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All you have to do is make a catchy song for a decently successful campaign

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using humour is a good way to engage audience but make sure the message of the campaign is well conveyed

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Use dark comedy to appeal to younger audiences because it is funny and it will catch ppls attention

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I think from the campaign presented, we can learn that specialisation to the certain target audience is very important. Humour can be used in ways to be out of the ordinary, whilst still retaining the original message of the campaign

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Make no sense to succeed. Just be funny. Don’t copyright my surname.

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Have a strong and interesting big idea in order to spark curiosity and discussion among the target audience. This makes the campaign stand out from the rest. The use of humor also helps to appeal to a wider range of audience.

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Audience engagement and relatability to TA is crucial

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Make use of comedy to live impact on ta

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a comedic take on a dark topic to stir discussion and garner attention 

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a comedic take on a dark topic to stir discussion and garner attention 

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bella

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we can educate the public not just through advertisements but interesting ways like Dumb ways to die, which turned out more creative

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we can educate the public not just through advertisements but interesting ways like Dumb ways to die, which turned out more creative

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cheyenne

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Appeal to a global audience, do not just focus on the target audience in your particular region  

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Appeal to a global audience, do not just focus on the target audience in your particular region  

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chey

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eg. through connections with merch and stuff so it stands out and is established
trin

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I learnt about catchiness and being different in order to stand out and be more effective when it comes to conveying a message

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valerie