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The purpose of SEO is to create a great user friendly experience and communicate to the search engines what your intent is for your website so that the search engines can recemmend your site for related searches.

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8 Basic Essentials for Optimizing a Website

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8 Basic Essentials for Optimizing a Website

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This is just a few of the basic essentials a person needs for optimizing a website.

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The cake is made up of your content, information architecture, content management systems and infrastrctures. The icing is made up of the links, paid search and social media.

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2. What search engines are looking for: 

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2. What search engines are looking for: 

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Informative content

High quality performance

Authority: available links to connect with and do other sites use your site as a reference or cite

User Experience: Is your site attractive, easy to navigate, and safe?

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3. What search engines are NOT looking for

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3. What search engines are NOT looking for

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Keyword Stuffing: the overuse of keywords.

Purchased links: Buying links will not gain anything.

Poor user experience: make a site that is easy to navigate and make the content easy to find.

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Focus on your main goals.

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5. Don't forget to optimize for multi-channels. 

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5. Don't forget to optimize for multi-channels. 

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Multi-channel platforms include:

Facebook

Twitter

LinkedIn

Email

Offline, like radio and tv ads

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Buying an older domain is better than a newer one, but just be cautious that the previous owner didn't corrupt it in anyway.
Having keywords in the URL will help.

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7. Optimizing for different types of results. 

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7. Optimizing for different types of results. 

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Make sure your site is compatible for users of tablets and mobile divices.

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8. Don't forget to focus on Meta Data too. 

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8. Don't forget to focus on Meta Data too. 

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The content of a site should have title tags and meta descriptions too. They should be one-of-a-kind to entice the reader and make them want to click on your site.

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Edwards, Victoria; December , 2013; Search Engine Watch; SEO Basics: 8 Essentials When Optimizing Your Site https://searchenginewatch.com/sew/how-to/2259693/seo-basics-8-essentials-when-optimizing-your-site