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The target audience for KACIA is teenagers and young adults (14-25) as they are the target audience for the genre of Dance Pop. there age range would be around the same as Chloë Grace Moretz who is in the new teen movie series of 5th Wave. Furthermore this song is more fitted to this age range as the song’s lyrics is based around people of the same age who are in love and have a strong bond. With this it means that their target audience are still young and working out life and usefully spend their time listening to catch music regularly. With it being a dance pop track it is fitted to the stereotypical young adult. But even though this song is targeting at male and female it is typically going to be more popular with females rather than young males as the gender are stereotypically more into; heavy dance tracks, rap, grime and rock.

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This audiences interest are usually spending their time listening to music either in their free time or while they are doing work for school or university. Moreover other interests include watching movies and TV series on Netflix such as Orange is the New Black. furthermore the types of movies that this audience would watch is the teen chick flicks such as The DUFF and teen action fantasy series like The Divergent series and The Maze Runner series. stereotypically the younger generation are interested in these genres because the same age range are the actors and main characters of the stories. Other interests are based around the media through keeping up to date with the celebrities’ lives. Additionally there interest are usually traveling or aspiring to achieve their goals through work. In which they are seen to be the travelling type as they have not had the experience to see things so are taking the opportunity while they are young. Furthermore the books that this age range would read is typically magazines such as Heat and read books which are normally based around celebrates or romantic/mystery books e.g. Twenty Nine and a Half Reasons.

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The demographic for this target is demographic B as they are either unemployed or in education this therefore meaning that they either have disposable income or no to little income at all so depend on parents or hard work. Therefore some may be looking to travel the world or working.

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Additionally the psychographic of KACIA’s target is Explorers because stereotypically they are seen to be the audience with energy and are still finding their feet as they entre what people call the ‘real world.’