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The final look of the film will always come down to team work, each person has a very important role and responsibility. The camera man, the director, the focus puller, the grip (etc) all need to work together in order to have a successful end result.

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Using the right type of equipment is essential for the final outcome of the scene. You must always consider the camera, the lens, the lighting, camera support etc.

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Framing within a frame is often used to focus the viewers attention on a particular subject.

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Kiki & Bouba effect: German-American psychologist Wolfgang Köhler discovered the Kiki and Bouba effect which is essentially the non-arbitrary attachment of sounds and shapes. In his experiment 95% of the student associated the word Kiki with the sharper object, and the word Bouba with the rounder object. Usually the evil characters are Kiki and the good characters are Bouba.

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The use of colours along with everything else plays a very important role it can set the tone for the whole film. When chosing colours you must always consider the hue, saturation and value of the colour

Colour can be used in many ways, one of the is to show character development, like in the film "The Lorax" it is very colourful and bright, the main character the "Once-ler" appears in very dull grey colours, but as he develops throughout the film and becomes more greedy his clothes become green.

Colour can also be used to set the mood of scene or an emotion of a character for example in the film "Alice in Wonderland" the colour blue has been used to set the scene and make it look like it was shot at night. Whereas in the Harry Potter the blue has been used to represent Snape's sadness for Lily's death.

It is very important when pairing colours to know the effect it will have on your audience as each colour or pairing of colours can generate certain feelings/ emotion.

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Hi, this is Jay P. Morgan. Today on The Slanted Lens we're starting a series called "The Laws of Light." These principles were taught to me at Art Center Col...

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Shadows are all also used to create fear, mystery or tension. Often horror films will use shadows to show something that is out of frame like in the example on the right.

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Shadows can also be used to portray a person's emotion or state of mind. For example in the picture on the left the shadows created by the blinds make the character look like he is trapped, by his feelings or by a situation he is in.

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By blocking the light with strips we focus the light to one particular section where we want our viewers to look. In this film the light was focused to his eyes so immediately that's where our eyes will travel too, it also makes his seem scarier.

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Shadows can also be very effective when telling a story. Here are some examples of how shadows were used in film.

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Lighting plays a very important role when telling a story often more than we think. The position, tone and intensity of the light are really important factors to keep in mind when trying tell a story successfully.

Three point lighting is a technique used to mimic natural lighting (sunlight) which is what our eyes are most used to seeing. This does not mean that we can't use this technique to create diferente types of lighting that aren't natural.
First of all we set up the Key light, this is usually placed to one side of the subject at an angle and is usually the brightest light . This will illuminate one side of the subjects face and will create harsh shadows on the other side.
Then we have the fill light. This will be placed on the opposite side of the key light and at a lower intensity to soften out the shadows from the fill.
And finally we have the back light, this is placed behind the subject and is used to create highlights and to bring out the subject so that they don't look flat.