# data[].attributes.body
Based in Melbourne, GK Collective is a    specialist agribusiness and healthcare advertising agency. Their
services include, creative, strategy, digital, media and social.
https://gkcollective.com.au/

# data[].attributes.body
https://www.ddb.com/
'We grow businesses by giving them an emotional advantage'

Doyle, Dane and Bernbach (DDB) are a global business with over 70 yyears of experience. Some clients include ExonMObil, H&M, Johnson&Johnson, Lexus, Loreal, McDonalds and many more! They are a full service ad agency and have over 11,000 people working for the company.

# data[].attributes.body
Drake International represent Australia with offices all around the country. They aim to positively impact both businesses looking for employees as well as job seekers. Drake are a recruitment agency, one we have used previously at my work. Drake uphold a client-first approach whereby they work with job seekers and  companies to provide strong collaborative work forces.
Sarah

# data[].attributes.attachment_link.readable_text
Drake International continues to be a global leader in flexible and permanent staffing, naturally evolving to offer a dynamic suite of Talent Management Solutions. Our mission is to create opportunities for people and increase your organisation's bottom line, through maximising the potential of your human capital assets.

# data[].attributes.attachment_link.title
Drake International | Recruitment, Employment Agency and Job Placement

# data[].attributes.attachment_link.description
Drake International continues to be a global leader in flexible and permanent staffing, naturally evolving to offer a dynamic suite of Talent Management Solutions. Our mission is to create opportunities for people and increase your organisation's bottom line, through maximising the potential of your human capital assets.

# data[].attributes.body
Whilst a global company, there are offices in every state in Australia. They collaborate with many well known brands such as:
Uncle Tobys
Coca-Cola
Maybelline
Nikon
University of Melbourne

Most of all, they created the 'Dumb Ways to Die' campaign, promoting safety around railways.
If you haven't seen it, watch it here:

# data[].attributes.body
We’ve been called an ad agency, a collective, a branded content company, the business model of the future and a bunch of bloody dreamers.

Truth is, we’re a bit of each.

In this multi-channel world companies need innovative ways to connect with their audience. That’s where we can help.

# data[].attributes.attachment_link.readable_text
McCann Sydney Advertising Agency and McCann Melbourne Advertising Agency | Truth Well Told | Ben Lilley

McCann Australia is an award-winning creative advertising agency owned by Ben Lilley and offering marketing agency, brand strategy agency, digital agency and graphic design agency with Sydney and Melbourne advertising agencies. McCann Australia is part of McCann Worldgroup. Since its formation in 1997, McCann Worldgroup has grown to become one of the world's leading marketing communications organizations. It currently operates in more than 110 countries with best-in-class capabilities in seven branded communications disciplines. McCann Worldgroup delivers marketing solutions that transform brands and grow businesses. The company is comprised of a roster of best-in-class agencies, including McCann Erickson Worldwide (the world's largest advertising agency network); MRM Worldwide (digital marketing/relationship management); Momentum Worldwide (event marketing/promotion); McCann Healthcare Worldwide (professional/dtc communications); WGEXP (global production); UM (media management); Weber Shandwick (public relations) and FutureBrand (consulting/design).

McCann's Sydney, Melbourne and Brisbane integrated advertising work regularly features in AdNews, B&T, Mumbrella and Campaign Brief as well as numerous creative and digital advertising award shows including the Cannes Lions International Advertising Festival, One Show, Clio Awards, New York Festivals and local Australian advertising shows including the Australian Writers and Art Directors (AWARD) and Melbourne Art Directors Club (MADC) awards. The business has also been recognised in the B&T and AdNews Agency of the Year Awards.

A multidisciplined marketing communications agency, McCann Erickson's services encompass brand strategy, advertising, direct marketing and design, including a full suite of digital, interactive, online and web services and all associated production services, both for above-the-line media, including television, print, outdoor, radio and magazine, and online and below-the-line media including email marketing, e-crm, direct mail, collateral, visual merchandising and public relations, as well as through-the-line media neutral and integrated communications services including experiential and activation services and installations and event management.

McCann Australia also houses MRM. As the network's world-leading technology-driven marketing solutions arm, MRM is operational in 34 offices across 25 countries and works with some of the world's leading brands including: General Motors, Nestle, Intel, Dell, Verizon, Mastercard and Johnson & Johnson. MRM's primary focus is delivering Return On Investment models for marketing communications, with fully integrated creative and technology expertise in CRM, digital and brand platforms to create lasting, memorable brand experiences across the entire digital landscape. Few agencies can deliver the analytics, results and streamlined simplicity that McCann and MRM's combined competencies offer in strategy, creativity, performance and technology.

McCann and MRM are staffed by a group of multinational agency professionals seeking to create a strategic and creative alternative to traditional agency thinking. A regular on Australian agency pitch lists, McCann competes against the likes of AJF Partnership, DDB, Ogilvy & Mather, BBH, BMF, BWM, Campaign Palace, Clemenger BBDO, Cummins, Euro, Y&R, Grey Worldwide, JWT, Leo Burnett, Marmalade, M&C Saatchi, Publicis, Saatchi & Saatchi, The works and Three Drunk Monkeys.

# data[].attributes.attachment_link.description
McCann Australia is an award-winning creative advertising agency owned by Ben Lilley and offering marketing agency, brand strategy agency, digital agency and graphic design agency with Sydney and Melbourne advertising agencies. McCann Australia is part of McCann Worldgroup. Since its formation in 1997, McCann Worldgroup has grown to become one of the world's leading marketing communications organizations.

# data[].attributes.attachment_link.readable_text
TVC | Outdoor | Social | Digital

Research shows 25% of males aged 12-24 hold disturbing attitudes that put them at risk of perpetrating or justifying violence against women. Our Watch tasked us with changing our target's behaviour with a powerful motivator: the loss of their peer's respect. Our campaign demonstrated the lasting impact their actions can have on a potential perpetrator's reputation, via an emotive film that has since garnered 4.2 million views.

# data[].attributes.attachment_link.title
Know where to draw the line - Marmalade Melbourne

# data[].attributes.attachment_link.description
In this fast paced digital world, sometimes you just need to stop and smell great ideas. We relish the challenge to produce work that resonates with its target, just like a good relish really. Because at the end of the day, even the most disengaged audience loves a good idea.

# data[].attributes.body
Marmalade Melbourne  -  advertising agency with a broad client list including, DELWP, VicRoads, Optus, Beyond Blue and the RSL.
I like how they recognise that advertising is about getting noticed but even more important to engage with consumers.

# data[].attributes.attachment_link.title
Marmalade Melbourne - Melbourne Advertising Agency

# data[].attributes.attachment_link.description
In this fast paced digital world, sometimes you just need to stop and smell great ideas. We relish the challenge to produce work that resonates with its target, just like a good relish really. Because at the end of the day, even the most disengaged audience loves a good idea.

# data[].attributes.body
https://www.mustardcreative.com.au/

Mustard Creative Agency is a full-service agency based in Melbourne; offering account services, creative, print, illustration, packaging, photography, branding, video, strategy, campaign creation, social, digital, L&D and user experience.

For a bit of entertainment, check out The Great Cake Smash of 2017 – quirky and clever content, rounding out what looked like a great way to the celebrate the agency’s 15th birthday; while also demonstrating their abilities in the services they provide.

Side note:  referring back to Chapter 5 (pg. 152) where Al-Timimi discusses the importance and impact of an efficient traffic function, it appears Mustard Creative live by the same ethos - allocating the work across the teams based on scope, capabilities and capacity.  This is demonstrated in their statement (‘how we help’ section) where they describe the collaboration across within the agency.

# data[].attributes.body
Nine Entertainment:  http://www.nineentertainment.com.au/about-us.aspx

Marketing Eye:  http://www.marketingeye.com.au

McCann: http://mccann.com.au

Brands to Life: http://www.brandstolife.com.au

# data[].attributes.attachment_link.readable_text
This is an excerpt from the February issue of AdNews. You can subscribe to the print edition or download a digital version her e. This content won't appear online, it's exclusive to the magazine.
Australia had a phenomenal year at global awards shows in 2017. While a lot of the success was dominated by a handful of shops, and one in particular, what is good for one Australian agency is good for the whole nation. It puts the spotlight on Australian creativity and reminds us that we're not a creative backwater, but a global powerhouse of creativity.

That level of success may be hard to replicate in 2018, but it's a great dream to chase. The AdNews Top Agency Rankings give a benchmark of the success Australian agencies had at local and international award shows. Points are awarded for awards won in 20 local and international award shows. You can find the methodology here.

Clemenger BBDO Melbourne topped the table - again - leaving everyone else in its wake. One constant of Clemenger's storied 70-year history has been success, but the agency's awards performance last year is unprecedented. It swept the floor at Cannes, bringing back 56 Lions in total, and being named global Agency of the Year up against the best of the best from across the world.

It also won five categories at the AdNews Agency of the Year Awards, including overall Agency of the Year, and was Campaign Brief Agency of the Year too. Its work for TAC, the now-famous Graham, was a stand out for the agency, with other notable work, such as Airbnb's 'Until We All Belong' and Mars 'Hungerithm' earning them metal at nearly every award show.

But, while the points gap between the leader and its rivals is significant (you could drive a sizeable truck through it) beyond Clemenger's breakaway success there were other awards highlights for Australian agencies this year that should not be forgotten.

Second place in the rankings went to The Monkeys. The formerly independent agency had a dramatic year by all accounts, and is now part of Accenture Interactive following its acquisition.

AWARD and surprisingly, the Media Federation of Australia awards, garnered most of its metal this year. Its Qantas Out of Office Travelogue did well, as did its work for The University of Sydney.

Sitting at third on the table, CHE Proximity had a strong 2017, driven by one of its most prevalent campaigns to date for Cochlear, 'A Hearing Test in Disguise'. The creative integration of a hearing test hidden within an emotive ad impressed at local awards and international shows and it picked up points at Cannes, Spikes, Clios, One Show overseas and at home, MFA, AWARD ADMA AC&E, and Effies.

R/GA also had a good year, placing fourth overall in the ranking. The bulk of its award success came from its ''Through The Dark' work for Google. The interactive film integrated Australian hip hop act the Hilltop Hoods as part of a campaign for Google Play Music.

The goal was to create an immersive digital experience allowing the user to navigate through two simultaneous 3D worlds, being the 'The Dark and The Light', by rotating their mobile device. For every listen, Google and Hilltop Hoods donated $1 to support young people living with cancer.

Click the image above to expand

Another notable success this year was GTB - the bespoke agency set up for Ford. Sitting just outside the Top 20, the collaborative shop did well at The Australian Effies and MFA awards.

In the media stakes, Mediacom Melbourne topped the list, and while the majority of its points came from collaborative awards when Clemenger took home metal, it demonstrates that a solid working partnership between creative and media results in effective and award-winning work.

With effectiveness being the key to successful work, BMF's standout performance at the Australian Effies can't be ignored. It scored more than double the points here than any other agency with work for the Football Federation of Australia doing well.

Thanks to Clems' performance, the Omnicom group scored more points than any other holding group this year.
The majority of points came from Cannes Lions, accounting for 21% of all the points scored, followed by AWARD which accounted for 20%, The MFAs at 11% and the AdNews Agency of the Year Awards which account for 9%.

The rankings this year also show the dominance of holding groups and networks, with very little presence from independent shops.

Very few agencies from outside Sydney or Melbourne make the Top 50, but of those Clems Brisbane, Y&R Brisbane, 303MullenLowe Perth and Brisbane-based Publicis Q are the top scoring. Interestingly, Mullen Lowe's Perth shop outperformed Sydney, which is a testament that Sydney and Melbourne are not always the dominant locations within a network.
The full Top Agency Rankings can be found in the February edition of AdNews. You can subscribe in print or get the digital edition via Zinio. Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.

# data[].attributes.attachment_link.title
Australia's Top Agency Rankings 2017 revealed - AdNews

# data[].attributes.attachment_link.description
This is an excerpt from the February issue of AdNews. You can subscribe to the print edition or download a digital version her e. This content won't appear online, it's exclusive to the magazine. Australia had a phenomenal year at global awards shows in 2017.