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https://mirpurifoundation.org/programs/marine-conservation/save-the-ocean-campaign/

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Recently won a Brit
Influential and speaks about relevant issues important to him

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Surfrider Foundation, Oceana, THE BLU,

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https://tidal.com/partners/bershka

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according to Marketing Land’s article, Generation Z is the  single  largest  audience  segment  with  26%  of  all  demographics (Sterling,  2017).

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according to Marketing Land’s article, Generation Z is the  single  largest  audience  segment  with  26%  of  all  demographics (Sterling,  2017).

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The definition of Generation Z according to the Oxford Dictionaries is the following “The generation reaching adulthood in the second decade of the 21st century, perceived as being  familiar  with  the  Internet  from  a  very  young  age(Oxford  Living  Dictionaries, 2018).”The agerangeis vast and itvaries from source to source, most of them stating thatGen Zersare generally born between 1996 and 2010.

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The definition of Generation Z according to the Oxford Dictionaries is the following “The generation reaching adulthood in the second decade of the 21st century, perceived as being  familiar  with  the  Internet  from  a  very  young  age(Oxford  Living  Dictionaries, 2018).”The agerangeis vast and itvaries from source to source, most of them stating thatGen Zersare generally born between 1996 and 2010.

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it has been estimated that the Gen Zerswill form  40  %  of  all  consumers  by  2020.  They  are  also  the  next  generation  to  enter  the workforce. (The Drum, 2017)

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it has been estimated that the Gen Zerswill form  40  %  of  all  consumers  by  2020.  They  are  also  the  next  generation  to  enter  the workforce. (The Drum, 2017)

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For  Gen Zersvisuals  and  storytellingare important  when  it  comes  to  the  content  in  different  social media(Kleinschmit,  2015). 

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For  Gen Zersvisuals  and  storytellingare important  when  it  comes  to  the  content  in  different  social media(Kleinschmit,  2015). 

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Gen  Zers  value transparency  and  au-thenticity. 

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Gen  Zers  value transparency  and  au-thenticity. 

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https://docs.google.com/forms/d/e/1FAIpQLSe7diknXXecAku7jbiofoQxKglmPleb2kfMG-5zBvwzHY2Hgg/viewform?usp=sf_link

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Blue themed collection

Recycled fishing nets and plastics

Algae products

Coral bleaching (hole in ozone layer, global warming)

Water consumption - drought countries, dirty water etc

Imported clothes - ‘Made In Spain’ including all elements and materials

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AJ Tracey, J HUS, Wiley, Kano

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male, 21, studying music, plays guitar and sings, goes to the pub instead of clubbing, wears vans and flannels, loves dogs, travels to european countries (interrailing),

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Male, 24, out every weekend, more experimental with fashion but generally a basic colour palette, goes on clubbing holidays (ibiza, malaga etc), shops at boohooMAN, Topshop etc, listens to Rap and Grime music, watches netflix in spare time

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Boxpark, Hyde Park

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Covent Garden, Shoreditch, Spitalfileds

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10% of sales donated and donate page on site

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Showing how products are made in visual format

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For event - what will I do? How will I get there?

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App notifications as a mobile marketing option

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Short clips or GIFs showing how products were made

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Send products to 5-10 influencers for posts, to come to event etc