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This account is for posting store fronts, store layouts and store placements. The images I have posted so far all inspire me in a different way. I am personally really into keeping things sustainable at the moment so I want to base my account around sustainability.

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https://www.instagram.com/tnb_vm/

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Being a visual merchandiser entails working with a client. To be good at VM you need to be able to create an appealing shopping experience for customers online and in store.
I also personally think to be good at VM you need to always know about up and coming trends/brands if not customers could lose interest and get bored of the layout/designs.

Skills needed:
-Good communication
-Creative thinking (always thinking about ways to improve)
-Consumers mindset
-Good knowledge on Photoshop/Illustrator
-Leadership
-Maximise sales online and in store
-Organisation

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When thinking about what to create for my stussy bag I wanted to create something about different to a normal tote bag. This bag is designs for carrying a skateboard and all the skate tools inside. I wanted to obviously add the stussy brand logo to the brand but I didn’t want to make it to overcomplicated so I make is a medium size. I also added a quote from a professional sponsored stussy skater to add a touch to the bag.

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When creating and changing the logo I wanted to only switch it up abit. This is because stussy is known for its branding. I personally think if I would have changed the logo a lot it would of created its own different brand what wouldn’t of related at all to Stussy. Stussy have used a lot of crown logos in there pasts on T-shirt’s in the 90s so I decided to recreate that and make it the main logo.

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I have chosen Colchester town to base my pop up store because I find it a very convenient place to put it. This is because it will mainly be teenagers age 16 up to 18/19 who will be most interested in the store. The reason I have chosen Colchester is because the town is right next to two collages (Colchester Institute and Colchester Six Form).

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For this plan I wanted to switch it up compared to the other two I completed. The last two I’m completed where on Adobe sketch, this time I use photoshop. I personally found this image looks the most professional compared to the other two and actually looks like something realistic. I am going to use this store front layout for my final design.

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This shop front store was my second design sketch of my ideas, I personally prefer this one to the first idea because it looks more professional. I added the skate ramp in the window as I wanted this to be the main attraction for all the customers walking past. My idea for the store from was to make it stand out and tell you straight away what the store is about. This is because the Stussy skate store will only attract a specific type of audience and won’t impress everyone.

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This is a shop front sketch plan I created on Adobe draw. I personally don’t like this plan as I realised the top left component is to high up and would be hard for the customers to see inside. I also personally don’t like the steps going down to the skatepark. I don’t like this because as much as it’s showing there’s a downstairs I don’t think stairs are a nice think to look at in a shop front as people would rather see what your selling and designing in the future.

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The reason I have chosen stussy as my brand is because it is my favourite brand and I know a lot about it history wise. Stussy advertise and make clothes for people who enjoy street wear and skateboards. I have chosen to create a skateboard park/Stussy pop up shop store. Stussys main customers are people into street wear/skateboarders and teenagers. The reason why Stussy is very popular is because it is a cool streetwear brand what is fairly affordable compared to others such as supreme/palace.

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Created this Stussy store Moodboard to create more ideas for creating my main pop up store. I added plants to my Moodboard because in the store in London they have many going round the whole store. I wanted to keen the colours minimal in the store as the clothes themselves are very colourful and vibrant and didn’t want it to look too over the top and end up clashing.

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Regent Street is known for having the best VM shop fronts around London and even around the world. I personally think the shop fronts stand out in regents street because of the amount of space they have to create. The more space you have in a store front obviously means the more you can add. For example boxpark had very limited space and only a few people could walk round the shop at a time because of corona virus. But with Regents Street it personally felt impossible to feel crammed up as there was so much space everywhere!

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Cole drop yard was very different compared to boxpark. All the shops in boxpark had only a limited space where they had to create there store as in Cole drop yard it was very spread out and not crammed together. I personally found it abit harder to find what you wanted in Cole drops yard as the brands where to the point where they where so spread out it was abit confusing. Boxpark was very organised with the way you walk round it and how the labels on the shop front showed what exactly was in the store.

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Boxpark is personally one of my favourite places in London. I find the layout of the stores very unique and different to your typical store on a high street. Boxpark was built so up and coming brands can promote there work, clothes and fabrics. It was very interesting to see how brands would layout there stores as they all had the same small place.