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1- http://energydrink-us.redbull.com/en/company
2- https://en.wikipedia.org/wiki/Red_Bull

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Red Bull GmbH is a Thai - Austrian company which sells the Red Bull energy drink. The company is also known for its sponsorship of a range of sporting events and teams. In 2014, a total of 5.612 billion cans were sold in over 167 countries. Wikipedia

Headquarters: Fuschl am See, Austria

Founded: 1987

Revenue: 5.11 billion EUR (2014)

Founders: Chaleo Yoovidhya, Dietrich Mateschitz

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A total of 5.957 billion cans of Red Bull were sold worldwide in 2015, representing an increase of 6.1% against 2014. Taking into account price and currency fluctuations, company turnover even witnessed a 15.5% increase from EUR 5.110 billion to EUR 5.903 billion. The main reasons for such positive figures include outstanding sales in the Red Bull markets in Turkey (+25%), South Africa (+19%), Saudi Arabia (+19%), India (+18%), Poland (+18%) and Germany (+16%), a price increase in the USA, the weaker euro exchange rate, efficient cost management and ongoing brand investment.

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In terms of further expansion, Red Bull is targeting the core markets of Western Europe and the USA and growth markets in the Far East, while also focusing on the worldwide roll-out of the Red Bull Editions.

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As of the end of 2015, Red Bull employed 10,997 people in 169 countries - compared to the end of 2014 when we had 10,410 employees in 167 countries.

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Inspired by functional drinks from the Far East, Dietrich Mateschitz founded Red Bull in the mid 1980's. He created the formula of Red Bull Energy Drink and developed the unique marketing concept of Red Bull. In 1987, on April 1, Red Bull Energy Drink was sold for the very first time in its home market Austria. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category. Today Red Bull is available in more than 169 countries and around 60 billion cans of Red Bull have been consumed so far.

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Locations

Red Bull Ring, a motorsport circuit in Spielberg, Styria, Austria.

Red Bull Arena (Leipzig), home stadium of German football club RB Leipzig.

Red Bull Arena (New Jersey), home stadium of the American soccer club New York Red Bulls.

Red Bull Arena (Salzburg), home stadium of Austrian football club FC Red Bull Salzburg.

Hangar-7 (Salzburg), a multifunctional building with a collection of historical airplanes.

Red Bull bridge, a recurring distinctly branded footbridge at race events such as the World Enduro Championship and Rally Deutschland.

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Red Bull's slogan was "it gives you wings" until they were hit with a $13 million class action lawsuit in late 2014.Red Bull's international marketing campaign targets young men mostly with extreme sports. These range from mountain biking, BMX, motocross, windsurfing, snowboarding, skateboarding, kayaking, rowing, wakeboarding, cliff-diving, parkour, surfing, skating, freestyle motocross, rally, Formula 1 racing, to breakdancing. Red Bull uses music and videogames, and has enlisted celebrities, such as Eminem (sponsoring the Red Bull "EmSee Battle Rap championships"). It hosts events like art shows and the "Red Bull Flugtag" (German for "flight day" or "flying day"). Red Bull owns association football teams, with clubs in Austria, Germany, the United States and Brazil featuring the Red Bull trademark in their names. By associating the drink's image with these activities, the company seeks to promote a "cool" public image and raise brand power. The energy drink has created a market for over 150 related types of products.

In the PlayStation 3's social gaming platform, PlayStation Home, Red Bull developed its own in-game island, specifically advertising its energy drink and the Red Bull Air Race event (for which the space is named) released in January 2009. In late November 2009, Red Bull produced two new spaces, the Red Bull Illume space, and the Red Bull Beach space featuring the Red Bull Flugtag, both released on the same day. In January 2012, Red Bull released its first personal space called the "Red Bull House of Skate" featuring an indoor skate park.

In the video game Worms 3D, Red Bull allows worms to move more quickly than normal. Red Bull is displayed on virtual track-side billboards during game play and in the opening cinematic in the video game Wipeout 2097.

On the Apple App store Red Bull also has a few apps which are: RedBull.com, Red Bull TV, The Red Bulletin, RBMA Radio, Red Bull iFunk, Wings For Life- Selfie Run. As well as some games on the app store which are: Bike Unchained, Red Bull Kart Fighter 3, Red Bull Air Race The Game, Red Bull Racers.

In 2010, the company enlisted Adrian Newey to design a prototype racing car, the Red Bull X2010, for the videogame Gran Turismo 5.

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In 1976, Chaleo Yoovidhya introduced a drink called Krating Daeng in Thailand, which means "red gaur" in English. It was inspired by the tonic Lipovitan, whose prime ingredient is taurine, and was popular among Thai truck drivers and labourers. While working for German manufacturer Blendax (later acquired by Procter & Gamble) in 1982, Dietrich Mateschitz traveled to Thailand and met Chaleo, owner of T.C. Pharmaceutical. During his visit, Mateschitz discovered that Krating Daeng helped cure his jet lag. In 1984, Mateschitz co-founded Red Bull GmbH with Yoovidhya and turned it into a global brand. Red Bull was founded by each partner investing US$500,000 of savings and taking a stake in the new company. Yoovidhya and Mateschitz each held a 49 percent share of the new company. They gave the remaining 2 percent to Yoovidhya's son, Chalerm, but it was agreed that Mateschitz would run the company. The product was launched in Austria in 1987.

In Thailand, energy drinks have the reputation of being for blue-collar workers. Red Bull repositioned the drink as a trendy, upscale drink, first introducing it at Austrian ski resorts. Pricing was a key differentiator, with Red Bull positioned as a premium drink and Krating Daeng as a lower cost item. In many countries both drinks are available, dominating each end of the price spectrum.

In 1992, the product expanded to international markets: Hungary and Slovenia. It entered the United States via California in 1997 and the Middle East in 2000. In 2008, Forbes magazine listed both Chaleo and Mateschitz as the 250th richest people in the world with an estimated net worth of US$4 billion.

Red Bull GmbH is headquartered in Fuschl am See, an Austrian village of about 1,500 inhabitants near Salzburg. The company is 51 percent controlled by the Yoovidhya family, who for technical reasons own the trademark in Europe and the US.

In Southeast Asia, Red Bull and Krating Daeng are often confused for one another as Krating Daeng uses the Red Bull name in their packaging. They are two separate entities marketing for different markets. The main differences are that Red Bull is in a blue silver tall can packaging while the ThailandRed Bull or Krating Daeng is in a smaller gold packaging. They differ in terms of tastes as well. Red Bull has less sugar and is carbonated. The flavouring used for Red Bull is still produced in Bangkok and exported worldwide.

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