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(2015) Old Spice associates masculinity and dominance with its shampoo and deodorant products to convince men to buy it.

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(2014) The makers of this  commercial want the viewers to believe that Nacho Cheese flavored Doritos will make them powerful and courageous like they do to the man in the commercial.

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TV Commercial - Doritos Nacho Cheese - Double Arm Wrestling - Holding Out For A Hero

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(2011) By saying "Be in no one's shadow" the ad is basically implying that if you own this car, you are better than everybody else.

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(2007) This ad shows a man holding down a woman in a dominant way to associate its clothing with power and masculinity.

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Action Jeans by Century Martial Art Supply, Inc.

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Action Jeans by Century Martial Art Supply, Inc.

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(1995) By connecting dominant figure Chuck Norris with these pants, consumers believe that they can be dominant just like him.

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Wheaties Breakfast Cereal by General Mills

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Wheaties Breakfast Cereal by General Mills

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(1976) The ad tries to convince us that eating Wheaties will give us dominance just like Bruce Jenner had in the Olympics with its catchphrase "Breakfast of Champions"

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(1955) The ad associates its product of cigarettes with a dominant, masculine figure.