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The use of computer graphics to produce animated characters or images in ads

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Use rotoscoping to digitally paint or sketch figures into live sequences

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Used to be directed towards kids but now can be directed towards anyone.

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Advertisers provide solutions to everyday problems

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Allows advertiser to highlight how a brand can meet business needs

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Actors may portray dilemma and show how the product solves it

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30 second movie with plot featuring the brand

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Does not directly present brands features but lets consumers draw their own conclusions on the product

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Brand is not at the center of the ad but rather at the periphery

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Subaru Ad

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Budweiser

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A statement from a current customer stating how they recommend the product.

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May be a celebrity to generate more interest in the company.

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Most believable testimonials come from everyday people, not paid actors.

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Chevy testimonials

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Febreze blindfold commerical

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Advertiser seeks to convince viewers of a brand's superiority

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Expert authority is when the ad use an doctor, dentist, ex.. to state the brands advantages

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Many authoritative advertisements use scientific or survey evidence.

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Present information in a straightforward manner

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Lift the audience beyond the real world to make-believe experience

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Displays how a product works

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Provides an effective way to communicate product's benefits to consumers

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May be presented via television ads or online ads

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Some are meant to be realistic, while others are completely irrational

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Fantasies can deal with anything such as dream vacation spot to a juicy hamburger

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Los Angeles Times blogs that were published between 2006 and 2013.

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Less common in television and print

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Utilizes eye-catching images and provides information