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Media is more style over substance, it's not what we say but how we say it and how we we interpret it.

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Media is more style over substance, it's not what we say but how we say it and how we we interpret it.

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How, if at all, does this change the content of meaning of what we're saying?

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How, if at all, does this change the content of meaning of what we're saying?

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Surely with a neutral media, using it to help is a good thing?

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It is the characteristics of the medium that affect society as much as the message it delivers

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Medium is the message is now more popular mediated via technology. Accounts, such as, Facebook, Twitter and Instagram  have caused a hyper reality, where people fail to distinguish between reality and virtual reality. It is more important to create an image.

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Medium is the message is now more popular mediated via technology. Accounts, such as, Facebook, Twitter and Instagram  have caused a hyper reality, where people fail to distinguish between reality and virtual reality. It is more important to create an image.

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The 'medium' or outlet changes the way information is perceived. The content is received differently dependant on platform, e.g social media, tv news, newspaper, writing for uni etc

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Twitter
Tumblr
Snapchat
Facebook
Whatsapp
Instagram
Gmail
youtube
TV

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Twitter
Facebook
Instagram
Snapchat
Whatsapp
TV
Internet
BBC news

do we have to use the media to function? e.g. can moodle be seen as a form of media?

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Media I use
Snapchat
Facebook
Instagram
Twitter

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twitter
facebook
instagram
tumblr
bbc news
snapchat
youtube
whatsapp
gmail

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Facebook
Snapchat
Instagram
Youtube
Twitch
Skype
tinder
whatssap
gmail

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Instagram
Twitter
Facebook
Snapchat
TV
WhatsApp
Internet

Laura

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Twitter
Instagram
Facebook
Snapchat
Television
News

# data[].attributes.body
Media I use
Facebook
Instagram
Twitter
Snapchat
TV
Internet
Whatsapp

# data[].attributes.body
Instagram

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The media I use is Facebook, Instagram , YouTube, snapchat, twitter,

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Facebook
Twitter
Youtube

I

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1. Add as an item on padlet a list of the main media you use in your everyday life
2. These types of media on your list, what restrictions do they have for their content

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The medium is the message

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The writing of the Canadian philosopher Marshall McLuhan, who would have celebrated his 100th birthday this Thursday, has entered popular jargon like that of few other modern intellectuals. Is there another line that has been quoted - and misquoted - as enthusiastically as 'the medium is the message'? McLuhan, of course, was perfectly aware of his status as the thinker du jour of the media age, the man everyone liked to quote over dinner but hadn't bothered to read - for proof, just watch Annie Hall.

But what does "the medium is the message" really mean? In the first episode of our new The Big Ideas series, Benjamen Walker gets to the bottom of the slogan with the help of Canadian novelist and McLuhan-biographer Douglas Coupland, academic Lance Strate, Marshal's son Eric McLuhan, record producer , and the Guardian's media correspondent Jemima Kiss.

Once you've finished listening to the podcast, you might want to re-read the opening of McLuhan classic essay:

The medium, or process of our time - electric technology - is reshaping and restructuring patterns of social interdependence and every aspect of our personal life. It is forcing us to reconsider and re-evaluate practically every thought, every action, and every institution formerly taken for granted. Everything is changing - you, your family, your neighbourhood, your education, your job, your government, your relation to "the others." And they're changing dramatically.

Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication. The alphabet, for instance, is a technology that is absorbed by the very young child in a completely unconscious manner, by osmosis so to speak. Words and the meaning of words predispose the child to think and act automatically in certain ways. The alphabet and print technology fostered and encouraged a fragmenting process, a process of specialism and of detachment. Electric technology fosters and encourages unification and involvement. It is impossible to understand social and cultural changes without a knowledge of the workings of media.

The older training of observation has become quite irrelevant in this new time, because it is based on psychological responses and concepts conditioned by the former technology - mechanization.

Innumerable confusions and a profound feeling of despair invariably emerge in periods of great technological and cultural transitions. Our "Age of Anxiety" is, in great part, the result of trying to do today's job with yesterday's tools - with yesterday's concepts.

Youth instinctively understands the present environment - the electric drama. It lives mythically and in depth. This is the reason for the great alienation between generations. Wars, revolutions, civil uprisings are interfaces within the new environments created by electric informational media.

Marshall McLuhan, 'The Medium is the Massage: An Inventory of Effects' (1967). Reproduced with permission by Penguin Books

Over the course of the next week, we will follow up this podcast with a series of blogposts. Please tell us in the thread below what aspect of McLuhan's theory you would like us to explore, and who else you would like to hear from on the subject.

Many thanks to:
Composer Myroslaw Bytz & Ubuweb

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The Big Ideas podcast: The medium is the message

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The writing of the Canadian philosopher Marshall McLuhan, who would have celebrated his 100th birthday this Thursday, has entered popular jargon like that of few other modern intellectuals. Is there another line that has been quoted - and misquoted - as enthusiastically as 'the medium is the message'?