# data[].attributes.body
other famous vintage

# data[].attributes.body
vintage in the metropolis

# data[].attributes.headline
Vintage Guru are at threat by the majority of shops within the town. Remaining with the focus on clothing, a lot of shops in town such as New Look and Quiz also share the same target market as Vintage Guru. As these are better known with students, it is more likely that they will chose to visit places they trust before considering other options.

# data[].attributes.subject
Vintage Guru are at threat by the majority of shops within the town. Remaining with the focus on clothing, a lot of shops in town such as New Look and Quiz also share the same target market as Vintage Guru. As these are better known with students, it is more likely that they will chose to visit places they trust before considering other options.

# data[].attributes.body
kwaku

# data[].attributes.headline
An opportunity to having other emporium style outlets has made it more trendy to shop in this way, there is very little knowledge of these stores aside from local knowledge:

# data[].attributes.subject
An opportunity to having other emporium style outlets has made it more trendy to shop in this way, there is very little knowledge of these stores aside from local knowledge:

# data[].attributes.body
•Creating an online presence will mean more awareness of their existence

•A marketing plan such as local newspaper, flyers in post to local area or targeted e-mail shots could also raise awareness

creagh

# data[].attributes.body
Fake refuser

# data[].attributes.body
Hygiene advocate

# data[].attributes.body
- Rokit (London)
- WEARECOW (Birmingham)
- Bluerinsevintage (Manchester and Leeds)
- ASOS Marketplace but doesn't have an actual shop.
- Lewis

# data[].attributes.body
Bohemian Finds has their own Ebay page that they use to sell, promote their products online. This is an opportunity Vintage Guru could follow in order to maximise their sales through the digital market.
-Sydney

# data[].attributes.body
Sightseeing only

# data[].attributes.body
Direct competitors are similar vintage shops as Nutshell Vintage, Vintage Retreat, Bohemian Finds. The biggest competitor between these shops is Vintage Retreat. They are hosting events throughout the year in their café.

# data[].attributes.headline
Depop is an online and APP retailer where people can sell rare, vintage or retro goods. This means that there audience is primarily the teen to young adult who use the app based trading more frequently 

# data[].attributes.subject
Depop is an online and APP retailer where people can sell rare, vintage or retro goods. This means that there audience is primarily the teen to young adult who use the app based trading more frequently 

# data[].attributes.body
creagh

# data[].attributes.body
Gumtree
the same system shop which has the website and more varies of goods.
-

# data[].attributes.headline
Age Concern and Salvation Army are just some of the local second hand/charity stores that will compete in this market. However their advantage is that they are charities and so from a social stand point some may be more inclined to go there first

# data[].attributes.subject
Age Concern and Salvation Army are just some of the local second hand/charity stores that will compete in this market. However their advantage is that they are charities and so from a social stand point some may be more inclined to go there first

# data[].attributes.body
creagh

# data[].attributes.body
facebook

2-18 likes

Instagram

10-30 likes

instagram works better for them than facebook

use hashtags

depop & etsy

they have more sold items on depop

£4-£45

chloe

# data[].attributes.headline
Ebay is another store that has a well known global presence where people can sell any goods, making it an online emporium

# data[].attributes.subject
Ebay is another store that has a well known global presence where people can sell any goods, making it an online emporium

# data[].attributes.body
creagh

# data[].attributes.body
Aswell as clothes and Vintage items, Vintage Retreat also hosts events and activities throughout the year in their store and cafe. this can be an opportunity for Vintage Guru to follow in order to gain a more variety of customer engagement
-Sydney

# data[].attributes.headline
Gumtree, has a well known wbsite with search engine enabling people around the world, country or area to trade second hand or new goods

# data[].attributes.subject
Gumtree, has a well known wbsite with search engine enabling people around the world, country or area to trade second hand or new goods

# data[].attributes.body
creagh

# data[].attributes.body
Fast fashion brand

# data[].attributes.headline
Vintage Retreat are seen as competition as they have a similar product base which include homeware and clothing. Tass

# data[].attributes.subject
Vintage Retreat are seen as competition as they have a similar product base which include homeware and clothing. Tass

# data[].attributes.body
peer

# data[].attributes.body
Single category franchisee

# data[].attributes.body
Website

Their price range is quite high £18 to £60.

They have delivery and return information

they have their contact details on there - email, phone number

they have a blog like homepage

their opening times are on the website

Facebook

They get likes ranging from 2-32. They don't get comments on their posts.

Twitter

they have 600 followers

don't get more than 3 likes or retweets

Ebay

fixed price like on the website

they do click and collect on their ebay

certain items have watchers others don't

Instagram

1423 followers

similar engagement to facebook

get tagged in photos that have more engagement on

use hashtags

chloe

# data[].attributes.body
Vintage Retreat has a total of 241 reviews on Google whereas Vintage Guru only has 6.
-Sydney

# data[].attributes.headline
Vintage Retreat is seen as the biggest competitor in the eyes of the store.

# data[].attributes.subject
Vintage Retreat is seen as the biggest competitor in the eyes of the store.

# data[].attributes.body
Vintage retreat has 5,933 likes on facebook. Whereas Vintage Guru only has 1,497 likes.

Vintage Retreat has 1,742 followers on Instagram. Vintage Guru has 1,093 followers. Tass

# data[].attributes.body
- Many kinds of competitors because Vintage guru sells many kinds of products, so its competitors are not necessarily vintage shops, but also stores that sell single products.
- Many vintage online shops(eg:https://www.beyondretro.com/)  are more convenient than physical stores so online shops are the biggest competitors.
- Nutshell Vintage is a vintage shop near the Vintage Guru and they both sell same kinds products.