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Electronic displays

Demonstrating new products through new technology

Interactive touch screens

QR codes

Digital media- Audio, Video, Photographic

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Health and safety as a visual merchandiser

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Health and safety as a visual merchandiser

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Health and safety must always be taken seriously. Visual merchandisers would have to ensure that public space are clear of all times.

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Visual Merchandising is a retail strategy that maximises the appeal of many displayed products to increase sales. Visual Merchandising might be difficult for a small retail business because, there is less space to display any of their products. A multinational company would plan and implement visual merchanding by using a planogram.

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Visual merchandising will create awareness if it's performed well. If done well it will create brand loyalty from the customers.

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Tangible techniques are physical items that can be either touched, seen, herd or smelled

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Tesco technological techniques (digital media)

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Tesco technological techniques (digital media)

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Tesco has operations in over thirteen different countries with over 3000 stores in the UK . Inventively, Tesco has one of the most popular account on Twitter (@Tesco). This allows customers to make a complaint about their products.

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Seasonal themes are used in many displays around the store. For example, if a store was going to sell merchandises, it might show winter displays of how to prevent colds and flu with medicine, vitamins and tissues in one display. Another winter display might show scenes of a cozy family celebrating Christmas whilst watching a film and having Christmas dinner.

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Visual communication

Lighting

Music

Colour

Scent

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Product segmentation is a adaptable way of putting different products together. A product segment contains a variety of products that holds a specific combination of product attributes.

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Visual Merchandisers would need different variety of skills. This includes:

An understanding of the company's brand

Excellent computer literacy

Strong communication and leadership skills

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Similarities and differences between tesco and JD sports

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The colours on the Tesco's logo came from the British flag. The color red symbolizes happiness and prosperity. Whereas the color blue represents loyalty and stability. Tesco are using these techniques to attract more shoppers to buy their products. These colors suggest that Tesco is trying to send out a message to the customers, which is that they are loyal to the customers and that they will provide them the happiness they want.

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JD sports technological technique (mobile payment/ QR code) 

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JD sports technological technique (mobile payment/ QR code) 

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JD sports has launched a mobile payment transaction method known as PayPal in the UK. It is available 630 different stores across the country. This mobile payment method makes things easier for shoppers to bring any purchases to the cash register and to pay for them by using the smartphone app.
http://www.qrcodepress.com/mobile-payments-paypal-launched-j-d-sports/8524860/

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Giving feedback

Head office

Buying products

Department manager

Sourcing products

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Tesco uses stock to face their products so they look more appealing to the customers. This technique is used to attract the customer's attention at Tesco.

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JD sports have their own apps where you can look at the latest clothing and footwear they have in store.

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How does legal and safety regulations affect visual merchandising?

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How does legal and safety regulations affect visual merchandising?

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The main rule for an effective visual merchandising is to focus on the product. More than one product in a display can be used. It would be best to avoid too many products in a display.

If a food company was focusing on their products they would need health and safety regulations. This could affect a company's visual merchandising because, their food could cause salmonella poisoning or any other unsafe hazards like cross-contamination.
This would cause a negative impact for the business's reputation and visual merchandising

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Shelf layout

Facing stock

Horizontal & Vertical layout

Price marketing legislation https://prezi.com/oq78offzwcsl/visual-merchandising-techniques/

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How does JD sports use visual merchandising techniques?

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How does JD sports use visual merchandising techniques?

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They follow a visual merchandising brief and then they would apply to it at the store.

The JD sports group  engage and motivate customers into making by using visual merchandising techniques.

They ensure that mannequins and displays are changed through different seasons.

JD sports analyse different antiques to assess where the products should be displayed. https://uk.linkedin.com/jobs/view/in-store-merchandiser-at-jd-sports-fashion-plc-1332939594

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Create displays to target customers

Add displays on windows to attract customers

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When Tesco is doing a discount on any individual products they use big bright yellow labels. Tesco uses this technique to draw in customers to look at what deals are available to them in that retail.

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JD sports uses bright white lighting for these shoe display to attract the customers because, the color white symbolizes divined light and purity.
This is a clever technique to use because, they are implying that these shoes are meant to be worn.

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Tesco is a retail store that uses technology to make it easy for customers to pay for groceries or any other purchases on their smartphone without visiting the till at the store.

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JD sports psychological techniques (lighting) 

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JD sports psychological techniques (lighting) 

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The sports fashion retailer, JD sports has used tam-lite lighting in over 20 stores in Europe and the UK. Because, there is so many different types of sports shoes JD has to offer, they are determined to find new ways  of showing different variety of stock. JD sports is thinking about a new way of using lighting so, they can illuminate their products and create an eye catching feature that could draw in more customers.
http://www.retailtechnology.co.uk/news/4659/jd-sports-adds-accent-lighting-wow-factor/

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Tesco has displayed their fruit in a way so, it looks colorful and coordinated whilst displayed on the shelves in rows and columns.

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Tesco would add any products with big brands so, that it would catch a customer's eye level which would be somewhere at the top. However they would put children products at the bottom of the shelf. This is a good technique to use in Visual Merchandising because, it makes it easier for customers to look at stocks on shelving without making so much of an effort.

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Mannequins are used by retail stores in order to display any merchandises the store has to offer. Mannequins help customers to gain an understanding of what they display without having to bother the sales representatives.

Mannequins have purposes to :

1. Give customers idea about what to wear

2. Make it easier for customers visualise themselves in different clothes

The purpose of using this technique

is to highlight unique collections of a store. This way Mannequins will attract customers into the store which will increase profit.

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Micro sized business: Up to 9 staff

Small sized business: Up to 49 staff

Medium sized: Up to 249 staff

Large sized business: Up to 250 staff

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With the right lighting and layout, the business itself will provide visibility so that the customers will be attracted by a business's product in order to encourage them into experiencing the store so, they could eventually buy their product.

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Props are object which is used in display to complement the products and creates a visually stimulating display. Props are also used to create visual display to influence the customers into buying the product of that company due to showing them visual imagery in their minds. Even mannequins can be considered as a props.

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Planogram is a diagram used by retail businesses to show how stock and shelving should be laid out in a display. If a retail store wants to display fruits they would use a planogram so they look more colour coordinated on their display to get a customer's attention,. Thanks to planograms a retail business is more likely to display their stocks in the right lighting, and shelf.