Topic Of The Day : Chapter 10 -Online Content & Media

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Salam everyone & welcome to our online discussion. Today We will continue explore and discuss about some main topics in Chapter 10.

Our main task today is to explore one of the most prominent content creator & provider for online movie & drama series ,The Netflix through a case study.

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Case Study : Netflix-How Does This Movie End?

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Case Study : Netflix-How Does This Movie End?

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Download the case study and answers all question. Marks will be awarded for this tasks and will be considered as part of the carry mark of this course. Upload your answers.

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answer for chapter 10 online content

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online content

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Topic Of The Day : Chapter 10 -Online Content & Media

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Topic Of The Day : Chapter 10 -Online Content & Media

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Salam everyone & welcome to our online discussion. Today We will explore and discuss about some main topics in Chapter 10:

1. What is online content & media
2. What are the revenue models for delivering online content
3. Media Convergence in this industry
(Read the accompanied slides to proceed with discussion. Read slide 1-18)

Once you have done reading, answer the following questions by posting your answers :

1. Define what is meant by online content and give TWO examples .

2. Name any TWO Types of media convergence of online content.

3.What is DRM ? Why it is important to the industry ?

4. List THREE revenue model for delivering online content.

5. List THREE reasons why traditional newspaper industry growth is declining?

6. In your opinion, why people are willing to pay for online content when a free option is still available?

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Laili LBM

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Topic Of The Day :  Chapter 7 Social, Mobile & Local Marketing

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Topic Of The Day :  Chapter 7 Social, Mobile & Local Marketing

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Salam everyone & welcome to our online discussion. Today We will explore and discuss about mobile and local-based marketing in Chapter 7:

1. Describe what is local-based marketing ?
-You can refer chapter 7 notes or based on other resources.

2. Understanding challenges in local-based marketing and solution/good tips to overcome them.
-Summarize the challenges and solution based on the attached article of ' 4 missing links in Your location-Based marketing'.

3. Example of local-based marketing implemented by businesses.
-Find some examples of businesses using local-based marketing. Provide URL links to the articles or case study that you have chosen.

Post your answers in this column, Good luck with the tasks.

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Knowing exactly where a user is located lets you target them with personalized messages that are immediately useful, leading to a better user experience.

1. Content: Create Messages that Balance Utility & Entertainment

Providing valuable content is the key to building meaningful and lasting relationships with your audience. But while helping people solve their problems is great, you also need to get information about your product or service in front of the people who are interested in buying it.

Staying relevant and finding the right balance between valuable content and advertising is one of the most difficult parts of location-based marketing. But it can be done with some practice.

Take Target for example. They use proximity marketing to send information to customers based on their location in the store. In addition to sending special offers, they also send customer reviews and social content from other users (like the top-pinned items in the screenshot below).

This content combines marketing (offers) with useful information (reviews and other content) that not only encourages the customer to buy, but convinces them that the purchase is a good one.

As with any marketing tactic, A/B testing can answer many of your questions. Test notification channels, content, timing, and frequency to optimize your push campaigns and find the messaging strategy that's most effective for your customer base.

Personalization is another powerful way to increase the effectiveness of your location-based marketing. For example, a message delivered to a customer entering your store may differ from one sent to someone who's leaving. You could tailor offers to the weather, the customer's past purchase history, upcoming holidays or birthdays, and so on.

(You'll need access to user data to make this happen, which we'll address in a moment.)

2. Timing: Use Cross-Channel Insights to Capture the Right Moment

Getting timing right is crucial in location-based marketing, because the window of opportunity can be very small. This type of marketing is all about catching people when they're in exactly the right place, and they're always on the move.

Consider the value of being able to activate a customer's abandoned shopping cart at the right moment - just as they're passing the store with their item in stock. With the combined power of cross-channel orchestration across email, and with smart in-app location intelligence, you can trigger message just as they're within range, and make their day. Timing is everything.

Getting the timing right on specific types of offers can be important, too. Special offers on food (which are common on the RetailMeNot app) are going to be more appealing to customers around traditional mealtimes, for example.

It's also possible that you might send notifications a consumer has visited a particular location or made a purchase. Suggesting accessories, warranties, renewals, or follow-up purchases are all possibilities for well-timed proximity marketing.

3. Ease of Opt-In: Keep it Simple, Communicate Value

Making it easy for users to opt-in to notifications is one of the most important things to think about when you're designing any type of mobile notifications.

As with anything, the key to getting users to act on your notification is to make it as simple as possible. For example, sending a notification that requires someone to create an account to redeem an offer isn't likely to work very well. The more convenient it is for consumers to get the content they need, the better response you'll have.

It's also important to be very clear about what you're offering. Saying "New Discounts" isn't as clear as "Get 20% Off Any In-Store Purchase Today," for example. If customers don't know what they're getting, they're unlikely to take advantage of an offer.

Hopper's push notifications are a great example of setting clear expectations:

There's no mistaking what the notification is telling you, and users can be confident that when they tap the notification they'll see pricing information for their trip. (And, of course, the option to buy.)

This is another good place to use A/B testing - the buttons and links you use might be making it easier for consumers to opt in, but they might also be obscuring the real benefit. Try different calls to action to see which works best.

4. Siloed Data: Make Customer Profiles More Comprehensive

Effective location-based marketing requires a lot of user data. Not only do you need location data, but you also need details like purchase history, notification triggers, shopping cart details, and a whole lot more.

All of this information helps you create comprehensive customer profiles, which are essential for effective customization and targeting.

Take UChooseCo, which tries to get voters involved in primaries. Their advertising is based not only on location, but also on whether a voter is currently affiliated with a particular political party:

Overcome the Challenges of Location-Based Marketing

Location-based marketing has some unique challenges. But by using these tips to get your content, timing, opt-ins, and data analysis just right, it can be an extremely effective form of marketing.

Fortunately, much of the information that you'll need to collect for this type of engagement will also help you create effective marketing campaigns across all channels. Proximity marketing is part of a well-rounded marketing plan, and could be one of your most effective tools in driving sales and generating revenue.

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By Saniya Kaluskar, Head of Strategic Partnerships at Former engineer turned marketing professional, Saniya is passionate about growth hacking and marketing analytics. 's intelligent mobile marketing platform helps global brands like Sony, Vodafone, and Fandango create powerful mobile growth strategies. CleverTap

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4 Missing Links in Your Location-Based Marketing | Plot Projects

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Knowing exactly where a user is located lets you target them with personalized messages that are immediately useful, leading to a better user experience. Providing valuable content is the key to building meaningful and lasting relationships with your audience.

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Article of the day : 4 Missing Links In Your Location Based Marketing

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Article of the day : 4 Missing Links In Your Location Based Marketing

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This is the word document version of the same web-based article linked in the question. Just i n case you have limited Internet access & have difficulties in reading online articles.

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Latifah Khairuddin

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1.  What is the main offence done by the e-commerce site (Pinduoduo)? Give ONE example from the article.

The main offence done by the e-commerce site (Pinduoduo) is the platform has been actively selling low-price knock-offs with a high resemblance to brand names of well-known products.  For example there is a number of diaper products branded like "Pampois" and "Parmepas" were sold on Pinduoduo and received warm responses from consumers due to low prices.

2.  What is the effect of the offence done by the e-commerce site (Pinduoduo)? Or how does the offence affect others?

Pinduoduo are facing charges of file class-action lawsuits.  There are six law firms, including Rosen Law Firm, Pomerantz LLP, Law Offices of Howard G. Smith, Faruqi & Faruqi LLP, The Schall Law Firm, and Bronstein, Gewirtz & Grossman LLC, on behalf of individual investors who bought Pinduoduo shares will take the action on this case.

These scenario have effect others company especially Pampers, the diaper brand owned by P&G. They are seriously has always maintained a zero tolerance attitude towards the production or sale of goods that infringes IP rights. The company will investigate the legal liability of responsible persons, including both producers and sellers, it added.

3. How do these matters is being handled?

Pinduoduo have been investigated by the Law Offices of Howard G. Smith whether Pinduoduo and its officers and/or directors have engaged in securities fraud or other unlawful business practices.

4.  Why do you think Pinduoduo is popular among consumers?

Pinduoduo is popular among consumers because of the lowest price that they offered by selling brand names of well known product.  Consumers will be able to buy the branded product with the lowest price rather than the standard price offered by branded own company.  At one side, a profit to a consumer but the other side it’s such big loss to the branded company who has the copyright of the product.

5.  What is your opinion in this case? Do you think it is ethical to do business like Pinduoduo? Why do you say so?

A business like Pinduoduo is unethical. Think about ethical, any company in the world who has doing online or offline business should be practicing the good ethical. It is about you are trying to misuse and attackers the intelligent and hardest work of your competitor or other company to make your own profit. It’s not fair at all.  Even though you are making a lot of profit from the sales but it is not a legal way.  It won’t takes too long, to make your company shut down immediately.

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Chapter 8 : Ethical & Legal Issues

Salam everyone & welcome to our online discussion . Today we will look into a real case of ethics in e-commerce.

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Read the case study given and answer all the following questions :

1.  What is the main offence done by the e-commerce site (Pinduoduo)  ? Give ONE  example from the article.

2.  What is the effect of the offence done by the e-commerce site (Pinduoduo) ? Or how does the offence affect others ?

3.  How does this matter is being handled?

4.  Why do you think Pinduoduo is popular among consumers ?

5.  What is your opinion in this case? Do you think it is ethical to do business like Pinduoduo, why do you say so?

Please answers all question by uploading/posting your answers under this column.

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la

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Laili upload file

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Do some research whether each of these online booking website is also availabl

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Norazmah Abu

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Muhammad Rizan bin Ibrahim

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Topic Of the Day (23/3/2019) Chapter 5 : Security and Payment System

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Topic Of the Day (23/3/2019) Chapter 5 : Security and Payment System

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Salam everyone & welcome to our second part of online discussion of the day. The main topics that we will discuss in this part is about security issues in e-commerce.

Our exercise today is based on a case study on the related topic and answers the questions given.

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Read the case study given and answer all the following questions :

1. What is the main problem described in the case study?
2. How does the problem occurred?
3.What is the goal of the perpetrators ?
4. What are the TWO main security principals neglected by E-bay in the case study?
5. Does this case affect E-Bay ? State your opinion/reasons.

Please answers all question by uploading/posting your answers under this column.

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Topic Of the Day (23/3/2019)-                          Chapter 4: E-Commerce Infrastructure : The Internet, web and mobile platform 

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Topic Of the Day (23/3/2019)-                          Chapter 4: E-Commerce Infrastructure : The Internet, web and mobile platform 

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Salam everyone & welcome to our online discussion. Today We will explore and discuss about some main topics in Chapter 4 regarding e-commerce on these platforms:
1. The web - features & services
2. Mobile apps- features & services

Our discussion today is based on Table 4.2 (slide 16),Table 4.10(slide 42) and Table 4.11 (slide 43) .
Read those information in the slides to proceed with exercise.

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Discussion of the Day (23/3/2019)- Which E-commerce Website has better features (Online hotel booking website-A comparison)

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Discussion of the Day (23/3/2019)- Which E-commerce Website has better features (Online hotel booking website-A comparison)

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1. Go to www.agoda.com.my and try to search available hotel rooms on a particular date.

2. Identify system functionality available on the website based on Table 4.2.  List your findings in the comment below.

3. Now open one similar website such as www.trivago.com.my or www.traveloka.com.my.
Try to search similar available hotel rooms on a particular date as well

4. Make comparison between any TWO websites mentioned above, and identify relevant annoyed features in Table 4.10 and possible success factor Table 4.11 . List your findings the comment below

5. Based on your findings & experience today, which website is better & why. Please comment below

6. Do some research whether each of these online booking website is also available on mobile apps. Post a web/article link, screen shot information OR a video related to those apps.

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This is the second assignment for this subject. Make sure to submit both assignment 1 & 2 on 9th March 2019 (during class)

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Topic Of The Day (23/2/2019)- Chapter 3:  E-Commerce Business Models & Concepts

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Topic Of The Day (23/2/2019)- Chapter 3:  E-Commerce Business Models & Concepts

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Salam everyone & welcome to our online discussion. Today We will explore and discuss about some main topics in Chapter 3:

1. What is business model
2. What is e-commerce business model
3. The 8 key elements in business model.
(Read slide 4-14 to proceed with our discussion.)

Once you have done reading, answer the following question by commenting under this post:

1. What is the difference between business model and e-commerce business model.

2.Choose any top 3 key elements that you felt the most critical/important in e-commerce business model. State your reason why.

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Discussion of the Day (23/2/2019)- Twitter as ECommerce Platform

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Discussion of the Day (23/2/2019)- Twitter as ECommerce Platform

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Find some information about twitter business model or how it works. Answer the following questions :

1. Post a video/articles/website links where you find the information about twitter. (ex:video that i have posted below)
2. How does twitter makes money?
3. Twitter vs Facebook , in the perspective of e-commerce business; which one is better in your opinion and why.

(You can add your own post to answer all questions above in this padlet not necessarily replying via comments)

**Refer to user manual or video on how to create and post in padlet(lecturer) that was shared in your emails for further understanding.

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Welcome everyone to IMF502 Ecommerce Class..We shall use this platform to discuss , share and submit related works/tasks as part of our learning & teaching process.

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Sharing of the day : 10 interesting key facts about Malaysia E-commerce

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Sharing of the day : 10 interesting key facts about Malaysia E-commerce

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We have learned in Chapter 1&2 the types of E-commerce which varies from B2C, B2C, C2C, mobile , social and local commerce. Study the following case study & answer all questions by submitting your answers here. I will comment and give feedback to your answers immediately.