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- People preference
- Focal point to KL

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- Grocer, Hero market, Giant

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- Tesco Ampang
- Aeon Wangsa
Maju/Setiawangsa
- Aeon Big Wangsa Maju
- Hero Market Keramat

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- Cooking Show
- Go Shop

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RM4500-5500

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- 1 infant
- 1  in kindergarten
- 2 school garden

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- Travelling, online and window shopping, cooking

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How important customer service

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visual illustrates customers processes

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- Siti Mussyitoh binti Khaldun
- 34yo
- Married
- Live in Keramat Ampang
- Living with husband and 4 kids
- 2 school kids
- 1 in kindergarten
- 1 infant
- Working as a Lab officer
- Driving to work
- Off to work at 630am
- Home at 7.00pm
- Hobby-Travelling with family, online & window shopping, cooking
- Favourite TV show- Cooking show, Go Shop
- Monthly income-RM4500-5500
- Route to work Ampang - KL
- Shopping/groceries preference- Tesco Ampang
- Aeon Wangsa Maju/Setiawangsa
- Aeon Big Wangsa Maju
- Hero Market Keramat
- Supermarket nearby home- Grocer, Hero market, Giant
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