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The audience for Daily Mail for the demographics of age and gender are older generation and females.

The audience for Daily Mail psychographics of lifestyle are that they enjoy sports such as golf and tennis. Their lifestyle of activities and hobbies are reading and gardening. The daily Mail political leaning is 'very' right wing and are political bias with conservatives party.

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The Independent Press Standards (IPSO)

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what is the average daily, weekly and monthly circulation AND readership numbers?

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what is the average daily, weekly and monthly circulation AND readership numbers?

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Daily: circulation exceeding to 2 million (2014)
Weekly: was the first weekly newspaper to sell around 1 million (1911), 8 million 1950.
In 2017 the Daily Mail sold 1,511,357
2014 - 1,780,565
2010 - 2,120,347
Showing a clear decline in the number of sells

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4 May 189

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The Daily Mail and General Trust

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Jonathan Harmsworth, 4th Viscount Rothermere- Grandson of one of the co-founders

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Paul Dacre

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Seen as the MOST RIGHT WING newspaper in Britain

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No inserts. All one newspaper, has news in the front, sports at the back. Adverts scattered, then fashion (femail MAGAZINE), Travel guide, TV guide, Puzzles and comics, then finally Sport.

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Newspapers are mainly regulated to ensure that opinions of journalist and editors are not seen in the newspapers. This is also known as bias. Also to ensure that the company of the newspapers are  not being racist, homophobic and sexist.

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How and why is the regulation of newspapers different to the regulation of online news?

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How and why is the regulation of newspapers different to the regulation of online news?

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what associated other news brands can you find?

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what associated other news brands can you find?

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scottish daily mail, irish daily mail, continential and overseas daily mail

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1)Racism accusations:

There have been accusations of racism against the Daily Mail. In 2012, in an article for The new yorker, former Mail reporter Brendan Montague criticized the Mail's content and culture, stating: "None of the front-line reporters I worked with were racist, but there's institutional racism [at the Daily Mail].

2)Homophobia accusations.

After High Court judges ruled in 2016 that parliamentary approval must be sought for activation of Artical 50, the leading headline on the Mail's front page read "Enemies of the people". The paper's front page and other coverage drew much criticism from the legal world, as well as from high-ranking politicians. On its website, the Mail described one of the judges as "openly gay." Critics accused the Mail of unnecessarily highlighting the judge's sexual orientation due to anti-gay motives. The Mail later removed the description. One law professor commented: "I have never seen this kind of invective against judges, either here or abroad, in the national media.

3)In 2014, after Emma Watson spoke at the launch of the United Nations HeForShe campaign, the Mail was criticized for focusing its coverage on Watson's dress and appearance, rather than the content of her speech, in which Watson complained how media had sexualised her in their coverage from when she was 14. The Mail was much criticised for running the front-page headline "Never mind Brexit, who won legs-it", accompanying a photograph of Theresa may meeting with Nicola Sturgeon in March 2017, running more than a page of coverage on the two leaders' appearance. Jeremy corbyn , the leader of the labour party , stated "It's 2017. This sexism must be consigned to history. Shame on the Daily Mail."

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where is it on the list of the uk's biggest selling daily newspapers?

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where is it on the list of the uk's biggest selling daily newspapers?

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2nd after the sun

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ind some examples from todays newspaper that you think appeal directly to the target audience

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ind some examples from todays newspaper that you think appeal directly to the target audience

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Headline at the top of the page in bold capitals : "COMMONS SEX FURORE: THE FRIST SCALP"

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in what ways does the print newspaper mimic the online version? identify three shared stories.

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in what ways does the print newspaper mimic the online version? identify three shared stories.

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the same stories.

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65p

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what political party or parties are most associated with this newspaper?

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what political party or parties are most associated with this newspaper?

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conservative party

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are newspapers subject to anti-bias laws?

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are newspapers subject to anti-bias laws?

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hmm

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find examples of stories that show the newspapers political leaning

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find examples of stories that show the newspapers political leaning