# data[].attributes.body
motor corps

# data[].attributes.body
TNT Express

# data[].attributes.body
What is customer service

# data[].attributes.body
reating and delivering an effective business strategy involves:
• having clear aims and objectives
• building a competitive advantage by developing core
competences
• identifying gaps and seeking to close these through
development of resources.

# data[].attributes.body
Question 5:   What is business strategies? What are basis of competitive strategies? What are the important areas that need to be taken into account by TNT in their strategies?

business strategies are the means by which business achieve objectives. The basis of competitive strategy are having distinctive position in the market and building core strengths. The important areas need to be taken into account includes what goods and services to produce,what territories will deliver best return on investment and how to build a competitive advantage

# data[].attributes.body
TNT recognises that its people are the foundation on which it builds
its customer-focused strategy. It needs to have the right people and
skills to deliver the promises it makes. The business is committed to
staff development. It promotes around 70% of its managers from
within the organisation, enabling people to have long-term careers.
Nearly 500 staff have at least 25 years’ service each. One key factor
in TNT’s development of its people has involved training managers to
become assessors and coaches of their teams. Through appraisals,
managers find out what employees’ needs and aspirations are as
well as their strengths. Identifying skills gaps as well as who is aiming
for promotion enables TNT to put together effective training
programmes. All managers possess a great knowledge of the way
TNT works and with training can pass on that knowledge to make
new workers more effective, more quickly

# data[].attributes.body
(B061310166)

# data[].attributes.body
B061310076

# data[].attributes.body
B061310056
BTMP 4383: High-Tech Marketing Strategy

4BTMM

Semester 1 Sesi 2016/2017

Discussion questions for TNT case study:

Instruction: Please upload your answer on the padlet provided for this topic

Question 1:   What is the main critical resources for TNT to be able to deliver it business strategy and achieves consistently high standard of service?

The critical resources is their manpower that possess high level of skills to support wide range of function within their company.

Question2:    What are the factors contribute to success of TNT become a market leader in Europe for the express delivery service?

The factors of success are TNT takes vision, careful planning, outstanding quality and a committed , highly trained staff.

Question 3:   What is mission statement? What are the mission of TNT Company?

Mission statement is to reflect the core purpose and principle business aims.TNT mission statement is exceed customer's expectations in the transfer of their goods and documents around the world. Deliver to our customers by providing the most reliable and efficient solutions through delivery

Question 4: What is purpose of SMART objective? What is the top-level objective of TNT Company?

Purpose of SMART objectives is to ensure everyone understands what is required and by when

The top –level objective of TNT company is Answer 85% of calls from customers within ten seconds’ and 'To improve TNT's carbon efficiency by 45% by 2020 (measured against the 2007 baseline)'

Question 5:   What is business strategies? What are basis of competitive strategies? What are the important areas that need to be taken into account by TNT in their strategies?

business strategies are the means by which business achieve objectives. The basis of competitive strategy are having distinctive position in the market and building core strengths. The important areas need to be taken into account includes what goods and services to produce,what territories will deliver best return on investment and how to build a competitive advantage

Question 6:   Who are heart of everything in TNT’s business as stated in its Strategy Map? What is the aims of a strategy map?

The heart of everything in strategy map is customers The aim of strategy map is to serve as a reference point to align the whole organization.

Question 7:   How does TNT monitors customer satisfaction?

TNT monitors customer satisfaction by Regular Customer Loyalty Measurement

Question 8:   What is strategic gap?

Strategy gap is TNT requires additional skills to bridge the gap between existing human resources and those required to implement the strategy fully.

Question 9:   What is TNT’s philosophy on the right talent?

TNT philosophy on the right talent is there are no limits to how far the right talents can rise

Question 10:What does it takes to create and deliver an effective business strategy?

It creates and deliver an effective business strategy by having clear aims and objectives, building a competitive advantage by developing core competences, identifying gaps and seeking to close these through development of resources.

Score":�Y��|-I

# data[].attributes.headline
NURUL AZLINA BINTI NOOR AZAM (B061310083)

# data[].attributes.subject
NURUL AZLINA BINTI NOOR AZAM (B061310083)

# data[].attributes.headline
IMAN NUR EZZATI BINTI NORDDIN (B061310132) 

# data[].attributes.subject
IMAN NUR EZZATI BINTI NORDDIN (B061310132) 

# data[].attributes.body
B061310020

BTMP 4383: High-Tech Marketing Strategy

4BTMM

Semester 1 Sesi 2016/2017

Discussion questions for TNT case study:

Instruction: Please upload your answer on the padlet provided for this topic

Question 1:   What is the main critical resources for TNT to be able to deliver it business strategy and achieves consistently high standard of service?

Answer:         The integral part of their resources is their manpower itself that possess high level of skill to support wide range of function within their company and because of that they had to offer interesting fringe benefit to retain and attract high potential employees.

Question2:    What are the factors contribute to success of TNT become a market leader in Europe for the express delivery service?

Answere:      The crucial part that contributing to their success and become the leader in Europe market was they possess reliable manpower across every field, carefully plan strategy and high target vision and mission.

Question 3:   What is mission statement? What are the mission of TNT Company?

Answer:         Mission statement define as the direction and target of the company on where they heading to so it give clear indication to their company to where they should be in few years. The mission of TNT companies is to exceed customer expectation in the transfer of goods and document and delivering the value to their customer by delivering the goods effectively and efficiently.

Question 4: What is purpose of SMART objective? What is the top-level objective of TNT Company?

Answer:         Main purpose of this strategy to make everyone to understand on what and when it should be done. It ease the indication for the company to measure the performance of their business and at the same time assess whether the target already achieve or not. This sort plans also flexible to changes if it is required depend on what kind of problem they face during the whole process.

Top level objective is achieved profitable growth.

Question 5:   What is business strategy? What are basis of competitive strategies? What are the important areas that need to be taken into account by TNT in their strategies?

Answer:         Business strategy mean on how the business meet up their objective of their company had set up at the first place. Usually it take long term process or plan to integrate few aspect such as  chosen market,  product and environment so that they upper right hand ahead of their rivals. The basis of competitive strategies is how their able to separate their quality and give the strong reason for customer to choose them ahead of their rivals. In other word they able to create the core strength that other cannot easily copy from them and it will create customer loyalty to their business model or product and service. The areas that should take into account by TNT is to create competitive advantage rapidly, strategies on what product or service to produce and deciding in which territories that will maximize their investment.

Question 6:   Who are heart of everything in TNT’s business as stated in its Strategy Map? What is the aims of a strategy map?

Answer:         The heart was the customer itself. The main aim of strategy map to align 3 crucial department that is operational, customer relation management and innovation so that they can work together closely and avoiding dispute among their workers and departments and at the same time they know their actual role and keep up their focus from time to time.

Question 7:   How does TNT monitors customer satisfaction?

Answer:         Through customer loyalty measurement.

Question 8:   What is strategic gap?

Answer:         Gap between current performance of their company and desired performance that stated in mission, objective goals and strategies that been set up to achieve those goals. TNt strategic gaps on the other hand gap between existing human resource and what required to implement it.

Question 9:   What is TNT’s philosophy on the right talent?

Answer:         Not putting the boundaries for their employees to develop their skills and potential.

Question 10:      What does it takes to create and deliver an effective business strategy?

Answer:         first of all you need clears picture or aims and objective. Secondly, develop a strong competitive advantage to differentiate your business quality ahead of your rivals. Lastly identify the gaps and try to close it down using suitable resouces.

# data[].attributes.body
This is belong to whom??? No name ad no matric number include

BTMP 4383: High-Tech Marketing Strategy

4BTMM

Semester 1 Sesi 2016/2017

Discussion questions for TNT case study:

Instruction: Please upload your answer on the padlet provided for this topic

Question 1:   What is the main critical resources for TNT to be able to deliver it business strategy and achieves consistently high standard of service?

Answer:         The integral part of their resources is their manpower itself that possess high level of skill to support wide range of function within their company and because of that they had to offer interesting fringe benefit to retain and attract high potential employees.

Question2:    What are the factors contribute to success of TNT become a market leader in Europe for the express delivery service?

Answere:      The crucial part that contributing to their success and become the leader in Europe market was they possess reliable manpower across every field, carefully plan strategy and high target vision and mission.

Question 3:   What is mission statement? What are the mission of TNT Company?

Answer:         Mission statement define as the direction and target of the company on where they heading to so it give clear indication to their company to where they should be in few years. The mission of TNT companies is to exceed customer expectation in the transfer of goods and document and delivering the value to their customer by delivering the goods effectively and efficiently.

Question 4: What is purpose of SMART objective? What is the top-level objective of TNT Company?

Answer:         Main purpose of this strategy to make everyone to understand on what and when it should be done. It ease the indication for the company to measure the performance of their business and at the same time assess whether the target already achieve or not. This sort plans also flexible to changes if it is required depend on what kind of problem they face during the whole process.

Top level objective is achieved profitable growth.

Question 5:   What is business strategy? What are basis of competitive strategies? What are the important areas that need to be taken into account by TNT in their strategies?

Answer:         Business strategy mean on how the business meet up their objective of their company had set up at the first place. Usually it take long term process or plan to integrate few aspect such as  chosen market,  product and environment so that they upper right hand ahead of their rivals. The basis of competitive strategies is how their able to separate their quality and give the strong reason for customer to choose them ahead of their rivals. In other word they able to create the core strength that other cannot easily copy from them and it will create customer loyalty to their business model or product and service. The areas that should take into account by TNT is to create competitive advantage rapidly, strategies on what product or service to produce and deciding in which territories that will maximize their investment.

Question 6:   Who are heart of everything in TNT’s business as stated in its Strategy Map? What is the aims of a strategy map?

Answer:         The heart was the customer itself. The main aim of strategy map to align 3 crucial department that is operational, customer relation management and innovation so that they can work together closely and avoiding dispute among their workers and departments and at the same time they know their actual role and keep up their focus from time to time.

Question 7:   How does TNT monitors customer satisfaction?

Answer:         Through customer loyalty measurement.

Question 8:   What is strategic gap?

Answer:         Gap between current performance of their company and desired performance that stated in mission, objective goals and strategies that been set up to achieve those goals. TNt strategic gaps on the other hand gap between existing human resource and what required to implement it.

Question 9:   What is TNT’s philosophy on the right talent?

Answer:         Not putting the boundaries for their employees to develop their skills and potential.

Question 10:      What does it takes to create and deliver an effective business strategy?

Answer:         first of all you need clears picture or aims and objective. Secondly, develop a strong competitive advantage to differentiate your business quality ahead of your rivals. Lastly identify the gaps and try to close it down using suitable resouces.

# data[].attributes.body
Question 1:   What is the main critical resources for TNT to be able to deliver it business strategy and achieves consistently high standard of service?

Answer : The high-caliber staffs are the representatives who deliver the TNT business strategy and help in achieving consistent high standard of service.

Question 2:    What are the factors contribute to success of TNT become a market leader in Europe for the express delivery service?

Answer : A clear vision, careful planning, outstanding quality and a committed, highly trained staff.

Question 3:   What is mission statement? What are the mission of TNT Company?

Answers:
i : Mission statement is a way to deliver an organization's core purpose and business aims.

ii : TNT Mission
a) To exceed customers expectations in the transfer of their goods and documents around the world.

b) To deliver value to our customers by providing the most reliable and efficient solutions through delivery.

Question 4: What is purpose of SMART objective? What is the top-level objective of TNT Company?

Answers
i : Purpose of SMART objective is to achieve the aims of organization and to ensure the understanding of requirements by people.

ii : The top level objective of TNT is to achieve profitable growth.

Question 5:   What is business strategies? What are basis of competitive strategies? What are the important areas that need to be taken into account by TNT in their strategies?

Answers
i. Business strategies are the methods taken to achieve organization's objectives.

ii. The basis of competitive strategies of TNT is creating distinctive position in the market and building the core strengths.

Question 6:   Who are heart of everything in TNT’s business as stated in its Strategy Map? What is the aims of a strategy map?

Answers
i : Customers is considered as the heart of everything in TNT's business.

ii : The aims of strategy map is to achieve the business objectives of growing profits.

Question 7:   How does TNT monitors customer satisfaction?

Answer
It monitors through regular customer loyalty measurement which is TNT Customer Promises.

Question 8:   What is strategic gap?

Answer
The strategic gap is a distance between a desired outcome with an existing outcome.

Question 9:   What is TNT’s philosophy on the right talent?

Answer
The philosophy is No Limits where anybody with any background can perform any tasks given.

Question 10:      What does it takes to create and deliver an effective business strategy?

Answer
i : Having clear aims and objectives
ii : Building a competitive advantages
iii : Identifying gaps and seeking to close these through development of resources.

# data[].attributes.body
AHMAD ZAID BIN AHMAD AFFENDI B061310020

BTMP 4383: High-Tech Marketing Strategy

4BTMM

Semester 1 Sesi 2016/2017

Discussion questions for TNT case study:

Instruction: Please upload your answer on the padlet provided for this topic

Question 1:   What is the main critical resources for TNT to be able to deliver it business strategy and achieves consistently high standard of service?

Answer:         The integral part of their resources is their manpower itself that possess high level of skill to support wide range of function within their company and because of that they had to offer interesting fringe benefit to retain and attract high potential employees.

Question2:    What are the factors contribute to success of TNT become a market leader in Europe for the express delivery service?

Answere:      The crucial part that contributing to their success and become the leader in Europe market was they possess reliable manpower across every field, carefully plan strategy and high target vision and mission.

Question 3:   What is mission statement? What are the mission of TNT Company?

Answer:         Mission statement define as the direction and target of the company on where they heading to so it give clear indication to their company to where they should be in few years. The mission of TNT companies is to exceed customer expectation in the transfer of goods and document and delivering the value to their customer by delivering the goods effectively and efficiently.

Question 4: What is purpose of SMART objective? What is the top-level objective of TNT Company?

Answer:         Main purpose of this strategy to make everyone to understand on what and when it should be done. It ease the indication for the company to measure the performance of their business and at the same time assess whether the target already achieve or not. This sort plans also flexible to changes if it is required depend on what kind of problem they face during the whole process.

Top level objective is achieved profitable growth.

Question 5:   What is business strategy? What are basis of competitive strategies? What are the important areas that need to be taken into account by TNT in their strategies?

Answer:         Business strategy mean on how the business meet up their objective of their company had set up at the first place. Usually it take long term process or plan to integrate few aspect such as  chosen market,  product and environment so that they upper right hand ahead of their rivals. The basis of competitive strategies is how their able to separate their quality and give the strong reason for customer to choose them ahead of their rivals. In other word they able to create the core strength that other cannot easily copy from them and it will create customer loyalty to their business model or product and service. The areas that should take into account by TNT is to create competitive advantage rapidly, strategies on what product or service to produce and deciding in which territories that will maximize their investment.

Question 6:   Who are heart of everything in TNT’s business as stated in its Strategy Map? What is the aims of a strategy map?

Answer:         The heart was the customer itself. The main aim of strategy map to align 3 crucial department that is operational, customer relation management and innovation so that they can work together closely and avoiding dispute among their workers and departments and at the same time they know their actual role and keep up their focus from time to time.

Question 7:   How does TNT monitors customer satisfaction?

Answer:         Through customer loyalty measurement.

Question 8:   What is strategic gap?

Answer:         Gap between current performance of their company and desired performance that stated in mission, objective goals and strategies that been set up to achieve those goals. TNt strategic gaps on the other hand gap between existing human resource and what required to implement it.

Question 9:   What is TNT’s philosophy on the right talent?

Answer:         Not putting the boundaries for their employees to develop their skills and potential.

Question 10:      What does it takes to create and deliver an effective business strategy?

Answer:         first of all you need clears picture or aims and objective. Secondly, develop a strong competitive advantage to differentiate your business quality ahead of your rivals. Lastly identify the gaps and try to close it down using suitable resouces.

# data[].attributes.body
B061310237

# data[].attributes.body
NORFARHANA BINTI MOHD JAHRI
B061310280

# data[].attributes.headline
NUR AMANINA BINTI MOHD SHARIF (B061310205)

# data[].attributes.subject
NUR AMANINA BINTI MOHD SHARIF (B061310205)

# data[].attributes.body
B061310204

# data[].attributes.headline
Nur Aina Mardhia bt Mohd Esmadi (b061310202

# data[].attributes.subject
Nur Aina Mardhia bt Mohd Esmadi (b061310202

# data[].attributes.headline
NUR AMANINA BINTI ZAINAL ABIDIN (B061310164)

# data[].attributes.subject
NUR AMANINA BINTI ZAINAL ABIDIN (B061310164)

# data[].attributes.body
Question 1: What is the main critical resources for TNT to be able to deliver it business strategy and achieves consistently high standard of service?

The main critical resources for TNT to be able to deliver it business strategy and achieves consistently high standard of service is people.

Question2:   What are the factors contribute to success of TNT become a market leader in Europe for the express delivery service?
The factors contribute to success of TNT become a market leader in Europe for the express delivery service are the core values of TNT. TNT's values are be honest, aim to satisfy customers every time, challenge and improve all we do, be passionate about our people, act as a team, measure success through sustainable profit, work for the world.

Question 3:  What is mission statement? What are the mission of TNT Company?

Mission statement is a statement that reflects the business core purpose and principle business aims. The mission of TNT Company is to:

-   'Exceed customers' expectations in the transfer of their goods and documents around the world,

-   Deliver value to our customers by providing the most reliable and efficient solutions through delivery.

Question 4: What is purpose of SMART objective? What is the top-level objective of TNT Company?

SMART objectives are designed to ensure that everyone understands what is required and by when. On the other hand, the top-level objective of TNT Company is 'to achieve profitable growth'.

Question 5: What is business strategies? What are basis of competitive strategies? What are the important areas that need to be taken into account by TNT in their strategies?

Business strategies are the means by which businesses achieve objectives. They usually take the form of long-term plans relating to the chosen markets, products and environment.

The basis of competitive strategies are based on:
- Having a distinctive position in the market. TNT's market position is based on differentiating itself from rivals through its speed, reliability and provision of services of the highest standard.
-  Building core strengths (known as core competencies). TNT's strengths are based on attracting and developing high-calibre staff who are able to exceed customer expectations so that customers remain loyal to the business.

Besides that, TNT's strategies need to take into account a number of important areas. These include

- What goods and services to produce, e.g. an integrated delivery service.

- Which territories will deliver best return on investment. TNT's international operations focus on key trading areas of Europe, Asia, North America and South America.

- How to build a competitive advantage, e.g. by providing the most reliable, customer-focused services.

Question 6:  Who are heart of everything in TNT’s business as stated in its Strategy Map? What is the aims of a strategy map?

Customers are the heart of everything in TNT’s business as stated in its Strategy Map. A strategy map also serves as a reference point to align the whole organisation. This is to ensure everyone is focused on the aims and objectives and understands his or her role in the delivery of them.

Question 7: How does TNT monitors customer satisfaction?

TNT monitors customer satisfaction through regular Customer Loyalty Measurements. TNT's Customer Promise is part of its key strategy to retain customers by delivering a superior customer experience. To back this up, the company has set out ten promises. The ten promises are:

- We promise to keep it simple.

- We promise you flexibility.

-We promise not to over-promise.

-We promise to listen and learn.

-We promise we know what planet we’re on.

-We promise to keep our promise.

-We promise to resolve problem promptly.

-We promise our drivers will do you proud.

- We promise to look after you.

- We promise a friendly voice at the end of the phone.

Question 8:  What is strategic gap?

The gap between existing human resources and those required to implement the strategy fully.

Question 9:  What is TNT’s philosophy on the right talent?

TNT's philosophy is that there are no limits to how far the right talent can

Question 10:      What does it takes to create and deliver an effective business strategy?

Creating and delivering an effective business strategy involves:

-having clear aims and objectives

- building a competitive advantage by developing core competences

- identifying gaps and seeking to close these through development of resources.

# data[].attributes.headline
NAZATUL SHAKILLAH BT SHAHRUDDIN (B061310060

# data[].attributes.subject
NAZATUL SHAKILLAH BT SHAHRUDDIN (B061310060

# data[].attributes.body
BO61310210

# data[].attributes.body
B061310143

# data[].attributes.body
B061310222

# data[].attributes.body
B061310281

# data[].attributes.headline
NUR IZZATI SYAHIRAH BINTI ROSLIN     B061310169

# data[].attributes.subject
NUR IZZATI SYAHIRAH BINTI ROSLIN     B061310169

# data[].attributes.body
NURUL EZWATI B061310122

# data[].attributes.body
(B061310049)

# data[].attributes.body
BTMP 4383
B061310204
4BTMM

# data[].attributes.headline
Su'ad Hazirah Binti Jamaludin B061310189

# data[].attributes.subject
Su'ad Hazirah Binti Jamaludin B061310189

# data[].attributes.body
Discussion questions for TNT case study:
Instruction: Please upload your answer on the padlet provided for this topic

Question 1: What is the main critical resources for TNT to be able to deliver it business strategy and achieves consistently high standard of service?
Answer:  The main critical resources for TNT to be able to deliver it business strategy and achieves consistently high standard of service are TNT Express Network and TNT Business Solution.

Question2: What are the factors contribute to success of TNT become a market leader in Europe for the express delivery service?
Answer:  The factors that contribute to success of TNT become a market leader in Europe for the express delivery service are:-
Be honest
Aim to satisfy customers every time
Challenge and improve all we do
Be passionate about our people
Act as a team
Measure success through sustainable profit
Work for the world.
Every aspect of TNT's business strategy focuses on 'delivering a superior customer experience'.

Question 3: What is mission statement? What are the mission of TNT Company?
Answer:  Mission statement is a statement that reflects its core purpose and principle business aims. It states that what the business is, what it does and where it is heading. Besides that, the mission of TNT Company is to 'Exceed customers' expectations in the transfer of their goods and documents around the world, and also deliver value to their customers by providing the most reliable and efficient solutions through delivery.

Question 4: What is purpose of SMART objective? What is the top-level objective of TNT Company?
Answer:  The purpose of SMART objective is designed to ensure that everyone understands what is required and by when. Besides that, the top-level objective of TNT Company is 'to achieve profitable growth'.

Question 5: What is business strategies? What are basis of competitive strategies? What are the important areas that need to be taken into account by TNT in their strategies?
Answer:  - Business strategies are the means by which businesses achieve objectives. They usually take the form of long-term plans relating to the chosen markets, products and environment.
The basis of competitive strategies based on:
( Having a distinctive position in the market. TNT's market position is based on differentiating itself from rivals through its speed, reliability and provision of services of the highest standard.
( Building core strengths (known as core competencies). TNT's strengths are based on attracting and developing high-caliber staff who are able to exceed customer expectations so that customers remain loyal to the business.
The important areas that need to be taken into account by TNT in their strategies are:
What goods and services to produce, e.g. an integrated delivery service
Which territories will deliver best return on investment. TNT's international operations focus on key trading areas of Europe, Asia, North America and South America.
How to build a competitive advantage, e.g. by providing the most reliable, customer-focused services.

Question 6: Who are heart of everything in TNTs business as stated in its Strategy Map? What is the aims of a strategy map?
Answer:  The heart of everything in TNTs business as stated in its Strategy Map is customers. The aims of a strategy map is serves as a reference point to align the whole organization and it  is vital to ensure everyone is focused on the aims and objectives and understands his or her role in the delivery of them.

Question 7: How does TNT monitors customer satisfaction?
Answer:  TNT monitors customer satisfaction through regular Customer Loyalty Measurements. TNT's Customer Promise is part of its key strategy to retain customers by delivering a superior customer experience. To back this up, the company has set out ten promises. Ten promises are we promise to keep it simple, we promise you flexibility, we promise not to over-promise, we promise to listen and learn, we promise we know what planet were on, we promise to keep our promise, we promise to resolve problems promptly, we promise our drivers will on you proud, we promise to look after you, and we promise a friendly voice at the end of the phone.

Question 8: What is strategic gap?
Answer:  Strategic gap is additional skills to bridge the gap between its existing human resources and those required to implement the strategy fully.

Question 9: What is TNTs philosophy on the right talent?
Answer:  TNTs philosophy on the right talent is that there are no limits to how far the right talent can rise. For example, the recently retired Managing Director originally started out as a driver. Graduates joining TNT work on major projects across the company from the outset and often progress to management positions within five years. Such projects have included the Common Systems project. This involved implementing a new computer system for improving data entry across 50 different locations. This has reduced the time taken for data inputting significantly and has helped speed up service delivery

Question 10: What does it takes to create and deliver an effective business strategy?
Answer:  To create and deliver an effective business strategy, it need to have clear aims and objectives, building a competitive advantage by developing core competences, and also identifying gaps and seeking to close these through development of resources.

# data[].attributes.body
BTMP 4383: High-Tech Marketing Strategy

4BTMM

Semester 1 Sesi 2016/2017

Discussion questions for TNT case study:

Instruction: Please upload your answer on the padlet provided for this topic

Question 1    What is the main critical resources for TNT to be able to deliver it business strategy and achieves consistently high standard of service?

: Main critical resources of TNT are its missions, aims, and clearly stated objectives.

Question2     What are the factors contribute to success of TNT become a market leader in Europe for the express delivery service?

: The factors contribute to success of TNT are careful planning, highly trained and committed staff, uses advanced technology to deliver on time.

Question 3    What is mission statement? What are the mission of TNT Company?

: Mission statement states the main purpose of business. Missions of TNT company are

i) Exceed customers' expectations in the transfer of their goods and documents around the world

ii)Deliver value to our customers by providing the most reliable and efficient solutions through delivery

Question 4  What is purpose of SMART objective? What is the top-level objective of TNT Company?

: SMART objectives are designed to ensure that everyone understands what is required and  easy to measure performance so that the business knows  when its aims have been achieved. The top-level objective of TNT company is to achieve profitable growth.

Question 5    What is business strategies? What are basis of competitive strategies? What are the important areas that need to be taken into account by TNT in their strategies?

: Business strategy is long term plan to achieve desired objectives. The important areas that need to be taken into account by TNT in their strategies are

i) What goods and services to produce

ii) Which territories will deliver best return on investment

iii)How to build a competitive advantage

Question 6    Who are heart of everything in TNT’s business as stated in its Strategy Map? What is the aims of a strategy map?

: Customer is heart of everything in TNT’s business as stated in its Strategy Map. The aim of a strategy map is to serve as a reference point to align the whole organisation.

Question 7    How does TNT monitors customer satisfaction?

: TNT monitors customer satisfaction via regular Customer Loyalty Measurements

Question 8    What is strategic gap?

: Strategic gap is required additional skills to bridge the gap between its existing human resources and those required to implement the strategy fully. TNT's programs enable new recruits quickly to bridge the gap between study and work.

Question 9    What is TNT’s philosophy on the right talent?

: TNT's philosophy on the right talent is that there are no limits to how far the right talent can rise

Question 10 What does it takes to create and deliver an effective business strategy?

: To create and deliver an effective business strategy need to have clear aims and objectives , build a competitive advantage by developing core competences, and identify gaps and seeking to close these through development of resources.

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BTMP 4383: High-Tech Marketing Strategy

4BTMM

Semester 1 Sesi 2016/2017

Discussion questions for TNT case study:

Instruction: Please upload your answer on the padlet provided for this topic

Question 1    What is the main critical resources for TNT to be able to deliver it business strategy and achieves consistently high standard of service?

: Main critical resources of TNT are its missions, aims, and clearly stated objectives.

Question2     What are the factors contribute to success of TNT become a market leader in Europe for the express delivery service?

: The factors contribute to success of TNT are careful planning, highly trained and committed staff, uses advanced technology to deliver on time.

Question 3    What is mission statement? What are the mission of TNT Company?

: Mission statement states the main purpose of business. Missions of TNT company are

i) Exceed customers' expectations in the transfer of their goods and documents around the world

ii)Deliver value to our customers by providing the most reliable and efficient solutions through delivery

Question 4  What is purpose of SMART objective? What is the top-level objective of TNT Company?

: SMART objectives are designed to ensure that everyone understands what is required and  easy to measure performance so that the business knows  when its aims have been achieved. The top-level objective of TNT company is to achieve profitable growth.

Question 5    What is business strategies? What are basis of competitive strategies? What are the important areas that need to be taken into account by TNT in their strategies?

: Business strategy is long term plan to achieve desired objectives. The important areas that need to be taken into account by TNT in their strategies are

i) What goods and services to produce

ii) Which territories will deliver best return on investment

iii)How to build a competitive advantage

Question 6    Who are heart of everything in TNT’s business as stated in its Strategy Map? What is the aims of a strategy map?

: Customer is heart of everything in TNT’s business as stated in its Strategy Map. The aim of a strategy map is to serve as a reference point to align the whole organisation.

Question 7    How does TNT monitors customer satisfaction?

: TNT monitors customer satisfaction via regular Customer Loyalty Measurements

Question 8    What is strategic gap?

: Strategic gap is required additional skills to bridge the gap between its existing human resources and those required to implement the strategy fully. TNT's programs enable new recruits quickly to bridge the gap between study and work.

Question 9    What is TNT’s philosophy on the right talent?

: TNT's philosophy on the right talent is that there are no limits to how far the right talent can rise

Question 10 What does it takes to create and deliver an effective business strategy?

: To create and deliver an effective business strategy need to have clear aims and objectives , build a competitive advantage by developing core competences, and identify gaps and seeking to close these through development of resources.

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NURUL ZAFIRAH BINTI MOHD ASRI (B061310240)

# data[].attributes.subject
NURUL ZAFIRAH BINTI MOHD ASRI (B061310240)

# data[].attributes.body
Question 1: What is the main critical resources for TNT to be able to deliver it business strategy and achieves consistently high standard of service?

People is the main critical resources for TNT to deliver it business strategy and achieve consistently standard of service.

Question2:   What are the factors contribute to success of TNT become a market leader in Europe for the express delivery service?

The factors are as below:

Be honest,

Aim to satisfy customers every time,

Challenge and improve all we do,

Be passionate about our people,

Act as a team,

Measure success through sustainable profit,

Work for the world.

Question 3:  What is mission statement? What are the mission of TNT Company?

Mission statement means the statement that represent the company’s core purpose and principle business aims.

The mission of TNT Company are:

‘Exceed customers’ expectation in the transfer of their goods and documents around the world

Deliver value to our customers by providing the most reliable and efficient solutions through delivery.

Question 4: What is purpose of SMART objective? What is the top-level objective of TNT Company?

SMART is to ensure everyone understand what is required and by when. SMART also simpler the process of performance measurement of the business and monitor through the process to achieve company’s aim.

The top-level objective of TNT Company is to “achieve profitable growth”

Question 5: What is business strategies? What are basis of competitive strategies? What are the important areas that need to be taken into account by TNT in their strategies?

Business strategies are mean by which businesses achieve objectives. Business strategies is a long term plans focus on chosen market, environment and products. A competitive strategies can be based on:

Having a distinctive position in the market. TNT's market position is based on differentiating itself from rivals through its speed, reliability and provision of services of the highest standard.

Building core strengths (known as core competencies). TNT's strengths are based on attracting and developing high-calibre staff who are able to exceed customer expectations so that customers remain loyal to the business.

The important area that need to be taken into account included:

What goods and services to produce, e.g. an integrated delivery service

Which territories will deliver best return on investment? TNT's international operations focus on key trading areas of Europe, Asia, North America and South America.

How to build a competitive advantage, e.g. by providing the most reliable, customer-focused services.

Question 6:     Who are heart of everything in TNT’s business as stated in its Strategy Map? What is the aims of a strategy map?

The heart of everything in TNT’s business is customer. The aim of strategy map serve as a reference point to align the whole organisation. This is vital to ensure everyone is focused on the aims and objectives and understands his or her role in the delivery of them.

Question 7:     How does TNT monitors customer satisfaction?

TNT monitors customer satisfaction through regular Customer Loyalty Measurements. TNT's Customer Promise is part of its key strategy to retain customers by delivering a superior customer experience. To back this up, the company has set out ten promises.

1.       We promise to keep it simple

2.       We promise you flexibility

3.       We promise not to over-promise

4.       We promise to listen and learn

5.       We promise we know what planet we’re on

6.       We promise to keep our promise

7.       We promise to resolve problems promptly

8.       We promise our drivers will do you proud

9.       We promise to look after you

10.   We promise a friendly voice at the end of the phone

Question 8:     What is strategic gap?

Strategic gap refer to additional skills to bridge the gap between existing human resources and those required to implement the strategy full.

Question 9:     What is TNT’s philosophy on the right talent?

TNT’s philosophy is that there are no limits to how far the right talent can rise.

Question 10:   What does it takes to create and deliver an effective business strategy?

TNT company create and deliver an effective business strategy involves:

-having clear aims and objectives

-building a competitive advantage by developing core competences

-Identify gaps and seeking to close these through development of resources.

# data[].attributes.body
(B061310010)

# data[].attributes.body
B061310198

# data[].attributes.headline
MOHD YUSRI FARHAN BIN MOHAMAD YUSOF B061310114

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MOHD YUSRI FARHAN BIN MOHAMAD YUSOF B061310114

# data[].attributes.headline
MUHAMMAD HAFIZUDDIN BIN HISSAMUDDIN (B061310091)

# data[].attributes.subject
MUHAMMAD HAFIZUDDIN BIN HISSAMUDDIN (B061310091)

# data[].attributes.body
Question 1: What is the main critical resources for TNT to be able to deliver it business strategy and achieves consistently high standard of service?

The human resources of TNT is the main critical resources which enable TNT to  deliver it business strategy and achieves consistently high standard of service

Question 2: What are the factors contribute to success of TNT become a market leader in Europe for the express delivery service?

The core values of TNT are the factor that contribute to the success of TNT. The core values:

-Be honest

-Aim to satisfy customers every time

-Challenge and improve all we do

-Be passionate about our people

-Act as a team

-Measure success through sustainable profit

-Work for the world.

Question 3:What is mission statement? What are the mission of TNT Company?

A business' mission is a statement that reflects its core purpose and principle business aims. It states what the business is, what it does and where it is heading. The mission of TNT Company are:

-'Exceed customers' expectations in the transfer of their goods and documents around the world,

-Deliver value to our customers by providing the most reliable and efficient solutions through delivery.

Question 4: What is purpose of SMART objective? What is the top-level objective of TNT Company?

SMART objectives are designed to ensure that everyone understands what is required and by when. They make it easy to measure performance so that the business knows if and when its aims have been achieved. The top-level objective of TNT is ‘to achieve profitable growth’.

Question 5: What is business strategies? What are basis of competitive strategies? What are the important areas that need to be taken into account by TNT in their strategies?

Business strategies are the means by which businesses achieve objectives. They usually take the form of long-term plans relating to the chosen markets, products and environment. The basis of competitive strategies are based on:

- Having a distinctive position in the market. TNT's market position is based on differentiating itself from rivals through its speed, reliability and provision of services of the highest standard.

-  Building core strengths (known as core competencies). TNT's strengths are based on attracting and developing high-caliber staff who are able to exceed customer expectations so that customers remain loyal to the business.

Besides that, TNT's strategies need to take into account a number of important areas. These include:

- What goods and services to produce, e.g. an integrated delivery service.

- Which territories will deliver best return on investment. TNT's international operations focus on key trading areas of Europe, Asia, North America and South America.

- How to build a competitive advantage, e.g. by providing the most reliable, customer-focused services.

Question 6:Who are heart of everything in TNT’s business as stated in its Strategy Map? What is the aims of a strategy map?

TNT's Strategy Map puts the customer at the heart of everything that the business does. A strategy map also serves as a reference point to align the whole organization. This is vital to ensure everyone is focused on the aims and objectives and understands his or her role in the delivery of them.

Question 7: How does TNT monitors customer satisfaction?

TNT monitors customer satisfaction through regular Customer Loyalty Measurements. TNT's Customer Promise is part of its key strategy to retain customers by delivering a superior customer experience. To back this up, the company has set out ten promises. The ten promises are:

- We promise to keep it simple.

- We promise you flexibility.

-We promise not to over-promise.

-We promise to listen and learn.

-We promise we know what planet we’re on.

-We promise to keep our promise.

-We promise to resolve problem promptly.

-We promise our drivers will do you proud.

- We promise to look after you.

- We promise a friendly voice at the end of the phone.

Question 8:What is strategic gap?

The strategic gap is refer to the requirement of  additional skills to bridge the gap between its existing human resources and those required to implement the strategy fully.

Question 9:What is TNT’s philosophy on the right talent?

TNT's philosophy is that there are no limits to how far the right talent can rise. For example, the recently retired Managing Director originally started out as a driver. Graduates joining TNT work on major projects across the company from the outset and often progress to management positions within five years. Such projects have included the Common Systems project. This involved implementing a new computer system for improving data entry across 50 different locations. This has reduced the time taken for data inputting significantly and has helped speed up service delivery.

Question 10: What does it takes to create and deliver an effective business strategy?

TNT Company create and deliver an effective business strategy involves:

-   Having clear aims and objectives.

-   Building a competitive advantage by developing core competences.

-   Identifying gaps and seeking to close these through development of resources.

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(B061310225)

# data[].attributes.body
NEO CHEE KIAN
B061310088

# data[].attributes.body
(B061310157)

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Question 1:   What is the main critical resources for TNT to be able to deliver it business strategy and achieves consistently high standard of service?
ANSWER:-
mission,aims and clear objective  is the main critical resources for TNT to be able to deliver it business strategy and achieves consistently high standard of service

Question2:    What are the factors contribute to success of TNT become a market leader in Europe for the express delivery service?
ANSWER:-

> good planning
> trained  staff
> used advance technology

Question 3:   What is mission statement? What are the mission of TNT Company?
ANSWER :-firstly,is to ‘Exceed customers’ expectation in the transfer of their goods and documents around the world.
secondly, deliver value to our customers by providing the most reliable and efficient solutions through delivery

Question 4: What is purpose of SMART objective? What is the top-level objective of TNT Company?
ANSWER :- Purpose of SMART objective is to ensure everyone understand what is required and by when the aims have been archive by the performance.
The top level objective of TNT company is become profitable.

Question 5:   What is business strategies? What are basis of competitive strategies? What are the important areas that need to be taken into account by TNT in their strategies?
ANSWER :- Business strategy means by which businesses achieve the objective.
the basis comparative strategy are
>Having a distinctive position in the market. TNT's market position is based on differentiating itself from rivals through its speed, reliability and provision of services of the highest standard.
>Building core strengths (known as core competencies). TNT's strengths are based on attracting and developing high-calibre staff who are able to exceed customer expectations so that customers remain loyal to the business.

TNT's strategies need to take into account  are:-

>What goods and services to produce, e.g. an integrated delivery service.

> Which territories will deliver best return on investment. TNT's international operations focus on key trading areas of Europe, Asia, North America and South America.

> How to build a competitive advantage, e.g. by providing the most reliable, customer-focused services.

Question 6:   Who are heart of everything in TNT’s business as stated in its Strategy Map? What is the aims of a strategy map?
ANSWER:- TNT's strategy map is to care about the customer wants in the business. this strategy is also act as a guide line for whole organization. In conclusion, efficiency in delivering the information to everyone in the organisation is important to stay focused on the aims and objective of the business.

Question 7:   How does TNT monitors customer satisfaction?
ANSWER :-TNT monitors customer satisfaction through regular Customer Loyalty Measurements.

Question 8:   What is strategic gap?
ANSWER :- THE GAP IS BETWEEN EXISTING HUMAN RESOURCES AND THOSE REQUIRED TO IMPLEMENT STRATEGY FULLY REFERRED TO AS STRATEGY GAP

Question 9:   What is TNT’s philosophy on the right talent?
ANSWER :- no limit to how far the talent can arise.

Question 10:      What does it takes to create and deliver an effective business strategy?
ANSWER :-
-   Having clear aims and objectives.
-   Building a competitive advantage by developing core competences.
-   Identifying gaps and seeking to close these through development of resources.

# data[].attributes.body
Question 1: What is the main critical resources for TNT to be able to deliver it business strategy and achieves consistently high standard of service?

The main critical resources for TNT to be able to deliver it business strategy and achieves consistently high standard of service is people.

Question2:   What are the factors contribute to success of TNT become a market leader in Europe for the express delivery service?
The factors contribute to success of TNT become a market leader in Europe for the express delivery service are the core values of TNT. TNT's values are:
- Be honest,

-Aim to satisfy customers every time,

- Challenge and improve all we do,

- Be passionate about our people,

- Act as a team,

- Measure success through sustainable profit,

-Work for the world.

Question 3:  What is mission statement? What are the mission of TNT Company?

Mission statement is a statement that reflects the business core purpose and principle business aims. It states what the business is, what it does and where it is heading. Employees and other stakeholders who have an interest in the organisation’s activities need to be able to understand the mission easily. The mission of TNT Company is to:

-   'Exceed customers' expectations in the transfer of their goods and documents around the world,

-   Deliver value to our customers by providing the most reliable and efficient solutions through delivery.

Question 4: What is purpose of SMART objective? What is the top-level objective of TNT Company?

SMART objectives are designed to ensure that everyone understands what is required and by when.

On the other hand, the top-level objective of TNT Company is 'to achieve profitable growth'.

Question 5: What is business strategies? What are basis of competitive strategies? What are the important areas that need to be taken into account by TNT in their strategies?

Business strategies are the means by which businesses achieve objectives. They usually take the form of long-term plans relating to the chosen markets, products and environment. The basis of competitive strategies are based on:
- Having a distinctive position in the market. TNT's market position is based on differentiating itself from rivals through its speed, reliability and provision of services of the highest standard.
-  Building core strengths (known as core competencies). TNT's strengths are based on attracting and developing high-calibre staff who are able to exceed customer expectations so that customers remain loyal to the business.

Besides that, TNT's strategies need to take into account a number of important areas. These include:

- What goods and services to produce, e.g. an integrated delivery service.

- Which territories will deliver best return on investment. TNT's international operations focus on key trading areas of Europe, Asia, North America and South America.

- How to build a competitive advantage, e.g. by providing the most reliable, customer-focused services.

Question 6:  Who are heart of everything in TNT’s business as stated in its Strategy Map? What is the aims of a strategy map?

Customers are the heart of everything in TNT’s business as stated in its Strategy Map. A strategy map also serves as a reference point to align the whole organisation. This is to ensure everyone is focused on the aims and objectives and understands his or her role in the delivery of them.

Question 7: How does TNT monitors customer satisfaction?

TNT monitors customer satisfaction through regular Customer Loyalty Measurements. TNT's Customer Promise is part of its key strategy to retain customers by delivering a superior customer experience. To back this up, the company has set out ten promises. The ten promises are:

- We promise to keep it simple.

- We promise you flexibility.

-We promise not to over-promise.

-We promise to listen and learn.

-We promise we know what planet we’re on.

-We promise to keep our promise.

-We promise to resolve problem promptly.

-We promise our drivers will do you proud.

- We promise to look after you.

- We promise a friendly voice at the end of the phone.

Question 8:  What is strategic gap?

Strategic gap refer to additional skills to bridge the gap between existing human resources and those required to implement the strategy fully.

Question 9:  What is TNT’s philosophy on the right talent?

TNT's philosophy is that there are no limits to how far the right talent can rise. For example, the recently retired Managing Director originally started out as a driver. Graduates joining TNT work on major projects across the company from the outset and often progress to management positions within five years. Such projects have included the Common Systems project. This involved implementing a new computer system for improving data entry across 50 different locations. This has reduced the time taken for data inputting significantly and has helped speed up service delivery.

Question 10:      What does it takes to create and deliver an effective business strategy?

TNT Company create and deliver an effective business strategy involves:

-   Having clear aims and objectives.
-   Building a competitive advantage by developing core competences.
-   Identifying gaps and seeking to close these through development of resources.

# data[].attributes.body
Question 1: What is the main critical resources for TNT to be able to deliver it business strategy and achieves consistently high standard of service?

Answer: Human is the main critical resources for TNT to be able to deliver it business strategy and achieves consistently high standard of service

Question2:   What are the factors contribute to success of TNT become a market leader in Europe for the express delivery service?

Answer: Be honest, aim to satisfy customers every time, challenge and improve all we do, be passionate about our people, act as a team, measure success through sustainable profit, work for the world.

Question 3:  What is mission statement? What are the mission of TNT Company?

Answer: A mission statement is a statement that reflects the company’s core purpose and principle business aims.

The mission of TNT Company are:

1. ‘Exceed customers’ expectation in the transfer of their goods and documents around the world
2. Deliver value to our customers by providing the most reliable and efficient solutions through delivery

Question 4: What is purpose of SMART objective? What is the top-level objective of TNT Company?

Answer: SMART objectives are developed to ensure that everyone understands what is required and by when. The top-level objective of TNT is ‘to achieve profitable growth’.

Question 5: What is business strategies? What are basis of competitive strategies? What are the important areas that need to be taken into account by TNT in their strategies?

Answer: Business strategies are the means by which businesses achieve objectives.

A competitive strategy can be based on:

- Having a distinctive position in the market. TNT's market position is based on differentiating itself from rivals through its speed, reliability and provision of services of the highest standard.

- Building core strengths (known as core competencies). TNT's strengths are based on attracting and developing high-calibre staff who are able to exceed customer expectations so that customers remain loyal to the business.

The areas that TNT's strategies need to take into account are:

- What goods and services to produce

- Which territories will deliver best return on investment

· How to build a competitive advantage

Question 6:  Who are heart of everything in TNT’s business as stated in its Strategy Map? What is the aims of a strategy map?

Answer: TNT's Strategy Map puts the customer at the heart of everything that the business does. A strategy map also serves as a reference point to align the whole organization. This is vital to ensure everyone is focused on the aims and objectives and understands his or her role in the delivery of them.

Question 7: How does TNT monitors customer satisfaction?

Answer: TNT monitors customer satisfaction through regular Customer Loyalty Measurements. TNT's Customer Promise is part of its key strategy to retain customers by delivering a superior customer experience. To back this up, the company has set out ten promises.

1.       We promise to keep it simple

2.       We promise you flexibility

3.       We promise not to over-promise

4.       We promise to listen and learn

5.       We promise we know what planet we’re on

6.       We promise to keep our promise

7.       We promise to resolve problems promptly

8.       We promise our drivers will do you proud

9.       We promise to look after you

10.   We promise a friendly voice at the end of the phone

Question 8:  What is strategic gap?

Answer: Strategic gap is the gap between existing human resources and those required to implement the strategy fully.

Question 9:  What is TNT’s philosophy on the right talent?

Answer: TNT's philosophy is that there are no limits to how far the right talent can rise.

Question 10:      What does it takes to create and deliver an effective business strategy?

Answer: Having clear aims and objectives, building a competitive advantage by developing core competences, identifying gaps and seeking to close there through development of resources

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(B061310129

# data[].attributes.body
(B061310089)

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Discussion questions for TNT case study:
Question 1: What is the main critical resources for TNT to be able to deliver it business strategy and achieves consistently high standard of service?
Having a distinctive position in the market. TNT's market position is based on differentiating itself from rivals through its speed, reliability and provision of services of the highest standard.

Question2: What are the factors contribute to success of TNT become a market leader in Europe for the express delivery service?
Business strategy which takes vision, careful planning, outstanding quality and a committed, highly trained staff contribute to success of TNT become a market leader in Europe for the express delivery service.

Question 3:What is mission statement? What are the mission of TNT Company?
A business' mission is a statement that reflects its core purpose and principle business aims. It states what the business is, what it does and where it is heading
The mission of TNT Company are

-  'Exceed customers' expectations in the transfer of their goods and documents around the world

- Deliver value to our customers by providing the most reliable and efficient solutions through delivery

Question 4:     What is purpose of SMART objective? What is the top-level objective of  TNT Company?
SMART objectives are designed to ensure that everyone understands what is required and by when. They make it easy to measure performance so that the business knows if and when its aims have been achieved. Where necessary, it can change its plans to overcome any problems or obstacles.
The top-level objective of TNT Company are:
-  'Answer 85% of calls from customers within ten seconds’
-'To improve TNT's carbon efficiency by 45% by 2020 (measured against the 2007 baseline)'

Question 5:     What is business strategies? What are basis of competitive strategies? What are the important areas that need to be taken into account by TNT in their strategies?
Business strategies are the means by which businesses achieve objectives. They usually take the form of long-term plans relating to the chosen markets, products and environment
A competitive strategy can be based on:

- having a distinctive position in the market. TNT's market position is based on differentiating itself from rivals through its speed, reliability and provision of services of the highest standard.

- building core strengths (known as core competencies). TNT's strengths are based on attracting and developing high-caliber staff who are able to exceed customer expectations so that customers remain loyal to the business.
TNT's strategies need to take into account a number of important areas. These include:

-what goods and services to produce, e.g. an integrated delivery service

- which territories will deliver best return on investment. TNT's international operations focus on key trading areas of Europe, Asia, North America and South America.

- how to build a competitive advantage, e.g. by providing the most reliable, customer-focused services.

Question 6:Who are heart of everything in TNT’s business as stated in its Strategy Map? What is the aims of a strategy map?
-TNT's Strategy Map puts the customer at the heart of everything that the business does.
- The aims of strategy map are communicates to everyone involved with the business how the company will meet its goals and serves as a reference point to align the whole organization

Question 7: How does TNT monitors customer satisfaction?
TNT monitors customer satisfaction through regular Customer Loyalty Measurements.

Question 8:What is strategic gap?
Additional skills needed to bridge the gap between its existing human resources and those required to implement the strategy fully referred to as a strategic gap.

Question 9:What is TNT’s philosophy on the right talent?
TNT's philosophy is that there are no limits to how far the right talent can rise

Question 10:   What does it takes to create and deliver an effective business strategy?
Creating and delivering an effective business strategy involves:
-having clear aims and objectives
- building a competitive advantage by developing core competences
- identifying gaps and seeking to close these through development of resources.