# data[].attributes.body
- industrial pictures
- photoshopped influencers to bring more attention

# data[].attributes.body
- limited sustainable collection
- PR party raising funds for the deforestation of the Amazonian forest

# data[].attributes.body
- cellulose fabric for sustainability instead of plastic / bamboo
- natural polymer
- sustainable limited collection (limited always attracts people more)

# data[].attributes.body
- something colourful
- keep the brand DNA
- think about the all-white runway 2007

# data[].attributes.body
The designer’s more pared back approach felt like a fresh step forward, resulting in a nice balance of romance and utility.

# data[].attributes.body
“I’m really a classicist at heart—with a bit of madness!”

# data[].attributes.body
'Phillip Lim takes over Harrods'

- models walking around Harrods
- pop up store to attract public (industrial setting/factory)

# data[].attributes.body
Retail environment moodboard

# data[].attributes.body
- feminine
- classy
- working girls
- fashionable

# data[].attributes.body
Strengths: confident, determined, hardworking, creative
Weaknesses: quickly bored, quickly unfocused
Opportunities:
Threats: