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I believe that to a large extent my music video and ancillary products are successful. There are some weaknesses (the location in the music video is not repeated in the website or the magazine advert as we needed a blank background to manipulate) but overall there are clear links.

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One way that I created syngery is by having the artists image/video across all media products. This makes it obvious to the viewer whose website and advert it is.

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Linking my media products my ancillary texts

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Linking my media products my ancillary texts

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One way of how I created a synergous link is linking my media products in my ancillary texts. For example, I have my music video linked in my website, my album cover in my magazine advertisement and in my website, putting my magazine link in my magazine advertisement and using the same photos throughout all the products. This not only advertising each individual product creating more possibilities for coverage, but also it links to eachother.

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In this music video the only piece of text used was in the intro of the song, displaying the artists name and the song. We decided that the curved thick font would be best suited to our genre and artist, so I continued to use it across all my media products.

In my ancillary products such as my magazine advert and my website I used a maximum of two fonts. The synergous curved font was the main one in use (you can see how many times it was used across different media products in the gif below) along with a curved normal font with small details such as the website or the date when it would come out.

I didn't change the font when using it for my magazine advertisement or for my website but I did change it to a lighter pink as it looked more appealing and fit in with the genre of pop and the message of happiness more.

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We decided as a group that the colour palette should be blue, pink and red. We see how I have done this through the music video, with red backgrounds (china town with it's lanterns) or with colourful graffiti. With the advertisement and website, we used studio lights to flash a mixture of pink, red and blue to symbolise all the colours in the music video to create a visual synergous link. On reflection, I understand how it could be seen that the music video looks separate to the ancillary products. Due to not filming in the studio, we decided the best way to reflect the three main colours shown in our video was to merge them all in one via studio lights. In the gif below you see photos from the music video, magazine advertisement and website following similar colour patterns.

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I chose the China Town costume to be in all the ancillary products, as the shirt is most memorable with the designs. Upon reflection I admit that you can't see the full shirt so it's not the most significant synergous link. Furthermore, in the website the only way you can truly see the full outfit is when you view the music video. Although the link is there, it is not so strong.

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There were different makeup looks throughout the video, and I picked this look out that we see in the China Town scenes. This is effective in the combination of my main product (music video) and ancillary texts (magazine advertisement and website). However, upon reflection due to the studio lighting you can't really tell what lipstick colour it is, making it difficult to identify with the music video.

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Some of the aspects of syngery I have planned and presented in the pitch. An example of this would be the colour palette, as we had to have the colours chosen. There were obvious ones that did not needed to be mentioned, such as the artists image. The artist had to be in all of them. However, I did not plan the font in my pitch nor did I plan to link my media products and my ancillary texts. They just happened as I was going through with my work.

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I decided that the one thing that should be in every media product would be curly hair. That way whenever people see Xyra, they would see curly hair. Due to the curly hair being a visual synergous link and seen across every media product, it makes the artist more memorable.

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This is "29. Sama, Alison, Nadia, Jessi" by 283goswellg on Vimeo, the home for high quality videos and the people who love them.