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Except for background music, the videos are all original. The prop flower in the video is China's intangible cultural heritage handicraft-Yingshan Raohua. Yingshan Entangling Flower originated in the Ming Dynasty of China. Popular in the Qing Dynasty. It was later introduced to Taiwan and gradually integrated into Taiwan's local folk customs, producing Hakka flowers. It is made of copper wire, cardboard and silk thread. Because the price is close to the people, and the craftsmanship is simpler than traditional jewelry crafts, folk women like to use wrapped flowers as head ornaments and furnishings to make various flower or animal patterns.

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In recent years, the beauty or personal care brands that have emerged almost follow the same style-gorgeous, high-end, and modern. After a period of precipitation, consumers will have aesthetic fatigue for brands of the same style. Compared with other brands, Florasis has a clear positioning of the brand-from the mysterious Oriental style. There is an independent fashion trend in the beauty and personal care products market. Boldly adopt the oriental traditional carving and modern color aesthetics into the product and outer packaging design. The ingredients are innovatively integrated with modern technology on the basis of the pure natural extraction formula of traditional oriental beauty makeup, making the product ingredients natural and non-allergenic. When positioning other brand audiences in the market, Florasis will focus on young women aged 20-30, that is, the main consumer group of beauty and personal care products, creating products that meet the aesthetics and skin quality of young people, and cater to consumer needs to the greatest extent .

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Promo poster with Florasis illustration.

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Promo poster with Florasis illustration.

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Florasis invited Ms. Du Juan, an international supermodel of Chinese descent, to endorse the brand.

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Florasis invited Ms. Du Juan, an international supermodel of Chinese descent, to endorse the brand.

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Florasis eyebrow pencil promotional poster.

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Florasis eyebrow pencil promotional poster.

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https://www.mordorintelligence.com/industry-reports/australia-beauty-and-personal-care-products-market-industry

https://smallbusiness.chron.com/effect-celebrities-advertisements-56821.html

https://www.fortunebusinessinsights.com/cosmetics-market-102614

https://www.quora.com/Why-do-people-buy-goods-at-lower-price

https://www.investopedia.com/terms/c/consumer_surplus.asp

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Good products need to accurately capture the needs of consumers, and for today's consumers, cosmetics that can impress them are nothing more than three requirements-good quality, low price, and good-looking. Firstly, a good cosmetic product must require the quality of the cosmetic product if it wants to capture consumers' reputation in the market. Customers who are pursuing perfection tend to have high requirements for cosmetics in terms of quality, such as whether the eyebrow pencil is smooth and well coloured. Whether the eyeshadow is highly pigmented, whether it will fly powder, because fly powder determines whether my makeup is clean. Lipstick is to brighten the complexion and at the same time whether it can take into account the moisture and gloss, because no woman wants to make her lip lines look deep and old.Only by carefully controlling the quality and devoting to the details and doing everything possible to take into account all the requirements of the customer can the customer have the trust, and the good cosmetics will never be short of women to pay for it.Secondly, people tend to buy goods of the same quality at lower prices. The part of the profits that businesses give to consumers is called consumer surplus in economics. In this process, consumers will feel the additional benefits they have gained, thereby narrowing the distance between the brand and consumers, and creating a hint for consumers to consider their economy will prompt consumers to have a good impression. More inclined to consume products of this brand. Finally, novel and multi-style colour matching can make consumers have consumer desires. Study the skin colour of different consumer groups, and make scientific and reasonable colour matching according to the skin colour can be applied to all customer groups. It's like you can't recommend dark-skinned customers to buy the whitest liquid foundation, because it does not apply to the consumer at all, and may even offend the customer. The essence of makeup is to convey healthy beauty and make makeup make people look beautiful, and it is also a way for women to express themselves. Study the customer needs of different groups of people, and consider the problem from the customer's perspective as much as possible. When you think about the problem from the customer's perspective, you will find that many problems are easily solved.

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E-commerce market, Celebrity endorsements， Fast message advertisements.

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E-commerce market, Celebrity endorsements， Fast message advertisements.

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According to the survey, Australia's beauty and personal care products created a market value of US$3.73 billion in 2020. In this special year, major economic industries around the world have suffered heavy losses. At the same time, the online e-commerce economy has developed rapidly due to COVID-19, creating considerable profits in the global recession financial environment. This includes beauty and personal care products. According to a four-week survey, 8 billion young Australians over the age of 14 have shopped online at least once. Online shopping is becoming one of people's favorite shopping methods. Among them, social media has become an important part of publicity and promotion. In the era of fast-paced social media networks, people are more inclined to streamlined and capable video content. On the contrary, lengthy advertising videos will be annoying for people. Streamlined video content is easier to get the attention and patience of viewers. At the same time, the celebrity effect is effectively and correctly used to expand the visibility of brands and products. Ordinary people are often not at a loss when facing a dazzling array of products, and celebrities can play a kind of opinion guide among them. Fans or ordinary people often try to understand brands and products because of their love and enthusiasm for the celebrity. , To achieve the expansion of the target audience to increase the visibility and sales.

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With the development and convenience of modern technology, more and more people are inseparable from the Internet. People use the Internet to work, study, relax and so on. And young people are also large groups who are skilled in using it. With the rapid rise of youtube, Instagram, facebook, tiktok and other software, people's vision has also been drawn into the era of fast information. Therefore, I decided to seize the opportunity of fast information on the Internet to place Florasis' ads on multiple platforms on Instagram. This young user group is the most frequently used website. And appropriately invite celebrities or Internet celebrities to endorse and promote brand products. One of the advantages of online e-commerce is its lower cost compared to offline flagship stores. We don’t need to worry about high store rents and taxes. To some extent, we can save a certain amount of money on advertising or product development. And the group that accepts the mainstream of fast information happens to be a young group, which is two-way in line with Florasis' control of the audience's target acceptance of information.

In modern society, people are under different pressures. The simplest and low-cost way to relax is to pick up the mobile phone and surf the Internet. Imagine if you are a young woman who is just entering the workplace, you need to paint delicate makeup to go to work every morning. When you open Instagram at lunchtime or any break time and browse the Internet information at random, when you see cosmetics themed advertisements with novel themes or different styles, at least you will open and browse product introductions and contents out of curiosity.

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Florasis is a well-known cosmetics brand that has emerged in China in recent years. I decided to target the brand’s target audience as young women aged 20-30. Cosmetics are essential daily necessities for women in both ancient and modern society. This is one of the ways women express themselves. And cosmetics are more ye to make girls feel younger psychologically. Of course, young women in this age group have always been the main consumers in the cosmetics market. Because most women at this age are going through college or working life. Whether in the workplace or in leisure time gatherings, young women want to be radiant at all times.

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The "Florasis" brand was born in Hangzhou, China on March 8, 2017. It is a Chinese cosmetics brand with the concept of "Oriental makeup, floral makeup". The brand explores the wisdom of ancient Chinese beauty secret recipes, targeting the skin, targeting the characteristics and makeup needs of oriental women, using floral essences and Chinese herbal extracts as core ingredients, using modern makeup research and development and manufacturing processes to create healthy and nourishing beauty products suitable for oriental women.

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The background story of Florasis’s promotional video.

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The background story of Florasis’s promotional video.

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The background story told in the promotional video of
Florasis originated from the Han Dynasty in ancient China. In the ancient Han Dynasty of China 1800 years ago, there was a courtier named Zhang Chang. When he was young, he often played with the little girl in the neighbor's house. Once he accidentally injured the little girl's eyebrows with a stone, leaving a scar on the little girl's face. In ancient China, a girl’s face was very important, because the social custom at that time was that if a girl’s face looked good, she could find a good husband in the future. On the contrary, girls with scars on their faces will find it difficult to have a happy marriage because of their ugliness. As an adult, Zhang Chang became the emperor's minister and returned to his hometown to find that the girl from the neighbor's house has not been married because of the scar on the eyebrows, so Zhang Chang married her as his wife. After marriage, Zhang Chang had a good relationship with his wife. But his wife is sad every day because of the scars on her eyebrows, so Zhang Chang decided to ask the makeup artist how to draw her eyebrows to make his wife happy. Zhang Chang, who learned to make-up, went to the emperor's cabinet meeting after drawing his wife's eyebrows every morning. Once Zhang Chang was late by a cabinet meeting, the emperor asked him why he was late. So Zhang Chang told the emperor reason. After listening to the story, the emperor was so touched that he followed Zhang Chang's example and painted the queen's eyebrows every morning. Later, this story was recorded in history. Whenever people mentioned this story, they referred to this metaphor as a symbol of love between husband and wife.

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The promotional video revolves around eyebrow pencil products, telling an ancient Chinese love story more than 1800 years ago.

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Yoga
Dance
Fitness
Music
Vegetarian diet
Diving
Surf
Wine
Singing
Waling nature
Good sleep
Feeding cat
Lose weight
Reading
Relax
Spa
Swim
Focus
Meditation
Play games
Movie
Diary
Design
Buy candle
Mack up
Travel
Save some savings
FaceTime with family or friends
Study
Harp
Back to China meet my family and friends
Party

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Focus on thinking. Listen carefully to the lesson. Record some important points.