# data[].attributes.headline
Behaviour and emotions that drive or destroy value:

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Behaviour and emotions that drive or destroy value:

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Advocacy:
Recommendation:
Attention:
Destroying:

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P2 Factors of engagement and Shaws Cluters: as long has the service was good and  her needs are were met she will be very satisfied and likely to recommend the hotel to her colleague.

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P2 Factors of engagement and Shaws Cluters: as long has the service was good and  her needs are were met she will be very satisfied and likely to recommend the hotel to her colleague.

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P2 Factors of engagement and Shaws Clusters: If she feels dissatisfied, she will probably destroy the hotel reputation.

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P2 Factors of engagement and Shaws Clusters: If she feels dissatisfied, she will probably destroy the hotel reputation.

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P2 Factors of engagement and Shaws Clusters: Stephanie would first make sure her expectations and needs are met in order for her to be satisfied.

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P2 Factors of engagement and Shaws Clusters: Stephanie would first make sure her expectations and needs are met in order for her to be satisfied.

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P2 Factors of engagement and Shaws Clusters: Rob and Tabiyah would highly recommend the hotel to parent 

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P2 Factors of engagement and Shaws Clusters: Rob and Tabiyah would highly recommend the hotel to parent 

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only if the service was good and safe for they family.

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P2 Factors of engagement and Shaws Clusters: Marcus would like attention to detail and expect  a good service.

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P2 Factors of engagement and Shaws Clusters: Marcus would like attention to detail and expect  a good service.

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Reliable service, food and drinks included

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Family fun and affordable

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Needs and expectations: Fun and enjoyable

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Needs and expectations: Fun and enjoyable

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Benefits sought:
Travel Frequency: Once a year

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Benefits Sought:  Quiet and small
Travel Frequency: Three times a year

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Benefits Sought: conveneint, local
Travel Frequency: Annually

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Benefits sought: Big and relaxing
Travel Frequency: quarterly

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Benefits sought: Fast and quick
Travel Frequency: every 5 months

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-Attracted to things that are physically appealing
-Ponder on long-term benefits

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Income: £44,000

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Advocacy:
Recommendation:
Attention:
Destroying:
Behaviours: overreacting and she will be dissapointed if she doesn't get things her way.

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Advocacy:
Recommendation:
Attention:
Destroying:
Behaviours: she is very demanding and inpatient.

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Advocacy:
Recommendation:
Attention:
Destroying:
Behaviours:
Usually very busy so can be impatient when things aren't in.

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Behaviour and emotions that drive or destroy value:

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Behaviour and emotions that drive or destroy value:

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Advocacy: Personal growth
Recommendation:
Attention:
Destroying:

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-Buying off of impulse
-Responding to adverts on social media
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Shirley is a retired secretary admin who used to work for sony cooperation. she likes reading home and garden magazine and socialising with others. she drives Toyota.

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Ethinicity: Black African

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Location: Blackpool
Income: £51,000

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Caro job is finding  good deals for family or individual whether be all inclusive or not inclusive deals for family holiday package or individual holiday package at a reasonable price.
Her favourite genre of books to read are romance stories. She drives a red Mercedes E-class

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Occupation: Travel agent
Ethinicity: Caucasian

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Location: Birmingham
Income £41,000 per annum

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Stephanie is a mother of three children who travels around the world and stays at nice hotels for business purpose all around the world. She loves reading the bible and meeting new people. She drives a black Range Rover Sport.

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Occupation: Business woman
Ethinicity : Black African

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Location: London
Income: £27,000 per annum

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Occupation: Manager and Housewife
Ethnicity: Asian

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Location: London
Income: £19,000 per annum

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Ethinicity: Mixed race

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Rob and Tabiyah are a young married couple. Rob works as a manager for a retail franchise and Tabiyah is a housewife. They both devoutly read the Qur'an and love spending time together. They have a Ford Focus that they drive. They're tourists from Canada.

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Marcus works as a sales executive.  His favourite types of music is Rnb and soul music. He loves reading Shakespeare. Drives a silver BMW 3 Series.