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Watch me play Brawl Stars via Omlet Arcade!

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Worldstarhiphop is an urban website that talks about all things in the urban culture and this was a very historic moment in urban culture that was well documented. WSHH posted a few videos of Lebron James making all the shots leading up to the moment when he passed

Michael Jordan which was very instrumental for the urban community.

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Video: Congratulations: Lebron James Gets Emotional After Passing Michael Jordan For 4th In Career Scoring!

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YouTube provided the most coverage for this historical by showing several moments from many peoples views. They showier the highlights and many users made highlight videos covering the historic moment. Furthermore Youtube also posted live-streams or sports talk shows covering the historic moment and made sure to include a live chat so people could talk about the moment. Also many sports channels created funny videos about Lebron James passing Michael Jordan which unlike the other social media sites provided a bit of humour about the event.

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LeBron James Passes Michael Jordan to Become Fourth-Leading Scorer in NBA History

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Viewing this event on Tumblr was very different. Tumblr covered this event with many posts highlighting the memorable shots taken by Lebron James and was able to connect them all through Tumblrs streaming page. Interested viewers would click or type Lebron James in the search section and immediately a lot of gifs would be shown of Lebron James passing Michael Jordan. Also they would present viewers with a large amount of articles written by people other than accredited journalists that would embrace a more personal opinion of the historic moment in history. Furthermore as a Tumblr user I was allowed to share this historic moment with many people that were interested in viewing such an event.

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"LeBron James (32,311 points) passed Michael Jordan (32,292 points) for 4th place on the all-time NBA regular season scoring list. "

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On Snapchat they showed several vantage points of people recording the historic moment on camera. Snapchat collected several posts from players nearby who congratulated Lebron James. Also they did several interesting posts centered around interesting facts covering the historic moment in Lebron James career. Snapchat did not use any hashtags but they provided people with a photo filter that represented Lebron James passing Michael Jordan. Furthermore some popular content display Snapchat accounts documented this moment by creating creative videos about the historical moment. Users were able to share some of the posts and angles they found interesting throughout the game with their friends.

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With accomplishments including several Olympic gold medals, multiple NBA MVP awards, a handful of NBA Finals MVP awards, and many appearances in NBA All-Star Games, LeBron James is often considered the greatest basketball player in the world. He's also a philanthropist, and was listed by Time Magazine as one of the 100 most influential people in the world.

Did we mention that the man can dunk a basketball like it's one else's biz?

A new Snapchat AR filter for House of Hoops by Foot Locker will have King James (as he's known in some circles) bursting right out of a Nike poster in super slow-motion. As the 2D image of the legendary athlete morphs into reality as a 3D digital model, it slowly speeds up into real-time just as King James soars overhead and slams the basketball through the hoop with one of his powerful, iconic slam dunks. He slams the ball with so much authority, in fact, that at one point he almost popped a basketball.

https://twitter.com/brkicks/status/1093268770729193472

The AR image is incredibly cool and will surely impress any basketball fan.

It's so impressive that LeBron himself tweeted out a video of Snapchat's AR experience with the hashtag #Striveforgreatness. His tweet picked up over 1.25 million views in just the first hour. Since then the video has amassed over an incredible 2 million views, 12K retweets, and 51K likes.

The team behind the project, Fishermen Labs - who have created digital experiences for companies such as Hardee's, Walmart, as well as the Ghostbusters franchise, and have worked with the United Nations - used Snapchat's updated Lens Studio to create the impressive AR experience.

In an interview with VRScout, Eden Chen, co-founder of Fisherman Labs, talked about creating the viral AR experience. "The latest version of Snapchat's Lens Studio allows for target tracking which means we could affix the digital content directly to the poster versus just using the poster as a marker to unlock the AR content," Chen continues, "when it came to choosing imagery, we thought about doing a lot of things such as LeBron in motion with the ball going up in the air for an alley-oop dunk, but we are all Laker's fans here, and we landed on the idea of recreating his very first iconic dunk as a L.A. Laker."

If you want to experience the Snapchat King James AR experience, you'll have to make your way to the Foot Locker store on the Hollywood and Highland Center in Los Angeles, use your phone to scan the Snap code, and then point your device in the direction of the special Nike artwork that features LeBron James - but that's all the way in Los Angeles! What if you're in Upstate New York, or somewhere overseas?

Don't worry, we got you covered; simply scan the Snapcode image below and then point your camera to the above image of King James to bring the AR experience to life.

It may not be as impressive as seeing it come to life on a lifesize poster, the way Chen, Snapchat, and Nike would want you to experience it; but you'll get the idea.

In the beginning of 2018, Snapchat had 84.8 million active users, but that number has grown in 2019, with over 90 million users snapping and unlocking other AR filters. That is an impressive jump for a company that at one point was losing the faith of users, as well as its investors. However, the fact that the company has leveled off and holding steady is considered a positive sign for the social media company, who just recently saw its stock jump up nearly 20%.

For Chen and the Fishermen Labs team, the LeBron James AR experience was a surprise success. "We're really happy how it turned out. The growth was so organic with over 2 million views in 2 days," said Chen, adding, "I've never seen something like that track so organically, especially for AR."

What does this success mean for future AR experiences like this? Chen feels that this could really help bolster AR exposure for people who've never tried it, "because LeBron's reach is so wide and he connects with so many people on many different levels, some of those 2 million people who watched that video may be people who have never experienced AR until they saw our work, and that's because of LeBron James's reach."

Either way, Snapchat, and Fishermen Labs have a slam dunk with their viral Nike/LeBron James AR experience. After all, if Shaq can partner with Magic Leap for an AR experience, why not basketballs GOAT, King James, with Snapchat?

If Chen is right, we can all thank LeBron James in about 5 years for being an influential earlier adopter of augmented reality technology.

You can download the latest version Snapchat's Lens Studio for free.

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Snapchat Scores A Slam Dunk With LeBron James AR Lens - VRScout

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Share TweetSnapchat's latest AR lens is an instant viral hit with over 2 million views in two days. With accomplishments including several Olympic gold medals, multiple NBA MVP awards, a handful of NBA Finals MVP awards, and many appearances in NBA All-Star Games, LeBron James is often considered the greatest basketball player in the world.

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On Twitter there were constant tweets used to detail the up to the minute shot chart of Lebron James passing Michael Jordan on the all time scoring list. Twitter used popular hashtags for people to join in the discussion detailing the epic moment of Lebron James passing Michael Jordan. Furthermore audiences on Twitter were treated to learning how Lebron James felt before the game with his up to the minute tweets. Several sports journalists also detailed the atmosphere and mode surrounding the crowd on the night Lebron James passed Micheal Jordan on the all time scoring list. Several people also took part in this historic moment as many people tweeted about the historic moment either from the game or from their place of residence.

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Lakers’ LeBron James passes Hall of Famer Michael Jordan for fourth on the NBA’s all-time scoring list pic.twitter.com/lGAP8QoVSj
— Ben Golliver (@BenGolliver) March 7, 2019

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Facebook covered this historic moment through page updates and the live updates of sports through the news sports tab. Several groups dedicated to uploading NBA content posted pics of the historic game. Facebook also took part in live-streaming the event which was very monumental for Facebook as they always want to capture the most historic moments. Several Facebook discussion posts were posted comparing the two prolific players in the NBA.  Furthermore there were many post congratulating Lebron James on his historic moment.

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What a moment  👏

LeBron James moves past Michael Jordan on the NBA's all-time scoring list.

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Instagram covered Lebron James passing Michael Jordan by covering the beginning of the game through Instagram live. This gave people a view of the pregame festivities that would lead up to an historic moment. Instagram provided an up to minute view of Lebron James passing Michael Jordan by using Instagram live from many viewers at the game. Some people posted to their Instagram feed the historic moment and some people posted their reactions watching the game. Personally I tried to upload several pics I screen captured when I was watching the game. Furthermore when Lebron James posted to his personal Instagram you could see the congratulatory compliments all over his page which showed how many people took an active investment in his career.

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THANK YOU M.J!! Still tripping about last night. Couldn't have in a trillion years thought that would be possible especially knowing where I come from and what I watch him do every single night! Doesn't make sense to me to be honest. Man it's CRAZY!! I know you guys think I'm tripping but if you knew me and my friends growing up you'd understand. Beyond blessed and appreciative of all the congrats from family, friends, colleagues, strangers, haters(😉), etc etc!! For the ones who been on the journey from Day 1 and I mean Day 1 I thank you even more!! Love 🙏🏾‼️‼️‼️❤️. #striveforgreatness🚀 #thekidfromakron👑 #jamesgang👑 #stillmoretocome💪🏾

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2.9m Likes, 44k Comments - LeBron James (@kingjames) on Instagram: "THANK YOU M.J!! Still tripping about last night. Couldn't have in a trillion years thought that..."

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The NBA official website broadcasted the performance of Lebron James passing Micheal Jordan on the all time scoring charts by presenting a video. The video consisted of Lebron James making the final basket to surpass Michael Jordan on the all time scoring list. They also supported the video with an article depicting the importance of Lebron James passing Michael Jordan on all the time scoring list. This was a very important moment because Lebron James has been viewed by many as the one to carry Jordan’s persona throughout out the Nba. The website could have provided more coverage of many angles from the shot that made Lebron fourth all time on the scoring ladder. Additionally they could have supported the video of Lebron James passing Michael Jordan with various congratulatory comments.

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Lebron James passes Michael Jordan on All-Time Scoring List | NBA.com

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Lebron James passes Michal Jordan for fourth place on the NBA's all-time scoring list with point No. 32,293