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In my opinion,Barry Callebaut has reported a drop in its full-year net profit; a worse than expected reduction.

The Swiss-based company, which is also the world’s biggest industrial chocolate maker, has thus

reduced its sales growth targets in an effort to try and maintain profit margins.

Additionally, the company will cut its production capacity in Port Klang, Malaysia, with

immediate effect and shut down its cocoa factory in Bangpakong, Thailand, by end January 2016

– and indication that overcapacity and falling demand in Asia are hurting profits.

According to the company’s full-year 2014/15 results report, “A challenging market environment

characterized by a historically low combined cocoa ratio triggered by grinding overcapacity and

low demand for cocoa products had a negative impact on profitability”.

Since early 2014, cocoa grinders globally have faced a dismal combined ratio – the processing

margin for both cocoa butter and powder – while cocoa bean prices soared to four-year highs. As

a consequence, many large chocolate companies have raised their retail prices, affecting

consumers and demand in the process.

The cocoa demand in Asia has been hit particularly hard, despite it being an emerging market for

chocolate. Even Hershey Co., for whom Barry Callebaut provides chocolates, has noted slowed

growth in China for the past five quarters. This was because cocoa grinding, which separates the

beans into powder and butter, has fallen in Asia.

Asian cocoa bean processing has been relocating from Malaysia, whereby global companies,

such as Olam International Ltd. and Cargill, have opened their cocoa processing facilities in

Indonesia in 2014. Meanwhile, some independent and older grinders have reportedly closed

down in recent years as they were unable to compete

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ABDUL AZIZ AIMAN BIN DANIAL (DITR) 044959

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ABDUL AZIZ AIMAN BIN DANIAL (DITR) 044959

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In  my own personal thought,the law of demand state that the higher the prices of good,the lower the demand will be.Barry Callebaut should reduce the price of his product because with that it can effect the increase of quantity in demand.He should also know what is elastic demand and what is inelastic demand. Elastic demand is a condition in which a small percentage change in the price of a product will lead to a larger percentage change in the quantity demanded in the meantime inelastic demand is a condition in which a large percentage change in the price will  affect the quantity demanded by a small percentage.If he apply this concept it should assist him in making difficult dicission.

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MOHAMMAD SAIFUL FAKRI BIN ABDUL SUKOR (DITR) 045194

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MOHAMMAD SAIFUL FAKRI BIN ABDUL SUKOR (DITR) 045194

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In  my opinion, the knowledge of elasticity is important for a firm or a producer of the product such as Barry Callebaut when making economi decisions. We  should know the elasticity of demand because it is a condition in which a small percentage change in the price of a product will lead to a larger percentage change in quantity demand. I think Barry should decrease his price of cocoa because of cocoa is a high substitute goods. It means cocoa is an elastic which a small percentage change in the price will lead to a larger percentage change in the quantity of demanded. If so the demand will increase.

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MUHAMAD HUZAILI BIN HUZMAN (DITR) 045907

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MUHAMAD HUZAILI BIN HUZMAN (DITR) 045907

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Knowledge and education are very important .Withought knowledge we will fail in making decision .In my opinion,Barry Callebaut must have the economic knowledge of elasticity.This will help Barry Callebaut to make the best decision.Barry Callebaut should know the determinant of demand, determinant of price elasticity of demand and degree of price elasticity of demand.They should know what is elastic demand.Futhermore Callebout must increase the demand of cocoa to compete with others compony.The lower the price,the higher the demand. I belive that if with those knowledge and my opinion Barry Callebout can increase their profit and reduce their loss.

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MUHAMMAD HAIKAL BIN ABDULL HAMID (DITR) 045259

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MUHAMMAD HAIKAL BIN ABDULL HAMID (DITR) 045259

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In my opinion , barry callebaut need to understand about elasticity clearly . According barry callebaut situation , the best way to maintain profit margin with increases small percentage in the price of product like the concept of elastic demand. However, elastic demand is increases highly in price lead the larger percentage decreases in demand. For avoid facing loss because of the decreases in demand, Barry Callebaut can reduce the purchase of cocoa beans and mix with cheaper substitute that can make the cost of production decreases for saving. Accordingly, the purchase of cocoa is will did not high and total sales revenue will increases. It can save the budget by the increasing in small percentage of price with nothing need to worry too much about demand.

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NUR RAIHAN BT MOHD KHIRRUDIN (045622) DIM

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NUR RAIHAN BT MOHD KHIRRUDIN (045622) DIM

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In my opinion,Barry Callebaut must reduce the price of their product because with that it can effect the increase in quantity of demand.Because of that Barry Callebaut also can maintains their profit margin in the same time will increase their total revenue. In concept elasticity also state that when a small percentage change in the price of a product will lead to a larger percentage change in the quantity demanded.That concept also in line with the law of the demand which the lower price of the product,the higher quantity of demanded.The prices soar high in the processing margin for the cocoa also the reason why the companies have raise their retail price.From here we can guess that it will give affect to consumer and the demand.Because of that,Barry Callebaut have to reduce the combined ratio to make the retail price is not too high.With that the demand can increase and the sales growth will increase too

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MUHAMMAD MUSTAQIM BIN ABU ZAHID (044954) DITR

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MUHAMMAD MUSTAQIM BIN ABU ZAHID (044954) DITR

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In my opinion , Barry Callbout need to know about the price elasticity of demand .  Price elasticity of demand measure the sensitivity or responsiveness of the quantity demanded to a change in its price .  If the demand is inelastic, an increase in in price results in increased revenue.  The knowledge of elasticity can help Barry Callebaut in its decision making by reduce the price of cocoa product to attract more consumer to buy the product. From this way, Barry Callebaut will provide more profit for his company. This is because reducing manufacturing costs is more important than increasing the price of chocolate in the market. So, Barry Callebaut can still maintain profitable even cocoa prices increase.

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MUHAMMAD ALIF ASYRAF BIN SULAIMAN (045403) DITR

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MUHAMMAD ALIF ASYRAF BIN SULAIMAN (045403) DITR

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In my opinion,Barry Callbout must sold the cocoa with the low price. It can make more profit to Barry Callbout. It is because the lower the price of a product,the higher the quantity demanded. Barry Callbout must know his product are elastic demand or inelastic demand. By the way the cocoa has many substitues with another product. Thus,he must have knowledge about elastic for his product to help him to keep continue the company.

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Muhammad Soleh Bin Adam Malik (045629) DITR

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Muhammad Soleh Bin Adam Malik (045629) DITR

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In my opinion, Barry Callbout should not  sold the cocoa with higher price because it can affect to his profit. He should have knowledge about price elasticity. This is because the law of demand , the lower the price , the higher the demand . Thus , he must set up the price according to economy today to fight with other company.

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MUHAMMAD ASYRAF BIN HANAFEE (045846)(DITR)

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MUHAMMAD ASYRAF BIN HANAFEE (045846)(DITR)

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In my opinion , Barry Callebaut should reduce their price and have a knowledge about elasticity .Secondly , If the price of cocoa product decrease the quantity demand of product will increase. Barry Callebaut should know what is elastic demand and inelastic demand. Elastic demand is a condition in which a small percentage change in the price of a product will lead to a larger percentage change in the quantity demanded meanwhile inelastic demand is a condition in which in large percentage change in price . Overall , Barry Callebaut should change the price based on current economy .

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NUR FARHANA DEV BINTI MUHAMMAD FIRDAUS DEV (045652)(DITR)

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NUR FARHANA DEV BINTI MUHAMMAD FIRDAUS DEV (045652)(DITR)

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In my opinion , Barry Callebaut must have the economics knowledge of elasticity . He should know the determinants of demand , price elasticity of demand and degree of demand . this is to improve the business that his doing . The profit for the demand of cocoa butter and powder became low and there are overcapacity grinding of cocoa product .

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NUR FILZAH FAKHRIAH BT RAZALI (045115) DIA

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NUR FILZAH FAKHRIAH BT RAZALI (045115) DIA

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In my opinion, Barry Callebaut must have a knowledge of a elasticity. Elasticity can help Barry Callebaut by making desicions. Barry Callebaut should reduce their price of Cocoa product. This situation involves elastic demand which is small percentage change in the price of a product will be lead to a larger percentage change in the quantity of demand. If the price pf Cocoa product descrease, the quantity demand of the product will increase. In this case,  Barry Callebaut absolutely gaining more profits when the demand from consumer is raising. This will help Barry Callebaut to make the best decision to make higher profit for the business than before. In addition, with the of product that he offered may attract consumer interest. For examples, if the product of good have a high consumer taste. so the quantity demand for the product wil increase. Futhermore, Barry Callebaut can advertisement their product, so with this it will help to attract to their product and the demand for the product will increase.

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NUR IDAYU AMIRAH BINTI LANHAWARI (045888) DITR

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NUR IDAYU AMIRAH BINTI LANHAWARI (045888) DITR

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In my opinion, Barry Callbout should not  sold the cocoa with higher price because it can affect to his bussiness. Callebout must increase the demand of cocoa to compare with others company . This is because the law of demand , the lower the price , the higher the demand . Thus , he must set up the price according to economy today .

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Elasticity of demand is the sensitivity of quantity demanded of a commodity in response to the change in factors related to that community. By knowing the elasticity, Barry Callebaut can determine whether to raise or lower the price of the production in his firms. As a manager or a business owner, this is very important to knows the elasticity of the demand for his firm's product to make a detail decision to make sure the firm can gain profit.

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In my opinion Barry Callebaut should have knowledge about price elasticity of demand.The price elasticity of demand, which measures the change in demand as a result of a change in price is very important in a company to make any pricing decision.By calculating price elasticity of demand Barry Callebaut can asses how a change in price will affect the demand for cocoa product.By calculating this,Barry Callebaut can determine either increasing or lowering the price of the product to stabilize his company profit.

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EMELDA BALKIS BINTI MOHD ZIRA (045193) DITR

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EMELDA BALKIS BINTI MOHD ZIRA (045193) DITR

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In my opinion Barry Callebaut should know about elasticity and learn the detail about elasticity.This is because it can help Barry Callebaut to stabilize his business which is his cocoa factory.It also because price elasticity of demand measures the sensitivity or responsiveness of the quantity demanded due to a change in its price.So if Barry Callebaut increase the prices the quantity for demanded will decrease and vice versa

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NUR FARAH ALYA BINTI DAUDA (045941) DITR

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NUR FARAH ALYA BINTI DAUDA (045941) DITR

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In my opinion, Barry Callebut should learn and know about the price elasticity of demand because it is relate to his case. This is very important in every business, this cocoa factory need to know about this. Price elasticity of demand measures the sensitivity or responsiveness of the quality demanded due to a change in its price. If the demand is inelastic, an increase in in price results in increased revenue. A decrease in price will lead to an increase in total revenue of Barry Callebut. For an example, if Barry Callebut increase it prices, customers have fewer subtitutes and profit will increase.

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Name : Muhd Uthmanul Irfan Bin Ab Malek (045010) DITR

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Name : Muhd Uthmanul Irfan Bin Ab Malek (045010) DITR

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In my opinion, there was a reduction in profit because an increasing price of raw material lead to an increase in the price of cocoa. Consumer tend to find other alternative by finding substitute product.Goods with substitute have an elastic demand . That means an increase in the price of Barry's cocoa lead to an increase demand of substitute product.When there was a reduction in demand, a surplus occur. Barry need to decrease the price of cocoa to increase the demand of cocoa and gain profit.

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MUHAMMAD DANIAL AIMAN BIN MOHD AMIR (045493) DITR

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MUHAMMAD DANIAL AIMAN BIN MOHD AMIR (045493) DITR

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in my opinion , the net profit for the year decrease because it was the effect by the price elasticity and existance of subtitude goods . if Barry Callebaut wanted to increase the company profit , he have to decrease the price of the product and minimize the cost of production . by acknowledge the effect of price elasticity , the company might face loss of profit and bankrupt

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Nurul Hidayah binti Husain (045023) DITR

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Nurul Hidayah binti Husain (045023) DITR

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In my opinion, in this case Barry Callebaut needs to limit the production of cocoa to maintain the sales and to avoid the company from get any loss.This is because of the elactic demand which it a small percentage change in the price of a product will lead to a larger percentage change in the quantity of demand.If Barry want to get the higher sales, Barry need to minimum the cost of production and the quantity of demand will increases.

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Siti Nur Aisyah binti Alazi (045184) DITR

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Siti Nur Aisyah binti Alazi (045184) DITR

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In my opinion, the demand for Barry Callebout's  cocoa decreased as he sold at the higher prices and it may lead to less the profit. Barry should lower the price in order to increase the quantity demanded . By knowing the knowledge of elasticity, it can helps Barry Callebout to gain a profit margin in his business.

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Based on the Law Of Demand states that the higher the price of goods, the lower is the demand. In my opinion, Barry Callebout have to reduce cost of production in cocoa and also he should lower the price of cocoa as cocoa is a subtitute goods which is an increase in the price of one product will increase the quantity demanded for another product, vice versa. Consumers will always choose the lower good, so they will choose the another lower price which will decrease the demand of Barry's cocoa. An also Bally have to know about response of cross elasticity to help him in making a decision.

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Nur Atina binti Abdurrahim (044884) DITR

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Nur Atina binti Abdurrahim (044884) DITR

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According to the price elasticity of demand, Barry Callebout should lower the price of cocoa as cocoa is a normal good which means it has elastic demand. By lowering the price of their cocoa, the demand will increase. They should also consider the income of their target customer and lower their price to attract more customers.

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Nur Nazirah binti Abdul Wahab (045340) DITR

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Nur Nazirah binti Abdul Wahab (045340) DITR

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In my opinion, Barry Callebout need to know the price elasticity of the goods in his business . His business is elastic demand market which a small percentage change in the price of the product will lead to a larger percentage change in the quantity demanded.  It happens because of the higher of prices will lead the demand for the cocoa product is low. If this situation still continues, the total revenue of Barry Callebout will be decreased and he will face big losses.

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Wan Nur Ain Aryne binti Wan Muhamad Nazri (044883) DITR

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Wan Nur Ain Aryne binti Wan Muhamad Nazri (044883) DITR

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In my opinion, the company, Barry Callebout must cut the production of the cocoa to maintain the sales growth. In order to get the sales, they need to cut the cost of production such as closing the factory as the number of demand are decreasing.  This lead to the elastic of demand when the price give a big effect on the quantity consumer want to buy the cocoa. So, in order to prevent from surplus occured in the industry, Barry should reduce the price of the product and limit the cocoa supplied.

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In my opinion, Barry Callebout must have an enough knowledge about the price elasticity of demand. From the situation, Barry Callebout profit was decrease after he increase his cocoa product price. It's because the price elasticity of demand is elastic. It's mean this product has a high subtitude, the product when they have high subtitude it's will give negetive effect on total revenue when the price was increase. For example, when the cocoa product price increase by 10%, the demand of cocoa will decrease by 20%. So, if Barry Callebout want to increase his profit, he must lower the price of cocoa to the optimum price for his customer.

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Mohamed Firdaus Bin Mohamad Karim (045086) DITR

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Mohamed Firdaus Bin Mohamad Karim (045086) DITR

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From my standpoint, i believe that every producers or business man needs to have the knowledge of elasticity to start a business. In this case, Barry Callebaut had faced problems like net profit dropped more than expected in The Swiss-based company -world's biggest industrial chocolate maker. Additionally, the company has thus reduced its sales growth target in an effort to maintain profit margins. By knowing the price elasticity of demand, Barry Callebaut can decide on a optimum price level of their commodity to accomplish the goals of their revenue. Moreover, If the company knows that the production for its company is low, they should lower the price of their products so that the demand of the products will increase. This action is better because they will gain profits more than loss . Lowering the price of the product might be affecting their profit, but this action will make the demand goes up and the consumers will buy and use it consistently because the price is a bit cheaper than before.

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NUR AMALINA NAJIHAH BT ADNAN (045899) DII

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NUR AMALINA NAJIHAH BT ADNAN (045899) DII

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In my opinion, Barry Callebaut need to know about the price elasticity of demand. Elasticity is important in business, so he can make the right decision. Elastic demand means that demand for a product is sensitive to price changes. For example, if the selling price of a product is increase, there will be fewer units sold. If the selling price of a product decreases, there will be an increase in the number of units sold. Barry should decrease the price of the cocoa so the quantity demand will increase.

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In my opinion, Barry Callebaut should be more acquainted with the elasticity as it is very important in improving the business. There are many reason why his full year net profit was drop. Firstly cocoa is elasticity demand while it is small percentage change in price of a product will lead to a larger percentage change in the quantity demanded. So he has to reduce the price of cocoa beans because the increase in prices will only reduce the demand. Next, Barry Callebaut can make an advertisement about their company because by doing an advertisement, people will get to know about their company.

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NUR ANA QISTINA BINTI ROSHISHAM (045943) DITR

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NUR ANA QISTINA BINTI ROSHISHAM (045943) DITR

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As we know, elasticity is a very important thing in business. In my opinion, Barry Callebaut can reduce the cost of the production, because the price of the goods depends on the cost of production. Law of demand has stated that, the higher the price of a product, the lower the quantity demanded of that product and the lower the price pf a product, the higher the quantity demanded, ceteris peribus. Also, Barrey Callebaut can improve their services policies because some customer prefer to paid the goods using credit cash instead of cash and this will increase the sales.

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NURUL HIDAYAH BINTI ABDUL HAMID (045898)(DITR)
In my opinion , the profit of Barry Callebaut for cocoa butter and powder drop because of the overcapacity of grinding and also the demand for cocoa powder is low

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In my opinion, Barry should know the meaning of demand since the demand will make the elasticity of his business improve. So what should Barry do is make sure the quantity of produt is equal to the demand. What can Barry do to determinants the demand. First, he has to consider with the consumers income. The more consumers income increase, the more demand will increase since they did not have any financial problem and they can afford to buy it. Next, Barry should change the consumers expectation about the cocoa price. Maybe theres a lot of overcapacity of cocoa is because of price. The way to change the expectations is provide a quality cocoa with a valid price so then they will not judge the price that we set. Moreover, Barry should consider the price of related goods such as vanilla. If the price of vanilla increase so then the consumers will more attracted to buy cocoa between the vanilla. And its will increase the demand of cocoa. Furthermore, the population of buyer also should be considered. The composition of the populationwill all affect the demand. In example, the more populations of kids would increase the demand since the kids love the chocolate. In conclusion, the quantity of demand is very important to reduce the loss and overcapacity of product. Barry should make sure the quantity of demand and quantity of supply are equal because if the quantity of demand is larger than the quantity of supply, that’s mean the business is elastic and good.

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Based on the situation that Barry Callebaut face is where his full- year nett profit was drop.There are many reason ,why this happen.Firstly because cocoa is a elastic demand .Basicly,elastic demand is a small percentage change in price of a product will lead to a larger percentage change in the quantity demanded. This problem can settle if Barry Callebaut lower the price of his product as the law demand said the lower the price of a product ,the higher the quantity product.Elastic demand also state that an increase in price will lead to a decrease in total revenues.But as clear stated ,that on market environment characterized,cocoa ratio also grinding in overcapacity and low demand,it also falling demand  of cocoa in Asia.We can look ,another big company also face the same thing.This is happen maybe because of cocoa is not needs good which people can continue their life if they did not buy it.Cocoa also is high good where not all people afford to buy it and only consume that's really like cocoa will buy it.Action that can be taken is by reduce the cost production.Barry Callebout must alert and make sure surplus will not happen.Surplus will happen when quantity supply are more than quantity demanded.Because of cocoa is a subtitute goods,Barry Callebaut can promote his product at advertisement or promote at television to attract customer buy.There are lots of company that produce chocolate too,Barry Callebaut can use own creavity to make sure all the customer  not switching to another company by produce more variety of chocolate with  different flavour such as chocolate mixed fruit,chocolate with hazelnut and many more.With this brilliant idea,Barry Callebaut can get profit and the problems settle.;)

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MUHAMMAD FARIS IQBAL BIN EMBONG (045924) DIM

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MUHAMMAD FARIS IQBAL BIN EMBONG (045924) DIM

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In my opinion, Barry Callebaut must follow the concept of elasticity. Using this concept , Barry Callebaut can do the adjustment to their product price. If the price is too high, the customer will not be able to buy the goods. This led to the company's profits will decline. Elasticity concept can show the most suitable price for your product based on the demand for that product. Barry Callebaut also can do somethings to raise his profit, for example he has to reduce his production cost based on the inelastic demand.

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SITI SYAZANA BINTI SAHRANI (045950) DITR

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SITI SYAZANA BINTI SAHRANI (045950) DITR

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In my opinion, in this situation the knowledge of elasticity can help Barry Callebaut to make decision like reduce the price of cocoa product. If the price of cocoa product decrease the quantity demand of product will increase because the consumer will prefer to buy more cocoa product when these cheaper. More over Barry Callebaut should know how to get spot in the market, such as, make some promotion to their customer to attract their attention especially when their customer income. Barry Callebaut also can fix the packaging and increase advertising on any media by using low cost.

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In my opinion,Barry Callebaut need to know the concept of the elasticity very wisely especially in determinants of price elasticity of demand. He must know the substitute of the product and the demand elastic in the existence of substitutes to attracting the consumer. He also have to use joint supply concept because it can help Barry Callebaut increase in the supply of a good brings to an increase in the supply of other related goods. In order to recover his business,he must use the very good technology in producing goods because with the better technology he may issue goods with lots and high quality without having to worry about wages to employees.

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NURSHAHIDAH BT MD HISHAMUDIN(044964) DII

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NURSHAHIDAH BT MD HISHAMUDIN(044964) DII

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in my opinion, Barry Callebaut need to see all around for he know how he can manages his business. if there are many rival that produce from cocoa in the area, then demand is elastic. Barry Callebaut must reduce the price, in order to attract more customers to buy his product, thus increasing his total revenue. if the only Barry that produce cocoa product in his area, demand is inelastic. if Barry increase his price for his product, customer have fewer substitutes, so his total revenue will increase.

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In my opinion, Barry Callebaut need to review his previous performance with his current performance by doing comparison. By that, he know what the result or what he should do for his business. From elasticity, he can upgrade the new fresh idea. Such as, he can mark down the price and double the quantity of chocolate. The lower the price, the more the customer he will get. Furthermore, he also can make a various types of chocolate but at the same time using his own brand. The determinants of price elasticity demande is conclude to the complementary goods, existence of substitutes and else. By this step, he will get more profit by a new

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SITI SABRINA BINTI MOHD SABRI (045240) -DIA

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SITI SABRINA BINTI MOHD SABRI (045240) -DIA

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In my opinion, after Barry Callebaut has reported a drop in its full year net profit, he need to measure the responsiveness of the quantity demand by change in its price whereby he need to decreasing the price because companies in the crisis suffered severe losses where spending exceeded demand  may be because there are a lot of substitutes goods in the market. Good with high substitutes have elastic demand because consumers are very responsive to changes in the price of the products. Elastic demand is a condition in which a small percentage change in the price of a product will lead to a larger percentage change in the quantity demanded. Secondly, Barry should also reduce the cost of production of raw materials to find a supplier that offers competitive prices and reduce the variable input like labor using many other facilities such as using modern technology methods. The number of outputs produced in a given period of time is lower when old methods of production are used and it tends to be inelastic. Lastly, he can also use methods of advertising through mass media or print media such as Facebook, Instagram, LinkedIn, newspapers, magazines and as to increase revenue for the company and the best thing he can do to get more revenues and to reduce the expense is deliver the goods to big stores like being wholesalers.

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In my opinion, Barry Callebaut should decrease the price of the cocoa products to increase the demand of the cocoa products, as stated in the law of demand. With that, he would be able to avoid his loss that he’s been facing for quite some time. With the knowledge of elasticity, Barry would be able to make his decisions wisely based on the determinants of price elasticity of supply such as time dimensions and nature of the market.

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NUR SHAMIHAH BINTI MOHD NASIR (045969) DIM

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NUR SHAMIHAH BINTI MOHD NASIR (045969) DIM

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In my opinion, the knowledge of elasticity can help Barry Callebaut in its decision making. Price elasticity of demand measures the sensitivity or responsiveness of the quantity demanded due to change in its price. Elasticity will help Barry Callebaut to know about how increase in price will effect the demand for a cocoa product. This will help him to decide which price would be most profitable for his business and not decrease the revenue because the total revenue will decrease if the price increase. The cocoa product is an elastic demand that states in the degree of price elasticity of demand.

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My opinion is Berry Callebaut should make a research on what method he should use to manage his company.From economic 's knowledge,there are three types of elasticity which is price elasticity,income elasticity and cross elasticity that can be use to make decision to help Callebaut company become more advance. From other perspective, it is the most suitable method to cross elasticity that be use to measure the responsiveness to a change in the price of a related product. Berry Callebaut should reduce the price it will lead to a increase in total revenue,since quantity demanded is sensitive to price changes.

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NADIA SYAHIRA BINTI SAFIEEI (045700) DIA

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NADIA SYAHIRA BINTI SAFIEEI (045700) DIA

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First of all, if you want to help Barry Callebaut solve this problem is to provide a clearer and more detailed disclosure of the definition of elasticity. Definition of elasticity is measure of the responsiveness of demand and supply of a good or service to an increase or decrease in its price. In my opinion, Elastic demand is condition in which a small percentage change in the price of a product will lead to a larger percentage change in quantity demanded while inelastic demand is a condition in which a large percentage change in the price will only affect the quantity demanded by a small percentage. For example, if Barry Callebaut when the price of chocolate is decreases by 5%, the quantity demanded for the chocolate will increases 10% and this will increase the company's profit. To prevent Barry Callebaut from losing the company, Barry Callebaut should reduce the purchase of cocoa beans and buy cheap substitutes that could reduce production costs for storage.

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Nur Syazlina Binti Md Shubri (045865) DII

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Nur Syazlina Binti Md Shubri (045865) DII

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In my opinion, Barry Callebaut is facing an increase in price that lead to a decrease in total revenue. Barry Callebaut is an elastic of demand which is a small percentage change in the price of the product will lead to a larger percentage change in the quantity demanded. To overcome the problem, Barry Callebaut can try the promotion strategy which gaining the other chocolate company to choose Barry Callebaut. Barry Callebaut is a substitutes goods which measures the sensitivity of the quantity demanded for cocoa due to a change in the price of related product. Barry Callebaut can sell the cocoa in much quality prices. It can gain more profit and it also can help Barry Callebaut to operates as usual with no doubt.

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Mohamad Afiq Haikal Bin Mohd Zailany (045822) (Diploma In Insurance)

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Mohamad Afiq Haikal Bin Mohd Zailany (045822) (Diploma In Insurance)

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In my opinion, Barry Callebaut need to know what the meaning of the demand. It is because to help him to solve and give some knowledge about demand and determinant of demand.  Howover, he have facing problem when price of product his was increase and it business will decrease. So, how to making his business to be getting best result? Barry Callebaut must turn determine the quantity that will be purchased by the consumer's. Price of elasticity demand. Elastic demand is a condition in which a small percentage change in the price of a product will lead to a larger percentage change in the quantity demande. Such as, Barry need to change and doing good technology for upgrade to be larger percentage change in the quantity demanded. Furthermore, he must do advertisement to help promote his product and people can know what's company sell this cocoa. Therefore, sales of his product will increase  and percentage his business change int he quantity demanded. Besides that,barry can promote his product when festival day is coming. For example, Halloween at europe and when children start to holiday. Next, barry's product need to upgrade to be easy but optimum effect. Such as, cocoa need to sales with delivery and 24 hours work. So,  it  facilitate affairs to customer when want to baking on to tonight. As, coclusion, Barry"s need to know hat is costomer want because customer always true and make barry's product to be increase on his sales.

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ALICIA BT LIM EU-MING KELVIN (045645) DIM 

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ALICIA BT LIM EU-MING KELVIN (045645) DIM 

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In my opinion, Barry Callebaut must know the meaning of law of demand. It says, the higher the price the lower quantity demanded. As we know, the definition of demand itself says demand is defined as the ability and willingness to buy specific quantity of goods in a given period of time at a particular price, Ceteris Paribus. Demand of the chocolate decrease because the seller couldn’t fixed the price for the products, which are elastic for demand, whereas a decrease will lead losting profit. Try come out with new idea, try to organize a new working and marketing plan to make sure the flow of the business running smoothly. From that, we can increase the demand and make a better production.

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In my opinion the knowledge of elasticity can help Barry callebaut in its decision making because they can determine their price of a product based on it. Elastic demand is condition in which a small percentage change in the price of a product will lead to a larger percentage change in quantity demanded while inelastic demand is a condition in which a large percentage change in the price will only affect the quantity demanded by a small percentage.The product of chocolate that sell from Barry callebaut is elastic because chocolate is high substitutes so, if the company rising the price of chocolate, the customers will find another substitutes.Therefore to increase the profit Barry callebaut, they need to sell the chocolate in the lower price cheaper than another company to attract customers to buy from them. For example, when the price of chocolate is decreases by 5%, the quantity demanded for the chocolate will increases 10% and this will inc

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In my opinion, the knowledge of elasticity can help Barry Callebaut in its decision making. Price elasticity of demand is a measure of change in quantity demanded of a commodity relative to a change in its price. If the demand is inelastic, an increase in price results in increased revenue. If the price rise results in decreased revenue, the demand is elastic.  The law of demand states that the lower the price of product, the higher the quantity demand, ceteris paribus. From the Barry's situation he had to reduce the price of cocoa product so that the quantity demand of the cocoa product will increase. The cocoa product is an elastic demand that states in the degree of price elasticity of demand.

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MUHAMMAD RIDHUAN BIN RUSDI  (045061) DIPLOMA IN ACCOUNTING

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MUHAMMAD RIDHUAN BIN RUSDI  (045061) DIPLOMA IN ACCOUNTING

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In my opinion Barry Cellebaut has to decrease their price of the cocoa in order to increase the demand. This is because Barry Cellebaut has to follow the law of demand. This is because it is law of demand, the lower the price, the higher the demand for the goods. So Barry Cellebaut has the think to decrease their price in order to increase the demand. For example, Barry Cellebaut can use a better technology to save energy and to save workers in order to decrease the cocoa price. As a conclusion by using this technological tools in their factory Barry Cellebaut can decrease their cocoa price. Next, Barry Cellebaut can make an advertisement about their company because by doing an advertisement, people will get to know about their company. For example, Barry Cellebaut can put their advertisement on media such as television so that who watch the television will know about their company. As a conclusion, by doing an advertisement for their company, it will increase their profit and demand because people will get to know about their company. Furthermore, Barry Cellebaut can think to start a mass production in a country that have a higher population such as America. This is because higher population will increase their demand also because a lot of people will demand for their cocoa. For example Barry Cellebout can start to think to invest in American chocolate factory so that they can produce a lot of cocoa for chocolate factory.

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MUHAMMAD BAZLI BIN DOLBAHRIN (O45379) DIPLOMA IN INSURANCE

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MUHAMMAD BAZLI BIN DOLBAHRIN (O45379) DIPLOMA IN INSURANCE

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In my opinion, the information on price elasticity of demand will be useful for the seller to adjust their selling price since it will affect the total revenue. We  learned that a  small percentage of change in the price of a good will lead to larger percentage of change in quantity demanded is the definition of elastic demand. His company’s profit drop all the way down.

In this case, he should use the Normative Analysis that deal with the question of “what ought to be”. With this kind of analysis, he would know what the economy should be used to achieve the economic goals. Futhermore, he should know the basic economic problem on for whom to produce. He must acknowledge, when he increase the price the higher incomes might not buy their products and the lower incomes will think twice to buy the products due to other best quality products that they can buy.

Law of demand states that the higher the price of a good, the lower is the quantity demanded for that good and the lower the price, the higher is the quantity demanded, ceteris paribus. Barry Callebaut should be taught about the determinants of demand. Before he produce the products, he should study  the customers’s income(income level), population or number of buyers, do advertisement on his products, price of realated goods and  level of taxation in the area he sale his products.Therefore, I would say that this is an elastic demand.

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In my opinion, the knowledge of elasticity can help Barry Callebaut in its decision making. Price elasticity of demand is a measure of change in quantity demanded of a commodity relative to a change in its price. If the demand is inelastic, an increase in price results in increased revenue. If the price rise results in decreased revenue, the demand is elastic.  The law of demand states that the lower the price of product, the higher the quantity demand, ceteris paribus. From the Barry's situation he had to reduce the price of cocoa product so that the quantity demand of the cocoa product will increase. The cocoa product is an elastic demand that states in the degree of price elasticity of demand. The most important thing is Barry Callebaut should do some promotions to their customer to gain their attention especially when consumer income increase, where consumers demands for more goods and better services.  He should lower the price of the coco too because by decreasing the price of the product can lead to the increase of the quantity of demand which can increase the revenue of his company. Besides, he also must set the price of the cocoa  according to the cost of producting them.

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INSURANS)
In my opinion, Barry Callebaut should know the determinant of demand, determinant of price elasticity of demand and degree of price elasticity of demand. For example, they should know what is elastic demand and elastic demand. Elastic demand is a condition in which a small percentage change in the price of a product will lead to a larger percentage change in the quantity demanded meanwhile inelastic demand is a condition in which a large percentage change in the price will only affect the quantity demanded by a small percentage.  By known all those thing Barry Callebaut can increase their profit and reduce their loss. They know that the competitors also keep increase like springing up like mushrooms after rain and that can affect the total of their profit. So, they should lower the price to increase their profit. The lower the price, the higher the demand. Even though this method cannot keep the average of their previous profit but this better than loss. Besides, they should do some research about substitute’s goods that keep increasing nowadays. The most important thing is Barry Callebaut should do some promotions to their customer to gain their attention especially when consumer income increase, where consumers demands for more goods and better services. Furthermore, they also need the knowledge of income elasticity demands that allow managers to forecast future demand and prepare supply to meet demand. For example, if one of the country is expected to be in a state of recession, they should decrease the cocoa production to reduce the loss as one step of precautions. Besides that, Barry also supposed to find the cheapest method and the alternatives techniques of production so they can reduce the expenses but gain a profit at the same time. Nevertheless, it will help Barry Callebaut to keep continue their company operations and cover their loss. 

 INSURANS)
In my opinion, Barry Callebaut should know the determinant of demand, determinant of price elasticity of demand and degree of price elasticity of demand. For example, they should know what is elastic demand and elastic demand. Elastic demand is a condition in which a small percentage change in the price of a product will lead to a larger percentage change in the quantity demanded meanwhile inelastic demand is a condition in which a large percentage change in the price will only affect the quantity demanded by a small percentage.  By known all those thing Barry Callebaut can increase their profit and reduce their loss. They know that the competitors also keep increase like springing up like mushrooms after rain and that can affect the total of their profit. So, they should lower the price to increase their profit. The lower the price, the higher the demand. Even though this method cannot keep the average of their previous profit but this better than loss. Besides, they should do some research about substitute’s goods that keep increasing nowadays. The most important thing is Barry Callebaut should do some promotions to their customer to gain their attention especially when consumer income increase, where consumers demands for more goods and better services. Furthermore, they also need the knowledge of income elasticity demands that allow managers to forecast future demand and prepare supply to meet demand. For example, if one of the country is expected to be in a state of recession, they should decrease the cocoa production to reduce the loss as one step of precautions. Besides that, Barry also supposed to find the cheapest method and the alternatives techniques of production so they can reduce the expenses but gain a profit at the same time. Nevertheless, it will help Barry Callebaut to keep continue their company operations and cover their loss. 

NUR NAZIERA BINTI AZAKIR HUSEIN(ditr)(
NUR NAZIERA BINTI AZAKIR HUSEIN(ditr)(
MUHAMMAD BAZLI BIN DOLBAHRIN (

MUHAMMAD BAZLI BIN DOLBAHRIN (
 
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CHE WAN NUR SHAFIQAH BINTI CHE WAN ZAHARI (045756) DIM
CHE WAN NUR SHAFIQAH BINTI CHE WAN ZAHARI (045756) DIM
In my opinion , price elasticity of demand measures the sensitivity or responsiveness of the quantity demand due to a change in its price . The degree of price elasticity of demand is elastic demand . Elastic demand is a condition in which a small percentage change in the price of a product will lead to a larger percentage change in the quantity demand . Also , an increase in price will lead to a decrease in total revenue , whereas a decrease in price will lead to an increase in total revenue since quantity demanded is sensitive to price changes . So In the case , Barry Callebout need to know about the law of demand and degree of price elasticity of demand . The law of demand states the higher the price of good , the lower the quantity demand for that good , and vice versa , other things being equal . Lastly , Barry Callebout need to know that cocoa is can be substitutes with other . So it is elastic demand . 


MUHAMMAD FAHMY BIN MOHD YUSOFF (045698) DIPLOMA IN INSURANCE (DII2)
MUHAMMAD FAHMY BIN MOHD YUSOFF (045698) DIPLOMA IN INSURANCE (DII2)
Let me explain little bit about demand. Demand in economic language as known the willingness and ability of a person to get something based on quantity or service 
NURAFIQAH BINTI MAHMUDIN (045744) DIP IN INSURANCE 2
NURAFIQAH BINTI MAHMUDIN (045744) DIP IN INSURANCE 2
Let us define elasticity before getting further with my opinion. Elasticity is a measure of responsiveness of quantity demanded or quantity supplied due to an increase or decrease in its price. In this case, to gain more profitable in Barry Callebaut Company, the company itself needs to be more sensitive towards the consumer's reaction on a price change. If we still remember, the law of demand states that the higher the price of a product, the lower the quantity demanded and the lower the price of a product, the higher the quantity demanded, ceteris paribus. So from my perspective, the knowledge of elasticity can help Barry Callebaut a lot in making a good decision by reducing the price of their chocolate and cocoa product. If they reducing their price, they will absolutely gaining more profits when the demand from consumer is raising. We call it elastic demand based on the degree of price elasticity of demand; elastic demand is a condition in which a small percentage change in the price of a product will lead to a larger percentage change in the quantity demanded. As an example, the price decrease by 2%, the quantity demanded will rise by 5%. Profitable, isn't? Furthermore, Barry Callebaut chocolate is a subtitute good, so if others cocoa product increasing their price, then Barry Callebaut are absolutely in consumer's top list. By making the price cheaper than other cocoa product out there, they will definitely gains more and more profit, unexpectedly.
MUHAMMAD SYUKRI BIN ISMAIL (045967) DIA
MUHAMMAD SYUKRI BIN ISMAIL (045967) DIA
Based on the statement that I have read about,in my opinion,Barry Callebaut have to study well about Price Elasticity of Demand to achive best performance of his company.I think this situation is about elastic demand.Elastic demand states that an increase in price will lead to a decrease in total revenue,whereas a decrease in price will lead to an increase in total revenue.As example,his company still remain the current price (the price of his cocoa still high).With doing so,his revenue still decrease as the law of demand states that the higher the price of a product,the lower the quantity demanded of that product and vice versa.Besides,cocoa is a substitute goods that can replace with vanilla.A change in the price of a substitute  product affects the demand for the product in the same direction in which the price changes.When the price of cocoa increase,for examples,the quantity demanded for cocoa will fall (as per the law of demand) and people will look for an alternative.Thus,the demand for vanilla will increase.Therefore,on shut down its cocoa factory in Bangpakong,Thailand shows that there is a suplus in the market due to the high prices of the cocoa.I think this problem can be solved if Barry Callebaut decrease the price of cocoa,as the demand for cocoa will increase and the total revenue also will increase.With doing so,Barry Callebaut can maintain his company's profit margins.
NUR HAKIMAH AMMARAH BINTI MAT JAIH (045547) DIM
NUR HAKIMAH AMMARAH BINTI MAT JAIH (045547) DIM
In my opinion, if Berry Callebaut want to prevent his business from having losses,he must have the knowledge and study about the law of demand.The law of demand state that the higher the price of a product,the lower the quantity demanded of the product and the lower the price,the higher the quantity demanded, ceteris paribus.If Berry Callebout want to gain profit,the elesticity of the business must be elastic.Elastic demand is a condition in which a small percentage change in the price of a product will lead to a larger percentage change in the quantity demanded. So, Berry must decrease the price of his cocoa product in order to increase the quantity demanded and gain the profit for his business.
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
In my opinion, Barry Callebaut has to get the knowledge about elasticity of demand which is 
MUHAMMAD AIMAN BIN AZIZOL RAHMAN (046089) DIA
MUHAMMAD AIMAN BIN AZIZOL RAHMAN (046089) DIA 
In my opinion, Barry Callebaut should know about the price elasticity of demand to help him in its decision making. He should lower the price of the cocoa. Because by decreasing the price of the product can lead to the increase of the quantity of demand which can increase the revenue of his company. Besides, he also must set the price of the cocoa  according to the cost of producting them. Since the cocoa is also the substitute goods Barry Callebaut should not increase the price because due to the high price of the cocoa will decrease it demands. So, people will find another substitute goods(Vanilla and Mint) that will satisfy them. With the knowledge of price elasticity, Barry Callebaut can identify the amount of the price that he should decrease to raise its sales growth target. The conclusion is Barry Callebaut should pay attention to their price of the cocoa to raise their company’s profit margin.
NUR SYAFIR
NUR SYAFIR
NUR SYAFIRA BINTI MOHAMMAD REDUAN
NUR SYAFIRA BINTI MOHAMMAD REDUAN
NUR SYAFIRA BINTI MOHAMMAD REDUAN
NUR SYAFIRA BINTI MOHAMMAD REDUAN 
NUR SYAFIRA BINTI MOHAMMAD REDUAN (
NUR SYAFIRA BINTI MOHAMMAD REDUAN (
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353)
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353)
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353)
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) 
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
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NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
In my opinion
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
In my opinion, 
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
In my opinion, b
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
In my opinion, Barry C
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
In my opinion, Barry Call
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
In my opinion, Barry Calleb
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
In my opinion, Barry Callebaut 
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
In my opinion, Barry Callebaut has to know 
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
In my opinion, Barry Callebaut has to know the concept 
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
In my opinion, Barry Callebaut has to know the concept pf 
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
In my opinion, Barry Callebaut has to know the concept pf law p
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
In my opinion, Barry Callebaut has to know the concept pf law 
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
In my opinion, Barry Callebaut has to know the concept of law 
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
In my opinion, Barry Callebaut has to know the concept  law 
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
In my opinion, Barry Callebaut has to know the concept law 
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
In my opinion, Barry Callebaut has to know the concept law of demand
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
In my opinion, Barry Callebaut has to know the concept law of demand.
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
In my opinion, Barry Callebaut has to know the concept law of demand. 
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
In my opinion, Barry Callebaut has to know the concept law of demand. W
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
In my opinion, Barry Callebaut has to know the concept law of demand. Which is
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
In my opinion, Barry Callebaut has to know the concept law of demand. Which is states 
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
In my opinion, Barry Callebaut has to know the concept law of demand. Which is states that the
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
In my opinion, Barry Callebaut has to know the concept law of demand. Which is states that the higher 
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
In my opinion, Barry Callebaut has to know the concept law of demand. Which is states that the higher the price 
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
In my opinion, Barry Callebaut has to know the concept law of demand. Which is states that the higher the price o
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
In my opinion, Barry Callebaut has to know the concept law of demand. Which is states that the higher the price of
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
In my opinion, Barry Callebaut has to know the concept law of demand. Which is states that the higher the price of 
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
In my opinion, Barry Callebaut has to know the concept law of demand. Which is states that the higher the price of a product 
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
In my opinion, Barry Callebaut has to know the concept law of demand. Which is states that the higher the price of a product, 
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
In my opinion, Barry Callebaut has to know the concept law of demand. Which is states that the higher the price of a product, the lower 
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
In my opinion, Barry Callebaut has to know the concept law of demand. Which is states that the higher the price of a product, the lower is the quantity 
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
In my opinion, Barry Callebaut has to know the concept law of demand. Which is states that the higher the price of a product, the lower is the quantity dem
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
In my opinion, Barry Callebaut has to know the concept law of demand. Which is states that the higher the price of a product, the lower is the quantity dema
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
In my opinion, Barry Callebaut has to know the concept law of demand. Which is states that the higher the price of a product, the lower is the quantity demanded
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
In my opinion, Barry Callebaut has to know the concept law of demand. Which is states that the higher the price of a product, the lower is the quantity demanded for that
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
In my opinion, Barry Callebaut has to know the concept law of demand. Which is states that the higher the price of a product, the lower is the quantity demanded for that product 
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
In my opinion, Barry Callebaut has to know the concept law of demand. Which is states that the higher the price of a product, the lower is the quantity demanded for that product and
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
In my opinion, Barry Callebaut has to know the concept law of demand. Which is states that the higher the price of a product, the lower is the quantity demanded for that product and vice
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
In my opinion, Barry Callebaut has to know the concept law of demand. Which is states that the higher the price of a product, the lower is the quantity demanded for that product and vice 
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
In my opinion, Barry Callebaut has to know the concept law of demand. Which is states that the higher the price of a product, the lower is the quantity demanded for that product and vice versa
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
In my opinion, Barry Callebaut has to know the concept law of demand. Which is states that the higher the price of a product, the lower is the quantity demanded for that product and vice versa, cet
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
In my opinion, Barry Callebaut has to know the concept law of demand. Which is states that the higher the price of a product, the lower is the quantity demanded for that product and vice versa, ceteris paribs
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
In my opinion, Barry Callebaut has to know the concept law of demand. Which is states that the higher the price of a product, the lower is the quantity demanded for that product and vice versa, ceteris paribus
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
In my opinion, Barry Callebaut has to know the concept law of demand. Which is states that the higher the price of a product, the lower is the quantity demanded for that product and vice versa, ceteris paribus.
MUHAMMAD ADIB BIN MUHD YATIM (045992)(DII)
MUHAMMAD ADIB BIN MUHD YATIM (045992)(DII)
        Based on the case above,we have knew that the cocoa company founded by Barry Callebaut had faced a loss in his  cocoa bussiness. It happened because of the falling demand of cocoa.This show us a problem about elastic demand situation.
Besides,elastic also divided into three types that is elastic demand,inelastic demand and unitary elastic demand.Next,Barry Callebaut might also lack of knowledge about bussiness management and degree of price elasticity of demand.Therefore,Barry Callebaut should learn about benefit or effect about elastic demand and how to sell cocoa wisely and reasonable price.So the people 
will interested to buy his cocoa product.Futhermore,Barry Callebaut should know that cocoa is subsitute goods,so he should create his product look more interesting and can attract many consumers to buy his product.Finally,he should reduce the price so it can rise  his income.


 
  
SITI NOOR HIDAYAH BINTI SALLEHUDDIN (045190) DIM
SITI NOOR HIDAYAH BINTI SALLEHUDDIN (045190) DIM
Based on the article, we have know that Barry Callebaut had face losses because of the overcapacity and the falling demand of cocoa in Asia. This problems actually can be avoided if Barry Callebaut uses the elasticity of demand as their reference. As we know, price elasticity of demand measures the sensitivity or responsiveness of the quantity demand due to the change in its price. So, this things can help Barry Callebaut to keep tracking his profit or loss in his business and make sure that the quantity of demand supply keep stable and avoid him to face losses.


MUHAMMAD FAIDHI BIN MOHD SHARIF (045980)- DIA2
MUHAMMAD FAIDHI BIN MOHD SHARIF (045980)- DIA2
       In my opinion  based on that article is , Barry Callebaut should learn more about the effect of Price Elasticity of Demand and also factor that will increase or decrease the demand  . Actually , it related to other factors such as Tax or Subsidy that imposed by goverment , the price of the product , the taste of consumer and others .
       But in my opinion , this problem actually show us the elastic demand situations . The elastic demand can be happen if Barry Callebaut still stick with the current price (the price of cocoa is still high)  . So his company revenue will still decrease because of the law of demand said that if the price of the product is increase , the demand of the product will decrease . In addition , cocoa is substitue goods (consumer will prefer the vanilla or strawberry flavour due the price of coca) and factory closures in Thailand show that there is a surplus in the market due to the high prices of the cocoa and its also show us the demand of this product is badly decrease  . Actually this problem can be solved if , Barry Callebaut decrease the price of cocoa , so the demand for cocoa will increase and the revenue will also increase due the relation between quantity demand and revenue is positive .



NURUL IYLIA BT MOHAMAD AZIZI ( 044989 ) DII2
NURUL IYLIA BT MOHAMAD AZIZI ( 044989 ) DII2
In my opinion, the company should set the price and types of their goods according to the factors that we have learnt in the topic of elasticity of demand. As we know, demand elasticity is the change in quantity demanded per change in a demand determinant. Although there are several demand determinants, such as consumer preferences, the main determinant with which demand elasticity is measured is the change in price. Businesses are particularly interested in price elasticity, since it measures by how much total revenue changes with the price. So, for Barry Callebaut ,  they should determine the price elasticity of demand first.( that is chocolate), then they can set up whether to decrease or increase the price of chocolates according to the cost of producing them. In other words,all of these ways are depends on the types of elasticity of demand and supply. In this case, this company’s good (chocolates) is one of the substitutes goods. So the demand is elastic. in conclusion, the company should not keep increasing their prices because it might causes the decreases of their company’s revenues.

MUHAMMAD ZAYANI BIN ROMLE (045959) DIM
MUHAMMAD ZAYANI BIN ROMLE (045959) DIM
Based on the article, Barry Callebaut must have knowledge about the degree of price elasticity of demand. In this case, By decreasing the price of product it will lead into a larger percentage change in the quantity demanded which is the best method Barry Callebaut should use (elastic demand). Thus, Barry Callebaut need to know where is the most strategic place to promote his product. If he want to gain more profit he must be good in marketing his product (attract costumer). Since customer or demand of quantity are sensitive with price changes, the decreasing of sales price will lead an increase in total revenue. In other aspect, the government should lower the taxes because the demand of cocoa is elastic. So, Barry Callebaut can offer his costumers the affordable and reasonable prices(increase total revenue).
NURFARAH VILIANA LEONG BINTI FARIS LEONG (045393) DIM
NURFARAH VILIANA LEONG BINTI FARIS LEONG (045393) DIM
 Barry callebaut need to know the market elasticity of demand.Berry callebaut are running a cocoa company which got so many substitutes item where this leads to elastic demand.Berry callebaut should reduce the price in order to attract more customers to his chocolate.The lower the price, the higher the quantity demand. 
In my opinion the fa
 In my opinion the factor that reduced it sales growth is because of the price elasticity influenced his profit margin. Besides that,refer to the law of demand the higher the price, the lower quantity demanded by user.Back to the concept of elasticity, the cocoa product is elastic demand, therefore to increase his revenue the owner have to reduce the the price
MOHAMAD HANIS IRFAN BIN MOHAMAD HISAM (045964) DIA2 :)
MOHAMAD HANIS IRFAN BIN MOHAMAD HISAM (045964) DIA2 :)
 
First  of all, Barry Callebaut company must know the level of price elasticity of demand. In this case, Barry Callebaut should use the elastic demand method by decreasing the price of product and this method will lead into a larger percentage change in the quantity demanded. In my opinion, the profit is not important in business because the most important thing in business are the customers and how we serve them (total revenue). Thus, Barry Callebaut need to know where is the best place to promote his product (which is at middle class circle).  The more customer they attract, they higher the profit they gain. Since customer or demand of quantity are sensitive with price changes, the decreasing of sales price will lead an increase in total revenue. In other aspect, the government should lower the tax because the demand of cocoa is elastic. So, Barry Callebaut can offer his costumers the lower price. Otherwise the total revenue will be increased. 

SHAMILA BINTI ABDUL MAJID. 045280. DIPLOMA IN INSURANCE.
SHAMILA BINTI ABDUL MAJID. 045280. DIPLOMA IN INSURANCE.
For me, barry callebaut need to know the price of elasticity of the good and service he offered and the knowledge of elasticity can help berry callebaut in its decision to making cocoa product. But, this deminution may be slow or rapid and a small fall in price will cause a comparatively large increases in his purshases. 
When the price of choco seeds increase, the quantity demand in cocoa product will increase too.
 So in conclusion, Berry Callabaut have to rise the demand for cocoa product with the knowledge of elasticity to make the company gains more profit.
DIA - NUR AMIRAH BINTI YUNUS(044916)
DIA - NUR AMIRAH BINTI YUNUS(044916)
In my opinion, Barry Callebaut need to learn more about the price elasticity of demand to help the company in making a decision that can improve their company back to the normal. The price of elasticty is to measures the sensitivity or responsiveness of the quantity demanded due to change in its price. As the company increase the price of goods, so that is why the net profit drop, worse than expected reduction. It is because, the company is an elastic demand.which a small percentage changes in price of a product will lead to a larger percentage change in the quantity demand. So, the company need to reduces the price to increase the total revenue because in the law of demand, decrease in price will increase the quantity demand. Besides, the company also need to do a strong marketing strategies such as attractive advertisement to attract their customer back.
In my opinion,the fa
 In my opinion,the factor that reduced it sales cthi
NURUL NABILA BINTI NOH (045750) DIPLOMA INSURANS
NURUL NABILA BINTI NOH (045750) DIPLOMA INSURANS
In my opinion, Barry Callebaut should have a knowledge of elasticity. It can help Barry Callebaut make decision of the company. Elasticity have 3 types. Elastic demand, inelastic demand and unitary elastic demandIt is focus to elastic demand. Elastic demand is a condition in which a small percentage change in the price of a product will be lead to a larger percentage change in the quantity demand.
NUR LIYANA BINTI ABDUL AZIZ (044944) DII
NUR LIYANA BINTI ABDUL AZIZ (044944) DII
In my opinion,  since elasticity can measures the sensitivity or responsiveness of the quantity demanded due to a change in its price, Barry Callebaut can make a decision based on the elasticity whether to decrease, increase or remain its price to incease the total revenue. The information on price elasticity of demand will be useful toward Barry Callebaut to adjust his selling price that will affect his total revenue. The demand of Barry Callebaut's chocolates is elastic because chocolate is a goods with high substitutes, so a small percentage of change in the price will lead to a larger percentage change in the quantity demanded.mIn Barry Callebaut's case, he have to decrease the price to increase the total revenue. If he increase the price it will decrease the total revenue since quantity demanded is sensitive to any price change.

AZREEN SYAMILA NATASYA BINTI AZLAN (045897) DIM
AZREEN SYAMILA NATASYA BINTI AZLAN (045897) DIM
In my opinion, elasticity will help barry callebaut to know about how increase in price will affect the demand for a cocoa product. this will help him to decide which price would be most profitable for his business and not decrease the revenue because total revenue will decrease if the price increase.
Nurfarah Viliana Leong binti Faris Leong
Nurfarah Viliana Leong binti Faris Leong
Barry callebaut need to know the market elasticity of demand.Berry callebaut are running a cocoa company which got so many substitutes item where this leads to elastic demand.Berry callebaut should reduce the price in order to attract more customers to his chocolate.The lower the price, the higher the quantity demand.
FATIN NUR AINI BINTI HUSSIN (045002)
FATIN NUR AINI BINTI HUSSIN (045002) 
In my opinion, the knowledge of price elasticity of demand might help Barry Callebau by allowing they to know whether to raise or lower their prices.  If they knew the price elasticity of demand for their product, they would be able to know whether a change in price would increase their revenues. Plus, the knowledge of income elasticity is essential for demand forecasting of producible goods in future. Long- term production planning and management depend more on the income elasticity because Barry Callebau can know the effect of changing income levels on the demand for their product. 
MURNIRAH ANISAH BINTI ANUAR (045429) DIM
MURNIRAH ANISAH BINTI ANUAR  (045429) DIM
In my opinion, knowledge of price elasticity can help Barry Callebaut to raise or lower their prices. If Barry Callebaut knew the price elasticity of demand for their product, they would be able to know whether a change in price would increase the revenues. In this case, they have many substitute product so Barry Callebaut need to decrease their price intend to increase their total revenues. This lead demand to be elastic.
SITI AYSHAH BT IRWANDI (045199) DIA
SITI AYSHAH BT IRWANDI (045199) DIA 
In my opinion, Barley Callebaut must know about the elasticity and how elasticity can help the business. Elasticity can be defined as far as individuals, consumers or producers change their demand or the amount supplied in response to price or income changes. Although price elasticity measures the sensitivity or quantity response claimed due to price changes. Cocoa has an elastic tendency, because elastic demand is a rise in price will result in a decline in income. When prices are high, cocoa demand is reduced as consumers will buy cocoa substitutes that have lower prices than cocoa. For example, If coffee prices increase, demand for tea will increase. Well, this is because tea can replace the coffee whose prices are rising. This lead to decreased coffee demand as well as lower income companies. Therefore, Barley Callebaut has to lower the price of cocoa in order to increase demand for cocoa in the market. This can also increase the supply of cocoa to other companies and to avoid the bankruptcy of its companies. Thus, the company's revenue can be increased. Barley can also use other alternatives to lower production costs so that the company can increase its profitability.

FATIN IZZATI BT MOHD ZIN (045701) DIM
FATIN IZZATI BT MOHD ZIN (045701) DIM
In my opinion,the meaning elasticity is refers the degree to which individuals, consumers or producers change their demand or the amount supplied in response to price or income changes. It is predominantly used to assess the change in consumer demand as a result of a change in a good or service's price. So, Barry Callebout in its decision making by identify the definition of demand because without demand from consumer, Barry’s compony cannot obtain profit from selling the cocoa product. Barry Callebout’s is a cocoa maker, this product is an inelastic demand. If Barry Callebout want to increase his profit, he must increase his product price. From this situation, I can conclude that it is clear that increasing in its retail prices will lead to decreasing in quantity of demand thus increase or maintain the profit.


NUR NAJWA BINTI JASMI (045779) DITR
NUR NAJWA BINTI JASMI (045779) DITR
In my opinion, Barry Callebaut should attract more customers to buy his chocolate and indirectly, by reduce the price because it can increase the total revenue. Elastic demand is when price or other factors have a big effect on the quantity consumers want to buy. When the demand is elastic, any of inflation or deflation in price will lead to a profit or loss. The Barry Callebaut Company had a negative impact on profitability. This problem happen for example because there are many substitutes good in the market that can be use in place of another product or service. So in order to gain profit, Barry Callebaut must reduce the price of their goods first so the quantity demanded will increase and gain profit . If Barry decrease the price of cocoa product , the quantity demand for the product will rise. So, Barry will not face the negative effect to the company. This is because the cocoa product is one of the good with high substitute. If Barry Callebaut decrease the price of chocolate, he can gain more profit and can compete with other brands.

NURUL HAFIZAH BINTI ABDUL SAMAD (045156) , DIA
NURUL HAFIZAH BINTI ABDUL SAMAD (045156) , DIA
In my opinion, Barry Callebaut need to know a knowledge about elasticity. So, Barry need to find the elasticity of demand for the products.Based on the statement, I can conclude the price elasticity of Barry Callebaut company is an elastic demand. A condition in which a small percentage in the price will lead to a larger percentage change in the quantity demanded. The products is with high substitutes. For an example, cocoa and strawberry. If the price of cocoa increase, the demand of cocoa will decrease and demand of strawberry will increase so,people will tend to buy more strawberry. Therefore, Barry Callebaut should take an action with need to know the reaction of consumers towards a price change before fixed the price of product. This is because the demand will decrease if the price of the product is increase . So, based on the statement, Barry have to decrease the price of product where the consumers are afford to buy it and  if Barry Callebaut wants to increase their total revenue and next increasing their profit. Besides, Barry need to produce the product using the cheapest method or efficient techniques of production, or the development of a better way of producing goods and services on how to produce a good. 
NURUL ATIRAH BT ABDULLAH (045209) DIA
NURUL ATIRAH BT ABDULLAH (045209) DIA
 
In my opinion, the price elasticity of Barry Callebaut company is elastic. It is because there are a lots of substitute goods in the market. So, the consumer will choose the another product to buy. Elastic is a condition when a small percentage change in the price of product will lead to a larger percentage in the quantity. So, in the context of demand when  the product at high price, the demand for this good will decrease because they maybe will choose another product that provide at a lower price. It is because consumer are very responsive to change in the price of product. So I think for Barry Callebaut Company, they must sold their product at affordable price to get the high profit because a decrease in price will lead to an increase in total revenue. For example, cocoa and vanilla which is a substitute goods. So, when increase in cocoa price the demand for cocoa will decrease and the demand for vanilla will increase. So we cannot get the high profit if we sold this goods with high price. Secondly, in my opinion Barry Callebaut must choose the cheapest method of production and the most efficient techniques to minimum the cost of production. So the seller can sell the good at a lower price and can get the highest profit. Next, Barry Callebaut also must to produce their product at a high quality and a greater efficiency. It is because in the market whatever the price of the product the customer will buy it as long as our product is more quality than others. Then, Barry Callebaut can also produce the goods and service for which there is a high demand from customer so as to enjoy higher profit. When we follow their needs, of course whatever product that we produce, the customer still buy it because its demand from them. Advertisement good normally have a higher demand because of awareness. This method will attract the people to the goods and services. For example, Barry Callebaut can introduce the cocoa via advertisement to get a high demand with high profit. 



FAZIRA IDAYU BINTI ABDULLAH (045704) (DITR)
FAZIRA IDAYU BINTI ABDULLAH (045704) (DITR)
In my opinion, Barry Callebaut should note about the price elasticity and the goods and services he is providing. Elastic is a condition where a small percentage change in the price of a product could lead a larger percentage change in the quantity demand. So, he should reduce the price in order, to increase the attraction of his customers to buy his products, and indirectly, his total revenue will increase. By the case, Barry Callebaut should use the cheapest method of production and better efficient technique to produce his goods and services. He just need to start selling his products at a lower price since he had a negative profit by the time. If not, he will tend to face loss which is bad for his company. So, I would conclude that the elasticity of demand for Barry Callebaut
NURUL ALIA BINTI MAZUKI (044924) (DII)
NURUL ALIA BINTI MAZUKI (044924) (DII)
In my opinion, the chocolate producers should determine the price elasticity of demand for its chocolate, before making a decision on an appropriate pricing strategy depends on the types of elasticity of supply. The chocolate will have many substitutes. Thus, the supply is elastic. If the price of Barry Callebaut's products keep increasing, producer's profit will not be as much as expected. 

MUHAMMAD MUQRI BIN ZAKARIA (045748) (DIA)
MUHAMMAD MUQRI BIN ZAKARIA (045748) (DIA)
In my opinion, coco is an elastic demand that can be substitute with other thing. So, I think Barry Callebaut had increase the price of his coco that makes other people think the coco is not worth it to buy because there are many factory of coco that sold with low price. Next, I think he does not know how to advertise his coco product to his consumer. Then, his factory maybe does not placed at a strategic place. To improve Barry Callebaut’s company, I think he must advertise is coco to tell to the consumer that his coco is the best coco in the world. Then he must lower his coco price because it is stated in the demand law that the higher the price of the product, the lower the quantity demand towards the product. Lastly, I think he must use technological machine to produce his coco. So that the cost to produce his coco will be low. Then if he use technology to produce his coco, the quality of his coco will be increase. So that, many consumer will prefer his coco and he will gain more profit from his coco company. 

SITI NUR KHADIJAH BINTI ZAINURI (045365) DIA
SITI NUR KHADIJAH BINTI ZAINURI (045365) DIA
For my opinion, raw chocolate is inelastic because even Barry Callebaut decrease their sales (supply), the profit still dropping. Even there is a high demand in raw chocolate, the main ingredient, cocoa is limited since many cocoa factory to grind the cocoa had to shut down.
So, my suggestion to increase the profit is to increase the price of raw chocolate (demand), since the cocoa are limited and Barry Callebaut is supplier for the chocolate branded such as Hershey. Even the quantity of demand of raw chocolate decrease, it will increase the profit of Barry Callebaut.
Second, Barry Callebaut decrease the cost or operating expenses by using the cheapest method to produce the raw chocolate. It will increase the profit if the cost of production decrease.
Third, promote Barry Callebaut by social media and advertisement in television. Send the proposal to other chocolate branded to deal with them to corporate with Barry Callebaut.
Last, find the cocoa supplier that can provide the best quality cocoa but in the suitable price.
AINA IZZATIE BINTI AB SALAM (045758) DIA
AINA IZZATIE BINTI AB SALAM (045758) DIA
In my opinion, first of all, Barry Callebaut need to know and understand about the elasticity. The elasticity can help Barry to make decision and deterrmine the price of the product clearly. Demand in elastic is an increase in price will lead to an increase in total revenue , whereas a decrease in price will lead to a decrease in total revenue. So ,cocoa demand had fall because of the small percentage change in the price of a product will lead to a larger percentage change in the quantity demand. In Barry situation to increase the profit , they need to sell the chocolate is lower price where is more cheaper than other company. Avoid from selling the product in the higher price. The elasticity of Barry Callebaut is demand elasticity.
SITI FATIMAH BINTI MD ALI SHIFUDIN(045378) DIA
SITI FATIMAH BINTI MD ALI SHIFUDIN(045378) DIA
In my opinin, Berry Callebaut should know about elasticty.In this case, his goods have high substitutes ,so we can assume his goods have elastic demand.Hence,in his condition,he should decrease the price in small percentage to rise the quantity demand and increase total revenue.

MUHAMMAD AL FATTEH BIN SALLEH (045885) DIA
MUHAMMAD AL FATTEH BIN SALLEH (045885) DIA
After read this article, we can say that Barry Callebaut try to maintain their profit margins by reducing the sales. They also try to cut the factory production in Klang and immediately shutdown their factory in Thailand in order to decrease their production. Firstly, he need to know that cocoa is the elastic demand in market. In Elastic demand definition, a small percentage change in price of product will effect to a large percentage in the quantity demanded. In my opinion, he need to decrease their price of product that they produce. According to law of demand, the only way to increase their sale is just by decreasing their product's prices. He also need to plan again their production rate to avoid surplus. As we know surplus was one of the fact that can bring loss to company. Its because the supply were more than demand. They just increase their cost of production but their sales remain the same. Thats why his company's company profits fall down. He also need to adapt the consumer's behaviour and taste to increase their sales by creating new product that meet consumers taste.   
RAFIQAH BT ROZELI, 045140, DIA
RAFIQAH BT ROZELI, 045140, DIA
The concept of elasticity of demand plays a crucial role in the pricing decisions of the business firm. It is because price elasticity of demand measures the sensitivity or responsiveness of the quantity demanded due to a change in its price. So, Barry Callebaut need to identify the price elasticity of demand of their product. If the demand is inelastic, Barry Callebaut need to increase the price of the product so that they can increase their total revenue, since quantity demanded is less sensitive to any price changes. Otherwise, if the demand is elastic, Barry Callebaut need to decrease the price because quantity demanded is sensitive to price changes so decrease in price when demand is elastic will lead to an increase in total revenue. In conclusion, elasticity can help Barry Callebaut in its decision making by identify the price elasticity of demand to decide wether to increase or decrease the price of the product.
SITI SABRINA BINTI MOHD SABRI (045240) - DIA
SITI SABRINA BINTI MOHD SABRI (045240) - DIA
In my opinion,
TENGKU NUR AFIFAH BINTI TENGKU NOR AZLI (045801) -DIA
TENGKU NUR AFIFAH BINTI TENGKU NOR AZLI (045801) -DIA
In my opinion ,
The first thing that Barry Callebaut need is making clear understanding and get enough information about elacticity of good and service to help him making right decisions .So, he need to lower the price of the goods.It is because his company isn’t in good condition lately which is excessive capacity for production or services (overcapacity) but have a low demand . So ,if he lower the price ,the elasticity of co-effiecient will be more than 1 which is mean the term will be elastic. This is because If the price increased ,the change in quantity demanded as a result of rise in price by him, will affect the total consumer expenditure and affect the revenue of the firm.
WAN SYARIMAN BIN WAN MANSOR (045062) (DIA)
WAN SYARIMAN BIN WAN MANSOR (045062) (DIA)
 
From this case study we can conclude that chocolate is an elastic demand which mean people can choose whether to buy chocolate or anything else that can replace chocolate.BARRY CALLEBAUT should consider to decrease the price of chocolate that the company distribute.This is because when the demand is elastic the dcrease in price will lead o an increase in price because people will ought to buy the cheapest and the quality product.So the company also should consider to make an advertisement or promotion in order to grab customer attention.The company also should target the buyers which had a better income this is because they will be less sensitive towards the price changed.For example a shirt is RM 70 when the price increase by RM 10 wealth person wouldn’t affect by the price change however for the poor man the change in price will affect them a lot so they will find another sources to replce the original sources.Looking from proportion of the expenditure good this company can increase their price a little bit when the demand is too high because when it increase the price a little bit this wont affect people as it only a small portion of their income.The company also should provide a better services policies or terms of payment this because studied has proven that service terms of payment by credit instead cash are more profitable.They should prepared a better customer service in order to enhance the demand to the maximum limit.From the government aspect,the government should reduce the tax so that people will have a variety of choices they can make as the company also will decrease their price. 

AHMAD AKMAL HASIF BIN MOHD NOOR(045621)DII
AHMAD AKMAL HASIF BIN MOHD NOOR(045621)DII
First of all, Berry Callebaut has to know about the price elasticity of demand. In my opinion, Berry Callebaut should decrease the price to get the elasticity price. So that it will affect the demand.The knowledge of elasticity can help Berry Callebaut to get the elastic price and then lead to get a larger percentage change in the quantity of demand and small percentage change in the price of product.
MUHAMMAD NUR IHSAN BIN ZAWAWI (045090) DIM
MUHAMMAD NUR IHSAN BIN ZAWAWI (045090) DIM
Berry Callebaut tend to increase the price of cocoa, it will be decrease on the demand and also lead to decrease on total revenu. Barry Callebaut should decrease the price of the cocoa so that it will effect the demand. The elasticity  is a measure of a variable's sensitivity to a change in another variable. Because of that, The knowledge of elasticity can help Barry C Barry Callebaut must use a small percentage change in the price of a product to lead a larger percentage change in the quantity of demandedallebaut in its decision making.
SITI RADHIAH BINTI MOHAMAD (045938) DIA2
SITI RADHIAH BINTI MOHAMAD (045938) DIA2
 In my opinion, Barry Callebaut should make a research regarding on what kind of method of elasticity he should use to manage his company from loss. From economic's perspective, elasticity is the measurement of how an economic variable responds to a change in another. Thus, cocoa is an elastic demand due to the goods with high substitute so, Barry Callebaut should reduce its price so that their total revenue will increase. 
MUIZZUDDIN BIN MARZUKI (046088) DIM
MUIZZUDDIN BIN MARZUKI (046088) DIM
First of all, elasticity is measure of avariable's sensitivity to a change in another variable. In my opinion, I think the knowledge of elasticity can help Barry Callebaut in his decision making by helping him gain a profit margin in his business. According to the law of demand, the lower the price of the products, the higher the quantity demanded of its product which means that he need to make sure that his production cost is lower by improving the technology advance in the making of his product or substituting his main product with something cheaper and else so he can sell his product at its minimum price and increasing the demand of his product at the same time. Because cocoa isn't a normal or necessity good, so the demand for his product may be elastic because the buyers isn't buying the cocoa product as their priority need so the small percentage change in price may be lead to a larger percentage change for the quantity demanded and it will greatly affect the market demand for cocoa product. Since Barry Callebaut understand the basic concept of elasticity, he now can increase his net profit as the consumer prefer his product as long as he keep his product's price cheaper than any other cocoa maker company
NUR ZETTY ALIYA BINTI MOHD ZAKI (046064) DIA
NUR ZETTY ALIYA BINTI MOHD ZAKI (046064) DIA
          From the point of view in this article, I can see that Barry Callebaut was reducing his sales to maintain the profit margins. However, his profit decreased. It proof that the price of elasticity of Barry's product is elastic which means a small percentage change in price of a product will lead to a larger percentage change in the quantity demanded. The reason is, Barry reduced his sales made an increase in his retail price and the demand for his products decrease.

          Other than that, Barry also had to shut down his factory in Bangpakong, Thailand because of the existence surplus in his production. It is caused by the decreasing demand of his product. Moreover, based on the company statement, the decreasing demand for his products also the low combined of cocoa ratio in his products. The article also states that the price of cocoa beans increase and made others company increased their retail price. On the other hand, this situation made lesser the demand of the consumers. As a result, Barry's company faced a challenging market environment to sell his products.

            In my opinion, Barry should be brilliant in the matter of marketing to increase his profit, such as promotions, advertisements, variations and etc. This   will create awareness toward his products to the consumers. Barry also should be more alert to the situation of the economy. For example, he should not reduce his sales during the decreasing demand in chocolates and soaring price of cocoa beans.
NUR AYU SYAFIQAH BINTI RAZANI (046081) DIPLOMA IN INSURANCE
NUR AYU SYAFIQAH BINTI RAZANI (046081) DIPLOMA IN INSURANCE
In my opinion in this situation, Barry Callebaut should lower the price of the item. From that, many consumers can get the product at affordable prices as the economy is now not very stable. Therefore, the Barry Callebaut's business will gain an increased profit from the product because if the price of the goods decreases, the quantity of demand of the product will increase. In conclusion, Barry Callebaut should know how to use the principle of price elasticity and know the willingness of consumers to buy things before he starts the business because he faces many races abroad and within the country.
MUHAMMAD IKMAL HAKEEM BIN ABDUL ROPO (044936) DIA
MUHAMMAD IKMAL HAKEEM BIN ABDUL ROPO (044936) DIA
            In my opinion after read the article,Barry Callebaut must know about what is price elasticity of demand, which its measure the responsiveness of the quantity demanded by comsumer due the change of the cocoa product as if the price raise,the percentage of demand will fall,Barry should think to reduce the prices of the cocoa as he want to see the improvement of the cocoa's quantity demanded.
         It also can see by the elastic demand situation which if Barry raising the price of the his product,the demand of his product will fall too because consumer will choose another product.It will reduce the his revenues as it could effect his company's income.It same as the law of demand perspective,if you raise your product price,the produce demand will fall.Another factor is maybe there was the product  become surplus because of the company process the cocoa's uncontrollable.

             So, if Barry want to raise his Cocoa's demand,he much reduce the price of his product as it will affect the demand to be more elastic,by that  he also can raise his total revenue.And at the same time he must to control his cocoa production to prevent the surplus happen again.Barry also must progress is product advertising process,maybe appoint an ambassador.So by that way Barry can expand his product to many country and raise his cocoa's quantity demand and saves his company's future.
INTAN FATIN NAJWA BINTI ZAINAL(045933) DIA
INTAN FATIN NAJWA BINTI ZAINAL(045933) DIA
INTAN FATIN NAJWA BINTI ZAINAL(045933)DIA
INTAN FATIN NAJWA BINTI ZAINAL(045933)DIA
In my opinion, Barry Callebaut should decrease the price of the cocoa. It is because all of the competitors is increasing their price. Barry Callebaut must be more elastic in order to gain more profit. Elastic demand is a condition in which a small percentage change in the price of a product will lead to a larger percentage change in the quantity demand. So, if they increase the price the demand of cocoa will decrease. But, to gain more profit and attract more customer, Barry Callebaut must improve the quality of the product as well. If they did that the consumers will be more eager to buy their product because of the lower price and good quality. in our economy nowadays, the consumer more prefer the products that can give them less price but maximum utility. As the good with high substitutes, cocoa must be the best product that consumers could ever buy with low price from Barry Callebaut. Other than that, Barry Callebaut can improve the awareness of their products by multiply the advertisements. The costumers will be more aware of their products. With that Barry Callebaut can be one of the well-known company in producing cocoa products.
DAYANG NUR FAEZA BINTI JAINAN (045570) (DIA)
DAYANG NUR FAEZA BINTI JAINAN (045570) (DIA)
Based on what I have read from the statement, in my opinion, Berry Callebaut need to know about the elasticity of the product. Which is, if Berry Callebaut tend to increase the price of cocoa, it will be decrease on the demand and also lead to decrease on total revenue. It also can defined it as elastic demand due to the increase of the price will lead to decrease of the demand. For example, we can see if the price of cocoa increases by 5%, the quantity demanded for the cocoa will fall by 10%. From that, we know that a small percentage change in the price of a product will lead to a larger percentage change in the quantity demanded. But, if Berry Callebaut want to have a higher profit or increase in total revenues, Berry Callebaut can reduce the price and it will lead to increase in quantity demanded. Or, Berry Callebaut also can calculate the price elasticity of demand whether it is elastic or inelastic so Berry Callebaut can make a decision either it must be reduce the price or not to get a higher profit and expand its business in the future.
MOHAMMAD FEISOL BIN FADZIL (045263) DIM
MOHAMMAD FEISOL BIN FADZIL (045263) DIM
In my opinion, the knowledge of the elasticity can help Barry Callebaut. Barry Callebaut should decrease the price of the cocoa so that it will effect the demand, we can it is elastic. It also based on the law of demand which is state the lower the price of a product, the higher the quantity demanded, ceteris paribus.
NURUL HUSNA BINTI AHYA ( 045678 )-DIA
NURUL HUSNA BINTI AHYA ( 045678 )-DIA
In my opinion,the price elasticity of Berry Callebaut is elastic. Because a large change in price is accompanied by a small amount of change in quantity demanded. In this case,an increase price reduce the total revenue so the price effect is weaker than the quantity effect. The problem that happen to Berry Callebaut is,the price of cocoa is increase will caused quantity of demand will decrease. This is because Berry Callebaut wants to keep his profit. So,if Berry Callebaut  want to keep his profits in stable condition , he must improving cocoa quality so consumer demand will increase. This is because, if Berry Callebaut produces high quality cocoa,many consumers will buy no matter hoe expensive because they want high quality only than others. Moreover , Berry Callebaut must reduce the price of cocoa so many consumers will buy cocoa and Berry Callebaut can get high profits because  decrease in price will lead to an increase in total revenue. 
WAN NURUL HUSNA BINTI WAN AHMAD (045599) - (DIA )In my opinion,Barry Callebaut need to reduce the price of chocolate. From this situation,Barry Callebaut has facing the falling in his profit. This is because,there is a existence of substitute goods that make the demand for chocolate more elastic. Elastic demand is a condition in which a small percentage change in the price of product will lead to a larger percentage change in the quantity demand. For example, if the price of chocolate from Barry Callebaut company increase,the quantity demand for the chocolate will fall. Hence,it will make consumer will find another chocolate in the market. And this will lead to negative impact on profitability. So,to solve this problem,if Barry Callebaut want to get high profit,he must sell his product in affordable price with high quality because people will choose to buy at lower price with high quality.
WAN NURUL HUSNA BINTI WAN AHMAD (045599) - (DIA )In my opinion,Barry Callebaut need to reduce the price of chocolate. From this situation,Barry Callebaut has facing the falling in his profit. This is because,there is a existence of substitute goods that make the demand for chocolate more elastic. Elastic demand is a condition in which a small percentage change in the price of product will lead to a larger percentage change in the quantity demand. For example, if the price of chocolate from Barry Callebaut company increase,the quantity demand for the chocolate will fall. Hence,it will make consumer will find another chocolate in the market. And this will lead to negative impact on profitability. So,to solve this problem,if Barry Callebaut want to get high profit,he must sell his product in affordable price with high quality because people will choose to buy at lower price with high quality.
WAN IZZATUL LYANA BINTI WAN AHMAD RUDIRMAN (045963) DIA2
WAN IZZATUL LYANA BINTI WAN AHMAD RUDIRMAN (045963) DIA2
 From the situation, we can see that Barry Callebaut is facing a falling in its full-year nett profit. In my opinion, elasticity can help Barry Callebaut in its decision making  because elasticity can measure on how an economic variable responds to a change in another.  From the price elasticity,  the product from Barry Callebaut is an elastic demand as the chocolate is a good with a high substitute. From there, the company need to reduce the price of the chocolate but maybe have a higher value than the other chocolates as it can attract consumers attention thus increasing the company's total revenue. From the perspective of income elasticity, Harry Callebaut can use this method to forecast the future demand for the chocolate so that the manager can find easier target for their product to do a promotion strategy. Promotions can therefore be planned accordingly based on the group target.
AQILAH FAIQAH BINTI ZAINAL ABIDIN ( 046061 ) DIA2
AQILAH FAIQAH BINTI ZAINAL ABIDIN ( 046061 ) DIA2
In my opinion, Barry Callebaut  have to reduce its price so that the demand for the cocoa imcrease.This is because,in this industry there are a lot of competitors who compete to raise up their profit growth so that the buyers can use the same aspect as the substitute good to pick the lowest price seller.For example between barry callebaut and company a if barry callebaut choose to lower down their cocoa price so the buyers will demand to buy the cocoa from them. 

Barry callebaut has to target the higher margin profit company so that the company wont affect if barry callebaut increase the price of cocoa as the profit of their company is high.This is because the demand that the chocolate factory get from their customer is realy high so that they need non stop supply from barry callebaut.for example if Hershey company cannot improve their selling barry callebaut should consider to find another chocolate factory that is more stable and with higher profit margin 

Barry callebaut should aim to expand their company to the country that has high population.this is because the demand there will be much more higher as the rate of people who are buying will increase .they also should consider the composition of the population proportion between children or adult because usually children tend to love chocolate more.for example India has the population of 1343239923 people there so Barry callebaut should consider to produce more there 

Barry callebaut also should consider to advertise their company to society.this is because we cannot assure all people know about their company so by choosing to advertise their company to society people will get to know about their company well and start to make research about their company.For example Barry callebaut can use social media to deliver their advertisement as in this century its all about technological information. 

NUR ATASHA AZREEN BINTI NOR AZRI (045849) DIM2
NUR ATASHA AZREEN BINTI NOR AZRI (045849) DIM2
 Elastic demand is when price or other factors have a big effect on the quantity consumers want to buy. The elasticity  is a measure of a variable's sensitivity to a change in another variable. Because of that, The knowledge of elasticity can help Barry Callebaut in its decision making. Barry Callebaut should decrease the price of the cocoa so that quantity of demand become increase as the price elasticity of demand. Beside that, barry callebaut should increase the production of cocoa by decreasing the price of coca so that the demand will increase so we can say it elastic. As the cocoa is elastic, so the manager of the Barry Callebaut company would be unable to increase the price of cocoa without damaging demand 

NURUL AIN SYAKINAH BINTI ZOLKEPLE (045795)
NURUL AIN SYAKINAH BINTI ZOLKEPLE (045795)
In my opinion, Barry Callebaut have to reduce the price of the cocoa so that the demand for the cocoa increase. When the price of cocoa decrease, the demand for the cocoa increase. This is states in the law of demanded when the higher the price of product, the lower the quantity demanded of the product and the lower the price of a product, the higher the quantity demanded. Next, Barry Callebaut can make advertisement to attract the consumers to buy the cocoa. Advertised goods normally have a higher demand because of awareness. Consumers will only buy goods and services when they aware of the existence of those cocoa. This advertisement can increase the number of consumers to buy the cocoa. Lastly, to increase the profit, Barry Callebaut need to aware of any festive seasons and climate. For example, Barry Callebaut  should increase the production of cocoa when it is the time for halloween celebrations. This is because the demand for chocolate when halloween is barely high.
Vide
NURSYAHIRAH ADILA BINTI KAMARUZAMAN (045791) DIM
NURSYAHIRAH ADILA BINTI KAMARUZAMAN (045791) DIM
In my opinion, Barry Callebaut must to know how to make a business because it is many competition of the product. Based on the price in industry, he must to know price change in industry to make sure his business sucsessful. This is because he is in elastic demand market.
Vide
SURAYA BINTI PAKAIR [ 045014 ] DITR
SURAYA BINTI PAKAIR [ 045014 ] DITR
In my opinion, Barry Callebaut have to consider of stopping his business operation in this industry. This is because he is in elastic demand market where a small percentage change in the price will effect a larger percentage change in quantity of demanded. In his case, the gross processing margin of cocoa butter and powder are getting big. This is because, the price for the cocoa beans have increasing from time to time. 

This happens because the demand for the cocoa product is low and lead the prices to go higher. His client - Hershey Co. is also having a difficult time because the price of their product increased because of the increase in cocoa product increased, lead the demand for their product decreased. This relationship happen because Hershey Co. products' are complimentary to the cocoa. Thus, when the price for cocoa increased, the price of Hershey Co. products also increased and the demand for Hershey Co. will decreased. 

The total revenue of Barry will decreased as he is in an elastic demand market. If this situation continue, he will have to suffer loss.
NUR AIDA BINTI SUHAIMI (045083) DIM
NUR AIDA BINTI SUHAIMI (045083) DIM
From my point of view, Barry Callebaut needs to has some knowledge related to price elasticity of demand. With this kind of knowledge, he will has some idea on how to manage the production of the good he offered and so on. In this case, i assume that his product is an elastic product because of the existence of other various types of substitute products. So when the price of the product become higher, the quantity demanded will decreased because small percentage change in the price of a product will lead to a larger percentage change in the quantity demanded. Based on price elasticity of demand and relation to total revenue, an increase in price of a product will lead to a decrease in total revenue and vice versa. This will help Barry Callebaut to make the best decision to make higher profit for the business than before. And plus, with the price of product that he offered, he may attract consumers' interest in the end. 
 
Siti Fatma Zuhra Binti Md Isa (045211) DIM
Siti Fatma Zuhra Binti Md Isa (045211) DIM
In my opinion, price elasticity of demand will help Barry Callebaut in its decision making. Price elasticity of demand measure the sensitivity or responsiveness of the quantity demanded to a change in its price. The knowledge of price elasticity of demand can help a firm to decide how much price reduction is necessary to increase revenue to a certain target or what level of price increase will be optimal. The knowledge of price elasticity of demand also helps Barry Callebaut to plan their marketing strategies and targeting niche market.

FARAH BALQIS BINTI AZMI (044994) DIPLOMA INTERNATIONAL TRADE(DITR2)
FARAH BALQIS BINTI AZMI (044994) DIPLOMA INTERNATIONAL TRADE(DITR2)
In my opinion,Barry Callebaut should maintain or set the price of the product in order to increase the total revenue. It is because an increase in price will lead to a decrease in total revenue,since the quantity demanded is sensitive to price changes.Other than that,Barry Callebaut can reduce the cost of production,which in turn will determine the quantity that will be purchased by the consumer.The higher the price,the lower the demand.
Nurul Syazwani Binti Nordin (045320) DIM
Nurul Syazwani Binti Nordin (045320) DIM
In my opinion, Barry Callebaut need to know the knowledge of elasticity of demand. It also based on the law of demand which is state the higher the price, the lower the quantity of demand. So it shows that the Berry Callebaut profit margin increasing based one the the law of demand statement. 
Wafaa' Binti Rashid (045189) Diploma in Marketing
Wafaa' Binti Rashid (045189) Diploma in Marketing
From my opinion, it is important for Barry Callebaut to know whether its product is elastic or inelastic demand. Price elasticity tells how much an input in price will have the consumer's willingness to buy the product. Since Barry Callebaut sell chocolate which is a product with high substitute, we can say that it is elastic. Therefore it need to decrease the price for the Cocoa in other to increase the demand from the consumer thus lead to an increase rate of the revenues.
NABILA BT MANSOR (045457) DITR
NABILA BT MANSOR (045457) DITR
In my opinion, Barry Callebaut should decrease the price of the cocoa so the quantity of demand become increase as the price elasticity of demand for Barry Callebaut is elastic
SITI MAIZATULAZWA BT FAUZI (045984) DIM
SITI MAIZATULAZWA BT FAUZI (045984) DIM
In my opinion , barry callebaut  should decrease the price of cocoa so that customer can buy that product . next , he also should learn about how to manage the production which is have some knowledge about elasticity of demand
SITI AIMAN HUSNA BINTI HAMDAN (045983) DITR
SITI AIMAN HUSNA BINTI HAMDAN (045983) DITR
Based on my opinion and my knowledge, the knowledge of elasticity is important for a firm or a producer of the product such as Barry Callebaut in making economic decisions.As you know,Elasticity refers the degree to which individuals ,consumers or producer change their demand or the amount supplied in response to price or income changes.With  this terms of elasticity,the question such as "what will be the effect on sales if a firm decides to raise the price of it product?
' or "how large a reduction in price of a product is required to increase sales?".Strictly,as a producer,they need to have the knowledge of elasticity just to help them to make an economic decisions and improve their business just like Barry Callebaut.I think that it for my opinion for this study case.Thank you.

NUR AISYAH BINTI MOHAMMAD (045916) DIA
NUR AISYAH BINTI MOHAMMAD (045916) DIA
In my opinion, we should know the elasticity of demand because it is a condition in which a small percentage change in the price of a product will lead to a larger percentage change in quantity demand. The cocoa is good with high subtitutes. If the price of cocoa increase, the consumer will find another subtitutes for cocoa. If Barry Callebout want to earn profit from their selling, they need to decrease the price of cocoa product so the consumer will able to buy the cocoa product with lower price. Next, Barry Callebout also can make the various types of cocoa in their his company like cocoa with strawberry and more so that consumer want to buy it because there are a lot of choice. Hence, Berry Callebout also have to know customers's income to increasing or decreasing the cocoa product.
NURUL AIN NABILA BINTI AB MALEK (045057) DITR
NURUL AIN NABILA BINTI AB MALEK  (045057)  DITR
I think Barry should decrease his price of cocoa because of cocoa is a high substitute goods. It means cocoa is an elastic which a small percentage change in the price will lead to a larger percentage change in the quantity of demanded. If so the demand will increase.

follow their needs, of co
 follow their needs, of course whatever product that we produce, the customer still buy it because its demand from them. Advertisement good normally have a higher demand because of awareness. This method will attract the people to the goods and services. For example, Barry Callebaut can introduce the cocoa via advertisement to get a high demand with high profit. 



NUR ZABARIAH BINTI AWANG @ SAID (045867) DIPLOMA IN ACCOUNTING :)
NUR ZABARIAH BINTI AWANG @ SAID (045867) DIPLOMA IN ACCOUNTING :)
In my opinion, Barry Callebout have to solve the problem 
Nur syakirah binti azmi
Nur syakirah binti azmi
NUR AIN NATASHA BT ROSNAN (045841) DIPLOMA IN MARKETING
NUR AIN NATASHA BT ROSNAN (045841) DIPLOMA IN MARKETING
In my opinion, Barry Callebaut must use a small percentage change in the price of a product to lead a larger percentage change in the quantity of demanded.If he sold the product at a higher amount,the demand for the product may eventually decreased and this may lead to less profit.Hence,when the price is raised, the total revenue will fall and this can be refer to the law of demand 
sharifah khatijah bt syed sagap(045215)diploma in accounting
sharifah khatijah bt syed sagap(045215)diploma in accounting
in my opinion why barry callebout  cant sold all his cocoa when he rise the price is because when the price of cocoa increase customer would fine another substitute for cocoa such as vanilla because they would get the lowest price when they buy vanilla prefer than they buy cocoa. it is because cocoa product is an elastic demand where the coeficient is more than 1.its is the condition in which a small percentage change in price of a product will lead to a larger percentage change in the quantity demand. so thats mean customer will easily find to another product once that cocoa product is increase. To solve that problem of the pile of cocoa product callebout have to decrease the price of the cocoa so that customer will prefer to buy back that product. so callebout will not face the loss since the product are sold out
goods. So, when increase
 goods. So, when increase in cocoa price the demand for cocoa will decrease and the demand for vanilla will increase. So we cannot get the high profit if we sold this goods with high price. Secondly, in my opinion Barry Callebaut must choose the cheapest method of production and the most efficient techniques to minimum the cost of production. So the seller can sell the good at a lower price and can get the highest profit. Next, Barry Callebaut also must to produce their product at a high quality and a greater efficiency. It is because in the market whatever the price of the product the customer will buy it as long as our product is more quality than others. Then, Barry Callebaut can also produce the goods and service for which there is a high demand from customer so as to enjoy higher profit. When we follow their needs, of course whatever product that we produce, the customer still buy it because its demand from them. Advertisement good normally have a higher demand because of awareness. This method will attract the people to the goods and services. For example, Barry Callebaut can introduce the cocoa via advertisement to get a high demand with high profit. 



NOR MAWADDAG
NOR MAWADDAG
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sharifah khatijah bt syed sagap(045215)diploma in accounting
sharifah khatijah bt syed sagap(045215)diploma in accounting
in my opinion 
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NURAIN LIYANA BINTI ZULLKEFFLY ( 045408 ) DIM
NURAIN LIYANA BINTI ZULLKEFFLY ( 045408 ) DIM
the law of demand stated that when price is rising , demand would decrease and vice versa, ceteris peribus. the price elasticity for Barry Callebut's case is definitely elastic . this is because when there is small changes in one of the factor , the aftermath gonna affected hardly . the price elasticity for Barry Callebut is considered as high substitute which is means , consumer especially will react sensitively about price changing as they still have some other choices to make other than just one product . so , to grow the company Barry supposedly to lower their chocolate product to attract more consumer and earn bigger profit than before.
WARDIANI BINTI MOHD NORIZWA (045863) DIM
WARDIANI BINTI MOHD NORIZWA (045863) DIM
In my opinion,  Barry Callebaut must use small percentage change in the price of a product will lead to a larger percentage change in the quantity demanded. For example, when the price of cocoa butter increase by 5%, the quantity demanded for the powder will fall by 10%. Elasticity of deman refers to the sensitivity of quantity demanded with respect to  changes in another outside factor. There are many types of elasticity of demand. The one most relevant to businesses, however, is the price elasticity of demand, which measures the change in demand as a results of a change in price. Different products exhibit different elasticities, which in turn has an influence on a firm's pricing decisions.  In economics, the demand for a certain good or service is represented by the demand curve 

ITRAH BIN SAZALI (045746) DIM
ITRAH BIN SAZALI (045746) DIM
 First of all , elastic demand is when price or other factors have a big effect on the quantity consumers want to buy . From my point of view , Barry Callebaut need to know the market elasticity of demand . If a good or services has an elastic demand , it means the consumer will make a lot of comparison between other products . Barry Callebaut are running a cocoa company which got so many subtitutes item where this leads to elastic demand . According to law of demand if the price increases the demand will decrease same goes with substitutes item , for an example , cocoa and vanilla , if the price of cocoa increase , the demand for cocoa will decrease and the demand for vanilla will increase . So in order to increase their revenue , Barry Callebaut must reduce the price of their goods first so the quantity demanded will increase and gain profit . So in this case , Barry Callebaut needs to use the cheapest method of production and most efficient technique to produce the goods or product . Barry Callebaut already had a negative profit so he must avoid selling the product at a higher prices , if he do so it will lead to nothing else , which is loss . The elasticity of demand for Barry Callebaut is elastic .
PUTERI QISTINA AZIZAN (046006) DITR Based on my opinion, Barry Callebaut should reduce the price in order, to attract more customers to buy his chocolate and indirectly, it can increase the total revenue. When a small percentage change in the price of a product will lead to a larger percentage change in the quantity demanded. Lets says, if the price of chocolate is increase by 5%, the quantity demanded for chocolate will fall 10%. Then if Barry Callebaut want to increase total revenue, the demand would be inelastic. When the price is increase, the total revenue also increase, whereas a decrease in price will lead to a decrease in total revenue .an increase in price will lead to an increase in total revenue, since quantity demanded is less sensitive to any price changes. But when the demand is elastic, an increase in price will lead to a decrease in total revenue. An increase in price will lead to a decrease in total revenue, since quantity demanded is sensitive to price changes.
PUTERI QISTINA AZIZAN (046006) DITR                                             Based on my opinion, Barry Callebaut should reduce the price in order, to attract more customers to buy his chocolate and indirectly, it can increase the total revenue. When a small percentage change in the price of a product will lead to a larger percentage change in the quantity demanded. Lets says, if the price of chocolate is increase by 5%, the quantity demanded for chocolate will fall 10%. Then if Barry Callebaut want to increase total revenue, the demand would be inelastic. When the price is increase, the total revenue also increase, whereas a decrease in price will lead to a decrease in total revenue .an increase in price will lead to an increase in total revenue, since quantity demanded is less sensitive to any price changes. But when the demand is elastic, an increase in price will lead to a decrease in total revenue. An increase in price will lead to a decrease in total revenue, since quantity demanded is sensitive to price changes.
WAN KHAIRUL IKHWAN BIN MOHD SHOFI(041852) DII
WAN KHAIRUL IKHWAN BIN MOHD SHOFI(041852) DII
In my opinion, what happen to Barry Callebout case is there are elastic demand because the Cocoa had the small percentage change in the price of a product will lead to a larger percentage change in quantity demand. This means consumers have the best substitutes to replace Cocoa. Besides that, maybe the price of Cocoa are expensive so base on the law of demand, the higher the price , the lower the quantity demanded by the consumer. 
In my opinion, what
 In my opinion, what happen to Barry Callebout case is there are elastic demand because the Cocoa had the small percentage change in the price of a product will lead to a larger percentage change in quantity demand. This means consumers have the best substitutes to replace Cocoa. Besides that, maybe the price of Cocoa are expensive so base on the law of demand, the higher the price , the lower the quantity demanded by the consumer. 
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KU INTAN MASTURA BINTI KU MUHAMAD FADZIL ( 045586 ) ( DIA )
KU INTAN MASTURA BINTI KU MUHAMAD FADZIL ( 045586 ) ( DIA )
The price elasticity of Barry Callebaut is elastic. Elastic is a condition in which a small percentage change in the price of a product will lead a larger percentage change in the quantity demand. The Barry Callebaut Company had a negative impact on profitability. This problem happen for example because there are many substitutes good in the market that can be use in place of another product or service. For example cocoa and vanilla. When the price of the cocoa increase , the quantity of cocoa will decrease and the demand for vanilla will increase. This will lower the Barry Callebaut's company profits because consumers are very sensitive towards price. As the cocoa is elastic , so the manager of the Barry Callebaut Company would be unable to increase the price of cocoa without damaging demand. The Barry Callebaut main profits came from products in higher demand. In my opinion , the first way that Barry Callebaut can overcame this problem by using the cheapest method of production and the most efficient techniques in the produce cocoa. So with that this company can sell the cocoa with the low price that the consumers can buy the cocoa in more quantities , so the Barry Callebaut can get the higher profits. Next , the second way that the Barry Callebaut can overcame this problem by produce the good that have high demand from the consumers. For examples , if the product have a hight consumers taste , the demand for that product will increase. Furthermore , the Barry Callebaut can advertisments their product , so with this it will help to attarct people to their product and the demand for the product will increase as a result that company can enjoy the higher profits.

NUR NABILAH FARHANA BINTI ISMAIL ZAKI (046063) (DIM)
NUR NABILAH FARHANA BINTI ISMAIL ZAKI (046063) (DIM)
In my opinion, Barry Callebaut can solve their problem with the knowledge of elasticity which is by knowing specificly about the price of goods that they provided. In this case, they need to know that cocoa is include as goods with high substitutes which is an elastic demand. When the demand is elastic, any of inflation or deflation in price will lead to a profit or loss. If Barry Callebaut wants to increase their revenue, they must first reduce the price of their goods so that the demand of their goods will increase. They also need to know that the elasticity of a good or service directly affects the customer retention rates of a company which is very important for this company to gain a higher profit. Barry callebaut also need to prevent themselves from increasing price of their goods in the meantime since quantity demanded is sensitive to price changes.

HAIRIYAH BINTI YUSUF (044888), DIPLOMA IN MARKETING
HAIRIYAH BINTI YUSUF (044888), DIPLOMA IN MARKETING
Elasticity is a measure of a variable’s sensitivity to a change in another variable. In business and economics, elasticity refers to the degree to which individuals, consumers or producers change their demand or the amount supplied in response to the price or income changes. In my humble opinion, I think the knowledge of elasticity can help Barry Callebaut in his decision making by helping him to gain a profit margin in his business. According to the law of demand, the lower the price of the products, the higher the quantity demanded of its product which literally means that he need to lowering his production cost by improving the technology advance in the making of his product or substituting his main product with something cheaper and else so he can sell his product at its minimum price and increasing the demand of his product at the same time. Because cocoa isn’t a normal or necessity good, so the demand for his product may be elastic because the buyers isn’t buying the cocoa product as their priority need so the small percentage change in price may lead to a larger percentage change for the quantity demanded and it will greatly affect the market demand for cocoa product. Since Barry Callebaut understand the basic concept of elasticity, he now can increase his net profit as the consumer prefer his product as long as he keep his product’s price cheaper than any other cocoa maker company.


NUR AIN JANNAH BINTI MOHD NAHAR (044870) DIPLOMA IN INSURANCE
NUR AIN JANNAH BINTI MOHD NAHAR (044870) DIPLOMA IN INSURANCE
In my opinion, if increase in demand is less than proportionate to fall in price, his total revenue will fall his profits would be certainly less. Therefore, knowledge of elasticity of demand may help the businessman to make a decision whether tp cut or increase the price of his product or to shift the burden of any addition cost of production on to the consumers by charging high price. In general, for items having inelastic demand, the producer will fix a higher price and items whose demand is elastic the businessman will 
ALYA AS'SAADAH BT ROSHALI (045162)(DIA)
ALYA AS'SAADAH BT ROSHALI (045162)(DIA)
First of all, there are three types of elasticities of demand, price elasticity of demand , income elasticity of demand,  and cross elasticity of demand. n my opinion, Barry Callebaut has to focus on the cross elasticity of demand  which is measure the responsiveness or sensitivity of quantity demanded for a product due to change in the price of a related product. He has a negative cross elasticity because an increase the price of cocoa will decrease the demand in the chocolate  and vise versa. Otherwise, he also has to think about the degree of price elasticity of demand. in this case, chocolate is the inelastic demand. inelastic demand is a condition in which a large percentage changes in the price will only affect the quantity demanded by a small percentage. If Barry Callebaut decrease the price of chocolate, he can gain more profit and can compete with other brands.
NURFAZLIANA BINTI ABDUL RISAM (045272) DIPLOMA IN MARKETING
NURFAZLIANA BINTI ABDUL RISAM (045272) DIPLOMA IN MARKETING
 In my opinion, the knowledge of elasticity can help Barry Callebaut in its decision making by, first, helping him to understand the law of demand which states that the higher the price of a product, the lower the quantity demanded of that product and vice versa.  The product that Barry Callebaut's company sells is an elastic demand product because a small percentage change in the price of a product will lead to a larger percentage in quantity demanded, which also means that the product is a product with a high substitutes. This means that consumers can search for another product to satisfy their needs, in this case maybe they can search for candy or jelly. When the price increases, people tend to be more sensitive towards it because chocolate is not a necessity goods or normal goods. 
NUR AIN JANNAH BINTI MOHD NAHAR (044870) DIPLOMA IN INSURANCE
NUR AIN JANNAH BINTI MOHD NAHAR (044870) DIPLOMA IN INSURANCE
NUR HAKIMAH ATIQAH BINTI MUHAMMAD HAIKAL (0449610) DIPLOMA IN ACCOUNTING
NUR HAKIMAH ATIQAH BINTI MUHAMMAD HAIKAL (0449610) DIPLOMA IN ACCOUNTING
First and foremost, Barry Callebaut need to understand about elasticity clearly. My opinion according Barry Callebaut situation, the best way to maintain profit margins with increases small percentage in the price of product like the concept of elastic demand. However, elastic demand  is increases highly in price lead the larger percentage decreases in demand. For avoid facing loss because of the decreases in demand, Barry Callebaut can reduce the purchase of cocoa beans and mix with cheaper substitute that can make the cost of production decreases for saving. Accordingly, the purchase of cocoa is will did not high and total sales revenue will increases. It can save the budget by the increasing in small percentage of price with nothing need to worry too much about demand. 
NADHIRAH BINTI ROSZUAN (045203) DIA
NADHIRAH BINTI ROSZUAN (045203) DIA
In my opinion the knowledge of elasticity can help Barry callebaut in its decision making because they can determine their price of a product based on it. Elastic demand is condition in which a small percentage change in the price of a product will lead to a larger percentage change in quantity demanded while inelastic demand is a condition in which a large percentage change in the price will only affect the quantity demanded by a small percentage.The product of chocolate that sell from Barry callebaut is elastic because chocolate is high substitutes so, if the company rising the price of chocolate, the customers will find another substitutes.Therefore to increase the profit Barry callebaut, they need to sell the chocolate in the lower price cheaper than another company to attract customers to buy from them. For example, when the price of chocolate is decreases by 5%, the quantity demanded for the chocolate will increases 10% and this will increase the company's profit.
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MUHAMMAD AMIR ZAKWAN BIN ZAKARIA, 044978, DIA
MUHAMMAD AMIR ZAKWAN BIN ZAKARIA, 044978, DIA
In my opinion, Barry Callebaut must know about price elasticity. Price elasticity of demand is a measure of change in quantity demanded of a commodity relative to a change in its price. If the demand is inelastic, an increase in price results in increased revenue. If the price rise results in decreased revenue, the demand is elastic. Knowing the price elasticity of demand, Barry Callebaut’s company can decide on an optimum price level of his commodity to achieve his revenue targets. Price elasticity information can help him decide how much price reduction is necessary to increase revenue to a certain target, or what level of price increase will be optimal (since extra revenue from a price increase may be wiped out by decreased demand). Barry Callebaut’s is a cocoa maker, this product is an inelastic demand.  If Barry Callebaut want to increase his profit, he must increase his product price. The conclusion is, if Barry want to maintain his profitability , he must make a right decision and be successful than the other company who sell cocoa.
FADILLA BINTI SYAFRIL SIDI (045501), DIA.
FADILLA BINTI SYAFRIL SIDI (045501), DIA.
In my opinion, Barry Callebaut need to know that cocoa is elastic demand. Cocoa demand had low demand because the small percentage change in the price of a product will lead to a larger percentage change in the quantity demanded. This is means, consumer have another goods to substitutes. So, Barry Callebaut must use the cheapest mehtod of production in making chocolate.They must use alternative that have low of cost of production than before. The low of cost of production, will increase their profit. Or Barry Callebaut have to decrease their chocolate price. This is because, Cocoa is elastic demand so if they decrease in price will lead to a increase in total revenue.
Name: Ain Shafiqa binti Nor Azly (045742) -DIA-
Name: Ain Shafiqa binti Nor Azly (045742) -DIA-
In my opinion, Barry Callebaut needs to know that cocoa is inelastic demand because cocoa is a  major ingredient in chocolate making. Inelastic demand is a condition in which a large percentage change in the price will only affect the quantity demanded by a small percentage. Barry Callebaut can not raise the price of chocolate on the market even though cocoa price increase. If Barry Callebaut increase it prices, customers have fewer substitutes. So, it profit will increase. Now, Barry Callebaut needs to compete with other chocolate shops for profit. If Barry Callebaut increase the price, customers have many options by going to another shop. So, it profit will decrease. To avoid this happening, Barry Callebaut needs to reduce the cost of making chocolate. This is because reducing manufacturing costs is more important than increasing the price of chocolate in the market. So, Barry Callebaut can still maintain profitable even cocoa prices increase.
Syahmina Binti Johan (045649) DIA
Syahmina Binti Johan (045649) DIA
In my opinion, elasticity of demand may be different types, depending upon the factor that is responsible for causing the change in demand. For this situation, increasing price of its product to maintain or maximize profit is one of the primary concerns of procedures, however during the course of increasing the retail prices, Barry Callebaut must not forget that demand and prices share inverse relationship . Barry Callebaut must be aware that demand falls with rise in price.Thus they increase price of their commodity to that level where their desired or optimal profit is still maintain or achievable. For example, let say the cost of production per unit for Barry Callebaut for three cases is constant RM5, the price per unit for the first case is RM10, the second case is RM11 and for the third case is RM12 . Demand for 3 cases decreasing 100 units, 90 units and 80 units respectively according to the principle of price elasticity of demand where increasing in prices, will decrease the quantity of demand. Now the main focus is the profit where the profit of first case is RM500, second case is RM 540 and third case is RM560. From what I explain above, it is clear that increasing in its retail prices, will lead to decreasing in quantity of demand thus increase or maintain the profit.
Nur Farahusna Binti Asrul Effendi (045665)
Nur Farahusna Binti Asrul Effendi (045665)
DII
In my opinion, the cocoa product is an inelastic demand. This is because the cocoa product is one of the good with substitute. A decrease in price will lead to an increase in total revenue of Barry Callebut company because the demand is sensitive to price change. In conclusion, if Barry Cellebut wants to raise his profit, he has to reduce his production cost based on the inelastic demand.
Wan NurNissa Amira bt Zulkefli(045631)
Wan NurNissa Amira bt Zulkefli(045631)
DII
In my opinion,elastic demand is a condition in which a small percentage change in the price of a product will lead to a larger percentage change in the quantity demand.The factor that reduced it sales growth is because of the price elasticity influence Barry Callebaut company's profit margin.Besides that,refer to the law of demand, the higher the price,the lower the quantity demanded by consumer.
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NUZUL FATIHAH SYAHIRAH BINTI MAZLAN, 045351, DIPLOMA PERAKAUNAN
NUZUL FATIHAH SYAHIRAH BINTI MAZLAN, 045351, DIPLOMA PERAKAUNAN
From my perspective, the knowledge of elasticity can help Barry Callebaut in its decision making by identify the definition of demand because without demand from consumer, Barry's company cannot obtain profit from selling the cocoa product. Demand is defined as the ability and willingness to buy specific quantity of goods in a given period of time at a particular price, ceteris paribus. Demand differs from desire, want, wish and the like. The law of demand states that the lower the price of product, the higher the quantity demand, ceteris paribus. From the Barry's situation he had to reduce the price of cocoa product so that the quantity demand of the cocoa product will increase. The cocoa product is an elastic demand that states in the degree of price elasticity of demand. Elastic demand is a situation in which a small percentage change in the price of a product will lead to a larger percentage change in the quantity demand. For example, when Barry decrease the price of cocoa product , the quantity demand for the product will rise. So, Barry will not face the negative effect to the company. This is because the cocoa product is one of the good with high substitute. Furthermore, a decrease in price will lead to an increase in total revenue, since quantity demand is sensitive to price changes. The practical importance of elasticity of demand states the pricing theory which Barry as a seller, can fix a lesser price for the cocoa product which are elastic, for demand to earn higher revenue that products sold in an imperfect market, and vice versa. Last but not least, the practical importance of income elasticity of demand, can divide into two categorize, which forecasting and promotional strategy. For the forecasting, knowledge of income elasticity of demand allows manager to forecast future demand and prepare supply to meet demand. For example, when the country is expected to be in a state of recession, Barry can plan to sell the cocoa product during recession. Finally, the promotional strategy which different target groups are chosen to promote different product. If the product is a normal product, promotion will be effective to the middle class. In the case of Barry, Barry can make the promotion of the cocoa product to increase more profit. In conclusion, Barry can be success, by get more tips and steps of the demand to gains more profits
NUZUL FAQIHAH SYAFIQAH BINTI MAZLAN, 045347, DIPLOMA PERAKAUNAN
NUZUL FAQIHAH SYAFIQAH BINTI MAZLAN, 045347, DIPLOMA PERAKAUNAN
In my opinion, elasticity can be defined as the measure of responsiveness of demand and supply of goods or service to an increase or decrease in its price. The knowledge of elasticity can help Barry Callebaut in its decision making by reduce the price of cocoa product to attract more consumer to buy the product. From this way, Barry Callebaut will provide more profit for his company. So. his company will not face the negative impact on profitability. From the degree of price elasticity of demand, this situation involved elastic demand. Elastic demand is a condition in which a small percentage change in the price of a product will lead to a larger percentage change in the quantity demanded.For example, when the price of cocoa product decrease by 5%, the quantity demand for the cocoa product will increase by 10%. This is because cocoa product is a good with high subtitutes. How Barry Callebaut determine the price of elasticity of demand for the cocoa product? From my words, for the cocoa product which have many substitutes, demand is more elastic because consumers are very responsive to changes in the price of the product. For example, if the price of cadbury chocolate increase, consumers can substitute the cadbury chocolate with  the cocoa product from Barry's company, which sells the cheapest one, so the demand is elastic. Moreover, from the concept of income elasticity, the cooa product is inelastic income. The inelastic income is a condition in which the quantity demand for a product increase as income increase, although the income increase faster than the quantity demand. This is because the type of cocoa product is a normal good which the curve are upward sloping. Last but not least, from the concept of cross elasticity of demand, cocoa product is categorize as positive cross elasticity. It is define as a decrease in the price of one product will decrease the quantity demand of another product, and vise versa. It is applicable to the substitute good because for example, when the price of cadbury increase, the quantity demand for cocoa product will increase. In conclusion, Barry have to rise the demand for the cocoa product with the knowledge of elasticity to make the company gains more profit, by making the price of cocoa product, cheaper than others. 
NURUL NAJWA SHAFIKA BT ABDULLAH, 041890, DIP.INSURANS
NURUL NAJWA SHAFIKA BT ABDULLAH, 041890, DIP.INSURANS
In my ipinion, Barry Callebaut needs to know the reaction of consumers towards a price change. The elasticity or responsiveness  of demand in a market is great or small according as the amount demanded increases much or little for a given fall in price and diminishing much or little for a given  rise in price. But this diminution may be slow or rapid and a small fall in price will cause a comparatively large increases in his purchases. The elasticity of his wants, we may say is great. When the price elasticity of demand for a good is relatively elastic the percentage change in quantity demand is greater than that in price. Hence, when the price is raised, the total revenue falls, and vice versa.
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RAFIQAH BT ROZELI, 045140, DIPLOMA PERAKAUNAN
RAFIQAH BT ROZELI, 045140, DIPLOMA PERAKAUNAN
The knowledge of elasticity can help Barry Callebaut in its decision making by knowing 
NORAZLINA ABDULLAH, 01234, DIPLOMA ABC
NORAZLINA ABDULLAH, 01234, DIPLOMA ABC
Please write down your name, matric no and course in the TITLE
NAME : OMAR FAAYIZ BIN OMAR FAROOK (045116) DIA
NAME : OMAR FAAYIZ BIN OMAR FAROOK (045116) DIA
 Barry Callebaut need to know the price elacticity of the good and the service he offered. For the revenue , Barry Callebaut need to raised the price of the product to a certain level only . If he sold the product at a higher amount, the demand for the product may eventually decreased and this may lead to less profit . Elasticity is importance to business owners. If the percentage increase in unit price will affect the demand for a product then it would lead customer to decide which price would be most profitable for the business . With elastic demand, the total revenue will decrease if the price is raised. Then inelastic demand, the total revenue will increase if the price is raised. Business often sell inelastic product because by doing o they will lost only a few customer then as a result the price will increase. The general formula for elasticity (represented by "E") in the following equation is: E = percent change in x / percent change in y. Barry Callebaut need to know the price he charge for products or services say a lot of his company’s competitive ways. Barry Callebaut also need to know that coca is can be subtitutes with others. So it is elastic demand

My Opinion
My Opinion 
Barry Callebaut must use small percentage change in the price of a product will lead to a larger percentage change in the quantity demanded. For example, when the price of cocoa butter increase by 5%, the quantity demanded for the powder will fall by 10%. 
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In my opinion, Barry
 In my opinion, Barry has to reduce the price of the cocoa product so that the quantity demand for the product will increase and he will gain more profit
in
 in 
NOR MAWADDAH BINTI MOHD NOOR (044886) DIM
NOR MAWADDAH BINTI MOHD NOOR (044886) DIM
In my opinion,  Barry Callebaut has to know about the law of demand that is when the higher the price of the product , the lower the quantity of demand. Thus, the company need to reduce the cost of cocoa butter and powder to make sure the price for the chocolate can be reduce too. For example, when the price of the cocoa increased by 5% , the quantity demand for the cocoa will fall to 10%. This show that the price of elasticity of demand is elastic. Therefore, the company need to reduce the price of cocoa so they can increase the total revenue.
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sharifah khatijah bt syed sagap(045215)diploma in accounting
sharifah khatijah bt syed sagap(045215)diploma in accounting
in my opinion 
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NURAIN LIYANA BINTI ZULLKEFFLY ( 045408 ) DIM
NURAIN LIYANA BINTI ZULLKEFFLY ( 045408 ) DIM
the law of demand stated that when price is rising , demand would decrease and vice versa, ceteris peribus. the price elasticity for Barry Callebut's case is definitely elastic . this is because when there is small changes in one of the factor , the aftermath gonna affected hardly . the price elasticity for Barry Callebut is considered as high substitute which is means , consumer especially will react sensitively about price changing as they still have some other choices to make other than just one product . so , to grow the company Barry supposedly to lower their chocolate product to attract more consumer and earn bigger profit than before.
WARDIANI BINTI MOHD NORIZWA (045863) DIM
WARDIANI BINTI MOHD NORIZWA (045863) DIM
In my opinion,  Barry Callebaut must use small percentage change in the price of a product will lead to a larger percentage change in the quantity demanded. For example, when the price of cocoa butter increase by 5%, the quantity demanded for the powder will fall by 10%. Elasticity of deman refers to the sensitivity of quantity demanded with respect to  changes in another outside factor. There are many types of elasticity of demand. The one most relevant to businesses, however, is the price elasticity of demand, which measures the change in demand as a results of a change in price. Different products exhibit different elasticities, which in turn has an influence on a firm's pricing decisions.  In economics, the demand for a certain good or service is represented by the demand curve 

ITRAH BIN SAZALI (045746) DIM
ITRAH BIN SAZALI (045746) DIM
 First of all , elastic demand is when price or other factors have a big effect on the quantity consumers want to buy . From my point of view , Barry Callebaut need to know the market elasticity of demand . If a good or services has an elastic demand , it means the consumer will make a lot of comparison between other products . Barry Callebaut are running a cocoa company which got so many subtitutes item where this leads to elastic demand . According to law of demand if the price increases the demand will decrease same goes with substitutes item , for an example , cocoa and vanilla , if the price of cocoa increase , the demand for cocoa will decrease and the demand for vanilla will increase . So in order to increase their revenue , Barry Callebaut must reduce the price of their goods first so the quantity demanded will increase and gain profit . So in this case , Barry Callebaut needs to use the cheapest method of production and most efficient technique to produce the goods or product . Barry Callebaut already had a negative profit so he must avoid selling the product at a higher prices , if he do so it will lead to nothing else , which is loss . The elasticity of demand for Barry Callebaut is elastic .
PUTERI QISTINA AZIZAN (046006) DITR Based on my opinion, Barry Callebaut should reduce the price in order, to attract more customers to buy his chocolate and indirectly, it can increase the total revenue. When a small percentage change in the price of a product will lead to a larger percentage change in the quantity demanded. Lets says, if the price of chocolate is increase by 5%, the quantity demanded for chocolate will fall 10%. Then if Barry Callebaut want to increase total revenue, the demand would be inelastic. When the price is increase, the total revenue also increase, whereas a decrease in price will lead to a decrease in total revenue .an increase in price will lead to an increase in total revenue, since quantity demanded is less sensitive to any price changes. But when the demand is elastic, an increase in price will lead to a decrease in total revenue. An increase in price will lead to a decrease in total revenue, since quantity demanded is sensitive to price changes.
PUTERI QISTINA AZIZAN (046006) DITR                                             Based on my opinion, Barry Callebaut should reduce the price in order, to attract more customers to buy his chocolate and indirectly, it can increase the total revenue. When a small percentage change in the price of a product will lead to a larger percentage change in the quantity demanded. Lets says, if the price of chocolate is increase by 5%, the quantity demanded for chocolate will fall 10%. Then if Barry Callebaut want to increase total revenue, the demand would be inelastic. When the price is increase, the total revenue also increase, whereas a decrease in price will lead to a decrease in total revenue .an increase in price will lead to an increase in total revenue, since quantity demanded is less sensitive to any price changes. But when the demand is elastic, an increase in price will lead to a decrease in total revenue. An increase in price will lead to a decrease in total revenue, since quantity demanded is sensitive to price changes.
WAN KHAIRUL IKHWAN BIN MOHD SHOFI(041852) DII
WAN KHAIRUL IKHWAN BIN MOHD SHOFI(041852) DII
In my opinion, what happen to Barry Callebout case is there are elastic demand because the Cocoa had the small percentage change in the price of a product will lead to a larger percentage change in quantity demand. This means consumers have the best substitutes to replace Cocoa. Besides that, maybe the price of Cocoa are expensive so base on the law of demand, the higher the price , the lower the quantity demanded by the consumer. 
In my opinion, what
 In my opinion, what happen to Barry Callebout case is there are elastic demand because the Cocoa had the small percentage change in the price of a product will lead to a larger percentage change in quantity demand. This means consumers have the best substitutes to replace Cocoa. Besides that, maybe the price of Cocoa are expensive so base on the law of demand, the higher the price , the lower the quantity demanded by the consumer. 
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KU INTAN MASTURA BINTI KU MUHAMAD FADZIL ( 045586 ) ( DIA )
KU INTAN MASTURA BINTI KU MUHAMAD FADZIL ( 045586 ) ( DIA )
The price elasticity of Barry Callebaut is elastic. Elastic is a condition in which a small percentage change in the price of a product will lead a larger percentage change in the quantity demand. The Barry Callebaut Company had a negative impact on profitability. This problem happen for example because there are many substitutes good in the market that can be use in place of another product or service. For example cocoa and vanilla. When the price of the cocoa increase , the quantity of cocoa will decrease and the demand for vanilla will increase. This will lower the Barry Callebaut's company profits because consumers are very sensitive towards price. As the cocoa is elastic , so the manager of the Barry Callebaut Company would be unable to increase the price of cocoa without damaging demand. The Barry Callebaut main profits came from products in higher demand. In my opinion , the first way that Barry Callebaut can overcame this problem by using the cheapest method of production and the most efficient techniques in the produce cocoa. So with that this company can sell the cocoa with the low price that the consumers can buy the cocoa in more quantities , so the Barry Callebaut can get the higher profits. Next , the second way that the Barry Callebaut can overcame this problem by produce the good that have high demand from the consumers. For examples , if the product have a hight consumers taste , the demand for that product will increase. Furthermore , the Barry Callebaut can advertisments their product , so with this it will help to attarct people to their product and the demand for the product will increase as a result that company can enjoy the higher profits.

NUR NABILAH FARHANA BINTI ISMAIL ZAKI (046063) (DIM)
NUR NABILAH FARHANA BINTI ISMAIL ZAKI (046063) (DIM)
In my opinion, Barry Callebaut can solve their problem with the knowledge of elasticity which is by knowing specificly about the price of goods that they provided. In this case, they need to know that cocoa is include as goods with high substitutes which is an elastic demand. When the demand is elastic, any of inflation or deflation in price will lead to a profit or loss. If Barry Callebaut wants to increase their revenue, they must first reduce the price of their goods so that the demand of their goods will increase. They also need to know that the elasticity of a good or service directly affects the customer retention rates of a company which is very important for this company to gain a higher profit. Barry callebaut also need to prevent themselves from increasing price of their goods in the meantime since quantity demanded is sensitive to price changes.

HAIRIYAH BINTI YUSUF (044888), DIPLOMA IN MARKETING
HAIRIYAH BINTI YUSUF (044888), DIPLOMA IN MARKETING
Elasticity is a measure of a variable’s sensitivity to a change in another variable. In business and economics, elasticity refers to the degree to which individuals, consumers or producers change their demand or the amount supplied in response to the price or income changes. In my humble opinion, I think the knowledge of elasticity can help Barry Callebaut in his decision making by helping him to gain a profit margin in his business. According to the law of demand, the lower the price of the products, the higher the quantity demanded of its product which literally means that he need to lowering his production cost by improving the technology advance in the making of his product or substituting his main product with something cheaper and else so he can sell his product at its minimum price and increasing the demand of his product at the same time. Because cocoa isn’t a normal or necessity good, so the demand for his product may be elastic because the buyers isn’t buying the cocoa product as their priority need so the small percentage change in price may lead to a larger percentage change for the quantity demanded and it will greatly affect the market demand for cocoa product. Since Barry Callebaut understand the basic concept of elasticity, he now can increase his net profit as the consumer prefer his product as long as he keep his product’s price cheaper than any other cocoa maker company.


NUR AIN JANNAH BINTI MOHD NAHAR (044870) DIPLOMA IN INSURANCE
NUR AIN JANNAH BINTI MOHD NAHAR (044870) DIPLOMA IN INSURANCE
In my opinion, if increase in demand is less than proportionate to fall in price, his total revenue will fall his profits would be certainly less. Therefore, knowledge of elasticity of demand may help the businessman to make a decision whether tp cut or increase the price of his product or to shift the burden of any addition cost of production on to the consumers by charging high price. In general, for items having inelastic demand, the producer will fix a higher price and items whose demand is elastic the businessman will 
ALYA AS'SAADAH BT ROSHALI (045162)(DIA)
ALYA AS'SAADAH BT ROSHALI (045162)(DIA)
First of all, there are three types of elasticities of demand, price elasticity of demand , income elasticity of demand,  and cross elasticity of demand. n my opinion, Barry Callebaut has to focus on the cross elasticity of demand  which is measure the responsiveness or sensitivity of quantity demanded for a product due to change in the price of a related product. He has a negative cross elasticity because an increase the price of cocoa will decrease the demand in the chocolate  and vise versa. Otherwise, he also has to think about the degree of price elasticity of demand. in this case, chocolate is the inelastic demand. inelastic demand is a condition in which a large percentage changes in the price will only affect the quantity demanded by a small percentage. If Barry Callebaut decrease the price of chocolate, he can gain more profit and can compete with other brands.
NURFAZLIANA BINTI ABDUL RISAM (045272) DIPLOMA IN MARKETING
NURFAZLIANA BINTI ABDUL RISAM (045272) DIPLOMA IN MARKETING
 In my opinion, the knowledge of elasticity can help Barry Callebaut in its decision making by, first, helping him to understand the law of demand which states that the higher the price of a product, the lower the quantity demanded of that product and vice versa.  The product that Barry Callebaut's company sells is an elastic demand product because a small percentage change in the price of a product will lead to a larger percentage in quantity demanded, which also means that the product is a product with a high substitutes. This means that consumers can search for another product to satisfy their needs, in this case maybe they can search for candy or jelly. When the price increases, people tend to be more sensitive towards it because chocolate is not a necessity goods or normal goods. 
NUR AIN JANNAH BINTI MOHD NAHAR (044870) DIPLOMA IN INSURANCE
NUR AIN JANNAH BINTI MOHD NAHAR (044870) DIPLOMA IN INSURANCE
NUR HAKIMAH ATIQAH BINTI MUHAMMAD HAIKAL (0449610) DIPLOMA IN ACCOUNTING
NUR HAKIMAH ATIQAH BINTI MUHAMMAD HAIKAL (0449610) DIPLOMA IN ACCOUNTING
First and foremost, Barry Callebaut need to understand about elasticity clearly. My opinion according Barry Callebaut situation, the best way to maintain profit margins with increases small percentage in the price of product like the concept of elastic demand. However, elastic demand  is increases highly in price lead the larger percentage decreases in demand. For avoid facing loss because of the decreases in demand, Barry Callebaut can reduce the purchase of cocoa beans and mix with cheaper substitute that can make the cost of production decreases for saving. Accordingly, the purchase of cocoa is will did not high and total sales revenue will increases. It can save the budget by the increasing in small percentage of price with nothing need to worry too much about demand. 
NADHIRAH BINTI ROSZUAN (045203) DIA
NADHIRAH BINTI ROSZUAN (045203) DIA
In my opinion the knowledge of elasticity can help Barry callebaut in its decision making because they can determine their price of a product based on it. Elastic demand is condition in which a small percentage change in the price of a product will lead to a larger percentage change in quantity demanded while inelastic demand is a condition in which a large percentage change in the price will only affect the quantity demanded by a small percentage.The product of chocolate that sell from Barry callebaut is elastic because chocolate is high substitutes so, if the company rising the price of chocolate, the customers will find another substitutes.Therefore to increase the profit Barry callebaut, they need to sell the chocolate in the lower price cheaper than another company to attract customers to buy from them. For example, when the price of chocolate is decreases by 5%, the quantity demanded for the chocolate will increases 10% and this will increase the company's profit.
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MUHAMMAD AMIR ZAKWAN BIN ZAKARIA, 044978, DIA
MUHAMMAD AMIR ZAKWAN BIN ZAKARIA, 044978, DIA
In my opinion, Barry Callebaut must know about price elasticity. Price elasticity of demand is a measure of change in quantity demanded of a commodity relative to a change in its price. If the demand is inelastic, an increase in price results in increased revenue. If the price rise results in decreased revenue, the demand is elastic. Knowing the price elasticity of demand, Barry Callebaut’s company can decide on an optimum price level of his commodity to achieve his revenue targets. Price elasticity information can help him decide how much price reduction is necessary to increase revenue to a certain target, or what level of price increase will be optimal (since extra revenue from a price increase may be wiped out by decreased demand). Barry Callebaut’s is a cocoa maker, this product is an inelastic demand.  If Barry Callebaut want to increase his profit, he must increase his product price. The conclusion is, if Barry want to maintain his profitability , he must make a right decision and be successful than the other company who sell cocoa.
FADILLA BINTI SYAFRIL SIDI (045501), DIA.
FADILLA BINTI SYAFRIL SIDI (045501), DIA.
In my opinion, Barry Callebaut need to know that cocoa is elastic demand. Cocoa demand had low demand because the small percentage change in the price of a product will lead to a larger percentage change in the quantity demanded. This is means, consumer have another goods to substitutes. So, Barry Callebaut must use the cheapest mehtod of production in making chocolate.They must use alternative that have low of cost of production than before. The low of cost of production, will increase their profit. Or Barry Callebaut have to decrease their chocolate price. This is because, Cocoa is elastic demand so if they decrease in price will lead to a increase in total revenue.
Name: Ain Shafiqa binti Nor Azly (045742) -DIA-
Name: Ain Shafiqa binti Nor Azly (045742) -DIA-
In my opinion, Barry Callebaut needs to know that cocoa is inelastic demand because cocoa is a  major ingredient in chocolate making. Inelastic demand is a condition in which a large percentage change in the price will only affect the quantity demanded by a small percentage. Barry Callebaut can not raise the price of chocolate on the market even though cocoa price increase. If Barry Callebaut increase it prices, customers have fewer substitutes. So, it profit will increase. Now, Barry Callebaut needs to compete with other chocolate shops for profit. If Barry Callebaut increase the price, customers have many options by going to another shop. So, it profit will decrease. To avoid this happening, Barry Callebaut needs to reduce the cost of making chocolate. This is because reducing manufacturing costs is more important than increasing the price of chocolate in the market. So, Barry Callebaut can still maintain profitable even cocoa prices increase.
Syahmina Binti Johan (045649) DIA
Syahmina Binti Johan (045649) DIA
In my opinion, elasticity of demand may be different types, depending upon the factor that is responsible for causing the change in demand. For this situation, increasing price of its product to maintain or maximize profit is one of the primary concerns of procedures, however during the course of increasing the retail prices, Barry Callebaut must not forget that demand and prices share inverse relationship . Barry Callebaut must be aware that demand falls with rise in price.Thus they increase price of their commodity to that level where their desired or optimal profit is still maintain or achievable. For example, let say the cost of production per unit for Barry Callebaut for three cases is constant RM5, the price per unit for the first case is RM10, the second case is RM11 and for the third case is RM12 . Demand for 3 cases decreasing 100 units, 90 units and 80 units respectively according to the principle of price elasticity of demand where increasing in prices, will decrease the quantity of demand. Now the main focus is the profit where the profit of first case is RM500, second case is RM 540 and third case is RM560. From what I explain above, it is clear that increasing in its retail prices, will lead to decreasing in quantity of demand thus increase or maintain the profit.
Nur Farahusna Binti Asrul Effendi (045665)
Nur Farahusna Binti Asrul Effendi (045665)
DII
In my opinion, the cocoa product is an inelastic demand. This is because the cocoa product is one of the good with substitute. A decrease in price will lead to an increase in total revenue of Barry Callebut company because the demand is sensitive to price change. In conclusion, if Barry Cellebut wants to raise his profit, he has to reduce his production cost based on the inelastic demand.
Wan NurNissa Amira bt Zulkefli(045631)
Wan NurNissa Amira bt Zulkefli(045631)
DII
In my opinion,elastic demand is a condition in which a small percentage change in the price of a product will lead to a larger percentage change in the quantity demand.The factor that reduced it sales growth is because of the price elasticity influence Barry Callebaut company's profit margin.Besides that,refer to the law of demand, the higher the price,the lower the quantity demanded by consumer.
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NUZUL FATIHAH SYAHIRAH BINTI MAZLAN, 045351, DIPLOMA PERAKAUNAN
NUZUL FATIHAH SYAHIRAH BINTI MAZLAN, 045351, DIPLOMA PERAKAUNAN
From my perspective, the knowledge of elasticity can help Barry Callebaut in its decision making by identify the definition of demand because without demand from consumer, Barry's company cannot obtain profit from selling the cocoa product. Demand is defined as the ability and willingness to buy specific quantity of goods in a given period of time at a particular price, ceteris paribus. Demand differs from desire, want, wish and the like. The law of demand states that the lower the price of product, the higher the quantity demand, ceteris paribus. From the Barry's situation he had to reduce the price of cocoa product so that the quantity demand of the cocoa product will increase. The cocoa product is an elastic demand that states in the degree of price elasticity of demand. Elastic demand is a situation in which a small percentage change in the price of a product will lead to a larger percentage change in the quantity demand. For example, when Barry decrease the price of cocoa product , the quantity demand for the product will rise. So, Barry will not face the negative effect to the company. This is because the cocoa product is one of the good with high substitute. Furthermore, a decrease in price will lead to an increase in total revenue, since quantity demand is sensitive to price changes. The practical importance of elasticity of demand states the pricing theory which Barry as a seller, can fix a lesser price for the cocoa product which are elastic, for demand to earn higher revenue that products sold in an imperfect market, and vice versa. Last but not least, the practical importance of income elasticity of demand, can divide into two categorize, which forecasting and promotional strategy. For the forecasting, knowledge of income elasticity of demand allows manager to forecast future demand and prepare supply to meet demand. For example, when the country is expected to be in a state of recession, Barry can plan to sell the cocoa product during recession. Finally, the promotional strategy which different target groups are chosen to promote different product. If the product is a normal product, promotion will be effective to the middle class. In the case of Barry, Barry can make the promotion of the cocoa product to increase more profit. In conclusion, Barry can be success, by get more tips and steps of the demand to gains more profits
NUZUL FAQIHAH SYAFIQAH BINTI MAZLAN, 045347, DIPLOMA PERAKAUNAN
NUZUL FAQIHAH SYAFIQAH BINTI MAZLAN, 045347, DIPLOMA PERAKAUNAN
In my opinion, elasticity can be defined as the measure of responsiveness of demand and supply of goods or service to an increase or decrease in its price. The knowledge of elasticity can help Barry Callebaut in its decision making by reduce the price of cocoa product to attract more consumer to buy the product. From this way, Barry Callebaut will provide more profit for his company. So. his company will not face the negative impact on profitability. From the degree of price elasticity of demand, this situation involved elastic demand. Elastic demand is a condition in which a small percentage change in the price of a product will lead to a larger percentage change in the quantity demanded.For example, when the price of cocoa product decrease by 5%, the quantity demand for the cocoa product will increase by 10%. This is because cocoa product is a good with high subtitutes. How Barry Callebaut determine the price of elasticity of demand for the cocoa product? From my words, for the cocoa product which have many substitutes, demand is more elastic because consumers are very responsive to changes in the price of the product. For example, if the price of cadbury chocolate increase, consumers can substitute the cadbury chocolate with  the cocoa product from Barry's company, which sells the cheapest one, so the demand is elastic. Moreover, from the concept of income elasticity, the cooa product is inelastic income. The inelastic income is a condition in which the quantity demand for a product increase as income increase, although the income increase faster than the quantity demand. This is because the type of cocoa product is a normal good which the curve are upward sloping. Last but not least, from the concept of cross elasticity of demand, cocoa product is categorize as positive cross elasticity. It is define as a decrease in the price of one product will decrease the quantity demand of another product, and vise versa. It is applicable to the substitute good because for example, when the price of cadbury increase, the quantity demand for cocoa product will increase. In conclusion, Barry have to rise the demand for the cocoa product with the knowledge of elasticity to make the company gains more profit, by making the price of cocoa product, cheaper than others. 
NURUL NAJWA SHAFIKA BT ABDULLAH, 041890, DIP.INSURANS
NURUL NAJWA SHAFIKA BT ABDULLAH, 041890, DIP.INSURANS
In my ipinion, Barry Callebaut needs to know the reaction of consumers towards a price change. The elasticity or responsiveness  of demand in a market is great or small according as the amount demanded increases much or little for a given fall in price and diminishing much or little for a given  rise in price. But this diminution may be slow or rapid and a small fall in price will cause a comparatively large increases in his purchases. The elasticity of his wants, we may say is great. When the price elasticity of demand for a good is relatively elastic the percentage change in quantity demand is greater than that in price. Hence, when the price is raised, the total revenue falls, and vice versa.
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RAFIQAH BT ROZELI, 045140, DIPLOMA PERAKAUNAN
RAFIQAH BT ROZELI, 045140, DIPLOMA PERAKAUNAN
The knowledge of elasticity can help Barry Callebaut in its decision making by knowing 
NORAZLINA ABDULLAH, 01234, DIPLOMA ABC
NORAZLINA ABDULLAH, 01234, DIPLOMA ABC
Please write down your name, matric no and course in the TITLE
NAME : OMAR FAAYIZ BIN OMAR FAROOK (045116) DIA
NAME : OMAR FAAYIZ BIN OMAR FAROOK (045116) DIA
 Barry Callebaut need to know the price elacticity of the good and the service he offered. For the revenue , Barry Callebaut need to raised the price of the product to a certain level only . If he sold the product at a higher amount, the demand for the product may eventually decreased and this may lead to less profit . Elasticity is importance to business owners. If the percentage increase in unit price will affect the demand for a product then it would lead customer to decide which price would be most profitable for the business . With elastic demand, the total revenue will decrease if the price is raised. Then inelastic demand, the total revenue will increase if the price is raised. Business often sell inelastic product because by doing o they will lost only a few customer then as a result the price will increase. The general formula for elasticity (represented by "E") in the following equation is: E = percent change in x / percent change in y. Barry Callebaut need to know the price he charge for products or services say a lot of his company’s competitive ways. Barry Callebaut also need to know that coca is can be subtitutes with others. So it is elastic demand

My Opinion
My Opinion 
Barry Callebaut must use small percentage change in the price of a product will lead to a larger percentage change in the quantity demanded. For example, when the price of cocoa butter increase by 5%, the quantity demanded for the powder will fall by 10%. 
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NUR ZABARIAH BINTI AWANG @ SAID (045867) DIPLOMA IN ACCOUNTING :)
NUR ZABARIAH BINTI AWANG @ SAID (045867) DIPLOMA IN ACCOUNTING :)
In my opinion, Barry Callebout have to solve the problem by reduce the price of Cocoa product. This situation involves elastic demand because the Cocoa product is subtitute goods. If the price of Cocoa product is decrease, the quantity demand of product will increase. Hence, Barry Callebout will gain more profit for his company. In addition, Barry Callebout have to do a promotional strategy by giving a discount, lowest price, packaging or advertising of the Cocoa product. For example, the Cocoa product advertisement in Barry Callebout's company which carry endorsements by celebrities attract many consumers to buy that product. Then, Barry Callebout will not get any negative impact profitability. Futhermore, this is also involves positive cross elascity which is will decrease the price of one product will decrease the quantity demand of another product and vise versa. It is applecable to substitute goods such as, when the price of Cocoa product decrease, the quantity demanded for another product like Cadbury Chocolate will decrease. So that, the effect of the Cocoa product will make the consumers buy the Cocoa product rather than Cadbury Chocolate. In a conclusion, Barry Callebout have to make the price of Cocoa product cheaper than another product so that Barry Callebout's company will advanced, progressive, flourishing, onward, and headmost. 
Nur Syakirah Bt Azmi(045018)DIM
Nur Syakirah Bt Azmi(045018)DIM 
In my opinion , the Barry Callebout should decrease the price to get more custumers because elastic demand is a condition in which a small percentage change in the price of product will lead to a large percentage change in the quantity demand . For example when the price of compact disc increase by 5% the quantity demanded for the dics will fall by 10%. The Barry Callebout can promot the cocoa from affective advertisement  to attract and get attention from custumer to buy cocoa.

Nur syakirah binti azmi
Nur syakirah binti azmi
NUR AIN NATASHA BT ROSNAN (045841) DIPLOMA IN MARKETING
NUR AIN NATASHA BT ROSNAN (045841) DIPLOMA IN MARKETING
In my opinion, Barry Callebaut must use a small percentage change in the price of a product to lead a larger percentage change in the quantity of demanded.If he sold the product at a higher amount,the demand for the product may eventually decreased and this may lead to less profit.Hence,when the price is raised, the total revenue will fall and this can be refer to the law of demand,the higher the price ,the lower the quantity of demanded.
sharifah khatijah bt syed sagap(045215)diploma in accounting
sharifah khatijah bt syed sagap(045215)diploma in accounting
in my opinion why barry callebout  cant sold all his cocoa when he rise the price is because when the price of cocoa increase customer would fine another substitute for cocoa such as vanilla because they would get the lowest price when they buy vanilla prefer than they buy cocoa. it is because cocoa product is an elastic demand where the coeficient is more than 1.its is the condition in which a small percentage change in price of a product will lead to a larger percentage change in the quantity demand. so thats mean customer will easily find to another product once that cocoa product is increase. To solve that problem of the pile of cocoa product callebout have to decrease the price of the cocoa so that customer will prefer to buy back that product. so callebout will not face the loss since the product are sold out. other than that callebout also can make the promotional strategy to promote back his product. which is callebout can change his packaging to attracted the customer. callebout also can give the customer to taste the cocoa first for free so the customer would be more interested to buy that product.
goods. So, when increase
 goods. So, when increase in cocoa price the demand for cocoa will decrease and the demand for vanilla will increase. So we cannot get the high profit if we sold this goods with high price. Secondly, in my opinion Barry Callebaut must choose the cheapest method of production and the most efficient techniques to minimum the cost of production. So the seller can sell the good at a lower price and can get the highest profit. Next, Barry Callebaut also must to produce their product at a high quality and a greater efficiency. It is because in the market whatever the price of the product the customer will buy it as long as our product is more quality than others. Then, Barry Callebaut can also produce the goods and service for which there is a high demand from customer so as to enjoy higher profit. When we follow their needs, of course whatever product that we produce, the customer still buy it because its demand from them. Advertisement good normally have a higher demand because of awareness. This method will attract the people to the goods and services. For example, Barry Callebaut can introduce the cocoa via advertisement to get a high demand with high profit. 



NOR MAWADDAG
NOR MAWADDAG
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sharifah khatijah bt syed sagap(045215)diploma in accounting
sharifah khatijah bt syed sagap(045215)diploma in accounting
in my opinion 
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NURAIN LIYANA BINTI ZULLKEFFLY ( 045408 ) DIM
NURAIN LIYANA BINTI ZULLKEFFLY ( 045408 ) DIM
the law of demand stated that when price is rising , demand would decrease and vice versa, ceteris peribus. the price elasticity for Barry Callebut's case is definitely elastic . this is because when there is small changes in one of the factor , the aftermath gonna affected hardly . the price elasticity for Barry Callebut is considered as high substitute which is means , consumer especially will react sensitively about price changing as they still have some other choices to make other than just one product . so , to grow the company Barry supposedly to lower their chocolate product to attract more consumer and earn bigger profit than before.
WARDIANI BINTI MOHD NORIZWA (045863) DIM
WARDIANI BINTI MOHD NORIZWA (045863) DIM
In my opinion,  Barry Callebaut must use small percentage change in the price of a product will lead to a larger percentage change in the quantity demanded. For example, when the price of cocoa butter increase by 5%, the quantity demanded for the powder will fall by 10%. Elasticity of deman refers to the sensitivity of quantity demanded with respect to  changes in another outside factor. There are many types of elasticity of demand. The one most relevant to businesses, however, is the price elasticity of demand, which measures the change in demand as a results of a change in price. Different products exhibit different elasticities, which in turn has an influence on a firm's pricing decisions.  In economics, the demand for a certain good or service is represented by the demand curve 

ITRAH BIN SAZALI (045746) DIM
ITRAH BIN SAZALI (045746) DIM
 First of all , elastic demand is when price or other factors have a big effect on the quantity consumers want to buy . From my point of view , Barry Callebaut need to know the market elasticity of demand . If a good or services has an elastic demand , it means the consumer will make a lot of comparison between other products . Barry Callebaut are running a cocoa company which got so many subtitutes item where this leads to elastic demand . According to law of demand if the price increases the demand will decrease same goes with substitutes item , for an example , cocoa and vanilla , if the price of cocoa increase , the demand for cocoa will decrease and the demand for vanilla will increase . So in order to increase their revenue , Barry Callebaut must reduce the price of their goods first so the quantity demanded will increase and gain profit . So in this case , Barry Callebaut needs to use the cheapest method of production and most efficient technique to produce the goods or product . Barry Callebaut already had a negative profit so he must avoid selling the product at a higher prices , if he do so it will lead to nothing else , which is loss . The elasticity of demand for Barry Callebaut is elastic .
PUTERI QISTINA AZIZAN (046006) DITR Based on my opinion, Barry Callebaut should reduce the price in order, to attract more customers to buy his chocolate and indirectly, it can increase the total revenue. When a small percentage change in the price of a product will lead to a larger percentage change in the quantity demanded. Lets says, if the price of chocolate is increase by 5%, the quantity demanded for chocolate will fall 10%. Then if Barry Callebaut want to increase total revenue, the demand would be inelastic. When the price is increase, the total revenue also increase, whereas a decrease in price will lead to a decrease in total revenue .an increase in price will lead to an increase in total revenue, since quantity demanded is less sensitive to any price changes. But when the demand is elastic, an increase in price will lead to a decrease in total revenue. An increase in price will lead to a decrease in total revenue, since quantity demanded is sensitive to price changes.
PUTERI QISTINA AZIZAN (046006) DITR                                             Based on my opinion, Barry Callebaut should reduce the price in order, to attract more customers to buy his chocolate and indirectly, it can increase the total revenue. When a small percentage change in the price of a product will lead to a larger percentage change in the quantity demanded. Lets says, if the price of chocolate is increase by 5%, the quantity demanded for chocolate will fall 10%. Then if Barry Callebaut want to increase total revenue, the demand would be inelastic. When the price is increase, the total revenue also increase, whereas a decrease in price will lead to a decrease in total revenue .an increase in price will lead to an increase in total revenue, since quantity demanded is less sensitive to any price changes. But when the demand is elastic, an increase in price will lead to a decrease in total revenue. An increase in price will lead to a decrease in total revenue, since quantity demanded is sensitive to price changes.
WAN KHAIRUL IKHWAN BIN MOHD SHOFI(041852) DII
WAN KHAIRUL IKHWAN BIN MOHD SHOFI(041852) DII
In my opinion, what happen to Barry Callebout case is there are elastic demand because the Cocoa had the small percentage change in the price of a product will lead to a larger percentage change in quantity demand. This means consumers have the best substitutes to replace Cocoa. Besides that, maybe the price of Cocoa are expensive so base on the law of demand, the higher the price , the lower the quantity demanded by the consumer. 
In my opinion, what
 In my opinion, what happen to Barry Callebout case is there are elastic demand because the Cocoa had the small percentage change in the price of a product will lead to a larger percentage change in quantity demand. This means consumers have the best substitutes to replace Cocoa. Besides that, maybe the price of Cocoa are expensive so base on the law of demand, the higher the price , the lower the quantity demanded by the consumer. 
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KU INTAN MASTURA BINTI KU MUHAMAD FADZIL ( 045586 ) ( DIA )
KU INTAN MASTURA BINTI KU MUHAMAD FADZIL ( 045586 ) ( DIA )
The price elasticity of Barry Callebaut is elastic. Elastic is a condition in which a small percentage change in the price of a product will lead a larger percentage change in the quantity demand. The Barry Callebaut Company had a negative impact on profitability. This problem happen for example because there are many substitutes good in the market that can be use in place of another product or service. For example cocoa and vanilla. When the price of the cocoa increase , the quantity of cocoa will decrease and the demand for vanilla will increase. This will lower the Barry Callebaut's company profits because consumers are very sensitive towards price. As the cocoa is elastic , so the manager of the Barry Callebaut Company would be unable to increase the price of cocoa without damaging demand. The Barry Callebaut main profits came from products in higher demand. In my opinion , the first way that Barry Callebaut can overcame this problem by using the cheapest method of production and the most efficient techniques in the produce cocoa. So with that this company can sell the cocoa with the low price that the consumers can buy the cocoa in more quantities , so the Barry Callebaut can get the higher profits. Next , the second way that the Barry Callebaut can overcame this problem by produce the good that have high demand from the consumers. For examples , if the product have a hight consumers taste , the demand for that product will increase. Furthermore , the Barry Callebaut can advertisments their product , so with this it will help to attarct people to their product and the demand for the product will increase as a result that company can enjoy the higher profits.

NUR NABILAH FARHANA BINTI ISMAIL ZAKI (046063) (DIM)
NUR NABILAH FARHANA BINTI ISMAIL ZAKI (046063) (DIM)
In my opinion, Barry Callebaut can solve their problem with the knowledge of elasticity which is by knowing specificly about the price of goods that they provided. In this case, they need to know that cocoa is include as goods with high substitutes which is an elastic demand. When the demand is elastic, any of inflation or deflation in price will lead to a profit or loss. If Barry Callebaut wants to increase their revenue, they must first reduce the price of their goods so that the demand of their goods will increase. They also need to know that the elasticity of a good or service directly affects the customer retention rates of a company which is very important for this company to gain a higher profit. Barry callebaut also need to prevent themselves from increasing price of their goods in the meantime since quantity demanded is sensitive to price changes.

HAIRIYAH BINTI YUSUF (044888), DIPLOMA IN MARKETING
HAIRIYAH BINTI YUSUF (044888), DIPLOMA IN MARKETING
Elasticity is a measure of a variable’s sensitivity to a change in another variable. In business and economics, elasticity refers to the degree to which individuals, consumers or producers change their demand or the amount supplied in response to the price or income changes. In my humble opinion, I think the knowledge of elasticity can help Barry Callebaut in his decision making by helping him to gain a profit margin in his business. According to the law of demand, the lower the price of the products, the higher the quantity demanded of its product which literally means that he need to lowering his production cost by improving the technology advance in the making of his product or substituting his main product with something cheaper and else so he can sell his product at its minimum price and increasing the demand of his product at the same time. Because cocoa isn’t a normal or necessity good, so the demand for his product may be elastic because the buyers isn’t buying the cocoa product as their priority need so the small percentage change in price may lead to a larger percentage change for the quantity demanded and it will greatly affect the market demand for cocoa product. Since Barry Callebaut understand the basic concept of elasticity, he now can increase his net profit as the consumer prefer his product as long as he keep his product’s price cheaper than any other cocoa maker company.


NUR AIN JANNAH BINTI MOHD NAHAR (044870) DIPLOMA IN INSURANCE
NUR AIN JANNAH BINTI MOHD NAHAR (044870) DIPLOMA IN INSURANCE
In my opinion, if increase in demand is less than proportionate to fall in price, his total revenue will fall his profits would be certainly less. Therefore, knowledge of elasticity of demand may help the businessman to make a decision whether tp cut or increase the price of his product or to shift the burden of any addition cost of production on to the consumers by charging high price. In general, for items having inelastic demand, the producer will fix a higher price and items whose demand is elastic the businessman will 
ALYA AS'SAADAH BT ROSHALI (045162)(DIA)
ALYA AS'SAADAH BT ROSHALI (045162)(DIA)
First of all, there are three types of elasticities of demand, price elasticity of demand , income elasticity of demand,  and cross elasticity of demand. n my opinion, Barry Callebaut has to focus on the cross elasticity of demand  which is measure the responsiveness or sensitivity of quantity demanded for a product due to change in the price of a related product. He has a negative cross elasticity because an increase the price of cocoa will decrease the demand in the chocolate  and vise versa. Otherwise, he also has to think about the degree of price elasticity of demand. in this case, chocolate is the inelastic demand. inelastic demand is a condition in which a large percentage changes in the price will only affect the quantity demanded by a small percentage. If Barry Callebaut decrease the price of chocolate, he can gain more profit and can compete with other brands.
NURFAZLIANA BINTI ABDUL RISAM (045272) DIPLOMA IN MARKETING
NURFAZLIANA BINTI ABDUL RISAM (045272) DIPLOMA IN MARKETING
 In my opinion, the knowledge of elasticity can help Barry Callebaut in its decision making by, first, helping him to understand the law of demand which states that the higher the price of a product, the lower the quantity demanded of that product and vice versa.  The product that Barry Callebaut's company sells is an elastic demand product because a small percentage change in the price of a product will lead to a larger percentage in quantity demanded, which also means that the product is a product with a high substitutes. This means that consumers can search for another product to satisfy their needs, in this case maybe they can search for candy or jelly. When the price increases, people tend to be more sensitive towards it because chocolate is not a necessity goods or normal goods. 
NUR AIN JANNAH BINTI MOHD NAHAR (044870) DIPLOMA IN INSURANCE
NUR AIN JANNAH BINTI MOHD NAHAR (044870) DIPLOMA IN INSURANCE
NUR HAKIMAH ATIQAH BINTI MUHAMMAD HAIKAL (0449610) DIPLOMA IN ACCOUNTING
NUR HAKIMAH ATIQAH BINTI MUHAMMAD HAIKAL (0449610) DIPLOMA IN ACCOUNTING
First and foremost, Barry Callebaut need to understand about elasticity clearly. My opinion according Barry Callebaut situation, the best way to maintain profit margins with increases small percentage in the price of product like the concept of elastic demand. However, elastic demand  is increases highly in price lead the larger percentage decreases in demand. For avoid facing loss because of the decreases in demand, Barry Callebaut can reduce the purchase of cocoa beans and mix with cheaper substitute that can make the cost of production decreases for saving. Accordingly, the purchase of cocoa is will did not high and total sales revenue will increases. It can save the budget by the increasing in small percentage of price with nothing need to worry too much about demand. 
NADHIRAH BINTI ROSZUAN (045203) DIA
NADHIRAH BINTI ROSZUAN (045203) DIA
In my opinion the knowledge of elasticity can help Barry callebaut in its decision making because they can determine their price of a product based on it. Elastic demand is condition in which a small percentage change in the price of a product will lead to a larger percentage change in quantity demanded while inelastic demand is a condition in which a large percentage change in the price will only affect the quantity demanded by a small percentage.The product of chocolate that sell from Barry callebaut is elastic because chocolate is high substitutes so, if the company rising the price of chocolate, the customers will find another substitutes.Therefore to increase the profit Barry callebaut, they need to sell the chocolate in the lower price cheaper than another company to attract customers to buy from them. For example, when the price of chocolate is decreases by 5%, the quantity demanded for the chocolate will increases 10% and this will increase the company's profit.
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MUHAMMAD AMIR ZAKWAN BIN ZAKARIA, 044978, DIA
MUHAMMAD AMIR ZAKWAN BIN ZAKARIA, 044978, DIA
In my opinion, Barry Callebaut must know about price elasticity. Price elasticity of demand is a measure of change in quantity demanded of a commodity relative to a change in its price. If the demand is inelastic, an increase in price results in increased revenue. If the price rise results in decreased revenue, the demand is elastic. Knowing the price elasticity of demand, Barry Callebaut’s company can decide on an optimum price level of his commodity to achieve his revenue targets. Price elasticity information can help him decide how much price reduction is necessary to increase revenue to a certain target, or what level of price increase will be optimal (since extra revenue from a price increase may be wiped out by decreased demand). Barry Callebaut’s is a cocoa maker, this product is an inelastic demand.  If Barry Callebaut want to increase his profit, he must increase his product price. The conclusion is, if Barry want to maintain his profitability , he must make a right decision and be successful than the other company who sell cocoa.
FADILLA BINTI SYAFRIL SIDI (045501), DIA.
FADILLA BINTI SYAFRIL SIDI (045501), DIA.
In my opinion, Barry Callebaut need to know that cocoa is elastic demand. Cocoa demand had low demand because the small percentage change in the price of a product will lead to a larger percentage change in the quantity demanded. This is means, consumer have another goods to substitutes. So, Barry Callebaut must use the cheapest mehtod of production in making chocolate.They must use alternative that have low of cost of production than before. The low of cost of production, will increase their profit. Or Barry Callebaut have to decrease their chocolate price. This is because, Cocoa is elastic demand so if they decrease in price will lead to a increase in total revenue.
Name: Ain Shafiqa binti Nor Azly (045742) -DIA-
Name: Ain Shafiqa binti Nor Azly (045742) -DIA-
In my opinion, Barry Callebaut needs to know that cocoa is inelastic demand because cocoa is a  major ingredient in chocolate making. Inelastic demand is a condition in which a large percentage change in the price will only affect the quantity demanded by a small percentage. Barry Callebaut can not raise the price of chocolate on the market even though cocoa price increase. If Barry Callebaut increase it prices, customers have fewer substitutes. So, it profit will increase. Now, Barry Callebaut needs to compete with other chocolate shops for profit. If Barry Callebaut increase the price, customers have many options by going to another shop. So, it profit will decrease. To avoid this happening, Barry Callebaut needs to reduce the cost of making chocolate. This is because reducing manufacturing costs is more important than increasing the price of chocolate in the market. So, Barry Callebaut can still maintain profitable even cocoa prices increase.
Syahmina Binti Johan (045649) DIA
Syahmina Binti Johan (045649) DIA
In my opinion, elasticity of demand may be different types, depending upon the factor that is responsible for causing the change in demand. For this situation, increasing price of its product to maintain or maximize profit is one of the primary concerns of procedures, however during the course of increasing the retail prices, Barry Callebaut must not forget that demand and prices share inverse relationship . Barry Callebaut must be aware that demand falls with rise in price.Thus they increase price of their commodity to that level where their desired or optimal profit is still maintain or achievable. For example, let say the cost of production per unit for Barry Callebaut for three cases is constant RM5, the price per unit for the first case is RM10, the second case is RM11 and for the third case is RM12 . Demand for 3 cases decreasing 100 units, 90 units and 80 units respectively according to the principle of price elasticity of demand where increasing in prices, will decrease the quantity of demand. Now the main focus is the profit where the profit of first case is RM500, second case is RM 540 and third case is RM560. From what I explain above, it is clear that increasing in its retail prices, will lead to decreasing in quantity of demand thus increase or maintain the profit.
Nur Farahusna Binti Asrul Effendi (045665)
Nur Farahusna Binti Asrul Effendi (045665)
DII
In my opinion, the cocoa product is an inelastic demand. This is because the cocoa product is one of the good with substitute. A decrease in price will lead to an increase in total revenue of Barry Callebut company because the demand is sensitive to price change. In conclusion, if Barry Cellebut wants to raise his profit, he has to reduce his production cost based on the inelastic demand.
Wan NurNissa Amira bt Zulkefli(045631)
Wan NurNissa Amira bt Zulkefli(045631)
DII
In my opinion,elastic demand is a condition in which a small percentage change in the price of a product will lead to a larger percentage change in the quantity demand.The factor that reduced it sales growth is because of the price elasticity influence Barry Callebaut company's profit margin.Besides that,refer to the law of demand, the higher the price,the lower the quantity demanded by consumer.
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NUZUL FATIHAH SYAHIRAH BINTI MAZLAN, 045351, DIPLOMA PERAKAUNAN
NUZUL FATIHAH SYAHIRAH BINTI MAZLAN, 045351, DIPLOMA PERAKAUNAN
From my perspective, the knowledge of elasticity can help Barry Callebaut in its decision making by identify the definition of demand because without demand from consumer, Barry's company cannot obtain profit from selling the cocoa product. Demand is defined as the ability and willingness to buy specific quantity of goods in a given period of time at a particular price, ceteris paribus. Demand differs from desire, want, wish and the like. The law of demand states that the lower the price of product, the higher the quantity demand, ceteris paribus. From the Barry's situation he had to reduce the price of cocoa product so that the quantity demand of the cocoa product will increase. The cocoa product is an elastic demand that states in the degree of price elasticity of demand. Elastic demand is a situation in which a small percentage change in the price of a product will lead to a larger percentage change in the quantity demand. For example, when Barry decrease the price of cocoa product , the quantity demand for the product will rise. So, Barry will not face the negative effect to the company. This is because the cocoa product is one of the good with high substitute. Furthermore, a decrease in price will lead to an increase in total revenue, since quantity demand is sensitive to price changes. The practical importance of elasticity of demand states the pricing theory which Barry as a seller, can fix a lesser price for the cocoa product which are elastic, for demand to earn higher revenue that products sold in an imperfect market, and vice versa. Last but not least, the practical importance of income elasticity of demand, can divide into two categorize, which forecasting and promotional strategy. For the forecasting, knowledge of income elasticity of demand allows manager to forecast future demand and prepare supply to meet demand. For example, when the country is expected to be in a state of recession, Barry can plan to sell the cocoa product during recession. Finally, the promotional strategy which different target groups are chosen to promote different product. If the product is a normal product, promotion will be effective to the middle class. In the case of Barry, Barry can make the promotion of the cocoa product to increase more profit. In conclusion, Barry can be success, by get more tips and steps of the demand to gains more profits
NUZUL FAQIHAH SYAFIQAH BINTI MAZLAN, 045347, DIPLOMA PERAKAUNAN
NUZUL FAQIHAH SYAFIQAH BINTI MAZLAN, 045347, DIPLOMA PERAKAUNAN
In my opinion, elasticity can be defined as the measure of responsiveness of demand and supply of goods or service to an increase or decrease in its price. The knowledge of elasticity can help Barry Callebaut in its decision making by reduce the price of cocoa product to attract more consumer to buy the product. From this way, Barry Callebaut will provide more profit for his company. So. his company will not face the negative impact on profitability. From the degree of price elasticity of demand, this situation involved elastic demand. Elastic demand is a condition in which a small percentage change in the price of a product will lead to a larger percentage change in the quantity demanded.For example, when the price of cocoa product decrease by 5%, the quantity demand for the cocoa product will increase by 10%. This is because cocoa product is a good with high subtitutes. How Barry Callebaut determine the price of elasticity of demand for the cocoa product? From my words, for the cocoa product which have many substitutes, demand is more elastic because consumers are very responsive to changes in the price of the product. For example, if the price of cadbury chocolate increase, consumers can substitute the cadbury chocolate with  the cocoa product from Barry's company, which sells the cheapest one, so the demand is elastic. Moreover, from the concept of income elasticity, the cooa product is inelastic income. The inelastic income is a condition in which the quantity demand for a product increase as income increase, although the income increase faster than the quantity demand. This is because the type of cocoa product is a normal good which the curve are upward sloping. Last but not least, from the concept of cross elasticity of demand, cocoa product is categorize as positive cross elasticity. It is define as a decrease in the price of one product will decrease the quantity demand of another product, and vise versa. It is applicable to the substitute good because for example, when the price of cadbury increase, the quantity demand for cocoa product will increase. In conclusion, Barry have to rise the demand for the cocoa product with the knowledge of elasticity to make the company gains more profit, by making the price of cocoa product, cheaper than others. 
NURUL NAJWA SHAFIKA BT ABDULLAH, 041890, DIP.INSURANS
NURUL NAJWA SHAFIKA BT ABDULLAH, 041890, DIP.INSURANS
In my ipinion, Barry Callebaut needs to know the reaction of consumers towards a price change. The elasticity or responsiveness  of demand in a market is great or small according as the amount demanded increases much or little for a given fall in price and diminishing much or little for a given  rise in price. But this diminution may be slow or rapid and a small fall in price will cause a comparatively large increases in his purchases. The elasticity of his wants, we may say is great. When the price elasticity of demand for a good is relatively elastic the percentage change in quantity demand is greater than that in price. Hence, when the price is raised, the total revenue falls, and vice versa.
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RAFIQAH BT ROZELI, 045140, DIPLOMA PERAKAUNAN
RAFIQAH BT ROZELI, 045140, DIPLOMA PERAKAUNAN
The knowledge of elasticity can help Barry Callebaut in its decision making by knowing 
NORAZLINA ABDULLAH, 01234, DIPLOMA ABC
NORAZLINA ABDULLAH, 01234, DIPLOMA ABC
Please write down your name, matric no and course in the TITLE
NAME : OMAR FAAYIZ BIN OMAR FAROOK (045116) DIA
NAME : OMAR FAAYIZ BIN OMAR FAROOK (045116) DIA
 Barry Callebaut need to know the price elacticity of the good and the service he offered. For the revenue , Barry Callebaut need to raised the price of the product to a certain level only . If he sold the product at a higher amount, the demand for the product may eventually decreased and this may lead to less profit . Elasticity is importance to business owners. If the percentage increase in unit price will affect the demand for a product then it would lead customer to decide which price would be most profitable for the business . With elastic demand, the total revenue will decrease if the price is raised. Then inelastic demand, the total revenue will increase if the price is raised. Business often sell inelastic product because by doing o they will lost only a few customer then as a result the price will increase. The general formula for elasticity (represented by "E") in the following equation is: E = percent change in x / percent change in y. Barry Callebaut need to know the price he charge for products or services say a lot of his company’s competitive ways. Barry Callebaut also need to know that coca is can be subtitutes with others. So it is elastic demand

My Opinion
My Opinion 
Barry Callebaut must use small percentage change in the price of a product will lead to a larger percentage change in the quantity demanded. For example, when the price of cocoa butter increase by 5%, the quantity demanded for the powder will fall by 10%. 
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In my opinion, Barry
 In my opinion, Barry has to reduce the price of the cocoa product so that the quantity demand for the product will increase and he will gain more profit
NOR MAWADDAH BINTI MOHD NOOR (044886) DIM
NOR MAWADDAH BINTI MOHD NOOR (044886) DIM
In my opinion, the knowledge of elasticity can help Barry Callebaut in pricing goods. This is because the change in price of a product will bring about a change in the quantity of demand depends upon the coefficient of price elasticity. Thus, Barry Callebaut must find another alternative way to reduce the cost of production for cocoa bean in order to keep the price cheaper and reasonable for consumer.
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sharifah khatijah bt syed sagap(045215)diploma in accounting
sharifah khatijah bt syed sagap(045215)diploma in accounting
in my opinion 
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NURAIN LIYANA BINTI ZULLKEFFLY ( 045408 ) DIM
NURAIN LIYANA BINTI ZULLKEFFLY ( 045408 ) DIM
the law of demand stated that when price is rising , demand would decrease and vice versa, ceteris peribus. the price elasticity for Barry Callebut's case is definitely elastic . this is because when there is small changes in one of the factor , the aftermath gonna affected hardly . the price elasticity for Barry Callebut is considered as high substitute which is means , consumer especially will react sensitively about price changing as they still have some other choices to make other than just one product . so , to grow the company Barry supposedly to lower their chocolate product to attract more consumer and earn bigger profit than before.
WARDIANI BINTI MOHD NORIZWA (045863) DIM
WARDIANI BINTI MOHD NORIZWA (045863) DIM
In my opinion,  Barry Callebaut must use small percentage change in the price of a product will lead to a larger percentage change in the quantity demanded. For example, when the price of cocoa butter increase by 5%, the quantity demanded for the powder will fall by 10%. Elasticity of deman refers to the sensitivity of quantity demanded with respect to  changes in another outside factor. There are many types of elasticity of demand. The one most relevant to businesses, however, is the price elasticity of demand, which measures the change in demand as a results of a change in price. Different products exhibit different elasticities, which in turn has an influence on a firm's pricing decisions.  In economics, the demand for a certain good or service is represented by the demand curve 

ITRAH BIN SAZALI (045746) DIM
ITRAH BIN SAZALI (045746) DIM
 First of all , elastic demand is when price or other factors have a big effect on the quantity consumers want to buy . From my point of view , Barry Callebaut need to know the market elasticity of demand . If a good or services has an elastic demand , it means the consumer will make a lot of comparison between other products . Barry Callebaut are running a cocoa company which got so many subtitutes item where this leads to elastic demand . According to law of demand if the price increases the demand will decrease same goes with substitutes item , for an example , cocoa and vanilla , if the price of cocoa increase , the demand for cocoa will decrease and the demand for vanilla will increase . So in order to increase their revenue , Barry Callebaut must reduce the price of their goods first so the quantity demanded will increase and gain profit . So in this case , Barry Callebaut needs to use the cheapest method of production and most efficient technique to produce the goods or product . Barry Callebaut already had a negative profit so he must avoid selling the product at a higher prices , if he do so it will lead to nothing else , which is loss . The elasticity of demand for Barry Callebaut is elastic .
PUTERI QISTINA AZIZAN (046006) DITR Based on my opinion, Barry Callebaut should reduce the price in order, to attract more customers to buy his chocolate and indirectly, it can increase the total revenue. When a small percentage change in the price of a product will lead to a larger percentage change in the quantity demanded. Lets says, if the price of chocolate is increase by 5%, the quantity demanded for chocolate will fall 10%. Then if Barry Callebaut want to increase total revenue, the demand would be inelastic. When the price is increase, the total revenue also increase, whereas a decrease in price will lead to a decrease in total revenue .an increase in price will lead to an increase in total revenue, since quantity demanded is less sensitive to any price changes. But when the demand is elastic, an increase in price will lead to a decrease in total revenue. An increase in price will lead to a decrease in total revenue, since quantity demanded is sensitive to price changes.
PUTERI QISTINA AZIZAN (046006) DITR                                             Based on my opinion, Barry Callebaut should reduce the price in order, to attract more customers to buy his chocolate and indirectly, it can increase the total revenue. When a small percentage change in the price of a product will lead to a larger percentage change in the quantity demanded. Lets says, if the price of chocolate is increase by 5%, the quantity demanded for chocolate will fall 10%. Then if Barry Callebaut want to increase total revenue, the demand would be inelastic. When the price is increase, the total revenue also increase, whereas a decrease in price will lead to a decrease in total revenue .an increase in price will lead to an increase in total revenue, since quantity demanded is less sensitive to any price changes. But when the demand is elastic, an increase in price will lead to a decrease in total revenue. An increase in price will lead to a decrease in total revenue, since quantity demanded is sensitive to price changes.
WAN KHAIRUL IKHWAN BIN MOHD SHOFI(041852) DII
WAN KHAIRUL IKHWAN BIN MOHD SHOFI(041852) DII
In my opinion, what happen to Barry Callebout case is there are elastic demand because the Cocoa had the small percentage change in the price of a product will lead to a larger percentage change in quantity demand. This means consumers have the best substitutes to replace Cocoa. Besides that, maybe the price of Cocoa are expensive so base on the law of demand, the higher the price , the lower the quantity demanded by the consumer. 
In my opinion, what
 In my opinion, what happen to Barry Callebout case is there are elastic demand because the Cocoa had the small percentage change in the price of a product will lead to a larger percentage change in quantity demand. This means consumers have the best substitutes to replace Cocoa. Besides that, maybe the price of Cocoa are expensive so base on the law of demand, the higher the price , the lower the quantity demanded by the consumer. 
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KU INTAN MASTURA BINTI KU MUHAMAD FADZIL ( 045586 ) ( DIA )
KU INTAN MASTURA BINTI KU MUHAMAD FADZIL ( 045586 ) ( DIA )
The price elasticity of Barry Callebaut is elastic. Elastic is a condition in which a small percentage change in the price of a product will lead a larger percentage change in the quantity demand. The Barry Callebaut Company had a negative impact on profitability. This problem happen for example because there are many substitutes good in the market that can be use in place of another product or service. For example cocoa and vanilla. When the price of the cocoa increase , the quantity of cocoa will decrease and the demand for vanilla will increase. This will lower the Barry Callebaut's company profits because consumers are very sensitive towards price. As the cocoa is elastic , so the manager of the Barry Callebaut Company would be unable to increase the price of cocoa without damaging demand. The Barry Callebaut main profits came from products in higher demand. In my opinion , the first way that Barry Callebaut can overcame this problem by using the cheapest method of production and the most efficient techniques in the produce cocoa. So with that this company can sell the cocoa with the low price that the consumers can buy the cocoa in more quantities , so the Barry Callebaut can get the higher profits. Next , the second way that the Barry Callebaut can overcame this problem by produce the good that have high demand from the consumers. For examples , if the product have a hight consumers taste , the demand for that product will increase. Furthermore , the Barry Callebaut can advertisments their product , so with this it will help to attarct people to their product and the demand for the product will increase as a result that company can enjoy the higher profits.

NUR NABILAH FARHANA BINTI ISMAIL ZAKI (046063) (DIM)
NUR NABILAH FARHANA BINTI ISMAIL ZAKI (046063) (DIM)
In my opinion, Barry Callebaut can solve their problem with the knowledge of elasticity which is by knowing specificly about the price of goods that they provided. In this case, they need to know that cocoa is include as goods with high substitutes which is an elastic demand. When the demand is elastic, any of inflation or deflation in price will lead to a profit or loss. If Barry Callebaut wants to increase their revenue, they must first reduce the price of their goods so that the demand of their goods will increase. They also need to know that the elasticity of a good or service directly affects the customer retention rates of a company which is very important for this company to gain a higher profit. Barry callebaut also need to prevent themselves from increasing price of their goods in the meantime since quantity demanded is sensitive to price changes.

HAIRIYAH BINTI YUSUF (044888), DIPLOMA IN MARKETING
HAIRIYAH BINTI YUSUF (044888), DIPLOMA IN MARKETING
Elasticity is a measure of a variable’s sensitivity to a change in another variable. In business and economics, elasticity refers to the degree to which individuals, consumers or producers change their demand or the amount supplied in response to the price or income changes. In my humble opinion, I think the knowledge of elasticity can help Barry Callebaut in his decision making by helping him to gain a profit margin in his business. According to the law of demand, the lower the price of the products, the higher the quantity demanded of its product which literally means that he need to lowering his production cost by improving the technology advance in the making of his product or substituting his main product with something cheaper and else so he can sell his product at its minimum price and increasing the demand of his product at the same time. Because cocoa isn’t a normal or necessity good, so the demand for his product may be elastic because the buyers isn’t buying the cocoa product as their priority need so the small percentage change in price may lead to a larger percentage change for the quantity demanded and it will greatly affect the market demand for cocoa product. Since Barry Callebaut understand the basic concept of elasticity, he now can increase his net profit as the consumer prefer his product as long as he keep his product’s price cheaper than any other cocoa maker company.


NUR AIN JANNAH BINTI MOHD NAHAR (044870) DIPLOMA IN INSURANCE
NUR AIN JANNAH BINTI MOHD NAHAR (044870) DIPLOMA IN INSURANCE
In my opinion, if increase in demand is less than proportionate to fall in price, his total revenue will fall his profits would be certainly less. Therefore, knowledge of elasticity of demand may help the businessman to make a decision whether tp cut or increase the price of his product or to shift the burden of any addition cost of production on to the consumers by charging high price. In general, for items having inelastic demand, the producer will fix a higher price and items whose demand is elastic the businessman will 
ALYA AS'SAADAH BT ROSHALI (045162)(DIA)
ALYA AS'SAADAH BT ROSHALI (045162)(DIA)
First of all, there are three types of elasticities of demand, price elasticity of demand , income elasticity of demand,  and cross elasticity of demand. n my opinion, Barry Callebaut has to focus on the cross elasticity of demand  which is measure the responsiveness or sensitivity of quantity demanded for a product due to change in the price of a related product. He has a negative cross elasticity because an increase the price of cocoa will decrease the demand in the chocolate  and vise versa. Otherwise, he also has to think about the degree of price elasticity of demand. in this case, chocolate is the inelastic demand. inelastic demand is a condition in which a large percentage changes in the price will only affect the quantity demanded by a small percentage. If Barry Callebaut decrease the price of chocolate, he can gain more profit and can compete with other brands.
NURFAZLIANA BINTI ABDUL RISAM (045272) DIPLOMA IN MARKETING
NURFAZLIANA BINTI ABDUL RISAM (045272) DIPLOMA IN MARKETING
 In my opinion, the knowledge of elasticity can help Barry Callebaut in its decision making by, first, helping him to understand the law of demand which states that the higher the price of a product, the lower the quantity demanded of that product and vice versa.  The product that Barry Callebaut's company sells is an elastic demand product because a small percentage change in the price of a product will lead to a larger percentage in quantity demanded, which also means that the product is a product with a high substitutes. This means that consumers can search for another product to satisfy their needs, in this case maybe they can search for candy or jelly. When the price increases, people tend to be more sensitive towards it because chocolate is not a necessity goods or normal goods. 
NUR AIN JANNAH BINTI MOHD NAHAR (044870) DIPLOMA IN INSURANCE
NUR AIN JANNAH BINTI MOHD NAHAR (044870) DIPLOMA IN INSURANCE
NUR HAKIMAH ATIQAH BINTI MUHAMMAD HAIKAL (0449610) DIPLOMA IN ACCOUNTING
NUR HAKIMAH ATIQAH BINTI MUHAMMAD HAIKAL (0449610) DIPLOMA IN ACCOUNTING
First and foremost, Barry Callebaut need to understand about elasticity clearly. My opinion according Barry Callebaut situation, the best way to maintain profit margins with increases small percentage in the price of product like the concept of elastic demand. However, elastic demand  is increases highly in price lead the larger percentage decreases in demand. For avoid facing loss because of the decreases in demand, Barry Callebaut can reduce the purchase of cocoa beans and mix with cheaper substitute that can make the cost of production decreases for saving. Accordingly, the purchase of cocoa is will did not high and total sales revenue will increases. It can save the budget by the increasing in small percentage of price with nothing need to worry too much about demand. 
NADHIRAH BINTI ROSZUAN (045203) DIA
NADHIRAH BINTI ROSZUAN (045203) DIA
In my opinion the knowledge of elasticity can help Barry callebaut in its decision making because they can determine their price of a product based on it. Elastic demand is condition in which a small percentage change in the price of a product will lead to a larger percentage change in quantity demanded while inelastic demand is a condition in which a large percentage change in the price will only affect the quantity demanded by a small percentage.The product of chocolate that sell from Barry callebaut is elastic because chocolate is high substitutes so, if the company rising the price of chocolate, the customers will find another substitutes.Therefore to increase the profit Barry callebaut, they need to sell the chocolate in the lower price cheaper than another company to attract customers to buy from them. For example, when the price of chocolate is decreases by 5%, the quantity demanded for the chocolate will increases 10% and this will increase the company's profit.
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MUHAMMAD AMIR ZAKWAN BIN ZAKARIA, 044978, DIA
MUHAMMAD AMIR ZAKWAN BIN ZAKARIA, 044978, DIA
In my opinion, Barry Callebaut must know about price elasticity. Price elasticity of demand is a measure of change in quantity demanded of a commodity relative to a change in its price. If the demand is inelastic, an increase in price results in increased revenue. If the price rise results in decreased revenue, the demand is elastic. Knowing the price elasticity of demand, Barry Callebaut’s company can decide on an optimum price level of his commodity to achieve his revenue targets. Price elasticity information can help him decide how much price reduction is necessary to increase revenue to a certain target, or what level of price increase will be optimal (since extra revenue from a price increase may be wiped out by decreased demand). Barry Callebaut’s is a cocoa maker, this product is an inelastic demand.  If Barry Callebaut want to increase his profit, he must increase his product price. The conclusion is, if Barry want to maintain his profitability , he must make a right decision and be successful than the other company who sell cocoa.
FADILLA BINTI SYAFRIL SIDI (045501), DIA.
FADILLA BINTI SYAFRIL SIDI (045501), DIA.
In my opinion, Barry Callebaut need to know that cocoa is elastic demand. Cocoa demand had low demand because the small percentage change in the price of a product will lead to a larger percentage change in the quantity demanded. This is means, consumer have another goods to substitutes. So, Barry Callebaut must use the cheapest mehtod of production in making chocolate.They must use alternative that have low of cost of production than before. The low of cost of production, will increase their profit. Or Barry Callebaut have to decrease their chocolate price. This is because, Cocoa is elastic demand so if they decrease in price will lead to a increase in total revenue.
Name: Ain Shafiqa binti Nor Azly (045742) -DIA-
Name: Ain Shafiqa binti Nor Azly (045742) -DIA-
In my opinion, Barry Callebaut needs to know that cocoa is inelastic demand because cocoa is a  major ingredient in chocolate making. Inelastic demand is a condition in which a large percentage change in the price will only affect the quantity demanded by a small percentage. Barry Callebaut can not raise the price of chocolate on the market even though cocoa price increase. If Barry Callebaut increase it prices, customers have fewer substitutes. So, it profit will increase. Now, Barry Callebaut needs to compete with other chocolate shops for profit. If Barry Callebaut increase the price, customers have many options by going to another shop. So, it profit will decrease. To avoid this happening, Barry Callebaut needs to reduce the cost of making chocolate. This is because reducing manufacturing costs is more important than increasing the price of chocolate in the market. So, Barry Callebaut can still maintain profitable even cocoa prices increase.
Syahmina Binti Johan (045649) DIA
Syahmina Binti Johan (045649) DIA
In my opinion, elasticity of demand may be different types, depending upon the factor that is responsible for causing the change in demand. For this situation, increasing price of its product to maintain or maximize profit is one of the primary concerns of procedures, however during the course of increasing the retail prices, Barry Callebaut must not forget that demand and prices share inverse relationship . Barry Callebaut must be aware that demand falls with rise in price.Thus they increase price of their commodity to that level where their desired or optimal profit is still maintain or achievable. For example, let say the cost of production per unit for Barry Callebaut for three cases is constant RM5, the price per unit for the first case is RM10, the second case is RM11 and for the third case is RM12 . Demand for 3 cases decreasing 100 units, 90 units and 80 units respectively according to the principle of price elasticity of demand where increasing in prices, will decrease the quantity of demand. Now the main focus is the profit where the profit of first case is RM500, second case is RM 540 and third case is RM560. From what I explain above, it is clear that increasing in its retail prices, will lead to decreasing in quantity of demand thus increase or maintain the profit.
Nur Farahusna Binti Asrul Effendi (045665)
Nur Farahusna Binti Asrul Effendi (045665)
DII
In my opinion, the cocoa product is an inelastic demand. This is because the cocoa product is one of the good with substitute. A decrease in price will lead to an increase in total revenue of Barry Callebut company because the demand is sensitive to price change. In conclusion, if Barry Cellebut wants to raise his profit, he has to reduce his production cost based on the inelastic demand.
Wan NurNissa Amira bt Zulkefli(045631)
Wan NurNissa Amira bt Zulkefli(045631)
DII
In my opinion,elastic demand is a condition in which a small percentage change in the price of a product will lead to a larger percentage change in the quantity demand.The factor that reduced it sales growth is because of the price elasticity influence Barry Callebaut company's profit margin.Besides that,refer to the law of demand, the higher the price,the lower the quantity demanded by consumer.
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NUZUL FATIHAH SYAHIRAH BINTI MAZLAN, 045351, DIPLOMA PERAKAUNAN
NUZUL FATIHAH SYAHIRAH BINTI MAZLAN, 045351, DIPLOMA PERAKAUNAN
From my perspective, the knowledge of elasticity can help Barry Callebaut in its decision making by identify the definition of demand because without demand from consumer, Barry's company cannot obtain profit from selling the cocoa product. Demand is defined as the ability and willingness to buy specific quantity of goods in a given period of time at a particular price, ceteris paribus. Demand differs from desire, want, wish and the like. The law of demand states that the lower the price of product, the higher the quantity demand, ceteris paribus. From the Barry's situation he had to reduce the price of cocoa product so that the quantity demand of the cocoa product will increase. The cocoa product is an elastic demand that states in the degree of price elasticity of demand. Elastic demand is a situation in which a small percentage change in the price of a product will lead to a larger percentage change in the quantity demand. For example, when Barry decrease the price of cocoa product , the quantity demand for the product will rise. So, Barry will not face the negative effect to the company. This is because the cocoa product is one of the good with high substitute. Furthermore, a decrease in price will lead to an increase in total revenue, since quantity demand is sensitive to price changes. The practical importance of elasticity of demand states the pricing theory which Barry as a seller, can fix a lesser price for the cocoa product which are elastic, for demand to earn higher revenue that products sold in an imperfect market, and vice versa. Last but not least, the practical importance of income elasticity of demand, can divide into two categorize, which forecasting and promotional strategy. For the forecasting, knowledge of income elasticity of demand allows manager to forecast future demand and prepare supply to meet demand. For example, when the country is expected to be in a state of recession, Barry can plan to sell the cocoa product during recession. Finally, the promotional strategy which different target groups are chosen to promote different product. If the product is a normal product, promotion will be effective to the middle class. In the case of Barry, Barry can make the promotion of the cocoa product to increase more profit. In conclusion, Barry can be success, by get more tips and steps of the demand to gains more profits
NUZUL FAQIHAH SYAFIQAH BINTI MAZLAN, 045347, DIPLOMA PERAKAUNAN
NUZUL FAQIHAH SYAFIQAH BINTI MAZLAN, 045347, DIPLOMA PERAKAUNAN
In my opinion, elasticity can be defined as the measure of responsiveness of demand and supply of goods or service to an increase or decrease in its price. The knowledge of elasticity can help Barry Callebaut in its decision making by reduce the price of cocoa product to attract more consumer to buy the product. From this way, Barry Callebaut will provide more profit for his company. So. his company will not face the negative impact on profitability. From the degree of price elasticity of demand, this situation involved elastic demand. Elastic demand is a condition in which a small percentage change in the price of a product will lead to a larger percentage change in the quantity demanded.For example, when the price of cocoa product decrease by 5%, the quantity demand for the cocoa product will increase by 10%. This is because cocoa product is a good with high subtitutes. How Barry Callebaut determine the price of elasticity of demand for the cocoa product? From my words, for the cocoa product which have many substitutes, demand is more elastic because consumers are very responsive to changes in the price of the product. For example, if the price of cadbury chocolate increase, consumers can substitute the cadbury chocolate with  the cocoa product from Barry's company, which sells the cheapest one, so the demand is elastic. Moreover, from the concept of income elasticity, the cooa product is inelastic income. The inelastic income is a condition in which the quantity demand for a product increase as income increase, although the income increase faster than the quantity demand. This is because the type of cocoa product is a normal good which the curve are upward sloping. Last but not least, from the concept of cross elasticity of demand, cocoa product is categorize as positive cross elasticity. It is define as a decrease in the price of one product will decrease the quantity demand of another product, and vise versa. It is applicable to the substitute good because for example, when the price of cadbury increase, the quantity demand for cocoa product will increase. In conclusion, Barry have to rise the demand for the cocoa product with the knowledge of elasticity to make the company gains more profit, by making the price of cocoa product, cheaper than others. 
NURUL NAJWA SHAFIKA BT ABDULLAH, 041890, DIP.INSURANS
NURUL NAJWA SHAFIKA BT ABDULLAH, 041890, DIP.INSURANS
In my ipinion, Barry Callebaut needs to know the reaction of consumers towards a price change. The elasticity or responsiveness  of demand in a market is great or small according as the amount demanded increases much or little for a given fall in price and diminishing much or little for a given  rise in price. But this diminution may be slow or rapid and a small fall in price will cause a comparatively large increases in his purchases. The elasticity of his wants, we may say is great. When the price elasticity of demand for a good is relatively elastic the percentage change in quantity demand is greater than that in price. Hence, when the price is raised, the total revenue falls, and vice versa.
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RAFIQAH BT ROZELI, 045140, DIPLOMA PERAKAUNAN
RAFIQAH BT ROZELI, 045140, DIPLOMA PERAKAUNAN
The knowledge of elasticity can help Barry Callebaut in its decision making by knowing 
NORAZLINA ABDULLAH, 01234, DIPLOMA ABC
NORAZLINA ABDULLAH, 01234, DIPLOMA ABC
Please write down your name, matric no and course in the TITLE
NAME : OMAR FAAYIZ BIN OMAR FAROOK (045116) DIA
NAME : OMAR FAAYIZ BIN OMAR FAROOK (045116) DIA
 Barry Callebaut need to know the price elacticity of the good and the service he offered. For the revenue , Barry Callebaut need to raised the price of the product to a certain level only . If he sold the product at a higher amount, the demand for the product may eventually decreased and this may lead to less profit . Elasticity is importance to business owners. If the percentage increase in unit price will affect the demand for a product then it would lead customer to decide which price would be most profitable for the business . With elastic demand, the total revenue will decrease if the price is raised. Then inelastic demand, the total revenue will increase if the price is raised. Business often sell inelastic product because by doing o they will lost only a few customer then as a result the price will increase. The general formula for elasticity (represented by "E") in the following equation is: E = percent change in x / percent change in y. Barry Callebaut need to know the price he charge for products or services say a lot of his company’s competitive ways. Barry Callebaut also need to know that coca is can be subtitutes with others. So it is elastic demand

My Opinion
My Opinion 
Barry Callebaut must use small percentage change in the price of a product will lead to a larger percentage change in the quantity demanded. For example, when the price of cocoa butter increase by 5%, the quantity demanded for the powder will fall by 10%. 
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NUR NAZIERA BINTI AZAKIR HUSEIN(ditr)(
NUR NAZIERA BINTI AZAKIR HUSEIN(ditr)(
MUHAMMAD BAZLI BIN DOLBAHRIN (

MUHAMMAD BAZLI BIN DOLBAHRIN (
 
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CHE WAN NUR SHAFIQAH BINTI CHE WAN ZAHARI (045756) DIM
CHE WAN NUR SHAFIQAH BINTI CHE WAN ZAHARI (045756) DIM
In my opinion , price elasticity of demand measures the sensitivity or responsiveness of the quantity demand due to a change in its price . The degree of price elasticity of demand is elastic demand . Elastic demand is a condition in which a small percentage change in the price of a product will lead to a larger percentage change in the quantity demand . Also , an increase in price will lead to a decrease in total revenue , whereas a decrease in price will lead to an increase in total revenue since quantity demanded is sensitive to price changes . So In the case , Barry Callebout need to know about the law of demand and degree of price elasticity of demand . The law of demand states the higher the price of good , the lower the quantity demand for that good , and vice versa , other things being equal . Lastly , Barry Callebout need to know that cocoa is can be substitutes with other . So it is elastic demand . 


MUHAMMAD FAHMY BIN MOHD YUSOFF (045698) DIPLOMA IN INSURANCE (DII2)
MUHAMMAD FAHMY BIN MOHD YUSOFF (045698) DIPLOMA IN INSURANCE (DII2)
Let me explain little bit about demand. Demand in economic language as known the willingness and ability of a person to get something based on quantity or service 
NURAFIQAH BINTI MAHMUDIN (045744) DIP IN INSURANCE 2
NURAFIQAH BINTI MAHMUDIN (045744) DIP IN INSURANCE 2
Let us define elasticity before getting further with my opinion. Elasticity is a measure of responsiveness of quantity demanded or quantity supplied due to an increase or decrease in its price. In this case, to gain more profitable in Barry Callebaut Company, the company itself needs to be more sensitive towards the consumer's reaction on a price change. If we still remember, the law of demand states that the higher the price of a product, the lower the quantity demanded and the lower the price of a product, the higher the quantity demanded, ceteris paribus. So from my perspective, the knowledge of elasticity can help Barry Callebaut a lot in making a good decision by reducing the price of their chocolate and cocoa product. If they reducing their price, they will absolutely gaining more profits when the demand from consumer is raising. We call it elastic demand based on the degree of price elasticity of demand; elastic demand is a condition in which a small percentage change in the price of a product will lead to a larger percentage change in the quantity demanded. As an example, the price decrease by 2%, the quantity demanded will rise by 5%. Profitable, isn't? Furthermore, Barry Callebaut chocolate is a subtitute good, so if others cocoa product increasing their price, then Barry Callebaut are absolutely in consumer's top list. By making the price cheaper than other cocoa product out there, they will definitely gains more and more profit, unexpectedly.
MUHAMMAD SYUKRI BIN ISMAIL (045967) DIA
MUHAMMAD SYUKRI BIN ISMAIL (045967) DIA
Based on the statement that I have read about,in my opinion,Barry Callebaut have to study well about Price Elasticity of Demand to achive best performance of his company.I think this situation is about elastic demand.Elastic demand states that an increase in price will lead to a decrease in total revenue,whereas a decrease in price will lead to an increase in total revenue.As example,his company still remain the current price (the price of his cocoa still high).With doing so,his revenue still decrease as the law of demand states that the higher the price of a product,the lower the quantity demanded of that product and vice versa.Besides,cocoa is a substitute goods that can replace with vanilla.A change in the price of a substitute  product affects the demand for the product in the same direction in which the price changes.When the price of cocoa increase,for examples,the quantity demanded for cocoa will fall (as per the law of demand) and people will look for an alternative.Thus,the demand for vanilla will increase.Therefore,on shut down its cocoa factory in Bangpakong,Thailand shows that there is a suplus in the market due to the high prices of the cocoa.I think this problem can be solved if Barry Callebaut decrease the price of cocoa,as the demand for cocoa will increase and the total revenue also will increase.With doing so,Barry Callebaut can maintain his company's profit margins.
NUR HAKIMAH AMMARAH BINTI MAT JAIH (045547) DIM
NUR HAKIMAH AMMARAH BINTI MAT JAIH (045547) DIM
In my opinion, if Berry Callebaut want to prevent his business from having losses,he must have the knowledge and study about the law of demand.The law of demand state that the higher the price of a product,the lower the quantity demanded of the product and the lower the price,the higher the quantity demanded, ceteris paribus.If Berry Callebout want to gain profit,the elesticity of the business must be elastic.Elastic demand is a condition in which a small percentage change in the price of a product will lead to a larger percentage change in the quantity demanded. So, Berry must decrease the price of his cocoa product in order to increase the quantity demanded and gain the profit for his business.
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
In my opinion, Barry Callebaut has to get the knowledge about elasticity of demand which is 
MUHAMMAD AIMAN BIN AZIZOL RAHMAN (046089) DIA
MUHAMMAD AIMAN BIN AZIZOL RAHMAN (046089) DIA 
In my opinion, Barry Callebaut should know about the price elasticity of demand to help him in its decision making. He should lower the price of the cocoa. Because by decreasing the price of the product can lead to the increase of the quantity of demand which can increase the revenue of his company. Besides, he also must set the price of the cocoa  according to the cost of producting them. Since the cocoa is also the substitute goods Barry Callebaut should not increase the price because due to the high price of the cocoa will decrease it demands. So, people will find another substitute goods(Vanilla and Mint) that will satisfy them. With the knowledge of price elasticity, Barry Callebaut can identify the amount of the price that he should decrease to raise its sales growth target. The conclusion is Barry Callebaut should pay attention to their price of the cocoa to raise their company’s profit margin.
NUR SYAFIR
NUR SYAFIR
NUR SYAFIRA BINTI MOHAMMAD REDUAN
NUR SYAFIRA BINTI MOHAMMAD REDUAN
NUR SYAFIRA BINTI MOHAMMAD REDUAN
NUR SYAFIRA BINTI MOHAMMAD REDUAN 
NUR SYAFIRA BINTI MOHAMMAD REDUAN (
NUR SYAFIRA BINTI MOHAMMAD REDUAN (
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353)
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353)
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353)
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) 
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
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NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
In my opinion
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
In my opinion, 
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
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NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
In my opinion, Barry C
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
In my opinion, Barry Call
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
In my opinion, Barry Calleb
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
In my opinion, Barry Callebaut 
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
In my opinion, Barry Callebaut has to know 
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
In my opinion, Barry Callebaut has to know the concept 
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
In my opinion, Barry Callebaut has to know the concept pf 
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
In my opinion, Barry Callebaut has to know the concept pf law p
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
In my opinion, Barry Callebaut has to know the concept pf law 
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
In my opinion, Barry Callebaut has to know the concept of law 
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
In my opinion, Barry Callebaut has to know the concept  law 
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
In my opinion, Barry Callebaut has to know the concept law 
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
In my opinion, Barry Callebaut has to know the concept law of demand
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
In my opinion, Barry Callebaut has to know the concept law of demand.
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
In my opinion, Barry Callebaut has to know the concept law of demand. 
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
In my opinion, Barry Callebaut has to know the concept law of demand. W
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
In my opinion, Barry Callebaut has to know the concept law of demand. Which is
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
In my opinion, Barry Callebaut has to know the concept law of demand. Which is states 
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
In my opinion, Barry Callebaut has to know the concept law of demand. Which is states that the
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
In my opinion, Barry Callebaut has to know the concept law of demand. Which is states that the higher 
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
In my opinion, Barry Callebaut has to know the concept law of demand. Which is states that the higher the price 
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
In my opinion, Barry Callebaut has to know the concept law of demand. Which is states that the higher the price o
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
In my opinion, Barry Callebaut has to know the concept law of demand. Which is states that the higher the price of
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
In my opinion, Barry Callebaut has to know the concept law of demand. Which is states that the higher the price of 
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
In my opinion, Barry Callebaut has to know the concept law of demand. Which is states that the higher the price of a product 
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
In my opinion, Barry Callebaut has to know the concept law of demand. Which is states that the higher the price of a product, 
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
In my opinion, Barry Callebaut has to know the concept law of demand. Which is states that the higher the price of a product, the lower 
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
In my opinion, Barry Callebaut has to know the concept law of demand. Which is states that the higher the price of a product, the lower is the quantity 
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
In my opinion, Barry Callebaut has to know the concept law of demand. Which is states that the higher the price of a product, the lower is the quantity dem
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
In my opinion, Barry Callebaut has to know the concept law of demand. Which is states that the higher the price of a product, the lower is the quantity dema
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
In my opinion, Barry Callebaut has to know the concept law of demand. Which is states that the higher the price of a product, the lower is the quantity demanded
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
In my opinion, Barry Callebaut has to know the concept law of demand. Which is states that the higher the price of a product, the lower is the quantity demanded for that
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
In my opinion, Barry Callebaut has to know the concept law of demand. Which is states that the higher the price of a product, the lower is the quantity demanded for that product 
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
In my opinion, Barry Callebaut has to know the concept law of demand. Which is states that the higher the price of a product, the lower is the quantity demanded for that product and
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
In my opinion, Barry Callebaut has to know the concept law of demand. Which is states that the higher the price of a product, the lower is the quantity demanded for that product and vice
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
In my opinion, Barry Callebaut has to know the concept law of demand. Which is states that the higher the price of a product, the lower is the quantity demanded for that product and vice 
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
In my opinion, Barry Callebaut has to know the concept law of demand. Which is states that the higher the price of a product, the lower is the quantity demanded for that product and vice versa
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
In my opinion, Barry Callebaut has to know the concept law of demand. Which is states that the higher the price of a product, the lower is the quantity demanded for that product and vice versa, cet
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
In my opinion, Barry Callebaut has to know the concept law of demand. Which is states that the higher the price of a product, the lower is the quantity demanded for that product and vice versa, ceteris paribs
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
In my opinion, Barry Callebaut has to know the concept law of demand. Which is states that the higher the price of a product, the lower is the quantity demanded for that product and vice versa, ceteris paribus
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
In my opinion, Barry Callebaut has to know the concept law of demand. Which is states that the higher the price of a product, the lower is the quantity demanded for that product and vice versa, ceteris paribus.
MUHAMMAD ADIB BIN MUHD YATIM (045992)(DII)
MUHAMMAD ADIB BIN MUHD YATIM (045992)(DII)
        Based on the case above,we have knew that the cocoa company founded by Barry Callebaut had faced a loss in his  cocoa bussiness. It happened because of the falling demand of cocoa.This show us a problem about elastic demand situation.
Besides,elastic also divided into three types that is elastic demand,inelastic demand and unitary elastic demand.Next,Barry Callebaut might also lack of knowledge about bussiness management and degree of price elasticity of demand.Therefore,Barry Callebaut should learn about benefit or effect about elastic demand and how to sell cocoa wisely and reasonable price.So the people 
will interested to buy his cocoa product.Futhermore,Barry Callebaut should know that cocoa is subsitute goods,so he should create his product look more interesting and can attract many consumers to buy his product.Finally,he should reduce the price so it can rise  his income.


 
  
SITI NOOR HIDAYAH BINTI SALLEHUDDIN (045190) DIM
SITI NOOR HIDAYAH BINTI SALLEHUDDIN (045190) DIM
Based on the article, we have know that Barry Callebaut had face losses because of the overcapacity and the falling demand of cocoa in Asia. This problems actually can be avoided if Barry Callebaut uses the elasticity of demand as their reference. As we know, price elasticity of demand measures the sensitivity or responsiveness of the quantity demand due to the change in its price. So, this things can help Barry Callebaut to keep tracking his profit or loss in his business and make sure that the quantity of demand supply keep stable and avoid him to face losses.


MUHAMMAD FAIDHI BIN MOHD SHARIF (045980)- DIA2
MUHAMMAD FAIDHI BIN MOHD SHARIF (045980)- DIA2
       In my opinion  based on that article is , Barry Callebaut should learn more about the effect of Price Elasticity of Demand and also factor that will increase or decrease the demand  . Actually , it related to other factors such as Tax or Subsidy that imposed by goverment , the price of the product , the taste of consumer and others .
       But in my opinion , this problem actually show us the elastic demand situations . The elastic demand can be happen if Barry Callebaut still stick with the current price (the price of cocoa is still high)  . So his company revenue will still decrease because of the law of demand said that if the price of the product is increase , the demand of the product will decrease . In addition , cocoa is substitue goods (consumer will prefer the vanilla or strawberry flavour due the price of coca) and factory closures in Thailand show that there is a surplus in the market due to the high prices of the cocoa and its also show us the demand of this product is badly decrease  . Actually this problem can be solved if , Barry Callebaut decrease the price of cocoa , so the demand for cocoa will increase and the revenue will also increase due the relation between quantity demand and revenue is positive .



NURUL IYLIA BT MOHAMAD AZIZI ( 044989 ) DII2
NURUL IYLIA BT MOHAMAD AZIZI ( 044989 ) DII2
In my opinion, the company should set the price and types of their goods according to the factors that we have learnt in the topic of elasticity of demand. As we know, demand elasticity is the change in quantity demanded per change in a demand determinant. Although there are several demand determinants, such as consumer preferences, the main determinant with which demand elasticity is measured is the change in price. Businesses are particularly interested in price elasticity, since it measures by how much total revenue changes with the price. So, for Barry Callebaut ,  they should determine the price elasticity of demand first.( that is chocolate), then they can set up whether to decrease or increase the price of chocolates according to the cost of producing them. In other words,all of these ways are depends on the types of elasticity of demand and supply. In this case, this company’s good (chocolates) is one of the substitutes goods. So the demand is elastic. in conclusion, the company should not keep increasing their prices because it might causes the decreases of their company’s revenues.

MUHAMMAD ZAYANI BIN ROMLE (045959) DIM
MUHAMMAD ZAYANI BIN ROMLE (045959) DIM
Based on the article, Barry Callebaut must have knowledge about the degree of price elasticity of demand. In this case, By decreasing the price of product it will lead into a larger percentage change in the quantity demanded which is the best method Barry Callebaut should use (elastic demand). Thus, Barry Callebaut need to know where is the most strategic place to promote his product. If he want to gain more profit he must be good in marketing his product (attract costumer). Since customer or demand of quantity are sensitive with price changes, the decreasing of sales price will lead an increase in total revenue. In other aspect, the government should lower the taxes because the demand of cocoa is elastic. So, Barry Callebaut can offer his costumers the affordable and reasonable prices(increase total revenue).
NURFARAH VILIANA LEONG BINTI FARIS LEONG (045393) DIM
NURFARAH VILIANA LEONG BINTI FARIS LEONG (045393) DIM
 Barry callebaut need to know the market elasticity of demand.Berry callebaut are running a cocoa company which got so many substitutes item where this leads to elastic demand.Berry callebaut should reduce the price in order to attract more customers to his chocolate.The lower the price, the higher the quantity demand. 
In my opinion the fa
 In my opinion the factor that reduced it sales growth is because of the price elasticity influenced his profit margin. Besides that,refer to the law of demand the higher the price, the lower quantity demanded by user.Back to the concept of elasticity, the cocoa product is elastic demand, therefore to increase his revenue the owner have to reduce the the price
MOHAMAD HANIS IRFAN BIN MOHAMAD HISAM (045964) DIA2 :)
MOHAMAD HANIS IRFAN BIN MOHAMAD HISAM (045964) DIA2 :)
 
First  of all, Barry Callebaut company must know the level of price elasticity of demand. In this case, Barry Callebaut should use the elastic demand method by decreasing the price of product and this method will lead into a larger percentage change in the quantity demanded. In my opinion, the profit is not important in business because the most important thing in business are the customers and how we serve them (total revenue). Thus, Barry Callebaut need to know where is the best place to promote his product (which is at middle class circle).  The more customer they attract, they higher the profit they gain. Since customer or demand of quantity are sensitive with price changes, the decreasing of sales price will lead an increase in total revenue. In other aspect, the government should lower the tax because the demand of cocoa is elastic. So, Barry Callebaut can offer his costumers the lower price. Otherwise the total revenue will be increased. 

SHAMILA BINTI ABDUL MAJID. 045280. DIPLOMA IN INSURANCE.
SHAMILA BINTI ABDUL MAJID. 045280. DIPLOMA IN INSURANCE.
For me, barry callebaut need to know the price of elasticity of the good and service he offered and the knowledge of elasticity can help berry callebaut in its decision to making cocoa product. But, this deminution may be slow or rapid and a small fall in price will cause a comparatively large increases in his purshases. 
When the price of choco seeds increase, the quantity demand in cocoa product will increase too.
 So in conclusion, Berry Callabaut have to rise the demand for cocoa product with the knowledge of elasticity to make the company gains more profit.
DIA - NUR AMIRAH BINTI YUNUS(044916)
DIA - NUR AMIRAH BINTI YUNUS(044916)
In my opinion, Barry Callebaut need to learn more about the price elasticity of demand to help the company in making a decision that can improve their company back to the normal. The price of elasticty is to measures the sensitivity or responsiveness of the quantity demanded due to change in its price. As the company increase the price of goods, so that is why the net profit drop, worse than expected reduction. It is because, the company is an elastic demand.which a small percentage changes in price of a product will lead to a larger percentage change in the quantity demand. So, the company need to reduces the price to increase the total revenue because in the law of demand, decrease in price will increase the quantity demand. Besides, the company also need to do a strong marketing strategies such as attractive advertisement to attract their customer back.
In my opinion,the fa
 In my opinion,the factor that reduced it sales cthi
NURUL NABILA BINTI NOH (045750) DIPLOMA INSURANS
NURUL NABILA BINTI NOH (045750) DIPLOMA INSURANS
In my opinion, Barry Callebaut should have a knowledge of elasticity. It can help Barry Callebaut make decision of the company. Elasticity have 3 types. Elastic demand, inelastic demand and unitary elastic demandIt is focus to elastic demand. Elastic demand is a condition in which a small percentage change in the price of a product will be lead to a larger percentage change in the quantity demand.
NUR LIYANA BINTI ABDUL AZIZ (044944) DII
NUR LIYANA BINTI ABDUL AZIZ (044944) DII
In my opinion,  since elasticity can measures the sensitivity or responsiveness of the quantity demanded due to a change in its price, Barry Callebaut can make a decision based on the elasticity whether to decrease, increase or remain its price to incease the total revenue. The information on price elasticity of demand will be useful toward Barry Callebaut to adjust his selling price that will affect his total revenue. The demand of Barry Callebaut's chocolates is elastic because chocolate is a goods with high substitutes, so a small percentage of change in the price will lead to a larger percentage change in the quantity demanded.mIn Barry Callebaut's case, he have to decrease the price to increase the total revenue. If he increase the price it will decrease the total revenue since quantity demanded is sensitive to any price change.

AZREEN SYAMILA NATASYA BINTI AZLAN (045897) DIM
AZREEN SYAMILA NATASYA BINTI AZLAN (045897) DIM
In my opinion, elasticity will help barry callebaut to know about how increase in price will affect the demand for a cocoa product. this will help him to decide which price would be most profitable for his business and not decrease the revenue because total revenue will decrease if the price increase.
Nurfarah Viliana Leong binti Faris Leong
Nurfarah Viliana Leong binti Faris Leong
Barry callebaut need to know the market elasticity of demand.Berry callebaut are running a cocoa company which got so many substitutes item where this leads to elastic demand.Berry callebaut should reduce the price in order to attract more customers to his chocolate.The lower the price, the higher the quantity demand.
FATIN NUR AINI BINTI HUSSIN (045002)
FATIN NUR AINI BINTI HUSSIN (045002) 
In my opinion, the knowledge of price elasticity of demand might help Barry Callebau by allowing they to know whether to raise or lower their prices.  If they knew the price elasticity of demand for their product, they would be able to know whether a change in price would increase their revenues. Plus, the knowledge of income elasticity is essential for demand forecasting of producible goods in future. Long- term production planning and management depend more on the income elasticity because Barry Callebau can know the effect of changing income levels on the demand for their product. 
MURNIRAH ANISAH BINTI ANUAR (045429) DIM
MURNIRAH ANISAH BINTI ANUAR  (045429) DIM
In my opinion, knowledge of price elasticity can help Barry Callebaut to raise or lower their prices. If Barry Callebaut knew the price elasticity of demand for their product, they would be able to know whether a change in price would increase the revenues. In this case, they have many substitute product so Barry Callebaut need to decrease their price intend to increase their total revenues. This lead demand to be elastic.
SITI AYSHAH BT IRWANDI (045199) DIA
SITI AYSHAH BT IRWANDI (045199) DIA 
In my opinion, Barley Callebaut must know about the elasticity and how elasticity can help the business. Elasticity can be defined as far as individuals, consumers or producers change their demand or the amount supplied in response to price or income changes. Although price elasticity measures the sensitivity or quantity response claimed due to price changes. Cocoa has an elastic tendency, because elastic demand is a rise in price will result in a decline in income. When prices are high, cocoa demand is reduced as consumers will buy cocoa substitutes that have lower prices than cocoa. For example, If coffee prices increase, demand for tea will increase. Well, this is because tea can replace the coffee whose prices are rising. This lead to decreased coffee demand as well as lower income companies. Therefore, Barley Callebaut has to lower the price of cocoa in order to increase demand for cocoa in the market. This can also increase the supply of cocoa to other companies and to avoid the bankruptcy of its companies. Thus, the company's revenue can be increased. Barley can also use other alternatives to lower production costs so that the company can increase its profitability.

FATIN IZZATI BT MOHD ZIN (045701) DIM
FATIN IZZATI BT MOHD ZIN (045701) DIM
In my opinion,the meaning elasticity is refers the degree to which individuals, consumers or producers change their demand or the amount supplied in response to price or income changes. It is predominantly used to assess the change in consumer demand as a result of a change in a good or service's price. So, Barry Callebout in its decision making by identify the definition of demand because without demand from consumer, Barry’s compony cannot obtain profit from selling the cocoa product. Barry Callebout’s is a cocoa maker, this product is an inelastic demand. If Barry Callebout want to increase his profit, he must increase his product price. From this situation, I can conclude that it is clear that increasing in its retail prices will lead to decreasing in quantity of demand thus increase or maintain the profit.


NUR NAJWA BINTI JASMI (045779) DITR
NUR NAJWA BINTI JASMI (045779) DITR
In my opinion, Barry Callebaut should attract more customers to buy his chocolate and indirectly, by reduce the price because it can increase the total revenue. Elastic demand is when price or other factors have a big effect on the quantity consumers want to buy. When the demand is elastic, any of inflation or deflation in price will lead to a profit or loss. The Barry Callebaut Company had a negative impact on profitability. This problem happen for example because there are many substitutes good in the market that can be use in place of another product or service. So in order to gain profit, Barry Callebaut must reduce the price of their goods first so the quantity demanded will increase and gain profit . If Barry decrease the price of cocoa product , the quantity demand for the product will rise. So, Barry will not face the negative effect to the company. This is because the cocoa product is one of the good with high substitute. If Barry Callebaut decrease the price of chocolate, he can gain more profit and can compete with other brands.

NURUL HAFIZAH BINTI ABDUL SAMAD (045156) , DIA
NURUL HAFIZAH BINTI ABDUL SAMAD (045156) , DIA
In my opinion, Barry Callebaut need to know a knowledge about elasticity. So, Barry need to find the elasticity of demand for the products.Based on the statement, I can conclude the price elasticity of Barry Callebaut company is an elastic demand. A condition in which a small percentage in the price will lead to a larger percentage change in the quantity demanded. The products is with high substitutes. For an example, cocoa and strawberry. If the price of cocoa increase, the demand of cocoa will decrease and demand of strawberry will increase so,people will tend to buy more strawberry. Therefore, Barry Callebaut should take an action with need to know the reaction of consumers towards a price change before fixed the price of product. This is because the demand will decrease if the price of the product is increase . So, based on the statement, Barry have to decrease the price of product where the consumers are afford to buy it and  if Barry Callebaut wants to increase their total revenue and next increasing their profit. Besides, Barry need to produce the product using the cheapest method or efficient techniques of production, or the development of a better way of producing goods and services on how to produce a good. 
NURUL ATIRAH BT ABDULLAH (045209) DIA
NURUL ATIRAH BT ABDULLAH (045209) DIA
 
In my opinion, the price elasticity of Barry Callebaut company is elastic. It is because there are a lots of substitute goods in the market. So, the consumer will choose the another product to buy. Elastic is a condition when a small percentage change in the price of product will lead to a larger percentage in the quantity. So, in the context of demand when  the product at high price, the demand for this good will decrease because they maybe will choose another product that provide at a lower price. It is because consumer are very responsive to change in the price of product. So I think for Barry Callebaut Company, they must sold their product at affordable price to get the high profit because a decrease in price will lead to an increase in total revenue. For example, cocoa and vanilla which is a substitute goods. So, when increase in cocoa price the demand for cocoa will decrease and the demand for vanilla will increase. So we cannot get the high profit if we sold this goods with high price. Secondly, in my opinion Barry Callebaut must choose the cheapest method of production and the most efficient techniques to minimum the cost of production. So the seller can sell the good at a lower price and can get the highest profit. Next, Barry Callebaut also must to produce their product at a high quality and a greater efficiency. It is because in the market whatever the price of the product the customer will buy it as long as our product is more quality than others. Then, Barry Callebaut can also produce the goods and service for which there is a high demand from customer so as to enjoy higher profit. When we follow their needs, of course whatever product that we produce, the customer still buy it because its demand from them. Advertisement good normally have a higher demand because of awareness. This method will attract the people to the goods and services. For example, Barry Callebaut can introduce the cocoa via advertisement to get a high demand with high profit. 



FAZIRA IDAYU BINTI ABDULLAH (045704) (DITR)
FAZIRA IDAYU BINTI ABDULLAH (045704) (DITR)
In my opinion, Barry Callebaut should note about the price elasticity and the goods and services he is providing. Elastic is a condition where a small percentage change in the price of a product could lead a larger percentage change in the quantity demand. So, he should reduce the price in order, to increase the attraction of his customers to buy his products, and indirectly, his total revenue will increase. By the case, Barry Callebaut should use the cheapest method of production and better efficient technique to produce his goods and services. He just need to start selling his products at a lower price since he had a negative profit by the time. If not, he will tend to face loss which is bad for his company. So, I would conclude that the elasticity of demand for Barry Callebaut
NURUL ALIA BINTI MAZUKI (044924) (DII)
NURUL ALIA BINTI MAZUKI (044924) (DII)
In my opinion, the chocolate producers should determine the price elasticity of demand for its chocolate, before making a decision on an appropriate pricing strategy depends on the types of elasticity of supply. The chocolate will have many substitutes. Thus, the supply is elastic. If the price of Barry Callebaut's products keep increasing, producer's profit will not be as much as expected. 

MUHAMMAD MUQRI BIN ZAKARIA (045748) (DIA)
MUHAMMAD MUQRI BIN ZAKARIA (045748) (DIA)
In my opinion, coco is an elastic demand that can be substitute with other thing. So, I think Barry Callebaut had increase the price of his coco that makes other people think the coco is not worth it to buy because there are many factory of coco that sold with low price. Next, I think he does not know how to advertise his coco product to his consumer. Then, his factory maybe does not placed at a strategic place. To improve Barry Callebaut’s company, I think he must advertise is coco to tell to the consumer that his coco is the best coco in the world. Then he must lower his coco price because it is stated in the demand law that the higher the price of the product, the lower the quantity demand towards the product. Lastly, I think he must use technological machine to produce his coco. So that the cost to produce his coco will be low. Then if he use technology to produce his coco, the quality of his coco will be increase. So that, many consumer will prefer his coco and he will gain more profit from his coco company. 

SITI NUR KHADIJAH BINTI ZAINURI (045365) DIA
SITI NUR KHADIJAH BINTI ZAINURI (045365) DIA
For my opinion, raw chocolate is inelastic because even Barry Callebaut decrease their sales (supply), the profit still dropping. Even there is a high demand in raw chocolate, the main ingredient, cocoa is limited since many cocoa factory to grind the cocoa had to shut down.
So, my suggestion to increase the profit is to increase the price of raw chocolate (demand), since the cocoa are limited and Barry Callebaut is supplier for the chocolate branded such as Hershey. Even the quantity of demand of raw chocolate decrease, it will increase the profit of Barry Callebaut.
Second, Barry Callebaut decrease the cost or operating expenses by using the cheapest method to produce the raw chocolate. It will increase the profit if the cost of production decrease.
Third, promote Barry Callebaut by social media and advertisement in television. Send the proposal to other chocolate branded to deal with them to corporate with Barry Callebaut.
Last, find the cocoa supplier that can provide the best quality cocoa but in the suitable price.
AINA IZZATIE BINTI AB SALAM (045758) DIA
AINA IZZATIE BINTI AB SALAM (045758) DIA
In my opinion, first of all, Barry Callebaut need to know and understand about the elasticity. The elasticity can help Barry to make decision and deterrmine the price of the product clearly. Demand in elastic is an increase in price will lead to an increase in total revenue , whereas a decrease in price will lead to a decrease in total revenue. So ,cocoa demand had fall because of the small percentage change in the price of a product will lead to a larger percentage change in the quantity demand. In Barry situation to increase the profit , they need to sell the chocolate is lower price where is more cheaper than other company. Avoid from selling the product in the higher price. The elasticity of Barry Callebaut is demand elasticity.
SITI FATIMAH BINTI MD ALI SHIFUDIN(045378) DIA
SITI FATIMAH BINTI MD ALI SHIFUDIN(045378) DIA
In my opinin, Berry Callebaut should know about elasticty.In this case, his goods have high substitutes ,so we can assume his goods have elastic demand.Hence,in his condition,he should decrease the price in small percentage to rise the quantity demand and increase total revenue.

MUHAMMAD AL FATTEH BIN SALLEH (045885) DIA
MUHAMMAD AL FATTEH BIN SALLEH (045885) DIA
After read this article, we can say that Barry Callebaut try to maintain their profit margins by reducing the sales. They also try to cut the factory production in Klang and immediately shutdown their factory in Thailand in order to decrease their production. Firstly, he need to know that cocoa is the elastic demand in market. In Elastic demand definition, a small percentage change in price of product will effect to a large percentage in the quantity demanded. In my opinion, he need to decrease their price of product that they produce. According to law of demand, the only way to increase their sale is just by decreasing their product's prices. He also need to plan again their production rate to avoid surplus. As we know surplus was one of the fact that can bring loss to company. Its because the supply were more than demand. They just increase their cost of production but their sales remain the same. Thats why his company's company profits fall down. He also need to adapt the consumer's behaviour and taste to increase their sales by creating new product that meet consumers taste.   
RAFIQAH BT ROZELI, 045140, DIA
RAFIQAH BT ROZELI, 045140, DIA
The concept of elasticity of demand plays a crucial role in the pricing decisions of the business firm. It is because price elasticity of demand measures the sensitivity or responsiveness of the quantity demanded due to a change in its price. So, Barry Callebaut need to identify the price elasticity of demand of their product. If the demand is inelastic, Barry Callebaut need to increase the price of the product so that they can increase their total revenue, since quantity demanded is less sensitive to any price changes. Otherwise, if the demand is elastic, Barry Callebaut need to decrease the price because quantity demanded is sensitive to price changes so decrease in price when demand is elastic will lead to an increase in total revenue. In conclusion, elasticity can help Barry Callebaut in its decision making by identify the price elasticity of demand to decide wether to increase or decrease the price of the product.
SITI SABRINA BINTI MOHD SABRI (045240) - DIA
SITI SABRINA BINTI MOHD SABRI (045240) - DIA
In my opinion,
TENGKU NUR AFIFAH BINTI TENGKU NOR AZLI (045801) -DIA
TENGKU NUR AFIFAH BINTI TENGKU NOR AZLI (045801) -DIA
In my opinion ,
The first thing that Barry Callebaut need is making clear understanding and get enough information about elacticity of good and service to help him making right decisions .So, he need to lower the price of the goods.It is because his company isn’t in good condition lately which is excessive capacity for production or services (overcapacity) but have a low demand . So ,if he lower the price ,the elasticity of co-effiecient will be more than 1 which is mean the term will be elastic. This is because If the price increased ,the change in quantity demanded as a result of rise in price by him, will affect the total consumer expenditure and affect the revenue of the firm.
WAN SYARIMAN BIN WAN MANSOR (045062) (DIA)
WAN SYARIMAN BIN WAN MANSOR (045062) (DIA)
 
From this case study we can conclude that chocolate is an elastic demand which mean people can choose whether to buy chocolate or anything else that can replace chocolate.BARRY CALLEBAUT should consider to decrease the price of chocolate that the company distribute.This is because when the demand is elastic the dcrease in price will lead o an increase in price because people will ought to buy the cheapest and the quality product.So the company also should consider to make an advertisement or promotion in order to grab customer attention.The company also should target the buyers which had a better income this is because they will be less sensitive towards the price changed.For example a shirt is RM 70 when the price increase by RM 10 wealth person wouldn’t affect by the price change however for the poor man the change in price will affect them a lot so they will find another sources to replce the original sources.Looking from proportion of the expenditure good this company can increase their price a little bit when the demand is too high because when it increase the price a little bit this wont affect people as it only a small portion of their income.The company also should provide a better services policies or terms of payment this because studied has proven that service terms of payment by credit instead cash are more profitable.They should prepared a better customer service in order to enhance the demand to the maximum limit.From the government aspect,the government should reduce the tax so that people will have a variety of choices they can make as the company also will decrease their price. 

AHMAD AKMAL HASIF BIN MOHD NOOR(045621)DII
AHMAD AKMAL HASIF BIN MOHD NOOR(045621)DII
First of all, Berry Callebaut has to know about the price elasticity of demand. In my opinion, Berry Callebaut should decrease the price to get the elasticity price. So that it will affect the demand.The knowledge of elasticity can help Berry Callebaut to get the elastic price and then lead to get a larger percentage change in the quantity of demand and small percentage change in the price of product.
MUHAMMAD NUR IHSAN BIN ZAWAWI (045090) DIM
MUHAMMAD NUR IHSAN BIN ZAWAWI (045090) DIM
Berry Callebaut tend to increase the price of cocoa, it will be decrease on the demand and also lead to decrease on total revenu. Barry Callebaut should decrease the price of the cocoa so that it will effect the demand. The elasticity  is a measure of a variable's sensitivity to a change in another variable. Because of that, The knowledge of elasticity can help Barry C Barry Callebaut must use a small percentage change in the price of a product to lead a larger percentage change in the quantity of demandedallebaut in its decision making.
SITI RADHIAH BINTI MOHAMAD (045938) DIA2
SITI RADHIAH BINTI MOHAMAD (045938) DIA2
 In my opinion, Barry Callebaut should make a research regarding on what kind of method of elasticity he should use to manage his company from loss. From economic's perspective, elasticity is the measurement of how an economic variable responds to a change in another. Thus, cocoa is an elastic demand due to the goods with high substitute so, Barry Callebaut should reduce its price so that their total revenue will increase. 
MUIZZUDDIN BIN MARZUKI (046088) DIM
MUIZZUDDIN BIN MARZUKI (046088) DIM
First of all, elasticity is measure of avariable's sensitivity to a change in another variable. In my opinion, I think the knowledge of elasticity can help Barry Callebaut in his decision making by helping him gain a profit margin in his business. According to the law of demand, the lower the price of the products, the higher the quantity demanded of its product which means that he need to make sure that his production cost is lower by improving the technology advance in the making of his product or substituting his main product with something cheaper and else so he can sell his product at its minimum price and increasing the demand of his product at the same time. Because cocoa isn't a normal or necessity good, so the demand for his product may be elastic because the buyers isn't buying the cocoa product as their priority need so the small percentage change in price may be lead to a larger percentage change for the quantity demanded and it will greatly affect the market demand for cocoa product. Since Barry Callebaut understand the basic concept of elasticity, he now can increase his net profit as the consumer prefer his product as long as he keep his product's price cheaper than any other cocoa maker company
NUR ZETTY ALIYA BINTI MOHD ZAKI (046064) DIA
NUR ZETTY ALIYA BINTI MOHD ZAKI (046064) DIA
          From the point of view in this article, I can see that Barry Callebaut was reducing his sales to maintain the profit margins. However, his profit decreased. It proof that the price of elasticity of Barry's product is elastic which means a small percentage change in price of a product will lead to a larger percentage change in the quantity demanded. The reason is, Barry reduced his sales made an increase in his retail price and the demand for his products decrease.

          Other than that, Barry also had to shut down his factory in Bangpakong, Thailand because of the existence surplus in his production. It is caused by the decreasing demand of his product. Moreover, based on the company statement, the decreasing demand for his products also the low combined of cocoa ratio in his products. The article also states that the price of cocoa beans increase and made others company increased their retail price. On the other hand, this situation made lesser the demand of the consumers. As a result, Barry's company faced a challenging market environment to sell his products.

            In my opinion, Barry should be brilliant in the matter of marketing to increase his profit, such as promotions, advertisements, variations and etc. This   will create awareness toward his products to the consumers. Barry also should be more alert to the situation of the economy. For example, he should not reduce his sales during the decreasing demand in chocolates and soaring price of cocoa beans.
NUR AYU SYAFIQAH BINTI RAZANI (046081) DIPLOMA IN INSURANCE
NUR AYU SYAFIQAH BINTI RAZANI (046081) DIPLOMA IN INSURANCE
In my opinion in this situation, Barry Callebaut should lower the price of the item. From that, many consumers can get the product at affordable prices as the economy is now not very stable. Therefore, the Barry Callebaut's business will gain an increased profit from the product because if the price of the goods decreases, the quantity of demand of the product will increase. In conclusion, Barry Callebaut should know how to use the principle of price elasticity and know the willingness of consumers to buy things before he starts the business because he faces many races abroad and within the country.
MUHAMMAD IKMAL HAKEEM BIN ABDUL ROPO (044936) DIA
MUHAMMAD IKMAL HAKEEM BIN ABDUL ROPO (044936) DIA
            In my opinion after read the article,Barry Callebaut must know about what is price elasticity of demand, which its measure the responsiveness of the quantity demanded by comsumer due the change of the cocoa product as if the price raise,the percentage of demand will fall,Barry should think to reduce the prices of the cocoa as he want to see the improvement of the cocoa's quantity demanded.
         It also can see by the elastic demand situation which if Barry raising the price of the his product,the demand of his product will fall too because consumer will choose another product.It will reduce the his revenues as it could effect his company's income.It same as the law of demand perspective,if you raise your product price,the produce demand will fall.Another factor is maybe there was the product  become surplus because of the company process the cocoa's uncontrollable.

             So, if Barry want to raise his Cocoa's demand,he much reduce the price of his product as it will affect the demand to be more elastic,by that  he also can raise his total revenue.And at the same time he must to control his cocoa production to prevent the surplus happen again.Barry also must progress is product advertising process,maybe appoint an ambassador.So by that way Barry can expand his product to many country and raise his cocoa's quantity demand and saves his company's future.
INTAN FATIN NAJWA BINTI ZAINAL(045933) DIA
INTAN FATIN NAJWA BINTI ZAINAL(045933) DIA
INTAN FATIN NAJWA BINTI ZAINAL(045933)DIA
INTAN FATIN NAJWA BINTI ZAINAL(045933)DIA
In my opinion, Barry Callebaut should decrease the price of the cocoa. It is because all of the competitors is increasing their price. Barry Callebaut must be more elastic in order to gain more profit. Elastic demand is a condition in which a small percentage change in the price of a product will lead to a larger percentage change in the quantity demand. So, if they increase the price the demand of cocoa will decrease. But, to gain more profit and attract more customer, Barry Callebaut must improve the quality of the product as well. If they did that the consumers will be more eager to buy their product because of the lower price and good quality. in our economy nowadays, the consumer more prefer the products that can give them less price but maximum utility. As the good with high substitutes, cocoa must be the best product that consumers could ever buy with low price from Barry Callebaut. Other than that, Barry Callebaut can improve the awareness of their products by multiply the advertisements. The costumers will be more aware of their products. With that Barry Callebaut can be one of the well-known company in producing cocoa products.
DAYANG NUR FAEZA BINTI JAINAN (045570) (DIA)
DAYANG NUR FAEZA BINTI JAINAN (045570) (DIA)
Based on what I have read from the statement, in my opinion, Berry Callebaut need to know about the elasticity of the product. Which is, if Berry Callebaut tend to increase the price of cocoa, it will be decrease on the demand and also lead to decrease on total revenue. It also can defined it as elastic demand due to the increase of the price will lead to decrease of the demand. For example, we can see if the price of cocoa increases by 5%, the quantity demanded for the cocoa will fall by 10%. From that, we know that a small percentage change in the price of a product will lead to a larger percentage change in the quantity demanded. But, if Berry Callebaut want to have a higher profit or increase in total revenues, Berry Callebaut can reduce the price and it will lead to increase in quantity demanded. Or, Berry Callebaut also can calculate the price elasticity of demand whether it is elastic or inelastic so Berry Callebaut can make a decision either it must be reduce the price or not to get a higher profit and expand its business in the future.
MOHAMMAD FEISOL BIN FADZIL (045263) DIM
MOHAMMAD FEISOL BIN FADZIL (045263) DIM
In my opinion, the knowledge of the elasticity can help Barry Callebaut. Barry Callebaut should decrease the price of the cocoa so that it will effect the demand, we can it is elastic. It also based on the law of demand which is state the lower the price of a product, the higher the quantity demanded, ceteris paribus.
NURUL HUSNA BINTI AHYA ( 045678 )-DIA
NURUL HUSNA BINTI AHYA ( 045678 )-DIA
In my opinion,the price elasticity of Berry Callebaut is elastic. Because a large change in price is accompanied by a small amount of change in quantity demanded. In this case,an increase price reduce the total revenue so the price effect is weaker than the quantity effect. The problem that happen to Berry Callebaut is,the price of cocoa is increase will caused quantity of demand will decrease. This is because Berry Callebaut wants to keep his profit. So,if Berry Callebaut  want to keep his profits in stable condition , he must improving cocoa quality so consumer demand will increase. This is because, if Berry Callebaut produces high quality cocoa,many consumers will buy no matter hoe expensive because they want high quality only than others. Moreover , Berry Callebaut must reduce the price of cocoa so many consumers will buy cocoa and Berry Callebaut can get high profits because  decrease in price will lead to an increase in total revenue. 
WAN NURUL HUSNA BINTI WAN AHMAD (045599) - (DIA )In my opinion,Barry Callebaut need to reduce the price of chocolate. From this situation,Barry Callebaut has facing the falling in his profit. This is because,there is a existence of substitute goods that make the demand for chocolate more elastic. Elastic demand is a condition in which a small percentage change in the price of product will lead to a larger percentage change in the quantity demand. For example, if the price of chocolate from Barry Callebaut company increase,the quantity demand for the chocolate will fall. Hence,it will make consumer will find another chocolate in the market. And this will lead to negative impact on profitability. So,to solve this problem,if Barry Callebaut want to get high profit,he must sell his product in affordable price with high quality because people will choose to buy at lower price with high quality.
WAN NURUL HUSNA BINTI WAN AHMAD (045599) - (DIA )In my opinion,Barry Callebaut need to reduce the price of chocolate. From this situation,Barry Callebaut has facing the falling in his profit. This is because,there is a existence of substitute goods that make the demand for chocolate more elastic. Elastic demand is a condition in which a small percentage change in the price of product will lead to a larger percentage change in the quantity demand. For example, if the price of chocolate from Barry Callebaut company increase,the quantity demand for the chocolate will fall. Hence,it will make consumer will find another chocolate in the market. And this will lead to negative impact on profitability. So,to solve this problem,if Barry Callebaut want to get high profit,he must sell his product in affordable price with high quality because people will choose to buy at lower price with high quality.
WAN IZZATUL LYANA BINTI WAN AHMAD RUDIRMAN (045963) DIA2
WAN IZZATUL LYANA BINTI WAN AHMAD RUDIRMAN (045963) DIA2
 From the situation, we can see that Barry Callebaut is facing a falling in its full-year nett profit. In my opinion, elasticity can help Barry Callebaut in its decision making  because elasticity can measure on how an economic variable responds to a change in another.  From the price elasticity,  the product from Barry Callebaut is an elastic demand as the chocolate is a good with a high substitute. From there, the company need to reduce the price of the chocolate but maybe have a higher value than the other chocolates as it can attract consumers attention thus increasing the company's total revenue. From the perspective of income elasticity, Harry Callebaut can use this method to forecast the future demand for the chocolate so that the manager can find easier target for their product to do a promotion strategy. Promotions can therefore be planned accordingly based on the group target.
AQILAH FAIQAH BINTI ZAINAL ABIDIN ( 046061 ) DIA2
AQILAH FAIQAH BINTI ZAINAL ABIDIN ( 046061 ) DIA2
In my opinion, Barry Callebaut  have to reduce its price so that the demand for the cocoa imcrease.This is because,in this industry there are a lot of competitors who compete to raise up their profit growth so that the buyers can use the same aspect as the substitute good to pick the lowest price seller.For example between barry callebaut and company a if barry callebaut choose to lower down their cocoa price so the buyers will demand to buy the cocoa from them. 

Barry callebaut has to target the higher margin profit company so that the company wont affect if barry callebaut increase the price of cocoa as the profit of their company is high.This is because the demand that the chocolate factory get from their customer is realy high so that they need non stop supply from barry callebaut.for example if Hershey company cannot improve their selling barry callebaut should consider to find another chocolate factory that is more stable and with higher profit margin 

Barry callebaut should aim to expand their company to the country that has high population.this is because the demand there will be much more higher as the rate of people who are buying will increase .they also should consider the composition of the population proportion between children or adult because usually children tend to love chocolate more.for example India has the population of 1343239923 people there so Barry callebaut should consider to produce more there 

Barry callebaut also should consider to advertise their company to society.this is because we cannot assure all people know about their company so by choosing to advertise their company to society people will get to know about their company well and start to make research about their company.For example Barry callebaut can use social media to deliver their advertisement as in this century its all about technological information. 

NUR ATASHA AZREEN BINTI NOR AZRI (045849) DIM2
NUR ATASHA AZREEN BINTI NOR AZRI (045849) DIM2
 Elastic demand is when price or other factors have a big effect on the quantity consumers want to buy. The elasticity  is a measure of a variable's sensitivity to a change in another variable. Because of that, The knowledge of elasticity can help Barry Callebaut in its decision making. Barry Callebaut should decrease the price of the cocoa so that quantity of demand become increase as the price elasticity of demand. Beside that, barry callebaut should increase the production of cocoa by decreasing the price of coca so that the demand will increase so we can say it elastic. As the cocoa is elastic, so the manager of the Barry Callebaut company would be unable to increase the price of cocoa without damaging demand 

NURUL AIN SYAKINAH BINTI ZOLKEPLE (045795)
NURUL AIN SYAKINAH BINTI ZOLKEPLE (045795)
In my opinion, Barry Callebaut have to reduce the price of the cocoa so that the demand for the cocoa increase. When the price of cocoa decrease, the demand for the cocoa increase. This is states in the law of demanded when the higher the price of product, the lower the quantity demanded of the product and the lower the price of a product, the higher the quantity demanded. Next, Barry Callebaut can make advertisement to attract the consumers to buy the cocoa. Advertised goods normally have a higher demand because of awareness. Consumers will only buy goods and services when they aware of the existence of those cocoa. This advertisement can increase the number of consumers to buy the cocoa. Lastly, to increase the profit, Barry Callebaut need to aware of any festive seasons and climate. For example, Barry Callebaut  should increase the production of cocoa when it is the time for halloween celebrations. This is because the demand for chocolate when halloween is barely high.
Vide
NURSYAHIRAH ADILA BINTI KAMARUZAMAN (045791) DIM
NURSYAHIRAH ADILA BINTI KAMARUZAMAN (045791) DIM
In my opinion, Barry Callebaut must to know how to make a business because it is many competition of the product. Based on the price in industry, he must to know price change in industry to make sure his business sucsessful. This is because he is in elastic demand market.
Vide
SURAYA BINTI PAKAIR [ 045014 ] DITR
SURAYA BINTI PAKAIR [ 045014 ] DITR
In my opinion, Barry Callebaut have to consider of stopping his business operation in this industry. This is because he is in elastic demand market where a small percentage change in the price will effect a larger percentage change in quantity of demanded. In his case, the gross processing margin of cocoa butter and powder are getting big. This is because, the price for the cocoa beans have increasing from time to time. 

This happens because the demand for the cocoa product is low and lead the prices to go higher. His client - Hershey Co. is also having a difficult time because the price of their product increased because of the increase in cocoa product increased, lead the demand for their product decreased. This relationship happen because Hershey Co. products' are complimentary to the cocoa. Thus, when the price for cocoa increased, the price of Hershey Co. products also increased and the demand for Hershey Co. will decreased. 

The total revenue of Barry will decreased as he is in an elastic demand market. If this situation continue, he will have to suffer loss.
NUR AIDA BINTI SUHAIMI (045083) DIM
NUR AIDA BINTI SUHAIMI (045083) DIM
From my point of view, Barry Callebaut needs to has some knowledge related to price elasticity of demand. With this kind of knowledge, he will has some idea on how to manage the production of the good he offered and so on. In this case, i assume that his product is an elastic product because of the existence of other various types of substitute products. So when the price of the product become higher, the quantity demanded will decreased because small percentage change in the price of a product will lead to a larger percentage change in the quantity demanded. Based on price elasticity of demand and relation to total revenue, an increase in price of a product will lead to a decrease in total revenue and vice versa. This will help Barry Callebaut to make the best decision to make higher profit for the business than before. And plus, with the price of product that he offered, he may attract consumers' interest in the end. 
 
Siti Fatma Zuhra Binti Md Isa (045211) DIM
Siti Fatma Zuhra Binti Md Isa (045211) DIM
In my opinion, price elasticity of demand will help Barry Callebaut in its decision making. Price elasticity of demand measure the sensitivity or responsiveness of the quantity demanded to a change in its price. The knowledge of price elasticity of demand can help a firm to decide how much price reduction is necessary to increase revenue to a certain target or what level of price increase will be optimal. The knowledge of price elasticity of demand also helps Barry Callebaut to plan their marketing strategies and targeting niche market.

FARAH BALQIS BINTI AZMI (044994) DIPLOMA INTERNATIONAL TRADE(DITR2)
FARAH BALQIS BINTI AZMI (044994) DIPLOMA INTERNATIONAL TRADE(DITR2)
In my opinion,Barry Callebaut should maintain or set the price of the product in order to increase the total revenue. It is because an increase in price will lead to a decrease in total revenue,since the quantity demanded is sensitive to price changes.Other than that,Barry Callebaut can reduce the cost of production,which in turn will determine the quantity that will be purchased by the consumer.The higher the price,the lower the demand.
Nurul Syazwani Binti Nordin (045320) DIM
Nurul Syazwani Binti Nordin (045320) DIM
In my opinion, Barry Callebaut need to know the knowledge of elasticity of demand. It also based on the law of demand which is state the higher the price, the lower the quantity of demand. So it shows that the Berry Callebaut profit margin increasing based one the the law of demand statement. 
Wafaa' Binti Rashid (045189) Diploma in Marketing
Wafaa' Binti Rashid (045189) Diploma in Marketing
From my opinion, it is important for Barry Callebaut to know whether its product is elastic or inelastic demand. Price elasticity tells how much an input in price will have the consumer's willingness to buy the product. Since Barry Callebaut sell chocolate which is a product with high substitute, we can say that it is elastic. Therefore it need to decrease the price for the Cocoa in other to increase the demand from the consumer thus lead to an increase rate of the revenues.
NABILA BT MANSOR (045457) DITR
NABILA BT MANSOR (045457) DITR
In my opinion, Barry Callebaut should decrease the price of the cocoa so the quantity of demand become increase as the price elasticity of demand for Barry Callebaut is elastic
SITI MAIZATULAZWA BT FAUZI (045984) DIM
SITI MAIZATULAZWA BT FAUZI (045984) DIM
In my opinion , barry callebaut  should decrease the price of cocoa so that customer can buy that product . next , he also should learn about how to manage the production which is have some knowledge about elasticity of demand
SITI AIMAN HUSNA BINTI HAMDAN (045983) DITR
SITI AIMAN HUSNA BINTI HAMDAN (045983) DITR
Based on my opinion and my knowledge, the knowledge of elasticity is important for a firm or a producer of the product such as Barry Callebaut in making economic decisions.As you know,Elasticity refers the degree to which individuals ,consumers or producer change their demand or the amount supplied in response to price or income changes.With  this terms of elasticity,the question such as "what will be the effect on sales if a firm decides to raise the price of it product?
' or "how large a reduction in price of a product is required to increase sales?".Strictly,as a producer,they need to have the knowledge of elasticity just to help them to make an economic decisions and improve their business just like Barry Callebaut.I think that it for my opinion for this study case.Thank you.

NUR AISYAH BINTI MOHAMMAD (045916) DIA
NUR AISYAH BINTI MOHAMMAD (045916) DIA
In my opinion, we should know the elasticity of demand because it is a condition in which a small percentage change in the price of a product will lead to a larger percentage change in quantity demand. The cocoa is good with high subtitutes. If the price of cocoa increase, the consumer will find another subtitutes for cocoa. If Barry Callebout want to earn profit from their selling, they need to decrease the price of cocoa product so the consumer will able to buy the cocoa product with lower price. Next, Barry Callebout also can make the various types of cocoa in their his company like cocoa with strawberry and more so that consumer want to buy it because there are a lot of choice. Hence, Berry Callebout also have to know customers's income to increasing or decreasing the cocoa product.
NURUL AIN NABILA BINTI AB MALEK (045057) DITR
NURUL AIN NABILA BINTI AB MALEK  (045057)  DITR
I think Barry should decrease his price of cocoa because of cocoa is a high substitute goods. It means cocoa is an elastic which a small percentage change in the price will lead to a larger percentage change in the quantity of demanded. If so the demand will increase.

follow their needs, of co
 follow their needs, of course whatever product that we produce, the customer still buy it because its demand from them. Advertisement good normally have a higher demand because of awareness. This method will attract the people to the goods and services. For example, Barry Callebaut can introduce the cocoa via advertisement to get a high demand with high profit. 



NUR ZABARIAH BINTI AWANG @ SAID (045867) DIPLOMA IN ACCOUNTING :)
NUR ZABARIAH BINTI AWANG @ SAID (045867) DIPLOMA IN ACCOUNTING :)
In my opinion, Barry Callebout have to solve the problem 
Nur syakirah binti azmi
Nur syakirah binti azmi
NUR AIN NATASHA BT ROSNAN (045841) DIPLOMA IN MARKETING
NUR AIN NATASHA BT ROSNAN (045841) DIPLOMA IN MARKETING
In my opinion, Barry Callebaut must use a small percentage change in the price of a product to lead a larger percentage change in the quantity of demanded.If he sold the product at a higher amount,the demand for the product may eventually decreased and this may lead to less profit.Hence,when the price is raised, the total revenue will fall and this can be refer to the law of demand 
sharifah khatijah bt syed sagap(045215)diploma in accounting
sharifah khatijah bt syed sagap(045215)diploma in accounting
in my opinion why barry callebout  cant sold all his cocoa when he rise the price is because when the price of cocoa increase customer would fine another substitute for cocoa such as vanilla because they would get the lowest price when they buy vanilla prefer than they buy cocoa. it is because cocoa product is an elastic demand where the coeficient is more than 1.its is the condition in which a small percentage change in price of a product will lead to a larger percentage change in the quantity demand. so thats mean customer will easily find to another product once that cocoa product is increase. To solve that problem of the pile of cocoa product callebout have to decrease the price of the cocoa so that customer will prefer to buy back that product. so callebout will not face the loss since the product are sold out
goods. So, when increase
 goods. So, when increase in cocoa price the demand for cocoa will decrease and the demand for vanilla will increase. So we cannot get the high profit if we sold this goods with high price. Secondly, in my opinion Barry Callebaut must choose the cheapest method of production and the most efficient techniques to minimum the cost of production. So the seller can sell the good at a lower price and can get the highest profit. Next, Barry Callebaut also must to produce their product at a high quality and a greater efficiency. It is because in the market whatever the price of the product the customer will buy it as long as our product is more quality than others. Then, Barry Callebaut can also produce the goods and service for which there is a high demand from customer so as to enjoy higher profit. When we follow their needs, of course whatever product that we produce, the customer still buy it because its demand from them. Advertisement good normally have a higher demand because of awareness. This method will attract the people to the goods and services. For example, Barry Callebaut can introduce the cocoa via advertisement to get a high demand with high profit. 



NOR MAWADDAG
NOR MAWADDAG
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sharifah khatijah bt syed sagap(045215)diploma in accounting
sharifah khatijah bt syed sagap(045215)diploma in accounting
in my opinion 
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NURAIN LIYANA BINTI ZULLKEFFLY ( 045408 ) DIM
NURAIN LIYANA BINTI ZULLKEFFLY ( 045408 ) DIM
the law of demand stated that when price is rising , demand would decrease and vice versa, ceteris peribus. the price elasticity for Barry Callebut's case is definitely elastic . this is because when there is small changes in one of the factor , the aftermath gonna affected hardly . the price elasticity for Barry Callebut is considered as high substitute which is means , consumer especially will react sensitively about price changing as they still have some other choices to make other than just one product . so , to grow the company Barry supposedly to lower their chocolate product to attract more consumer and earn bigger profit than before.
WARDIANI BINTI MOHD NORIZWA (045863) DIM
WARDIANI BINTI MOHD NORIZWA (045863) DIM
In my opinion,  Barry Callebaut must use small percentage change in the price of a product will lead to a larger percentage change in the quantity demanded. For example, when the price of cocoa butter increase by 5%, the quantity demanded for the powder will fall by 10%. Elasticity of deman refers to the sensitivity of quantity demanded with respect to  changes in another outside factor. There are many types of elasticity of demand. The one most relevant to businesses, however, is the price elasticity of demand, which measures the change in demand as a results of a change in price. Different products exhibit different elasticities, which in turn has an influence on a firm's pricing decisions.  In economics, the demand for a certain good or service is represented by the demand curve 

ITRAH BIN SAZALI (045746) DIM
ITRAH BIN SAZALI (045746) DIM
 First of all , elastic demand is when price or other factors have a big effect on the quantity consumers want to buy . From my point of view , Barry Callebaut need to know the market elasticity of demand . If a good or services has an elastic demand , it means the consumer will make a lot of comparison between other products . Barry Callebaut are running a cocoa company which got so many subtitutes item where this leads to elastic demand . According to law of demand if the price increases the demand will decrease same goes with substitutes item , for an example , cocoa and vanilla , if the price of cocoa increase , the demand for cocoa will decrease and the demand for vanilla will increase . So in order to increase their revenue , Barry Callebaut must reduce the price of their goods first so the quantity demanded will increase and gain profit . So in this case , Barry Callebaut needs to use the cheapest method of production and most efficient technique to produce the goods or product . Barry Callebaut already had a negative profit so he must avoid selling the product at a higher prices , if he do so it will lead to nothing else , which is loss . The elasticity of demand for Barry Callebaut is elastic .
PUTERI QISTINA AZIZAN (046006) DITR Based on my opinion, Barry Callebaut should reduce the price in order, to attract more customers to buy his chocolate and indirectly, it can increase the total revenue. When a small percentage change in the price of a product will lead to a larger percentage change in the quantity demanded. Lets says, if the price of chocolate is increase by 5%, the quantity demanded for chocolate will fall 10%. Then if Barry Callebaut want to increase total revenue, the demand would be inelastic. When the price is increase, the total revenue also increase, whereas a decrease in price will lead to a decrease in total revenue .an increase in price will lead to an increase in total revenue, since quantity demanded is less sensitive to any price changes. But when the demand is elastic, an increase in price will lead to a decrease in total revenue. An increase in price will lead to a decrease in total revenue, since quantity demanded is sensitive to price changes.
PUTERI QISTINA AZIZAN (046006) DITR                                             Based on my opinion, Barry Callebaut should reduce the price in order, to attract more customers to buy his chocolate and indirectly, it can increase the total revenue. When a small percentage change in the price of a product will lead to a larger percentage change in the quantity demanded. Lets says, if the price of chocolate is increase by 5%, the quantity demanded for chocolate will fall 10%. Then if Barry Callebaut want to increase total revenue, the demand would be inelastic. When the price is increase, the total revenue also increase, whereas a decrease in price will lead to a decrease in total revenue .an increase in price will lead to an increase in total revenue, since quantity demanded is less sensitive to any price changes. But when the demand is elastic, an increase in price will lead to a decrease in total revenue. An increase in price will lead to a decrease in total revenue, since quantity demanded is sensitive to price changes.
WAN KHAIRUL IKHWAN BIN MOHD SHOFI(041852) DII
WAN KHAIRUL IKHWAN BIN MOHD SHOFI(041852) DII
In my opinion, what happen to Barry Callebout case is there are elastic demand because the Cocoa had the small percentage change in the price of a product will lead to a larger percentage change in quantity demand. This means consumers have the best substitutes to replace Cocoa. Besides that, maybe the price of Cocoa are expensive so base on the law of demand, the higher the price , the lower the quantity demanded by the consumer. 
In my opinion, what
 In my opinion, what happen to Barry Callebout case is there are elastic demand because the Cocoa had the small percentage change in the price of a product will lead to a larger percentage change in quantity demand. This means consumers have the best substitutes to replace Cocoa. Besides that, maybe the price of Cocoa are expensive so base on the law of demand, the higher the price , the lower the quantity demanded by the consumer. 
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KU INTAN MASTURA BINTI KU MUHAMAD FADZIL ( 045586 ) ( DIA )
KU INTAN MASTURA BINTI KU MUHAMAD FADZIL ( 045586 ) ( DIA )
The price elasticity of Barry Callebaut is elastic. Elastic is a condition in which a small percentage change in the price of a product will lead a larger percentage change in the quantity demand. The Barry Callebaut Company had a negative impact on profitability. This problem happen for example because there are many substitutes good in the market that can be use in place of another product or service. For example cocoa and vanilla. When the price of the cocoa increase , the quantity of cocoa will decrease and the demand for vanilla will increase. This will lower the Barry Callebaut's company profits because consumers are very sensitive towards price. As the cocoa is elastic , so the manager of the Barry Callebaut Company would be unable to increase the price of cocoa without damaging demand. The Barry Callebaut main profits came from products in higher demand. In my opinion , the first way that Barry Callebaut can overcame this problem by using the cheapest method of production and the most efficient techniques in the produce cocoa. So with that this company can sell the cocoa with the low price that the consumers can buy the cocoa in more quantities , so the Barry Callebaut can get the higher profits. Next , the second way that the Barry Callebaut can overcame this problem by produce the good that have high demand from the consumers. For examples , if the product have a hight consumers taste , the demand for that product will increase. Furthermore , the Barry Callebaut can advertisments their product , so with this it will help to attarct people to their product and the demand for the product will increase as a result that company can enjoy the higher profits.

NUR NABILAH FARHANA BINTI ISMAIL ZAKI (046063) (DIM)
NUR NABILAH FARHANA BINTI ISMAIL ZAKI (046063) (DIM)
In my opinion, Barry Callebaut can solve their problem with the knowledge of elasticity which is by knowing specificly about the price of goods that they provided. In this case, they need to know that cocoa is include as goods with high substitutes which is an elastic demand. When the demand is elastic, any of inflation or deflation in price will lead to a profit or loss. If Barry Callebaut wants to increase their revenue, they must first reduce the price of their goods so that the demand of their goods will increase. They also need to know that the elasticity of a good or service directly affects the customer retention rates of a company which is very important for this company to gain a higher profit. Barry callebaut also need to prevent themselves from increasing price of their goods in the meantime since quantity demanded is sensitive to price changes.

HAIRIYAH BINTI YUSUF (044888), DIPLOMA IN MARKETING
HAIRIYAH BINTI YUSUF (044888), DIPLOMA IN MARKETING
Elasticity is a measure of a variable’s sensitivity to a change in another variable. In business and economics, elasticity refers to the degree to which individuals, consumers or producers change their demand or the amount supplied in response to the price or income changes. In my humble opinion, I think the knowledge of elasticity can help Barry Callebaut in his decision making by helping him to gain a profit margin in his business. According to the law of demand, the lower the price of the products, the higher the quantity demanded of its product which literally means that he need to lowering his production cost by improving the technology advance in the making of his product or substituting his main product with something cheaper and else so he can sell his product at its minimum price and increasing the demand of his product at the same time. Because cocoa isn’t a normal or necessity good, so the demand for his product may be elastic because the buyers isn’t buying the cocoa product as their priority need so the small percentage change in price may lead to a larger percentage change for the quantity demanded and it will greatly affect the market demand for cocoa product. Since Barry Callebaut understand the basic concept of elasticity, he now can increase his net profit as the consumer prefer his product as long as he keep his product’s price cheaper than any other cocoa maker company.


NUR AIN JANNAH BINTI MOHD NAHAR (044870) DIPLOMA IN INSURANCE
NUR AIN JANNAH BINTI MOHD NAHAR (044870) DIPLOMA IN INSURANCE
In my opinion, if increase in demand is less than proportionate to fall in price, his total revenue will fall his profits would be certainly less. Therefore, knowledge of elasticity of demand may help the businessman to make a decision whether tp cut or increase the price of his product or to shift the burden of any addition cost of production on to the consumers by charging high price. In general, for items having inelastic demand, the producer will fix a higher price and items whose demand is elastic the businessman will 
ALYA AS'SAADAH BT ROSHALI (045162)(DIA)
ALYA AS'SAADAH BT ROSHALI (045162)(DIA)
First of all, there are three types of elasticities of demand, price elasticity of demand , income elasticity of demand,  and cross elasticity of demand. n my opinion, Barry Callebaut has to focus on the cross elasticity of demand  which is measure the responsiveness or sensitivity of quantity demanded for a product due to change in the price of a related product. He has a negative cross elasticity because an increase the price of cocoa will decrease the demand in the chocolate  and vise versa. Otherwise, he also has to think about the degree of price elasticity of demand. in this case, chocolate is the inelastic demand. inelastic demand is a condition in which a large percentage changes in the price will only affect the quantity demanded by a small percentage. If Barry Callebaut decrease the price of chocolate, he can gain more profit and can compete with other brands.
NURFAZLIANA BINTI ABDUL RISAM (045272) DIPLOMA IN MARKETING
NURFAZLIANA BINTI ABDUL RISAM (045272) DIPLOMA IN MARKETING
 In my opinion, the knowledge of elasticity can help Barry Callebaut in its decision making by, first, helping him to understand the law of demand which states that the higher the price of a product, the lower the quantity demanded of that product and vice versa.  The product that Barry Callebaut's company sells is an elastic demand product because a small percentage change in the price of a product will lead to a larger percentage in quantity demanded, which also means that the product is a product with a high substitutes. This means that consumers can search for another product to satisfy their needs, in this case maybe they can search for candy or jelly. When the price increases, people tend to be more sensitive towards it because chocolate is not a necessity goods or normal goods. 
NUR AIN JANNAH BINTI MOHD NAHAR (044870) DIPLOMA IN INSURANCE
NUR AIN JANNAH BINTI MOHD NAHAR (044870) DIPLOMA IN INSURANCE
NUR HAKIMAH ATIQAH BINTI MUHAMMAD HAIKAL (0449610) DIPLOMA IN ACCOUNTING
NUR HAKIMAH ATIQAH BINTI MUHAMMAD HAIKAL (0449610) DIPLOMA IN ACCOUNTING
First and foremost, Barry Callebaut need to understand about elasticity clearly. My opinion according Barry Callebaut situation, the best way to maintain profit margins with increases small percentage in the price of product like the concept of elastic demand. However, elastic demand  is increases highly in price lead the larger percentage decreases in demand. For avoid facing loss because of the decreases in demand, Barry Callebaut can reduce the purchase of cocoa beans and mix with cheaper substitute that can make the cost of production decreases for saving. Accordingly, the purchase of cocoa is will did not high and total sales revenue will increases. It can save the budget by the increasing in small percentage of price with nothing need to worry too much about demand. 
NADHIRAH BINTI ROSZUAN (045203) DIA
NADHIRAH BINTI ROSZUAN (045203) DIA
In my opinion the knowledge of elasticity can help Barry callebaut in its decision making because they can determine their price of a product based on it. Elastic demand is condition in which a small percentage change in the price of a product will lead to a larger percentage change in quantity demanded while inelastic demand is a condition in which a large percentage change in the price will only affect the quantity demanded by a small percentage.The product of chocolate that sell from Barry callebaut is elastic because chocolate is high substitutes so, if the company rising the price of chocolate, the customers will find another substitutes.Therefore to increase the profit Barry callebaut, they need to sell the chocolate in the lower price cheaper than another company to attract customers to buy from them. For example, when the price of chocolate is decreases by 5%, the quantity demanded for the chocolate will increases 10% and this will increase the company's profit.
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MUHAMMAD AMIR ZAKWAN BIN ZAKARIA, 044978, DIA
MUHAMMAD AMIR ZAKWAN BIN ZAKARIA, 044978, DIA
In my opinion, Barry Callebaut must know about price elasticity. Price elasticity of demand is a measure of change in quantity demanded of a commodity relative to a change in its price. If the demand is inelastic, an increase in price results in increased revenue. If the price rise results in decreased revenue, the demand is elastic. Knowing the price elasticity of demand, Barry Callebaut’s company can decide on an optimum price level of his commodity to achieve his revenue targets. Price elasticity information can help him decide how much price reduction is necessary to increase revenue to a certain target, or what level of price increase will be optimal (since extra revenue from a price increase may be wiped out by decreased demand). Barry Callebaut’s is a cocoa maker, this product is an inelastic demand.  If Barry Callebaut want to increase his profit, he must increase his product price. The conclusion is, if Barry want to maintain his profitability , he must make a right decision and be successful than the other company who sell cocoa.
FADILLA BINTI SYAFRIL SIDI (045501), DIA.
FADILLA BINTI SYAFRIL SIDI (045501), DIA.
In my opinion, Barry Callebaut need to know that cocoa is elastic demand. Cocoa demand had low demand because the small percentage change in the price of a product will lead to a larger percentage change in the quantity demanded. This is means, consumer have another goods to substitutes. So, Barry Callebaut must use the cheapest mehtod of production in making chocolate.They must use alternative that have low of cost of production than before. The low of cost of production, will increase their profit. Or Barry Callebaut have to decrease their chocolate price. This is because, Cocoa is elastic demand so if they decrease in price will lead to a increase in total revenue.
Name: Ain Shafiqa binti Nor Azly (045742) -DIA-
Name: Ain Shafiqa binti Nor Azly (045742) -DIA-
In my opinion, Barry Callebaut needs to know that cocoa is inelastic demand because cocoa is a  major ingredient in chocolate making. Inelastic demand is a condition in which a large percentage change in the price will only affect the quantity demanded by a small percentage. Barry Callebaut can not raise the price of chocolate on the market even though cocoa price increase. If Barry Callebaut increase it prices, customers have fewer substitutes. So, it profit will increase. Now, Barry Callebaut needs to compete with other chocolate shops for profit. If Barry Callebaut increase the price, customers have many options by going to another shop. So, it profit will decrease. To avoid this happening, Barry Callebaut needs to reduce the cost of making chocolate. This is because reducing manufacturing costs is more important than increasing the price of chocolate in the market. So, Barry Callebaut can still maintain profitable even cocoa prices increase.
Syahmina Binti Johan (045649) DIA
Syahmina Binti Johan (045649) DIA
In my opinion, elasticity of demand may be different types, depending upon the factor that is responsible for causing the change in demand. For this situation, increasing price of its product to maintain or maximize profit is one of the primary concerns of procedures, however during the course of increasing the retail prices, Barry Callebaut must not forget that demand and prices share inverse relationship . Barry Callebaut must be aware that demand falls with rise in price.Thus they increase price of their commodity to that level where their desired or optimal profit is still maintain or achievable. For example, let say the cost of production per unit for Barry Callebaut for three cases is constant RM5, the price per unit for the first case is RM10, the second case is RM11 and for the third case is RM12 . Demand for 3 cases decreasing 100 units, 90 units and 80 units respectively according to the principle of price elasticity of demand where increasing in prices, will decrease the quantity of demand. Now the main focus is the profit where the profit of first case is RM500, second case is RM 540 and third case is RM560. From what I explain above, it is clear that increasing in its retail prices, will lead to decreasing in quantity of demand thus increase or maintain the profit.
Nur Farahusna Binti Asrul Effendi (045665)
Nur Farahusna Binti Asrul Effendi (045665)
DII
In my opinion, the cocoa product is an inelastic demand. This is because the cocoa product is one of the good with substitute. A decrease in price will lead to an increase in total revenue of Barry Callebut company because the demand is sensitive to price change. In conclusion, if Barry Cellebut wants to raise his profit, he has to reduce his production cost based on the inelastic demand.
Wan NurNissa Amira bt Zulkefli(045631)
Wan NurNissa Amira bt Zulkefli(045631)
DII
In my opinion,elastic demand is a condition in which a small percentage change in the price of a product will lead to a larger percentage change in the quantity demand.The factor that reduced it sales growth is because of the price elasticity influence Barry Callebaut company's profit margin.Besides that,refer to the law of demand, the higher the price,the lower the quantity demanded by consumer.
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NUZUL FATIHAH SYAHIRAH BINTI MAZLAN, 045351, DIPLOMA PERAKAUNAN
NUZUL FATIHAH SYAHIRAH BINTI MAZLAN, 045351, DIPLOMA PERAKAUNAN
From my perspective, the knowledge of elasticity can help Barry Callebaut in its decision making by identify the definition of demand because without demand from consumer, Barry's company cannot obtain profit from selling the cocoa product. Demand is defined as the ability and willingness to buy specific quantity of goods in a given period of time at a particular price, ceteris paribus. Demand differs from desire, want, wish and the like. The law of demand states that the lower the price of product, the higher the quantity demand, ceteris paribus. From the Barry's situation he had to reduce the price of cocoa product so that the quantity demand of the cocoa product will increase. The cocoa product is an elastic demand that states in the degree of price elasticity of demand. Elastic demand is a situation in which a small percentage change in the price of a product will lead to a larger percentage change in the quantity demand. For example, when Barry decrease the price of cocoa product , the quantity demand for the product will rise. So, Barry will not face the negative effect to the company. This is because the cocoa product is one of the good with high substitute. Furthermore, a decrease in price will lead to an increase in total revenue, since quantity demand is sensitive to price changes. The practical importance of elasticity of demand states the pricing theory which Barry as a seller, can fix a lesser price for the cocoa product which are elastic, for demand to earn higher revenue that products sold in an imperfect market, and vice versa. Last but not least, the practical importance of income elasticity of demand, can divide into two categorize, which forecasting and promotional strategy. For the forecasting, knowledge of income elasticity of demand allows manager to forecast future demand and prepare supply to meet demand. For example, when the country is expected to be in a state of recession, Barry can plan to sell the cocoa product during recession. Finally, the promotional strategy which different target groups are chosen to promote different product. If the product is a normal product, promotion will be effective to the middle class. In the case of Barry, Barry can make the promotion of the cocoa product to increase more profit. In conclusion, Barry can be success, by get more tips and steps of the demand to gains more profits
NUZUL FAQIHAH SYAFIQAH BINTI MAZLAN, 045347, DIPLOMA PERAKAUNAN
NUZUL FAQIHAH SYAFIQAH BINTI MAZLAN, 045347, DIPLOMA PERAKAUNAN
In my opinion, elasticity can be defined as the measure of responsiveness of demand and supply of goods or service to an increase or decrease in its price. The knowledge of elasticity can help Barry Callebaut in its decision making by reduce the price of cocoa product to attract more consumer to buy the product. From this way, Barry Callebaut will provide more profit for his company. So. his company will not face the negative impact on profitability. From the degree of price elasticity of demand, this situation involved elastic demand. Elastic demand is a condition in which a small percentage change in the price of a product will lead to a larger percentage change in the quantity demanded.For example, when the price of cocoa product decrease by 5%, the quantity demand for the cocoa product will increase by 10%. This is because cocoa product is a good with high subtitutes. How Barry Callebaut determine the price of elasticity of demand for the cocoa product? From my words, for the cocoa product which have many substitutes, demand is more elastic because consumers are very responsive to changes in the price of the product. For example, if the price of cadbury chocolate increase, consumers can substitute the cadbury chocolate with  the cocoa product from Barry's company, which sells the cheapest one, so the demand is elastic. Moreover, from the concept of income elasticity, the cooa product is inelastic income. The inelastic income is a condition in which the quantity demand for a product increase as income increase, although the income increase faster than the quantity demand. This is because the type of cocoa product is a normal good which the curve are upward sloping. Last but not least, from the concept of cross elasticity of demand, cocoa product is categorize as positive cross elasticity. It is define as a decrease in the price of one product will decrease the quantity demand of another product, and vise versa. It is applicable to the substitute good because for example, when the price of cadbury increase, the quantity demand for cocoa product will increase. In conclusion, Barry have to rise the demand for the cocoa product with the knowledge of elasticity to make the company gains more profit, by making the price of cocoa product, cheaper than others. 
NURUL NAJWA SHAFIKA BT ABDULLAH, 041890, DIP.INSURANS
NURUL NAJWA SHAFIKA BT ABDULLAH, 041890, DIP.INSURANS
In my ipinion, Barry Callebaut needs to know the reaction of consumers towards a price change. The elasticity or responsiveness  of demand in a market is great or small according as the amount demanded increases much or little for a given fall in price and diminishing much or little for a given  rise in price. But this diminution may be slow or rapid and a small fall in price will cause a comparatively large increases in his purchases. The elasticity of his wants, we may say is great. When the price elasticity of demand for a good is relatively elastic the percentage change in quantity demand is greater than that in price. Hence, when the price is raised, the total revenue falls, and vice versa.
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RAFIQAH BT ROZELI, 045140, DIPLOMA PERAKAUNAN
RAFIQAH BT ROZELI, 045140, DIPLOMA PERAKAUNAN
The knowledge of elasticity can help Barry Callebaut in its decision making by knowing 
NORAZLINA ABDULLAH, 01234, DIPLOMA ABC
NORAZLINA ABDULLAH, 01234, DIPLOMA ABC
Please write down your name, matric no and course in the TITLE
NAME : OMAR FAAYIZ BIN OMAR FAROOK (045116) DIA
NAME : OMAR FAAYIZ BIN OMAR FAROOK (045116) DIA
 Barry Callebaut need to know the price elacticity of the good and the service he offered. For the revenue , Barry Callebaut need to raised the price of the product to a certain level only . If he sold the product at a higher amount, the demand for the product may eventually decreased and this may lead to less profit . Elasticity is importance to business owners. If the percentage increase in unit price will affect the demand for a product then it would lead customer to decide which price would be most profitable for the business . With elastic demand, the total revenue will decrease if the price is raised. Then inelastic demand, the total revenue will increase if the price is raised. Business often sell inelastic product because by doing o they will lost only a few customer then as a result the price will increase. The general formula for elasticity (represented by "E") in the following equation is: E = percent change in x / percent change in y. Barry Callebaut need to know the price he charge for products or services say a lot of his company’s competitive ways. Barry Callebaut also need to know that coca is can be subtitutes with others. So it is elastic demand

My Opinion
My Opinion 
Barry Callebaut must use small percentage change in the price of a product will lead to a larger percentage change in the quantity demanded. For example, when the price of cocoa butter increase by 5%, the quantity demanded for the powder will fall by 10%. 
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In my opinion, Barry
 In my opinion, Barry has to reduce the price of the cocoa product so that the quantity demand for the product will increase and he will gain more profit
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NOR MAWADDAH BINTI MOHD NOOR (044886) DIM
NOR MAWADDAH BINTI MOHD NOOR (044886) DIM
In my opinion,  Barry Callebaut has to know about the law of demand that is when the higher the price of the product , the lower the quantity of demand. Thus, the company need to reduce the cost of cocoa butter and powder to make sure the price for the chocolate can be reduce too. For example, when the price of the cocoa increased by 5% , the quantity demand for the cocoa will fall to 10%. This show that the price of elasticity of demand is elastic. Therefore, the company need to reduce the price of cocoa so they can increase the total revenue.
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sharifah khatijah bt syed sagap(045215)diploma in accounting
sharifah khatijah bt syed sagap(045215)diploma in accounting
in my opinion 
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NURAIN LIYANA BINTI ZULLKEFFLY ( 045408 ) DIM
NURAIN LIYANA BINTI ZULLKEFFLY ( 045408 ) DIM
the law of demand stated that when price is rising , demand would decrease and vice versa, ceteris peribus. the price elasticity for Barry Callebut's case is definitely elastic . this is because when there is small changes in one of the factor , the aftermath gonna affected hardly . the price elasticity for Barry Callebut is considered as high substitute which is means , consumer especially will react sensitively about price changing as they still have some other choices to make other than just one product . so , to grow the company Barry supposedly to lower their chocolate product to attract more consumer and earn bigger profit than before.
WARDIANI BINTI MOHD NORIZWA (045863) DIM
WARDIANI BINTI MOHD NORIZWA (045863) DIM
In my opinion,  Barry Callebaut must use small percentage change in the price of a product will lead to a larger percentage change in the quantity demanded. For example, when the price of cocoa butter increase by 5%, the quantity demanded for the powder will fall by 10%. Elasticity of deman refers to the sensitivity of quantity demanded with respect to  changes in another outside factor. There are many types of elasticity of demand. The one most relevant to businesses, however, is the price elasticity of demand, which measures the change in demand as a results of a change in price. Different products exhibit different elasticities, which in turn has an influence on a firm's pricing decisions.  In economics, the demand for a certain good or service is represented by the demand curve 

ITRAH BIN SAZALI (045746) DIM
ITRAH BIN SAZALI (045746) DIM
 First of all , elastic demand is when price or other factors have a big effect on the quantity consumers want to buy . From my point of view , Barry Callebaut need to know the market elasticity of demand . If a good or services has an elastic demand , it means the consumer will make a lot of comparison between other products . Barry Callebaut are running a cocoa company which got so many subtitutes item where this leads to elastic demand . According to law of demand if the price increases the demand will decrease same goes with substitutes item , for an example , cocoa and vanilla , if the price of cocoa increase , the demand for cocoa will decrease and the demand for vanilla will increase . So in order to increase their revenue , Barry Callebaut must reduce the price of their goods first so the quantity demanded will increase and gain profit . So in this case , Barry Callebaut needs to use the cheapest method of production and most efficient technique to produce the goods or product . Barry Callebaut already had a negative profit so he must avoid selling the product at a higher prices , if he do so it will lead to nothing else , which is loss . The elasticity of demand for Barry Callebaut is elastic .
PUTERI QISTINA AZIZAN (046006) DITR Based on my opinion, Barry Callebaut should reduce the price in order, to attract more customers to buy his chocolate and indirectly, it can increase the total revenue. When a small percentage change in the price of a product will lead to a larger percentage change in the quantity demanded. Lets says, if the price of chocolate is increase by 5%, the quantity demanded for chocolate will fall 10%. Then if Barry Callebaut want to increase total revenue, the demand would be inelastic. When the price is increase, the total revenue also increase, whereas a decrease in price will lead to a decrease in total revenue .an increase in price will lead to an increase in total revenue, since quantity demanded is less sensitive to any price changes. But when the demand is elastic, an increase in price will lead to a decrease in total revenue. An increase in price will lead to a decrease in total revenue, since quantity demanded is sensitive to price changes.
PUTERI QISTINA AZIZAN (046006) DITR                                             Based on my opinion, Barry Callebaut should reduce the price in order, to attract more customers to buy his chocolate and indirectly, it can increase the total revenue. When a small percentage change in the price of a product will lead to a larger percentage change in the quantity demanded. Lets says, if the price of chocolate is increase by 5%, the quantity demanded for chocolate will fall 10%. Then if Barry Callebaut want to increase total revenue, the demand would be inelastic. When the price is increase, the total revenue also increase, whereas a decrease in price will lead to a decrease in total revenue .an increase in price will lead to an increase in total revenue, since quantity demanded is less sensitive to any price changes. But when the demand is elastic, an increase in price will lead to a decrease in total revenue. An increase in price will lead to a decrease in total revenue, since quantity demanded is sensitive to price changes.
WAN KHAIRUL IKHWAN BIN MOHD SHOFI(041852) DII
WAN KHAIRUL IKHWAN BIN MOHD SHOFI(041852) DII
In my opinion, what happen to Barry Callebout case is there are elastic demand because the Cocoa had the small percentage change in the price of a product will lead to a larger percentage change in quantity demand. This means consumers have the best substitutes to replace Cocoa. Besides that, maybe the price of Cocoa are expensive so base on the law of demand, the higher the price , the lower the quantity demanded by the consumer. 
In my opinion, what
 In my opinion, what happen to Barry Callebout case is there are elastic demand because the Cocoa had the small percentage change in the price of a product will lead to a larger percentage change in quantity demand. This means consumers have the best substitutes to replace Cocoa. Besides that, maybe the price of Cocoa are expensive so base on the law of demand, the higher the price , the lower the quantity demanded by the consumer. 
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KU INTAN MASTURA BINTI KU MUHAMAD FADZIL ( 045586 ) ( DIA )
KU INTAN MASTURA BINTI KU MUHAMAD FADZIL ( 045586 ) ( DIA )
The price elasticity of Barry Callebaut is elastic. Elastic is a condition in which a small percentage change in the price of a product will lead a larger percentage change in the quantity demand. The Barry Callebaut Company had a negative impact on profitability. This problem happen for example because there are many substitutes good in the market that can be use in place of another product or service. For example cocoa and vanilla. When the price of the cocoa increase , the quantity of cocoa will decrease and the demand for vanilla will increase. This will lower the Barry Callebaut's company profits because consumers are very sensitive towards price. As the cocoa is elastic , so the manager of the Barry Callebaut Company would be unable to increase the price of cocoa without damaging demand. The Barry Callebaut main profits came from products in higher demand. In my opinion , the first way that Barry Callebaut can overcame this problem by using the cheapest method of production and the most efficient techniques in the produce cocoa. So with that this company can sell the cocoa with the low price that the consumers can buy the cocoa in more quantities , so the Barry Callebaut can get the higher profits. Next , the second way that the Barry Callebaut can overcame this problem by produce the good that have high demand from the consumers. For examples , if the product have a hight consumers taste , the demand for that product will increase. Furthermore , the Barry Callebaut can advertisments their product , so with this it will help to attarct people to their product and the demand for the product will increase as a result that company can enjoy the higher profits.

NUR NABILAH FARHANA BINTI ISMAIL ZAKI (046063) (DIM)
NUR NABILAH FARHANA BINTI ISMAIL ZAKI (046063) (DIM)
In my opinion, Barry Callebaut can solve their problem with the knowledge of elasticity which is by knowing specificly about the price of goods that they provided. In this case, they need to know that cocoa is include as goods with high substitutes which is an elastic demand. When the demand is elastic, any of inflation or deflation in price will lead to a profit or loss. If Barry Callebaut wants to increase their revenue, they must first reduce the price of their goods so that the demand of their goods will increase. They also need to know that the elasticity of a good or service directly affects the customer retention rates of a company which is very important for this company to gain a higher profit. Barry callebaut also need to prevent themselves from increasing price of their goods in the meantime since quantity demanded is sensitive to price changes.

HAIRIYAH BINTI YUSUF (044888), DIPLOMA IN MARKETING
HAIRIYAH BINTI YUSUF (044888), DIPLOMA IN MARKETING
Elasticity is a measure of a variable’s sensitivity to a change in another variable. In business and economics, elasticity refers to the degree to which individuals, consumers or producers change their demand or the amount supplied in response to the price or income changes. In my humble opinion, I think the knowledge of elasticity can help Barry Callebaut in his decision making by helping him to gain a profit margin in his business. According to the law of demand, the lower the price of the products, the higher the quantity demanded of its product which literally means that he need to lowering his production cost by improving the technology advance in the making of his product or substituting his main product with something cheaper and else so he can sell his product at its minimum price and increasing the demand of his product at the same time. Because cocoa isn’t a normal or necessity good, so the demand for his product may be elastic because the buyers isn’t buying the cocoa product as their priority need so the small percentage change in price may lead to a larger percentage change for the quantity demanded and it will greatly affect the market demand for cocoa product. Since Barry Callebaut understand the basic concept of elasticity, he now can increase his net profit as the consumer prefer his product as long as he keep his product’s price cheaper than any other cocoa maker company.


NUR AIN JANNAH BINTI MOHD NAHAR (044870) DIPLOMA IN INSURANCE
NUR AIN JANNAH BINTI MOHD NAHAR (044870) DIPLOMA IN INSURANCE
In my opinion, if increase in demand is less than proportionate to fall in price, his total revenue will fall his profits would be certainly less. Therefore, knowledge of elasticity of demand may help the businessman to make a decision whether tp cut or increase the price of his product or to shift the burden of any addition cost of production on to the consumers by charging high price. In general, for items having inelastic demand, the producer will fix a higher price and items whose demand is elastic the businessman will 
ALYA AS'SAADAH BT ROSHALI (045162)(DIA)
ALYA AS'SAADAH BT ROSHALI (045162)(DIA)
First of all, there are three types of elasticities of demand, price elasticity of demand , income elasticity of demand,  and cross elasticity of demand. n my opinion, Barry Callebaut has to focus on the cross elasticity of demand  which is measure the responsiveness or sensitivity of quantity demanded for a product due to change in the price of a related product. He has a negative cross elasticity because an increase the price of cocoa will decrease the demand in the chocolate  and vise versa. Otherwise, he also has to think about the degree of price elasticity of demand. in this case, chocolate is the inelastic demand. inelastic demand is a condition in which a large percentage changes in the price will only affect the quantity demanded by a small percentage. If Barry Callebaut decrease the price of chocolate, he can gain more profit and can compete with other brands.
NURFAZLIANA BINTI ABDUL RISAM (045272) DIPLOMA IN MARKETING
NURFAZLIANA BINTI ABDUL RISAM (045272) DIPLOMA IN MARKETING
 In my opinion, the knowledge of elasticity can help Barry Callebaut in its decision making by, first, helping him to understand the law of demand which states that the higher the price of a product, the lower the quantity demanded of that product and vice versa.  The product that Barry Callebaut's company sells is an elastic demand product because a small percentage change in the price of a product will lead to a larger percentage in quantity demanded, which also means that the product is a product with a high substitutes. This means that consumers can search for another product to satisfy their needs, in this case maybe they can search for candy or jelly. When the price increases, people tend to be more sensitive towards it because chocolate is not a necessity goods or normal goods. 
NUR AIN JANNAH BINTI MOHD NAHAR (044870) DIPLOMA IN INSURANCE
NUR AIN JANNAH BINTI MOHD NAHAR (044870) DIPLOMA IN INSURANCE
NUR HAKIMAH ATIQAH BINTI MUHAMMAD HAIKAL (0449610) DIPLOMA IN ACCOUNTING
NUR HAKIMAH ATIQAH BINTI MUHAMMAD HAIKAL (0449610) DIPLOMA IN ACCOUNTING
First and foremost, Barry Callebaut need to understand about elasticity clearly. My opinion according Barry Callebaut situation, the best way to maintain profit margins with increases small percentage in the price of product like the concept of elastic demand. However, elastic demand  is increases highly in price lead the larger percentage decreases in demand. For avoid facing loss because of the decreases in demand, Barry Callebaut can reduce the purchase of cocoa beans and mix with cheaper substitute that can make the cost of production decreases for saving. Accordingly, the purchase of cocoa is will did not high and total sales revenue will increases. It can save the budget by the increasing in small percentage of price with nothing need to worry too much about demand. 
NADHIRAH BINTI ROSZUAN (045203) DIA
NADHIRAH BINTI ROSZUAN (045203) DIA
In my opinion the knowledge of elasticity can help Barry callebaut in its decision making because they can determine their price of a product based on it. Elastic demand is condition in which a small percentage change in the price of a product will lead to a larger percentage change in quantity demanded while inelastic demand is a condition in which a large percentage change in the price will only affect the quantity demanded by a small percentage.The product of chocolate that sell from Barry callebaut is elastic because chocolate is high substitutes so, if the company rising the price of chocolate, the customers will find another substitutes.Therefore to increase the profit Barry callebaut, they need to sell the chocolate in the lower price cheaper than another company to attract customers to buy from them. For example, when the price of chocolate is decreases by 5%, the quantity demanded for the chocolate will increases 10% and this will increase the company's profit.
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MUHAMMAD AMIR ZAKWAN BIN ZAKARIA, 044978, DIA
MUHAMMAD AMIR ZAKWAN BIN ZAKARIA, 044978, DIA
In my opinion, Barry Callebaut must know about price elasticity. Price elasticity of demand is a measure of change in quantity demanded of a commodity relative to a change in its price. If the demand is inelastic, an increase in price results in increased revenue. If the price rise results in decreased revenue, the demand is elastic. Knowing the price elasticity of demand, Barry Callebaut’s company can decide on an optimum price level of his commodity to achieve his revenue targets. Price elasticity information can help him decide how much price reduction is necessary to increase revenue to a certain target, or what level of price increase will be optimal (since extra revenue from a price increase may be wiped out by decreased demand). Barry Callebaut’s is a cocoa maker, this product is an inelastic demand.  If Barry Callebaut want to increase his profit, he must increase his product price. The conclusion is, if Barry want to maintain his profitability , he must make a right decision and be successful than the other company who sell cocoa.
FADILLA BINTI SYAFRIL SIDI (045501), DIA.
FADILLA BINTI SYAFRIL SIDI (045501), DIA.
In my opinion, Barry Callebaut need to know that cocoa is elastic demand. Cocoa demand had low demand because the small percentage change in the price of a product will lead to a larger percentage change in the quantity demanded. This is means, consumer have another goods to substitutes. So, Barry Callebaut must use the cheapest mehtod of production in making chocolate.They must use alternative that have low of cost of production than before. The low of cost of production, will increase their profit. Or Barry Callebaut have to decrease their chocolate price. This is because, Cocoa is elastic demand so if they decrease in price will lead to a increase in total revenue.
Name: Ain Shafiqa binti Nor Azly (045742) -DIA-
Name: Ain Shafiqa binti Nor Azly (045742) -DIA-
In my opinion, Barry Callebaut needs to know that cocoa is inelastic demand because cocoa is a  major ingredient in chocolate making. Inelastic demand is a condition in which a large percentage change in the price will only affect the quantity demanded by a small percentage. Barry Callebaut can not raise the price of chocolate on the market even though cocoa price increase. If Barry Callebaut increase it prices, customers have fewer substitutes. So, it profit will increase. Now, Barry Callebaut needs to compete with other chocolate shops for profit. If Barry Callebaut increase the price, customers have many options by going to another shop. So, it profit will decrease. To avoid this happening, Barry Callebaut needs to reduce the cost of making chocolate. This is because reducing manufacturing costs is more important than increasing the price of chocolate in the market. So, Barry Callebaut can still maintain profitable even cocoa prices increase.
Syahmina Binti Johan (045649) DIA
Syahmina Binti Johan (045649) DIA
In my opinion, elasticity of demand may be different types, depending upon the factor that is responsible for causing the change in demand. For this situation, increasing price of its product to maintain or maximize profit is one of the primary concerns of procedures, however during the course of increasing the retail prices, Barry Callebaut must not forget that demand and prices share inverse relationship . Barry Callebaut must be aware that demand falls with rise in price.Thus they increase price of their commodity to that level where their desired or optimal profit is still maintain or achievable. For example, let say the cost of production per unit for Barry Callebaut for three cases is constant RM5, the price per unit for the first case is RM10, the second case is RM11 and for the third case is RM12 . Demand for 3 cases decreasing 100 units, 90 units and 80 units respectively according to the principle of price elasticity of demand where increasing in prices, will decrease the quantity of demand. Now the main focus is the profit where the profit of first case is RM500, second case is RM 540 and third case is RM560. From what I explain above, it is clear that increasing in its retail prices, will lead to decreasing in quantity of demand thus increase or maintain the profit.
Nur Farahusna Binti Asrul Effendi (045665)
Nur Farahusna Binti Asrul Effendi (045665)
DII
In my opinion, the cocoa product is an inelastic demand. This is because the cocoa product is one of the good with substitute. A decrease in price will lead to an increase in total revenue of Barry Callebut company because the demand is sensitive to price change. In conclusion, if Barry Cellebut wants to raise his profit, he has to reduce his production cost based on the inelastic demand.
Wan NurNissa Amira bt Zulkefli(045631)
Wan NurNissa Amira bt Zulkefli(045631)
DII
In my opinion,elastic demand is a condition in which a small percentage change in the price of a product will lead to a larger percentage change in the quantity demand.The factor that reduced it sales growth is because of the price elasticity influence Barry Callebaut company's profit margin.Besides that,refer to the law of demand, the higher the price,the lower the quantity demanded by consumer.
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NUZUL FATIHAH SYAHIRAH BINTI MAZLAN, 045351, DIPLOMA PERAKAUNAN
NUZUL FATIHAH SYAHIRAH BINTI MAZLAN, 045351, DIPLOMA PERAKAUNAN
From my perspective, the knowledge of elasticity can help Barry Callebaut in its decision making by identify the definition of demand because without demand from consumer, Barry's company cannot obtain profit from selling the cocoa product. Demand is defined as the ability and willingness to buy specific quantity of goods in a given period of time at a particular price, ceteris paribus. Demand differs from desire, want, wish and the like. The law of demand states that the lower the price of product, the higher the quantity demand, ceteris paribus. From the Barry's situation he had to reduce the price of cocoa product so that the quantity demand of the cocoa product will increase. The cocoa product is an elastic demand that states in the degree of price elasticity of demand. Elastic demand is a situation in which a small percentage change in the price of a product will lead to a larger percentage change in the quantity demand. For example, when Barry decrease the price of cocoa product , the quantity demand for the product will rise. So, Barry will not face the negative effect to the company. This is because the cocoa product is one of the good with high substitute. Furthermore, a decrease in price will lead to an increase in total revenue, since quantity demand is sensitive to price changes. The practical importance of elasticity of demand states the pricing theory which Barry as a seller, can fix a lesser price for the cocoa product which are elastic, for demand to earn higher revenue that products sold in an imperfect market, and vice versa. Last but not least, the practical importance of income elasticity of demand, can divide into two categorize, which forecasting and promotional strategy. For the forecasting, knowledge of income elasticity of demand allows manager to forecast future demand and prepare supply to meet demand. For example, when the country is expected to be in a state of recession, Barry can plan to sell the cocoa product during recession. Finally, the promotional strategy which different target groups are chosen to promote different product. If the product is a normal product, promotion will be effective to the middle class. In the case of Barry, Barry can make the promotion of the cocoa product to increase more profit. In conclusion, Barry can be success, by get more tips and steps of the demand to gains more profits
NUZUL FAQIHAH SYAFIQAH BINTI MAZLAN, 045347, DIPLOMA PERAKAUNAN
NUZUL FAQIHAH SYAFIQAH BINTI MAZLAN, 045347, DIPLOMA PERAKAUNAN
In my opinion, elasticity can be defined as the measure of responsiveness of demand and supply of goods or service to an increase or decrease in its price. The knowledge of elasticity can help Barry Callebaut in its decision making by reduce the price of cocoa product to attract more consumer to buy the product. From this way, Barry Callebaut will provide more profit for his company. So. his company will not face the negative impact on profitability. From the degree of price elasticity of demand, this situation involved elastic demand. Elastic demand is a condition in which a small percentage change in the price of a product will lead to a larger percentage change in the quantity demanded.For example, when the price of cocoa product decrease by 5%, the quantity demand for the cocoa product will increase by 10%. This is because cocoa product is a good with high subtitutes. How Barry Callebaut determine the price of elasticity of demand for the cocoa product? From my words, for the cocoa product which have many substitutes, demand is more elastic because consumers are very responsive to changes in the price of the product. For example, if the price of cadbury chocolate increase, consumers can substitute the cadbury chocolate with  the cocoa product from Barry's company, which sells the cheapest one, so the demand is elastic. Moreover, from the concept of income elasticity, the cooa product is inelastic income. The inelastic income is a condition in which the quantity demand for a product increase as income increase, although the income increase faster than the quantity demand. This is because the type of cocoa product is a normal good which the curve are upward sloping. Last but not least, from the concept of cross elasticity of demand, cocoa product is categorize as positive cross elasticity. It is define as a decrease in the price of one product will decrease the quantity demand of another product, and vise versa. It is applicable to the substitute good because for example, when the price of cadbury increase, the quantity demand for cocoa product will increase. In conclusion, Barry have to rise the demand for the cocoa product with the knowledge of elasticity to make the company gains more profit, by making the price of cocoa product, cheaper than others. 
NURUL NAJWA SHAFIKA BT ABDULLAH, 041890, DIP.INSURANS
NURUL NAJWA SHAFIKA BT ABDULLAH, 041890, DIP.INSURANS
In my ipinion, Barry Callebaut needs to know the reaction of consumers towards a price change. The elasticity or responsiveness  of demand in a market is great or small according as the amount demanded increases much or little for a given fall in price and diminishing much or little for a given  rise in price. But this diminution may be slow or rapid and a small fall in price will cause a comparatively large increases in his purchases. The elasticity of his wants, we may say is great. When the price elasticity of demand for a good is relatively elastic the percentage change in quantity demand is greater than that in price. Hence, when the price is raised, the total revenue falls, and vice versa.
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RAFIQAH BT ROZELI, 045140, DIPLOMA PERAKAUNAN
RAFIQAH BT ROZELI, 045140, DIPLOMA PERAKAUNAN
The knowledge of elasticity can help Barry Callebaut in its decision making by knowing 
NORAZLINA ABDULLAH, 01234, DIPLOMA ABC
NORAZLINA ABDULLAH, 01234, DIPLOMA ABC
Please write down your name, matric no and course in the TITLE
NAME : OMAR FAAYIZ BIN OMAR FAROOK (045116) DIA
NAME : OMAR FAAYIZ BIN OMAR FAROOK (045116) DIA
 Barry Callebaut need to know the price elacticity of the good and the service he offered. For the revenue , Barry Callebaut need to raised the price of the product to a certain level only . If he sold the product at a higher amount, the demand for the product may eventually decreased and this may lead to less profit . Elasticity is importance to business owners. If the percentage increase in unit price will affect the demand for a product then it would lead customer to decide which price would be most profitable for the business . With elastic demand, the total revenue will decrease if the price is raised. Then inelastic demand, the total revenue will increase if the price is raised. Business often sell inelastic product because by doing o they will lost only a few customer then as a result the price will increase. The general formula for elasticity (represented by "E") in the following equation is: E = percent change in x / percent change in y. Barry Callebaut need to know the price he charge for products or services say a lot of his company’s competitive ways. Barry Callebaut also need to know that coca is can be subtitutes with others. So it is elastic demand

My Opinion
My Opinion 
Barry Callebaut must use small percentage change in the price of a product will lead to a larger percentage change in the quantity demanded. For example, when the price of cocoa butter increase by 5%, the quantity demanded for the powder will fall by 10%. 
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NUR ZABARIAH BINTI AWANG @ SAID (045867) DIPLOMA IN ACCOUNTING :)
NUR ZABARIAH BINTI AWANG @ SAID (045867) DIPLOMA IN ACCOUNTING :)
In my opinion, Barry Callebout have to solve the problem by reduce the price of Cocoa product. This situation involves elastic demand because the Cocoa product is subtitute goods. If the price of Cocoa product is decrease, the quantity demand of product will increase. Hence, Barry Callebout will gain more profit for his company. In addition, Barry Callebout have to do a promotional strategy by giving a discount, lowest price, packaging or advertising of the Cocoa product. For example, the Cocoa product advertisement in Barry Callebout's company which carry endorsements by celebrities attract many consumers to buy that product. Then, Barry Callebout will not get any negative impact profitability. Futhermore, this is also involves positive cross elascity which is will decrease the price of one product will decrease the quantity demand of another product and vise versa. It is applecable to substitute goods such as, when the price of Cocoa product decrease, the quantity demanded for another product like Cadbury Chocolate will decrease. So that, the effect of the Cocoa product will make the consumers buy the Cocoa product rather than Cadbury Chocolate. In a conclusion, Barry Callebout have to make the price of Cocoa product cheaper than another product so that Barry Callebout's company will advanced, progressive, flourishing, onward, and headmost. 
Nur Syakirah Bt Azmi(045018)DIM
Nur Syakirah Bt Azmi(045018)DIM 
In my opinion , the Barry Callebout should decrease the price to get more custumers because elastic demand is a condition in which a small percentage change in the price of product will lead to a large percentage change in the quantity demand . For example when the price of compact disc increase by 5% the quantity demanded for the dics will fall by 10%. The Barry Callebout can promot the cocoa from affective advertisement  to attract and get attention from custumer to buy cocoa.

Nur syakirah binti azmi
Nur syakirah binti azmi
NUR AIN NATASHA BT ROSNAN (045841) DIPLOMA IN MARKETING
NUR AIN NATASHA BT ROSNAN (045841) DIPLOMA IN MARKETING
In my opinion, Barry Callebaut must use a small percentage change in the price of a product to lead a larger percentage change in the quantity of demanded.If he sold the product at a higher amount,the demand for the product may eventually decreased and this may lead to less profit.Hence,when the price is raised, the total revenue will fall and this can be refer to the law of demand,the higher the price ,the lower the quantity of demanded.
sharifah khatijah bt syed sagap(045215)diploma in accounting
sharifah khatijah bt syed sagap(045215)diploma in accounting
in my opinion why barry callebout  cant sold all his cocoa when he rise the price is because when the price of cocoa increase customer would fine another substitute for cocoa such as vanilla because they would get the lowest price when they buy vanilla prefer than they buy cocoa. it is because cocoa product is an elastic demand where the coeficient is more than 1.its is the condition in which a small percentage change in price of a product will lead to a larger percentage change in the quantity demand. so thats mean customer will easily find to another product once that cocoa product is increase. To solve that problem of the pile of cocoa product callebout have to decrease the price of the cocoa so that customer will prefer to buy back that product. so callebout will not face the loss since the product are sold out. other than that callebout also can make the promotional strategy to promote back his product. which is callebout can change his packaging to attracted the customer. callebout also can give the customer to taste the cocoa first for free so the customer would be more interested to buy that product.
goods. So, when increase
 goods. So, when increase in cocoa price the demand for cocoa will decrease and the demand for vanilla will increase. So we cannot get the high profit if we sold this goods with high price. Secondly, in my opinion Barry Callebaut must choose the cheapest method of production and the most efficient techniques to minimum the cost of production. So the seller can sell the good at a lower price and can get the highest profit. Next, Barry Callebaut also must to produce their product at a high quality and a greater efficiency. It is because in the market whatever the price of the product the customer will buy it as long as our product is more quality than others. Then, Barry Callebaut can also produce the goods and service for which there is a high demand from customer so as to enjoy higher profit. When we follow their needs, of course whatever product that we produce, the customer still buy it because its demand from them. Advertisement good normally have a higher demand because of awareness. This method will attract the people to the goods and services. For example, Barry Callebaut can introduce the cocoa via advertisement to get a high demand with high profit. 



NOR MAWADDAG
NOR MAWADDAG
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sharifah khatijah bt syed sagap(045215)diploma in accounting
sharifah khatijah bt syed sagap(045215)diploma in accounting
in my opinion 
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NURAIN LIYANA BINTI ZULLKEFFLY ( 045408 ) DIM
NURAIN LIYANA BINTI ZULLKEFFLY ( 045408 ) DIM
the law of demand stated that when price is rising , demand would decrease and vice versa, ceteris peribus. the price elasticity for Barry Callebut's case is definitely elastic . this is because when there is small changes in one of the factor , the aftermath gonna affected hardly . the price elasticity for Barry Callebut is considered as high substitute which is means , consumer especially will react sensitively about price changing as they still have some other choices to make other than just one product . so , to grow the company Barry supposedly to lower their chocolate product to attract more consumer and earn bigger profit than before.
WARDIANI BINTI MOHD NORIZWA (045863) DIM
WARDIANI BINTI MOHD NORIZWA (045863) DIM
In my opinion,  Barry Callebaut must use small percentage change in the price of a product will lead to a larger percentage change in the quantity demanded. For example, when the price of cocoa butter increase by 5%, the quantity demanded for the powder will fall by 10%. Elasticity of deman refers to the sensitivity of quantity demanded with respect to  changes in another outside factor. There are many types of elasticity of demand. The one most relevant to businesses, however, is the price elasticity of demand, which measures the change in demand as a results of a change in price. Different products exhibit different elasticities, which in turn has an influence on a firm's pricing decisions.  In economics, the demand for a certain good or service is represented by the demand curve 

ITRAH BIN SAZALI (045746) DIM
ITRAH BIN SAZALI (045746) DIM
 First of all , elastic demand is when price or other factors have a big effect on the quantity consumers want to buy . From my point of view , Barry Callebaut need to know the market elasticity of demand . If a good or services has an elastic demand , it means the consumer will make a lot of comparison between other products . Barry Callebaut are running a cocoa company which got so many subtitutes item where this leads to elastic demand . According to law of demand if the price increases the demand will decrease same goes with substitutes item , for an example , cocoa and vanilla , if the price of cocoa increase , the demand for cocoa will decrease and the demand for vanilla will increase . So in order to increase their revenue , Barry Callebaut must reduce the price of their goods first so the quantity demanded will increase and gain profit . So in this case , Barry Callebaut needs to use the cheapest method of production and most efficient technique to produce the goods or product . Barry Callebaut already had a negative profit so he must avoid selling the product at a higher prices , if he do so it will lead to nothing else , which is loss . The elasticity of demand for Barry Callebaut is elastic .
PUTERI QISTINA AZIZAN (046006) DITR Based on my opinion, Barry Callebaut should reduce the price in order, to attract more customers to buy his chocolate and indirectly, it can increase the total revenue. When a small percentage change in the price of a product will lead to a larger percentage change in the quantity demanded. Lets says, if the price of chocolate is increase by 5%, the quantity demanded for chocolate will fall 10%. Then if Barry Callebaut want to increase total revenue, the demand would be inelastic. When the price is increase, the total revenue also increase, whereas a decrease in price will lead to a decrease in total revenue .an increase in price will lead to an increase in total revenue, since quantity demanded is less sensitive to any price changes. But when the demand is elastic, an increase in price will lead to a decrease in total revenue. An increase in price will lead to a decrease in total revenue, since quantity demanded is sensitive to price changes.
PUTERI QISTINA AZIZAN (046006) DITR                                             Based on my opinion, Barry Callebaut should reduce the price in order, to attract more customers to buy his chocolate and indirectly, it can increase the total revenue. When a small percentage change in the price of a product will lead to a larger percentage change in the quantity demanded. Lets says, if the price of chocolate is increase by 5%, the quantity demanded for chocolate will fall 10%. Then if Barry Callebaut want to increase total revenue, the demand would be inelastic. When the price is increase, the total revenue also increase, whereas a decrease in price will lead to a decrease in total revenue .an increase in price will lead to an increase in total revenue, since quantity demanded is less sensitive to any price changes. But when the demand is elastic, an increase in price will lead to a decrease in total revenue. An increase in price will lead to a decrease in total revenue, since quantity demanded is sensitive to price changes.
WAN KHAIRUL IKHWAN BIN MOHD SHOFI(041852) DII
WAN KHAIRUL IKHWAN BIN MOHD SHOFI(041852) DII
In my opinion, what happen to Barry Callebout case is there are elastic demand because the Cocoa had the small percentage change in the price of a product will lead to a larger percentage change in quantity demand. This means consumers have the best substitutes to replace Cocoa. Besides that, maybe the price of Cocoa are expensive so base on the law of demand, the higher the price , the lower the quantity demanded by the consumer. 
In my opinion, what
 In my opinion, what happen to Barry Callebout case is there are elastic demand because the Cocoa had the small percentage change in the price of a product will lead to a larger percentage change in quantity demand. This means consumers have the best substitutes to replace Cocoa. Besides that, maybe the price of Cocoa are expensive so base on the law of demand, the higher the price , the lower the quantity demanded by the consumer. 
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KU INTAN MASTURA BINTI KU MUHAMAD FADZIL ( 045586 ) ( DIA )
KU INTAN MASTURA BINTI KU MUHAMAD FADZIL ( 045586 ) ( DIA )
The price elasticity of Barry Callebaut is elastic. Elastic is a condition in which a small percentage change in the price of a product will lead a larger percentage change in the quantity demand. The Barry Callebaut Company had a negative impact on profitability. This problem happen for example because there are many substitutes good in the market that can be use in place of another product or service. For example cocoa and vanilla. When the price of the cocoa increase , the quantity of cocoa will decrease and the demand for vanilla will increase. This will lower the Barry Callebaut's company profits because consumers are very sensitive towards price. As the cocoa is elastic , so the manager of the Barry Callebaut Company would be unable to increase the price of cocoa without damaging demand. The Barry Callebaut main profits came from products in higher demand. In my opinion , the first way that Barry Callebaut can overcame this problem by using the cheapest method of production and the most efficient techniques in the produce cocoa. So with that this company can sell the cocoa with the low price that the consumers can buy the cocoa in more quantities , so the Barry Callebaut can get the higher profits. Next , the second way that the Barry Callebaut can overcame this problem by produce the good that have high demand from the consumers. For examples , if the product have a hight consumers taste , the demand for that product will increase. Furthermore , the Barry Callebaut can advertisments their product , so with this it will help to attarct people to their product and the demand for the product will increase as a result that company can enjoy the higher profits.

NUR NABILAH FARHANA BINTI ISMAIL ZAKI (046063) (DIM)
NUR NABILAH FARHANA BINTI ISMAIL ZAKI (046063) (DIM)
In my opinion, Barry Callebaut can solve their problem with the knowledge of elasticity which is by knowing specificly about the price of goods that they provided. In this case, they need to know that cocoa is include as goods with high substitutes which is an elastic demand. When the demand is elastic, any of inflation or deflation in price will lead to a profit or loss. If Barry Callebaut wants to increase their revenue, they must first reduce the price of their goods so that the demand of their goods will increase. They also need to know that the elasticity of a good or service directly affects the customer retention rates of a company which is very important for this company to gain a higher profit. Barry callebaut also need to prevent themselves from increasing price of their goods in the meantime since quantity demanded is sensitive to price changes.

HAIRIYAH BINTI YUSUF (044888), DIPLOMA IN MARKETING
HAIRIYAH BINTI YUSUF (044888), DIPLOMA IN MARKETING
Elasticity is a measure of a variable’s sensitivity to a change in another variable. In business and economics, elasticity refers to the degree to which individuals, consumers or producers change their demand or the amount supplied in response to the price or income changes. In my humble opinion, I think the knowledge of elasticity can help Barry Callebaut in his decision making by helping him to gain a profit margin in his business. According to the law of demand, the lower the price of the products, the higher the quantity demanded of its product which literally means that he need to lowering his production cost by improving the technology advance in the making of his product or substituting his main product with something cheaper and else so he can sell his product at its minimum price and increasing the demand of his product at the same time. Because cocoa isn’t a normal or necessity good, so the demand for his product may be elastic because the buyers isn’t buying the cocoa product as their priority need so the small percentage change in price may lead to a larger percentage change for the quantity demanded and it will greatly affect the market demand for cocoa product. Since Barry Callebaut understand the basic concept of elasticity, he now can increase his net profit as the consumer prefer his product as long as he keep his product’s price cheaper than any other cocoa maker company.


NUR AIN JANNAH BINTI MOHD NAHAR (044870) DIPLOMA IN INSURANCE
NUR AIN JANNAH BINTI MOHD NAHAR (044870) DIPLOMA IN INSURANCE
In my opinion, if increase in demand is less than proportionate to fall in price, his total revenue will fall his profits would be certainly less. Therefore, knowledge of elasticity of demand may help the businessman to make a decision whether tp cut or increase the price of his product or to shift the burden of any addition cost of production on to the consumers by charging high price. In general, for items having inelastic demand, the producer will fix a higher price and items whose demand is elastic the businessman will 
ALYA AS'SAADAH BT ROSHALI (045162)(DIA)
ALYA AS'SAADAH BT ROSHALI (045162)(DIA)
First of all, there are three types of elasticities of demand, price elasticity of demand , income elasticity of demand,  and cross elasticity of demand. n my opinion, Barry Callebaut has to focus on the cross elasticity of demand  which is measure the responsiveness or sensitivity of quantity demanded for a product due to change in the price of a related product. He has a negative cross elasticity because an increase the price of cocoa will decrease the demand in the chocolate  and vise versa. Otherwise, he also has to think about the degree of price elasticity of demand. in this case, chocolate is the inelastic demand. inelastic demand is a condition in which a large percentage changes in the price will only affect the quantity demanded by a small percentage. If Barry Callebaut decrease the price of chocolate, he can gain more profit and can compete with other brands.
NURFAZLIANA BINTI ABDUL RISAM (045272) DIPLOMA IN MARKETING
NURFAZLIANA BINTI ABDUL RISAM (045272) DIPLOMA IN MARKETING
 In my opinion, the knowledge of elasticity can help Barry Callebaut in its decision making by, first, helping him to understand the law of demand which states that the higher the price of a product, the lower the quantity demanded of that product and vice versa.  The product that Barry Callebaut's company sells is an elastic demand product because a small percentage change in the price of a product will lead to a larger percentage in quantity demanded, which also means that the product is a product with a high substitutes. This means that consumers can search for another product to satisfy their needs, in this case maybe they can search for candy or jelly. When the price increases, people tend to be more sensitive towards it because chocolate is not a necessity goods or normal goods. 
NUR AIN JANNAH BINTI MOHD NAHAR (044870) DIPLOMA IN INSURANCE
NUR AIN JANNAH BINTI MOHD NAHAR (044870) DIPLOMA IN INSURANCE
NUR HAKIMAH ATIQAH BINTI MUHAMMAD HAIKAL (0449610) DIPLOMA IN ACCOUNTING
NUR HAKIMAH ATIQAH BINTI MUHAMMAD HAIKAL (0449610) DIPLOMA IN ACCOUNTING
First and foremost, Barry Callebaut need to understand about elasticity clearly. My opinion according Barry Callebaut situation, the best way to maintain profit margins with increases small percentage in the price of product like the concept of elastic demand. However, elastic demand  is increases highly in price lead the larger percentage decreases in demand. For avoid facing loss because of the decreases in demand, Barry Callebaut can reduce the purchase of cocoa beans and mix with cheaper substitute that can make the cost of production decreases for saving. Accordingly, the purchase of cocoa is will did not high and total sales revenue will increases. It can save the budget by the increasing in small percentage of price with nothing need to worry too much about demand. 
NADHIRAH BINTI ROSZUAN (045203) DIA
NADHIRAH BINTI ROSZUAN (045203) DIA
In my opinion the knowledge of elasticity can help Barry callebaut in its decision making because they can determine their price of a product based on it. Elastic demand is condition in which a small percentage change in the price of a product will lead to a larger percentage change in quantity demanded while inelastic demand is a condition in which a large percentage change in the price will only affect the quantity demanded by a small percentage.The product of chocolate that sell from Barry callebaut is elastic because chocolate is high substitutes so, if the company rising the price of chocolate, the customers will find another substitutes.Therefore to increase the profit Barry callebaut, they need to sell the chocolate in the lower price cheaper than another company to attract customers to buy from them. For example, when the price of chocolate is decreases by 5%, the quantity demanded for the chocolate will increases 10% and this will increase the company's profit.
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MUHAMMAD AMIR ZAKWAN BIN ZAKARIA, 044978, DIA
MUHAMMAD AMIR ZAKWAN BIN ZAKARIA, 044978, DIA
In my opinion, Barry Callebaut must know about price elasticity. Price elasticity of demand is a measure of change in quantity demanded of a commodity relative to a change in its price. If the demand is inelastic, an increase in price results in increased revenue. If the price rise results in decreased revenue, the demand is elastic. Knowing the price elasticity of demand, Barry Callebaut’s company can decide on an optimum price level of his commodity to achieve his revenue targets. Price elasticity information can help him decide how much price reduction is necessary to increase revenue to a certain target, or what level of price increase will be optimal (since extra revenue from a price increase may be wiped out by decreased demand). Barry Callebaut’s is a cocoa maker, this product is an inelastic demand.  If Barry Callebaut want to increase his profit, he must increase his product price. The conclusion is, if Barry want to maintain his profitability , he must make a right decision and be successful than the other company who sell cocoa.
FADILLA BINTI SYAFRIL SIDI (045501), DIA.
FADILLA BINTI SYAFRIL SIDI (045501), DIA.
In my opinion, Barry Callebaut need to know that cocoa is elastic demand. Cocoa demand had low demand because the small percentage change in the price of a product will lead to a larger percentage change in the quantity demanded. This is means, consumer have another goods to substitutes. So, Barry Callebaut must use the cheapest mehtod of production in making chocolate.They must use alternative that have low of cost of production than before. The low of cost of production, will increase their profit. Or Barry Callebaut have to decrease their chocolate price. This is because, Cocoa is elastic demand so if they decrease in price will lead to a increase in total revenue.
Name: Ain Shafiqa binti Nor Azly (045742) -DIA-
Name: Ain Shafiqa binti Nor Azly (045742) -DIA-
In my opinion, Barry Callebaut needs to know that cocoa is inelastic demand because cocoa is a  major ingredient in chocolate making. Inelastic demand is a condition in which a large percentage change in the price will only affect the quantity demanded by a small percentage. Barry Callebaut can not raise the price of chocolate on the market even though cocoa price increase. If Barry Callebaut increase it prices, customers have fewer substitutes. So, it profit will increase. Now, Barry Callebaut needs to compete with other chocolate shops for profit. If Barry Callebaut increase the price, customers have many options by going to another shop. So, it profit will decrease. To avoid this happening, Barry Callebaut needs to reduce the cost of making chocolate. This is because reducing manufacturing costs is more important than increasing the price of chocolate in the market. So, Barry Callebaut can still maintain profitable even cocoa prices increase.
Syahmina Binti Johan (045649) DIA
Syahmina Binti Johan (045649) DIA
In my opinion, elasticity of demand may be different types, depending upon the factor that is responsible for causing the change in demand. For this situation, increasing price of its product to maintain or maximize profit is one of the primary concerns of procedures, however during the course of increasing the retail prices, Barry Callebaut must not forget that demand and prices share inverse relationship . Barry Callebaut must be aware that demand falls with rise in price.Thus they increase price of their commodity to that level where their desired or optimal profit is still maintain or achievable. For example, let say the cost of production per unit for Barry Callebaut for three cases is constant RM5, the price per unit for the first case is RM10, the second case is RM11 and for the third case is RM12 . Demand for 3 cases decreasing 100 units, 90 units and 80 units respectively according to the principle of price elasticity of demand where increasing in prices, will decrease the quantity of demand. Now the main focus is the profit where the profit of first case is RM500, second case is RM 540 and third case is RM560. From what I explain above, it is clear that increasing in its retail prices, will lead to decreasing in quantity of demand thus increase or maintain the profit.
Nur Farahusna Binti Asrul Effendi (045665)
Nur Farahusna Binti Asrul Effendi (045665)
DII
In my opinion, the cocoa product is an inelastic demand. This is because the cocoa product is one of the good with substitute. A decrease in price will lead to an increase in total revenue of Barry Callebut company because the demand is sensitive to price change. In conclusion, if Barry Cellebut wants to raise his profit, he has to reduce his production cost based on the inelastic demand.
Wan NurNissa Amira bt Zulkefli(045631)
Wan NurNissa Amira bt Zulkefli(045631)
DII
In my opinion,elastic demand is a condition in which a small percentage change in the price of a product will lead to a larger percentage change in the quantity demand.The factor that reduced it sales growth is because of the price elasticity influence Barry Callebaut company's profit margin.Besides that,refer to the law of demand, the higher the price,the lower the quantity demanded by consumer.
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NUZUL FATIHAH SYAHIRAH BINTI MAZLAN, 045351, DIPLOMA PERAKAUNAN
NUZUL FATIHAH SYAHIRAH BINTI MAZLAN, 045351, DIPLOMA PERAKAUNAN
From my perspective, the knowledge of elasticity can help Barry Callebaut in its decision making by identify the definition of demand because without demand from consumer, Barry's company cannot obtain profit from selling the cocoa product. Demand is defined as the ability and willingness to buy specific quantity of goods in a given period of time at a particular price, ceteris paribus. Demand differs from desire, want, wish and the like. The law of demand states that the lower the price of product, the higher the quantity demand, ceteris paribus. From the Barry's situation he had to reduce the price of cocoa product so that the quantity demand of the cocoa product will increase. The cocoa product is an elastic demand that states in the degree of price elasticity of demand. Elastic demand is a situation in which a small percentage change in the price of a product will lead to a larger percentage change in the quantity demand. For example, when Barry decrease the price of cocoa product , the quantity demand for the product will rise. So, Barry will not face the negative effect to the company. This is because the cocoa product is one of the good with high substitute. Furthermore, a decrease in price will lead to an increase in total revenue, since quantity demand is sensitive to price changes. The practical importance of elasticity of demand states the pricing theory which Barry as a seller, can fix a lesser price for the cocoa product which are elastic, for demand to earn higher revenue that products sold in an imperfect market, and vice versa. Last but not least, the practical importance of income elasticity of demand, can divide into two categorize, which forecasting and promotional strategy. For the forecasting, knowledge of income elasticity of demand allows manager to forecast future demand and prepare supply to meet demand. For example, when the country is expected to be in a state of recession, Barry can plan to sell the cocoa product during recession. Finally, the promotional strategy which different target groups are chosen to promote different product. If the product is a normal product, promotion will be effective to the middle class. In the case of Barry, Barry can make the promotion of the cocoa product to increase more profit. In conclusion, Barry can be success, by get more tips and steps of the demand to gains more profits
NUZUL FAQIHAH SYAFIQAH BINTI MAZLAN, 045347, DIPLOMA PERAKAUNAN
NUZUL FAQIHAH SYAFIQAH BINTI MAZLAN, 045347, DIPLOMA PERAKAUNAN
In my opinion, elasticity can be defined as the measure of responsiveness of demand and supply of goods or service to an increase or decrease in its price. The knowledge of elasticity can help Barry Callebaut in its decision making by reduce the price of cocoa product to attract more consumer to buy the product. From this way, Barry Callebaut will provide more profit for his company. So. his company will not face the negative impact on profitability. From the degree of price elasticity of demand, this situation involved elastic demand. Elastic demand is a condition in which a small percentage change in the price of a product will lead to a larger percentage change in the quantity demanded.For example, when the price of cocoa product decrease by 5%, the quantity demand for the cocoa product will increase by 10%. This is because cocoa product is a good with high subtitutes. How Barry Callebaut determine the price of elasticity of demand for the cocoa product? From my words, for the cocoa product which have many substitutes, demand is more elastic because consumers are very responsive to changes in the price of the product. For example, if the price of cadbury chocolate increase, consumers can substitute the cadbury chocolate with  the cocoa product from Barry's company, which sells the cheapest one, so the demand is elastic. Moreover, from the concept of income elasticity, the cooa product is inelastic income. The inelastic income is a condition in which the quantity demand for a product increase as income increase, although the income increase faster than the quantity demand. This is because the type of cocoa product is a normal good which the curve are upward sloping. Last but not least, from the concept of cross elasticity of demand, cocoa product is categorize as positive cross elasticity. It is define as a decrease in the price of one product will decrease the quantity demand of another product, and vise versa. It is applicable to the substitute good because for example, when the price of cadbury increase, the quantity demand for cocoa product will increase. In conclusion, Barry have to rise the demand for the cocoa product with the knowledge of elasticity to make the company gains more profit, by making the price of cocoa product, cheaper than others. 
NURUL NAJWA SHAFIKA BT ABDULLAH, 041890, DIP.INSURANS
NURUL NAJWA SHAFIKA BT ABDULLAH, 041890, DIP.INSURANS
In my ipinion, Barry Callebaut needs to know the reaction of consumers towards a price change. The elasticity or responsiveness  of demand in a market is great or small according as the amount demanded increases much or little for a given fall in price and diminishing much or little for a given  rise in price. But this diminution may be slow or rapid and a small fall in price will cause a comparatively large increases in his purchases. The elasticity of his wants, we may say is great. When the price elasticity of demand for a good is relatively elastic the percentage change in quantity demand is greater than that in price. Hence, when the price is raised, the total revenue falls, and vice versa.
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RAFIQAH BT ROZELI, 045140, DIPLOMA PERAKAUNAN
RAFIQAH BT ROZELI, 045140, DIPLOMA PERAKAUNAN
The knowledge of elasticity can help Barry Callebaut in its decision making by knowing 
NORAZLINA ABDULLAH, 01234, DIPLOMA ABC
NORAZLINA ABDULLAH, 01234, DIPLOMA ABC
Please write down your name, matric no and course in the TITLE
NAME : OMAR FAAYIZ BIN OMAR FAROOK (045116) DIA
NAME : OMAR FAAYIZ BIN OMAR FAROOK (045116) DIA
 Barry Callebaut need to know the price elacticity of the good and the service he offered. For the revenue , Barry Callebaut need to raised the price of the product to a certain level only . If he sold the product at a higher amount, the demand for the product may eventually decreased and this may lead to less profit . Elasticity is importance to business owners. If the percentage increase in unit price will affect the demand for a product then it would lead customer to decide which price would be most profitable for the business . With elastic demand, the total revenue will decrease if the price is raised. Then inelastic demand, the total revenue will increase if the price is raised. Business often sell inelastic product because by doing o they will lost only a few customer then as a result the price will increase. The general formula for elasticity (represented by "E") in the following equation is: E = percent change in x / percent change in y. Barry Callebaut need to know the price he charge for products or services say a lot of his company’s competitive ways. Barry Callebaut also need to know that coca is can be subtitutes with others. So it is elastic demand

My Opinion
My Opinion 
Barry Callebaut must use small percentage change in the price of a product will lead to a larger percentage change in the quantity demanded. For example, when the price of cocoa butter increase by 5%, the quantity demanded for the powder will fall by 10%. 
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In my opinion, Barry
 In my opinion, Barry has to reduce the price of the cocoa product so that the quantity demand for the product will increase and he will gain more profit
NOR MAWADDAH BINTI MOHD NOOR (044886) DIM
NOR MAWADDAH BINTI MOHD NOOR (044886) DIM
In my opinion, the knowledge of elasticity can help Barry Callebaut in pricing goods. This is because the change in price of a product will bring about a change in the quantity of demand depends upon the coefficient of price elasticity. Thus, Barry Callebaut must find another alternative way to reduce the cost of production for cocoa bean in order to keep the price cheaper and reasonable for consumer.
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sharifah khatijah bt syed sagap(045215)diploma in accounting
sharifah khatijah bt syed sagap(045215)diploma in accounting
in my opinion 
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NURAIN LIYANA BINTI ZULLKEFFLY ( 045408 ) DIM
NURAIN LIYANA BINTI ZULLKEFFLY ( 045408 ) DIM
the law of demand stated that when price is rising , demand would decrease and vice versa, ceteris peribus. the price elasticity for Barry Callebut's case is definitely elastic . this is because when there is small changes in one of the factor , the aftermath gonna affected hardly . the price elasticity for Barry Callebut is considered as high substitute which is means , consumer especially will react sensitively about price changing as they still have some other choices to make other than just one product . so , to grow the company Barry supposedly to lower their chocolate product to attract more consumer and earn bigger profit than before.
WARDIANI BINTI MOHD NORIZWA (045863) DIM
WARDIANI BINTI MOHD NORIZWA (045863) DIM
In my opinion,  Barry Callebaut must use small percentage change in the price of a product will lead to a larger percentage change in the quantity demanded. For example, when the price of cocoa butter increase by 5%, the quantity demanded for the powder will fall by 10%. Elasticity of deman refers to the sensitivity of quantity demanded with respect to  changes in another outside factor. There are many types of elasticity of demand. The one most relevant to businesses, however, is the price elasticity of demand, which measures the change in demand as a results of a change in price. Different products exhibit different elasticities, which in turn has an influence on a firm's pricing decisions.  In economics, the demand for a certain good or service is represented by the demand curve 

ITRAH BIN SAZALI (045746) DIM
ITRAH BIN SAZALI (045746) DIM
 First of all , elastic demand is when price or other factors have a big effect on the quantity consumers want to buy . From my point of view , Barry Callebaut need to know the market elasticity of demand . If a good or services has an elastic demand , it means the consumer will make a lot of comparison between other products . Barry Callebaut are running a cocoa company which got so many subtitutes item where this leads to elastic demand . According to law of demand if the price increases the demand will decrease same goes with substitutes item , for an example , cocoa and vanilla , if the price of cocoa increase , the demand for cocoa will decrease and the demand for vanilla will increase . So in order to increase their revenue , Barry Callebaut must reduce the price of their goods first so the quantity demanded will increase and gain profit . So in this case , Barry Callebaut needs to use the cheapest method of production and most efficient technique to produce the goods or product . Barry Callebaut already had a negative profit so he must avoid selling the product at a higher prices , if he do so it will lead to nothing else , which is loss . The elasticity of demand for Barry Callebaut is elastic .
PUTERI QISTINA AZIZAN (046006) DITR Based on my opinion, Barry Callebaut should reduce the price in order, to attract more customers to buy his chocolate and indirectly, it can increase the total revenue. When a small percentage change in the price of a product will lead to a larger percentage change in the quantity demanded. Lets says, if the price of chocolate is increase by 5%, the quantity demanded for chocolate will fall 10%. Then if Barry Callebaut want to increase total revenue, the demand would be inelastic. When the price is increase, the total revenue also increase, whereas a decrease in price will lead to a decrease in total revenue .an increase in price will lead to an increase in total revenue, since quantity demanded is less sensitive to any price changes. But when the demand is elastic, an increase in price will lead to a decrease in total revenue. An increase in price will lead to a decrease in total revenue, since quantity demanded is sensitive to price changes.
PUTERI QISTINA AZIZAN (046006) DITR                                             Based on my opinion, Barry Callebaut should reduce the price in order, to attract more customers to buy his chocolate and indirectly, it can increase the total revenue. When a small percentage change in the price of a product will lead to a larger percentage change in the quantity demanded. Lets says, if the price of chocolate is increase by 5%, the quantity demanded for chocolate will fall 10%. Then if Barry Callebaut want to increase total revenue, the demand would be inelastic. When the price is increase, the total revenue also increase, whereas a decrease in price will lead to a decrease in total revenue .an increase in price will lead to an increase in total revenue, since quantity demanded is less sensitive to any price changes. But when the demand is elastic, an increase in price will lead to a decrease in total revenue. An increase in price will lead to a decrease in total revenue, since quantity demanded is sensitive to price changes.
WAN KHAIRUL IKHWAN BIN MOHD SHOFI(041852) DII
WAN KHAIRUL IKHWAN BIN MOHD SHOFI(041852) DII
In my opinion, what happen to Barry Callebout case is there are elastic demand because the Cocoa had the small percentage change in the price of a product will lead to a larger percentage change in quantity demand. This means consumers have the best substitutes to replace Cocoa. Besides that, maybe the price of Cocoa are expensive so base on the law of demand, the higher the price , the lower the quantity demanded by the consumer. 
In my opinion, what
 In my opinion, what happen to Barry Callebout case is there are elastic demand because the Cocoa had the small percentage change in the price of a product will lead to a larger percentage change in quantity demand. This means consumers have the best substitutes to replace Cocoa. Besides that, maybe the price of Cocoa are expensive so base on the law of demand, the higher the price , the lower the quantity demanded by the consumer. 
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KU INTAN MASTURA BINTI KU MUHAMAD FADZIL ( 045586 ) ( DIA )
KU INTAN MASTURA BINTI KU MUHAMAD FADZIL ( 045586 ) ( DIA )
The price elasticity of Barry Callebaut is elastic. Elastic is a condition in which a small percentage change in the price of a product will lead a larger percentage change in the quantity demand. The Barry Callebaut Company had a negative impact on profitability. This problem happen for example because there are many substitutes good in the market that can be use in place of another product or service. For example cocoa and vanilla. When the price of the cocoa increase , the quantity of cocoa will decrease and the demand for vanilla will increase. This will lower the Barry Callebaut's company profits because consumers are very sensitive towards price. As the cocoa is elastic , so the manager of the Barry Callebaut Company would be unable to increase the price of cocoa without damaging demand. The Barry Callebaut main profits came from products in higher demand. In my opinion , the first way that Barry Callebaut can overcame this problem by using the cheapest method of production and the most efficient techniques in the produce cocoa. So with that this company can sell the cocoa with the low price that the consumers can buy the cocoa in more quantities , so the Barry Callebaut can get the higher profits. Next , the second way that the Barry Callebaut can overcame this problem by produce the good that have high demand from the consumers. For examples , if the product have a hight consumers taste , the demand for that product will increase. Furthermore , the Barry Callebaut can advertisments their product , so with this it will help to attarct people to their product and the demand for the product will increase as a result that company can enjoy the higher profits.

NUR NABILAH FARHANA BINTI ISMAIL ZAKI (046063) (DIM)
NUR NABILAH FARHANA BINTI ISMAIL ZAKI (046063) (DIM)
In my opinion, Barry Callebaut can solve their problem with the knowledge of elasticity which is by knowing specificly about the price of goods that they provided. In this case, they need to know that cocoa is include as goods with high substitutes which is an elastic demand. When the demand is elastic, any of inflation or deflation in price will lead to a profit or loss. If Barry Callebaut wants to increase their revenue, they must first reduce the price of their goods so that the demand of their goods will increase. They also need to know that the elasticity of a good or service directly affects the customer retention rates of a company which is very important for this company to gain a higher profit. Barry callebaut also need to prevent themselves from increasing price of their goods in the meantime since quantity demanded is sensitive to price changes.

HAIRIYAH BINTI YUSUF (044888), DIPLOMA IN MARKETING
HAIRIYAH BINTI YUSUF (044888), DIPLOMA IN MARKETING
Elasticity is a measure of a variable’s sensitivity to a change in another variable. In business and economics, elasticity refers to the degree to which individuals, consumers or producers change their demand or the amount supplied in response to the price or income changes. In my humble opinion, I think the knowledge of elasticity can help Barry Callebaut in his decision making by helping him to gain a profit margin in his business. According to the law of demand, the lower the price of the products, the higher the quantity demanded of its product which literally means that he need to lowering his production cost by improving the technology advance in the making of his product or substituting his main product with something cheaper and else so he can sell his product at its minimum price and increasing the demand of his product at the same time. Because cocoa isn’t a normal or necessity good, so the demand for his product may be elastic because the buyers isn’t buying the cocoa product as their priority need so the small percentage change in price may lead to a larger percentage change for the quantity demanded and it will greatly affect the market demand for cocoa product. Since Barry Callebaut understand the basic concept of elasticity, he now can increase his net profit as the consumer prefer his product as long as he keep his product’s price cheaper than any other cocoa maker company.


NUR AIN JANNAH BINTI MOHD NAHAR (044870) DIPLOMA IN INSURANCE
NUR AIN JANNAH BINTI MOHD NAHAR (044870) DIPLOMA IN INSURANCE
In my opinion, if increase in demand is less than proportionate to fall in price, his total revenue will fall his profits would be certainly less. Therefore, knowledge of elasticity of demand may help the businessman to make a decision whether tp cut or increase the price of his product or to shift the burden of any addition cost of production on to the consumers by charging high price. In general, for items having inelastic demand, the producer will fix a higher price and items whose demand is elastic the businessman will 
ALYA AS'SAADAH BT ROSHALI (045162)(DIA)
ALYA AS'SAADAH BT ROSHALI (045162)(DIA)
First of all, there are three types of elasticities of demand, price elasticity of demand , income elasticity of demand,  and cross elasticity of demand. n my opinion, Barry Callebaut has to focus on the cross elasticity of demand  which is measure the responsiveness or sensitivity of quantity demanded for a product due to change in the price of a related product. He has a negative cross elasticity because an increase the price of cocoa will decrease the demand in the chocolate  and vise versa. Otherwise, he also has to think about the degree of price elasticity of demand. in this case, chocolate is the inelastic demand. inelastic demand is a condition in which a large percentage changes in the price will only affect the quantity demanded by a small percentage. If Barry Callebaut decrease the price of chocolate, he can gain more profit and can compete with other brands.
NURFAZLIANA BINTI ABDUL RISAM (045272) DIPLOMA IN MARKETING
NURFAZLIANA BINTI ABDUL RISAM (045272) DIPLOMA IN MARKETING
 In my opinion, the knowledge of elasticity can help Barry Callebaut in its decision making by, first, helping him to understand the law of demand which states that the higher the price of a product, the lower the quantity demanded of that product and vice versa.  The product that Barry Callebaut's company sells is an elastic demand product because a small percentage change in the price of a product will lead to a larger percentage in quantity demanded, which also means that the product is a product with a high substitutes. This means that consumers can search for another product to satisfy their needs, in this case maybe they can search for candy or jelly. When the price increases, people tend to be more sensitive towards it because chocolate is not a necessity goods or normal goods. 
NUR AIN JANNAH BINTI MOHD NAHAR (044870) DIPLOMA IN INSURANCE
NUR AIN JANNAH BINTI MOHD NAHAR (044870) DIPLOMA IN INSURANCE
NUR HAKIMAH ATIQAH BINTI MUHAMMAD HAIKAL (0449610) DIPLOMA IN ACCOUNTING
NUR HAKIMAH ATIQAH BINTI MUHAMMAD HAIKAL (0449610) DIPLOMA IN ACCOUNTING
First and foremost, Barry Callebaut need to understand about elasticity clearly. My opinion according Barry Callebaut situation, the best way to maintain profit margins with increases small percentage in the price of product like the concept of elastic demand. However, elastic demand  is increases highly in price lead the larger percentage decreases in demand. For avoid facing loss because of the decreases in demand, Barry Callebaut can reduce the purchase of cocoa beans and mix with cheaper substitute that can make the cost of production decreases for saving. Accordingly, the purchase of cocoa is will did not high and total sales revenue will increases. It can save the budget by the increasing in small percentage of price with nothing need to worry too much about demand. 
NADHIRAH BINTI ROSZUAN (045203) DIA
NADHIRAH BINTI ROSZUAN (045203) DIA
In my opinion the knowledge of elasticity can help Barry callebaut in its decision making because they can determine their price of a product based on it. Elastic demand is condition in which a small percentage change in the price of a product will lead to a larger percentage change in quantity demanded while inelastic demand is a condition in which a large percentage change in the price will only affect the quantity demanded by a small percentage.The product of chocolate that sell from Barry callebaut is elastic because chocolate is high substitutes so, if the company rising the price of chocolate, the customers will find another substitutes.Therefore to increase the profit Barry callebaut, they need to sell the chocolate in the lower price cheaper than another company to attract customers to buy from them. For example, when the price of chocolate is decreases by 5%, the quantity demanded for the chocolate will increases 10% and this will increase the company's profit.
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MUHAMMAD AMIR ZAKWAN BIN ZAKARIA, 044978, DIA
MUHAMMAD AMIR ZAKWAN BIN ZAKARIA, 044978, DIA
In my opinion, Barry Callebaut must know about price elasticity. Price elasticity of demand is a measure of change in quantity demanded of a commodity relative to a change in its price. If the demand is inelastic, an increase in price results in increased revenue. If the price rise results in decreased revenue, the demand is elastic. Knowing the price elasticity of demand, Barry Callebaut’s company can decide on an optimum price level of his commodity to achieve his revenue targets. Price elasticity information can help him decide how much price reduction is necessary to increase revenue to a certain target, or what level of price increase will be optimal (since extra revenue from a price increase may be wiped out by decreased demand). Barry Callebaut’s is a cocoa maker, this product is an inelastic demand.  If Barry Callebaut want to increase his profit, he must increase his product price. The conclusion is, if Barry want to maintain his profitability , he must make a right decision and be successful than the other company who sell cocoa.
FADILLA BINTI SYAFRIL SIDI (045501), DIA.
FADILLA BINTI SYAFRIL SIDI (045501), DIA.
In my opinion, Barry Callebaut need to know that cocoa is elastic demand. Cocoa demand had low demand because the small percentage change in the price of a product will lead to a larger percentage change in the quantity demanded. This is means, consumer have another goods to substitutes. So, Barry Callebaut must use the cheapest mehtod of production in making chocolate.They must use alternative that have low of cost of production than before. The low of cost of production, will increase their profit. Or Barry Callebaut have to decrease their chocolate price. This is because, Cocoa is elastic demand so if they decrease in price will lead to a increase in total revenue.
Name: Ain Shafiqa binti Nor Azly (045742) -DIA-
Name: Ain Shafiqa binti Nor Azly (045742) -DIA-
In my opinion, Barry Callebaut needs to know that cocoa is inelastic demand because cocoa is a  major ingredient in chocolate making. Inelastic demand is a condition in which a large percentage change in the price will only affect the quantity demanded by a small percentage. Barry Callebaut can not raise the price of chocolate on the market even though cocoa price increase. If Barry Callebaut increase it prices, customers have fewer substitutes. So, it profit will increase. Now, Barry Callebaut needs to compete with other chocolate shops for profit. If Barry Callebaut increase the price, customers have many options by going to another shop. So, it profit will decrease. To avoid this happening, Barry Callebaut needs to reduce the cost of making chocolate. This is because reducing manufacturing costs is more important than increasing the price of chocolate in the market. So, Barry Callebaut can still maintain profitable even cocoa prices increase.
Syahmina Binti Johan (045649) DIA
Syahmina Binti Johan (045649) DIA
In my opinion, elasticity of demand may be different types, depending upon the factor that is responsible for causing the change in demand. For this situation, increasing price of its product to maintain or maximize profit is one of the primary concerns of procedures, however during the course of increasing the retail prices, Barry Callebaut must not forget that demand and prices share inverse relationship . Barry Callebaut must be aware that demand falls with rise in price.Thus they increase price of their commodity to that level where their desired or optimal profit is still maintain or achievable. For example, let say the cost of production per unit for Barry Callebaut for three cases is constant RM5, the price per unit for the first case is RM10, the second case is RM11 and for the third case is RM12 . Demand for 3 cases decreasing 100 units, 90 units and 80 units respectively according to the principle of price elasticity of demand where increasing in prices, will decrease the quantity of demand. Now the main focus is the profit where the profit of first case is RM500, second case is RM 540 and third case is RM560. From what I explain above, it is clear that increasing in its retail prices, will lead to decreasing in quantity of demand thus increase or maintain the profit.
Nur Farahusna Binti Asrul Effendi (045665)
Nur Farahusna Binti Asrul Effendi (045665)
DII
In my opinion, the cocoa product is an inelastic demand. This is because the cocoa product is one of the good with substitute. A decrease in price will lead to an increase in total revenue of Barry Callebut company because the demand is sensitive to price change. In conclusion, if Barry Cellebut wants to raise his profit, he has to reduce his production cost based on the inelastic demand.
Wan NurNissa Amira bt Zulkefli(045631)
Wan NurNissa Amira bt Zulkefli(045631)
DII
In my opinion,elastic demand is a condition in which a small percentage change in the price of a product will lead to a larger percentage change in the quantity demand.The factor that reduced it sales growth is because of the price elasticity influence Barry Callebaut company's profit margin.Besides that,refer to the law of demand, the higher the price,the lower the quantity demanded by consumer.
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NUZUL FATIHAH SYAHIRAH BINTI MAZLAN, 045351, DIPLOMA PERAKAUNAN
NUZUL FATIHAH SYAHIRAH BINTI MAZLAN, 045351, DIPLOMA PERAKAUNAN
From my perspective, the knowledge of elasticity can help Barry Callebaut in its decision making by identify the definition of demand because without demand from consumer, Barry's company cannot obtain profit from selling the cocoa product. Demand is defined as the ability and willingness to buy specific quantity of goods in a given period of time at a particular price, ceteris paribus. Demand differs from desire, want, wish and the like. The law of demand states that the lower the price of product, the higher the quantity demand, ceteris paribus. From the Barry's situation he had to reduce the price of cocoa product so that the quantity demand of the cocoa product will increase. The cocoa product is an elastic demand that states in the degree of price elasticity of demand. Elastic demand is a situation in which a small percentage change in the price of a product will lead to a larger percentage change in the quantity demand. For example, when Barry decrease the price of cocoa product , the quantity demand for the product will rise. So, Barry will not face the negative effect to the company. This is because the cocoa product is one of the good with high substitute. Furthermore, a decrease in price will lead to an increase in total revenue, since quantity demand is sensitive to price changes. The practical importance of elasticity of demand states the pricing theory which Barry as a seller, can fix a lesser price for the cocoa product which are elastic, for demand to earn higher revenue that products sold in an imperfect market, and vice versa. Last but not least, the practical importance of income elasticity of demand, can divide into two categorize, which forecasting and promotional strategy. For the forecasting, knowledge of income elasticity of demand allows manager to forecast future demand and prepare supply to meet demand. For example, when the country is expected to be in a state of recession, Barry can plan to sell the cocoa product during recession. Finally, the promotional strategy which different target groups are chosen to promote different product. If the product is a normal product, promotion will be effective to the middle class. In the case of Barry, Barry can make the promotion of the cocoa product to increase more profit. In conclusion, Barry can be success, by get more tips and steps of the demand to gains more profits
NUZUL FAQIHAH SYAFIQAH BINTI MAZLAN, 045347, DIPLOMA PERAKAUNAN
NUZUL FAQIHAH SYAFIQAH BINTI MAZLAN, 045347, DIPLOMA PERAKAUNAN
In my opinion, elasticity can be defined as the measure of responsiveness of demand and supply of goods or service to an increase or decrease in its price. The knowledge of elasticity can help Barry Callebaut in its decision making by reduce the price of cocoa product to attract more consumer to buy the product. From this way, Barry Callebaut will provide more profit for his company. So. his company will not face the negative impact on profitability. From the degree of price elasticity of demand, this situation involved elastic demand. Elastic demand is a condition in which a small percentage change in the price of a product will lead to a larger percentage change in the quantity demanded.For example, when the price of cocoa product decrease by 5%, the quantity demand for the cocoa product will increase by 10%. This is because cocoa product is a good with high subtitutes. How Barry Callebaut determine the price of elasticity of demand for the cocoa product? From my words, for the cocoa product which have many substitutes, demand is more elastic because consumers are very responsive to changes in the price of the product. For example, if the price of cadbury chocolate increase, consumers can substitute the cadbury chocolate with  the cocoa product from Barry's company, which sells the cheapest one, so the demand is elastic. Moreover, from the concept of income elasticity, the cooa product is inelastic income. The inelastic income is a condition in which the quantity demand for a product increase as income increase, although the income increase faster than the quantity demand. This is because the type of cocoa product is a normal good which the curve are upward sloping. Last but not least, from the concept of cross elasticity of demand, cocoa product is categorize as positive cross elasticity. It is define as a decrease in the price of one product will decrease the quantity demand of another product, and vise versa. It is applicable to the substitute good because for example, when the price of cadbury increase, the quantity demand for cocoa product will increase. In conclusion, Barry have to rise the demand for the cocoa product with the knowledge of elasticity to make the company gains more profit, by making the price of cocoa product, cheaper than others. 
NURUL NAJWA SHAFIKA BT ABDULLAH, 041890, DIP.INSURANS
NURUL NAJWA SHAFIKA BT ABDULLAH, 041890, DIP.INSURANS
In my ipinion, Barry Callebaut needs to know the reaction of consumers towards a price change. The elasticity or responsiveness  of demand in a market is great or small according as the amount demanded increases much or little for a given fall in price and diminishing much or little for a given  rise in price. But this diminution may be slow or rapid and a small fall in price will cause a comparatively large increases in his purchases. The elasticity of his wants, we may say is great. When the price elasticity of demand for a good is relatively elastic the percentage change in quantity demand is greater than that in price. Hence, when the price is raised, the total revenue falls, and vice versa.
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RAFIQAH BT ROZELI, 045140, DIPLOMA PERAKAUNAN
RAFIQAH BT ROZELI, 045140, DIPLOMA PERAKAUNAN
The knowledge of elasticity can help Barry Callebaut in its decision making by knowing 
NORAZLINA ABDULLAH, 01234, DIPLOMA ABC
NORAZLINA ABDULLAH, 01234, DIPLOMA ABC
Please write down your name, matric no and course in the TITLE
NAME : OMAR FAAYIZ BIN OMAR FAROOK (045116) DIA
NAME : OMAR FAAYIZ BIN OMAR FAROOK (045116) DIA
 Barry Callebaut need to know the price elacticity of the good and the service he offered. For the revenue , Barry Callebaut need to raised the price of the product to a certain level only . If he sold the product at a higher amount, the demand for the product may eventually decreased and this may lead to less profit . Elasticity is importance to business owners. If the percentage increase in unit price will affect the demand for a product then it would lead customer to decide which price would be most profitable for the business . With elastic demand, the total revenue will decrease if the price is raised. Then inelastic demand, the total revenue will increase if the price is raised. Business often sell inelastic product because by doing o they will lost only a few customer then as a result the price will increase. The general formula for elasticity (represented by "E") in the following equation is: E = percent change in x / percent change in y. Barry Callebaut need to know the price he charge for products or services say a lot of his company’s competitive ways. Barry Callebaut also need to know that coca is can be subtitutes with others. So it is elastic demand

My Opinion
My Opinion 
Barry Callebaut must use small percentage change in the price of a product will lead to a larger percentage change in the quantity demanded. For example, when the price of cocoa butter increase by 5%, the quantity demanded for the powder will fall by 10%. 
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In my opinion, Barry Callebaut should know the determinant of demand, determinant of price elasticity of demand and degree of price elasticity of demand. For example, they should know what is elastic demand and elastic demand. Elastic demand is a condition in which a small percentage change in the price of a product will lead to a larger percentage change in the quantity demanded meanwhile inelastic demand is a condition in which a large percentage change in the price will only affect the quantity demanded by a small percentage.  By known all those thing Barry Callebaut can increase their profit and reduce their loss. They know that the competitors also keep increase like springing up like mushrooms after rain and that can affect the total of their profit. So, they should lower the price to increase their profit. The lower the price, the higher the demand. Even though this method cannot keep the average of their previous profit but this better than loss. Besides, they should do some research about substitute’s goods that keep increasing nowadays. The most important thing is Barry Callebaut should do some promotions to their customer to gain their attention especially when consumer income increase, where consumers demands for more goods and better services. Furthermore, they also need the knowledge of income elasticity demands that allow managers to forecast future demand and prepare supply to meet demand. For example, if one of the country is expected to be in a state of recession, they should decrease the cocoa production to reduce the loss as one step of precautions. Besides that, Barry also supposed to find the cheapest method and the alternatives techniques of production so they can reduce the expenses but gain a profit at the same time. Nevertheless, it will help Barry Callebaut to keep continue their company operations and cover their loss. 

NUR NAZIERA BINTI AZAKIR HUSEIN(ditr)(
NUR NAZIERA BINTI AZAKIR HUSEIN(ditr)(
MUHAMMAD BAZLI BIN DOLBAHRIN (

MUHAMMAD BAZLI BIN DOLBAHRIN (
 
delete
CHE WAN NUR SHAFIQAH BINTI CHE WAN ZAHARI (045756) DIM
CHE WAN NUR SHAFIQAH BINTI CHE WAN ZAHARI (045756) DIM
In my opinion , price elasticity of demand measures the sensitivity or responsiveness of the quantity demand due to a change in its price . The degree of price elasticity of demand is elastic demand . Elastic demand is a condition in which a small percentage change in the price of a product will lead to a larger percentage change in the quantity demand . Also , an increase in price will lead to a decrease in total revenue , whereas a decrease in price will lead to an increase in total revenue since quantity demanded is sensitive to price changes . So In the case , Barry Callebout need to know about the law of demand and degree of price elasticity of demand . The law of demand states the higher the price of good , the lower the quantity demand for that good , and vice versa , other things being equal . Lastly , Barry Callebout need to know that cocoa is can be substitutes with other . So it is elastic demand . 


MUHAMMAD FAHMY BIN MOHD YUSOFF (045698) DIPLOMA IN INSURANCE (DII2)
MUHAMMAD FAHMY BIN MOHD YUSOFF (045698) DIPLOMA IN INSURANCE (DII2)
Let me explain little bit about demand. Demand in economic language as known the willingness and ability of a person to get something based on quantity or service 
NURAFIQAH BINTI MAHMUDIN (045744) DIP IN INSURANCE 2
NURAFIQAH BINTI MAHMUDIN (045744) DIP IN INSURANCE 2
Let us define elasticity before getting further with my opinion. Elasticity is a measure of responsiveness of quantity demanded or quantity supplied due to an increase or decrease in its price. In this case, to gain more profitable in Barry Callebaut Company, the company itself needs to be more sensitive towards the consumer's reaction on a price change. If we still remember, the law of demand states that the higher the price of a product, the lower the quantity demanded and the lower the price of a product, the higher the quantity demanded, ceteris paribus. So from my perspective, the knowledge of elasticity can help Barry Callebaut a lot in making a good decision by reducing the price of their chocolate and cocoa product. If they reducing their price, they will absolutely gaining more profits when the demand from consumer is raising. We call it elastic demand based on the degree of price elasticity of demand; elastic demand is a condition in which a small percentage change in the price of a product will lead to a larger percentage change in the quantity demanded. As an example, the price decrease by 2%, the quantity demanded will rise by 5%. Profitable, isn't? Furthermore, Barry Callebaut chocolate is a subtitute good, so if others cocoa product increasing their price, then Barry Callebaut are absolutely in consumer's top list. By making the price cheaper than other cocoa product out there, they will definitely gains more and more profit, unexpectedly.
MUHAMMAD SYUKRI BIN ISMAIL (045967) DIA
MUHAMMAD SYUKRI BIN ISMAIL (045967) DIA
Based on the statement that I have read about,in my opinion,Barry Callebaut have to study well about Price Elasticity of Demand to achive best performance of his company.I think this situation is about elastic demand.Elastic demand states that an increase in price will lead to a decrease in total revenue,whereas a decrease in price will lead to an increase in total revenue.As example,his company still remain the current price (the price of his cocoa still high).With doing so,his revenue still decrease as the law of demand states that the higher the price of a product,the lower the quantity demanded of that product and vice versa.Besides,cocoa is a substitute goods that can replace with vanilla.A change in the price of a substitute  product affects the demand for the product in the same direction in which the price changes.When the price of cocoa increase,for examples,the quantity demanded for cocoa will fall (as per the law of demand) and people will look for an alternative.Thus,the demand for vanilla will increase.Therefore,on shut down its cocoa factory in Bangpakong,Thailand shows that there is a suplus in the market due to the high prices of the cocoa.I think this problem can be solved if Barry Callebaut decrease the price of cocoa,as the demand for cocoa will increase and the total revenue also will increase.With doing so,Barry Callebaut can maintain his company's profit margins.
NUR HAKIMAH AMMARAH BINTI MAT JAIH (045547) DIM
NUR HAKIMAH AMMARAH BINTI MAT JAIH (045547) DIM
In my opinion, if Berry Callebaut want to prevent his business from having losses,he must have the knowledge and study about the law of demand.The law of demand state that the higher the price of a product,the lower the quantity demanded of the product and the lower the price,the higher the quantity demanded, ceteris paribus.If Berry Callebout want to gain profit,the elesticity of the business must be elastic.Elastic demand is a condition in which a small percentage change in the price of a product will lead to a larger percentage change in the quantity demanded. So, Berry must decrease the price of his cocoa product in order to increase the quantity demanded and gain the profit for his business.
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
In my opinion, Barry Callebaut has to get the knowledge about elasticity of demand which is 
MUHAMMAD AIMAN BIN AZIZOL RAHMAN (046089) DIA
MUHAMMAD AIMAN BIN AZIZOL RAHMAN (046089) DIA 
In my opinion, Barry Callebaut should know about the price elasticity of demand to help him in its decision making. He should lower the price of the cocoa. Because by decreasing the price of the product can lead to the increase of the quantity of demand which can increase the revenue of his company. Besides, he also must set the price of the cocoa  according to the cost of producting them. Since the cocoa is also the substitute goods Barry Callebaut should not increase the price because due to the high price of the cocoa will decrease it demands. So, people will find another substitute goods(Vanilla and Mint) that will satisfy them. With the knowledge of price elasticity, Barry Callebaut can identify the amount of the price that he should decrease to raise its sales growth target. The conclusion is Barry Callebaut should pay attention to their price of the cocoa to raise their company’s profit margin.
NUR SYAFIR
NUR SYAFIR
NUR SYAFIRA BINTI MOHAMMAD REDUAN
NUR SYAFIRA BINTI MOHAMMAD REDUAN
NUR SYAFIRA BINTI MOHAMMAD REDUAN
NUR SYAFIRA BINTI MOHAMMAD REDUAN 
NUR SYAFIRA BINTI MOHAMMAD REDUAN (
NUR SYAFIRA BINTI MOHAMMAD REDUAN (
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353)
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353)
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353)
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) 
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
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NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
In my opinion
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
In my opinion, 
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
In my opinion, b
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
In my opinion, Barry C
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
In my opinion, Barry Call
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
In my opinion, Barry Calleb
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
In my opinion, Barry Callebaut 
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
In my opinion, Barry Callebaut has to know 
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
In my opinion, Barry Callebaut has to know the concept 
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
In my opinion, Barry Callebaut has to know the concept pf 
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
In my opinion, Barry Callebaut has to know the concept pf law p
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
In my opinion, Barry Callebaut has to know the concept pf law 
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
In my opinion, Barry Callebaut has to know the concept of law 
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
In my opinion, Barry Callebaut has to know the concept  law 
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
In my opinion, Barry Callebaut has to know the concept law 
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
In my opinion, Barry Callebaut has to know the concept law of demand
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
In my opinion, Barry Callebaut has to know the concept law of demand.
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
In my opinion, Barry Callebaut has to know the concept law of demand. 
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
In my opinion, Barry Callebaut has to know the concept law of demand. W
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
In my opinion, Barry Callebaut has to know the concept law of demand. Which is
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
In my opinion, Barry Callebaut has to know the concept law of demand. Which is states 
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
In my opinion, Barry Callebaut has to know the concept law of demand. Which is states that the
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
In my opinion, Barry Callebaut has to know the concept law of demand. Which is states that the higher 
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
In my opinion, Barry Callebaut has to know the concept law of demand. Which is states that the higher the price 
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
In my opinion, Barry Callebaut has to know the concept law of demand. Which is states that the higher the price o
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
In my opinion, Barry Callebaut has to know the concept law of demand. Which is states that the higher the price of
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
In my opinion, Barry Callebaut has to know the concept law of demand. Which is states that the higher the price of 
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
In my opinion, Barry Callebaut has to know the concept law of demand. Which is states that the higher the price of a product 
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
In my opinion, Barry Callebaut has to know the concept law of demand. Which is states that the higher the price of a product, 
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
In my opinion, Barry Callebaut has to know the concept law of demand. Which is states that the higher the price of a product, the lower 
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
In my opinion, Barry Callebaut has to know the concept law of demand. Which is states that the higher the price of a product, the lower is the quantity 
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
In my opinion, Barry Callebaut has to know the concept law of demand. Which is states that the higher the price of a product, the lower is the quantity dem
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
In my opinion, Barry Callebaut has to know the concept law of demand. Which is states that the higher the price of a product, the lower is the quantity dema
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
In my opinion, Barry Callebaut has to know the concept law of demand. Which is states that the higher the price of a product, the lower is the quantity demanded
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
In my opinion, Barry Callebaut has to know the concept law of demand. Which is states that the higher the price of a product, the lower is the quantity demanded for that
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
In my opinion, Barry Callebaut has to know the concept law of demand. Which is states that the higher the price of a product, the lower is the quantity demanded for that product 
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
In my opinion, Barry Callebaut has to know the concept law of demand. Which is states that the higher the price of a product, the lower is the quantity demanded for that product and
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
In my opinion, Barry Callebaut has to know the concept law of demand. Which is states that the higher the price of a product, the lower is the quantity demanded for that product and vice
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
In my opinion, Barry Callebaut has to know the concept law of demand. Which is states that the higher the price of a product, the lower is the quantity demanded for that product and vice 
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
In my opinion, Barry Callebaut has to know the concept law of demand. Which is states that the higher the price of a product, the lower is the quantity demanded for that product and vice versa
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
In my opinion, Barry Callebaut has to know the concept law of demand. Which is states that the higher the price of a product, the lower is the quantity demanded for that product and vice versa, cet
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
In my opinion, Barry Callebaut has to know the concept law of demand. Which is states that the higher the price of a product, the lower is the quantity demanded for that product and vice versa, ceteris paribs
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
In my opinion, Barry Callebaut has to know the concept law of demand. Which is states that the higher the price of a product, the lower is the quantity demanded for that product and vice versa, ceteris paribus
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR
In my opinion, Barry Callebaut has to know the concept law of demand. Which is states that the higher the price of a product, the lower is the quantity demanded for that product and vice versa, ceteris paribus.
MUHAMMAD ADIB BIN MUHD YATIM (045992)(DII)
MUHAMMAD ADIB BIN MUHD YATIM (045992)(DII)
        Based on the case above,we have knew that the cocoa company founded by Barry Callebaut had faced a loss in his  cocoa bussiness. It happened because of the falling demand of cocoa.This show us a problem about elastic demand situation.
Besides,elastic also divided into three types that is elastic demand,inelastic demand and unitary elastic demand.Next,Barry Callebaut might also lack of knowledge about bussiness management and degree of price elasticity of demand.Therefore,Barry Callebaut should learn about benefit or effect about elastic demand and how to sell cocoa wisely and reasonable price.So the people 
will interested to buy his cocoa product.Futhermore,Barry Callebaut should know that cocoa is subsitute goods,so he should create his product look more interesting and can attract many consumers to buy his product.Finally,he should reduce the price so it can rise  his income.


 
  
SITI NOOR HIDAYAH BINTI SALLEHUDDIN (045190) DIM
SITI NOOR HIDAYAH BINTI SALLEHUDDIN (045190) DIM
Based on the article, we have know that Barry Callebaut had face losses because of the overcapacity and the falling demand of cocoa in Asia. This problems actually can be avoided if Barry Callebaut uses the elasticity of demand as their reference. As we know, price elasticity of demand measures the sensitivity or responsiveness of the quantity demand due to the change in its price. So, this things can help Barry Callebaut to keep tracking his profit or loss in his business and make sure that the quantity of demand supply keep stable and avoid him to face losses.


MUHAMMAD FAIDHI BIN MOHD SHARIF (045980)- DIA2
MUHAMMAD FAIDHI BIN MOHD SHARIF (045980)- DIA2
       In my opinion  based on that article is , Barry Callebaut should learn more about the effect of Price Elasticity of Demand and also factor that will increase or decrease the demand  . Actually , it related to other factors such as Tax or Subsidy that imposed by goverment , the price of the product , the taste of consumer and others .
       But in my opinion , this problem actually show us the elastic demand situations . The elastic demand can be happen if Barry Callebaut still stick with the current price (the price of cocoa is still high)  . So his company revenue will still decrease because of the law of demand said that if the price of the product is increase , the demand of the product will decrease . In addition , cocoa is substitue goods (consumer will prefer the vanilla or strawberry flavour due the price of coca) and factory closures in Thailand show that there is a surplus in the market due to the high prices of the cocoa and its also show us the demand of this product is badly decrease  . Actually this problem can be solved if , Barry Callebaut decrease the price of cocoa , so the demand for cocoa will increase and the revenue will also increase due the relation between quantity demand and revenue is positive .



NURUL IYLIA BT MOHAMAD AZIZI ( 044989 ) DII2
NURUL IYLIA BT MOHAMAD AZIZI ( 044989 ) DII2
In my opinion, the company should set the price and types of their goods according to the factors that we have learnt in the topic of elasticity of demand. As we know, demand elasticity is the change in quantity demanded per change in a demand determinant. Although there are several demand determinants, such as consumer preferences, the main determinant with which demand elasticity is measured is the change in price. Businesses are particularly interested in price elasticity, since it measures by how much total revenue changes with the price. So, for Barry Callebaut ,  they should determine the price elasticity of demand first.( that is chocolate), then they can set up whether to decrease or increase the price of chocolates according to the cost of producing them. In other words,all of these ways are depends on the types of elasticity of demand and supply. In this case, this company’s good (chocolates) is one of the substitutes goods. So the demand is elastic. in conclusion, the company should not keep increasing their prices because it might causes the decreases of their company’s revenues.

MUHAMMAD ZAYANI BIN ROMLE (045959) DIM
MUHAMMAD ZAYANI BIN ROMLE (045959) DIM
Based on the article, Barry Callebaut must have knowledge about the degree of price elasticity of demand. In this case, By decreasing the price of product it will lead into a larger percentage change in the quantity demanded which is the best method Barry Callebaut should use (elastic demand). Thus, Barry Callebaut need to know where is the most strategic place to promote his product. If he want to gain more profit he must be good in marketing his product (attract costumer). Since customer or demand of quantity are sensitive with price changes, the decreasing of sales price will lead an increase in total revenue. In other aspect, the government should lower the taxes because the demand of cocoa is elastic. So, Barry Callebaut can offer his costumers the affordable and reasonable prices(increase total revenue).
NURFARAH VILIANA LEONG BINTI FARIS LEONG (045393) DIM
NURFARAH VILIANA LEONG BINTI FARIS LEONG (045393) DIM
 Barry callebaut need to know the market elasticity of demand.Berry callebaut are running a cocoa company which got so many substitutes item where this leads to elastic demand.Berry callebaut should reduce the price in order to attract more customers to his chocolate.The lower the price, the higher the quantity demand. 
In my opinion the fa
 In my opinion the factor that reduced it sales growth is because of the price elasticity influenced his profit margin. Besides that,refer to the law of demand the higher the price, the lower quantity demanded by user.Back to the concept of elasticity, the cocoa product is elastic demand, therefore to increase his revenue the owner have to reduce the the price
MOHAMAD HANIS IRFAN BIN MOHAMAD HISAM (045964) DIA2 :)
MOHAMAD HANIS IRFAN BIN MOHAMAD HISAM (045964) DIA2 :)
 
First  of all, Barry Callebaut company must know the level of price elasticity of demand. In this case, Barry Callebaut should use the elastic demand method by decreasing the price of product and this method will lead into a larger percentage change in the quantity demanded. In my opinion, the profit is not important in business because the most important thing in business are the customers and how we serve them (total revenue). Thus, Barry Callebaut need to know where is the best place to promote his product (which is at middle class circle).  The more customer they attract, they higher the profit they gain. Since customer or demand of quantity are sensitive with price changes, the decreasing of sales price will lead an increase in total revenue. In other aspect, the government should lower the tax because the demand of cocoa is elastic. So, Barry Callebaut can offer his costumers the lower price. Otherwise the total revenue will be increased. 

SHAMILA BINTI ABDUL MAJID. 045280. DIPLOMA IN INSURANCE.
SHAMILA BINTI ABDUL MAJID. 045280. DIPLOMA IN INSURANCE.
For me, barry callebaut need to know the price of elasticity of the good and service he offered and the knowledge of elasticity can help berry callebaut in its decision to making cocoa product. But, this deminution may be slow or rapid and a small fall in price will cause a comparatively large increases in his purshases. 
When the price of choco seeds increase, the quantity demand in cocoa product will increase too.
 So in conclusion, Berry Callabaut have to rise the demand for cocoa product with the knowledge of elasticity to make the company gains more profit.
DIA - NUR AMIRAH BINTI YUNUS(044916)
DIA - NUR AMIRAH BINTI YUNUS(044916)
In my opinion, Barry Callebaut need to learn more about the price elasticity of demand to help the company in making a decision that can improve their company back to the normal. The price of elasticty is to measures the sensitivity or responsiveness of the quantity demanded due to change in its price. As the company increase the price of goods, so that is why the net profit drop, worse than expected reduction. It is because, the company is an elastic demand.which a small percentage changes in price of a product will lead to a larger percentage change in the quantity demand. So, the company need to reduces the price to increase the total revenue because in the law of demand, decrease in price will increase the quantity demand. Besides, the company also need to do a strong marketing strategies such as attractive advertisement to attract their customer back.
In my opinion,the fa
 In my opinion,the factor that reduced it sales cthi
NURUL NABILA BINTI NOH (045750) DIPLOMA INSURANS
NURUL NABILA BINTI NOH (045750) DIPLOMA INSURANS
In my opinion, Barry Callebaut should have a knowledge of elasticity. It can help Barry Callebaut make decision of the company. Elasticity have 3 types. Elastic demand, inelastic demand and unitary elastic demandIt is focus to elastic demand. Elastic demand is a condition in which a small percentage change in the price of a product will be lead to a larger percentage change in the quantity demand.
NUR LIYANA BINTI ABDUL AZIZ (044944) DII
NUR LIYANA BINTI ABDUL AZIZ (044944) DII
In my opinion,  since elasticity can measures the sensitivity or responsiveness of the quantity demanded due to a change in its price, Barry Callebaut can make a decision based on the elasticity whether to decrease, increase or remain its price to incease the total revenue. The information on price elasticity of demand will be useful toward Barry Callebaut to adjust his selling price that will affect his total revenue. The demand of Barry Callebaut's chocolates is elastic because chocolate is a goods with high substitutes, so a small percentage of change in the price will lead to a larger percentage change in the quantity demanded.mIn Barry Callebaut's case, he have to decrease the price to increase the total revenue. If he increase the price it will decrease the total revenue since quantity demanded is sensitive to any price change.

AZREEN SYAMILA NATASYA BINTI AZLAN (045897) DIM
AZREEN SYAMILA NATASYA BINTI AZLAN (045897) DIM
In my opinion, elasticity will help barry callebaut to know about how increase in price will affect the demand for a cocoa product. this will help him to decide which price would be most profitable for his business and not decrease the revenue because total revenue will decrease if the price increase.
Nurfarah Viliana Leong binti Faris Leong
Nurfarah Viliana Leong binti Faris Leong
Barry callebaut need to know the market elasticity of demand.Berry callebaut are running a cocoa company which got so many substitutes item where this leads to elastic demand.Berry callebaut should reduce the price in order to attract more customers to his chocolate.The lower the price, the higher the quantity demand.
FATIN NUR AINI BINTI HUSSIN (045002)
FATIN NUR AINI BINTI HUSSIN (045002) 
In my opinion, the knowledge of price elasticity of demand might help Barry Callebau by allowing they to know whether to raise or lower their prices.  If they knew the price elasticity of demand for their product, they would be able to know whether a change in price would increase their revenues. Plus, the knowledge of income elasticity is essential for demand forecasting of producible goods in future. Long- term production planning and management depend more on the income elasticity because Barry Callebau can know the effect of changing income levels on the demand for their product. 
MURNIRAH ANISAH BINTI ANUAR (045429) DIM
MURNIRAH ANISAH BINTI ANUAR  (045429) DIM
In my opinion, knowledge of price elasticity can help Barry Callebaut to raise or lower their prices. If Barry Callebaut knew the price elasticity of demand for their product, they would be able to know whether a change in price would increase the revenues. In this case, they have many substitute product so Barry Callebaut need to decrease their price intend to increase their total revenues. This lead demand to be elastic.
SITI AYSHAH BT IRWANDI (045199) DIA
SITI AYSHAH BT IRWANDI (045199) DIA 
In my opinion, Barley Callebaut must know about the elasticity and how elasticity can help the business. Elasticity can be defined as far as individuals, consumers or producers change their demand or the amount supplied in response to price or income changes. Although price elasticity measures the sensitivity or quantity response claimed due to price changes. Cocoa has an elastic tendency, because elastic demand is a rise in price will result in a decline in income. When prices are high, cocoa demand is reduced as consumers will buy cocoa substitutes that have lower prices than cocoa. For example, If coffee prices increase, demand for tea will increase. Well, this is because tea can replace the coffee whose prices are rising. This lead to decreased coffee demand as well as lower income companies. Therefore, Barley Callebaut has to lower the price of cocoa in order to increase demand for cocoa in the market. This can also increase the supply of cocoa to other companies and to avoid the bankruptcy of its companies. Thus, the company's revenue can be increased. Barley can also use other alternatives to lower production costs so that the company can increase its profitability.

FATIN IZZATI BT MOHD ZIN (045701) DIM
FATIN IZZATI BT MOHD ZIN (045701) DIM
In my opinion,the meaning elasticity is refers the degree to which individuals, consumers or producers change their demand or the amount supplied in response to price or income changes. It is predominantly used to assess the change in consumer demand as a result of a change in a good or service's price. So, Barry Callebout in its decision making by identify the definition of demand because without demand from consumer, Barry’s compony cannot obtain profit from selling the cocoa product. Barry Callebout’s is a cocoa maker, this product is an inelastic demand. If Barry Callebout want to increase his profit, he must increase his product price. From this situation, I can conclude that it is clear that increasing in its retail prices will lead to decreasing in quantity of demand thus increase or maintain the profit.


NUR NAJWA BINTI JASMI (045779) DITR
NUR NAJWA BINTI JASMI (045779) DITR
In my opinion, Barry Callebaut should attract more customers to buy his chocolate and indirectly, by reduce the price because it can increase the total revenue. Elastic demand is when price or other factors have a big effect on the quantity consumers want to buy. When the demand is elastic, any of inflation or deflation in price will lead to a profit or loss. The Barry Callebaut Company had a negative impact on profitability. This problem happen for example because there are many substitutes good in the market that can be use in place of another product or service. So in order to gain profit, Barry Callebaut must reduce the price of their goods first so the quantity demanded will increase and gain profit . If Barry decrease the price of cocoa product , the quantity demand for the product will rise. So, Barry will not face the negative effect to the company. This is because the cocoa product is one of the good with high substitute. If Barry Callebaut decrease the price of chocolate, he can gain more profit and can compete with other brands.

NURUL HAFIZAH BINTI ABDUL SAMAD (045156) , DIA
NURUL HAFIZAH BINTI ABDUL SAMAD (045156) , DIA
In my opinion, Barry Callebaut need to know a knowledge about elasticity. So, Barry need to find the elasticity of demand for the products.Based on the statement, I can conclude the price elasticity of Barry Callebaut company is an elastic demand. A condition in which a small percentage in the price will lead to a larger percentage change in the quantity demanded. The products is with high substitutes. For an example, cocoa and strawberry. If the price of cocoa increase, the demand of cocoa will decrease and demand of strawberry will increase so,people will tend to buy more strawberry. Therefore, Barry Callebaut should take an action with need to know the reaction of consumers towards a price change before fixed the price of product. This is because the demand will decrease if the price of the product is increase . So, based on the statement, Barry have to decrease the price of product where the consumers are afford to buy it and  if Barry Callebaut wants to increase their total revenue and next increasing their profit. Besides, Barry need to produce the product using the cheapest method or efficient techniques of production, or the development of a better way of producing goods and services on how to produce a good. 
NURUL ATIRAH BT ABDULLAH (045209) DIA
NURUL ATIRAH BT ABDULLAH (045209) DIA
 
In my opinion, the price elasticity of Barry Callebaut company is elastic. It is because there are a lots of substitute goods in the market. So, the consumer will choose the another product to buy. Elastic is a condition when a small percentage change in the price of product will lead to a larger percentage in the quantity. So, in the context of demand when  the product at high price, the demand for this good will decrease because they maybe will choose another product that provide at a lower price. It is because consumer are very responsive to change in the price of product. So I think for Barry Callebaut Company, they must sold their product at affordable price to get the high profit because a decrease in price will lead to an increase in total revenue. For example, cocoa and vanilla which is a substitute goods. So, when increase in cocoa price the demand for cocoa will decrease and the demand for vanilla will increase. So we cannot get the high profit if we sold this goods with high price. Secondly, in my opinion Barry Callebaut must choose the cheapest method of production and the most efficient techniques to minimum the cost of production. So the seller can sell the good at a lower price and can get the highest profit. Next, Barry Callebaut also must to produce their product at a high quality and a greater efficiency. It is because in the market whatever the price of the product the customer will buy it as long as our product is more quality than others. Then, Barry Callebaut can also produce the goods and service for which there is a high demand from customer so as to enjoy higher profit. When we follow their needs, of course whatever product that we produce, the customer still buy it because its demand from them. Advertisement good normally have a higher demand because of awareness. This method will attract the people to the goods and services. For example, Barry Callebaut can introduce the cocoa via advertisement to get a high demand with high profit. 



FAZIRA IDAYU BINTI ABDULLAH (045704) (DITR)
FAZIRA IDAYU BINTI ABDULLAH (045704) (DITR)
In my opinion, Barry Callebaut should note about the price elasticity and the goods and services he is providing. Elastic is a condition where a small percentage change in the price of a product could lead a larger percentage change in the quantity demand. So, he should reduce the price in order, to increase the attraction of his customers to buy his products, and indirectly, his total revenue will increase. By the case, Barry Callebaut should use the cheapest method of production and better efficient technique to produce his goods and services. He just need to start selling his products at a lower price since he had a negative profit by the time. If not, he will tend to face loss which is bad for his company. So, I would conclude that the elasticity of demand for Barry Callebaut
NURUL ALIA BINTI MAZUKI (044924) (DII)
NURUL ALIA BINTI MAZUKI (044924) (DII)
In my opinion, the chocolate producers should determine the price elasticity of demand for its chocolate, before making a decision on an appropriate pricing strategy depends on the types of elasticity of supply. The chocolate will have many substitutes. Thus, the supply is elastic. If the price of Barry Callebaut's products keep increasing, producer's profit will not be as much as expected. 

MUHAMMAD MUQRI BIN ZAKARIA (045748) (DIA)
MUHAMMAD MUQRI BIN ZAKARIA (045748) (DIA)
In my opinion, coco is an elastic demand that can be substitute with other thing. So, I think Barry Callebaut had increase the price of his coco that makes other people think the coco is not worth it to buy because there are many factory of coco that sold with low price. Next, I think he does not know how to advertise his coco product to his consumer. Then, his factory maybe does not placed at a strategic place. To improve Barry Callebaut’s company, I think he must advertise is coco to tell to the consumer that his coco is the best coco in the world. Then he must lower his coco price because it is stated in the demand law that the higher the price of the product, the lower the quantity demand towards the product. Lastly, I think he must use technological machine to produce his coco. So that the cost to produce his coco will be low. Then if he use technology to produce his coco, the quality of his coco will be increase. So that, many consumer will prefer his coco and he will gain more profit from his coco company. 

SITI NUR KHADIJAH BINTI ZAINURI (045365) DIA
SITI NUR KHADIJAH BINTI ZAINURI (045365) DIA
For my opinion, raw chocolate is inelastic because even Barry Callebaut decrease their sales (supply), the profit still dropping. Even there is a high demand in raw chocolate, the main ingredient, cocoa is limited since many cocoa factory to grind the cocoa had to shut down.
So, my suggestion to increase the profit is to increase the price of raw chocolate (demand), since the cocoa are limited and Barry Callebaut is supplier for the chocolate branded such as Hershey. Even the quantity of demand of raw chocolate decrease, it will increase the profit of Barry Callebaut.
Second, Barry Callebaut decrease the cost or operating expenses by using the cheapest method to produce the raw chocolate. It will increase the profit if the cost of production decrease.
Third, promote Barry Callebaut by social media and advertisement in television. Send the proposal to other chocolate branded to deal with them to corporate with Barry Callebaut.
Last, find the cocoa supplier that can provide the best quality cocoa but in the suitable price.
AINA IZZATIE BINTI AB SALAM (045758) DIA
AINA IZZATIE BINTI AB SALAM (045758) DIA
In my opinion, first of all, Barry Callebaut need to know and understand about the elasticity. The elasticity can help Barry to make decision and deterrmine the price of the product clearly. Demand in elastic is an increase in price will lead to an increase in total revenue , whereas a decrease in price will lead to a decrease in total revenue. So ,cocoa demand had fall because of the small percentage change in the price of a product will lead to a larger percentage change in the quantity demand. In Barry situation to increase the profit , they need to sell the chocolate is lower price where is more cheaper than other company. Avoid from selling the product in the higher price. The elasticity of Barry Callebaut is demand elasticity.
SITI FATIMAH BINTI MD ALI SHIFUDIN(045378) DIA
SITI FATIMAH BINTI MD ALI SHIFUDIN(045378) DIA
In my opinin, Berry Callebaut should know about elasticty.In this case, his goods have high substitutes ,so we can assume his goods have elastic demand.Hence,in his condition,he should decrease the price in small percentage to rise the quantity demand and increase total revenue.

MUHAMMAD AL FATTEH BIN SALLEH (045885) DIA
MUHAMMAD AL FATTEH BIN SALLEH (045885) DIA
After read this article, we can say that Barry Callebaut try to maintain their profit margins by reducing the sales. They also try to cut the factory production in Klang and immediately shutdown their factory in Thailand in order to decrease their production. Firstly, he need to know that cocoa is the elastic demand in market. In Elastic demand definition, a small percentage change in price of product will effect to a large percentage in the quantity demanded. In my opinion, he need to decrease their price of product that they produce. According to law of demand, the only way to increase their sale is just by decreasing their product's prices. He also need to plan again their production rate to avoid surplus. As we know surplus was one of the fact that can bring loss to company. Its because the supply were more than demand. They just increase their cost of production but their sales remain the same. Thats why his company's company profits fall down. He also need to adapt the consumer's behaviour and taste to increase their sales by creating new product that meet consumers taste.   
RAFIQAH BT ROZELI, 045140, DIA
RAFIQAH BT ROZELI, 045140, DIA
The concept of elasticity of demand plays a crucial role in the pricing decisions of the business firm. It is because price elasticity of demand measures the sensitivity or responsiveness of the quantity demanded due to a change in its price. So, Barry Callebaut need to identify the price elasticity of demand of their product. If the demand is inelastic, Barry Callebaut need to increase the price of the product so that they can increase their total revenue, since quantity demanded is less sensitive to any price changes. Otherwise, if the demand is elastic, Barry Callebaut need to decrease the price because quantity demanded is sensitive to price changes so decrease in price when demand is elastic will lead to an increase in total revenue. In conclusion, elasticity can help Barry Callebaut in its decision making by identify the price elasticity of demand to decide wether to increase or decrease the price of the product.
SITI SABRINA BINTI MOHD SABRI (045240) - DIA
SITI SABRINA BINTI MOHD SABRI (045240) - DIA
In my opinion,
TENGKU NUR AFIFAH BINTI TENGKU NOR AZLI (045801) -DIA
TENGKU NUR AFIFAH BINTI TENGKU NOR AZLI (045801) -DIA
In my opinion ,
The first thing that Barry Callebaut need is making clear understanding and get enough information about elacticity of good and service to help him making right decisions .So, he need to lower the price of the goods.It is because his company isn’t in good condition lately which is excessive capacity for production or services (overcapacity) but have a low demand . So ,if he lower the price ,the elasticity of co-effiecient will be more than 1 which is mean the term will be elastic. This is because If the price increased ,the change in quantity demanded as a result of rise in price by him, will affect the total consumer expenditure and affect the revenue of the firm.
WAN SYARIMAN BIN WAN MANSOR (045062) (DIA)
WAN SYARIMAN BIN WAN MANSOR (045062) (DIA)
 
From this case study we can conclude that chocolate is an elastic demand which mean people can choose whether to buy chocolate or anything else that can replace chocolate.BARRY CALLEBAUT should consider to decrease the price of chocolate that the company distribute.This is because when the demand is elastic the dcrease in price will lead o an increase in price because people will ought to buy the cheapest and the quality product.So the company also should consider to make an advertisement or promotion in order to grab customer attention.The company also should target the buyers which had a better income this is because they will be less sensitive towards the price changed.For example a shirt is RM 70 when the price increase by RM 10 wealth person wouldn’t affect by the price change however for the poor man the change in price will affect them a lot so they will find another sources to replce the original sources.Looking from proportion of the expenditure good this company can increase their price a little bit when the demand is too high because when it increase the price a little bit this wont affect people as it only a small portion of their income.The company also should provide a better services policies or terms of payment this because studied has proven that service terms of payment by credit instead cash are more profitable.They should prepared a better customer service in order to enhance the demand to the maximum limit.From the government aspect,the government should reduce the tax so that people will have a variety of choices they can make as the company also will decrease their price. 

AHMAD AKMAL HASIF BIN MOHD NOOR(045621)DII
AHMAD AKMAL HASIF BIN MOHD NOOR(045621)DII
First of all, Berry Callebaut has to know about the price elasticity of demand. In my opinion, Berry Callebaut should decrease the price to get the elasticity price. So that it will affect the demand.The knowledge of elasticity can help Berry Callebaut to get the elastic price and then lead to get a larger percentage change in the quantity of demand and small percentage change in the price of product.
MUHAMMAD NUR IHSAN BIN ZAWAWI (045090) DIM
MUHAMMAD NUR IHSAN BIN ZAWAWI (045090) DIM
Berry Callebaut tend to increase the price of cocoa, it will be decrease on the demand and also lead to decrease on total revenu. Barry Callebaut should decrease the price of the cocoa so that it will effect the demand. The elasticity  is a measure of a variable's sensitivity to a change in another variable. Because of that, The knowledge of elasticity can help Barry C Barry Callebaut must use a small percentage change in the price of a product to lead a larger percentage change in the quantity of demandedallebaut in its decision making.
SITI RADHIAH BINTI MOHAMAD (045938) DIA2
SITI RADHIAH BINTI MOHAMAD (045938) DIA2
 In my opinion, Barry Callebaut should make a research regarding on what kind of method of elasticity he should use to manage his company from loss. From economic's perspective, elasticity is the measurement of how an economic variable responds to a change in another. Thus, cocoa is an elastic demand due to the goods with high substitute so, Barry Callebaut should reduce its price so that their total revenue will increase. 
MUIZZUDDIN BIN MARZUKI (046088) DIM
MUIZZUDDIN BIN MARZUKI (046088) DIM
First of all, elasticity is measure of avariable's sensitivity to a change in another variable. In my opinion, I think the knowledge of elasticity can help Barry Callebaut in his decision making by helping him gain a profit margin in his business. According to the law of demand, the lower the price of the products, the higher the quantity demanded of its product which means that he need to make sure that his production cost is lower by improving the technology advance in the making of his product or substituting his main product with something cheaper and else so he can sell his product at its minimum price and increasing the demand of his product at the same time. Because cocoa isn't a normal or necessity good, so the demand for his product may be elastic because the buyers isn't buying the cocoa product as their priority need so the small percentage change in price may be lead to a larger percentage change for the quantity demanded and it will greatly affect the market demand for cocoa product. Since Barry Callebaut understand the basic concept of elasticity, he now can increase his net profit as the consumer prefer his product as long as he keep his product's price cheaper than any other cocoa maker company
NUR ZETTY ALIYA BINTI MOHD ZAKI (046064) DIA
NUR ZETTY ALIYA BINTI MOHD ZAKI (046064) DIA
          From the point of view in this article, I can see that Barry Callebaut was reducing his sales to maintain the profit margins. However, his profit decreased. It proof that the price of elasticity of Barry's product is elastic which means a small percentage change in price of a product will lead to a larger percentage change in the quantity demanded. The reason is, Barry reduced his sales made an increase in his retail price and the demand for his products decrease.

          Other than that, Barry also had to shut down his factory in Bangpakong, Thailand because of the existence surplus in his production. It is caused by the decreasing demand of his product. Moreover, based on the company statement, the decreasing demand for his products also the low combined of cocoa ratio in his products. The article also states that the price of cocoa beans increase and made others company increased their retail price. On the other hand, this situation made lesser the demand of the consumers. As a result, Barry's company faced a challenging market environment to sell his products.

            In my opinion, Barry should be brilliant in the matter of marketing to increase his profit, such as promotions, advertisements, variations and etc. This   will create awareness toward his products to the consumers. Barry also should be more alert to the situation of the economy. For example, he should not reduce his sales during the decreasing demand in chocolates and soaring price of cocoa beans.
NUR AYU SYAFIQAH BINTI RAZANI (046081) DIPLOMA IN INSURANCE
NUR AYU SYAFIQAH BINTI RAZANI (046081) DIPLOMA IN INSURANCE
In my opinion in this situation, Barry Callebaut should lower the price of the item. From that, many consumers can get the product at affordable prices as the economy is now not very stable. Therefore, the Barry Callebaut's business will gain an increased profit from the product because if the price of the goods decreases, the quantity of demand of the product will increase. In conclusion, Barry Callebaut should know how to use the principle of price elasticity and know the willingness of consumers to buy things before he starts the business because he faces many races abroad and within the country.
MUHAMMAD IKMAL HAKEEM BIN ABDUL ROPO (044936) DIA
MUHAMMAD IKMAL HAKEEM BIN ABDUL ROPO (044936) DIA
            In my opinion after read the article,Barry Callebaut must know about what is price elasticity of demand, which its measure the responsiveness of the quantity demanded by comsumer due the change of the cocoa product as if the price raise,the percentage of demand will fall,Barry should think to reduce the prices of the cocoa as he want to see the improvement of the cocoa's quantity demanded.
         It also can see by the elastic demand situation which if Barry raising the price of the his product,the demand of his product will fall too because consumer will choose another product.It will reduce the his revenues as it could effect his company's income.It same as the law of demand perspective,if you raise your product price,the produce demand will fall.Another factor is maybe there was the product  become surplus because of the company process the cocoa's uncontrollable.

             So, if Barry want to raise his Cocoa's demand,he much reduce the price of his product as it will affect the demand to be more elastic,by that  he also can raise his total revenue.And at the same time he must to control his cocoa production to prevent the surplus happen again.Barry also must progress is product advertising process,maybe appoint an ambassador.So by that way Barry can expand his product to many country and raise his cocoa's quantity demand and saves his company's future.
INTAN FATIN NAJWA BINTI ZAINAL(045933) DIA
INTAN FATIN NAJWA BINTI ZAINAL(045933) DIA
INTAN FATIN NAJWA BINTI ZAINAL(045933)DIA
INTAN FATIN NAJWA BINTI ZAINAL(045933)DIA
In my opinion, Barry Callebaut should decrease the price of the cocoa. It is because all of the competitors is increasing their price. Barry Callebaut must be more elastic in order to gain more profit. Elastic demand is a condition in which a small percentage change in the price of a product will lead to a larger percentage change in the quantity demand. So, if they increase the price the demand of cocoa will decrease. But, to gain more profit and attract more customer, Barry Callebaut must improve the quality of the product as well. If they did that the consumers will be more eager to buy their product because of the lower price and good quality. in our economy nowadays, the consumer more prefer the products that can give them less price but maximum utility. As the good with high substitutes, cocoa must be the best product that consumers could ever buy with low price from Barry Callebaut. Other than that, Barry Callebaut can improve the awareness of their products by multiply the advertisements. The costumers will be more aware of their products. With that Barry Callebaut can be one of the well-known company in producing cocoa products.
DAYANG NUR FAEZA BINTI JAINAN (045570) (DIA)
DAYANG NUR FAEZA BINTI JAINAN (045570) (DIA)
Based on what I have read from the statement, in my opinion, Berry Callebaut need to know about the elasticity of the product. Which is, if Berry Callebaut tend to increase the price of cocoa, it will be decrease on the demand and also lead to decrease on total revenue. It also can defined it as elastic demand due to the increase of the price will lead to decrease of the demand. For example, we can see if the price of cocoa increases by 5%, the quantity demanded for the cocoa will fall by 10%. From that, we know that a small percentage change in the price of a product will lead to a larger percentage change in the quantity demanded. But, if Berry Callebaut want to have a higher profit or increase in total revenues, Berry Callebaut can reduce the price and it will lead to increase in quantity demanded. Or, Berry Callebaut also can calculate the price elasticity of demand whether it is elastic or inelastic so Berry Callebaut can make a decision either it must be reduce the price or not to get a higher profit and expand its business in the future.
MOHAMMAD FEISOL BIN FADZIL (045263) DIM
MOHAMMAD FEISOL BIN FADZIL (045263) DIM
In my opinion, the knowledge of the elasticity can help Barry Callebaut. Barry Callebaut should decrease the price of the cocoa so that it will effect the demand, we can it is elastic. It also based on the law of demand which is state the lower the price of a product, the higher the quantity demanded, ceteris paribus.
NURUL HUSNA BINTI AHYA ( 045678 )-DIA
NURUL HUSNA BINTI AHYA ( 045678 )-DIA
In my opinion,the price elasticity of Berry Callebaut is elastic. Because a large change in price is accompanied by a small amount of change in quantity demanded. In this case,an increase price reduce the total revenue so the price effect is weaker than the quantity effect. The problem that happen to Berry Callebaut is,the price of cocoa is increase will caused quantity of demand will decrease. This is because Berry Callebaut wants to keep his profit. So,if Berry Callebaut  want to keep his profits in stable condition , he must improving cocoa quality so consumer demand will increase. This is because, if Berry Callebaut produces high quality cocoa,many consumers will buy no matter hoe expensive because they want high quality only than others. Moreover , Berry Callebaut must reduce the price of cocoa so many consumers will buy cocoa and Berry Callebaut can get high profits because  decrease in price will lead to an increase in total revenue. 
WAN NURUL HUSNA BINTI WAN AHMAD (045599) - (DIA )In my opinion,Barry Callebaut need to reduce the price of chocolate. From this situation,Barry Callebaut has facing the falling in his profit. This is because,there is a existence of substitute goods that make the demand for chocolate more elastic. Elastic demand is a condition in which a small percentage change in the price of product will lead to a larger percentage change in the quantity demand. For example, if the price of chocolate from Barry Callebaut company increase,the quantity demand for the chocolate will fall. Hence,it will make consumer will find another chocolate in the market. And this will lead to negative impact on profitability. So,to solve this problem,if Barry Callebaut want to get high profit,he must sell his product in affordable price with high quality because people will choose to buy at lower price with high quality.
WAN NURUL HUSNA BINTI WAN AHMAD (045599) - (DIA )In my opinion,Barry Callebaut need to reduce the price of chocolate. From this situation,Barry Callebaut has facing the falling in his profit. This is because,there is a existence of substitute goods that make the demand for chocolate more elastic. Elastic demand is a condition in which a small percentage change in the price of product will lead to a larger percentage change in the quantity demand. For example, if the price of chocolate from Barry Callebaut company increase,the quantity demand for the chocolate will fall. Hence,it will make consumer will find another chocolate in the market. And this will lead to negative impact on profitability. So,to solve this problem,if Barry Callebaut want to get high profit,he must sell his product in affordable price with high quality because people will choose to buy at lower price with high quality.
WAN IZZATUL LYANA BINTI WAN AHMAD RUDIRMAN (045963) DIA2
WAN IZZATUL LYANA BINTI WAN AHMAD RUDIRMAN (045963) DIA2
 From the situation, we can see that Barry Callebaut is facing a falling in its full-year nett profit. In my opinion, elasticity can help Barry Callebaut in its decision making  because elasticity can measure on how an economic variable responds to a change in another.  From the price elasticity,  the product from Barry Callebaut is an elastic demand as the chocolate is a good with a high substitute. From there, the company need to reduce the price of the chocolate but maybe have a higher value than the other chocolates as it can attract consumers attention thus increasing the company's total revenue. From the perspective of income elasticity, Harry Callebaut can use this method to forecast the future demand for the chocolate so that the manager can find easier target for their product to do a promotion strategy. Promotions can therefore be planned accordingly based on the group target.
AQILAH FAIQAH BINTI ZAINAL ABIDIN ( 046061 ) DIA2
AQILAH FAIQAH BINTI ZAINAL ABIDIN ( 046061 ) DIA2
In my opinion, Barry Callebaut  have to reduce its price so that the demand for the cocoa imcrease.This is because,in this industry there are a lot of competitors who compete to raise up their profit growth so that the buyers can use the same aspect as the substitute good to pick the lowest price seller.For example between barry callebaut and company a if barry callebaut choose to lower down their cocoa price so the buyers will demand to buy the cocoa from them. 

Barry callebaut has to target the higher margin profit company so that the company wont affect if barry callebaut increase the price of cocoa as the profit of their company is high.This is because the demand that the chocolate factory get from their customer is realy high so that they need non stop supply from barry callebaut.for example if Hershey company cannot improve their selling barry callebaut should consider to find another chocolate factory that is more stable and with higher profit margin 

Barry callebaut should aim to expand their company to the country that has high population.this is because the demand there will be much more higher as the rate of people who are buying will increase .they also should consider the composition of the population proportion between children or adult because usually children tend to love chocolate more.for example India has the population of 1343239923 people there so Barry callebaut should consider to produce more there 

Barry callebaut also should consider to advertise their company to society.this is because we cannot assure all people know about their company so by choosing to advertise their company to society people will get to know about their company well and start to make research about their company.For example Barry callebaut can use social media to deliver their advertisement as in this century its all about technological information. 

NUR ATASHA AZREEN BINTI NOR AZRI (045849) DIM2
NUR ATASHA AZREEN BINTI NOR AZRI (045849) DIM2
 Elastic demand is when price or other factors have a big effect on the quantity consumers want to buy. The elasticity  is a measure of a variable's sensitivity to a change in another variable. Because of that, The knowledge of elasticity can help Barry Callebaut in its decision making. Barry Callebaut should decrease the price of the cocoa so that quantity of demand become increase as the price elasticity of demand. Beside that, barry callebaut should increase the production of cocoa by decreasing the price of coca so that the demand will increase so we can say it elastic. As the cocoa is elastic, so the manager of the Barry Callebaut company would be unable to increase the price of cocoa without damaging demand 

NURUL AIN SYAKINAH BINTI ZOLKEPLE (045795)
NURUL AIN SYAKINAH BINTI ZOLKEPLE (045795)
In my opinion, Barry Callebaut have to reduce the price of the cocoa so that the demand for the cocoa increase. When the price of cocoa decrease, the demand for the cocoa increase. This is states in the law of demanded when the higher the price of product, the lower the quantity demanded of the product and the lower the price of a product, the higher the quantity demanded. Next, Barry Callebaut can make advertisement to attract the consumers to buy the cocoa. Advertised goods normally have a higher demand because of awareness. Consumers will only buy goods and services when they aware of the existence of those cocoa. This advertisement can increase the number of consumers to buy the cocoa. Lastly, to increase the profit, Barry Callebaut need to aware of any festive seasons and climate. For example, Barry Callebaut  should increase the production of cocoa when it is the time for halloween celebrations. This is because the demand for chocolate when halloween is barely high.
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NURSYAHIRAH ADILA BINTI KAMARUZAMAN (045791) DIM
NURSYAHIRAH ADILA BINTI KAMARUZAMAN (045791) DIM
In my opinion, Barry Callebaut must to know how to make a business because it is many competition of the product. Based on the price in industry, he must to know price change in industry to make sure his business sucsessful. This is because he is in elastic demand market.
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SURAYA BINTI PAKAIR [ 045014 ] DITR
SURAYA BINTI PAKAIR [ 045014 ] DITR
In my opinion, Barry Callebaut have to consider of stopping his business operation in this industry. This is because he is in elastic demand market where a small percentage change in the price will effect a larger percentage change in quantity of demanded. In his case, the gross processing margin of cocoa butter and powder are getting big. This is because, the price for the cocoa beans have increasing from time to time. 

This happens because the demand for the cocoa product is low and lead the prices to go higher. His client - Hershey Co. is also having a difficult time because the price of their product increased because of the increase in cocoa product increased, lead the demand for their product decreased. This relationship happen because Hershey Co. products' are complimentary to the cocoa. Thus, when the price for cocoa increased, the price of Hershey Co. products also increased and the demand for Hershey Co. will decreased. 

The total revenue of Barry will decreased as he is in an elastic demand market. If this situation continue, he will have to suffer loss.
NUR AIDA BINTI SUHAIMI (045083) DIM
NUR AIDA BINTI SUHAIMI (045083) DIM
From my point of view, Barry Callebaut needs to has some knowledge related to price elasticity of demand. With this kind of knowledge, he will has some idea on how to manage the production of the good he offered and so on. In this case, i assume that his product is an elastic product because of the existence of other various types of substitute products. So when the price of the product become higher, the quantity demanded will decreased because small percentage change in the price of a product will lead to a larger percentage change in the quantity demanded. Based on price elasticity of demand and relation to total revenue, an increase in price of a product will lead to a decrease in total revenue and vice versa. This will help Barry Callebaut to make the best decision to make higher profit for the business than before. And plus, with the price of product that he offered, he may attract consumers' interest in the end. 
 
Siti Fatma Zuhra Binti Md Isa (045211) DIM
Siti Fatma Zuhra Binti Md Isa (045211) DIM
In my opinion, price elasticity of demand will help Barry Callebaut in its decision making. Price elasticity of demand measure the sensitivity or responsiveness of the quantity demanded to a change in its price. The knowledge of price elasticity of demand can help a firm to decide how much price reduction is necessary to increase revenue to a certain target or what level of price increase will be optimal. The knowledge of price elasticity of demand also helps Barry Callebaut to plan their marketing strategies and targeting niche market.

FARAH BALQIS BINTI AZMI (044994) DIPLOMA INTERNATIONAL TRADE(DITR2)
FARAH BALQIS BINTI AZMI (044994) DIPLOMA INTERNATIONAL TRADE(DITR2)
In my opinion,Barry Callebaut should maintain or set the price of the product in order to increase the total revenue. It is because an increase in price will lead to a decrease in total revenue,since the quantity demanded is sensitive to price changes.Other than that,Barry Callebaut can reduce the cost of production,which in turn will determine the quantity that will be purchased by the consumer.The higher the price,the lower the demand.
Nurul Syazwani Binti Nordin (045320) DIM
Nurul Syazwani Binti Nordin (045320) DIM
In my opinion, Barry Callebaut need to know the knowledge of elasticity of demand. It also based on the law of demand which is state the higher the price, the lower the quantity of demand. So it shows that the Berry Callebaut profit margin increasing based one the the law of demand statement. 
Wafaa' Binti Rashid (045189) Diploma in Marketing
Wafaa' Binti Rashid (045189) Diploma in Marketing
From my opinion, it is important for Barry Callebaut to know whether its product is elastic or inelastic demand. Price elasticity tells how much an input in price will have the consumer's willingness to buy the product. Since Barry Callebaut sell chocolate which is a product with high substitute, we can say that it is elastic. Therefore it need to decrease the price for the Cocoa in other to increase the demand from the consumer thus lead to an increase rate of the revenues.
NABILA BT MANSOR (045457) DITR
NABILA BT MANSOR (045457) DITR
In my opinion, Barry Callebaut should decrease the price of the cocoa so the quantity of demand become increase as the price elasticity of demand for Barry Callebaut is elastic
SITI MAIZATULAZWA BT FAUZI (045984) DIM
SITI MAIZATULAZWA BT FAUZI (045984) DIM
In my opinion , barry callebaut  should decrease the price of cocoa so that customer can buy that product . next , he also should learn about how to manage the production which is have some knowledge about elasticity of demand
SITI AIMAN HUSNA BINTI HAMDAN (045983) DITR
SITI AIMAN HUSNA BINTI HAMDAN (045983) DITR
Based on my opinion and my knowledge, the knowledge of elasticity is important for a firm or a producer of the product such as Barry Callebaut in making economic decisions.As you know,Elasticity refers the degree to which individuals ,consumers or producer change their demand or the amount supplied in response to price or income changes.With  this terms of elasticity,the question such as "what will be the effect on sales if a firm decides to raise the price of it product?
' or "how large a reduction in price of a product is required to increase sales?".Strictly,as a producer,they need to have the knowledge of elasticity just to help them to make an economic decisions and improve their business just like Barry Callebaut.I think that it for my opinion for this study case.Thank you.

NUR AISYAH BINTI MOHAMMAD (045916) DIA
NUR AISYAH BINTI MOHAMMAD (045916) DIA
In my opinion, we should know the elasticity of demand because it is a condition in which a small percentage change in the price of a product will lead to a larger percentage change in quantity demand. The cocoa is good with high subtitutes. If the price of cocoa increase, the consumer will find another subtitutes for cocoa. If Barry Callebout want to earn profit from their selling, they need to decrease the price of cocoa product so the consumer will able to buy the cocoa product with lower price. Next, Barry Callebout also can make the various types of cocoa in their his company like cocoa with strawberry and more so that consumer want to buy it because there are a lot of choice. Hence, Berry Callebout also have to know customers's income to increasing or decreasing the cocoa product.
NURUL AIN NABILA BINTI AB MALEK (045057) DITR
NURUL AIN NABILA BINTI AB MALEK  (045057)  DITR
I think Barry should decrease his price of cocoa because of cocoa is a high substitute goods. It means cocoa is an elastic which a small percentage change in the price will lead to a larger percentage change in the quantity of demanded. If so the demand will increase.

follow their needs, of co
 follow their needs, of course whatever product that we produce, the customer still buy it because its demand from them. Advertisement good normally have a higher demand because of awareness. This method will attract the people to the goods and services. For example, Barry Callebaut can introduce the cocoa via advertisement to get a high demand with high profit. 



NUR ZABARIAH BINTI AWANG @ SAID (045867) DIPLOMA IN ACCOUNTING :)
NUR ZABARIAH BINTI AWANG @ SAID (045867) DIPLOMA IN ACCOUNTING :)
In my opinion, Barry Callebout have to solve the problem 
Nur syakirah binti azmi
Nur syakirah binti azmi
NUR AIN NATASHA BT ROSNAN (045841) DIPLOMA IN MARKETING
NUR AIN NATASHA BT ROSNAN (045841) DIPLOMA IN MARKETING
In my opinion, Barry Callebaut must use a small percentage change in the price of a product to lead a larger percentage change in the quantity of demanded.If he sold the product at a higher amount,the demand for the product may eventually decreased and this may lead to less profit.Hence,when the price is raised, the total revenue will fall and this can be refer to the law of demand 
sharifah khatijah bt syed sagap(045215)diploma in accounting
sharifah khatijah bt syed sagap(045215)diploma in accounting
in my opinion why barry callebout  cant sold all his cocoa when he rise the price is because when the price of cocoa increase customer would fine another substitute for cocoa such as vanilla because they would get the lowest price when they buy vanilla prefer than they buy cocoa. it is because cocoa product is an elastic demand where the coeficient is more than 1.its is the condition in which a small percentage change in price of a product will lead to a larger percentage change in the quantity demand. so thats mean customer will easily find to another product once that cocoa product is increase. To solve that problem of the pile of cocoa product callebout have to decrease the price of the cocoa so that customer will prefer to buy back that product. so callebout will not face the loss since the product are sold out
goods. So, when increase
 goods. So, when increase in cocoa price the demand for cocoa will decrease and the demand for vanilla will increase. So we cannot get the high profit if we sold this goods with high price. Secondly, in my opinion Barry Callebaut must choose the cheapest method of production and the most efficient techniques to minimum the cost of production. So the seller can sell the good at a lower price and can get the highest profit. Next, Barry Callebaut also must to produce their product at a high quality and a greater efficiency. It is because in the market whatever the price of the product the customer will buy it as long as our product is more quality than others. Then, Barry Callebaut can also produce the goods and service for which there is a high demand from customer so as to enjoy higher profit. When we follow their needs, of course whatever product that we produce, the customer still buy it because its demand from them. Advertisement good normally have a higher demand because of awareness. This method will attract the people to the goods and services. For example, Barry Callebaut can introduce the cocoa via advertisement to get a high demand with high profit. 



NOR MAWADDAG
NOR MAWADDAG
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sharifah khatijah bt syed sagap(045215)diploma in accounting
sharifah khatijah bt syed sagap(045215)diploma in accounting
in my opinion 
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NURAIN LIYANA BINTI ZULLKEFFLY ( 045408 ) DIM
NURAIN LIYANA BINTI ZULLKEFFLY ( 045408 ) DIM
the law of demand stated that when price is rising , demand would decrease and vice versa, ceteris peribus. the price elasticity for Barry Callebut's case is definitely elastic . this is because when there is small changes in one of the factor , the aftermath gonna affected hardly . the price elasticity for Barry Callebut is considered as high substitute which is means , consumer especially will react sensitively about price changing as they still have some other choices to make other than just one product . so , to grow the company Barry supposedly to lower their chocolate product to attract more consumer and earn bigger profit than before.
WARDIANI BINTI MOHD NORIZWA (045863) DIM
WARDIANI BINTI MOHD NORIZWA (045863) DIM
In my opinion,  Barry Callebaut must use small percentage change in the price of a product will lead to a larger percentage change in the quantity demanded. For example, when the price of cocoa butter increase by 5%, the quantity demanded for the powder will fall by 10%. Elasticity of deman refers to the sensitivity of quantity demanded with respect to  changes in another outside factor. There are many types of elasticity of demand. The one most relevant to businesses, however, is the price elasticity of demand, which measures the change in demand as a results of a change in price. Different products exhibit different elasticities, which in turn has an influence on a firm's pricing decisions.  In economics, the demand for a certain good or service is represented by the demand curve 

ITRAH BIN SAZALI (045746) DIM
ITRAH BIN SAZALI (045746) DIM
 First of all , elastic demand is when price or other factors have a big effect on the quantity consumers want to buy . From my point of view , Barry Callebaut need to know the market elasticity of demand . If a good or services has an elastic demand , it means the consumer will make a lot of comparison between other products . Barry Callebaut are running a cocoa company which got so many subtitutes item where this leads to elastic demand . According to law of demand if the price increases the demand will decrease same goes with substitutes item , for an example , cocoa and vanilla , if the price of cocoa increase , the demand for cocoa will decrease and the demand for vanilla will increase . So in order to increase their revenue , Barry Callebaut must reduce the price of their goods first so the quantity demanded will increase and gain profit . So in this case , Barry Callebaut needs to use the cheapest method of production and most efficient technique to produce the goods or product . Barry Callebaut already had a negative profit so he must avoid selling the product at a higher prices , if he do so it will lead to nothing else , which is loss . The elasticity of demand for Barry Callebaut is elastic .
PUTERI QISTINA AZIZAN (046006) DITR Based on my opinion, Barry Callebaut should reduce the price in order, to attract more customers to buy his chocolate and indirectly, it can increase the total revenue. When a small percentage change in the price of a product will lead to a larger percentage change in the quantity demanded. Lets says, if the price of chocolate is increase by 5%, the quantity demanded for chocolate will fall 10%. Then if Barry Callebaut want to increase total revenue, the demand would be inelastic. When the price is increase, the total revenue also increase, whereas a decrease in price will lead to a decrease in total revenue .an increase in price will lead to an increase in total revenue, since quantity demanded is less sensitive to any price changes. But when the demand is elastic, an increase in price will lead to a decrease in total revenue. An increase in price will lead to a decrease in total revenue, since quantity demanded is sensitive to price changes.
PUTERI QISTINA AZIZAN (046006) DITR                                             Based on my opinion, Barry Callebaut should reduce the price in order, to attract more customers to buy his chocolate and indirectly, it can increase the total revenue. When a small percentage change in the price of a product will lead to a larger percentage change in the quantity demanded. Lets says, if the price of chocolate is increase by 5%, the quantity demanded for chocolate will fall 10%. Then if Barry Callebaut want to increase total revenue, the demand would be inelastic. When the price is increase, the total revenue also increase, whereas a decrease in price will lead to a decrease in total revenue .an increase in price will lead to an increase in total revenue, since quantity demanded is less sensitive to any price changes. But when the demand is elastic, an increase in price will lead to a decrease in total revenue. An increase in price will lead to a decrease in total revenue, since quantity demanded is sensitive to price changes.
WAN KHAIRUL IKHWAN BIN MOHD SHOFI(041852) DII
WAN KHAIRUL IKHWAN BIN MOHD SHOFI(041852) DII
In my opinion, what happen to Barry Callebout case is there are elastic demand because the Cocoa had the small percentage change in the price of a product will lead to a larger percentage change in quantity demand. This means consumers have the best substitutes to replace Cocoa. Besides that, maybe the price of Cocoa are expensive so base on the law of demand, the higher the price , the lower the quantity demanded by the consumer. 
In my opinion, what
 In my opinion, what happen to Barry Callebout case is there are elastic demand because the Cocoa had the small percentage change in the price of a product will lead to a larger percentage change in quantity demand. This means consumers have the best substitutes to replace Cocoa. Besides that, maybe the price of Cocoa are expensive so base on the law of demand, the higher the price , the lower the quantity demanded by the consumer. 
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KU INTAN MASTURA BINTI KU MUHAMAD FADZIL ( 045586 ) ( DIA )
KU INTAN MASTURA BINTI KU MUHAMAD FADZIL ( 045586 ) ( DIA )
The price elasticity of Barry Callebaut is elastic. Elastic is a condition in which a small percentage change in the price of a product will lead a larger percentage change in the quantity demand. The Barry Callebaut Company had a negative impact on profitability. This problem happen for example because there are many substitutes good in the market that can be use in place of another product or service. For example cocoa and vanilla. When the price of the cocoa increase , the quantity of cocoa will decrease and the demand for vanilla will increase. This will lower the Barry Callebaut's company profits because consumers are very sensitive towards price. As the cocoa is elastic , so the manager of the Barry Callebaut Company would be unable to increase the price of cocoa without damaging demand. The Barry Callebaut main profits came from products in higher demand. In my opinion , the first way that Barry Callebaut can overcame this problem by using the cheapest method of production and the most efficient techniques in the produce cocoa. So with that this company can sell the cocoa with the low price that the consumers can buy the cocoa in more quantities , so the Barry Callebaut can get the higher profits. Next , the second way that the Barry Callebaut can overcame this problem by produce the good that have high demand from the consumers. For examples , if the product have a hight consumers taste , the demand for that product will increase. Furthermore , the Barry Callebaut can advertisments their product , so with this it will help to attarct people to their product and the demand for the product will increase as a result that company can enjoy the higher profits.

NUR NABILAH FARHANA BINTI ISMAIL ZAKI (046063) (DIM)
NUR NABILAH FARHANA BINTI ISMAIL ZAKI (046063) (DIM)
In my opinion, Barry Callebaut can solve their problem with the knowledge of elasticity which is by knowing specificly about the price of goods that they provided. In this case, they need to know that cocoa is include as goods with high substitutes which is an elastic demand. When the demand is elastic, any of inflation or deflation in price will lead to a profit or loss. If Barry Callebaut wants to increase their revenue, they must first reduce the price of their goods so that the demand of their goods will increase. They also need to know that the elasticity of a good or service directly affects the customer retention rates of a company which is very important for this company to gain a higher profit. Barry callebaut also need to prevent themselves from increasing price of their goods in the meantime since quantity demanded is sensitive to price changes.

HAIRIYAH BINTI YUSUF (044888), DIPLOMA IN MARKETING
HAIRIYAH BINTI YUSUF (044888), DIPLOMA IN MARKETING
Elasticity is a measure of a variable’s sensitivity to a change in another variable. In business and economics, elasticity refers to the degree to which individuals, consumers or producers change their demand or the amount supplied in response to the price or income changes. In my humble opinion, I think the knowledge of elasticity can help Barry Callebaut in his decision making by helping him to gain a profit margin in his business. According to the law of demand, the lower the price of the products, the higher the quantity demanded of its product which literally means that he need to lowering his production cost by improving the technology advance in the making of his product or substituting his main product with something cheaper and else so he can sell his product at its minimum price and increasing the demand of his product at the same time. Because cocoa isn’t a normal or necessity good, so the demand for his product may be elastic because the buyers isn’t buying the cocoa product as their priority need so the small percentage change in price may lead to a larger percentage change for the quantity demanded and it will greatly affect the market demand for cocoa product. Since Barry Callebaut understand the basic concept of elasticity, he now can increase his net profit as the consumer prefer his product as long as he keep his product’s price cheaper than any other cocoa maker company.


NUR AIN JANNAH BINTI MOHD NAHAR (044870) DIPLOMA IN INSURANCE
NUR AIN JANNAH BINTI MOHD NAHAR (044870) DIPLOMA IN INSURANCE
In my opinion, if increase in demand is less than proportionate to fall in price, his total revenue will fall his profits would be certainly less. Therefore, knowledge of elasticity of demand may help the businessman to make a decision whether tp cut or increase the price of his product or to shift the burden of any addition cost of production on to the consumers by charging high price. In general, for items having inelastic demand, the producer will fix a higher price and items whose demand is elastic the businessman will 
ALYA AS'SAADAH BT ROSHALI (045162)(DIA)
ALYA AS'SAADAH BT ROSHALI (045162)(DIA)
First of all, there are three types of elasticities of demand, price elasticity of demand , income elasticity of demand,  and cross elasticity of demand. n my opinion, Barry Callebaut has to focus on the cross elasticity of demand  which is measure the responsiveness or sensitivity of quantity demanded for a product due to change in the price of a related product. He has a negative cross elasticity because an increase the price of cocoa will decrease the demand in the chocolate  and vise versa. Otherwise, he also has to think about the degree of price elasticity of demand. in this case, chocolate is the inelastic demand. inelastic demand is a condition in which a large percentage changes in the price will only affect the quantity demanded by a small percentage. If Barry Callebaut decrease the price of chocolate, he can gain more profit and can compete with other brands.
NURFAZLIANA BINTI ABDUL RISAM (045272) DIPLOMA IN MARKETING
NURFAZLIANA BINTI ABDUL RISAM (045272) DIPLOMA IN MARKETING
 In my opinion, the knowledge of elasticity can help Barry Callebaut in its decision making by, first, helping him to understand the law of demand which states that the higher the price of a product, the lower the quantity demanded of that product and vice versa.  The product that Barry Callebaut's company sells is an elastic demand product because a small percentage change in the price of a product will lead to a larger percentage in quantity demanded, which also means that the product is a product with a high substitutes. This means that consumers can search for another product to satisfy their needs, in this case maybe they can search for candy or jelly. When the price increases, people tend to be more sensitive towards it because chocolate is not a necessity goods or normal goods. 
NUR AIN JANNAH BINTI MOHD NAHAR (044870) DIPLOMA IN INSURANCE
NUR AIN JANNAH BINTI MOHD NAHAR (044870) DIPLOMA IN INSURANCE
NUR HAKIMAH ATIQAH BINTI MUHAMMAD HAIKAL (0449610) DIPLOMA IN ACCOUNTING
NUR HAKIMAH ATIQAH BINTI MUHAMMAD HAIKAL (0449610) DIPLOMA IN ACCOUNTING
First and foremost, Barry Callebaut need to understand about elasticity clearly. My opinion according Barry Callebaut situation, the best way to maintain profit margins with increases small percentage in the price of product like the concept of elastic demand. However, elastic demand  is increases highly in price lead the larger percentage decreases in demand. For avoid facing loss because of the decreases in demand, Barry Callebaut can reduce the purchase of cocoa beans and mix with cheaper substitute that can make the cost of production decreases for saving. Accordingly, the purchase of cocoa is will did not high and total sales revenue will increases. It can save the budget by the increasing in small percentage of price with nothing need to worry too much about demand. 
NADHIRAH BINTI ROSZUAN (045203) DIA
NADHIRAH BINTI ROSZUAN (045203) DIA
In my opinion the knowledge of elasticity can help Barry callebaut in its decision making because they can determine their price of a product based on it. Elastic demand is condition in which a small percentage change in the price of a product will lead to a larger percentage change in quantity demanded while inelastic demand is a condition in which a large percentage change in the price will only affect the quantity demanded by a small percentage.The product of chocolate that sell from Barry callebaut is elastic because chocolate is high substitutes so, if the company rising the price of chocolate, the customers will find another substitutes.Therefore to increase the profit Barry callebaut, they need to sell the chocolate in the lower price cheaper than another company to attract customers to buy from them. For example, when the price of chocolate is decreases by 5%, the quantity demanded for the chocolate will increases 10% and this will increase the company's profit.
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MUHAMMAD AMIR ZAKWAN BIN ZAKARIA, 044978, DIA
MUHAMMAD AMIR ZAKWAN BIN ZAKARIA, 044978, DIA
In my opinion, Barry Callebaut must know about price elasticity. Price elasticity of demand is a measure of change in quantity demanded of a commodity relative to a change in its price. If the demand is inelastic, an increase in price results in increased revenue. If the price rise results in decreased revenue, the demand is elastic. Knowing the price elasticity of demand, Barry Callebaut’s company can decide on an optimum price level of his commodity to achieve his revenue targets. Price elasticity information can help him decide how much price reduction is necessary to increase revenue to a certain target, or what level of price increase will be optimal (since extra revenue from a price increase may be wiped out by decreased demand). Barry Callebaut’s is a cocoa maker, this product is an inelastic demand.  If Barry Callebaut want to increase his profit, he must increase his product price. The conclusion is, if Barry want to maintain his profitability , he must make a right decision and be successful than the other company who sell cocoa.
FADILLA BINTI SYAFRIL SIDI (045501), DIA.
FADILLA BINTI SYAFRIL SIDI (045501), DIA.
In my opinion, Barry Callebaut need to know that cocoa is elastic demand. Cocoa demand had low demand because the small percentage change in the price of a product will lead to a larger percentage change in the quantity demanded. This is means, consumer have another goods to substitutes. So, Barry Callebaut must use the cheapest mehtod of production in making chocolate.They must use alternative that have low of cost of production than before. The low of cost of production, will increase their profit. Or Barry Callebaut have to decrease their chocolate price. This is because, Cocoa is elastic demand so if they decrease in price will lead to a increase in total revenue.
Name: Ain Shafiqa binti Nor Azly (045742) -DIA-
Name: Ain Shafiqa binti Nor Azly (045742) -DIA-
In my opinion, Barry Callebaut needs to know that cocoa is inelastic demand because cocoa is a  major ingredient in chocolate making. Inelastic demand is a condition in which a large percentage change in the price will only affect the quantity demanded by a small percentage. Barry Callebaut can not raise the price of chocolate on the market even though cocoa price increase. If Barry Callebaut increase it prices, customers have fewer substitutes. So, it profit will increase. Now, Barry Callebaut needs to compete with other chocolate shops for profit. If Barry Callebaut increase the price, customers have many options by going to another shop. So, it profit will decrease. To avoid this happening, Barry Callebaut needs to reduce the cost of making chocolate. This is because reducing manufacturing costs is more important than increasing the price of chocolate in the market. So, Barry Callebaut can still maintain profitable even cocoa prices increase.
Syahmina Binti Johan (045649) DIA
Syahmina Binti Johan (045649) DIA
In my opinion, elasticity of demand may be different types, depending upon the factor that is responsible for causing the change in demand. For this situation, increasing price of its product to maintain or maximize profit is one of the primary concerns of procedures, however during the course of increasing the retail prices, Barry Callebaut must not forget that demand and prices share inverse relationship . Barry Callebaut must be aware that demand falls with rise in price.Thus they increase price of their commodity to that level where their desired or optimal profit is still maintain or achievable. For example, let say the cost of production per unit for Barry Callebaut for three cases is constant RM5, the price per unit for the first case is RM10, the second case is RM11 and for the third case is RM12 . Demand for 3 cases decreasing 100 units, 90 units and 80 units respectively according to the principle of price elasticity of demand where increasing in prices, will decrease the quantity of demand. Now the main focus is the profit where the profit of first case is RM500, second case is RM 540 and third case is RM560. From what I explain above, it is clear that increasing in its retail prices, will lead to decreasing in quantity of demand thus increase or maintain the profit.
Nur Farahusna Binti Asrul Effendi (045665)
Nur Farahusna Binti Asrul Effendi (045665)
DII
In my opinion, the cocoa product is an inelastic demand. This is because the cocoa product is one of the good with substitute. A decrease in price will lead to an increase in total revenue of Barry Callebut company because the demand is sensitive to price change. In conclusion, if Barry Cellebut wants to raise his profit, he has to reduce his production cost based on the inelastic demand.
Wan NurNissa Amira bt Zulkefli(045631)
Wan NurNissa Amira bt Zulkefli(045631)
DII
In my opinion,elastic demand is a condition in which a small percentage change in the price of a product will lead to a larger percentage change in the quantity demand.The factor that reduced it sales growth is because of the price elasticity influence Barry Callebaut company's profit margin.Besides that,refer to the law of demand, the higher the price,the lower the quantity demanded by consumer.
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NUZUL FATIHAH SYAHIRAH BINTI MAZLAN, 045351, DIPLOMA PERAKAUNAN
NUZUL FATIHAH SYAHIRAH BINTI MAZLAN, 045351, DIPLOMA PERAKAUNAN
From my perspective, the knowledge of elasticity can help Barry Callebaut in its decision making by identify the definition of demand because without demand from consumer, Barry's company cannot obtain profit from selling the cocoa product. Demand is defined as the ability and willingness to buy specific quantity of goods in a given period of time at a particular price, ceteris paribus. Demand differs from desire, want, wish and the like. The law of demand states that the lower the price of product, the higher the quantity demand, ceteris paribus. From the Barry's situation he had to reduce the price of cocoa product so that the quantity demand of the cocoa product will increase. The cocoa product is an elastic demand that states in the degree of price elasticity of demand. Elastic demand is a situation in which a small percentage change in the price of a product will lead to a larger percentage change in the quantity demand. For example, when Barry decrease the price of cocoa product , the quantity demand for the product will rise. So, Barry will not face the negative effect to the company. This is because the cocoa product is one of the good with high substitute. Furthermore, a decrease in price will lead to an increase in total revenue, since quantity demand is sensitive to price changes. The practical importance of elasticity of demand states the pricing theory which Barry as a seller, can fix a lesser price for the cocoa product which are elastic, for demand to earn higher revenue that products sold in an imperfect market, and vice versa. Last but not least, the practical importance of income elasticity of demand, can divide into two categorize, which forecasting and promotional strategy. For the forecasting, knowledge of income elasticity of demand allows manager to forecast future demand and prepare supply to meet demand. For example, when the country is expected to be in a state of recession, Barry can plan to sell the cocoa product during recession. Finally, the promotional strategy which different target groups are chosen to promote different product. If the product is a normal product, promotion will be effective to the middle class. In the case of Barry, Barry can make the promotion of the cocoa product to increase more profit. In conclusion, Barry can be success, by get more tips and steps of the demand to gains more profits
NUZUL FAQIHAH SYAFIQAH BINTI MAZLAN, 045347, DIPLOMA PERAKAUNAN
NUZUL FAQIHAH SYAFIQAH BINTI MAZLAN, 045347, DIPLOMA PERAKAUNAN
In my opinion, elasticity can be defined as the measure of responsiveness of demand and supply of goods or service to an increase or decrease in its price. The knowledge of elasticity can help Barry Callebaut in its decision making by reduce the price of cocoa product to attract more consumer to buy the product. From this way, Barry Callebaut will provide more profit for his company. So. his company will not face the negative impact on profitability. From the degree of price elasticity of demand, this situation involved elastic demand. Elastic demand is a condition in which a small percentage change in the price of a product will lead to a larger percentage change in the quantity demanded.For example, when the price of cocoa product decrease by 5%, the quantity demand for the cocoa product will increase by 10%. This is because cocoa product is a good with high subtitutes. How Barry Callebaut determine the price of elasticity of demand for the cocoa product? From my words, for the cocoa product which have many substitutes, demand is more elastic because consumers are very responsive to changes in the price of the product. For example, if the price of cadbury chocolate increase, consumers can substitute the cadbury chocolate with  the cocoa product from Barry's company, which sells the cheapest one, so the demand is elastic. Moreover, from the concept of income elasticity, the cooa product is inelastic income. The inelastic income is a condition in which the quantity demand for a product increase as income increase, although the income increase faster than the quantity demand. This is because the type of cocoa product is a normal good which the curve are upward sloping. Last but not least, from the concept of cross elasticity of demand, cocoa product is categorize as positive cross elasticity. It is define as a decrease in the price of one product will decrease the quantity demand of another product, and vise versa. It is applicable to the substitute good because for example, when the price of cadbury increase, the quantity demand for cocoa product will increase. In conclusion, Barry have to rise the demand for the cocoa product with the knowledge of elasticity to make the company gains more profit, by making the price of cocoa product, cheaper than others. 
NURUL NAJWA SHAFIKA BT ABDULLAH, 041890, DIP.INSURANS
NURUL NAJWA SHAFIKA BT ABDULLAH, 041890, DIP.INSURANS
In my ipinion, Barry Callebaut needs to know the reaction of consumers towards a price change. The elasticity or responsiveness  of demand in a market is great or small according as the amount demanded increases much or little for a given fall in price and diminishing much or little for a given  rise in price. But this diminution may be slow or rapid and a small fall in price will cause a comparatively large increases in his purchases. The elasticity of his wants, we may say is great. When the price elasticity of demand for a good is relatively elastic the percentage change in quantity demand is greater than that in price. Hence, when the price is raised, the total revenue falls, and vice versa.
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RAFIQAH BT ROZELI, 045140, DIPLOMA PERAKAUNAN
RAFIQAH BT ROZELI, 045140, DIPLOMA PERAKAUNAN
The knowledge of elasticity can help Barry Callebaut in its decision making by knowing 
NORAZLINA ABDULLAH, 01234, DIPLOMA ABC
NORAZLINA ABDULLAH, 01234, DIPLOMA ABC
Please write down your name, matric no and course in the TITLE
NAME : OMAR FAAYIZ BIN OMAR FAROOK (045116) DIA
NAME : OMAR FAAYIZ BIN OMAR FAROOK (045116) DIA
 Barry Callebaut need to know the price elacticity of the good and the service he offered. For the revenue , Barry Callebaut need to raised the price of the product to a certain level only . If he sold the product at a higher amount, the demand for the product may eventually decreased and this may lead to less profit . Elasticity is importance to business owners. If the percentage increase in unit price will affect the demand for a product then it would lead customer to decide which price would be most profitable for the business . With elastic demand, the total revenue will decrease if the price is raised. Then inelastic demand, the total revenue will increase if the price is raised. Business often sell inelastic product because by doing o they will lost only a few customer then as a result the price will increase. The general formula for elasticity (represented by "E") in the following equation is: E = percent change in x / percent change in y. Barry Callebaut need to know the price he charge for products or services say a lot of his company’s competitive ways. Barry Callebaut also need to know that coca is can be subtitutes with others. So it is elastic demand

My Opinion
My Opinion 
Barry Callebaut must use small percentage change in the price of a product will lead to a larger percentage change in the quantity demanded. For example, when the price of cocoa butter increase by 5%, the quantity demanded for the powder will fall by 10%. 
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In my opinion, Barry
 In my opinion, Barry has to reduce the price of the cocoa product so that the quantity demand for the product will increase and he will gain more profit
in
 in 
NOR MAWADDAH BINTI MOHD NOOR (044886) DIM
NOR MAWADDAH BINTI MOHD NOOR (044886) DIM
In my opinion,  Barry Callebaut has to know about the law of demand that is when the higher the price of the product , the lower the quantity of demand. Thus, the company need to reduce the cost of cocoa butter and powder to make sure the price for the chocolate can be reduce too. For example, when the price of the cocoa increased by 5% , the quantity demand for the cocoa will fall to 10%. This show that the price of elasticity of demand is elastic. Therefore, the company need to reduce the price of cocoa so they can increase the total revenue.
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sharifah khatijah bt syed sagap(045215)diploma in accounting
sharifah khatijah bt syed sagap(045215)diploma in accounting
in my opinion 
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NURAIN LIYANA BINTI ZULLKEFFLY ( 045408 ) DIM
NURAIN LIYANA BINTI ZULLKEFFLY ( 045408 ) DIM
the law of demand stated that when price is rising , demand would decrease and vice versa, ceteris peribus. the price elasticity for Barry Callebut's case is definitely elastic . this is because when there is small changes in one of the factor , the aftermath gonna affected hardly . the price elasticity for Barry Callebut is considered as high substitute which is means , consumer especially will react sensitively about price changing as they still have some other choices to make other than just one product . so , to grow the company Barry supposedly to lower their chocolate product to attract more consumer and earn bigger profit than before.
WARDIANI BINTI MOHD NORIZWA (045863) DIM
WARDIANI BINTI MOHD NORIZWA (045863) DIM
In my opinion,  Barry Callebaut must use small percentage change in the price of a product will lead to a larger percentage change in the quantity demanded. For example, when the price of cocoa butter increase by 5%, the quantity demanded for the powder will fall by 10%. Elasticity of deman refers to the sensitivity of quantity demanded with respect to  changes in another outside factor. There are many types of elasticity of demand. The one most relevant to businesses, however, is the price elasticity of demand, which measures the change in demand as a results of a change in price. Different products exhibit different elasticities, which in turn has an influence on a firm's pricing decisions.  In economics, the demand for a certain good or service is represented by the demand curve 

ITRAH BIN SAZALI (045746) DIM
ITRAH BIN SAZALI (045746) DIM
 First of all , elastic demand is when price or other factors have a big effect on the quantity consumers want to buy . From my point of view , Barry Callebaut need to know the market elasticity of demand . If a good or services has an elastic demand , it means the consumer will make a lot of comparison between other products . Barry Callebaut are running a cocoa company which got so many subtitutes item where this leads to elastic demand . According to law of demand if the price increases the demand will decrease same goes with substitutes item , for an example , cocoa and vanilla , if the price of cocoa increase , the demand for cocoa will decrease and the demand for vanilla will increase . So in order to increase their revenue , Barry Callebaut must reduce the price of their goods first so the quantity demanded will increase and gain profit . So in this case , Barry Callebaut needs to use the cheapest method of production and most efficient technique to produce the goods or product . Barry Callebaut already had a negative profit so he must avoid selling the product at a higher prices , if he do so it will lead to nothing else , which is loss . The elasticity of demand for Barry Callebaut is elastic .
PUTERI QISTINA AZIZAN (046006) DITR Based on my opinion, Barry Callebaut should reduce the price in order, to attract more customers to buy his chocolate and indirectly, it can increase the total revenue. When a small percentage change in the price of a product will lead to a larger percentage change in the quantity demanded. Lets says, if the price of chocolate is increase by 5%, the quantity demanded for chocolate will fall 10%. Then if Barry Callebaut want to increase total revenue, the demand would be inelastic. When the price is increase, the total revenue also increase, whereas a decrease in price will lead to a decrease in total revenue .an increase in price will lead to an increase in total revenue, since quantity demanded is less sensitive to any price changes. But when the demand is elastic, an increase in price will lead to a decrease in total revenue. An increase in price will lead to a decrease in total revenue, since quantity demanded is sensitive to price changes.
PUTERI QISTINA AZIZAN (046006) DITR                                             Based on my opinion, Barry Callebaut should reduce the price in order, to attract more customers to buy his chocolate and indirectly, it can increase the total revenue. When a small percentage change in the price of a product will lead to a larger percentage change in the quantity demanded. Lets says, if the price of chocolate is increase by 5%, the quantity demanded for chocolate will fall 10%. Then if Barry Callebaut want to increase total revenue, the demand would be inelastic. When the price is increase, the total revenue also increase, whereas a decrease in price will lead to a decrease in total revenue .an increase in price will lead to an increase in total revenue, since quantity demanded is less sensitive to any price changes. But when the demand is elastic, an increase in price will lead to a decrease in total revenue. An increase in price will lead to a decrease in total revenue, since quantity demanded is sensitive to price changes.
WAN KHAIRUL IKHWAN BIN MOHD SHOFI(041852) DII
WAN KHAIRUL IKHWAN BIN MOHD SHOFI(041852) DII
In my opinion, what happen to Barry Callebout case is there are elastic demand because the Cocoa had the small percentage change in the price of a product will lead to a larger percentage change in quantity demand. This means consumers have the best substitutes to replace Cocoa. Besides that, maybe the price of Cocoa are expensive so base on the law of demand, the higher the price , the lower the quantity demanded by the consumer. 
In my opinion, what
 In my opinion, what happen to Barry Callebout case is there are elastic demand because the Cocoa had the small percentage change in the price of a product will lead to a larger percentage change in quantity demand. This means consumers have the best substitutes to replace Cocoa. Besides that, maybe the price of Cocoa are expensive so base on the law of demand, the higher the price , the lower the quantity demanded by the consumer. 
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KU INTAN MASTURA BINTI KU MUHAMAD FADZIL ( 045586 ) ( DIA )
KU INTAN MASTURA BINTI KU MUHAMAD FADZIL ( 045586 ) ( DIA )
The price elasticity of Barry Callebaut is elastic. Elastic is a condition in which a small percentage change in the price of a product will lead a larger percentage change in the quantity demand. The Barry Callebaut Company had a negative impact on profitability. This problem happen for example because there are many substitutes good in the market that can be use in place of another product or service. For example cocoa and vanilla. When the price of the cocoa increase , the quantity of cocoa will decrease and the demand for vanilla will increase. This will lower the Barry Callebaut's company profits because consumers are very sensitive towards price. As the cocoa is elastic , so the manager of the Barry Callebaut Company would be unable to increase the price of cocoa without damaging demand. The Barry Callebaut main profits came from products in higher demand. In my opinion , the first way that Barry Callebaut can overcame this problem by using the cheapest method of production and the most efficient techniques in the produce cocoa. So with that this company can sell the cocoa with the low price that the consumers can buy the cocoa in more quantities , so the Barry Callebaut can get the higher profits. Next , the second way that the Barry Callebaut can overcame this problem by produce the good that have high demand from the consumers. For examples , if the product have a hight consumers taste , the demand for that product will increase. Furthermore , the Barry Callebaut can advertisments their product , so with this it will help to attarct people to their product and the demand for the product will increase as a result that company can enjoy the higher profits.

NUR NABILAH FARHANA BINTI ISMAIL ZAKI (046063) (DIM)
NUR NABILAH FARHANA BINTI ISMAIL ZAKI (046063) (DIM)
In my opinion, Barry Callebaut can solve their problem with the knowledge of elasticity which is by knowing specificly about the price of goods that they provided. In this case, they need to know that cocoa is include as goods with high substitutes which is an elastic demand. When the demand is elastic, any of inflation or deflation in price will lead to a profit or loss. If Barry Callebaut wants to increase their revenue, they must first reduce the price of their goods so that the demand of their goods will increase. They also need to know that the elasticity of a good or service directly affects the customer retention rates of a company which is very important for this company to gain a higher profit. Barry callebaut also need to prevent themselves from increasing price of their goods in the meantime since quantity demanded is sensitive to price changes.

HAIRIYAH BINTI YUSUF (044888), DIPLOMA IN MARKETING
HAIRIYAH BINTI YUSUF (044888), DIPLOMA IN MARKETING
Elasticity is a measure of a variable’s sensitivity to a change in another variable. In business and economics, elasticity refers to the degree to which individuals, consumers or producers change their demand or the amount supplied in response to the price or income changes. In my humble opinion, I think the knowledge of elasticity can help Barry Callebaut in his decision making by helping him to gain a profit margin in his business. According to the law of demand, the lower the price of the products, the higher the quantity demanded of its product which literally means that he need to lowering his production cost by improving the technology advance in the making of his product or substituting his main product with something cheaper and else so he can sell his product at its minimum price and increasing the demand of his product at the same time. Because cocoa isn’t a normal or necessity good, so the demand for his product may be elastic because the buyers isn’t buying the cocoa product as their priority need so the small percentage change in price may lead to a larger percentage change for the quantity demanded and it will greatly affect the market demand for cocoa product. Since Barry Callebaut understand the basic concept of elasticity, he now can increase his net profit as the consumer prefer his product as long as he keep his product’s price cheaper than any other cocoa maker company.


NUR AIN JANNAH BINTI MOHD NAHAR (044870) DIPLOMA IN INSURANCE
NUR AIN JANNAH BINTI MOHD NAHAR (044870) DIPLOMA IN INSURANCE
In my opinion, if increase in demand is less than proportionate to fall in price, his total revenue will fall his profits would be certainly less. Therefore, knowledge of elasticity of demand may help the businessman to make a decision whether tp cut or increase the price of his product or to shift the burden of any addition cost of production on to the consumers by charging high price. In general, for items having inelastic demand, the producer will fix a higher price and items whose demand is elastic the businessman will 
ALYA AS'SAADAH BT ROSHALI (045162)(DIA)
ALYA AS'SAADAH BT ROSHALI (045162)(DIA)
First of all, there are three types of elasticities of demand, price elasticity of demand , income elasticity of demand,  and cross elasticity of demand. n my opinion, Barry Callebaut has to focus on the cross elasticity of demand  which is measure the responsiveness or sensitivity of quantity demanded for a product due to change in the price of a related product. He has a negative cross elasticity because an increase the price of cocoa will decrease the demand in the chocolate  and vise versa. Otherwise, he also has to think about the degree of price elasticity of demand. in this case, chocolate is the inelastic demand. inelastic demand is a condition in which a large percentage changes in the price will only affect the quantity demanded by a small percentage. If Barry Callebaut decrease the price of chocolate, he can gain more profit and can compete with other brands.
NURFAZLIANA BINTI ABDUL RISAM (045272) DIPLOMA IN MARKETING
NURFAZLIANA BINTI ABDUL RISAM (045272) DIPLOMA IN MARKETING
 In my opinion, the knowledge of elasticity can help Barry Callebaut in its decision making by, first, helping him to understand the law of demand which states that the higher the price of a product, the lower the quantity demanded of that product and vice versa.  The product that Barry Callebaut's company sells is an elastic demand product because a small percentage change in the price of a product will lead to a larger percentage in quantity demanded, which also means that the product is a product with a high substitutes. This means that consumers can search for another product to satisfy their needs, in this case maybe they can search for candy or jelly. When the price increases, people tend to be more sensitive towards it because chocolate is not a necessity goods or normal goods. 
NUR AIN JANNAH BINTI MOHD NAHAR (044870) DIPLOMA IN INSURANCE
NUR AIN JANNAH BINTI MOHD NAHAR (044870) DIPLOMA IN INSURANCE
NUR HAKIMAH ATIQAH BINTI MUHAMMAD HAIKAL (0449610) DIPLOMA IN ACCOUNTING
NUR HAKIMAH ATIQAH BINTI MUHAMMAD HAIKAL (0449610) DIPLOMA IN ACCOUNTING
First and foremost, Barry Callebaut need to understand about elasticity clearly. My opinion according Barry Callebaut situation, the best way to maintain profit margins with increases small percentage in the price of product like the concept of elastic demand. However, elastic demand  is increases highly in price lead the larger percentage decreases in demand. For avoid facing loss because of the decreases in demand, Barry Callebaut can reduce the purchase of cocoa beans and mix with cheaper substitute that can make the cost of production decreases for saving. Accordingly, the purchase of cocoa is will did not high and total sales revenue will increases. It can save the budget by the increasing in small percentage of price with nothing need to worry too much about demand. 
NADHIRAH BINTI ROSZUAN (045203) DIA
NADHIRAH BINTI ROSZUAN (045203) DIA
In my opinion the knowledge of elasticity can help Barry callebaut in its decision making because they can determine their price of a product based on it. Elastic demand is condition in which a small percentage change in the price of a product will lead to a larger percentage change in quantity demanded while inelastic demand is a condition in which a large percentage change in the price will only affect the quantity demanded by a small percentage.The product of chocolate that sell from Barry callebaut is elastic because chocolate is high substitutes so, if the company rising the price of chocolate, the customers will find another substitutes.Therefore to increase the profit Barry callebaut, they need to sell the chocolate in the lower price cheaper than another company to attract customers to buy from them. For example, when the price of chocolate is decreases by 5%, the quantity demanded for the chocolate will increases 10% and this will increase the company's profit.
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MUHAMMAD AMIR ZAKWAN BIN ZAKARIA, 044978, DIA
MUHAMMAD AMIR ZAKWAN BIN ZAKARIA, 044978, DIA
In my opinion, Barry Callebaut must know about price elasticity. Price elasticity of demand is a measure of change in quantity demanded of a commodity relative to a change in its price. If the demand is inelastic, an increase in price results in increased revenue. If the price rise results in decreased revenue, the demand is elastic. Knowing the price elasticity of demand, Barry Callebaut’s company can decide on an optimum price level of his commodity to achieve his revenue targets. Price elasticity information can help him decide how much price reduction is necessary to increase revenue to a certain target, or what level of price increase will be optimal (since extra revenue from a price increase may be wiped out by decreased demand). Barry Callebaut’s is a cocoa maker, this product is an inelastic demand.  If Barry Callebaut want to increase his profit, he must increase his product price. The conclusion is, if Barry want to maintain his profitability , he must make a right decision and be successful than the other company who sell cocoa.
FADILLA BINTI SYAFRIL SIDI (045501), DIA.
FADILLA BINTI SYAFRIL SIDI (045501), DIA.
In my opinion, Barry Callebaut need to know that cocoa is elastic demand. Cocoa demand had low demand because the small percentage change in the price of a product will lead to a larger percentage change in the quantity demanded. This is means, consumer have another goods to substitutes. So, Barry Callebaut must use the cheapest mehtod of production in making chocolate.They must use alternative that have low of cost of production than before. The low of cost of production, will increase their profit. Or Barry Callebaut have to decrease their chocolate price. This is because, Cocoa is elastic demand so if they decrease in price will lead to a increase in total revenue.
Name: Ain Shafiqa binti Nor Azly (045742) -DIA-
Name: Ain Shafiqa binti Nor Azly (045742) -DIA-
In my opinion, Barry Callebaut needs to know that cocoa is inelastic demand because cocoa is a  major ingredient in chocolate making. Inelastic demand is a condition in which a large percentage change in the price will only affect the quantity demanded by a small percentage. Barry Callebaut can not raise the price of chocolate on the market even though cocoa price increase. If Barry Callebaut increase it prices, customers have fewer substitutes. So, it profit will increase. Now, Barry Callebaut needs to compete with other chocolate shops for profit. If Barry Callebaut increase the price, customers have many options by going to another shop. So, it profit will decrease. To avoid this happening, Barry Callebaut needs to reduce the cost of making chocolate. This is because reducing manufacturing costs is more important than increasing the price of chocolate in the market. So, Barry Callebaut can still maintain profitable even cocoa prices increase.
Syahmina Binti Johan (045649) DIA
Syahmina Binti Johan (045649) DIA
In my opinion, elasticity of demand may be different types, depending upon the factor that is responsible for causing the change in demand. For this situation, increasing price of its product to maintain or maximize profit is one of the primary concerns of procedures, however during the course of increasing the retail prices, Barry Callebaut must not forget that demand and prices share inverse relationship . Barry Callebaut must be aware that demand falls with rise in price.Thus they increase price of their commodity to that level where their desired or optimal profit is still maintain or achievable. For example, let say the cost of production per unit for Barry Callebaut for three cases is constant RM5, the price per unit for the first case is RM10, the second case is RM11 and for the third case is RM12 . Demand for 3 cases decreasing 100 units, 90 units and 80 units respectively according to the principle of price elasticity of demand where increasing in prices, will decrease the quantity of demand. Now the main focus is the profit where the profit of first case is RM500, second case is RM 540 and third case is RM560. From what I explain above, it is clear that increasing in its retail prices, will lead to decreasing in quantity of demand thus increase or maintain the profit.
Nur Farahusna Binti Asrul Effendi (045665)
Nur Farahusna Binti Asrul Effendi (045665)
DII
In my opinion, the cocoa product is an inelastic demand. This is because the cocoa product is one of the good with substitute. A decrease in price will lead to an increase in total revenue of Barry Callebut company because the demand is sensitive to price change. In conclusion, if Barry Cellebut wants to raise his profit, he has to reduce his production cost based on the inelastic demand.
Wan NurNissa Amira bt Zulkefli(045631)
Wan NurNissa Amira bt Zulkefli(045631)
DII
In my opinion,elastic demand is a condition in which a small percentage change in the price of a product will lead to a larger percentage change in the quantity demand.The factor that reduced it sales growth is because of the price elasticity influence Barry Callebaut company's profit margin.Besides that,refer to the law of demand, the higher the price,the lower the quantity demanded by consumer.
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NUZUL FATIHAH SYAHIRAH BINTI MAZLAN, 045351, DIPLOMA PERAKAUNAN
NUZUL FATIHAH SYAHIRAH BINTI MAZLAN, 045351, DIPLOMA PERAKAUNAN
From my perspective, the knowledge of elasticity can help Barry Callebaut in its decision making by identify the definition of demand because without demand from consumer, Barry's company cannot obtain profit from selling the cocoa product. Demand is defined as the ability and willingness to buy specific quantity of goods in a given period of time at a particular price, ceteris paribus. Demand differs from desire, want, wish and the like. The law of demand states that the lower the price of product, the higher the quantity demand, ceteris paribus. From the Barry's situation he had to reduce the price of cocoa product so that the quantity demand of the cocoa product will increase. The cocoa product is an elastic demand that states in the degree of price elasticity of demand. Elastic demand is a situation in which a small percentage change in the price of a product will lead to a larger percentage change in the quantity demand. For example, when Barry decrease the price of cocoa product , the quantity demand for the product will rise. So, Barry will not face the negative effect to the company. This is because the cocoa product is one of the good with high substitute. Furthermore, a decrease in price will lead to an increase in total revenue, since quantity demand is sensitive to price changes. The practical importance of elasticity of demand states the pricing theory which Barry as a seller, can fix a lesser price for the cocoa product which are elastic, for demand to earn higher revenue that products sold in an imperfect market, and vice versa. Last but not least, the practical importance of income elasticity of demand, can divide into two categorize, which forecasting and promotional strategy. For the forecasting, knowledge of income elasticity of demand allows manager to forecast future demand and prepare supply to meet demand. For example, when the country is expected to be in a state of recession, Barry can plan to sell the cocoa product during recession. Finally, the promotional strategy which different target groups are chosen to promote different product. If the product is a normal product, promotion will be effective to the middle class. In the case of Barry, Barry can make the promotion of the cocoa product to increase more profit. In conclusion, Barry can be success, by get more tips and steps of the demand to gains more profits
NUZUL FAQIHAH SYAFIQAH BINTI MAZLAN, 045347, DIPLOMA PERAKAUNAN
NUZUL FAQIHAH SYAFIQAH BINTI MAZLAN, 045347, DIPLOMA PERAKAUNAN
In my opinion, elasticity can be defined as the measure of responsiveness of demand and supply of goods or service to an increase or decrease in its price. The knowledge of elasticity can help Barry Callebaut in its decision making by reduce the price of cocoa product to attract more consumer to buy the product. From this way, Barry Callebaut will provide more profit for his company. So. his company will not face the negative impact on profitability. From the degree of price elasticity of demand, this situation involved elastic demand. Elastic demand is a condition in which a small percentage change in the price of a product will lead to a larger percentage change in the quantity demanded.For example, when the price of cocoa product decrease by 5%, the quantity demand for the cocoa product will increase by 10%. This is because cocoa product is a good with high subtitutes. How Barry Callebaut determine the price of elasticity of demand for the cocoa product? From my words, for the cocoa product which have many substitutes, demand is more elastic because consumers are very responsive to changes in the price of the product. For example, if the price of cadbury chocolate increase, consumers can substitute the cadbury chocolate with  the cocoa product from Barry's company, which sells the cheapest one, so the demand is elastic. Moreover, from the concept of income elasticity, the cooa product is inelastic income. The inelastic income is a condition in which the quantity demand for a product increase as income increase, although the income increase faster than the quantity demand. This is because the type of cocoa product is a normal good which the curve are upward sloping. Last but not least, from the concept of cross elasticity of demand, cocoa product is categorize as positive cross elasticity. It is define as a decrease in the price of one product will decrease the quantity demand of another product, and vise versa. It is applicable to the substitute good because for example, when the price of cadbury increase, the quantity demand for cocoa product will increase. In conclusion, Barry have to rise the demand for the cocoa product with the knowledge of elasticity to make the company gains more profit, by making the price of cocoa product, cheaper than others. 
NURUL NAJWA SHAFIKA BT ABDULLAH, 041890, DIP.INSURANS
NURUL NAJWA SHAFIKA BT ABDULLAH, 041890, DIP.INSURANS
In my ipinion, Barry Callebaut needs to know the reaction of consumers towards a price change. The elasticity or responsiveness  of demand in a market is great or small according as the amount demanded increases much or little for a given fall in price and diminishing much or little for a given  rise in price. But this diminution may be slow or rapid and a small fall in price will cause a comparatively large increases in his purchases. The elasticity of his wants, we may say is great. When the price elasticity of demand for a good is relatively elastic the percentage change in quantity demand is greater than that in price. Hence, when the price is raised, the total revenue falls, and vice versa.
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RAFIQAH BT ROZELI, 045140, DIPLOMA PERAKAUNAN
RAFIQAH BT ROZELI, 045140, DIPLOMA PERAKAUNAN
The knowledge of elasticity can help Barry Callebaut in its decision making by knowing 
NORAZLINA ABDULLAH, 01234, DIPLOMA ABC
NORAZLINA ABDULLAH, 01234, DIPLOMA ABC
Please write down your name, matric no and course in the TITLE
NAME : OMAR FAAYIZ BIN OMAR FAROOK (045116) DIA
NAME : OMAR FAAYIZ BIN OMAR FAROOK (045116) DIA
 Barry Callebaut need to know the price elacticity of the good and the service he offered. For the revenue , Barry Callebaut need to raised the price of the product to a certain level only . If he sold the product at a higher amount, the demand for the product may eventually decreased and this may lead to less profit . Elasticity is importance to business owners. If the percentage increase in unit price will affect the demand for a product then it would lead customer to decide which price would be most profitable for the business . With elastic demand, the total revenue will decrease if the price is raised. Then inelastic demand, the total revenue will increase if the price is raised. Business often sell inelastic product because by doing o they will lost only a few customer then as a result the price will increase. The general formula for elasticity (represented by "E") in the following equation is: E = percent change in x / percent change in y. Barry Callebaut need to know the price he charge for products or services say a lot of his company’s competitive ways. Barry Callebaut also need to know that coca is can be subtitutes with others. So it is elastic demand

My Opinion
My Opinion 
Barry Callebaut must use small percentage change in the price of a product will lead to a larger percentage change in the quantity demanded. For example, when the price of cocoa butter increase by 5%, the quantity demanded for the powder will fall by 10%. 
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NUR ZABARIAH BINTI AWANG @ SAID (045867) DIPLOMA IN ACCOUNTING :)
NUR ZABARIAH BINTI AWANG @ SAID (045867) DIPLOMA IN ACCOUNTING :)
In my opinion, Barry Callebout have to solve the problem by reduce the price of Cocoa product. This situation involves elastic demand because the Cocoa product is subtitute goods. If the price of Cocoa product is decrease, the quantity demand of product will increase. Hence, Barry Callebout will gain more profit for his company. In addition, Barry Callebout have to do a promotional strategy by giving a discount, lowest price, packaging or advertising of the Cocoa product. For example, the Cocoa product advertisement in Barry Callebout's company which carry endorsements by celebrities attract many consumers to buy that product. Then, Barry Callebout will not get any negative impact profitability. Futhermore, this is also involves positive cross elascity which is will decrease the price of one product will decrease the quantity demand of another product and vise versa. It is applecable to substitute goods such as, when the price of Cocoa product decrease, the quantity demanded for another product like Cadbury Chocolate will decrease. So that, the effect of the Cocoa product will make the consumers buy the Cocoa product rather than Cadbury Chocolate. In a conclusion, Barry Callebout have to make the price of Cocoa product cheaper than another product so that Barry Callebout's company will advanced, progressive, flourishing, onward, and headmost. 
Nur Syakirah Bt Azmi(045018)DIM
Nur Syakirah Bt Azmi(045018)DIM 
In my opinion , the Barry Callebout should decrease the price to get more custumers because elastic demand is a condition in which a small percentage change in the price of product will lead to a large percentage change in the quantity demand . For example when the price of compact disc increase by 5% the quantity demanded for the dics will fall by 10%. The Barry Callebout can promot the cocoa from affective advertisement  to attract and get attention from custumer to buy cocoa.

Nur syakirah binti azmi
Nur syakirah binti azmi
NUR AIN NATASHA BT ROSNAN (045841) DIPLOMA IN MARKETING
NUR AIN NATASHA BT ROSNAN (045841) DIPLOMA IN MARKETING
In my opinion, Barry Callebaut must use a small percentage change in the price of a product to lead a larger percentage change in the quantity of demanded.If he sold the product at a higher amount,the demand for the product may eventually decreased and this may lead to less profit.Hence,when the price is raised, the total revenue will fall and this can be refer to the law of demand,the higher the price ,the lower the quantity of demanded.
sharifah khatijah bt syed sagap(045215)diploma in accounting
sharifah khatijah bt syed sagap(045215)diploma in accounting
in my opinion why barry callebout  cant sold all his cocoa when he rise the price is because when the price of cocoa increase customer would fine another substitute for cocoa such as vanilla because they would get the lowest price when they buy vanilla prefer than they buy cocoa. it is because cocoa product is an elastic demand where the coeficient is more than 1.its is the condition in which a small percentage change in price of a product will lead to a larger percentage change in the quantity demand. so thats mean customer will easily find to another product once that cocoa product is increase. To solve that problem of the pile of cocoa product callebout have to decrease the price of the cocoa so that customer will prefer to buy back that product. so callebout will not face the loss since the product are sold out. other than that callebout also can make the promotional strategy to promote back his product. which is callebout can change his packaging to attracted the customer. callebout also can give the customer to taste the cocoa first for free so the customer would be more interested to buy that product.
goods. So, when increase
 goods. So, when increase in cocoa price the demand for cocoa will decrease and the demand for vanilla will increase. So we cannot get the high profit if we sold this goods with high price. Secondly, in my opinion Barry Callebaut must choose the cheapest method of production and the most efficient techniques to minimum the cost of production. So the seller can sell the good at a lower price and can get the highest profit. Next, Barry Callebaut also must to produce their product at a high quality and a greater efficiency. It is because in the market whatever the price of the product the customer will buy it as long as our product is more quality than others. Then, Barry Callebaut can also produce the goods and service for which there is a high demand from customer so as to enjoy higher profit. When we follow their needs, of course whatever product that we produce, the customer still buy it because its demand from them. Advertisement good normally have a higher demand because of awareness. This method will attract the people to the goods and services. For example, Barry Callebaut can introduce the cocoa via advertisement to get a high demand with high profit. 



NOR MAWADDAG
NOR MAWADDAG
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sharifah khatijah bt syed sagap(045215)diploma in accounting
sharifah khatijah bt syed sagap(045215)diploma in accounting
in my opinion 
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NURAIN LIYANA BINTI ZULLKEFFLY ( 045408 ) DIM
NURAIN LIYANA BINTI ZULLKEFFLY ( 045408 ) DIM
the law of demand stated that when price is rising , demand would decrease and vice versa, ceteris peribus. the price elasticity for Barry Callebut's case is definitely elastic . this is because when there is small changes in one of the factor , the aftermath gonna affected hardly . the price elasticity for Barry Callebut is considered as high substitute which is means , consumer especially will react sensitively about price changing as they still have some other choices to make other than just one product . so , to grow the company Barry supposedly to lower their chocolate product to attract more consumer and earn bigger profit than before.
WARDIANI BINTI MOHD NORIZWA (045863) DIM
WARDIANI BINTI MOHD NORIZWA (045863) DIM
In my opinion,  Barry Callebaut must use small percentage change in the price of a product will lead to a larger percentage change in the quantity demanded. For example, when the price of cocoa butter increase by 5%, the quantity demanded for the powder will fall by 10%. Elasticity of deman refers to the sensitivity of quantity demanded with respect to  changes in another outside factor. There are many types of elasticity of demand. The one most relevant to businesses, however, is the price elasticity of demand, which measures the change in demand as a results of a change in price. Different products exhibit different elasticities, which in turn has an influence on a firm's pricing decisions.  In economics, the demand for a certain good or service is represented by the demand curve 

ITRAH BIN SAZALI (045746) DIM
ITRAH BIN SAZALI (045746) DIM
 First of all , elastic demand is when price or other factors have a big effect on the quantity consumers want to buy . From my point of view , Barry Callebaut need to know the market elasticity of demand . If a good or services has an elastic demand , it means the consumer will make a lot of comparison between other products . Barry Callebaut are running a cocoa company which got so many subtitutes item where this leads to elastic demand . According to law of demand if the price increases the demand will decrease same goes with substitutes item , for an example , cocoa and vanilla , if the price of cocoa increase , the demand for cocoa will decrease and the demand for vanilla will increase . So in order to increase their revenue , Barry Callebaut must reduce the price of their goods first so the quantity demanded will increase and gain profit . So in this case , Barry Callebaut needs to use the cheapest method of production and most efficient technique to produce the goods or product . Barry Callebaut already had a negative profit so he must avoid selling the product at a higher prices , if he do so it will lead to nothing else , which is loss . The elasticity of demand for Barry Callebaut is elastic .
PUTERI QISTINA AZIZAN (046006) DITR Based on my opinion, Barry Callebaut should reduce the price in order, to attract more customers to buy his chocolate and indirectly, it can increase the total revenue. When a small percentage change in the price of a product will lead to a larger percentage change in the quantity demanded. Lets says, if the price of chocolate is increase by 5%, the quantity demanded for chocolate will fall 10%. Then if Barry Callebaut want to increase total revenue, the demand would be inelastic. When the price is increase, the total revenue also increase, whereas a decrease in price will lead to a decrease in total revenue .an increase in price will lead to an increase in total revenue, since quantity demanded is less sensitive to any price changes. But when the demand is elastic, an increase in price will lead to a decrease in total revenue. An increase in price will lead to a decrease in total revenue, since quantity demanded is sensitive to price changes.
PUTERI QISTINA AZIZAN (046006) DITR                                             Based on my opinion, Barry Callebaut should reduce the price in order, to attract more customers to buy his chocolate and indirectly, it can increase the total revenue. When a small percentage change in the price of a product will lead to a larger percentage change in the quantity demanded. Lets says, if the price of chocolate is increase by 5%, the quantity demanded for chocolate will fall 10%. Then if Barry Callebaut want to increase total revenue, the demand would be inelastic. When the price is increase, the total revenue also increase, whereas a decrease in price will lead to a decrease in total revenue .an increase in price will lead to an increase in total revenue, since quantity demanded is less sensitive to any price changes. But when the demand is elastic, an increase in price will lead to a decrease in total revenue. An increase in price will lead to a decrease in total revenue, since quantity demanded is sensitive to price changes.
WAN KHAIRUL IKHWAN BIN MOHD SHOFI(041852) DII
WAN KHAIRUL IKHWAN BIN MOHD SHOFI(041852) DII
In my opinion, what happen to Barry Callebout case is there are elastic demand because the Cocoa had the small percentage change in the price of a product will lead to a larger percentage change in quantity demand. This means consumers have the best substitutes to replace Cocoa. Besides that, maybe the price of Cocoa are expensive so base on the law of demand, the higher the price , the lower the quantity demanded by the consumer. 
In my opinion, what
 In my opinion, what happen to Barry Callebout case is there are elastic demand because the Cocoa had the small percentage change in the price of a product will lead to a larger percentage change in quantity demand. This means consumers have the best substitutes to replace Cocoa. Besides that, maybe the price of Cocoa are expensive so base on the law of demand, the higher the price , the lower the quantity demanded by the consumer. 
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KU INTAN MASTURA BINTI KU MUHAMAD FADZIL ( 045586 ) ( DIA )
KU INTAN MASTURA BINTI KU MUHAMAD FADZIL ( 045586 ) ( DIA )
The price elasticity of Barry Callebaut is elastic. Elastic is a condition in which a small percentage change in the price of a product will lead a larger percentage change in the quantity demand. The Barry Callebaut Company had a negative impact on profitability. This problem happen for example because there are many substitutes good in the market that can be use in place of another product or service. For example cocoa and vanilla. When the price of the cocoa increase , the quantity of cocoa will decrease and the demand for vanilla will increase. This will lower the Barry Callebaut's company profits because consumers are very sensitive towards price. As the cocoa is elastic , so the manager of the Barry Callebaut Company would be unable to increase the price of cocoa without damaging demand. The Barry Callebaut main profits came from products in higher demand. In my opinion , the first way that Barry Callebaut can overcame this problem by using the cheapest method of production and the most efficient techniques in the produce cocoa. So with that this company can sell the cocoa with the low price that the consumers can buy the cocoa in more quantities , so the Barry Callebaut can get the higher profits. Next , the second way that the Barry Callebaut can overcame this problem by produce the good that have high demand from the consumers. For examples , if the product have a hight consumers taste , the demand for that product will increase. Furthermore , the Barry Callebaut can advertisments their product , so with this it will help to attarct people to their product and the demand for the product will increase as a result that company can enjoy the higher profits.

NUR NABILAH FARHANA BINTI ISMAIL ZAKI (046063) (DIM)
NUR NABILAH FARHANA BINTI ISMAIL ZAKI (046063) (DIM)
In my opinion, Barry Callebaut can solve their problem with the knowledge of elasticity which is by knowing specificly about the price of goods that they provided. In this case, they need to know that cocoa is include as goods with high substitutes which is an elastic demand. When the demand is elastic, any of inflation or deflation in price will lead to a profit or loss. If Barry Callebaut wants to increase their revenue, they must first reduce the price of their goods so that the demand of their goods will increase. They also need to know that the elasticity of a good or service directly affects the customer retention rates of a company which is very important for this company to gain a higher profit. Barry callebaut also need to prevent themselves from increasing price of their goods in the meantime since quantity demanded is sensitive to price changes.

HAIRIYAH BINTI YUSUF (044888), DIPLOMA IN MARKETING
HAIRIYAH BINTI YUSUF (044888), DIPLOMA IN MARKETING
Elasticity is a measure of a variable’s sensitivity to a change in another variable. In business and economics, elasticity refers to the degree to which individuals, consumers or producers change their demand or the amount supplied in response to the price or income changes. In my humble opinion, I think the knowledge of elasticity can help Barry Callebaut in his decision making by helping him to gain a profit margin in his business. According to the law of demand, the lower the price of the products, the higher the quantity demanded of its product which literally means that he need to lowering his production cost by improving the technology advance in the making of his product or substituting his main product with something cheaper and else so he can sell his product at its minimum price and increasing the demand of his product at the same time. Because cocoa isn’t a normal or necessity good, so the demand for his product may be elastic because the buyers isn’t buying the cocoa product as their priority need so the small percentage change in price may lead to a larger percentage change for the quantity demanded and it will greatly affect the market demand for cocoa product. Since Barry Callebaut understand the basic concept of elasticity, he now can increase his net profit as the consumer prefer his product as long as he keep his product’s price cheaper than any other cocoa maker company.


NUR AIN JANNAH BINTI MOHD NAHAR (044870) DIPLOMA IN INSURANCE
NUR AIN JANNAH BINTI MOHD NAHAR (044870) DIPLOMA IN INSURANCE
In my opinion, if increase in demand is less than proportionate to fall in price, his total revenue will fall his profits would be certainly less. Therefore, knowledge of elasticity of demand may help the businessman to make a decision whether tp cut or increase the price of his product or to shift the burden of any addition cost of production on to the consumers by charging high price. In general, for items having inelastic demand, the producer will fix a higher price and items whose demand is elastic the businessman will 
ALYA AS'SAADAH BT ROSHALI (045162)(DIA)
ALYA AS'SAADAH BT ROSHALI (045162)(DIA)
First of all, there are three types of elasticities of demand, price elasticity of demand , income elasticity of demand,  and cross elasticity of demand. n my opinion, Barry Callebaut has to focus on the cross elasticity of demand  which is measure the responsiveness or sensitivity of quantity demanded for a product due to change in the price of a related product. He has a negative cross elasticity because an increase the price of cocoa will decrease the demand in the chocolate  and vise versa. Otherwise, he also has to think about the degree of price elasticity of demand. in this case, chocolate is the inelastic demand. inelastic demand is a condition in which a large percentage changes in the price will only affect the quantity demanded by a small percentage. If Barry Callebaut decrease the price of chocolate, he can gain more profit and can compete with other brands.
NURFAZLIANA BINTI ABDUL RISAM (045272) DIPLOMA IN MARKETING
NURFAZLIANA BINTI ABDUL RISAM (045272) DIPLOMA IN MARKETING
 In my opinion, the knowledge of elasticity can help Barry Callebaut in its decision making by, first, helping him to understand the law of demand which states that the higher the price of a product, the lower the quantity demanded of that product and vice versa.  The product that Barry Callebaut's company sells is an elastic demand product because a small percentage change in the price of a product will lead to a larger percentage in quantity demanded, which also means that the product is a product with a high substitutes. This means that consumers can search for another product to satisfy their needs, in this case maybe they can search for candy or jelly. When the price increases, people tend to be more sensitive towards it because chocolate is not a necessity goods or normal goods. 
NUR AIN JANNAH BINTI MOHD NAHAR (044870) DIPLOMA IN INSURANCE
NUR AIN JANNAH BINTI MOHD NAHAR (044870) DIPLOMA IN INSURANCE
NUR HAKIMAH ATIQAH BINTI MUHAMMAD HAIKAL (0449610) DIPLOMA IN ACCOUNTING
NUR HAKIMAH ATIQAH BINTI MUHAMMAD HAIKAL (0449610) DIPLOMA IN ACCOUNTING
First and foremost, Barry Callebaut need to understand about elasticity clearly. My opinion according Barry Callebaut situation, the best way to maintain profit margins with increases small percentage in the price of product like the concept of elastic demand. However, elastic demand  is increases highly in price lead the larger percentage decreases in demand. For avoid facing loss because of the decreases in demand, Barry Callebaut can reduce the purchase of cocoa beans and mix with cheaper substitute that can make the cost of production decreases for saving. Accordingly, the purchase of cocoa is will did not high and total sales revenue will increases. It can save the budget by the increasing in small percentage of price with nothing need to worry too much about demand. 
NADHIRAH BINTI ROSZUAN (045203) DIA
NADHIRAH BINTI ROSZUAN (045203) DIA
In my opinion the knowledge of elasticity can help Barry callebaut in its decision making because they can determine their price of a product based on it. Elastic demand is condition in which a small percentage change in the price of a product will lead to a larger percentage change in quantity demanded while inelastic demand is a condition in which a large percentage change in the price will only affect the quantity demanded by a small percentage.The product of chocolate that sell from Barry callebaut is elastic because chocolate is high substitutes so, if the company rising the price of chocolate, the customers will find another substitutes.Therefore to increase the profit Barry callebaut, they need to sell the chocolate in the lower price cheaper than another company to attract customers to buy from them. For example, when the price of chocolate is decreases by 5%, the quantity demanded for the chocolate will increases 10% and this will increase the company's profit.
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MUHAMMAD AMIR ZAKWAN BIN ZAKARIA, 044978, DIA
MUHAMMAD AMIR ZAKWAN BIN ZAKARIA, 044978, DIA
In my opinion, Barry Callebaut must know about price elasticity. Price elasticity of demand is a measure of change in quantity demanded of a commodity relative to a change in its price. If the demand is inelastic, an increase in price results in increased revenue. If the price rise results in decreased revenue, the demand is elastic. Knowing the price elasticity of demand, Barry Callebaut’s company can decide on an optimum price level of his commodity to achieve his revenue targets. Price elasticity information can help him decide how much price reduction is necessary to increase revenue to a certain target, or what level of price increase will be optimal (since extra revenue from a price increase may be wiped out by decreased demand). Barry Callebaut’s is a cocoa maker, this product is an inelastic demand.  If Barry Callebaut want to increase his profit, he must increase his product price. The conclusion is, if Barry want to maintain his profitability , he must make a right decision and be successful than the other company who sell cocoa.
FADILLA BINTI SYAFRIL SIDI (045501), DIA.
FADILLA BINTI SYAFRIL SIDI (045501), DIA.
In my opinion, Barry Callebaut need to know that cocoa is elastic demand. Cocoa demand had low demand because the small percentage change in the price of a product will lead to a larger percentage change in the quantity demanded. This is means, consumer have another goods to substitutes. So, Barry Callebaut must use the cheapest mehtod of production in making chocolate.They must use alternative that have low of cost of production than before. The low of cost of production, will increase their profit. Or Barry Callebaut have to decrease their chocolate price. This is because, Cocoa is elastic demand so if they decrease in price will lead to a increase in total revenue.
Name: Ain Shafiqa binti Nor Azly (045742) -DIA-
Name: Ain Shafiqa binti Nor Azly (045742) -DIA-
In my opinion, Barry Callebaut needs to know that cocoa is inelastic demand because cocoa is a  major ingredient in chocolate making. Inelastic demand is a condition in which a large percentage change in the price will only affect the quantity demanded by a small percentage. Barry Callebaut can not raise the price of chocolate on the market even though cocoa price increase. If Barry Callebaut increase it prices, customers have fewer substitutes. So, it profit will increase. Now, Barry Callebaut needs to compete with other chocolate shops for profit. If Barry Callebaut increase the price, customers have many options by going to another shop. So, it profit will decrease. To avoid this happening, Barry Callebaut needs to reduce the cost of making chocolate. This is because reducing manufacturing costs is more important than increasing the price of chocolate in the market. So, Barry Callebaut can still maintain profitable even cocoa prices increase.
Syahmina Binti Johan (045649) DIA
Syahmina Binti Johan (045649) DIA
In my opinion, elasticity of demand may be different types, depending upon the factor that is responsible for causing the change in demand. For this situation, increasing price of its product to maintain or maximize profit is one of the primary concerns of procedures, however during the course of increasing the retail prices, Barry Callebaut must not forget that demand and prices share inverse relationship . Barry Callebaut must be aware that demand falls with rise in price.Thus they increase price of their commodity to that level where their desired or optimal profit is still maintain or achievable. For example, let say the cost of production per unit for Barry Callebaut for three cases is constant RM5, the price per unit for the first case is RM10, the second case is RM11 and for the third case is RM12 . Demand for 3 cases decreasing 100 units, 90 units and 80 units respectively according to the principle of price elasticity of demand where increasing in prices, will decrease the quantity of demand. Now the main focus is the profit where the profit of first case is RM500, second case is RM 540 and third case is RM560. From what I explain above, it is clear that increasing in its retail prices, will lead to decreasing in quantity of demand thus increase or maintain the profit.
Nur Farahusna Binti Asrul Effendi (045665)
Nur Farahusna Binti Asrul Effendi (045665)
DII
In my opinion, the cocoa product is an inelastic demand. This is because the cocoa product is one of the good with substitute. A decrease in price will lead to an increase in total revenue of Barry Callebut company because the demand is sensitive to price change. In conclusion, if Barry Cellebut wants to raise his profit, he has to reduce his production cost based on the inelastic demand.
Wan NurNissa Amira bt Zulkefli(045631)
Wan NurNissa Amira bt Zulkefli(045631)
DII
In my opinion,elastic demand is a condition in which a small percentage change in the price of a product will lead to a larger percentage change in the quantity demand.The factor that reduced it sales growth is because of the price elasticity influence Barry Callebaut company's profit margin.Besides that,refer to the law of demand, the higher the price,the lower the quantity demanded by consumer.
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NUZUL FATIHAH SYAHIRAH BINTI MAZLAN, 045351, DIPLOMA PERAKAUNAN
NUZUL FATIHAH SYAHIRAH BINTI MAZLAN, 045351, DIPLOMA PERAKAUNAN
From my perspective, the knowledge of elasticity can help Barry Callebaut in its decision making by identify the definition of demand because without demand from consumer, Barry's company cannot obtain profit from selling the cocoa product. Demand is defined as the ability and willingness to buy specific quantity of goods in a given period of time at a particular price, ceteris paribus. Demand differs from desire, want, wish and the like. The law of demand states that the lower the price of product, the higher the quantity demand, ceteris paribus. From the Barry's situation he had to reduce the price of cocoa product so that the quantity demand of the cocoa product will increase. The cocoa product is an elastic demand that states in the degree of price elasticity of demand. Elastic demand is a situation in which a small percentage change in the price of a product will lead to a larger percentage change in the quantity demand. For example, when Barry decrease the price of cocoa product , the quantity demand for the product will rise. So, Barry will not face the negative effect to the company. This is because the cocoa product is one of the good with high substitute. Furthermore, a decrease in price will lead to an increase in total revenue, since quantity demand is sensitive to price changes. The practical importance of elasticity of demand states the pricing theory which Barry as a seller, can fix a lesser price for the cocoa product which are elastic, for demand to earn higher revenue that products sold in an imperfect market, and vice versa. Last but not least, the practical importance of income elasticity of demand, can divide into two categorize, which forecasting and promotional strategy. For the forecasting, knowledge of income elasticity of demand allows manager to forecast future demand and prepare supply to meet demand. For example, when the country is expected to be in a state of recession, Barry can plan to sell the cocoa product during recession. Finally, the promotional strategy which different target groups are chosen to promote different product. If the product is a normal product, promotion will be effective to the middle class. In the case of Barry, Barry can make the promotion of the cocoa product to increase more profit. In conclusion, Barry can be success, by get more tips and steps of the demand to gains more profits
NUZUL FAQIHAH SYAFIQAH BINTI MAZLAN, 045347, DIPLOMA PERAKAUNAN
NUZUL FAQIHAH SYAFIQAH BINTI MAZLAN, 045347, DIPLOMA PERAKAUNAN
In my opinion, elasticity can be defined as the measure of responsiveness of demand and supply of goods or service to an increase or decrease in its price. The knowledge of elasticity can help Barry Callebaut in its decision making by reduce the price of cocoa product to attract more consumer to buy the product. From this way, Barry Callebaut will provide more profit for his company. So. his company will not face the negative impact on profitability. From the degree of price elasticity of demand, this situation involved elastic demand. Elastic demand is a condition in which a small percentage change in the price of a product will lead to a larger percentage change in the quantity demanded.For example, when the price of cocoa product decrease by 5%, the quantity demand for the cocoa product will increase by 10%. This is because cocoa product is a good with high subtitutes. How Barry Callebaut determine the price of elasticity of demand for the cocoa product? From my words, for the cocoa product which have many substitutes, demand is more elastic because consumers are very responsive to changes in the price of the product. For example, if the price of cadbury chocolate increase, consumers can substitute the cadbury chocolate with  the cocoa product from Barry's company, which sells the cheapest one, so the demand is elastic. Moreover, from the concept of income elasticity, the cooa product is inelastic income. The inelastic income is a condition in which the quantity demand for a product increase as income increase, although the income increase faster than the quantity demand. This is because the type of cocoa product is a normal good which the curve are upward sloping. Last but not least, from the concept of cross elasticity of demand, cocoa product is categorize as positive cross elasticity. It is define as a decrease in the price of one product will decrease the quantity demand of another product, and vise versa. It is applicable to the substitute good because for example, when the price of cadbury increase, the quantity demand for cocoa product will increase. In conclusion, Barry have to rise the demand for the cocoa product with the knowledge of elasticity to make the company gains more profit, by making the price of cocoa product, cheaper than others. 
NURUL NAJWA SHAFIKA BT ABDULLAH, 041890, DIP.INSURANS
NURUL NAJWA SHAFIKA BT ABDULLAH, 041890, DIP.INSURANS
In my ipinion, Barry Callebaut needs to know the reaction of consumers towards a price change. The elasticity or responsiveness  of demand in a market is great or small according as the amount demanded increases much or little for a given fall in price and diminishing much or little for a given  rise in price. But this diminution may be slow or rapid and a small fall in price will cause a comparatively large increases in his purchases. The elasticity of his wants, we may say is great. When the price elasticity of demand for a good is relatively elastic the percentage change in quantity demand is greater than that in price. Hence, when the price is raised, the total revenue falls, and vice versa.
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RAFIQAH BT ROZELI, 045140, DIPLOMA PERAKAUNAN
RAFIQAH BT ROZELI, 045140, DIPLOMA PERAKAUNAN
The knowledge of elasticity can help Barry Callebaut in its decision making by knowing 
NORAZLINA ABDULLAH, 01234, DIPLOMA ABC
NORAZLINA ABDULLAH, 01234, DIPLOMA ABC
Please write down your name, matric no and course in the TITLE
NAME : OMAR FAAYIZ BIN OMAR FAROOK (045116) DIA
NAME : OMAR FAAYIZ BIN OMAR FAROOK (045116) DIA
 Barry Callebaut need to know the price elacticity of the good and the service he offered. For the revenue , Barry Callebaut need to raised the price of the product to a certain level only . If he sold the product at a higher amount, the demand for the product may eventually decreased and this may lead to less profit . Elasticity is importance to business owners. If the percentage increase in unit price will affect the demand for a product then it would lead customer to decide which price would be most profitable for the business . With elastic demand, the total revenue will decrease if the price is raised. Then inelastic demand, the total revenue will increase if the price is raised. Business often sell inelastic product because by doing o they will lost only a few customer then as a result the price will increase. The general formula for elasticity (represented by "E") in the following equation is: E = percent change in x / percent change in y. Barry Callebaut need to know the price he charge for products or services say a lot of his company’s competitive ways. Barry Callebaut also need to know that coca is can be subtitutes with others. So it is elastic demand

My Opinion
My Opinion 
Barry Callebaut must use small percentage change in the price of a product will lead to a larger percentage change in the quantity demanded. For example, when the price of cocoa butter increase by 5%, the quantity demanded for the powder will fall by 10%. 
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In my opinion, Barry
 In my opinion, Barry has to reduce the price of the cocoa product so that the quantity demand for the product will increase and he will gain more profit
NOR MAWADDAH BINTI MOHD NOOR (044886) DIM
NOR MAWADDAH BINTI MOHD NOOR (044886) DIM
In my opinion, the knowledge of elasticity can help Barry Callebaut in pricing goods. This is because the change in price of a product will bring about a change in the quantity of demand depends upon the coefficient of price elasticity. Thus, Barry Callebaut must find another alternative way to reduce the cost of production for cocoa bean in order to keep the price cheaper and reasonable for consumer.
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sharifah khatijah bt syed sagap(045215)diploma in accounting
sharifah khatijah bt syed sagap(045215)diploma in accounting
in my opinion 
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NURAIN LIYANA BINTI ZULLKEFFLY ( 045408 ) DIM
NURAIN LIYANA BINTI ZULLKEFFLY ( 045408 ) DIM
the law of demand stated that when price is rising , demand would decrease and vice versa, ceteris peribus. the price elasticity for Barry Callebut's case is definitely elastic . this is because when there is small changes in one of the factor , the aftermath gonna affected hardly . the price elasticity for Barry Callebut is considered as high substitute which is means , consumer especially will react sensitively about price changing as they still have some other choices to make other than just one product . so , to grow the company Barry supposedly to lower their chocolate product to attract more consumer and earn bigger profit than before.
WARDIANI BINTI MOHD NORIZWA (045863) DIM
WARDIANI BINTI MOHD NORIZWA (045863) DIM
In my opinion,  Barry Callebaut must use small percentage change in the price of a product will lead to a larger percentage change in the quantity demanded. For example, when the price of cocoa butter increase by 5%, the quantity demanded for the powder will fall by 10%. Elasticity of deman refers to the sensitivity of quantity demanded with respect to  changes in another outside factor. There are many types of elasticity of demand. The one most relevant to businesses, however, is the price elasticity of demand, which measures the change in demand as a results of a change in price. Different products exhibit different elasticities, which in turn has an influence on a firm's pricing decisions.  In economics, the demand for a certain good or service is represented by the demand curve 

ITRAH BIN SAZALI (045746) DIM
ITRAH BIN SAZALI (045746) DIM
 First of all , elastic demand is when price or other factors have a big effect on the quantity consumers want to buy . From my point of view , Barry Callebaut need to know the market elasticity of demand . If a good or services has an elastic demand , it means the consumer will make a lot of comparison between other products . Barry Callebaut are running a cocoa company which got so many subtitutes item where this leads to elastic demand . According to law of demand if the price increases the demand will decrease same goes with substitutes item , for an example , cocoa and vanilla , if the price of cocoa increase , the demand for cocoa will decrease and the demand for vanilla will increase . So in order to increase their revenue , Barry Callebaut must reduce the price of their goods first so the quantity demanded will increase and gain profit . So in this case , Barry Callebaut needs to use the cheapest method of production and most efficient technique to produce the goods or product . Barry Callebaut already had a negative profit so he must avoid selling the product at a higher prices , if he do so it will lead to nothing else , which is loss . The elasticity of demand for Barry Callebaut is elastic .
PUTERI QISTINA AZIZAN (046006) DITR Based on my opinion, Barry Callebaut should reduce the price in order, to attract more customers to buy his chocolate and indirectly, it can increase the total revenue. When a small percentage change in the price of a product will lead to a larger percentage change in the quantity demanded. Lets says, if the price of chocolate is increase by 5%, the quantity demanded for chocolate will fall 10%. Then if Barry Callebaut want to increase total revenue, the demand would be inelastic. When the price is increase, the total revenue also increase, whereas a decrease in price will lead to a decrease in total revenue .an increase in price will lead to an increase in total revenue, since quantity demanded is less sensitive to any price changes. But when the demand is elastic, an increase in price will lead to a decrease in total revenue. An increase in price will lead to a decrease in total revenue, since quantity demanded is sensitive to price changes.
PUTERI QISTINA AZIZAN (046006) DITR                                             Based on my opinion, Barry Callebaut should reduce the price in order, to attract more customers to buy his chocolate and indirectly, it can increase the total revenue. When a small percentage change in the price of a product will lead to a larger percentage change in the quantity demanded. Lets says, if the price of chocolate is increase by 5%, the quantity demanded for chocolate will fall 10%. Then if Barry Callebaut want to increase total revenue, the demand would be inelastic. When the price is increase, the total revenue also increase, whereas a decrease in price will lead to a decrease in total revenue .an increase in price will lead to an increase in total revenue, since quantity demanded is less sensitive to any price changes. But when the demand is elastic, an increase in price will lead to a decrease in total revenue. An increase in price will lead to a decrease in total revenue, since quantity demanded is sensitive to price changes.
WAN KHAIRUL IKHWAN BIN MOHD SHOFI(041852) DII
WAN KHAIRUL IKHWAN BIN MOHD SHOFI(041852) DII
In my opinion, what happen to Barry Callebout case is there are elastic demand because the Cocoa had the small percentage change in the price of a product will lead to a larger percentage change in quantity demand. This means consumers have the best substitutes to replace Cocoa. Besides that, maybe the price of Cocoa are expensive so base on the law of demand, the higher the price , the lower the quantity demanded by the consumer. 
In my opinion, what
 In my opinion, what happen to Barry Callebout case is there are elastic demand because the Cocoa had the small percentage change in the price of a product will lead to a larger percentage change in quantity demand. This means consumers have the best substitutes to replace Cocoa. Besides that, maybe the price of Cocoa are expensive so base on the law of demand, the higher the price , the lower the quantity demanded by the consumer. 
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KU INTAN MASTURA BINTI KU MUHAMAD FADZIL ( 045586 ) ( DIA )
KU INTAN MASTURA BINTI KU MUHAMAD FADZIL ( 045586 ) ( DIA )
The price elasticity of Barry Callebaut is elastic. Elastic is a condition in which a small percentage change in the price of a product will lead a larger percentage change in the quantity demand. The Barry Callebaut Company had a negative impact on profitability. This problem happen for example because there are many substitutes good in the market that can be use in place of another product or service. For example cocoa and vanilla. When the price of the cocoa increase , the quantity of cocoa will decrease and the demand for vanilla will increase. This will lower the Barry Callebaut's company profits because consumers are very sensitive towards price. As the cocoa is elastic , so the manager of the Barry Callebaut Company would be unable to increase the price of cocoa without damaging demand. The Barry Callebaut main profits came from products in higher demand. In my opinion , the first way that Barry Callebaut can overcame this problem by using the cheapest method of production and the most efficient techniques in the produce cocoa. So with that this company can sell the cocoa with the low price that the consumers can buy the cocoa in more quantities , so the Barry Callebaut can get the higher profits. Next , the second way that the Barry Callebaut can overcame this problem by produce the good that have high demand from the consumers. For examples , if the product have a hight consumers taste , the demand for that product will increase. Furthermore , the Barry Callebaut can advertisments their product , so with this it will help to attarct people to their product and the demand for the product will increase as a result that company can enjoy the higher profits.

NUR NABILAH FARHANA BINTI ISMAIL ZAKI (046063) (DIM)
NUR NABILAH FARHANA BINTI ISMAIL ZAKI (046063) (DIM)
In my opinion, Barry Callebaut can solve their problem with the knowledge of elasticity which is by knowing specificly about the price of goods that they provided. In this case, they need to know that cocoa is include as goods with high substitutes which is an elastic demand. When the demand is elastic, any of inflation or deflation in price will lead to a profit or loss. If Barry Callebaut wants to increase their revenue, they must first reduce the price of their goods so that the demand of their goods will increase. They also need to know that the elasticity of a good or service directly affects the customer retention rates of a company which is very important for this company to gain a higher profit. Barry callebaut also need to prevent themselves from increasing price of their goods in the meantime since quantity demanded is sensitive to price changes.

HAIRIYAH BINTI YUSUF (044888), DIPLOMA IN MARKETING
HAIRIYAH BINTI YUSUF (044888), DIPLOMA IN MARKETING
Elasticity is a measure of a variable’s sensitivity to a change in another variable. In business and economics, elasticity refers to the degree to which individuals, consumers or producers change their demand or the amount supplied in response to the price or income changes. In my humble opinion, I think the knowledge of elasticity can help Barry Callebaut in his decision making by helping him to gain a profit margin in his business. According to the law of demand, the lower the price of the products, the higher the quantity demanded of its product which literally means that he need to lowering his production cost by improving the technology advance in the making of his product or substituting his main product with something cheaper and else so he can sell his product at its minimum price and increasing the demand of his product at the same time. Because cocoa isn’t a normal or necessity good, so the demand for his product may be elastic because the buyers isn’t buying the cocoa product as their priority need so the small percentage change in price may lead to a larger percentage change for the quantity demanded and it will greatly affect the market demand for cocoa product. Since Barry Callebaut understand the basic concept of elasticity, he now can increase his net profit as the consumer prefer his product as long as he keep his product’s price cheaper than any other cocoa maker company.


NUR AIN JANNAH BINTI MOHD NAHAR (044870) DIPLOMA IN INSURANCE
NUR AIN JANNAH BINTI MOHD NAHAR (044870) DIPLOMA IN INSURANCE
In my opinion, if increase in demand is less than proportionate to fall in price, his total revenue will fall his profits would be certainly less. Therefore, knowledge of elasticity of demand may help the businessman to make a decision whether tp cut or increase the price of his product or to shift the burden of any addition cost of production on to the consumers by charging high price. In general, for items having inelastic demand, the producer will fix a higher price and items whose demand is elastic the businessman will 
ALYA AS'SAADAH BT ROSHALI (045162)(DIA)
ALYA AS'SAADAH BT ROSHALI (045162)(DIA)
First of all, there are three types of elasticities of demand, price elasticity of demand , income elasticity of demand,  and cross elasticity of demand. n my opinion, Barry Callebaut has to focus on the cross elasticity of demand  which is measure the responsiveness or sensitivity of quantity demanded for a product due to change in the price of a related product. He has a negative cross elasticity because an increase the price of cocoa will decrease the demand in the chocolate  and vise versa. Otherwise, he also has to think about the degree of price elasticity of demand. in this case, chocolate is the inelastic demand. inelastic demand is a condition in which a large percentage changes in the price will only affect the quantity demanded by a small percentage. If Barry Callebaut decrease the price of chocolate, he can gain more profit and can compete with other brands.
NURFAZLIANA BINTI ABDUL RISAM (045272) DIPLOMA IN MARKETING
NURFAZLIANA BINTI ABDUL RISAM (045272) DIPLOMA IN MARKETING
 In my opinion, the knowledge of elasticity can help Barry Callebaut in its decision making by, first, helping him to understand the law of demand which states that the higher the price of a product, the lower the quantity demanded of that product and vice versa.  The product that Barry Callebaut's company sells is an elastic demand product because a small percentage change in the price of a product will lead to a larger percentage in quantity demanded, which also means that the product is a product with a high substitutes. This means that consumers can search for another product to satisfy their needs, in this case maybe they can search for candy or jelly. When the price increases, people tend to be more sensitive towards it because chocolate is not a necessity goods or normal goods. 
NUR AIN JANNAH BINTI MOHD NAHAR (044870) DIPLOMA IN INSURANCE
NUR AIN JANNAH BINTI MOHD NAHAR (044870) DIPLOMA IN INSURANCE
NUR HAKIMAH ATIQAH BINTI MUHAMMAD HAIKAL (0449610) DIPLOMA IN ACCOUNTING
NUR HAKIMAH ATIQAH BINTI MUHAMMAD HAIKAL (0449610) DIPLOMA IN ACCOUNTING
First and foremost, Barry Callebaut need to understand about elasticity clearly. My opinion according Barry Callebaut situation, the best way to maintain profit margins with increases small percentage in the price of product like the concept of elastic demand. However, elastic demand  is increases highly in price lead the larger percentage decreases in demand. For avoid facing loss because of the decreases in demand, Barry Callebaut can reduce the purchase of cocoa beans and mix with cheaper substitute that can make the cost of production decreases for saving. Accordingly, the purchase of cocoa is will did not high and total sales revenue will increases. It can save the budget by the increasing in small percentage of price with nothing need to worry too much about demand. 
NADHIRAH BINTI ROSZUAN (045203) DIA
NADHIRAH BINTI ROSZUAN (045203) DIA
In my opinion the knowledge of elasticity can help Barry callebaut in its decision making because they can determine their price of a product based on it. Elastic demand is condition in which a small percentage change in the price of a product will lead to a larger percentage change in quantity demanded while inelastic demand is a condition in which a large percentage change in the price will only affect the quantity demanded by a small percentage.The product of chocolate that sell from Barry callebaut is elastic because chocolate is high substitutes so, if the company rising the price of chocolate, the customers will find another substitutes.Therefore to increase the profit Barry callebaut, they need to sell the chocolate in the lower price cheaper than another company to attract customers to buy from them. For example, when the price of chocolate is decreases by 5%, the quantity demanded for the chocolate will increases 10% and this will increase the company's profit.
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MUHAMMAD AMIR ZAKWAN BIN ZAKARIA, 044978, DIA
MUHAMMAD AMIR ZAKWAN BIN ZAKARIA, 044978, DIA
In my opinion, Barry Callebaut must know about price elasticity. Price elasticity of demand is a measure of change in quantity demanded of a commodity relative to a change in its price. If the demand is inelastic, an increase in price results in increased revenue. If the price rise results in decreased revenue, the demand is elastic. Knowing the price elasticity of demand, Barry Callebaut’s company can decide on an optimum price level of his commodity to achieve his revenue targets. Price elasticity information can help him decide how much price reduction is necessary to increase revenue to a certain target, or what level of price increase will be optimal (since extra revenue from a price increase may be wiped out by decreased demand). Barry Callebaut’s is a cocoa maker, this product is an inelastic demand.  If Barry Callebaut want to increase his profit, he must increase his product price. The conclusion is, if Barry want to maintain his profitability , he must make a right decision and be successful than the other company who sell cocoa.
FADILLA BINTI SYAFRIL SIDI (045501), DIA.
FADILLA BINTI SYAFRIL SIDI (045501), DIA.
In my opinion, Barry Callebaut need to know that cocoa is elastic demand. Cocoa demand had low demand because the small percentage change in the price of a product will lead to a larger percentage change in the quantity demanded. This is means, consumer have another goods to substitutes. So, Barry Callebaut must use the cheapest mehtod of production in making chocolate.They must use alternative that have low of cost of production than before. The low of cost of production, will increase their profit. Or Barry Callebaut have to decrease their chocolate price. This is because, Cocoa is elastic demand so if they decrease in price will lead to a increase in total revenue.
Name: Ain Shafiqa binti Nor Azly (045742) -DIA-
Name: Ain Shafiqa binti Nor Azly (045742) -DIA-
In my opinion, Barry Callebaut needs to know that cocoa is inelastic demand because cocoa is a  major ingredient in chocolate making. Inelastic demand is a condition in which a large percentage change in the price will only affect the quantity demanded by a small percentage. Barry Callebaut can not raise the price of chocolate on the market even though cocoa price increase. If Barry Callebaut increase it prices, customers have fewer substitutes. So, it profit will increase. Now, Barry Callebaut needs to compete with other chocolate shops for profit. If Barry Callebaut increase the price, customers have many options by going to another shop. So, it profit will decrease. To avoid this happening, Barry Callebaut needs to reduce the cost of making chocolate. This is because reducing manufacturing costs is more important than increasing the price of chocolate in the market. So, Barry Callebaut can still maintain profitable even cocoa prices increase.
Syahmina Binti Johan (045649) DIA
Syahmina Binti Johan (045649) DIA
In my opinion, elasticity of demand may be different types, depending upon the factor that is responsible for causing the change in demand. For this situation, increasing price of its product to maintain or maximize profit is one of the primary concerns of procedures, however during the course of increasing the retail prices, Barry Callebaut must not forget that demand and prices share inverse relationship . Barry Callebaut must be aware that demand falls with rise in price.Thus they increase price of their commodity to that level where their desired or optimal profit is still maintain or achievable. For example, let say the cost of production per unit for Barry Callebaut for three cases is constant RM5, the price per unit for the first case is RM10, the second case is RM11 and for the third case is RM12 . Demand for 3 cases decreasing 100 units, 90 units and 80 units respectively according to the principle of price elasticity of demand where increasing in prices, will decrease the quantity of demand. Now the main focus is the profit where the profit of first case is RM500, second case is RM 540 and third case is RM560. From what I explain above, it is clear that increasing in its retail prices, will lead to decreasing in quantity of demand thus increase or maintain the profit.
Nur Farahusna Binti Asrul Effendi (045665)
Nur Farahusna Binti Asrul Effendi (045665)
DII
In my opinion, the cocoa product is an inelastic demand. This is because the cocoa product is one of the good with substitute. A decrease in price will lead to an increase in total revenue of Barry Callebut company because the demand is sensitive to price change. In conclusion, if Barry Cellebut wants to raise his profit, he has to reduce his production cost based on the inelastic demand.
Wan NurNissa Amira bt Zulkefli(045631)
Wan NurNissa Amira bt Zulkefli(045631)
DII
In my opinion,elastic demand is a condition in which a small percentage change in the price of a product will lead to a larger percentage change in the quantity demand.The factor that reduced it sales growth is because of the price elasticity influence Barry Callebaut company's profit margin.Besides that,refer to the law of demand, the higher the price,the lower the quantity demanded by consumer.
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NUZUL FATIHAH SYAHIRAH BINTI MAZLAN, 045351, DIPLOMA PERAKAUNAN
NUZUL FATIHAH SYAHIRAH BINTI MAZLAN, 045351, DIPLOMA PERAKAUNAN
From my perspective, the knowledge of elasticity can help Barry Callebaut in its decision making by identify the definition of demand because without demand from consumer, Barry's company cannot obtain profit from selling the cocoa product. Demand is defined as the ability and willingness to buy specific quantity of goods in a given period of time at a particular price, ceteris paribus. Demand differs from desire, want, wish and the like. The law of demand states that the lower the price of product, the higher the quantity demand, ceteris paribus. From the Barry's situation he had to reduce the price of cocoa product so that the quantity demand of the cocoa product will increase. The cocoa product is an elastic demand that states in the degree of price elasticity of demand. Elastic demand is a situation in which a small percentage change in the price of a product will lead to a larger percentage change in the quantity demand. For example, when Barry decrease the price of cocoa product , the quantity demand for the product will rise. So, Barry will not face the negative effect to the company. This is because the cocoa product is one of the good with high substitute. Furthermore, a decrease in price will lead to an increase in total revenue, since quantity demand is sensitive to price changes. The practical importance of elasticity of demand states the pricing theory which Barry as a seller, can fix a lesser price for the cocoa product which are elastic, for demand to earn higher revenue that products sold in an imperfect market, and vice versa. Last but not least, the practical importance of income elasticity of demand, can divide into two categorize, which forecasting and promotional strategy. For the forecasting, knowledge of income elasticity of demand allows manager to forecast future demand and prepare supply to meet demand. For example, when the country is expected to be in a state of recession, Barry can plan to sell the cocoa product during recession. Finally, the promotional strategy which different target groups are chosen to promote different product. If the product is a normal product, promotion will be effective to the middle class. In the case of Barry, Barry can make the promotion of the cocoa product to increase more profit. In conclusion, Barry can be success, by get more tips and steps of the demand to gains more profits
NUZUL FAQIHAH SYAFIQAH BINTI MAZLAN, 045347, DIPLOMA PERAKAUNAN
NUZUL FAQIHAH SYAFIQAH BINTI MAZLAN, 045347, DIPLOMA PERAKAUNAN
In my opinion, elasticity can be defined as the measure of responsiveness of demand and supply of goods or service to an increase or decrease in its price. The knowledge of elasticity can help Barry Callebaut in its decision making by reduce the price of cocoa product to attract more consumer to buy the product. From this way, Barry Callebaut will provide more profit for his company. So. his company will not face the negative impact on profitability. From the degree of price elasticity of demand, this situation involved elastic demand. Elastic demand is a condition in which a small percentage change in the price of a product will lead to a larger percentage change in the quantity demanded.For example, when the price of cocoa product decrease by 5%, the quantity demand for the cocoa product will increase by 10%. This is because cocoa product is a good with high subtitutes. How Barry Callebaut determine the price of elasticity of demand for the cocoa product? From my words, for the cocoa product which have many substitutes, demand is more elastic because consumers are very responsive to changes in the price of the product. For example, if the price of cadbury chocolate increase, consumers can substitute the cadbury chocolate with  the cocoa product from Barry's company, which sells the cheapest one, so the demand is elastic. Moreover, from the concept of income elasticity, the cooa product is inelastic income. The inelastic income is a condition in which the quantity demand for a product increase as income increase, although the income increase faster than the quantity demand. This is because the type of cocoa product is a normal good which the curve are upward sloping. Last but not least, from the concept of cross elasticity of demand, cocoa product is categorize as positive cross elasticity. It is define as a decrease in the price of one product will decrease the quantity demand of another product, and vise versa. It is applicable to the substitute good because for example, when the price of cadbury increase, the quantity demand for cocoa product will increase. In conclusion, Barry have to rise the demand for the cocoa product with the knowledge of elasticity to make the company gains more profit, by making the price of cocoa product, cheaper than others. 
NURUL NAJWA SHAFIKA BT ABDULLAH, 041890, DIP.INSURANS
NURUL NAJWA SHAFIKA BT ABDULLAH, 041890, DIP.INSURANS
In my ipinion, Barry Callebaut needs to know the reaction of consumers towards a price change. The elasticity or responsiveness  of demand in a market is great or small according as the amount demanded increases much or little for a given fall in price and diminishing much or little for a given  rise in price. But this diminution may be slow or rapid and a small fall in price will cause a comparatively large increases in his purchases. The elasticity of his wants, we may say is great. When the price elasticity of demand for a good is relatively elastic the percentage change in quantity demand is greater than that in price. Hence, when the price is raised, the total revenue falls, and vice versa.
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RAFIQAH BT ROZELI, 045140, DIPLOMA PERAKAUNAN
RAFIQAH BT ROZELI, 045140, DIPLOMA PERAKAUNAN
The knowledge of elasticity can help Barry Callebaut in its decision making by knowing 
NORAZLINA ABDULLAH, 01234, DIPLOMA ABC
NORAZLINA ABDULLAH, 01234, DIPLOMA ABC
Please write down your name, matric no and course in the TITLE
NAME : OMAR FAAYIZ BIN OMAR FAROOK (045116) DIA
NAME : OMAR FAAYIZ BIN OMAR FAROOK (045116) DIA
 Barry Callebaut need to know the price elacticity of the good and the service he offered. For the revenue , Barry Callebaut need to raised the price of the product to a certain level only . If he sold the product at a higher amount, the demand for the product may eventually decreased and this may lead to less profit . Elasticity is importance to business owners. If the percentage increase in unit price will affect the demand for a product then it would lead customer to decide which price would be most profitable for the business . With elastic demand, the total revenue will decrease if the price is raised. Then inelastic demand, the total revenue will increase if the price is raised. Business often sell inelastic product because by doing o they will lost only a few customer then as a result the price will increase. The general formula for elasticity (represented by "E") in the following equation is: E = percent change in x / percent change in y. Barry Callebaut need to know the price he charge for products or services say a lot of his company’s competitive ways. Barry Callebaut also need to know that coca is can be subtitutes with others. So it is elastic demand

My Opinion
My Opinion 
Barry Callebaut must use small percentage change in the price of a product will lead to a larger percentage change in the quantity demanded. For example, when the price of cocoa butter increase by 5%, the quantity demanded for the powder will fall by 10%. 
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NUR NAZIERA BINTI AZAKIR HUSEIN(ditr)(04685)

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NUR NAZIERA BINTI AZAKIR HUSEIN(ditr)(04685)

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in my opinion,barry callebaut must follow the law of demand.which states the higher the price,the lower quantity demanded  and the lower the price the higher quantity demanded .baryy callebaut need to use promotional strategy and forecasting by achieving his target to maintain the profit margins.he also need to reduce the price of chocolate due to get a higher demand of chocolate

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CHE WAN NUR SHAFIQAH BINTI CHE WAN ZAHARI (045756) DIM

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CHE WAN NUR SHAFIQAH BINTI CHE WAN ZAHARI (045756) DIM

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In my opinion , price elasticity of demand measures the sensitivity or responsiveness of the quantity demand due to a change in its price . The degree of price elasticity of demand is elastic demand . Elastic demand is a condition in which a small percentage change in the price of a product will lead to a larger percentage change in the quantity demand . Also , an increase in price will lead to a decrease in total revenue , whereas a decrease in price will lead to an increase in total revenue since quantity demanded is sensitive to price changes . So In the case , Barry Callebout need to know about the law of demand and degree of price elasticity of demand . The law of demand states the higher the price of good , the lower the quantity demand for that good , and vice versa , other things being equal . Lastly , Barry Callebout need to know that cocoa is can be substitutes with other . So it is elastic demand .

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MUHAMMAD FAHMY BIN MOHD YUSOFF (045698) DIPLOMA IN INSURANCE (DII2)

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MUHAMMAD FAHMY BIN MOHD YUSOFF (045698) DIPLOMA IN INSURANCE (DII2)

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Let me explain little bit about demand. Demand in economic language as known the willingness and ability of a person to get something based on quantity or service within a period of time. Ceteris paribus a phrase in Latin which means constant. Besides, elasticity is a condition that can change in the concept of supply either increasing or decreasing. Based on the problem or cases was faced by Barry Callebaut company that is he got a problem with his cocoa business. The problem was faced by Barry Callebaut is his cocoa business was fallen down because market price of cocoa in the world unstable. Futhermore, there are have a few reason why the cocoa business was fallen down such an existence of subtitutes product, proportion of expenditure on a goods, and nature of goods. It also happen because there are many factors that affect the fall of cocoa business conducted by Barry Callebaut such as a lack of knowledge about business management, a less knowledge about marketing and about market price. The way can be use by Barry Callebaut to rebuild his cocoa business is he must learning deeply about how to manage the business and learn how to attract more consumers to buy Barry Callebaut cocoa products. As example, Barry Callebaut can change or upgrade his way how to expand the cocoa product in or out of country. Next, Barry Callebaut must less the cost of production product with hired the experienced workers to increase the quantity of production. Besides that, Barry Callebaut also must have an innovative mind to upgrade his product to challenge the competition of cocoa product in the market. Finally, Barry Callebaut must learn about benefits and effect of elastic demand in his cocoa business.

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NURAFIQAH BINTI MAHMUDIN (045744) DIP IN INSURANCE 2

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NURAFIQAH BINTI MAHMUDIN (045744) DIP IN INSURANCE 2

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Let us define elasticity before getting further with my opinion. Elasticity is a measure of responsiveness of quantity demanded or quantity supplied due to an increase or decrease in its price. In this case, to gain more profitable in Barry Callebaut Company, the company itself needs to be more sensitive towards the consumer's reaction on a price change. If we still remember, the law of demand states that the higher the price of a product, the lower the quantity demanded and the lower the price of a product, the higher the quantity demanded, ceteris paribus. So from my perspective, the knowledge of elasticity can help Barry Callebaut a lot in making a good decision by reducing the price of their chocolate and cocoa product. If they reducing their price, they will absolutely gaining more profits when the demand from consumer is raising. We call it elastic demand based on the degree of price elasticity of demand; elastic demand is a condition in which a small percentage change in the price of a product will lead to a larger percentage change in the quantity demanded. As an example, the price decrease by 2%, the quantity demanded will rise by 5%. Profitable, isn't? Furthermore, Barry Callebaut chocolate is a subtitute good, so if others cocoa product increasing their price, then Barry Callebaut are absolutely in consumer's top list. By making the price cheaper than other cocoa product out there, they will definitely gains more and more profit, unexpectedly.

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Based on the statement that I have read about,in my opinion,Barry Callebaut have to study well about Price Elasticity of Demand to achive best performance of his company.I think this situation is about elastic demand.Elastic demand states that an increase in price will lead to a decrease in total revenue,whereas a decrease in price will lead to an increase in total revenue.As example,his company still remain the current price (the price of his cocoa still high).With doing so,his revenue still decrease as the law of demand states that the higher the price of a product,the lower the quantity demanded of that product and vice versa.Besides,cocoa is a substitute goods that can replace with vanilla.A change in the price of a substitute product affects the demand for the product in the same direction in which the price changes.When the price of cocoa increase,for examples,the quantity demanded for cocoa will fall (as per the law of demand) and people will look for an alternative.Thus,the demand for vanilla will increase.Therefore,on shut down its cocoa factory in Bangpakong,Thailand shows that there is a suplus in the market due to the high prices of the cocoa.I think this problem can be solved if Barry Callebaut decrease the price of cocoa,as the demand for cocoa will increase and the total revenue also will increase.With doing so,Barry Callebaut can maintain his company's profit margins.

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NUR HAKIMAH AMMARAH BINTI MAT JAIH (045547) DIM

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NUR HAKIMAH AMMARAH BINTI MAT JAIH (045547) DIM

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In my opinion, if Berry Callebaut want to prevent his business from having losses,he must have the knowledge and study about the law of demand.The law of demand state that the higher the price of a product,the lower the quantity demanded of the product and the lower the price,the higher the quantity demanded, ceteris paribus.If Berry Callebout want to gain profit,the elesticity of the business must be elastic.Elastic demand is a condition in which a small percentage change in the price of a product will lead to a larger percentage change in the quantity demanded. So, Berry must decrease the price of his cocoa product in order to increase the quantity demanded and gain the profit for his business.

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NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR

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NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR

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In my opinion, Barry Callebaut has to get the knowledge about elasticity of demand which is the higher the price product, the lower is the quantity demanded for that product and vice versa, ceteris paribus in concept law of demand. So i think, Barry has to reduce the cost of production to maintain the profit margins from loss. This is because chocolate is high substitute goods which show it as elastic demand, where a condition in which a small percentage change in a price of a product will lead to a larger percentage change in the quantity of demanded.

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NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR

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NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR

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In my opinion, Barry Callebaut has to know the concept law of demand. Which is states that the higher the price of a product, the lower is the quantity demanded for that product and vice versa, ceteris paribus.

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NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR

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NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR

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In my opinion, Barry Callebaut has to know the concept law of demand. Which is states that the higher the price of a product, the lower is the quantity demanded for that product and vice versa, ceteris paribus

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NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR

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NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR

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In my opinion, Barry Callebaut has to know the concept law of demand. Which is states that the higher the price of a product, the lower is the quantity demanded for that product and vice versa, ceteris paribs

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NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR

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NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR

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In my opinion, Barry Callebaut has to know the concept law of demand. Which is states that the higher the price of a product, the lower is the quantity demanded for that product and vice versa, cet

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NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR

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NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR

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In my opinion, Barry Callebaut has to know the concept law of demand. Which is states that the higher the price of a product, the lower is the quantity demanded for that product and vice versa

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NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR

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NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR

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In my opinion, Barry Callebaut has to know the concept law of demand. Which is states that the higher the price of a product, the lower is the quantity demanded for that product and vice

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NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR

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NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR

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In my opinion, Barry Callebaut has to know the concept law of demand. Which is states that the higher the price of a product, the lower is the quantity demanded for that product and vice

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NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR

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NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR

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In my opinion, Barry Callebaut has to know the concept law of demand. Which is states that the higher the price of a product, the lower is the quantity demanded for that product and

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NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR

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NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR

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In my opinion, Barry Callebaut has to know the concept law of demand. Which is states that the higher the price of a product, the lower is the quantity demanded for that product

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NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR

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NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR

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In my opinion, Barry Callebaut has to know the concept law of demand. Which is states that the higher the price of a product, the lower is the quantity demanded for that

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NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR

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NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR

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In my opinion, Barry Callebaut has to know the concept law of demand. Which is states that the higher the price of a product, the lower is the quantity demanded

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NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR

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NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR

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In my opinion, Barry Callebaut has to know the concept law of demand. Which is states that the higher the price of a product, the lower is the quantity dema

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NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR

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NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR

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In my opinion, Barry Callebaut has to know the concept law of demand. Which is states that the higher the price of a product, the lower is the quantity dem

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NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR

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NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR

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In my opinion, Barry Callebaut has to know the concept law of demand. Which is states that the higher the price of a product, the lower is the quantity

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NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR

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NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR

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In my opinion, Barry Callebaut has to know the concept law of demand. Which is states that the higher the price of a product, the lower

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NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR

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NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR

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In my opinion, Barry Callebaut has to know the concept law of demand. Which is states that the higher the price of a product,

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NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR

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NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR

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In my opinion, Barry Callebaut has to know the concept law of demand. Which is states that the higher the price of a product

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NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR

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NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR

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In my opinion, Barry Callebaut has to know the concept law of demand. Which is states that the higher the price of

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NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR

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NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR

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In my opinion, Barry Callebaut has to know the concept law of demand. Which is states that the higher the price of

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NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR

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NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR

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In my opinion, Barry Callebaut has to know the concept law of demand. Which is states that the higher the price o

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NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR

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NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR

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In my opinion, Barry Callebaut has to know the concept law of demand. Which is states that the higher the price

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NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR

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NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR

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In my opinion, Barry Callebaut has to know the concept law of demand. Which is states that the higher

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NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR

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NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR

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In my opinion, Barry Callebaut has to know the concept law of demand. Which is states that the

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NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR

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NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR

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In my opinion, Barry Callebaut has to know the concept law of demand. Which is states

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NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR

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NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR

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In my opinion, Barry Callebaut has to know the concept law of demand. Which is

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NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR

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NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR

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In my opinion, Barry Callebaut has to know the concept law of demand. W

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NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR

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NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR

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In my opinion, Barry Callebaut has to know the concept law of demand.

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NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR

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NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR

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In my opinion, Barry Callebaut has to know the concept law of demand.

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NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR

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NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR

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In my opinion, Barry Callebaut has to know the concept law of demand

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NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR

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NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR

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In my opinion, Barry Callebaut has to know the concept law

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NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR

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NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR

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In my opinion, Barry Callebaut has to know the concept law

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NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR

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NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR

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In my opinion, Barry Callebaut has to know the concept of law

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NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR

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NUR SYAFIRA BINTI MOHAMMAD REDUAN (045353) DITR

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In my opinion, Barry Callebaut has to know the concept pf law